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Something Inc. April 04, 2025 Marcie Graham Marketing Manager City of La Quinta 78495 Calle Tampico La Quinta, CA 92253 City of La Quinta Website Build Proposal 1 This proposal contains proprietary and confidential information of Something LLC. and is intended solely for the evaluation by the City of La Quinta. RE: RFP – Website Design and Maintenance Services Dear Ms. Graham, We are pleased to submit our proposal to design, develop, and maintain a modern, accessible, and user-friendly website for the City of La Quinta. As a California-based digital marketing and development agency with 4 years of experience, we specialize in building scalable websites that are ADA-compliant, SEO-optimized, and easy for internal teams to manage. We understand the City’s need for a solution that supports transparency, community engagement, and long-term maintainability. Our team has successfully delivered similar projects for municipalities, nonprots, and mid-to-large private organizations, and we are condent in our ability to exceed the City's expectations. We hereby conrm that: - All information and pricing in this proposal is valid for a minimum of ninety (90) days. - We have no conflicts of interest related to this engagement. - Our team is fully prepared to meet the City’s insurance and indemnication requirements. - Our point of contact for this proposal is: Josh Bernstein (details in signature) Sincerely, Joshua Bernstein Joshua Bernstein Managing Partner 323-605-1254 josh@somethinginc.com www.somethinginc.com 2 This proposal contains proprietary and confidential information of Something LLC. and is intended solely for the evaluation by the City of La Quinta. Executive Summary Something Inc. is pleased to present our proposal to design, develop, and maintain a modern, user-friendly, and ADA-compliant website for the City of La Quinta. We understand the City’s vision for a digital platform that enhances transparency, supports public engagement, and streamlines access to essential services for residents, businesses, and visitors alike. As a digital agency with deep expertise in municipal-grade design, full-stack development, and SEO strategy, our team brings a proven track record of launching high-performance websites that meet and exceed the standards outlined in the RFP. Our approach is built on collaboration, transparency, and a phased delivery process that ensures eciency, accessibility, and long-term sustainability. Key highlights of our proposal include: A full-service website build for $12,500, including design, development, migration, and sta training A secure hosting and maintenance plan for $1,050/month ($12,600 annually) Dedicated project team with expertise in accessibility, responsive design, SEO, and public-sector communication Optional SEO, content, and AI search optimization services to improve discoverability and engagement post-launch Our work is guided by a user-rst philosophy, balancing intuitive navigation with clean visual design and technical excellence. We are committed to delivering a nished product that reflects the City of La Quinta’s unique identity and supports the City's goals for digital accessibility, functionality, and growth. We look forward to the opportunity to partner with the City of La Quinta and bring this project to life. 3 This proposal contains proprietary and confidential information of Something LLC. and is intended solely for the evaluation by the City of La Quinta. Table of Contents I. Company Overview  Introduction to Something Inc. and our core capabilities II. Company Legal & Operational Information  Business structure, incorporation details, and operational prole III. Experience Highlights  Relevant project examples and results demonstrating our qualications IV. Project Team  Bios and roles of the dedicated team members assigned to this project V. Organizational Structure  Overview of our internal workflow, communication, and execution model VI. References  Three client projects with outcomes, timelines, and stakeholder contacts VII. Project Fee Structure  Detailed breakdown of project phases, pricing, and deliverables VIII. Stang & Project Organization  Team responsibilities, communication flow, and subcontracting statement IX. Disclosures  Conrmation of legal standing and absence of conflicts or past failures X. Attachments  Required signed forms for insurance, non-collusion, and addenda acknowledgments  - Attachment 2: Insurance Requirements Acknowledgment  - Attachment 3: Non-Collusion Adavit  - Attachment 4: Acknowledgment of Addenda 4 This proposal contains proprietary and confidential information of Something LLC. and is intended solely for the evaluation by the City of La Quinta. I. Company Overview Something Inc. is a California-based digital agency specializing in website design, development, and SEO strategy for startups, SaaS companies, and public-sector organizations. With a modern approach to full-stack development and UX design, we help clients launch scalable, high-performance websites that serve as true growth platforms. Our team has designed and launched sites that meet stringent performance, accessibility, and SEO requirements — while keeping the process lean, fast-moving, and collaborative. We oer end-to-end web solutions including: - UX/UI design and wireframing tailored to the target audience - Custom front-end development (HTML/CSS/JavaScript) - ADA-compliant responsive design - Scalable CMS implementation - Full content migration from legacy sites - Security optimization, QA, and ongoing maintenance - Post-launch support, analytics setup, and SEO monitoring Our Web Design Philosophy Each website build follows a proven four-phase process: 1. Discovery & Scoping – Aligning on project goals and technical requirements 2. Design – High-delity mockups, user journey mapping, and brand integration 3. Development – Clean, responsive front-end and back-end build with rigorous QA 4. Launch & Support – SEO setup, analytics, and post-launch maintenance We structure each project for a smooth hando and long-term sustainability, giving clients tools and training to manage their sites with condence. II. Company Legal & Operational Information 5 This proposal contains proprietary and confidential information of Something LLC. and is intended solely for the evaluation by the City of La Quinta. - Years in Business: [4 years – please provide] - Tax ID Number (TIN): [87-4360216] - Business Structure: LLC - State of Incorporation: Florida - Date of Incorporation: [01/11/2022] - Parent Company: N/A III. Experience Highlights While we are actively pursuing opportunities in the public sector, we have delivered government-grade websites for private-sector clients with similar performance, accessibility, and service requirements. For example, we recently led the full build and launch of a new site for a large manufacturing business, managing everything from discovery to post-launch QA in under 3 months. The project included: Full redesign and modernization of outdated platforms - UX improvements based on user behavior and performance goals - Accessibility upgrades and mobile optimization - SEO recovery and structure rebuilds during redesign - Rapid timelines (as short as 8–10 weeks) from kicko to go-live We’re now excited to bring this expertise to the public sector and deliver a high-performance, community-focused website for the City of La Quinta. IV. Project Team Our team comprises seasoned professionals with extensive experience in website design, development, and digital strategy. The key members who will be dedicated to the City of La Quinta's website project include: Josh Bernstein Managing Partner Location: San Francisco, CA 6 This proposal contains proprietary and confidential information of Something LLC. and is intended solely for the evaluation by the City of La Quinta. Josh brings over a decade of both in-house and agency SEO experience, having worked with companies ranging from B2B tech and SaaS to eCommerce and local businesses. His background in content and on-page SEO enables him to develop innovative strategies tailored to client needs. Josh will oversee the project, ensuring alignment with the City's objectives and delivering a website that meets all specied requirements. Tyler Tru, MBA Managing Partner Location: New York City, NY With over 10 years of hands-on experience across various industries, Tyler specializes in technical SEO and has a results-driven approach. Prior to co-founding Something Inc., he managed impactful SEO campaigns at Publicis Groupe for major clients like GSK. Tyler will focus on the technical aspects of the website, ensuring optimal performance, security, and compliance with best practices. Daniel Kaplan Director of Client Success Location: Ft. Lauderdale, FL Daniel is a digital marketing and SEO professional known for his strong customer service and organizational skills. He will serve as the primary point of contact for the City, facilitating communication, coordinating project timelines, and ensuring that all deliverables meet the City's expectations. Dominick Colandrea Director of Web Development Location: Ft. Lauderdale, FL Dominick is an accomplished web developer and SEO analyst with expertise in HTML, CSS, JavaScript, jQuery, and PHP. He will oversee the development phase, ensuring that the website is built with clean, ecient code, is responsive across all devices, and integrates seamlessly with the City's existing systems. Alysa Doherty Web Developer Location: Saratoga Springs, NY 7 This proposal contains proprietary and confidential information of Something LLC. and is intended solely for the evaluation by the City of La Quinta. Alysa focuses on crafting custom websites that are both user-friendly and visually appealing. She specializes in building responsive, scalable, and secure sites tailored to meet unique client needs. Alysa will work closely with Dominick to implement the design into a functional website. Rudy Biseniks UX/UI Designer Location: San Diego, CA Rudy is a creative UX/UI designer with a passion for crafting intuitive user experiences and visually compelling interfaces. He has a strong background in UI/UX principles and collaborative design methodologies. Rudy will lead the design phase, developing mockups and wireframes that align with the City's brand identity and user engagement goals. Sherice Jacob Content Copywriter Location: New York City, NY Sherice is an expert copywriter with over 25 years of experience, specializing in crafting high-conversion content that elevates search engine rankings and boosts audience engagement. She will assist in content creation and migration, ensuring that the website's messaging is clear, engaging, and aligned with the City's communication goals. V. Organizational Structure Our project team operates within a collaborative framework to ensure seamless execution: Project Oversight: Josh Bernstein and Tyler Tru will provide strategic direction and ensure that the project aligns with the City's vision and objectives. Project Management: Daniel Kaplan will manage day-to-day operations, serving as the liaison between the City and our team, and ensuring that timelines and deliverables are met. 8 This proposal contains proprietary and confidential information of Something LLC. and is intended solely for the evaluation by the City of La Quinta. Design Team: Led by Rudy Biseniks, responsible for the website's visual design and user experience. Development Team: Led by Dominick Colandrea, responsible for coding, system integration, and technical functionality. Content Team: Led by Sherice Jacob, focusing on content strategy, creation, and optimization. This structure ensures that all aspects of the website project—from design and development to content and client communication—are handled by experienced professionals dedicated to delivering a high-quality product that meets the City of La Quinta's needs. VI. References 1. Gloso Client Contact: Zack Freibrun, Marketing Director Contact: Available upon request Project Description: Complete website redesign and build for a B2B professional services rm. We handled user experience design, responsive front-end development, content migration, SEO implementation, and post-launch support. The nal site is fast, intuitive, and CMS-managed by the client. Timeline: January 2025 – March 2025 Team Members Involved: Josh Bernstein, Rudy Biseniks, Dominick Colandrea Outcome: Launched in under 3 months. Site speed improved by 50%; bounce rate dropped by 22% in the rst 30 days post-launch. 2. Netlok Client Contact: Tony Perez, CEO 9 This proposal contains proprietary and confidential information of Something LLC. and is intended solely for the evaluation by the City of La Quinta. Contact: Available upon request Project Description: Rebuilt the entire Netlok website to reflect the evolution of their brand and product. This included custom page layouts, modern UX/UI design, mobile responsiveness, and advanced backend functionality. The new site better communicates their tech oering and is easy for internal sta to update. Timeline: September 2024 – December 2024 Team Members Involved: Tyler Tru, Alysa Doherty, Dominick Colandrea Outcome: Streamlined content structure and refreshed branding resulted in a 35% increase in time-on-site and improved lead generation through clearer navigation. 3. Bocavox Client Contact: Alyssa Galovich, Marketing Director Contact: Available upon request Project Description: Led a full redesign and rebuild of Bocavox.com, a software provider for educational institutions. The previous site was outdated and dicult to maintain. We created a clean, modern design, built a responsive front end, and implemented an easy-to-use CMS for their internal team. Timeline: June 2024 – August 2024 Team Members Involved: Josh Bernstein, Sherice Jacob, Rudy Biseniks Outcome: Delivered a professional, modernized site on time and on budget. Site usability and visual clarity signicantly improved, with client reporting increased condence in customer communications. 10 This proposal contains proprietary and confidential information of Something LLC. and is intended solely for the evaluation by the City of La Quinta. VII. Project Fee Structure Below is a proposed breakdown of project costs for the website design and maintenance services outlined in the RFP. Pricing reflects a full-service delivery including design, development, training, and launch support. Discovery, Design, Content Migration, Build, Hando Service Deliverables Timeline Price ($) Discovery & Planning Stakeholder intake, technical scoping, site map planning 2 Weeks $1,500 UX/UI Design Wireframes, high-delity mockups, feedback rounds 2-4 Weeks $3,000 Website Development Responsive front-end, CMS integration, ADA compliance, SEO structure 3-6 Weeks $5,000 Content Migration & QA Move existing content, accessibility checks, cross-browser/device testing 1-2 Weeks $1,500 CMS Training & Hando City sta onboarding, documentation, video tutorials 2-3 Weeks $1,000 Launch & Support Go-live deployment, bug xes (rst 30 days), SEO audit post-launch Ongoing (First 30 Days) $500 PRICING FOR ABOVE SERVICES: $12,500 11 This proposal contains proprietary and confidential information of Something LLC. and is intended solely for the evaluation by the City of La Quinta. Hosting & Maintenance Plan (12 Month Plan From Launch) Service Deliverables Price/Mo ($) Managed Hosting Fast, secure hosting with uptime monitoring and daily backups $75 Ongoing Maintenance & Support CMS/plugin updates, bug xes, security monitoring, tech support $750 Quarterly Performance Check-Ins Optional analytics and SEO check-ins with light content updates $225 PRICING FOR ABOVE SERVICES: $1,050/MO OR $12,600/YR VIII. Optional & Complementary Services Service Description Price/Mo ($) SEO Content Strategy & Management Hub & spoke content planning, monthly article creation, content briefs, topic mapping (2 articles/mo) $3,000 On-Page Optimization Title/meta setup, page-level rewrites, structured data markup, image optimization Included in monthly plan AI Search Optimization (AISO) Ensure site content is cited by AI tools (ChatGPT, Perplexity, Google SGE); includes content + link work Included in monthly plan Link Building High-DA backlink outreach to boost authority (DR 50+ avg.) (5 Links/Mo) $1,750 Content Writing Additional SEO copywriting (e.g., for city programs or service pages) $250–$400/page Analytics & Reporting GA4 + Search Console setup, keyword tracking, AI SERP visibility tracking Included in monthly plan 12 This proposal contains proprietary and confidential information of Something LLC. and is intended solely for the evaluation by the City of La Quinta. Strategic Outcomes These services are structured to: ● Increase local and organic visibility of the city’s services ● Ensure content surfaces in AI-powered search tools ● Improve usability, engagement, and trust in key city pages All services can begin after site launch or during development. IX. Stang & Project Organization Something Inc. will assign a dedicated cross-functional team to the City of La Quinta project, structured to deliver a collaborative, on-time, and fully compliant website. Phase Primary Lead Support Roles Discovery & Planning Daniel Kaplan (Client SuccesS) Josh Bernstein, Tyler Tru UX/UI Design Rudy Biseniks (UX/UI Designer) Josh Bernstein Development & QA Dominick Colandrea (Dev Lead) Alysa Doherty, Tyler Tru Content Migration & SEO Sherice Jacob (Copywriter) Josh Bernstein, Alysa Doherty Training & Support Daniel Kaplan Full team All communication will be centralized through Daniel Kaplan, who will serve as the City’s main point of contact throughout the project. 13 This proposal contains proprietary and confidential information of Something LLC. and is intended solely for the evaluation by the City of La Quinta. Disclosures Pursuant to the City of La Quinta’s RFP requirements, Something Inc. discloses the following information regarding any signicant prior or ongoing contract failures, civil or criminal litigation, or investigations involving the rm within the past ve (5) years. Disclosure Statement: Something Inc. arms that, to the best of our knowledge, there have been: ● No signicant prior or ongoing contract failures ● No civil or criminal litigation against the company, its owners, or team members ● No ongoing investigations or enforcement actions by any regulatory body No judgments, settlements, or liabilities arising from professional misconduct or contract nonperformance We understand that this declaration is subject to verication and that any material misrepresentation may disqualify our proposal. Should any material changes occur prior to contract award, we will notify the City of La Quinta in writing. Authorized by: Signature: Joshua Bernstein Name: Joshua Bernstein Title: Managing Partner Company: Something Inc. Date: 04/04/2025 14 This proposal contains proprietary and confidential information of Something LLC. and is intended solely for the evaluation by the City of La Quinta. Attachments Attachment 2: Insurance Requirements Acknowledgment I, Josh Bernstein, hereby acknowledge and conrm that Something Inc. has reviewed the City of La Quinta’s indemnication and minimum insurance requirements as listed in Exhibits E and F of the City’s Agreement for Contract Services and declare that insurance certicates and endorsements verifying compliance will be provided if an agreement is awarded. I am a Managing Partner of Something Inc. Required Insurance Coverage: ● Commercial General Liability (at least as broad as ISO CG 0001) ○ $1,000,000 per occurrence / $2,000,000 general aggregate ○ General Liability Additional Insured ○ General Liability Primary and Noncontributory ● Commercial Auto Liability (at least as broad as ISO CA 0001) ○ $1,000,000 per accident ○ Personal Auto Declaration Page if applicable ● Cyber Liability ○ $1,000,000 per occurrence / $2,000,000 general aggregate ● Workers’ Compensation ○ Per statutory requirements ○ Waiver of Subrogation ○ Declaration of Sole Proprietor if applicable Signature: Joshua Bernstein Name: Joshua Bernstein Title: Managing Partner Company: Something Inc. Date: 04/04/2025 15 This proposal contains proprietary and confidential information of Something LLC. and is intended solely for the evaluation by the City of La Quinta. Attachment 3: Non-Collusion Adavit I, Joshua Bernstein, declare as follows: I am a Managing Partner of Something Inc., the party submitting this proposal. The proposal is genuine and not collusive or sham. Something Inc. has not directly or indirectly induced or solicited any other proposer to put in a false or sham proposal. We have not colluded, conspired, or agreed with any proposer or other party to manipulate the proposal process or pricing. No part of our proposal has been disclosed to any competitor prior to submission. All statements in this proposal are true and accurate. I declare under penalty of perjury under the laws of the State of California that the foregoing is true and correct. Signature: Joshua Bernstein Name: Joshua Bernstein Title: Managing Partner Company: Something Inc. Email: josh@somethinginc.com Phone: 323-605-1254 Date: 04/04/2025 16 This proposal contains proprietary and confidential information of Something LLC. and is intended solely for the evaluation by the City of La Quinta. Attachment 4: Acknowledgment of Receipt of Addenda This page acknowledges any ocial addenda issued by the City of La Quinta for RFP – Website Design and Maintenance Services. As of the proposal submission date, the proposer acknowledges the following: Addendum No. 1: N/A Addendum No. 2: N/A Addendum No. 3: N/A Signature: Joshua Bernstein Name: Joshua Bernstein Title: Managing Partner Company: Something Inc. Date: 04/04/2025 17 This proposal contains proprietary and confidential information of Something LLC. and is intended solely for the evaluation by the City of La Quinta.