2025-26 Alpha Media - Radio & Digital Marketing Services•Ul lflmmlm
PRESENTED BY
Dayna Buompensiero
March 19th, 2025
Radio Schedule: 09/22 -10/5, 10/13 -10/26 and 11/10 -12/7 (Monday - Sunday 7A-8P)
• 25 Thirty second commercials per week on 93.7 KCLB
• 25 Thirty second commercials per week on 98.5 The Bull
• 25 Thirty second commercials per week on 107.3 MOD
• 25 Thirty second commercials per week on 106.9 The Eagle
• 25 Thirty second commercials per week on U92.7
• 25 Thirty second commercials per week on 103.9 ESPN
• 25 Thirty second commercials per week on 94.3 KNWZ
• 25 Thirty second commercials per week on Mix 100.5
• 15 Fifteen second PSA's per week per station reminding people to check the map online for road closures and upcoming date of event
• On air interview
Digital Schedule: 09/30 - 12/07
• Rotating banner ads on all Alpha Media station websites with link to URL and map posted with Iron man route
• Mobile campaign - Mobile to social and targeted display advertising and performance tv (OTT/CTV)
polygon select gyms, athlete races, other fitness competitions pull a lookback on all locations
o create lookalike audience from captured device ID's
o Utilize fitness/health & wellness audiences in the Coachella Valley
o Mobile retargeting
o Social strategy - upload captured device ID list into FaceBook and Instagram, reach those individuals through their social profiles
o Target audience on social - fitness junky, ironman, marathons, racing, crossfit, extreme sports, cycling, healthy lifestyle, active lifestyle, etc.
o Place a FaceBook retargeting pixel
TOTAL INVESTMENT $26,47S
Approved
Jon McMillen, City Manager
Date 97202s�
City of La QUlnta AddreSS 78495 Calle Tampico City La Quinta State CA Zip 92253
Start date 7/1/2025
End date 6/30/2026
Advertiser may cancel this agreement upon 14 days prior notice.
107 0 , • , ; R-�rM
9AL3
City of La Quinta
Recycling Campaign
July 1st, 2025 - June 28th, 2026
• You choose the two stations.
• 160x + 160x Paid thirty second commercials on two radio stations of your choice.
• 160x + 160x + 160x Bonus thirty second commercials on three additional stations of your
choice.
• 800x Tota I
Digital (OTT) Campaign
• Connected Television Ad Delivery including OTT Ad Delivery - 38,512 HH per month
Total Annual Contract: $60,001 (Recycling Radio Ads & Digital OTT Ads)
Approved Date 202 Start:07/01/25 End:06/28/26
Jon illen, City Manager, City of La Quinta
*Com ercials will be scheduled Monday through Sunday 6a-10p.
Stations: U92.7, 93.7, 106.9,100.5 and 98.5
• pricing based on a 4 week month
aA-4 ALPHANI EDIA
• LIVE LOCAL PALM SPRINGS
From:
To:
Alpha Digital
City la Quinta
of
MALMADIGITAL
Date:
3/19/2025
Rep:
Dayna Smith
Digital Advertising Media Planner for:
City of la Quinta
Product
I Jul-25
I Au -25
I
Se -25
I Oct-25
I Nov-25
I
Dec-25 I
Jan-26 I
Feb-26
I Mar-26 I
A r-26 I
Ma -26
I Jun-26
I
Total
TELEVISION TO WEB COMPANION AD DELIVERY:
CONNECTED COMMERCIAL CONTENT DELIVERED TO TV SCREENS WITH POST IMPRESSION ACTION
ANALYTICS
AUDIENCE CRITERIA: BRANDING CAMPAIGN - PSA TO THOSE LIVING
IN IDENTIFIED
ZIP CODES FOR EDUCATIONAL MESSAGES ABOUT RECYCLING
IN THEIR
COMMUNITY
Item
Connected Television Ad Delivery
20,630
20,630
20,630
20,630
20,630
20,630
20,630
20,630
20,630
20,630
20,630
20,630
247,560
OTT Ad Delivery
15,480
15,480
15,480
15,480
15,480
15,480
15,480
15,480
15,480
15,480
15,480
15,480
185,760
Viewable Display RT to Exposed HH's
2,400
2,400
2,400
2,400
2,400
2,400
2,400
2,400
2,400
2,400
2,400
2,400
28,800
38,510
38,510
38,510
38,510
38,510
38,510
38,510
38,510
38,510
38,510
38,510
38,510
462,120
CPM
Connected Television Ad Delivery
$ 48.00
$ 48.00
$
48.00
$ 48.00
$ 48.00
$
48.00
$ 48.00
$ 48.00
$ 48.00
$ 48.00
$ 48.00
$ 48.00
$
48.00
OTT Ad Delivery
$ 31.00
$ 31.00
$
31.00
$ 31.00
$ 31.00
$
31.00
$ 31.00
$ 31.00
$ 31.00
$ 31.00
$ 31.00
$ 31.00
$
31.00
Viewable Display RT to Exposed HH's
$ 12.50
$ 12.50
$
12.50
$ 12.50
$ 12.50
$
12.50
$ 12.50
$ 12.50
$ 12.50
$ 12.50
$ 12.50
$ 12.50
$
12.50
Cost
Connected Television Ad Delivery
$ 990
$ 990
$
990
$ 990
$ 990
$
990
$ 990
$ 990
$ 990
$ 990
$ 990
$ 990
$
11,883
OTT Ad Delivery
$ 480
$ 480
$
480
$ 480
$ 480
$
480
$ 480
$ 480
$ 480
$ 480
$ 480
$ 480
$
5,759
Viewable Display RT to Exposed HH's
$ 30
$ 30
$
30
$ 30
$ 30
$
30
$ 30
$ 30
$ 30
$ 30
$ 30
$ 30
$
360
$ 1,500
$ 1,500
$
1,500
$ 1,500
$ 1,500
$
1,500
$ 1,500
$ 1,500
$ 1,500
$ 1,500
$ 1,500
$ 1,500
$
18,001
Effective Audience CPM
Reach of Audience at Effective CPM
$ 39
$ 39
$
39
$ 39
$ 39
$
39
$ 39
$ 39
$ 39
$ 39
$ 39
$ 39
$
39
TARGET MARKET PROJECTIONS
Zip Codes = 92253, 92210, 92247, 92248
*Due to small population size, budgets may need to be shifted between video products during program
CONSENT CALENDAR ITEM NO. 7
City of La Quinta
CITY COUNCIL MEETING: May 6, 2025
STAFF REPORT
AGENDA TITLE: APPROVE ALPHA MEDIA MARKETING SERVICES FOR FISCAL
YEAR 2025/26
RECOMMENDATION
Approve Alpha Media marketing services for fiscal year 2025/26; and authorize the City
Manager to execute the agreement.
EXECUTIVE SUMMARY
• Alpha Media is a broadcast company providing media, entertainment, and digital
marketing solutions.
• The City has utilized Alpha Media's services for radio and digital advertising to
educate and inform the community on IRONMAN 70.3 event and to ensure
compliance with AB 1383 through Cal Recycle for mandatory education on
recycling and composting.
FISCAL IMPACT
The total not to exceed amount for this agreement for fiscal year (FY) 2025/26 is $86,476
as detailed below.
The cost for Alpha Media's IRONMAN campaign is $26,475. Funds will be budgeted in
the FY 2025/26 Community Experiences account 101-3003-60149; costs have remained
consistent with the FY 2024/25 campaign.
The cost for Alpha Media's Recycling Education campaign is $60,001, which includes
both radio and connected television ads. Funds will be budgeted in FY 2025/26 AB 939
Recycling Solutions account 221-0000-60127.
BACKGROUND/ANALYSIS
The City has previously contracted with Alpha Media for radio, connected TV, and digital
marketing services to inform the community on IRONMAN, as well as recycling education.
The proposed agreement will include a full year of services for the recycling and
connected tv campaign; as well as continue the IRONMAN event information.
75
This campaign will bring the total for the services to $86,476 for fiscal year 2025/26.
ALTERNATIVES
Council may elect not to expand Alpha Media promotion services. Staff does not
recommend an alternative action.
Prepared by: Marcie Graham, Marketing Manager
Approved by: Gilbert Villalpando, Director of Business Unit & Housing
Attachments: 1. Alpha Media IRONMAN Proposal
2. Alpha Media Recycling Radio/OTT Proposal
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