2025-26 Greater CV Chamber of Commerce - Professional Promotional ServicesMEMORANDUM
__ - CALIFORNIA -
DATE: 5.19.25----------
TO: Jon McMillen, City Manager
FROM: Marcie Graham, Marketing Manager
RE: Memorandum of Understanding for Greater Coachella Valley Chamber of Commerce for FY 25/26
Please list the Contracting Party/ Vendor Name, any change orders or amendments, and the type of services to be provided. Make
sure to list any related Project No. and Project Name.
Authority to execute this agreement is based upon:
❑✓ Approved by City Council on 5.6.25
❑ City Manager's signing authority provided under the City's Purchasing & Contracting Policy
[Resolution No. 2023-008] for budget expenditures of $50,000 or less.
❑ City Manager's signing authority provided under the City's Personnel Policy Section 3.2 for
temporary employment positions.
❑ Department Director's or Manager's signing authority provided under the City's Purchasing Policy
[Resolution No. 2023-008] for budget expenditures of $15,000 and $5,000, respectively, or less.
Procurement Method (one must aaal
❑ Bid RFP ❑ RFQ F-1 3 written informal bids
❑ Sole Source ❑ Select Source ❑ Cooperative Procurement
Requesting department shall check and attach the items below as appropriate.
❑✓ Agreement payment will be charged to Account No.: 101-3007-60461
❑✓ Agreement term: Start Date 7.1.25
❑✓ Amount of Agreement, Amendment, Change Order, etc
End Date 6.30.26
$177,339
REMINDER: Signing authorities listed above are applicable on the apprepate Agreement amount, not individual
Amendments or Change Orders!
❑✓ Insurance certificates as required by the Agreement for Risk Manager approval
Approved by: myC01 compliant (MR) Date: 5/22/2025
.❑
NOTE.
FVI
FVI
Bonds (originals) as required by the Agreement (Performance, Payment, etc.)
Conflict of Interest Form 700 Statement of Economic Interests from Consultant(s)
Review the "Form 700 Disclosure for Consultants" guidance to determine if a Form 700 is required pursuant
FPPC regulation 18701(2)
Business License No.
Expires:
Requisition for a Purchase Order has been prepared (Agreements over $5,000)
MEMORANDUM OF UNDERSTANDING BETWEEN
THE CITY OF LA QUINTA AND
GREATER COACHELLA VALLEY CHAMBER OF COMMERCE
This Memorandum of Understanding ("MOU") is made by and between the CITY OF LA
QUINTA, a California municipal corporation ("CITY"), and GREATER COACHELLA VALLEY
CHAMBER OF COMMERCE ("CHAMBER" and, along with CITY, sometimes referred to as
the "parties"), with respect to the following:
RECITALS
WHEREAS, the CITY, in strategically advancing its interests, requires certain professional
promotional services rendered in coordination with the local business community; and
WHEREAS, the CHAMBER is qualified by virtue of experience, training, education, product
offering, and expertise to provide these services, and has agreed to provide same as reflected herein.
NOW THEREFORE, CITY and CHAMBER agree to the following:
1.0 TERM OF MEMORANDUM.
1.1 All recitals set out above are true and correct.
1.2 The Term of this MOU shall be for a period of 1 (one) year commencing on July 1, 2025,
through June 30, 2026. This MOU may be terminated at any time by any of the parties to the MOU
with a 30 (thirty) day written notice to the remaining party.
2.0 OBLIGATIONS OF THE CHAMBER
2.1 The CHAMBER will provide the services listed on Exhibit A, attached and incorporated
("CHAMBER obligations").
2.2 Notwithstanding any other provisions in this MOU, the CHAMBER shall not use, nor may the
CHAMBER authorize the use of, any funds or other subsidy (of whatever kind) provided by the CITY
pursuant to this MOU or any other agreement with the CITY, including but not limited to any funds
or other subsidies provided by the CITY for the "CHAMBER obligations" listed in Exhibits A and
"CITY obligations" listed in Exhibit B, to advocate to any person or entity (of whatever organization
whatsoever, including but not limited to, sole proprietors, unincorporated associations, limited liability
companies, corporations, businesses and public agencies) a position or vote either in favor of or
against any candidate for an elected office or a measure placed on the ballot for any election,
including but not limited to any ballot measure to be voted upon during the statewide general
election. It is expressly understood and agreed by the CHAMBER that, pursuant to California law,
public resources may not be used to advocate or "mount a campaign" in favor of or against a
candidate for elected office or a ballot measure.
2.3 If the CHAMBER uses or is alleged to have used, or authorizes the use of or allegedly
authorizes the use of, any funds or any other subsidy (of whatever kind) provided by the CITY in
violation of Section 2.2 above, the CHAMBER shall: (a) Immediately cease and desist from
continuing the violation or alleged violation of Section 2.2 above, (b) Immediately use other funds or
subsidies that are not provided by the CITY to pay for or otherwise subsidize the services rendered
that are, were, or alleged to have been in violation of Section 2.2 above, (c) Immediately, without
reservation or rights or delay, return to the CITY any and all funds and other subsidies provided by
the CITY for the services rendered that are, were, or alleged to have been in violation of Section 2.2
above, and (d) Refrain from performing under this MOU, including but not limited to refraining from
performing the "CHAMBER obligations" listed in Exhibits A, unless and until the CHAMBER
complies with this Section 2.3 and the CITY authorizes in writing the continuance of performance
under this MOU. The CITY shall have no obligation to provide any funds or other subsidies (of
whatever kind) under this MOU or any other agreement with the CITY unless and until any violation
or alleged violation of Section 2.2 above has been cured as determined by the CITY in its reasonable
discretion. The CITY shall have all rights and remedies available at law or in equity, including but
not limited to declaratory and injunctive relief, as well as the rights available under this MOU,
including but not limited to the indemnity provided in Section 4.0 below, to enforce the provisions
herein. In addition to the other provisions in this MOU, this Section and Section 2.2 shall survive the
termination or expiration of this MOU.
3.0 OBLIGATIONS OF THE CITY. CITY will provide the services listed on Exhibit B attached
and incorporated ("CITY obligations").
4.0 MUTUAL INDEMNITY AND RELEASE. The CITY and CHAMBER each hereby agree to
indemnify, defend, and hold harmless the other party and its officers, employees, agents, and
authorized volunteers (collectively, "Indemnitees") from and against any and all claims, causes of
action, obligations, losses, liabilities, judgments, or damages, including reasonable attorneys' fees
and costs of litigation (collectively "Claims") arising out of and/or in any way relating to the
indemnifying party's activities in the performance of this MOU, or to the indemnifying party's acts
and/or omissions in providing or administering the same, excepting only those Claims arising out of
the sole negligence or willful misconduct of the Indemnitees. This MOU is not intended to and
specifically does not create joint and several liability.
5.0 INSURANCE. The parties agree to provide insurance in accordance with the provisions of
this section.
5.1 CITY'S Insurance Obligation. Without limiting the indemnification provisions provided herein,
CITY, at its sole expense, shall obtain and keep in force during the term of this MOU and any
extensions thereof, a policy or policies of general liability insurance, or equivalent thereof, covering
all injuries to persons and damage to property resulting from any actions or omissions of the CITY
in accordance with the terms of this MOU. Such policy or policies shall be issued by an insurance
company licensed to do business in the State of California and be rated A-NIII or better by
ambest.com. At the CITY's option, CITY shall be allowed to self- insure the insurance coverage as
required above.
5.2 CHAMBER'S Insurance Obligation. Without limiting the indemnification provisions provided
herein, CHAMBER, at its sole expense, shall obtain and keep in force during the term of this MOU
and any extensions thereof, a policy or policies of general liability insurance covering all injuries to
persons and damage to property resulting from any actions or omissions of CHAMBER in
accordance with the terms of this MOU. The policy or policies evidencing such insurance shall be
endorsed to name the CITY, its officials, officers, employees, and agents as additional insured, shall
provide that same may not be cancelled or amended without thirty (30) days prior notice to CITY,
and shall provide for a combined single limit coverage of bodily injury and property damage in the
amount of not less than One Million Dollars ($1,000,000). Such policy or policies shall be issued by
an insurance company licensed to do business in the State of California and be rated A-NIII or
better by ambest.com. Prior to the Commencement Date of this MOU, and upon renewal of such
policies, CHAMBER shall submit to CITY certificates of insurance and any applicable endorsements
evidencing that the foregoing policy or policies are in effect.
6.0 ADDITIONAL PROVISIONS.
6.1 In all cases, the language in all parts of this MOU shall be construed according to its fair
meaning and not strictly for or against either party, if being agreed that the parties or their agents
have all participated in the preparation of this MOU.
6.2 This MOU contains the entire agreement of the parties with respect to the subject matters
identified in this MOU and supersedes any prior oral or written statements or agreements between
the parties with respect to the subject matters identified in this MOU.
6.3 No termination or expiration of this MOU shall release either party from any liability or
obligation hereunder resulting from any acts, omissions or events happening prior to the termination
or expiration of this MOU.
6.4 In the event either party brings any suit or other proceeding with respect to the subject matter
or enforcement of this MOU, the prevailing party (as determined by California law) shall, in addition
to such other relief as may be awarded, be entitled to recover reasonable attorneys' fees, expenses
and costs of suit or investigation as actually incurred (including, without limitation, reasonable
attorneys' fees, expenses, and costs incurred in establishing the right to indemnification).
6.5 No waiver of any term or condition of this MOU shall be a continuing waiver thereof.
6.6 This MOU is not intended to and does not create any partnership or joint venture between the
parties, and each party remains an independent contractor as to the other. Each party shall bear its
own liability and there is no joint and several liability as a result of this MOU.
[signatures on following page]
IN WITNESS WHEREOF, the parties have executed this MOU as of the dates stated
below.
CITY OF LA QUINTA,
a California Municipal Corporation
JAtd cMILLEN, City Manager
City of La Quinta, California
Dated: 5_ 1-7 IZO-2<;7
ATTEST:
Aix- I
MONIKA RADE A, Yy Clerk
City of La Quinta, California
APPROVED AS TO FORM:
WILLIA IHRKE, City Attorney
City of La Quinta, California
GREATER COACHELLA VALLEY
CHAMBER OF COMMERCE
SIGNED IN COUNTERPART
BRANDON MARLEY, President
Dated:
IN WITNESS WHEREOF, the parties have executed this MOU as of the dates stated
below.
CITY OF LA QUINTA,
a California Municipal Corporation
SIGNED IN COUNTERPART
JON McMILLEN, City Manager
City of La Quinta, California
Dated:
ATTEST:
SIGNED IN COUNTERPART
MONIKA RADEVA, City Clerk
City of La Quinta, California
APPROVED AS TO FORM:
SIGNED IN COUNTERPART
WILLIAM H. IHRKE, City Attorney
City of La Quinta, California
GREATER COACHELLA VALLEY
CHAMBER OF COMMERCE
`BRANDON MARLEY, President
Dated:
EXHIBIT A
Obligations of CHAMBER
The CHAMBER will provide the services at the rates listed below:
1. The Gem Newsletter
a. Community Newsletter with circulation by mail to residences and businesses within La
Quinta with a monthly frequency and includes digital format and distribution (i.e. email
blasts, social media)
b. City reserves the option to purchase ad space with exclusive pricing that includes:
• (9) Months at: $110,088
• 36 Pages
• Qty. 21,000 & Bulk Mail/Addressing
• (3) Months at: $23,001
• 32 Pages
• Qty. 16,000 & EDDM Postage
• Digital Version: $1,000
2. State of the City - $22,500
a. Presentation by Mayor and Council of city progress and on -going development efforts.
b. Mayor and Council will also present business awards as determined by a process
agreed to by both parties.
c. Chamber will stage this annual event; City staff will design and approve format and
content
3. Annual Hot Rod & Custom Car Show Sponsorship — $12,750
a. Community Event: annual car show at La Quinta Community Park.
b. Projected event parameters include:
• 80-150 vehicle entries;
• 8-25 food/retail vendors and alcohol sales,
• Live entertainment during the event; and
• 6 perimeter speakers
c. City Title Sponsorship, which includes: event materials branding (both print and digital),
press release inclusion, and drive market promotion (in San Diego and Orange
Counties)
Exhibit A
Page 1 of 2
Business Development - $8,000
d. Business outreach/services:
• Ombudsman -like Services
• Strategic Advertising/PR
• Regional Investment
• Workforce and Business Development
• Data Collection of City's Businesses
• Minimum of (10) in -person business connect type meetings per month
• (2) Business education workshops per year for businesses
CHAMBER shall submit monthly invoices to CITY. Such invoices shall be reviewed by a principal
member of CHAMBER specifying that the payment requested is for work performed in accordance
with the terms of this MOU. CITY will pay CHAMBER for all expenses stated thereon which are
approved by CITY and in accordance with this MOU no later than thirty (30) days after invoices are
received by the CITY.
GRAND TOTAL: $177,339.
Exhibit A
Page 2 of 2
EXHIBIT B
Obligations of CITY
The City shall provide all services listed below in -kind only, and no additional fees or charges have
been agreed upon or associated with these services.
1. The Gem Publication:
Twelve (12) months where CITY information will be featured
Provide content and articles for six (6) pages at the sole discretion of the CITY
Add monthly GEM publication links to the municipal website (www.laquintaca.gov) and
tourism website (www.playinlaquinta.com)
2. State of the City:
• City would provide and design concept and theme of program
• City would promote and market on social media platforms as well as municipal website
and tourism website
3. Annual Hot Rod & Custom Car Show:
• Provide promotion as a calendar item on municipal and tourism website and will
"share" event on social media platforms
Exhibit B
Page 1 of 1
CONSENT CALENDAR ITEM NO. 6
City of La Quinta
CITY COUNCIL MEETING: May 6, 2025
STAFF REPORT
AGENDA TITLE: APPROVE MEMORANDUM OF UNDERSTANDING WITH GREATER
COACHELLA VALLEY CHAMBER OF COMMERCE FOR FISCAL YEAR 2025/26
RECOMMENDATION
Approve a Memorandum of Understanding with the Greater Coachella Valley Chamber of
Commerce for fiscal year 2025/26; and authorize the City Manager to execute the
document.
EXECUTIVE SUMMARY
Since 1991 the City has partnered with the La Quinta Chamber of Commerce or the
Greater Coachella Valley Chamber of Commerce (Chamber) to support business
development, retention, and tourism.
• The Chamber provides professional promotional services for City sponsored events,
business engagement, and the publication of The Gem magazine, which is
distributed monthly to residents in La Quinta both printed and digitally.
• The proposed Memorandum of Understanding (MOU) (Attachment 1) is for a 1-year
term from July 1, 2025, through June 30, 2026, for a total of $177,399.
FISCAL IMPACT
Funds will be allocated for Chamber services in the Marketing & Tourism Promotions
account (101-3007-60461) and from AB 939 Recycling Solutions accounts (221-0000-
60127) for fiscal year (FY) 2025/26. The fiscal impact is as follows:
Chamber Services FY 2025/26
State of the City
$ 22,500
Hot Rod & Custom Car Show
$ 12,750
Business Engagement
$ 8,000
The Gem Publication
$133,089
The Gem Digital Version
$ 1,000
TOTAL
$177,339
Allocation of funds is as follows:
Marketing & Tourism Promotions account (101-3007-60461) = $153,339
o Options would be allocated under Marketing & Tourism account
AB 939 Recycling Solutions account (221-0000-60127) = $24,000
65
BACKGROUND/ANALYSIS
The City and the Chamber have a long-standing partnership, since 1991, to support
business development, retention, and tourism. The Chamber provides professional
promotional services for City sponsored events, business engagement, and the publication
of The Gem magazine, which is distributed monthly to residents in La Quinta both printed
and digitally.
The proposed MOU outlines the events and services for FY 2025/26 as follows:
The Gem magazine — includes exclusive City content and educational material related
to Senate Bill 1383 (Stats. 2016, CH. 395, Lara) related to organics recycling
regulation. The City reserves the option to purchase ad space with exclusive pricing
as outlined in the MOU.
2. State of the City event — staged by the Chamber and designed by City staff which
includes presentations by Mayor and Council of City progress and on -going
development efforts, presentation of business awards agreed upon by both the City
and Chamber.
3. Title sponsorship of the annual Hot Rod & Custom Car Show — includes 80-150
vehicle entries, 8-25 food/retail vendors and alcohol sales and live entertainment. The
City's title sponsorship includes event materials branding (both print and digital), press
release inclusion, and drive market promotion (in San Diego and Orange Counties).
4. Business development and outreach services such as:
• Ombudsman -like Services
• Strategic Advertising/Public Relations (PR)
• Regional Investment
• Workforce and Business Development
• Data Collection of City's Businesses
• Minimum of (10) in -person business connect type meetings per month
• (2) Business education workshops per year for businesses
On April 15, 2025, Council considered the MOU and continued the item to the May 6, 2025,
regular meeting as the proposed MOU inadvertently omitted the City's obligations detailed
in Exhibit B of the MOU, and to include language in the MOU terms regarding restrictions
for use of public funds for election -related activities.
ALTERNATIVES
Council may choose to make modifications to the scope of services and/or funding levels.
Prepared by: Marcie Graham, Marketing Manager
Approved by: Gil Villalpando, Director
Attachment: 1. Memorandum of Understanding with the Chamber
issuance of fewer permits will be countered by staff's ability to redirect attention to more
time -sensitive items.
MOTION — A motion was made and seconded by Councilmembers McGarrey/Pena to take
up Ordinance No. 622 by title and number only and waive further reading amending
Sections 8.02.020 and 8.06.020 of the La Quinta Municipal Code to exempt from permit
fences not over 7 feet high as presented. Motion passed unanimously.
City Clerk Radeva read the following title of Ordinance No. 622 into the record:
AN ORDINANCE OF THE CITY COUNCIL OF THE CITY OF LA QUINTA,
CALIFORNIA, AMENDING SECTIONS 8.02.020 AND 8.06.020 OF TITLE 8 OF
THE LA QUINTA MUNICIPAL CODE TO EXEMPT FROM PERMIT FENCES NOT
OVER 7 FEET HIGH
MOTION — A motion was made and seconded by Councilmembers McGarrey/Fitzpatrick
to introduce at first reading Ordinance No. 622 amending Sections 8.02.020 and 8.06.020
of the La Quinta Municipal Code to exempt from permit fences not over 7 feet high as
presented. Motion passed unanimously.
2. APPROVE MEMORANDUM OF UNDERSTANDING WITH GREATER
COACHELLA VALLEY CHAMBER OF COMMERCE (GCVCC) FOR FISCAL
YEAR 2025/26
Marketing Manager Graham presented the staff report, which is on file in the Clerk's Office.
Council discussed placement of the GEM magazine overruns; ongoing delivery issues with
the United States Postal Service (USPS), and delivery to apartments, assisted living
complexes, etc.; new weekly social networking at local restaurants; membership statistics;
recovery on non -renewal by members; business walk locations; GCVCC intern program;
monthly variation of the number of pages in GEM; writers of the City pages, and other
content; Postmaster response to households' non -receipt delivery issues, and recourses
available; using GCVCC ambassadors as representatives of small businesses; ribbon -
cutting scheduling and improvements; car show event timeline, adding a stage, and
coordinating event dates with Art -on -Main -Street event in Old Town La Quinta;
livestreaming/recording the State -of -the -City event; and means by which other cities are
participating.
PUBLIC SPEAKER: Brandon Marley, President and CEO with the GCVCC and La Quinta
resident — answered various Council questions with regards to memberships, USPS
delivery issues, GEM publication, and explained new programs, including internship
program, business walks, new weekly social networking events, etc.
City Attorney Ihrke recommended that this item be continued and brought back for
Council's consideration at the next Council meeting, on the Consent Calendar, in order to
include language in the terms of the proposed Memorandum of Understanding regarding
restrictions for use of public funds for election -related activities, and include Exhibit B,
detailing the City's obligations, which was inadvertently omitted from the MOU included in
this agenda packet.
CITY COUNCIL MINUTES Page 9 of 12 APRIL 15, 2025
MOTION — A motion was made and seconded by Councilmembers Pena/McGarrey to
continue consideration of the Memorandum of Understanding with the Greater Coachella
Valley Chamber of Commerce for fiscal year 2025/26 until the May 6, 2025, Council
meeting to address the City Attorney's comments listed in the above paragraph. Motion
passed unanimously.
MAYOR EVANS CALLED FORA BRIEF RECESS AT 6:17 P.M.
MAYOR EVANS RECONVENED THE COUNCIL MEETING AT 6:27 P.M. WITH
ALL MEMBERS PRESENT
PUBLIC HEARINGS — taken out of Agenda order
1. ADOPT RESOLUTION TO APPROVE LANDMARK DESIGNATION 2025-0001
FOR A SINGLE-FAMILY RESIDENCE LOCATED AT THE NORTHWEST
CORNER OF AVENIDA DIAZ AND AVENIDA MONTEZUMA; CEQA: THE
DESIGN AND DEVELOPMENT DEPARTMENT HAS DETERMINED THAT THIS
PROJECT IS EXEMPT FROM CALIFORNIA ENVIRONMENTAL QUALITY ACT
REVIEW PURSUANT TO SECTION 15301, CLASS 1 EXISTING FACILITIES;
LOCATION: 51495 AVENIDA DIAZ [RESOLUTION NO. 2025-010]
Design and Development Director Castro presented the staff report, which is on file in the
Clerk's Office.
MAYOR EVANS DECLARED THE PUBLIC HEARING OPEN AT 6:36 P.M.
Councilmembers announced they toured the site.
APPLICANT: Robert Lindemann, La Quinta — applicant/owner of the residence; explained
his unique property, and reasons for seeking designation.
MAYOR EVANS DECLARED THE PUBLIC HEARING CLOSED AT 6.38 P.M.
MOTION — A motion was made and seconded by Councilmembers Pena/Fitzpatrick to
adopt Resolution No. 2025-010 approving Landmark Designation 2025-0001 for a single
family residence located at 51495 Avenida Diaz; and find the project is exempt from
environmental review pursuant California Environmental Quality Act Section 15301, Class
1 (existing facilities) as presented as presented:
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF LA QUINTA,
CALIFORNIA, APPROVING A LANDMARK DESIGNATION FOR 51495 AVENIDA
DIAZ, LOCATED AT THE NORTHEAST CORNER OF AVENIDA DIAZ AND
AVENIDA MONTEZUMA
CASE NUMBER: LANDMARK DESIGNATION 2025-0001
APPLICANTS: ROBERT LINDEMANN AN DULLA LEMBORN
Motion passed unanimously.
CITY COUNCIL MINUTES Page 10 of 12 APRIL 15, 2025
BUSINESS SESSION ITEM NO. 2
City of La Quinta
CITY COUNCIL MEETING April 15, 2025
STAFF REPORT
AGENDA TITLE APPROVE MEMORANDUM OF UNDERSTANDING WITH GREATER
COACHELLA VALLEY CHAMBER OF COMMERCE FOR FISCAL YEAR 2025/26
RECOMMENDATION
Approve a Memorandum of Understanding with the Greater Coachella Valley Chamber of
Commerce for fiscal year 2025/26; and authorize the City Manager to execute the document.
EXECUTIVE SUMMARY
• The City has had annual service agreements with the La Quinta Chamber of
Commerce or the Greater Coachella Valley Chamber of Commerce (Chamber) since
1991 to support business development, retention, and tourism.
• Per the proposed Memorandum of Understanding (MOU) (Attachment 1) the City
would assist in funding State of the City, Hot Rod and Custom Car Show, and
business engagement for approximately $43,250.
• The Gem, both printed and digitally, will be distributed monthly to residents in La
Quinta with exclusive City content and educational material related to Senate Bill
1383 (Stats. 2016, CH. 395, Lara) related to organics recycling regulations for a total
of 12 city pages for 9 months of the year and 10 city pages for 3 months of the year
for a total of $134,089.
FISCAL IMPACT
Fiscal year (FY) 2025/26 budget will allocate funds for Chamber services in the Marketing &
Tourism Promotions account (101-3007-60461) and from AB 939 Recycling Solutions
account (221-0000-60127). The fiscal impact breakdown is as follows:
State of the City
$ 22,500
No Change
Same as last FY
Hot Rod & Custom Car Show
$ 12,750
No Change
Added additional audio
in FY 2024/25
Business Engagement
$ 8,000
No Change
Same as last FY
The Gem Publication
$133,089
No Change
Same as last FY
The Gem Digital Version
$ 1,000
Maintenance Fee
Same as last FY
TOTAL for FY 25/26
$177,339
147
Allocation of funds is as follows:
• Marketing & Tourism Promotions account (101-3007-60461) = $153,339
o Options would be allocated under Marketing & Tourism account
• AB 939 Recycling Solutions account (221-0000-60127) = $24,000
BACKGROUND/ANALYSIL
The MOU would be managed by the City Manager's office. The scope of work includes:
1. The Gem Newsletter
a. Monthly Community newsletter circulated by mail to residences within La Quinta
and includes digital format and distribution (i.e. email blasts, social media)
2. State of the City
a. Presentation by Mayor and Council of city progress and on -going development
efforts
b. Mayor and Council present business awards as determined by a process agreed
to by both parties.
c. Chamber would stage this annual event; City staff would design and approve
format and content
3. 17th Annual Hot Rod & Custom Car Show Sponsorship
a. Community Event: annual car show at La Quinta Community Park.
i. Projected event parameters include:
a. 80-150 vehicle entries;
b. 8-25 food/retail vendors and alcohol sales;
c. Additional audio speakers;
d. Live entertainment during the event; and
e. La Quinta auto dealership inclusion.
b. City Title Sponsorship, which includes: event materials branding (both print and
digital), press release inclusion, and drive market promotion (in San Diego and Orange
Counties)
4. Business Development
a. Business Outreach/Services
i. Ombudsman -like Services
ii. Strategic Advertising/Public Relations
iii. Regional Investment
iv. Workforce and Business Development
v. Data Collection of City's Businesses
ALTERNATIVE
Council may choose to make modifications to the scope and/or funding levels.
Prepared by: Marcie Graham, Marketing Manager
Approved by: Gil Villalpando, Director
Attachment: 1. Chamber MOU
148