Proposal - Troon GolfTROON GOLF
Via Morning Priority Federal Express
November 25, 2003
Mr. Mark Weiss
Assistant Executive Director/ Project Manager
La Quinta Redevelopment Agency
78495 Calle Tampico P.O. 1504
La Quinta, California 93353
Re: Troon Golf Response to the Golf Course Management Request for Proposal - SilverRock Ranch
Dear Mr. Weiss:
Pursuant to your Submittal Procedures this letter is to serve as the requested cover letter. Enclosed are
eleven (11) separate envelopes. The ten (10) envelopes identified by the marking "Work Proposal" are
Troon Golfs Response to items l(B)-1(D), under the Submittal Procedures. One (1) separate envelope
identified by the marking "Cost Proposal" will serve as Troon Golfs cost proposal for the services
identified in the Work Proposal.
Please be advised that I, Andrew J. Anderson, shall be Troon Golf s contact person for the remainder of the
selection process. I can be contacted twenty- four hours a day as follows:
Andrew J. Anderson
Vice President, Business Development
Troon Golf L.L.C.
15044 North Scottsdale Road
Suite #300
Scottsdale, Arizona 85254
(480) 477-0575(Fax)
(480) 606-1000 (Main Switchboard)
(480) 477-0425(Direct Line)
(480) 695-4158 (Cell Phone)
Aandersonaa troon olg from (email)
Please be advised that I have included a package of Troon Golfs collateral information in each Work
Proposal. Should you need additional copies of Troon Golfs collateral, please feel free to contact me.
Troon Golf does not anticipate the use of any subconsultants other than those hired or retained by the La
Quinta Redevelopment Authority. Troon Golf would be honored to be awarded the opportunity -to work
with the prestigious team in place on this high profile project for the La Quints Redevelopment Authority.
If you have any questions regarding any of the items enclosed, I encourage you to call me. Thank you for
The Boards' time and consideration in this matter.
Very ly, yours,
An ew J. ers
Vice President
Business Development
Enclosures
�i
TROON GOLF
Table of Contents
I.
Corporate Qualifications and Expertise.............................................................1
II.
New Management Contracts Within Last Five Years......................................4
III.
Current Management Contracts.........................................................................6
.
IV.
Financial Stability Statement..............................................................................8
Ve
Golf Management Experience for Public Entities .............................................
s
VI.
Project Understanding and Approach...............................................................8
VII.
Scope of Services Provided by Troon Golf. ........................................................ 9
VIII.
Conclusion.........................:...................................................................................18
sw
9
Exhibit A: Troon Golf References
9
I. Troon Golf Corporate Qualifications and Experience
A. Company Overview
Troon Golf was founded in 1990. Dana Garmany, Troon Golf s Founder, Chairman and CEO, envisioned the
concept of serving the public golfer as a "member for a day", believing that public and resort golfers were
looking for a higher quality public golf experience. This concept was initiated at Troon North Golf Club in
Scottsdale, Arizona. The overwhelming success of Troon North Golf Club led to more golf course owners and
developers desiring to emulate the "Troon Golf Experience." As a result, many turned to Troon Golf, the
recognized innovator of this concept in the industry. Troon Golf now offers comprehensive services in the areas
of golf course management, development consulting, and marketing.
Troon Golf has become the world leader in upscale golf course development and third party management and
currently operates some of the world's finest golf facilities including Troon North Golf Club in Scottsdale,
Arizona, The Westin Turnberry Resort in Ayrshire, Scotland, The Ocean Club in the Bahamas and Brookwater
Golf Club in Brisbane, Australia. Troon Golf is the only third party golf development and management firm that
limits the facilities that it operates pursuant to a definite and stringent set of criteria, thereby allowing Troon Golf
to create a recognizable brand within the golf industry based on agronomy and service standards. In total, our
team is responsible for the development and operation of more than 130 high -end daily fee, resort and private
golf clubs throughout the United States, Puerto Rico, Mexico, Bahamas, Dominican Republic, England,
Scotland, Italy, United Arab Emirates, Australia, Fiji and Japan.
Troon Golf s overall corporate structure is unrivaled by any third party golf development and management firm
in the golf industry. Troon Golf oversees more than 7,000 employees, including more than 90 associates at the
corporate headquarters located in Scottsdale, Arizona, with additional staff in global regional offices in Tokyo,
Japan, Brisbane, Australia and Milan, Italy. Troon Golf offers more corporate support, experience and expertise
than any other third party operator. Since Troon Golf has very few owned assets, the corporate employees' sole
responsibilities are to serve our clients and their respective interests. Below is a summary of Troon Golfs key
executive employees.
B. Corporate Executives and Key Departments
Troon Golf s key senior executives and key employees include the following individuals listed below.
Dana R. Garmany
Chairman and Chief Executive Officer
Dana Garmany has over 20 years' industry experience developing and operating golf facilities worldwide, as
well as involvement in more than 40 construction projects. Garmany was also named by Golf Inc. Magazine as
one of "Golf s 25 Most Powerful People", one of the "25 Most Influential People in Golf', and one of the "21
Most Innovative People in Golf'. A member of the Professional Golfers Association of America since 1983,
Garmany founded Troon Golf in 1990 with his first property, the renowned Troon North Golf Club in Scottsdale,
Arizona. Garmany continues to lead and set standards for domestic and international high -end daily fee, resort,
and private golf courses.
Hud Hinton
President and Chief Operating Officer
Hud Hinton is widely recognized as one of the hospitality industry's most experienced brand, franchise and third -
party management experts. Prior to joining Troon Golf in 1999, Hinton was Executive Vice President -Hotel
Operations, North America, for Starwood Hotels and Resorts Worldwide. Previously, Hinton served more than
seven years as Senior Vice President -Operations for Westin Hotels and Resorts. Hinton also has been General
Manager of the world-renowned Plaza Hotel in New York City and the Arizona Biltmore in Phoenix, Arizona.
10
Dick Trueblood
Executive Vice President Chief Financial Officer
Richard Trueblood joined Troon Golf in 2001 and is an experienced executive with 30 years of experience in the
financial field. He moved to Troon Golf from Heritage Property Investment Trust, where he served as Chief
Financial Officer for the $2 billion real estate investment trust. Prior to that he held the position of Senior Vice
President - Finance with Promus Hotel Corporation following a 23-year tenure as a Partner with KPMG Peat
Marwick LLP.
John W. Easterbrook, Jr.
Executive Vice President, Operations
John Easterbrook, Jr. has more than 20 years experience in the golf industry. Prior to joining the Company in
k sent five ears' as head of Golf Operations for all Hyatt Hotels' golf properties, as well as
1997, Easterbrook p y OP Y
nine years with Marriott Golf in various capacities, including Regional Director of Golf Operations. Easterbrook
was appointed to his current position in 1998, and is responsible for oversight of operations at all Troon Golf
facilities.
Timothy J. Greenwell
Senior Dice President, Sales & Marketing
Tim Greenwell has over 17 years marketing experience in the golf industry including positions with the Arizona
Golf Association, the USGA, and the PGA of America. Greenwell was hired by the Company in 1997 and is
responsible for the development of all advertising, sales, marketing, and public relations strategies for Troon
Golf and each of its facilities.
Jeffery S. Spangler
Senior Vice President, Science and Agronomy
Jeff Spangler received his agronomy degree from the Ohio State University. He served tenures at Scioto Country
Club and Muirfield Village Golf Club before being hired by The Pebble Beach Company in 1987. Spangler
€ served in Superintendent positions at Troon Golf and Country Club and Troon North Golf Club before being
promoted to Troon Golfs Director of Agronomy in 1993. Spangler was appointed to his current position in 1998,
and is responsible for the oversight of all agronomic programs for Troon Golf facilities.
Jim Bellington
Senior Vice President, Development Services
Jim Bellington with over 25 years' experience in the golf industry, leads Development Services for the Company.
In his current position Bellington provides oversight of all phases of course and clubhouse design, development.
and construction services. Prior to joining Troon Golf in 2001, Bellington spent 14 years with Four Seasons
Hotels and Resorts where he served as Director of Golf. During his tenure he provided oversight of golf
operations at Aviara Golf Club and the Las Colinas Sports Club. Bellington's role with Four Seasons also
involved the development of golf facilities both domestically and internationally. A graduate of the University of
Arizona, Bellington has been a member of the Professional Golfers Association of America since 1981.
Ronald A. Despain
Vice President, Golf Course Design and Development
Ron Despain has over 20 years' of experience in residential and golf course development, including overseeing
development of the Troon Village and Troon North Golf Club master planned golf communities. Despain is a
Registered Land Surveyor and Professional Engineer in the state of Arizona. Despain joined the Company in
1991 as Director of Engineering, and was promoted to his current position in 1996. Despain is responsible for
the oversight of golf course, clubhouse and associated residential development for Troon Golf facilities.
2 11.
Cynthia C. Anderson
Vice President, Retail and Clubhouse Development
Cindy Anderson has over 17 years' of management experience in the golf and hotel industry. Her career in the
hotel business launched shortly after college holding such prestigious positions as Regional Director of Sales and
General Manager. She became the youngest female to hold the position of General Manager in the state of
Arizona at age 26. Anderson began her career with Troon Golf in 1994 as VP, Clubhouse Development. She was
appointed to her current position in 1997, and is responsible for oversight of clubhouse design and construction
for all Troon Golf Facilities.
Cary T. Westmark
Vice Presiden4 Information Technology
Cary Westmark received his undergraduate degree from Western International University and a degree in
Applied Science of Electronics from DeVry Institute of Technology. Prior to joining Troon Golf in 2000,
{ Westmark served in the technology industry for 13 years, including positions with Tosco Marketing Company
i
and McDonnell Douglas Helicopter Company as Technology Manager.. Westmark is responsible for
development of technological strategies and implementation for all Troon Golf facilities.
Gloria McKee
Vice President, Human Resources
r Gloria McKee has twenty years of experience in human resources with companies such as Joske's, Ritz Carlton,
and Robinson May. McKee joined Troon Golf in 1996 and is responsible for benefit administration, human
resources, and management training for over 7,000 employees.
Charlene Lowry
Vice Presiden4 Procurement
Charlene Lowry has over 17 years experience in the hospitality purchasing industry. She served seven years in
various purchasing capacities with the Phoenix -based Doubletree Hotels Corporation, most recently as Director
of Purchasing. Immediately prior to joining Troon Golf in 1999, Lowry served as Director of Purchasing for the
Gettys Group, a Chicago -based interior design and architecture firm serving the hospitality industry.
Lyn Bickle
Vice President., Corporate Controller
Lyn Bickle has over 14 years experience in accounting, including SEC filings, debt offerings, securitizations,
derivatives, internal control assessment, banking, real estate, transactions, forecasting and budgeting. She joined
Troon Golf in 1998 and is responsible for corporate oversight of Troon Golf s Finance Division for both U.S.
and International operations. Sickle received her degree in accounting from the University of Georgia, and is a
Certified Public Accountant in the state of Arizona, Michigan, and Georgia.
Paul M. Hadreas
Director, Corporate Food A Beverage
Paul Hadreas joined Troon Golf in 2000 and is responsible for Troon Golf s corporate oversight of food and
beverage operations. Prior to joining Troon Golf, Hadreas managed the food and beverage operations at such
renowned facilities as Congressional Country Club in Bethesda, Maryland, The TPC of Avenel in Potomac,
Maryland and the Inn at Spanish Bay in Pebble Beach, California. In addition, he has managed food and
beverage operations for several PGA Tour tournaments as well as supervising and managing formal dinners for
the Chaine de Rotisserie and the Rolls Royce and Mercedes Benz motor companies.
3 12
II. New Troon Golf Management Contracts Within Last Five Years
Pursuant to the La Quinta Redevelopment Agency's request, below is a list of new contracts for similar services
that Troon Golf has entered into with its clients within the last five (5) years.
1998 Westin LaCantera Resort
San Antonio, TX
36
Operating
Westin Turnberry Resort
Ayrshire, Scotland
54
Operating
Westin Mission Hills
Rancho Mirage, CA
36
Operating
Eagle Glen Golf Club
Corona, CA
18
Development
Legacy Golf Club
Bradenton, FL
18
Operating
Eagle Ridge Inn and Golf Resort
Galena, IL
63
Operating
Westin Savannah Harbor
Savannah, GA
18
Development
1999 The Crosby Club
Rancho Santa Fe, CA
18
Development
Fox Acres Country Club
Red Feather Lakes, CO
18
Operating
Quintero Golf and Country Club
Peoria, AZ
18
Development
Maderas Golf Club
Poway, CA
18
Development
Woodyard Savannah Quarters
Savannah, GA
18
Development
Westin Kierland Resort and Spa
Scottsdale, AZ
27
Operating
Shadow Lakes Golf Club
Brentwood, CA
18
Development
Branson Creek Golf Club
Branson, MO
18
Development
Turner Hill Golf Club
Ipswich, MA
18
Development
2000 Ocean Club
Paradise Island, Bahamas
18
Development
Golf Club at Boulder Ridge
San Jose, CA
18
Development
Whirlwind Golf Club
Chandler, AZ
36
Development
Old Works
Anaconda, MT
18
Operating
Carmel Valley Ranch
Carmel, CA
18
Operating
Wyndham El Conquistador G & C.C.
Fajardo, Puerto Rico
18
Development
Lodge at Ventana Canyon
Tucson, AZ
36
Operating
Monarch Beach Golf Links
Dana Point, CA
18
Operating
Talking Stick Golf Club
Scottsdale, AZ
36
Development
Whitney Oaks Golf Club
Rocklin, CA
18
Operating
CapCana
Punta Cana, D.R.
54
Development
2001 The Sagamore Club
Indianapolis, IN
18
Development
Brookwater
Queensland, Australia
18
Operating
Palmer Course at LaCantera
San Antonio, TX
18
Development
Vita Ridge
Erie, CO
18
Development
Black Creek Club
Chattanooga, TN
18
Operating
Teravista
Round Rock, TX
18
Development
Huntingdale Golf Club
Victoria, Australia
18
Operating
Robinson Ranch
Santa Clarita, CA
36
Operating
Prescott Lakes Golf Club
Prescott, AZ
18
Operating
Rose Creek
Edmund, OK
18
Development
The Rocks Private Residence Club
Scottsdale, AZ
Operating
Montgomerie Dubai
Dubai, U.A.E.
36
Operating
Paradise Village Golf and C.C.
Nuevo Vallarta, Mexico
18
Development
Kitago Golf Club
Miyazaki Pref., Japan
54
Operating
Tom Watson Golf Course
Miyazaki Pref., Japan
36
Operating
Giants Ridge Golf and Ski Resort
Biwabik, MN
36
Operating
Phoenix Country Club
Miyazaki Pref., Japan
27
Operating
Kogen Country Club
Miyazaki Pref., Japan
36
Operating
Oblong Valley Golf Club
Amenia, NY
18
Development
Ambush Golf and Country Club
Santaquin, UT
18
Development
4 13
f -
2002 Anthem Golf and Country Club
Anthem, AZ
36
Operating
Anthem Country Club
Henderson, NV
18
Operating
Horseshoe Bay Golf Club
Egg Harbor, WI
18
Operating
Estrella Mountain Ranch Golf Club
Goodyear, AZ
18
Operating
Tres Vidas
Acapulco, Mexico
18
Operating
Whitetail Club
McCall, ID
18
Operating
Glacier Club
Durango, CO
18
Operating
D'Andrea Golf Club
Sparks, NV
18
Operating
The Phoenician
Scottsdale, AZ
18
Operating
Denerau Golf and Racket Club
Nadi, Fiji
18
Operating
t Sheraton Steamboat Springs
Steamboat Springs, CO
27
Operating
Haig Point
Daufuskie Island, SC
36
Operating
The Revere Golf Club
Henderson, NV
18
Operating
Hillcrest Golf Crest
Hollywood, FL
18
Operating
Colonial (Sheraton)
Wakefield, MA
18
Operating
Colonial Country Club
Ft. Myers, FL
18
Development
The Georgia Tech Club
Alpharetta, GA
18
Development
Flying Horse Ranch Golf Club
Colorado Springs, CO
18
Development
Palmilla Resort & Golf Club
San Jose Del Cabo, Mex.
27
Operating
r Gaillardia Golf &C.C.
Oklahoma City, OK
18
Operating
Arabian Ranches
Dubai, U.A.E
18
Operating
Canyon RidgeGolf Club
Rising, Fawn, GA
18
Development
Wildflower Resort
Grand Prairie, TX
36
Development
r Popular Hill Golf Club
Y
Farmville, VA
18
Development
2003 The Grove
Chandlers Cross, England 18
Development
Sierra Nevada Golf Ranch
Genoa, NV
18
Operating
The Vintage Golf Club
Sydney, Australia
18
Operating
_ TPC Snoqualmie Ridge
Snoqualmie, WA
18
Operating
Green Academy Country Club
Fukushima, Japan
18
Operating
Corte Bella Golf Club
Phoenix, AZ
18
Development
Traditions Club at Texas A&M
Bryan, TX
18
Development
Lake Of The Isles Golf Club
Mashantucket, CT
36
Development
Elkhorn Golf Club
Sun Valley, ID
18
Operating
Peninsula Golf Club
Sussex County, DE
18
'Development
` Wentworth Estates
Naples, FL
18
Development
Ocotillo Golf Resort
Chandler, AZ
27
Operating
Costa Palma
Mazatlan, Mexico
18
Development
Diplomat Country Club & Spa
Hollywood, FL
18
Operating
The Retreat
Corona, CA
18
Development
Moon Valley Country Club
Phoenix, AZ
18
Operating
Entrada at Snow Canyon
St. George, UT
18
Operating
Stone Quarry Golf Club
New South Wales, Aus.
18
Development
Twin Creeks Golf Club
New South Wales, Aus.
18
Operating
Kooinda
New South Wales, Aus.
18
Development
The Palm
Dubai, U.A.E.
36
Development
Dubai Sports City
Dubai, U.A.E
18
Development
Bearwood Lakes Golf Club
London, England
18
Operating
Castiglion Del Bosco
Tuscany, Italy
27
Development
III. Current Troon Golf Management Contracts
Pursuant to the request of the La Quinta Redevelopment Agency's request, below is a list of Troon Golf s
current contracts. Unfortunately, Troon Golf is unable to identify its contracts that are renewing within the next
five years, as requested. This information is proprietary to Troon Golf. Providing information of this nature to
The La Quinta Redevelopment Agency would put the information into the public stream and could compromise
Troon Golf s relationships with our clients and our retention efforts. Attached on Exhibit "A" are the names and
contact information for Troon Golf s clients who serve as references for Troon Golf. Since Troon Golf is
actively engaged in business development, our clients frequently receive reference calls. As a result, we utilize a
revolving list. The attached list represents Troon Golf s clients who are currently in the reference rotation at this
time. Please note that references for two facilities that we manage for public agencies are included in the list.
Please feel free to contact the references at your convenience.
Year
Facility
Location
Holes
Stage Retained
1990
Troon North Golf Club
Scottsdale, AZ
36
Development
1996
The Ridge at Castle Pines North
Castle Rock, CO
18
Development
1997
Legend Trail Golf Club
Scottsdale, AZ
18
Development
Westin La Paloma Resort and Spa
Tucson, AZ
27
Operating
Westin Innisbrook Golf Resort
Palm Harbor, FL
72
Operating
1998
Westin LaCantera Resort
San Antonio, TX
36
Operating
Westin Turnberry Resort
Aiyshire, SL
54
Operating
Westin Mission Hills
Rancho Mirage, CA
36
Operating
Eagle Glen Golf Club
Corona, CA
18
Development
Legacy Golf Club
Bradenton, FL
18
Operating
Eagle Ridge Inn and Golf Resort
Galena, IL
63
Operating
Westin Savannah Harbor
Savannah, GA
18
Development
1999
The Crosby Club
Rancho Santa Fe, CA
18
Development
Fox Acres Country Club
Red Feather Lakes, CO
18
Operating
Quintero Golf and Country Club
Peoria, AZ
18
Development
Maderas Golf Club
Poway, CA
18
Development
Woodyard Savannah Quarters
Savannah, GA
18
Development
Westin Kierland Resort and Spa
Scottsdale, AZ
27
Operating
Shadow Lakes Golf Club
Brentwood, CA
18
Development
Branson Creek Golf Club
Branson, MO
18
Development
Turner Hill Golf Club
Ipswich, MA
18
Development
2000
Ocean Club
Paradise Island, Bahamas
18
Development
Golf Club at Boulder Ridge
San Jose, CA
18
Development
Whirlwind Golf Club
Chandler, AZ
36
Development
Old Works
Anaconda, MT
18
Operating
Carmel Valley Ranch
Carmel, CA
18
Operating
Wyndham El Conquistador G & C.C.
Fajardo, Puerto Rico
18
Development
Lodge at Ventana Canyon
Tucson, AZ
36
Operating
Monarch Beach Golf Links
Dana Point, CA
18
Operating
Talking Stick Golf Club
Scottsdale, AZ
36
Development
Whitney Oaks Golf Club
Rocklin, CA
18
Operating
CapCana
Punta Cana, D.R.
54
Development
6
2001 The Sagamore Club
Indianapolis, IN
18
Development
Brookwater
Queensland, Australia
18
Operating
Palmer Course at LaCantera
San Antonio, TX
18
Development
Vita Ridge
Erie, CO
18
Development
Black Creek Club
Chattanooga, TN
18
Operating
Teravista
Round Rock, TX
18
Development
Huntingdale Golf Club
Victoria, Australia
18
Operating
Robinson Ranch
Santa Clarita, CA
36
Operating
Prescott Lakes Golf Club
Prescott, AZ
18
Operating
Rose Creek
Edmund, OK
18
Development
The Rocks Private Residence Club
Scottsdale, AZ
Operating
Montgomerie Dubai
Dubai, U.A.E.
36
Operating
Paradise Village Golf and C.C.
Nuevo Vallarta, Mexico
18
Development
Kitago Golf Club
Miyazaki Pref., Japan
54
Operating
Tom Watson Golf Course
Miyazaki Pref., Japan
36
Operating
Giants Ridge Golf and Ski Resort
Biwabik, MN
36
Operating
Phoenix Country Club
Miyazaki Pref., Japan
27
Operating
Kogen Country Club
Miyazaki Pref., Japan
36
Operating
Oblong Valley Golf Club
Amenia, NY
18
Development
Ambush Golf and Country Club
Santaquin, UT
18
Development
2002 Anthem Golf and Country Club
Anthem, AZ
36
Operating
Anthem Country Club
Henderson, NV
18
Operating
Horseshoe Bay Golf Club
Egg Harbor, WI
18
Operating
Estrella Mountain Ranch Golf Club
Goodyear, AZ
18
Operating
Tres Vidas
Acapulco, Mexico
18
Operating
Whitetail Club
McCall, ID
18
Operating
Glacier Club
Durango, CO
18
Operating
D'Andrea Golf Club
Sparks, NV
18
Operating
The Phoenician
Scottsdale, AZ
18
Operating
Denerau Golf and Racket Club
Nadi, Fiji
18
Operating
Sheraton Steamboat Springs
Steamboat Springs, CO
27
Operating
Haig Point
Daufuskie Island, SC
36
Operating
The Revere Golf Club
Henderson, NV
18
Operating
Hillcrest Golf Crest
Hollywood, FL
18
Operating
Colonial (Sheraton)
Wakefield, MA
18
Operating
Colonial Country Club
Ft. Myers, FL
18
Development
The Georgia Tech Club
Alpharetta, GA
18
Development
Flying Horse Ranch Golf Club
Colorado Springs, CO
18
Development
Palmilla Resort & Golf Club
San Jose Del Cabo, Mex.
27
Operating
Gaillardia Golf &C.C.
Oklahoma City, OK
18
Operating
Arabian Ranches
Dubai, U.A.E
18
Operating
Canyon RidgeGolf Club
Rising, Fawn, GA
18
Development
Wildflower Resort
Grand Prairie, TX
36
Development
Popular Hill Golf Club
Farmville, VA
18
Development
2003 The Grove
Sierra Nevada Golf Ranch
The Vintage Golf Club
TPC Snoqualmie Ridge
Green Academy Country Club
Corte Bella Golf Club
Traditions Club at Texas A&M
Lake Of The Isles Golf Club
Elkhorn Golf Club
Peninsula Golf Club
Chandlers Cross, England 18 Development
Genoa, NV
18
Operating
Sydney, Australia
18
Operating
Snoqualmie, WA
18
Operating
Fukushima, Japan
18
Operating
Phoenix, AZ
18
Development
Bryan, TX
18
Development
Mashantucket, CT
36
Development
Sun Valley, ID
18
Operating
Sussex County, DE
18
Development
7
16
Wentworth Estates
Naples, FL
18
Development
Ocotillo Golf Resort
Chandler, AZ
27
Operating
Costa Palma -
Mazatlan, Mexico
18
Development
Diplomat Country Club & Spa
Hollywood, FL
18
Operating
The Retreat
Corona CA
18
Development
Moon Valley Country Club
Phoenix, AZ
18
Operating
' Entrada at Snow Canyon
St. George, UT
18
Operating
Stone Quarry Golf Club
New South Wales, Aus.
18
Development
Twin Creeks Golf Club
New South Wales, Aus.
18
Operating
A Kooinda
New South Wales, Aus.
18
Development
The Palm
Dubai, U.A.E.
36
Development
Dubai Sports City
Dubai, U.A.E
18
Development
Bearwood Lakes Golf Club
London, England
18
Operating
r ' Castiglion Del Bosco
Tuscany, Italy
27
Development
IV. Financial Stability Statement
Troon Golf is one of the most financially stable companies in the golf industry. Troon Golf, by business plan, is
a third party manager, which shields Troon Golf from market fluctuations experienced by owner/operators, who
have a substantial investment in their managed properties. Troon Golf s income is generated from management
fees. Since Troon Golf has ownership interests in less than 10% of all of the courses that it manages, its balance
sheet is virtually free from financial leverage. Troon Golf's ownership structure also provides solid financial
backing, since it is owned by entities related to Goldman Sachs and Starwood Capital, with the remainder owned
by individual shareholders. Troon Golf s profitability is based on economies of scale generated from its position
as the largest third party manager in the industry. In addition, Troon Golf's growth has been reasonable, with a
balance of delivering the corporate support our clients expect while reserving financial resources for challenging
times.
V. Golf Management Experience With Public Entities
Troon Golf currently manages two golf facilities for two different public agencies. Since 2000, Troon Golf has
operated The Old Works Golf Course in Anaconda, Montana for the City of Anaconda, Deer -Lodge County, the
owners of the golf course. The Old Works Golf Course is an 18-hole facility designed by Jack Nicklaus. It is
currently the number one daily fee golf facility in the State of Montana and has been recognized in that regard
since its opening. Old Works is a tremendous source of pride for the City of Anaconda and Deer -Lodge County.
Troon Golf has managed the golf operations at Giants Ridge Golf and Ski Resort in Biwabik, Minnesota since
2001 for the Iron Range Resources and Rehabilitation Agency, a division of the State of Minnesota. Giants
Ridge is comprised of two 18-hole golf courses designed by Jeffrey Brauer, two practice facilities, and two
clubhouses (one is currently in the planning stages). The Legend, the first course at Giants Ridge, has been
recognized as the number one daily fee facility in the state of Minnesota by several publications since it's
opening. Over the last eighteen months, Troon Golf has overseen the construction of the second golf course, The
Quarry. The Quarry opened last July with extremely positive reviews. In both cases, Troon Golf has been a
good partner with these respective public agencies and enjoys excellent working relationships with them.
VI. Project Understanding and Approach
The City of La Quinta's vision for SilverRock Ranch as a premiere hospitality and golf destination is consistent
with the operating philosophy that has been the foundation for Troon Golf; to build the only true luxury brand
development and management company in the golf industry. We hope that as you review our qualifications and
collateral materials, you will notice a distinct difference between our firm and others. The type of golf courses
operated by Troon Golf is restricted by stringent and definite standards. As a result, we are able to market an
identifiable brand within the golf industry that is recognized by the quality of facilities, the superior agronomic
8 17
conditions, and the extraordinary service provided at those facilities. We are confident that Troon Golf would be
the best selection as the manager of golf operations and maintenance at SilverRock Ranch based on our
understanding of the La Quinta Redevelopment Agency's project objectives and commitment to delivering a
quality product to its guests.
If selected as the manager for SilverRock Ranch, we would immediately schedule an internal transition meeting
to engage the various departments within Troon Golf to brief them on the project. At that time, specific
individuals would be assigned to the project team, including development, marketing, operations, human
resources, accounting and technology. The depth of the. Troon Golf management team will allow for immediate
engagement by all areas and a seamless transition through all phases of the construction, grow -in, and pre -
opening of the facility. A Regional Vice President of Operations would be assigned as the team leader and
contact person for the City.
r ° The Regional Vice President would begin to prepare a business plan to present to the City, taking into
ti consideration the City's vision for La Quinta city residents, outside play, and the desire to attract a PGA tour
event. The business plan would include a market analysis, operations and maintenance programs, detailed
marketing plan, and operating and capital budgets. The team would also begin working closely with other
contractors on the project to ensure that the master plan theme and history of the area is incorporated into the
i operations of the golf course.
VII. Scope of Services Provided By Troon Golf
A. Development and Construction Oversight
Troon Golf has been involved in the development of more than 40 upscale daily fee, resort and private golf
facilities from the planning stages through the opening of those facilities. As a result, our in-house development
team of land planners, architects, engineers, interior designers and project managers have a wealth of experience
in the development, design and construction oversight of golf courses, golf course facilities and clubhouses. The
goal of the development team is to utilize their expertise and Troon Golf s ability to deliver cost savings to build
the highest -quality golf course, clubhouse and facilities within the owner's budgetary parameters, at the same
time maintaining functionality and efficiency of design. Troon Golf s experience helps to prevent costly and
unnecessary mistakes. We also understand the objectives of cost control and value engineering and can deliver
a significant amount of our experience to ensure that these objectives are achieved.
If retained for the project, Troon Golf would immediately become engaged in the development process by
offering the all of the services requested by the La Quinta Redevelopment Agency's Request for Proposal and
the following services.
1. Development
• Visit project site and review project master plans, and provide Client with an evaluation of
each.
• Work with golf course architect to evaluate golf course design with respect to playability,
safety, construction costs, schedule, grass variety selections, and relationship to clubhouse,
maintenance building, and other portions of the development. Assist the golf course architect
and Client in determining the program and location of practice facilities.
• Assist in the coordination and review of the activities of the various design professionals
through the plan review process and assist the Client in its efforts in obtaining the required
approvals and permits. Coordinate design professionals activities with the Client's overall
project construction manager.
• Work with the irrigation designer to develop a design that maximizes irrigation efficiency
within the irrigation budget.
9 18
-a
• Assist landscape architect and golf course architect in the development of landscape plans for
the golf course. Review plant selections and locations to ensure compatibility with the golf
course turfed areas.
• Provide input to Client on permitting requirements and/or studies necessary to obtain golf
course water allocations. Work with Client's consultants to complete a study of available water
a versus projected golf course water usage to help determine if additional water sources will be
needed.
• Review water quality testing reports and assist Client's consultants in determining if water
treatment is needed. Make recommendations on type of treatment required to ensure that
water quality is compatible with the requirements for quality turf growth.
• In conjunction with the Client's overall construction manager, prepare construction and
operating budget estimates for all aspects of golf course development including golf course
grow -in and recommended maintenance equipment purchase. Show financial implications of
purchase versus lease options on golf course maintenance equipment.
• Work with building architects and design professionals to determine facility programming that
ensures maximum flexibility and efficiency in building design. Coordinate reviews of site and
landscaping plans to ensure compatibility with golf course operations.
• Coordinate kitchen design with clubhouse architect and kitchen consultants to ensure that
kitchen is sized and laid out appropriately.
• Review engineering and architectural design plans through the design development phase to
ensure conformance to Client's design intent.
• Assist Client in obtaining and evaluating construction estimates and schedules for all structures
including site work, landscaping and FF&E.
• Provide input to the various design professionals during the development of their detailed
design plans and specifications for bidding. Review all plans and supply Client with value
s engineering ideas for all aspects of the project. Review golf course and clubhouse architect's
specifications and make recommendations for modifications as needed.
• Assist the Client with the preparation of bid documents and contracts. If the Client chooses to
negotiate contracts, assist Client in the contract negotiations and provide an analysis of the
contractor's proposals.
• Attend pre -bid conferences. Answer questions and provide clarifications on items raised
throughout the bidding process.
• Analyze all bids, review for consistency and accuracy, and prepare a bid analysis for the
Client. Make recommendations to the Client on which contractor's bid should be accepted.
2. Construction
• In conjunction with the overall project construction manager, the golf course architect, the
clubhouse architect, and the various golf course and clubhouse contractors, assist in the
preparation of detailed construction schedules on all project elements. Coordinate golf course
schedules with overall development schedules to resolve conflicts in scheduling.
10
19
• Coordinate with the project construction manager on the installation of roadway infrastructure
and utilities to service the golf course.
• Attend field walks with golf course architect to determine limits of clearing, adjustments to
routing, and review of on -going construction. Assist golf course architect in creating a golf
course that matches the Client's needs and one that can be maintained within the operating
budget parameters.
• Provide periodic site visits, attendance at construction meetings, and inspection of contractors'
work to ensure compliance with plans and specifications. Review construction methods and
procedures to ensure quality control during all aspects of golf course construction.
is
• Review and assist in field layouts of irrigation systems. Review hole -by -hole irrigation head
counts to keep costs in line with budgets. Work with golf course architect to adjust grass lines
to maximize irrigation efficiency.
• Establish grassing and grow -in schedules for the golf course. Assist in coordinating the
placement of the golf course superintendent and integrating them into the construction process.
i (Typically the golf course superintendent is in place no later than the start of the irrigation
installation).
s• Review all materials tests provided by the contractors for proposed greensmix, bunker sand,
gravel, and other materials, and provide recommendations on whether the proposed material is
r suitable for use on the project.
' • Assist golf course superintendent and golf course architect in establishment of a contractor's
punch list prior to final payment to contractor. Coordinate with contractor and superintendent
on establishment of a schedule to complete punch list items.
• Assist in final acceptance of all golf holes and in the turn over of the golf holes from the
contractor to the Client for grow -in and maintenance.
• Assist project construction manager and clubhouse architect in reviewing the progress of all
building construction, construction invoices, change orders and RFI's to ensure adherence to
construction schedules and budgets. Provide value -engineering recommendations during
construction to maintain project within approved budget.
• Attend construction meetings as requested by the Client to evaluate construction progress,
adherence by the contractor to approved plans and specifications; and quality of construction.
• Assist in the acquisition of all golf course purchases and recommend the timing of said
purchases. Utilize Troon's national account status to negotiate lower prices on golf course
irrigation equipment, pump stations, and other construction items as applicable.
3. Pre -Opening
• Utilize Troon's national account status to negotiate lower prices for golf course maintenance
equipment, golf carts, operating systems equipment and software, and other equipment and
supplies as applicable.
• Work with the interior design team retained by Client to review, evaluate, and make
recommendations regarding the selection of FF&E and assist with installation.
11 20
• Provide Client with options on operating systems and integrate operating systems with systems
from other portions of the development. Work with the appropriate design professionals on the
system designs and assist with the installation of the systems.
• Provide marketing assistance, including assisting Client in selecting a firm for logo
development and advising such firm, aiding in the creation of public announcements and'
directing pre -opening marketing activities, including incorporation into Troon's national
advertising efforts.
• Coordinate and assist with grand opening events and promotion.
• Coordinate the clubhouse retail operation including set-up of golf shop and ordering of golf
shop inventory.
• Establish detailed maintenance and clubhouse operating budgets, operational schedules and
safety programs. Assemble and coordinate clubhouse and maintenance staffs.
B. Professional Management In All Phases of Operation By Industry Leading Experts
1. Golf Operations
In order to create the most value for the owners of Troon Golf operated facilities, Troon Golf s goal is to deliver
unparalleled levels of customer service and superior golf course conditioning. Troon Golf s management
philosophy is to deliver guests to the facility and provide them with a world -class golf experience. In doing so,
Troon Golf operates the facility efficiently and in a manner that generates maximum profitability for the
facility's owner. The success of each facility's golf operations is dependent upon the hiring and training of
quality employees, the implementation of Troon Golf s proprietary Operating Standards, and the depth of the
corporate organization that support our employees at each facility.
A key factor in the success of Troon Golf and the facilities it operates is the quality of its associates at the facility
level. Troon Golf has been able to attract the best career golf employees. In an industry notorious for high
4 > employee turnover rates, Troon Golf has retained its employees because of the quality of the facilities in the
Troon Golf portfolio and the possibility for advancement as Troon Golf grows. Our extensive benefit programs,
g regular training seminars, and Troon Golf s industry leading operating standards have also contributed to an
extremely low employee attrition rate. The stability of our personnel has made it possible to deliver consistent
' guest service without interruption.
Troon Golf's General Managers, Food and Beverage Managers, and Golf Professionals are the most sought after
. facility operators in the golf industry based on their experience of operating under Troon Golfs proprietary
operational standards at some of the world's most renown golf facilities. Troon Golf would recommend
candidates for these positions to the La Quinta Redevelopment Agency for consideration.
Troon Golf s Operating Standards were assembled and implemented early in the firm's history, after a
comprehensive facility level analysis of the criteria for superlative guest service, outstanding food and beverage
preparation and presentation, and world class agronomy from our own facilities and other industry leading firms
in the hospitality and service industry, including Four Seasons, Nieman Marcus and Nordstrom's. This well -
integrated proprietary approach to golf facility management in the areas of golf operations, agronomy, and food
and beverage provide the foundation for extraordinary facility management, efficiency and financial results. The
implementation of our Operating Standards ensures consistency of the service levels, food quality, and
agronomic conditioning at the each Troon Golf managed facility. These operating standards would be
implemented at the SilverRock Ranch.
Troon Golf s employee training program is one of the most sophisticated in the golf industry. Facility Managers
that are selected from outside the Troon Golf system are trained in Troon Golf s corporate office in the
"management -training incubator." If the Facility Managers have been promoted or have been transferred from a
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21
Troon Golf property, training is generally not required since the candidate is familiar with the Troon Golf
Operating Standards and understands what is expected of them. Golf Professionals and Food and Beverage
Managers customarily are also promoted from within the Troon Golf s system. However, if a candidate from
outside the Troon Golf system is selected, they are sent either to Troon Golf s corporate office or an existing
Troon Golf facility for training.
Prior to the opening of the SilverRock Ranch, Troon Golf s Employee Training Team will train all of the
facility's employees. Troon Golf s Employee Training Team includes representatives from the Human
Resources, Operations, and Accounting Departments. This training focuses on Troon Golfs guest service
requirements, employee empowerment, and other employee training. Additional proprietary information
A regarding Troon Golf s employee training practices can be provided at a presentation before the representatives
i - of the La Quinta Redevelopment Agency.
If retained, Troon Golf would perform the following operational and management tasks at the SilverRock Ranch:
• Hire, train and supervise daily operations including facility staffing, operation and promotion of golf
course and golf shop, facility food & beverage including, if applicable, banquet operations, course
maintenance, and periodic activities such as tournament or other event coordination;
• Develop and coordinate a business plan for each calendar year meeting the agreed upon objectives of
the Client;
• Provide Centralized Services including Facility accounting and payroll, financial reporting, and human
resources administration;
• Provide detailed monthly operating budgets to Client for all aspects of Facility operation
• Utilize its national account status to obtain favorable pricing on golf shop merchandise, apparel,
operating equipment and supplies and food and beverage supplies;
• Coordinate with Client concerning ongoing capital expenditures, including the replacement of
equipment and the expenditures of the Capital Reserve;
• Prepare monthly operating reports comparing actual results to budget and analyzing financial
performance monthly and year-to-date for each period;
• If applicable, assist in the coordination of a membership plan at the facility. Services would include
sale of memberships, as well as ongoing operation of membership programs;
• Assist in the establishment of a golf school at the facility, if possible, with a nationally recognized golf
school;
• If applicable, assist with the operation of additional recreational amenities at the Facility.
We understand that one of the goals of this project is to have SilverRock Ranch host the Bob Hope Chrysler
Classic and possibly, a second significant tour event. Troon Golf has unparalleled experience both at the
corporate and field levels to support this endeavor and ensure that any event held at SilverRock Ranch will be
well received by the players and fans. Troon Golf has held and managed events on every American tour and
several other major tours at courses under its management. Our General Managers, Superintendents and their
golf operations staff understand what the American professional golf tours demand in golf course agronomic
conditions, tournament operations, event coordination, and event marketing. Following is a list of the events that
are hosted at our clients' courses under our management. In addition, scores of regional, state and local events
are held at Troon Golf managed courses each year.
13 22
E=
Gila River Classic
Chrysler Championship
Liberty Mutual Legends
Of Golf
Silver Dollar City Pro -Am
Nationwide Tour
Chattanooga Classic
Valero Texas Open
T_ C_ Loc-
Nationwide Whirlwind Golf Club Chandler, AZ
PGA The Westin Innisbrook Palm Harbor, FL
Resort
The Westin Savannah
Legends Harbor Golf Resort & Spa Savannah, GA
Nationwide Branson Creek Golf Club Branson, MO
Nationwide Black Creek Golf Club Chattanooga, TN
PGA The Westin La Canters San Antonio, TX
Resort
MasterCard Masters
Australian
European
Dunlop Phoenix Tournament
PGA
European
British Open (rotation)
PGA
European
Senior British Open
Senior
European
Weetabix Ladies British Open
PGA
European
Michael Jordan Invitational
Celebrity
Huntingdale Golf Club Victoria, Australia
Phoenix Country Club Miyazaki, Japan
The Westin Turnberry
Resort
The Westin Turnberry
Resort
The Westin Turnberry
Resort
Ocean Club
Ayrshire, Scotland
Ayrshire, Scotland
Ayrshire, Scotland
Paradise Island, Bahamas
These events have previously been held at Troon Golf managed go f facilities.
Hyundai Team Matches PGA Monarch Beach Golf Links Dana Point, CA
Chrysler Championship PGA The Westin Innisbrook Resort Palm Harbor, FL
Office Depot Father Son Senior Ocean Club Paradise Island Bahamas
2. Agronomic Expertise
Troon Golf s mission is to provide extraordinary guest service at golf facilities with superior playing surfaces.
The backbone of Troon Golf s success is the superior agronomic condition of its facilities. This commitment to
agronomic superiority is a focus of Troon Golf s proprietary Agronomy Standards.
Our Agronomy Standards are the most exacting and detailed standards in the golf management industry. Golf
course maintenance and agronomic programs tailored to the facility are developed and assembled prior to
14
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T
opening. Detailed schedules and programs for the golf course are established utilizing Troon Golf s proprietary
agronomic programs. These programs are based on agronomic expertise involving complex scientific principles
and a deep respect and understanding of the natural environment. The flow of information between the Troon
Golf corporate office and the network of facility superintendents helps every facility maintain the best possible
playing conditions.
Jeff Spangler, Troon Golf s Senior Vice President of Science and Agronomy, is one of the most respected
agronomists in the golf industry. Mr. Spangler's background includes an Advanced Agronomy degree from Ohio
State University and more than 20 years of facility experience at some of the finest golf facilities in the country
including, Pebble Beach and Muirfield Village. SilverRock Ranch will realize the benefits of Troon Golf's
proprietary Agronomy Standards, the expertise and experience of Jeff Spangler, and a Troon Golf Regional
Agronomist, along with a network of the industry's most respected team of Superintendents to ensure that the
facility's agronomic conditions are optimized and the long-term health of the surfaces are closely monitored.
Troon Golf s precise Agronomy Standards, world -class corporate agronomic oversight, and an information
network of industry -leading Superintendents has proved to be a successful combination for Troon Golf s
facilities, guests and clients. Recently, Troon North Golf Club's Pinnacle Course was named "The Best
Conditioned Golf Course in America" by Golf Digest magazine. This coveted industry award is a confirmation
of Troon Golf s philosophy regarding the priority of agronomic conditions at its facilities. Since our firm was
built on our reputation for outstanding agronomic conditioning of our desert courses, SilverRock Ranch can be
assured of receiving the same exacting attention to detail and focus that Troon Golf clients have come to expect.
3. Food and Beverage Expertise
Troon Golf s philosophy on food and beverage and related service at its golf properties is that the food and
d beverage and related service should be commensurate with the extraordinary golf experience at each facility.
Troon Golf s proprietary Food and Beverage Standards are based on the food and beverage standards of the most
f respected hote1jers in the world. These standards ensure that Troon Golf s high level of food and beverage
quality remains constant at each facility over time and constant across Troon Golf s family of facilities.
Paul Hadreas, Troon Golf s Food and Beverage Director, is responsible for the implementation and compliance
of Troon Golf s proprietary Food and Beverage Standards at Troon Golf s facilities. Paul Hadreas has over 20
years of experience in the industry and was formerly the Food and Beverage Director at Congressional Country
Club in Bethesda, Maryland and has managed the food and beverage operations at the Tournament Players Club
at Avenal and the Inn at Spanish Bay.
Troon Golf operates a wide variety of food and beverage operations at its various facilities. From the five-star
dining experiences at Troon North Golf Club and The Club at Savannah Harbor to the casual atmosphere of the
snack shop operations at Branson Creek Golf Club, Troon Golf s proprietary Food and Beverage Standards,
management expertise, and well -trained associates ensure that each facility's guests enjoy their dining
experience as much as their golf experience.
4. Marketing SilverRock Ranch
Troon Golf markets the golf facilities that it manages on a national, regional and local basis. Marketing efforts
are focused on building public awareness of not only each individual facility, but also the Troon Golf brand. Due
to the number of Troon Golf facilities, maximum advertising exposure is realized for the most competitive rates
in most markets. As a result of extensive marketing coverage, Troon Golf managed facilities are the most visible
and recognized facilities. Troon Golf s facilities will have more than 340 million impressions by the end of this
year. That amount of exposure will only benefit SilverRock Ranch as its notoriety quickly advances. In
conjunction with the expertise and experience of McMurray, SilverRock Ranch will benefit from a powerful
marketing team.
By building brand awareness and consistently delivering positive experiences, Troon Golf assures its customers
that they will "Experience Troon Golf' at any Troon Golf operated facility. Our strong relationships with upscale
golfers, who have come to seek out the "Troon Golf Experience," drive more rounds at higher rates. In addition,
15 24
innovative products such as the Troon Two-Somd Card, Troon Rewards, and Club Troon have been developed to
aid facilities to capture rounds that may otherwise have gone unused. SilverRock Ranch will have access to
Troon Golfs frequent guest database of more than 2.5 million individual and more than 32,000 groups.
If retained, Troon Golf will provide the following marketing support to the SilverRock Ranch:
• Assist McMurray in the creation of local, regional and national marketing plan to facilitate maximized
use at the Facility;
• Coordinate Facility Public Relations efforts including event assistance and press release distribution;
• Integrate marketing plan and Internet strategy;
• Include Facility in national and regional promotions;
• Assist in the development of products and yield -management tools such as custom golf packages and
local -use card programs;
• Provide database and direct mail opportunities including specific promotions and general Facility
marketing;
• Add Facility to 1.888.TROON U.S. router system to drive telephone reservations and traffic to the
Facility;
• Use best efforts to utilize its national account status to obtain favorable pricing on advertising
opportunities;
• Coordinate Facility photography;
• Focus on relationships with travel providers to enhance Facility attractiveness to third -party golf travel
vendors; and
• Create a national group sales program utilizing growing Troon Golf database of mid -size to large
groups.
5. Technology Services Provided To The SilverRock Ranch
Troon Golf s Information Technology staff has been involved in the evaluation, design, and installation of
complete information technology systems for more than 40 golf facilities. Troon Golf's Information Technology
staff is available to evaluate your facility's technology needs pnd make recommendations for optimum system
efficiency. The Information Technology staff is familiar with both Fore! Point of Sale and Peachtree accounting
software. Troon Golf s national account purchasing arrangements with hardware and software suppliers
enhances the benefit of operating these systems.
If retained, Troon Golf s Information Technology staff will provide the following services:
• Position the Facility on the cutting edge of modern technology in the golf industry by offering a fully -
integrated reservations, property management, and point -of -sale solutions;
• Administer the Facility's tee times electronically;
• Facilitate inclusion in the Troon Golf web site (www.troongolf.com) and coordinate a Facility web
strategy including the maintenance and/or establishment of the Facility's web page and Internet
applications; and
16
25
Manage the Facility's supply chain and inventory with software applications or through the Internet.
6. Comprehensive Professional Human Resources Services
' Troon Golf provides comprehensive human resources services for all of its employees without the use of a third
party consultant or employee leasing company that commonly add costs to the facility and ultimately, the owner.
The employees at SilverRock Ranch would be employees of Troon Golf. Troon Golf employs more than 7,000
associates worldwide. Troon Golf s Human Resources department provides all of the services of a Fortune 500
company's human resources department. The department ensures that all employees are recruited, hired, trained,
administered and in some unfortunate situations, terminated with most professional processes in the business,
with a continuing focus on the importance of our people and their direct relationship to the success of each
facility. All of the Troon Golf employees are trained on an annual basis in. such topics as Troon Golf service
standards, first aid, CPR, sexual discrimination, and harassment. At SilverRock Ranch, our staff would train in
English and Spanish, and our corporate staff has Spanish-speaking representatives as well. Our on-line Human
Resources service allows employees to make benefit changes at their convenience. In addition, we have a 24-
hour employee hotline, and our Human Resources department replies to all of their incoming calls within 24
hours.
7. Accounting Services Provided to SilverRock Ranch
Troon Golf will provide comprehensive accounting oversight services from the corporate office without the use
of third parties or consultants. Our Regional Controller system continues to be a highly successful and cost
effective method to provide C.P.A. level oversight to each facility. Weekly, monthly, quarterly, and annual
reports are provided to the owners to ensure that operational decisions are made on current information and
controls reflect accurate data. Troon Golf s Accounting Operational procedures are modeled after that of most of
the large hotel operators in the United States. The Accounting staff currently works with Peachtree accounting
software at other Troon managed facilities.
8. Procurement and Risk Management for SilverRock Ranch
Troon Golf will provide the purchasing power of more than 100 golf courses to SilverRock Ranch. Through
Troon Golfs national purchasing agreements, Troon Golf will provide an unparalleled opportunity to leverage
all of Troon Golf s purchasing relationships. Troon Golf s national purchasing agreements include multiple
vendors for golf course maintenance equipment, golf carts, golf shop hard and soft goods, food and beverage
supplies, and golf course maintenance supplies. Purchasing these items at lower cost and on superior terms will
ultimately provide the best opportunity to reach its economic potential.
SilverRock Ranch will receive the economic and service benefit of Troon Golf s in-house Insurance Risk
Manager, who will ensure that all risk management policies are implemented at SilverRock Ranch in order to
minimize exposure to the risks of operating a golf facility. The Risk Manager will also seek out the most
appropriate and competitive insurance policies and coverages for SilverRock Ranch. This service can represent a
significant savings to SilverRock Ranch without any additional cost to the facility or the City of La Quinta.
17
26
VIII. Conclusion
Troon Golf clearly understands the La Quinta Redevelopment Agency's objectives and goals. If retained, we will
undertake our role in this project with the significance and care that it demands and deserves. We are prepared
and staffed to immediately deliver all of the services requested by the La Quinta Redevelopment Agency's
Request for Proposal Scope of Services and provide additional services not included, but customarily provided,
by Troon Golf to its clients.
Our associates and our company have substantial experience in developing and operating golf courses for public
agencies and operating some of the most respected resort golf facilities in the country. The depth of our
corporate infrastructure to support our field level employees is unparalleled in expertise and experience. Troon
Golf has significant experience in attracting and conducting high quality professional events to its owners'
r - facilities. Troon Golf s marketing expertise and brand awareness will assist SilverRock Ranch in building a
destination name and identity.
Troon Golf would make SilverRock Ranch a golf destination that the citizens of La Quinta would be proud to
have in their city.
Troon Golf, L.L.C.
15044 N. Scottsdale Road
Suite 300
Scottsdale, Arizona 85254
^tl.,
Executed thisof Jioyftber, 2003
M1 ZA2 WFLlT +
r
18 27
Ms. Linda Roketa
General Manager
Giants Ridge Resort
P.O. Box 190
Biwabik, Minnesota 55708
Phone: 218-865-4143
I _ i
TROON GOLF
Exhibit "A"
Troon Golf References
Giants Ridge Golf and Ski Resort
(Public Agency Reference)
Mr. Rich Rivers
Old Works Golf Club
Rivers & Rivers
(Public Agency Reference)
Old Works Golf Course Auth. Bd. Member
110 West 3rd Street
Anaconda, Montana
(406) 463-3811
Mr. Mark Beaudoin
Legend Trail Golf Club
Ziff Brothers Investments
Citicorp Center
153 East 53`d Street, 43`d Floor
New York, New York 10022
Phone: 212-292-6511
Mr. Mick Inoue
The Ridge at Castle Pines North
Senior Vice President
Suncrown Development
8777 E. Via De Ventura, Suite 250
Scottsdale, Arizona 85258
Phone: 480-607-3900
Mr. Steve Shalit
Westin La Paloma
Owner's Representative
Westin La Paloma
3800 East Sunrise Drive
Tucson, Arizona 85718-3302
Phone: 520-742-6000
Mr. Greg Mowatt
Kierland Golf Club
Senior Vice President,
Chief Financial Officer
Woodbine Development Corporation
1445 Ross Avenue, Suite 5000
Dallas, Texas 75202-2785
Phone: 214-855-6000
Mr. Sam Mitts
Vice President
USAA Real Estate Company
9830 Colonnade Blvd., Suite 600
San Antonio, TX 78230-2239
Phone: 210-498-8184
Mr. Scott Kusy
President
Big Moon Development, L.L.C.
8425 La Senda Avenue
Scottsdale, Arizona 85255
Phone: 480-585-6348
Mr. Richard Vann
Executive Vice President
Sunroad Enterprises
1455 Frazee Road, Suite 1000
San Diego, California 92108
Phone: 619-692-3220
Mr. Steve Couig
Chief Operating Officer
Capital Pacific Holdings
4100 MacArthur Blvd., Suite 200
Newport Beach, CA 92660
Phone:949-622-8400
Mr. Gary McClung
Midway Trucking Centers
4404 NE Courtney Drive
Lee's Summit, MO 64064
Phone: 800-598-2285
14300 North Northsight Blvd., Suite 228
Scottsdale, Arizona 85260
Phone: 816-455-3000
Mr. William Kubly
CEO
Landscapes Unlimited, LLC
1201 Aries Drive
Lincoln, NE 68512-9338
Phone: 402423-6653
Mr. Peter Bridges
Vice President
Newland Communities
4308 Live Oak Lane
Rocklin, California 95765
Phone: 916435-0413
The Westin La Canters Resort
Talking Stick Golf Club
Maderas Golf Club
St. Regis Monarch Beach Golf Links
Quintero Golf & Country Club, Haig Point
The Sagamore Club
Whitney Oaks Golf Club
D'Andrea Golf Club
Teravista Golf Club
29
Ms. Karin T. Krogius
Robinson Ranch Golf Club
Executive Vice President
Pacific Bay Homes, LLC
4041 MacArthur Blvd., Suite 500
Newport Beach, CA 92660
Phone: 949-440-7202
Mr. John Scovell
Kierland Golf Club
Chairman of the Board
Woodbine Development
1445 Ross Avenue, Suite 5000
Dallas, TX 75202
Phone: 214-855-6000
Mr. Ben Redman
Anthem Country Club - Phoenix
Vice President/General Manager
Anthem by Del Webb
3701 West Anthem Way
Anthem, AZ 85086
Phone: 623-742-6024
Mr. Chris Haines
Anthem Country Club — Las Vegas
President
Nevada Operations
Del Webb Corporation
11500 South Eastern Avenue
Henderson, NV 89052
Phone: (702) 9144901
Mr. Todd Tupper
Estrella Mountain Ranch Golf Club
SunChase Estrella
3010 East Camelback Road
Suite 100
Phoenix, Arizona 85016
Phone: 602468-0800
Mr. Barry L. Talley
Vista Ridge Golf Club
Vista Ridge Development Corporation
1333 West 120'h Avenue
Suite 100
Westminster, Colorado 80234
Phone: 303-795-2800
Mr. Robert Kolb
Rose Creek Golf Club
President
Georgia Tech Golf Club
The Melrose Company
Traditions at Texas A&M
200 Merchant Street
Hilton Head Island, South Carolina 29926
Phone: 843-785-6688
Mr. Rick Hearden
Horseshoe Bay Golf Club
President
Horseshoe Bay Golf Club, Inc.
5335 Horseshoe Bay Road
Egg Harbor, W154209
Phone: 920-868-9141
30
:TROONGOLr
ATTACHMENT 2
Via Morning Priority Federal Express
November 25, 2003
Mr, Mark Weiss
Assistant Executive Director/ Project Manager
La Quinta Redevelopment Agency
78-495 Calle Tampico P.O. 1504
La Quinta, California 93353
Re: Troon Golf Cost Proposal - SilverRock Ranch
Dear Mr. Weiss:
Troon Golf, L.L.C. ("Troon") is pleased to send you this Cost Proposal, which sets forth the fee structure
for Troon to provide Development/Construction/Pre-Opening Services for, and to enter into a management
agreement to manage on behalf of La Quinta Redevelopment Agency ("Owner"), that certain golf facility,
located in La Quinta, California and known as SilverRock Ranch.
1. Development/Construction/Pre-Opening Services. Troon *Golf shall provide the development,
construction and pre -opening services described in the Work Proposal, in connection with the development
of the golf facility at SilverRock Ranch in exchange for a fee equal to $7,000 per month, to be pro -rated for
any partial month. The development, construction and pre -opening services are anticipated to begin as
soon as reasonably possible, and continue until the opening day of the golf facility at SilverRock Ranch.
2. Management Agreement Base Fee. Troon Golf shall provide the management services described in
the Work Proposal, in connection with the management of the golf facility at SilverRock Ranch in
exchange for a Base Management Fee of $6,500 per month, to be pro -rated for any partial month. The
Base Management Fee shall begin on the opening day of the golf facility at SilverRock Ranch and continue
for a term of five (5) full years. The Base Management Fee shall increase annually by CPI.
3. Management Incentive Fee. Troon Golf shall receive an Incentive Management Fee equal to two
percent (2%) of gross revenues generated from the golf facility paid monthly.
Subject to Owner's approval, all reasonable out-of-pocket expenses incurred by Troon in providing the
Development/Construction/Pre-Opening and Management Services, such as travel (at coach rates), mileage
and lodging expenses, shall be paid by Owner within thirty (30) business days of Troon's presentation to
Owner of an invoice for such expenses.
Thank you for your time and consideration.
Very truly yours,
Y
Andrew J. Jerso
Vice President
Business Development
Management - Development - Marketing
15044 North Scottsclale Roacl, Suite 300 - Scottsdale, Arizona 85254
Tel 480.606.10oo - Fax 480.606.1oio 77