Proposal - Walker ConsultantsA,'r
Contents
01 Cover Letter
1
02 Firm Background, Qualifications, and Experience 2
03 References of California Government Agencies 9
04 Fee Schedule
10
05 List of Complementary Services Offered N/A
06 Staffing and Project Organization 11
07 Subcontracting Services N/A
08 Disclosures 12
09 Explanation of Methodology 13
10 Attachments 2-4 23
11 Appendix (Resumes) A-1
-0 WALKER reCONSULTANTS
September 12, 2025
Cheri Flores
Interim Design and Development Director
City of La Quinta
78495 Calle Tampico
La Quinta, CA 92253
Re: Proposal for 2025 Village Parking Study
Dear Ms. Flores:
707 Wilshire Boulevard, Suite 3650
Los Angeles, CA 90017
213.488.4911
wa I ke rco n s u Ita nts. co m
Walker Consultants is pleased to submit our proposal for the 2025 Village Parking Study. We understand the City
of La Quinta seeks a consultant to address the need for accessible and well -managed parking for the vibrant and
rapidly growing Village Commercial District. Our team is prepared to collaborate with the City of La Quinta to
deliver a strategy that addresses current demand and lays the groundwork for long-term community success.
Our experience demonstrates how thoughtful analysis can be transformed into practical, forward -looking
solutions. We bring:
• Proven expertise from completing over 1500 parking studies in cities with similar character, producing
strategies that were both financially viable and informed by stakeholder engagement.
• A tailored data -driven approach that supports the City's policy priorities, enabling us to provide and
implement the best parking solutions for La Quinta and the Village community.
• A dedicated project team, led by Steffen Turoff, who has managed complex urban parking studies across
California and will be personally responsible for guiding this effort from start to finish.
This proposal reflects our commitment to advancing mobility, supporting economic vitality, and protecting the
unique qualities that define the Village. Our staff is positioned to deliver the technical depth, responsiveness, and
insight needed to help the City achieve its objectives.
Acknowledgements:
• All information and pricing provided in the proposal is valid for at least ninety (90) days. The individual who
will perform the work for the city is free of any conflict of interest.
• Walker does not intend to use subcontractors to complete the scope of work.
Thank you for considering our proposal. We hope to have the opportunity to discuss further how we may best
serve the City of La Quinta.
Sincerely,
WALKER CONSULTANTS
Steffen Turoff, AICP, Principal (Primary Contact)
707 Wilshire Blvd, Suite 3650
Los Angeles, CA 90017
213.335.5839
sturoff@walkerconsultants.com
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2a. Names and Qualifications of Project Team Members and Assignments for the Project.
Below is an introduction to our experienced project team, including their roles on the project. Full resumes have
been provided in an appendix, following page 25.
Steffen Turoff, AICP I Role: Principal-in-Charge/Project Manager
With 38 years of experience, including 20 at Walker, Steffen has led parking analyses that
address citywide goals in transportation, economic development, housing, and quality of
life. His expertise spans pricing, permits, enforcement, codes, and TDM. He will serve as
Principal -in -Charge and Project Manager, leading the engagement, coordinating with City
staff, and ensuring on -time, on -budget delivery that reflects City and stakeholder goals.
i , Eric Haggett, LEED AP I Role: Parking System Financial Advisor
* Eric brings 18 years in parking system finance, planning, and operations. He has
developed long-term financial models, completed planning studies, and advised
on shared -use, fee structures, and permit programs. He will provide financial and
operational analysis and advise on pricing as a management tool.
Tania Schleck I Role: Parking Planning Consutant
_ With 15 years of experience, Tania specializes in parking and transportation policy and
_ planning at a variety of scales. She has conducted supply and demand studies, shared
parking analyses, TDM planning, and code reviews. She will lead supply/demand analysis,
review parking standards, and support the development of policies and strategies.
Daniel Garcia I Role: Parking and Mobility Consultant
Daniel has 11 years of experience analyzing parking and mobility for public, private, and
institutional clients, including supply and demand studies, shared parking, management
strategies, and GIS analysis. He will conduct data collection, occupancy analysis,
mapping, and visualizations to support existing conditions and strategy development.
Jonathan Wicks, CAPP, CPP I Role: Operations and Technology Consultant
Jonathan has over 10 years of experience in parking operations and technology,
including consulting for California cities. His expertise includes system upgrades, policy
development, mobile applications, and EV infrastructure. He will assess operations and
technology tools to recommend strategies that enhance efficiency and user experience.
Ben Weber, AICP I Role: Curb Management Consultant
Ben brings over 12 years of experience in planning, policy, and placemaking, working
with cities, universities, private developers, and tribal communities. He is skilled in
community engagement, curbside policy, and design concept planning. He will lead
curbside use analysis, loading and micro -mobility needs, and public engagement.
Emmanuel Trigueros I TDM Planning Consultant
Manny has 4 years of experience managing TDM programs that shift travel behavior
and expand mode choice. At Walker, he has contributed to parking demand and pricing
studies, parking requirement reviews, and mode split analyses. He will design TDM
strategies, evaluate mode share opportunities, and recommend approaches to reduce
single -occupancy trips and promote sustainable travel.
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2b. Descriptions of three (3) similar projects within the last five (5) years, with client references.
City of Redlands Downtown Parking Study
Redlands, CA (2023-2024)
Reference: Brian Desatnik, Redevelopment Project Manager, 909.399.5342, bdesatnik@ci.claremont.ca.us
Walker completed a comprehensive Downtown Parking and Mobility Study to reimagine how travel, access, and
parking could support more than 1,000 new residential units, a new parking garage for the train station, and
growing demands from businesses, residents, and visitors. A goal of the City was to balance traditional vehicle
access with enhanced walking, biking, transit, and curbside uses. The study examined real estate, infrastructure,
policy, design, management, and financial considerations to deliver a comprehensive approach that promoted a
vibrant, accessible, and sustainable downtown.
Key Features
• Walker reviewed existing parking
supply, occupancy, and turnover
across downtown.
• We identified best practices and
adapted to align with Redlands'
planning goals.
• Our study balanced vehical access
with walking, biking, transit, and
curbside needs.
• We gathered community input
through surveys, outreach, and
public meetings.
• We presented dindings and
recommendations with clear
visuals and maps.
Solutions Provided
• Our team completed full
inventory and analysis of parking
and curbside uses.
• We captured feedback from
residents and businesses through
surveys and outreach meetings.
• We developed a vision, goals,
and policy framework and
recomended strategies for
parking management, curb use,
and pricing.
• We created an implementation
plan with phased actions and
performance metrics.
• We summarized findings and
next steps in our final report and
presentations.
Benefits
• Parking assets were used more
efficiently and effectively.
• Access was improved for
residents, businesses, and
visitors.
• Downtown businesses gained
stronger support for growth and
activity.
• Travel options expanded with
better walking, biking, and transit
connections.
• City mobility and climate goals
were advanced through a "park
once" approach.
• A data -driven, long-term
framework was established for
future decision -making.
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Parking Planning, M
Multiple Commercial
11
anagement, and Pricing Studies for
Districts
City of Newport Beach, California (2010, 2018, 2021, 2024)
Reference: Benjamin Zdeba, Principal Planner, 949.644.3253, bzdeba@newportbeachca.gov
Liz Westmoreland, Senior Planner, 949.644.3234, Lestmoreland@newportbeach.gov
The City of Newport Beach engaged Walker to update its parking ordinance, with a focus on minimum parking
requirements in five of its commercial districts, most of which are historic.
Key Features
• The engagement was in response
to concerns that the city's parking
requirements were onerous,
and impeding businesses from
opening and expanding and
properties from changing uses.
• The Coastal Commission indicated
flexibility in parking regulations
and adequacy in commercial
districts, as well as access to the
districts enhanced through non -
driving measures.
• Steffen led the public outreach
efforts for this engagement,
including meetings with business
groups, community groups,
commissioners, and City staff.
Solutions Provided
• Walker conducted analyses of
parking in each district, as well as
targeted analyses of TNC, bicycle,
e-bike, and golf cart usage.
• We also explored updating the
city's valet ordinance in order to
increase parking capacity in the
districts.
• We determined that a pooled -
parking supply approach,
combined with actual changes to
parking requirements, was viable
in four of the five districts under
study and likely acceptable to the
Coastal Commission.
Benefits
• Walker is currently working with
the City to apply our findings
specifically to the Corona del
Mar district as part of a Corona
del Mar Corridor Plan being
developed specifically to facilitate
the creation of more businesses
and make the district more
walkable.
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Downtown and North Manhattan Beach Comprehensive
Parking and Rate Study
City of Manhattan Beach, California (2024-2025)
rl.
Reference: Erik Zandvliet, City Traffic Engineer, ezandvliet@manhattanbeach.gov, 310.802.5521
Walker worked with the City of Manhattan Beach to provide a parking management study, taking a holistic look at
parking options, programs, prices, and policies, and studying changes to better support the people who live, work,
and play in Downtown and North Manhattan Beach. The Parking Management Study analyzed current and future
parking demand in these areas and provided a comprehensive toolkit of parking pricing and curbside strategies to
equitably manage customer, employee, visitor, and resident parking needs.
Key Features
• Steffen Turoff led extensive
public outreach efforts that
included meetings with business
and citizens groups, Town Hall
meetings, and an electronic
survey.
• The plan took into consideration
the City's unique character,
stakeholders, coastal access,
and future mobility and parking
needs.
Solutions Provided
• Walker developed strategies
and partnerships for future
parking needs, including updated
parking pricing to manage
parking demand, shared parking,
public/private partnerships,
and transportation demand
management to reduce parking
demand.
• We created an implementation
plan for all recommendations,
priortizing timelines, and
potential funding sources
Benefits
• Improved the efficiency and
utilization of existing parking
resources, including technology
integration for app-based location
and payment services.
• Provided sufficient and
diverse parking capacity for all
transportation modes, including
vehicles, EVs, shuttles, accessible
parking, rideshare, delivery
vehicles, bicycles, and personal
motorized devices
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Coachella Valley Experience
Our proposed project manager has been visiting family in the Valley since
the 1970s and, as project manager or principal in charge, has overseen
numerous local engagements including the following sample projects.
Additional references and information are available upon request.
Past 5 Years
• Palm Springs Municipal Airport, Parking Plan for Facility Expansion,
2023-2024 (Mead and Hunt Aviation Consultants)
• City of Desert Hot Springs, Downtown Parking Management Plan,
2022-2023 (City of Desert Hot Springs and SCAG)
• The Living Desert: Parking Study and Plan for Facility Expansion,
2023 (PVG Architects and the Living Desert Zoo and Gardeners, Palm
Desert)
Additional Experience
• City of Palm Springs
• Employee Parking Program Evaluation, 2017
• City Operational and Consulting Services, 2017
• City of Palm Desert Redevelopment Agency, 2007
• Eisenhower Medical Center: Parking Structure Functional Design,
2008
• Rancho Las Palmas Resort, City of Rancho Mirage, Parking Planning
and Design Review, 2006
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2c. Resume of the project manager and all team members who will work on the project.
Please see the appendix, following page 25, for full project team resumes.
2d. Number of years the firm has been in business and number of years performing the services in the proposal.
Years in business: 60
Years providing the services in the proposal: 50
Our team has provided parking and mobility planning services to cities nationwide for over 50 years. With more
than 1,500 parking studies completed, we bring extensive experience in analyzing parking demand, utilization,
and management strategies. We have supported communities in evaluating policies, curb use, and multimodal
access while aligning recommendations with broader planning goals. Through clear communication and a tailored
outreach process, we help cities balance parking supply with economic development, accessibility, and long-term
mobility objectives.
On the following page, we have provided a list of our California municipal clients for whom we've completed
similar studies.
2e. Taxpayer identification number.
TIN: 38 — 1782774
2f. Firm ownership and if incorporated, list the state in which the firm is incorporated and the date of
incorporation.
Ownership type: Corporation
State of Incorporation: Michigan
Date of Incorporation: 1965
2g. If the firm is a subsidiary of a parent company, identify the parent company.
N/A. Walker is not a subsidiary of a parent company.
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Sample Municipal Engagements in Southern California
• City of Agoura Hills
• City of Aliso Viejo
• City of Anaheim
• City of Arcadia
• City of Artesia
• City of Bell Gardens
• City of Beverly Hills
• City of Buena Park
• City of Burbank
• City of Camarillo
• City of Carmel -by -the -Sea
• City of Carpinteria
• City of Claremont
• City of Covina
• City of Culver City
• City of Del Mar
• City of El Monte
• City of Escondido
• City of Fontana
• City of Fullerton
• City of Glendale
• City of Goleta
• City of Healdsburg
• City of Hermosa Beach
• City of Huntington Beach
• City of Huntington Park
• City of Indian Wells
• City of Inglewood
• City of Laguna Beach
• City of Long Beach
• City of Los Angeles
• City of Manhattan Beach
• City of Moorpark
• City of Morro Bay
• City of Newport Beach
• City of Norwalk
• City of Ojai
• City of Orange
• City of Palm Springs
• City of Palmdale
• City of Pasadena
• City of Pico Rivera
• City of Pismo Beach
• City of Placentia
• City of Redlands
• City of Redondo Beach
• City of Riverside
• City of Salinas
• City of San Clemente
• City of San Diego
• City of San Fernando
• City of San Luis Obispo
• City of Santa Ana
• City of Santa Barbara
• City of Santa Clarita
• City of Santa Monica
• City of Santa Rosa
• City of Solvang
• City of Thousand Oaks
• City of Tustin
• City of Ventura
• City of Vista
• City of West Covina
• City of West Hollywood
• City of Whittier
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References
a. Client Name, Client PM, and Contact Info: City of Desert Hot Springs, Jeremy Marks (former City of Desert
Hot Springs Project Manager, currently Project Manager for City of Culver City), 310.253.6508
b. Project Description: The City of Desert Hot Springs and the Southern California Association of Governments
(SCAG) engaged Walker to prepare a parking and curb management plan for the downtown commercial
district. We analyzed current and future parking demand, explored options to add parking supply, multimodal
access, changes to local parking ordinance, and funding sources. We also assessed parking and mobility needs
in the cannabis district, addressing the large number of employees traveling to and from the area daily.
c. Project Start and End Dates: 4/26/2022-3/5/2024
d. Staff Assigned to the Project: Steffen Turoff, Tania Schleck, Daniel Garcia, Jonathan Wicks
e. Final Outcome: Throughout the study, the Walker team met with city staff from multiple departments,
business owners, customers and other visitors, using methods ranging from "pop -ups" at large local events to
online surveys. The study culminated with a presentation to the city council of the Parking Management and
Access Plan containing a road map for parking policy and operational improvements.
a. Client Name, Client PM, and Contact Info: City of Beaumont, Lyle Janicek, 213.236.1966,
janicek@scag.ca.gov; and Christina Taylor (former City of Beaumont Planning Director, currently Development
Director at City of Rialto), 909.820.8008, ctaylor@rialtoca.gov
b. Project Description: Our team developed a parking management plan to support Beaumont's economic
goals and address downtown demand. The study assessed current utilization, engaged stakeholders, and
outlined strategies such as shared use of underutilized lots, right -sized parking requirements, and potential
paid parking.
c. Project Start and End Dates: 6/9/2020-3/29/2022
d. Staff Assigned to the Project: Steffen Turoff, Eric Haggett, Tania Schleck, Daniel Garcia
e. Final Outcome: The study identified areas with high parking demand and outlined solutions to manage
it. Policies were developed to support a "park once" philosophy downtown, along with right -sized parking
requirements for different land uses based on observed utilization in Beaumont. The analysis also evaluated
the feasibility of establishing paid parking in the downtown area, providing the City with a clear framework for
managing future parking needs.
00- a. Client Name, Client PM, and Contact Info: City of Santa Monica, Eric O'Connor, 310.458.1975, eric.
oconnor@santamonica.gov
b. Project Description: The City of Santa Monica sought a consistent, transparent process to adjust parking
rates and manage high demand within its compact 8.3-square-mile footprint. Walker developed a model using
parking rates from peer communities and average peak occupancy data for on- and off-street spaces, creating
a technical framework to set rates that balance demand and improve use of underutilized resources.
c. Project Start and End Dates: 5/8/2024-Present
d. Staff Assigned to the Project: Steffen Turoff, Eric Haggett, Tania Schleck, Daniel Garcia
e. Final Outcome: City staff were able to develop defensible parking rate recommendations and the City
Council members were able to approve them knowing that their constituents were engaged and informed
in the process. Depoliticizing the parking ratesetting process enabled the City to make more frequent
adjustments which can better optimize not only the parking system, but the entire transportation system.
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Project Progress Meetings (Bi-Weekly)
Phase 1: Comprehensive Analysis of Parking Conditions
Task 1.0 Project Coordination and Problem Identification
Task 1.1 Conduct City Staff Project Kick -Off Meeting and Coordination
Task 1.2 Community Engagement Strategy and Implementation
Task 2.0 Parking Inventory and Mapping
Task 2.1 Inventory Parking Assets and Pedestrian Circulation
Task 2.2 Perimeter Parking Impact Review
Task 3.0 Parking Needs Analysis and Zoning Ordinance Review
Task 3.1 Data Discovery and Information Review
Task 3.2 Parking Occupancy and Analysis
Task 3.3 Project Future Parking Conditions
Task 3.4 Review Parking Zoning Ordinance
Task 3.5 Review Parking -Related Impact of Land Use Regulations
Task 3.6 Parking Needs and Policy Review Conclusions
Phase 2: Recommended Parking Development and Management Strategy
Task 1.0 Policies, Practices, Costs, and In Lieu Fee Program
Task 1.1 Review City Parking Policies, Practices, In Lieu Fees, and Ordinances
Task 1.2 Confirm Program Boarders
Task 1.3 Confirm and Quantify Parking Assets and Land Uses
Task 1.4 Confirm Projection of Future Stabilized Conditions
Task 1.5 Identify Parking and Traffic Mitigation Measures
Task 1.6 Review Funding Options
Task 1.7 Calculate Cost Mitigation Measures
Task 1.8 Perform In Lieu Fee Comparable Review
Task 1.9 Propose Revised In Lieu Fee
Task 1.10 Prepare Economic Model
Phase 3: Draft and Final Reports
Task 1.0 Draft Report
Task 2.0 Final Report + Presentation
TOTAL
5. List of Complementary Services Offered
N/A
Walker Consultants
Parking
Parking &
Operations &
Principal / Project
Planning
Mobility
Curb Management
Parking System
TOM Planning
Technology
Data
Manager
Consultant
Consultant
Consultant
Financial Advisor
Consultant
Consultant
Collection
Emmanuel
Jonathan
Steffen Turoff
Tania Schleck
Daniel Garcia
Ben Weber
Eric Haggett
Trigueros
Wicks
Walker Staff
Hours
Budget
Expenses
Total
$270.00
$240.00
$225.00
$250.00
$260.00
$190.00
$250.00
580.00
8
8
8
24
$5,880
$300
$6,180
5
5
1
11
$2,775
$500
$3,275
18
18
16
4
56
$13,780
$2,400
$16,180
4
4
8
16
$2,300
$2,300
1
S
1
$225
$225
3
2
8
13
$3,090
$3,090
5
5
68
78
$7,515
$2,500
$10,015
2
2
16
20
$4,620
$4,620
1
2
2
1
1
7
$1,640
$1,640
4
6
2
1
1
14
$3,410
$3,410
2
4
4
1
1
12
$2,840
$2,840
4
4
4
1
13
$3,190
$3,190
1
1
$225
$225
1
1
2
$465
$465
1
2
1
4
$975
$975
1
4
1
6
4
16
$3,595
$3,595
1
6
2
1
10
$2,420
$2,420
2
4
8
4
18
$4,340
$4,340
4
4
$900
$900
1
1
1
3
$770
$770
2
10
1
16
29
$7,325
$7,325
9
17
18
44
$10,560
$10,560
14
12
8
34
$8,460
$1,000
$9,460
78
108
116
8
22
18
4
76
430
$91,300
$6,700
$98,000
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6. Clear identification of cooperation and responsibilities between the consulting team and City staff.
Project Team Organization
The success of this engagement depends on the expertise and collaboration of the team involved. For this
project, we have assembled a multidisciplinary group of specialists in parking planning, curb management, TDM,
operations, and financial analysis. Each team member brings direct experience with municipal parking studies
and a clear understanding of the City's goals to balance demand, support economic vitality, and expand mobility
options. Together, this team will deliver practical, data -driven strategies aligned with the scope of work and
tailored to the City's needs.
Daniel Garcia
Parking and Mobility
Consultant
Eric Haggett, LEED AP
Parking System Financial
Advisor
7. Subcontracting services
I"
Walker Consultants
Steffen Turoff, AICP
Principal -in -Charge &
Project Manager
Tania Schleck
Parking Planning
Consultant
Emmanuel Trigueros
TDM Planning Consultant
Ben Weber, AICP
Curb Management
Consultant
Jonathan Wicks, CAPP, CPP
Operations & Technology
Consultant
Walker can complete the scope of services entirely in-house and will not be utilizing subcontractors.
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8. Disclosure of any alleged or significant prior or ongoing agreement failure, any civil or criminal litigation or
investigation pending, which involved the proposer or in which the proposer has been judged guilty or liable
within the last five (5) years.
5-YEAR LITIGATION SUMMARY
SEPTEMBER 2025
Walker Consultants is a full -service engineering, restoration, and parking consulting firm with over 430
employees in 28 primary offices nationwide. Although Walker's involvement in claims and lawsuits is
relatively infrequent due to our aggressive quality and risk management efforts, claims and lawsuits involving
Walker do occur. There have been no judgements against Walker in the last five years and the outstanding
claims and lawsuits will not have a financial impact on the firm.
Walker has been a party to the following claims over the last five (5) years.
Settled/Dismissed/
Project
Location
Owner
Ongoing
Yale New Haven Continuum Care
Yale New Haven
Corporation
New Haven, CT
Health
Discovery Ongoing
1620 W. Harrison
Chicago, IL
Rush University
Discovery Ongoing
Medical Center
American Dream Deck D
East Rutherford, NJ
American Dream
Discovery Ongoing
Macerich Queens Center
Elmhurst, NY
The Macerich
Discovery Ongoing
Company
Redondo Beach Slip and Fall
Redondo Beach, CA
City of Redondo
Dismissed
Beach
Beth Israel
Beth Israel Deacons Trip & Fall
Boston, MA
Deaconess Medical
Settled
Ct r.
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9a. A description of the team's understanding of the project and how the project team will approach project
development.
Project Understanding
Walker understands the City of La Quinta's Village Commercial District (the Village) has experienced steady growth
and success. The combination of land uses and lively atmosphere of the Village has made parking more difficult
to find, prompting the City of La Quinta to seek solutions for this ongoing issue. A parking study was previously
conducted in 2006, and now the City wants to develop a comprehensive update to support future access and
growth. The new study will help the City's decision -makers, the public, and local businesses better understand
and address their parking needs. The parking analysis and strategy recommendation for the Village Commercial
District and Build -Out Plan Area will assess parking adequacy for current and future demand. The first phase
of the project will involve a thorough analysis of existing parking conditions, including an inventory of available
facilities and an evaluation of vehicle and pedestrian circulation patterns. Based on these findings, the second
phase will recommend a parking development and management strategy to meet current and future needs,
emphasizing practical yet innovative infrastructure solutions while respecting the Village's theme and supporting
local businesses.
As part of this effort, the City is exploring a revision of its parking in lieu fee and related policies. Defining the
objectives of the in lieu fee, and whether they are fully achievable given constraints, will be part of this study.
Walker Consultants has developed the following approach and scope of services to ensure the project's success.
Walker's Planning Approach
Learn: Our planning process begins by learning from the people who live, work, and play in your community
every day, and to understand others who may do so in the future. We begin each project by learning as much as
we can about your unique circumstances from you, your staff, community stakeholders, and existing data sources.
We also strive to communicate throughout our planning processes to hear people's real concerns, generate buy -in
for our plans, and build trust with the people who will be impacted daily by the changes that are implemented.
Observe and Experience: It is impossible to truly understand how people perceive their environment
without experiencing it firsthand. That is why our project team spends time walking around your community,
observing traffic and parking access, exploring your Village Commercial District and Build -Out Area, and observing
how people move through and interact with your unique location.
Understand: We tailor solutions to your unique circumstances and built environment by applying what we
have learned to develop a cohesive understanding of the challenges you, City leadership, and community face.
Strategize: Strategy development aligns your community's specific needs with our extensive expertise in
developing and implementing solutions that enhance people's experiences and foster engagement with their
environment.
Listen and Adapt: We focus on implementation. After presenting our proposed solutions and hearing your
feedback on the realistic prospects of acceptance, we adapt our recommendations and their phasing to focus on
actionable steps.
Communicate: We work with the City to develop a strategy for communicating findings and recommendations
to the broader community. Customized informational documents are disseminated through accessible
communication channels to help convey our shared vision for improving your community and future development.
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9b. A description of the tasks, sub -tasks, and specific deliverables that will be provided.
Scope of Services
The proposed scope of services includes all the requested services listed in the RFP on page 6, Section II. Walker
has organized and presented the proposed scope of services by sequential phases and tasks that build on
quantitative and qualitative data and analyses, resulting in an actionable, community -supported Village parking
study and plan.
Phase 1: Comprehensive Analysis of Parking Conditions
Task 1: Project Coordination and Problem Identification
As highlighted by our planning approach, learning about La Quinta and its unique needs is the first step toward
developing a successful plan to address your parking challenges. This knowledge gained, along with ongoing
coordination between the Walker team and the city, will be accomplished as follows:
1. Participate in a project kickoff meeting with City staff to confirm the proposed project timeline, including
tentative dates for field data collection, project deliverable due dates, possible stakeholder engagement
events, and key City Design and Development Department and City Council meeting dates.
a. During the kickoff meeting, begin identifying the core parking and pedestrian circulation problems and
concerns, and any existing data that might be useful for the project team. Walker will develop a request
for information (RFI) and submit that to the city in advance of the kickoff meeting. Sources of information
already received include:
i. 2006 Village Parking Study,
ii. Village Build -Out Assumptions,
iii. 2035 La Quinta General Plan,
iv. Municipal Code, Title 9 Zoning,
v. Zoning and General Plan Maps, and
vi. Proposed Development Map.
b. Additionally, during the kickoff meeting, clear communication protocols and the schedule for regular
check -in calls will be established. The project check -in calls will be held using Microsoft Teams to ensure
efficient access and participation, and to share working documents with the project team conveniently.
In -person meetings will be scheduled for the project kick-off, stakeholder meetings, and formal
presentation(s). The tentative schedule for these meetings will be determined during the kickoff meeting
and adjusted as needed throughout the project.
2. In coordination with the appropriate City staff, finalize and implement the Walker team's planned community
engagement strategy, which is intended to include:
a. Developing a web -based questionnaire to collect quantitative and qualitative information regarding
stakeholders' parking and transportation habits and interests, with the City advertising the survey through
its existing communications channels.
b. Facilitating up to two (2) public meetings in an open house setting to:
i. Elicit opinions and thoughts from stakeholder groups regarding parking and pedestrian access.
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ii. Inform the public by delivering educational presentations that enlighten the participants about
parking -related issues, including but not limited to the costs to provide parking, the costs of parking
subsidies, and case studies of successful parking practices embraced by other communities.
c. Conducting up to five (5) virtual meetings with downtown business owners, cultural institutions, residents,
or other interest groups.
Phase 1, Task 1 Deliverables
Detailed problem definition and community feedback summary report.
City Responsibilities
• Assemble City's project team
• Attend the Project Kickoff
• Approve the community stakeholder plan and provide public meeting space
• Review Task 1 Deliverable
• Meeting to discuss Task 1 results
Task 2: Parking Inventory and Mapping
In addition to the experiences of the people who live, work, and play in La Quinta, our team must also have a
thorough knowledge of the physical makeup of the City's parking assets and pedestrian circulation patterns. The
Walker team will complete the following tasks to understand this physical context:
1. Conduct a comprehensive inventory of all public and private parking locations and spaces in the defined study
area, which is referred to as the La Quinta Village Commercial District and Build -Out Plan Area.
a. In addition to the location and number of parking spaces, the Walker team will record posted time limits,
user restrictions, pricing, and ownership, where possible.
b. Document infrastructure serving alternative modes of transportation, including transit stops and routes,
bike lanes, sidewalk infrastructure connecting public parking to popular destinations, designated ride -
sharing pick-up/drop-off (PUDO) zones (if any), and commercial loading zones.
c. For the purposes of this proposal, the Walker team has assumed that driveways and private garages
associated with single-family homes will be excluded from this task.
Based on discussions with City staff and our own observations of parking dynamics, the Walker team will
determine if parking facilities adjacent to but outside the study area may impact parking and pedestrian
access dynamics.
If it is determined that there are parking facilities outside the study area that meet this criterion, the
Walker team will inventory and map these facilities.
b. Even if no parking facilities outside the study area appear to impact the dynamics today, the Walker team
will attempt to identify parking facilities that could potentially impact the parking and pedestrian access
dynamics in the study area in the future.
Phase 1, Task 2 Deliverables
• Comprehensive parking inventory, including relative locations of bus stops and bike lanes, in a GIS-
compatible format.
• Parking inventory maps and summary data for inclusion in later project deliverables.
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City Responsibilities
• Review Task 2 Deliverable
• Meeting to discuss Task 2 results
Task 3: Parking Needs Analysis and Zoning Ordinance Review
The next step includes our team developing a clear understanding of current and future parking demand
conditions in the study area. During the Parking Needs Analysis, the Walker team will evaluate current and
projected future parking conditions.
Current parking dynamics will be documented through counts of parked vehicles. The occupancy counts will then
be compared to the current parking supply to determine the estimated parking adequacy on a block -by -block
basis. Some of the questions that need to be resolved during this task include:
• What is the current parking demand versus the current parking supply?
• Is there a parking surplus or deficit, and where do these conditions occur?
• What are the typical parking patterns and characteristics?
• What will parking conditions be like in the future?
• Is additional parking required? If so, how much and where?
• Who needs the additional parking? Retail/restaurant patrons, employees, residents, etc.?
The Walker team will also solicit input from the city during this task to understand how existing land uses in the
study area might change in the future through development and redevelopment activity. Using this information,
our team will compare the projections of future parking demand to the existing parking supply to determine
anticipated future parking adequacy.
To complete the Parking Needs Analysis, the Walker team will undertake the following tasks:
1. Request and review current land use information, including any available information on current vacancy rates
of existing commercial properties.
2. Request and review available information related to in -progress, planned, and proposed development or
redevelopment projects expected to occur in the study area over the next five (5) years.
3. Conduct parking occupancy counts of all public and private parking in the study area on two weekdays and
one Saturday, avoiding major holidays or atypical events.
a. The number of parked vehicles in each off-street parking facility and in each on -street parking area will be
documented at least once every two (2) hours from 10 a.m. to 8 p.m.
b. The Walker team will also note the number of occupied ADA spaces in each location to understand better
the use and availability of ADA parking throughout the study area.
4. Determine the study area's parking surplus or shortfall under current conditions and create tabular and
graphic illustrations of parking adequacy.
5. Project future parking demand impacts from the known in -progress, planned, and proposed development and
redevelopment projects, and overlay those onto the analysis of current parking adequacy to quantify potential
future parking surpluses and shortfalls.
a. Develop up to three (3) future demand projections that represent different planning assumptions that
may include different development phases, development density, land use types, etc.
b. Prepare assumption sheets for each scenario.
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6. Evaluate the Village Commercial District and Build -Out Plan Area parking development standards in the Zoning
Ordinance and provide recommendations for improvements or modifications in relation to the existing parking
standards.
7. Review and opine on the parking -related impact of the current land use regulations, the Village Buil-Out Plan,
and the Environmental Impact Report (EIR), and analyze projected growth in both commercial and residential
sectors.
8. Provide proposed parking solutions to accommodate anticipated changes and growth in the study area.
Phase 1, Task 3 Deliverables
• Parking needs analysis report, including:
• Visual representations of current and projected on- and off-street parking adequacy.
• Existing ADA parking supply and demand analysis.
• Pedestrian circulation review and analysis.
• Zoning Ordinance review.
• Land Use Regulations review.
• Proposed parking solutions.
City Responsibilities
• Review Task 2 Deliverable
• Meeting to discuss Task 2 results
Phase 2: Recommended Parking Development and
Management Strategy
Task 1: Policies, Practices, Costs, and In Lieu Fee Program
Walker will use the findings from Phase 1 to identify area -wide and localized parking deficits. We will identify
these deficits by location, number of spaces, time of day and seasonality, frequency, and then develop a list of
mitigations and their rough order of magnitude (ROM) capital, operational, and maintenance costs to implement.
The mitigations could include but are not limited to:
• Adding additional physical parking spaces surface lots, structured parking, mechanical parking facilities, and at
the curb (this last part of the exercise would be undertaken in consultation with the city traffic engineer and
data provided by that department).
• Adding parking capacity through sharing in some manner parking spaces with existing or future private
capacity.
• Effectively adding parking capacity through pedestrian improvements that increase the walkshed and increase
acceptable walking distances between downtown area destinations and parking locations.
• Operational parking improvements that effectively increase the capacity of existing parking spaces, ranging
from changes to time limits and paid parking, to valet and attendant assist services at busy locations.
Develop programs that may enhance access and the La Quinta study area destination itself, through greater use
of services such as Lyft, Uber, and Waymo, golf carts, improved bikaeability for both standard and e-bicycles,
shuttles — both traditional and driverless — including those provided through services such as Via, Zoox, and
similarproviders of mobility as a service.
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Walker will also explore using the existing parking in lieu fee program and possible changes to the program to
provide flexibility in how parking is provided and a possible funding source.
The Walker team proposed for this engagement has done extensive work developing and revising municipal
parking in lieu fee programs, including creating the City of Healdsburg's program, which may fund new parking
as well as pedestrian and bicycle improvements, and evaluating and updating parking in lieu fee programs in
the Cities of Carpinteria, Davis, El Monte, Santa Rosa, and Beaumont. Walker also conducted the analysis to
recalculate and update the City of Napa's parking impact fee for the city's Economic Development Department,
in accordance with the requirements of California's Mitigation Fee Act. We note many differences between the
requirements for calculating a parking in lieu fee and ensuring its reasonable relationship to the purpose it serves.
The in lieu fee is, by definition, optional, and in our experience, how and to what improvements it is applied —
whether as a lump sum or annual fee, for capital or programmatic improvements —is flexible.
However, the parking impact fee is required regardless of whether a developer builds parking, and based on our
experience, the connection to the specific capital improvements that the impact fee is meant to fund must be
more clearly defined. Parking in lieu fees for municipalities in California range from less than $5,000 to more than
$70,000 per space, depending on a variety of policy considerations and methodologies for determination. Walker
does not provide legal advice; the City's legal counsel should review and approve any language and amount of a
parking in lieu fee.
A parking in lieu fee is not a requirement but an alternative to building the required, physical parking space. For
this reason, a "reasonable relationship" between the parking in lieu fee amount and what the city intends to
provide in return for that fee is what is expected when establishing the fee. One challenge when determining a
parking in lieu fee is that if set too high, the fee becomes infeasible for developers or businesses to pay, and an
ineffective policy tool. If it is set too low, the fees cannot provide material funding for improvements. However, a
parking in lieu fee program can provide developers and businesses with flexibility to open businesses, and a lower
parking in lieu fee is likely more beneficial to achieving policy goals than one set so high that few participate in the
program.
Further, without a critical mass of development capable of generating a requirement for perhaps hundreds of
parking spaces, it is challenging for in lieu fees to fund significant capital projects. Should a large capital project
in need of a significant city investment be necessary, it is reasonable to expect that such an effort would occur
through a development agreement or similar, and not through an existing program. Parking in lieu fees fund
surface parking, but are typically no more than a small piece of the funding for structured parking. To complete a
study of the parking in lieu fee structure in accordance with the Mitigation Fee Act, the Walker team will perform
the following tasks:
1. Review the current parking in lieu fee structure and program.
2. Confirm the borders of the parking area that improvements are intended to serve.
3. Quantify the current existing parking, access, and land use conditions in the area, including the current:
a. Public and private parking supply number of spaces
b. Number of parking spaces typically occupied at the identified peak for parking demand
c. Number of parking spaces typically available during the identified peak for parking demand.
4. Using city development data and the results of Phase 1, Task 3, project the following for a determined year
not more than ten years in the future:
a. Public and private parking supply number of spaces
b. Additional parking needs from new development over the ten-year period.
c. Number of parking spaces typically occupied at the identified peak for parking demand
d. Number of parking spaces typically available during the identified peak for parking demand
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5. Identify the future parking shortfall.
6. Work with city staff to identify and agree on the parking or other transportation mitigation measures to
address the parking shortfall, which may include the construction of surface and structured parking or the
leasing of existing downtown private spaces, if agreed to by property owners.
7. Determine current existing funds or projection of ROM future funding sources that may be available, up to
two additional sources of funds.
8. Calculate the costs of mitigation measures, whether capital or operational and programmatic improvements,
which may include:
a. Land costs
b. Construction costs
c. Operations costs
d. Maintenance costs
9. Allocate the costs of mitigation measures across new development and parking requirements. Determine
whether a lump sum, annual, or monthly fee, or combination thereof, is appropriate and realistic from a city
staffing perspective.
10. Review parking in lieu fee rates at four comparable cities and city programs.
11. Propose a revised parking in lieu fee.
12. Assumes up to two public meetings to discuss in lieu fee program price, structure, and preferences with
businesses, landowners, and residents.
13. Prepare an economic model that can pay for public parking infrastructure that considers the probable
estimate of cost for the construction of any proposed parking facilities and alternatives, including City -owned
Village parking lots and other vacant City -owned sites.
Walker intends to provide an analysis and calculations sufficient for the justification of changes to the in lieu fee
program. However, the level of study and due diligence needed for satisfaction of the conditions of the mitigation
fee act are likely more than the city requires and more costly as well. While we successfully perform such studies
we respectfully suggest that is not necessary in this case, but we are happy to have a detailed study with the city
as may be helpful.
Phase 2, Task 1 Deliverables
• Analysis of Parking In Lieu Fee Program
• Identification of Probable Future Costs
• Proposed Parking In Lieu Fee Program
• Economic model of Parking Infrastructure
City Responsibilities
Review Phase 2, Task 1 Deliverable
• Meeting to discuss the results
• Schedule public input meeting(s)
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9c. A clear identification of cooperation and responsibilities between the consulting team and City staff.
Phase 3: Draft and Final Reports
The Walker team will work closely with the City to prepare a report that clearly communicates the data, analytics,
and objectives for the implementable recommendations.
• Draft report summarizing all findings, analyses, and preliminary recommendations from the study, including all
previous task deliverables.
• Summary slide presentation for use in meetings with City staff and City Council.
• Final report based on feedback provided on the draft report, including an action plan detailing the
recommended sequencing and anticipated time necessary to implement the recommendations.
City Responsibilities
• Review Draft Report and provide comments
• Meeting to discuss the Draft Report
• Schedule public meeting(s) or presentation(s) of the Final Report
Cooperation and Responsibilities
Steffen Turoff, the project manager for this engagement, is known for a transparent, thorough, and thoughtful
style of leading a project team. Steffen's goal is to develop a mutual understanding of outcomes and conclusions
and to monitor project progress with a unified vision. Steffen values building long-lasting relationships with clients
and their partners, who consider him a teammate. Walker's responsive, creative, and flexible approach enables
the project team to maintain original budgets and schedules even with project goals and scope changes. Steffen
will organize and lead regular project management meetings and develop action items for follow-up. He will be
supported by Walker's effective project management practices created from over 60 years of experience.
In addition to establishing and meeting logistical parameters and milestones throughout the project, our project
team will work with the City's project management team to create and affirm a shared vision of success through a
kick-off meeting and ongoing coordination.
Walker Responsibilities
1. Kick -Off Meeting: Conduct a kick-off meeting with the project management team to understand the
drivers for this study, identify goals, begin to identify key stakeholders and stakeholder groups, and review the
planned scope of work.
2. Regular UpdateS: Provide bi-weekly project status updates via email and MS Teams calls.
3. Project Schedule: Prepare an official project schedule. Maintain and update the project schedule
throughout the life of the project.
4. Files and Materials: Establish a shared project folder to allow the owner and project team members
access to key deliverables, presentations, and findings.
5. Monthly Invoices: Walker uses an internal electronic accounting system, which prepares monthly invoices
and progress reports that track schedules and budgets. We will issue monthly invoices to the City with
summaries of staff work on the project.
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City Responsibilities
Discovery Process: Provide historical parking data and planning documents.
1. Meetings: Attend bi-weekly virtual project coordination meetings.
2. Stakeholders: Identify project stakeholders and approve the stakeholder engagement plan.
3. Community Meetings: Schedule community engagement meetings.
4. Document Review: Review draft reports and provide a consolidated set of comments.
5. Review and approve the final report.
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9d. Estimated work schedule of actions of timeline with phased milestones, covering the entire process of the study.
The following is our proposed project schedule. We will work with the City to develop a final schedule at the beginning of the project, that will take into
consideration and accomodate holidays and vacation time.
October
November
December
January
February
Assumed Weeks from Notice to Proceed 1 1 2 3 4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
Project Progress Meetings
Phase 1: Comprehensive Analysis of Parking Conditions
Task 1.0 Project Coordination and Problem Identification
Task 1.1 Conduct City Staff Project Kick -Off Meeting and Coordination
Task 1.2 Community Engagement Strategy and Implementation
Task 2.0 Parking Inventory and Mapping
Task 2.1 Inventory Parking Assets and Pedestrian Circulation
Task 2.2 Perimeter Parking Impact Review
Task 3.0 Parking Needs Analysis and Zoning Ordinance Review
Task 3.1 Data Discovery and Information Review
Task 3.2 Parking Occupancy and Analysis
Task 3.3 Project Future Parking Conditions
Task 3.4 Review Parking Zoning Ordinance
Task 3.5 Review Parking -Related Impact of Land Use Regulations
Task 3.6 Parking Needs and Policy Review Conclusions
Phase 2: Recommended Parking Development and Management Strategy
Task 1.0 Policies, Practices, Costs, and In Lieu Fee Program
Task 1.1 Review City Parking Policies, Practices, In Lieu Fees, and Ordinances
Task 1.2 Confirm Program Boarders
Task 1.3 Confirm and Quantify Parking Assets and Land Uses
Task 1.4 Confirm Projection of Future Stabilized Conditions
Task 1.5 Identify Parking and Traffic Mitigation Measures
Task 1.6 Review Funding Options
Task 1.7 Calculate Cost Mitigation Measures
Task 1.8 Perform In Lieu Fee Comparable Review
Task 1.9 Propose Revised In Lieu Fee
Task 1.10 Prepare Economic Model
Phase 3: Draft and Final Reports
Task 1.0 Draft Report
Task 1.1 Prepare and Issue All Findings, Analyses, and Preliminary Recommendations
Task 1.2 Prepare a Summary Presentation Deck of Draft Report
Task 1.3 Draft Report Review and Comments from City Staff
Task 2.0 Final Report + Presentation
Task 2.1 Incorporate Draft Report Comments and Prepare Final Report
Task 2.2 Finalize the Report and Submit to the City
Task 2.3 Prepare a Summary Presentation Deck of Final Report
Task 2.4 Present the Findings and Recommendations of the Stud
- Meeting/Presentation = Document Production = Field Data Collection/Online Engagement = Client Review/Comment = Analysis/Solution Development WALKER 22
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INSURANCE REQUIREMENTS ACKNOWLEDGEMENT
Must be executed by proposer and submitted with the proposal
I, Steffen Turoff
that Walker Consultants, Inc.
(name) hereby acknowledge and confirm
(name of company) has reviewed
the City's indemnification and minimum insurance requirements as listed in Exhibits E and
F of the City's Agreement for Contract Services (Attachment 1); and declare that insurance
certificates and endorsements verifying compliance will be provided if an agreement is
awarded.
I am Principal
(Title)
of Walker Consultants, Inc.
(Company)
Commercial General Liability (at least as broad as ISO CG 0001)
$1,000,000 (per occurrence); $2,000,000 (general aggregate)
Must include the following endorsements:
General Liability Additional Insured
General Liability Primary and Noncontributory
Commercial Auto Liability (at least as broad as ISO CA 0001)
$1,000,000 (per accident)
Personal Auto Declaration Page if applicable
Errors and Omissions Liability $1,000,000 (per claim and aggregate)
Worker's Compensation (per statutory requirements)
Must include the following endorsements:
Worker's Compensation Waiver of Subrogation
Worker's Compensation Declaration of Sole Proprietor if applicable
G c\ Steffen Turoff 9/12/25
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Steffen Tu roff
NON -COLLUSION AFFIDAVIT FORM
Must be executed by proposer and submitted with the proposal
(name) hereby declare as follows:
am Principal of Walker Consultants, Inc.
(Title) (Company)
the party making the foregoing proposal, that the proposal is not made in the interest of, or on
behalf of, any undisclosed person, partnership, company, association, organization, or
corporation; that the proposal is genuine and not collusive or sham; that the proposer has not
directly or indirectly induced or solicited any other proposer to put in a false or sham proposal,
and has not directly or indirectly colluded, conspired, connived, or agreed with any proposer or
anyone else to put in a sham proposal, or that anyone shall refrain from proposing; that the
proposer has not in any manner, directly or indirectly, sought by agreement, communication,
or conference with anyone to fix the proposal price of the proposer or any other proposer, or to
fix any overhead, profit, or cost element of the proposal price, or of that of any other proposer,
or to secure any advantage against the public body awarding the agreement of anyone
interested in the proposed agreement; that all statements contained in the proposal are true;
and, further, that the proposer has not, directly or indirectly, submitted his or her proposal price
or any breakdown thereof, or the contents thereof, or divulged information or data relative
hereto, or paid, and will not pay, any fee to any corporation, partnership, company, association,
organization, proposal depository, or to any member or agent thereof to effectuate a collusive
or sham proposal.
I declare under penalty of perjury under the laws of the State of California that the foregoing is
true and correct. ,
Proposer Signature:
Proposer Name:
Proposer Title:
Company Name:
Address:
Steffen Turoff
Principal
Walker Consultants
707 Wilshire Blvd, Suite 3650, Los Angeles, CA 90017
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ACKNOWLEDGEMENT OF RECEIPT OF ADDENDA
Must be executed by proposer and submitted with the proposal;
If no addenda has been issued, mark "N/A" under Addendum No. indicating
Not Applicable and sign
ADDENDUM NO. I SIGNATURE INDICATING RECEIPT
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Appendix
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Key Experience
Parking Policy and Planning
Municipal Planning
Community Development
Steffen Tu rofF, A I C P
Principal-in-Charge/Project Manager
During his 20 years at Walker in California, Steffen's focus has been
parking analyses that address broader city goals, including those related
to transportation, economic development, housing, and quality of life
issues. His tools have varied widely, including parking pricing, residential
and commercial parking permits, enforcement, parking codes, and
transportation demand management, among others. As his experience is
largely in California, his studies frequently address issues, and are used for
approvals, in the California Coastal zone.
Education
Below is a sample of Steffen's relevant project experience in study areas
partially or entirely in the California Coastal Zone, unless specifically
Master of Arts, Urban Planning, UCLA
indicated. Projects performed solely for Coastal Commission applications
Bachelor of Arts, University of California
or approvals are indicated as well.
- Berkeley
Charrette Planner Certificate, National
Project Highlights
Charrette Institute
City of Manhattan Beach, CA
Downtown, Beach, and North End Parking Management and Pricing Study,
Affiliations
and Public Outreach.
International Parking Institute
City of Carmel -by -the -Sea, CA
American Institute of Certified Planners
Downtown Parking Plan and Pricing.
International Downtown Association
City of Culver City, CA
Urban Land Institute
Downtown Parking Management, Pricing, and Technology Plan, and Public
Outreach.
Languages
City of Santa Monica, CA
Spanish
• Citywide Parking Pricing Analysis, Model, and Stakeholder Outreach
Japanese
0 Pier Bridge Replacement Parking Feasibility Study, including Pricing
Recommendations
• Parking Structure 3 Demolition Feasibility Study
• Civic Center Parking and Mobility Analysis and Plan for Coastal
Commission Approval and Stakeholder Outreach
• Citywide Pricing Study including Parking Pricing Model and Algorithm
• Downtown Parking Financing Plan and Stakeholder Outreach
City of Newport Beach, CA
• Corona del Mar Commercial Parking Requirement and Residential
Parking Study and Stakeholder Outreach
• Five District Parking Management and Permit Study and Stakeholder
Outreach
• Five District Parking Management and Parking District Feasibility
Studies for Coastal Commission Approval
Downtown Parking Plan, City of Healdsburg, CA
Parking plan with an in lieu fee component, Downtown Parking
Management Plan, Review, Analysis and Recommendations for parking
requirements for three districts
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Key Experience
Parking Supply/Demand Analyses
Eric Haggett, LEED AP
Parking Systems Financial Advisor
' Eric provides parking system financial, operations, planning, and
management consulting services to both public and private clients. With
a background in finance and economics, Eric has developed long-term
financial models for the parking systems of large and small municipalities,
hospitals, airports, event venues, hotels, and mixed -use developments.
Parking Operations & Management
Community & Stakeholder Engagement
Education
Bachelor of Business Administration,
Ohio University
Eric has also conducted numerous downtown planning studies, performed
shared -use analyses, provided input into zoning requirements for parking,
developed parking rate and fee schedules, advised on residential permit
parking programs, and evaluated the organization and management
of various parking systems. Throughout these engagements, Eric has
organized and participated in community outreach efforts.
Project Highlights
Certifications/Recognition
Cost/Benefit Analysis and Feasibility Study for a Downtown Parking
LEED Green Associate
Structure, Laguna Beach, CA
Evaluated the physical and financial feasibility of constructing a new
Certified Parksmart Advisor
downtown parking structure. The Walker team developed several
NPA's 40 Under 40— Class of 2017
potential layouts, and financial performance projections including
revenue, expense, and capital costs. The financial analysis also included
Affiliations
an assessment of the City's other on- and off-street parking facilities, to
International Parking & Mobility
determine the potential impact of the proposed garage on the overall
Institute
financial performance of the entire parking system.
National Parking Association
Bridge District Parking Toolkit, West Sacramento, CA
U.S. Green Building Council
Worked as part of a large team to develop an Urban Parking and
Urban Land Institute
Mobility Plan and Toolkit which lays out the vision for parking and policy
implementation. The Toolkit serves as a guide for accommodating future
development, maximizing parking resources and land use without draining
financial resources, and facilitating the District's vision for shared parking.
RiverCentre Ramp Financial Analysis, St. Paul, MN
The City wished to understand the financial implications of several
available options to rehabilitate or replace the facility. Walker developed
a financial modeling tool that could be used to evaluate the financial
impacts of the available options. Walker's financial model allowed for a
straightforward comparison of the parking demand, operating revenue
and expense, debt service, and overall financial implications of each
proposed solution.
City of Wauwatosa Village Area Parking Study, Wauwatosa, WI
The project involved evaluating existing and future parking supply/demand
conditions based on known development projects, recommending
improvements to existing parking regulations and policies, highlighting
potential new loading zones and passenger pick-up/drop-off areas,
and maximizing the use of the City's existing public parking resources.
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Key Experience
Curb Management
Transit Planning Grant Development
Electric Vehicle Transit Planning
Parking Policy and Planning
Public Policy Analysis
Education
Master of Urban Planning, Graduate
Certificate in Real Estate
Development, University of
Michigan
Bachelor of Arts, University of Michigan
Recent Publications
"Getting Smart: How to Begin Creating
Smart Communities in Parking"
IPMI edition of Parking & Mobility.
Co-author.
Tania Schleck
Parking Planning Consultant
Tania's focus at Walker is on parking consulting relating to parking and
transportation policy and planning at a range of geographies and scales.
Her analyses frequently evaluate the relationship between parking and
issues such as development and land use, access, mitigation, economic
development, and placemaking.
Tania covers a variety of areas, including transportation demand
management, shared parking analysis, parking supply/demand analysis,
parking management, parking pricing strategies, field data collection,
and city code analysis. She works with cities and developers to develop
transportation demand management plans that mitigate parking
demand. Prior to Walker, Tania was a city planner for the City of Eden
Prairie, Minnesota, a leader in planning and economic development
policies in the Twin Cities region. She focused on long-range planning
efforts, project entitlements, and customer service in the city.
Project Highlights
Parking Management Study and Code Update, City of Mill Valley, CA
Leading a study to update the City's parking ordinance, parking
requirements for new development, and parking management strategies
including review of the city's parking in lieu fee program, evaluating the
residential parking permit program, RV parking, curb regulations, and
enforcement practices.
Access and Parking Management Plan, San Luis Obispo, CA
"Challenges of Free Residential Parking Comprehensive Downtown access plan to promote active mobility, refine
Permits" California Mobility and parking operations, and better align City and transit agency investments.
Parking Association.
"Parking In Lieu Fees —Thinking Corona Del Mar Commercial District Parking Study, Newport Beach, CA
Beyond New Parking Facilities" Evaluated on -street and off-street parking conditions in the Corona Del
The California Parking and Mobility Mar neighborhood and recommended parking management strategies
Association. to redistribute parking demand and address parking spillover into
residential neighborhoods.
Downtown Parking Plan, City of Healdsburg, CA
Parking plan with an in lieu fee component, Downtown Parking
Management Plan, Review, Analysis and Recommendations for parking
requirements for three districts
Downtown Parking Redevelopment Strategy and Policy, Santa Rosa, CA
Analyzed parking surplus impacts from redevelopment and helped City
Council craft a policy to support housing on underused parking sites.
Los Angeles Department of Transportation Curb Study, Los Angeles, CA
Evaluated on -street parking supply and demand to evaluate converting
parking to a bus -only lane during peak hours.
WALKER
WALKER
CONSULTANTS
Key Experience
Shared Parking Analysis
Supply/Demand Analysis
Daniel Garcia
Parking and Mobility Consultant
Daniel's responsibilities include researching, analyzing, and providing
recommendations and guidance on parking -related issues for public
sector, private sector, and institutional clients. His work covers a variety
of areas including shared parking analysis, supply/demand analysis, and
parking management.
He holds a Master of Arts degree in Urban and Regional Planning
from the Luskin School of Public Affairs at UCLA. There he focused on
Transportation Planning and Design and Development, studying under
Parking Management
distinguished parking Professor Donald Shoup. He is interested in all
Education
forms of transportation but has found a passion for developing parking
solutions.
Master of Urban and Regional Planning,
University of California, Los Angeles
Daniel previously worked in public transportation consulting for Moore
Bachelor of Arts, California State
& Associates, Inc., and completed projects for the Los Angeles County
University Northridge
Metropolitan Transportation Authority (Metro), the Ventura County
Transportation Commission, and Marin Transit to name a few. His focus as
Technical Skills
a public transportation consultant was to lead the company's GIs efforts,
ESRI ArcGIS
which included spatial analysis, data management, and cartography.
Statistical Package for the Social
Project Highlights
Sciences (SPSS)
City of Santa Monica Civic Center Parking Management and Pricing,
Languages
Santa Monica, CA
Spanish
Mobility and Parking Analysis and Management Plan
City of Long Beach, CA
Belmont Shore Business and Residential District Study and Parking and
Multimodal Recommendations; Beach Parking Policy and Regulation
Review
City of Huntington Beach, CA
Downtown and Adjacent Residential Parking Analysis and
Recommendations
LA Metro, Los Angeles, CA
Supportive Transit Parking Program Master Plan
Civic San Diego, CA
Comprehensive Downtown Parking Plan Update
City of Healdsburg, Healdsburg, CA
Downtown Parking Management Plan, Review, Analysis and
Recommendations for parking requirements for three districts
East LA County Parking On -Street Parking Study, Los Angeles, CA
Parking management strategy. Review of community's parking needs,
on -street current parking restrictions, and enforcement practices.
Community outreach and engagement. WALKER
— _ 4
WALKER
CONSULTANTS
Key Experience
Technology -based solutions
Access and revenue control
Parking Policy
Education
RFP Name and number
Prepared for Client Name (Edit this box on Parent Page E)
Jonathan Wicks, CAPP, CPP
Operations and Technology Consultant
Jonathan joined Walker after 10 years of leadership positions with private
parking operators. Based out of the Los Angeles office he covers the
West Coast and has expertise in all manners of parking including Class A
commercial garages, hotel, event and stadium, on street valet, mixed use,
municipalities, off -airport, and flat lots.
Jonathan designs and implements parking systems and technology
improvements for public and private entities across the West Coast.
Recent parking equipment and technology upgrade consultations
include the Cities of Santa Ana, Alameda, Culver City, Mountain View,
Sacramento, San Francisco, Palo Alto, Long Beach, Pasadena, and Davis.
Bachelor of Arts, Pomona College
He has developed parking policy and procedures and consulted for the
City of Beverly Hills, SFMTA, Starwood, CIM, LBA, the Irvine Company, and
Affiliations
the Counties of Santa Clara, Alameda, and Contra Costa. He is a forward
International Parking & Mobility
thinking parking operator who has recently led work in mobile App
Institute
development and EV implementation.
California Mobility& Parking
Project Highlights
Association, Board of Directors
National Parking Association
Beverly Center Parking Facility Renovation PARCS, PGS, Beverly Hills, CA
Operations Consulting, PARCS, PGS
Strong Towns
Airport Ground Transportation
City of Huntington Beach, CA
Association
Downtown and Adjacent Residential Parking Analysis and
BOMA Greater LA
Recommendations
City of Culver City, CA
Presentations
Downtown Parking Management, Pricing, and Technology Plan, and
"Best Practices for Municipal
Public Outreach
Enforcement Contracting" CMPA,
City of Burbank Magnolia Park, Burbank, CA
Los Angeles, CA
Parking Supply/Demand, Management Strategy, Residential Permit Policy
"Optimize Your Parking Asset",
Paid Parking Feasibility Projections and Recommendations
Lorman Education Services, Live
online and recorded on demand
City of Long Beach, CA
"Implementing" Parking Technology
Beach Parking Policy and Regulation Review
Update" AGTA, San Diego, CA
El Dorado Park, Long Beach, CA
"Curb Management" Agence de
Automated parking process systems, user group evaluation.
mobilite durable Montreal,
presented virtually
City of Santa Ana, Santa Ana, CA
"Curb Management: Lessons Learned"
Operator RFP, On -Call Services, Technology and Operations Consultation
IPMI, presented virtually
East, West, and Central Plaza Garages Sacramento Kings, Sacramento, CA
"Frictionless Parking In Culver City,
Supply/Demand, Parking operator procurement assistance, PARCS
California" NPA, Las Vegas, NV
Beverly Center Parking Facility Renovation, Los Angeles, CA
Operations Consulting, PARCS, PGS
WALKER
WALKER
CONSULTANTS
Key Experience
Project Management
Charrette and Workshop Facilitation
Complete Streets Design
Urban Design
Parking and Curb Management
Education
Master of Urban and Regional Planning,
Portland State University
Bachelor of Industrial Design, Syracuse
Ben Weber, AICP
Curb Management Consultant
Ben is a planner and facilitator who works across realms of policy and
physical placemaking to help craft healthy environments where people
can have useful and memorable experiences. With over a dozen years'
professional experience throughout the West Coast states, he has worked
with cities, universities, private developers, and tribal communities to
envision and implement steps towards revitalization and livability for
people of all backgrounds.
At Walker Consultants, Ben works on a variety of projects both from
start to finish as a project manager and lead planner, and in focused,
specialized roles including leading community engagement and design
concept development. Ben is deeply versed in statewide planning
systems in California, Oregon, and Washington, as well as dozens of
municipalities, and is most effective when he is helping communities
understand how complex policy, design, and investment decisions will
make improved people places.
University Project Highlights
Affiliations Access and Parking Management Plan, San Luis Obispo, CA
Comprehensive Downtown access plan to promote active mobility, refine
American Institute of Certified Planners parking operations, and better align City and transit agency investments..
National Charrette Institute
Adjunct Professor (former) —Visual Comprehensive Downtown Parking Strategy, Fort Bragg, CA
Communications for Planners, Provided recommendations for improved parking operations and support
Portland State University for mode shifts toward active transportation, including removing parking
minimums, refining enforcement practices, and preparing parklet / street
Technical Skills seat concepts.
ArcGIS Downtown Vision and Policy Plan, Winters, CA
Adobe Creative Suite Define a Downtown vision for economic vibrancy, including concepts for
3D Modeling streetscapes, outdoor dining, waste management, and visitor wayfinding.
Downtown Parking Study, Santa Rosa, CA
Studied options for more efficient parking locations and operation
practices, identifying options for improved active transportation and site
redevelopment to housing.
Curb and Parking Access Plan, Mercer Island, WA
Development of comprehensive curb and parking access plan to
modernize their parking management, transportation operations, and
active mobility plan.
Zero Emissions Freight Study, Seattle, WA
Prepare pilot projects to introduce e-bike cargo delivery and zero -
emissions loading zones in multiple commercial districts.
WALKER
WALKER
CONSULTANTS
Years
Total: 4
With Walker: 1
Key Experience
Active Transportation
Behavior Change
Public Outreach
Technology -Based Solutions
TDM
Transportation Infrastructure
Education
Bachelor of Science, City/Urban,
Community, and Regional Planning,
California State Polytech University
Pomona, Emphasis in Transportation
& Infrastructure
Affiliations
American Planning Association- Los
Angeles/Inland Empire Chapters
South Coast Air Quality Management
District- Certified Employee
Transportation Coordinator (ETC)
Emmanuel Trigueros
TDM Planning Consultant
Emmanuel (Manny) came to Walker with four years of experience
running multifaceted TDM programs for a large company with both
suburban and urban offices in Southern California, providing him with
real -world experience in applying policy tools and operations to "move
the needle" enough to change travel behavior. At Walker, Manny has
worked on analyses of parking demand and pricing for the City of Santa
Monica, parking requirement analyses for Fort Collins, CO, and mode split
analyses for a regional park. Manny has an extraordinary knowledge of
cities, towns, and commercial districts throughout Southern California,
including Venice.
Project Highlights
Downtown Parking and Ordinance Update, Mill Valley, CA
Update to the 2008 parking ordinance. This includes collecting downtown
parking data, collecting stakeholder feedback on parking requirements,
and developing parking ordinance recommendations.
Citywide Parking Study, Santa Monica, CA
Multiple parking demand and pricing analyses at its beaches and
commercial areas. Manny worked to analyze data to determine whether
the city would benefit from shifting some blocks from time limited to
paid parking and to analyze lengths of stay at beach parking facilities.
Downtown Parking Demand Study, Fort Collins, CO
Provided a review downtown parking conditions, parking pricing analysis,
parking code and curb management consulting, implementation plan
considerations, and public engagement.
El Dorado Park Parking Access & Revenue Control System (PARCS), Long
Beach, CA
*Indicates work with previous firm Provided metadata analysis of park activity's duration of stay, PARCS
lane design, and specifications and testing procedures for the PARCS
system.
Transit Feasibility Study, Fresno, CA
Conducted a study to evaluate the physical and financial feasibility of
several transit alternatives along Golden State Boulevard, including low -
or zero -emissions light rail, monorail, and bus rapid transit.
TDM Measures for Southern California Client Offices, Multiple Locations,
CA*
TDM measures to improve commute efficiency for 5,000+ employees
for a major tech corporation. Updated on -site parking eligibility and
utilization, bike checkout programs, Vanpool program marketing and
adoption, personalized commute coaching programs, dynamic carpool
matching program, and campus circulator bikes.
WALKER
WALKER
CONSULTANTS