Loading...
2025 12 08 ACSC Quarterly Meeting ARTS & COMMUNITY SERVICES COMMISSION Page 1 of 4 DECEMBER 8, 2025 AGENDA ARTS & COMMUNITY SERVICES COMMISSION AGENDA CITY HALL COUNCIL CHAMBER 78495 Calle Tampico, La Quinta MONDAY, DECEMBER 8, 2025, AT 4:00 P.M. Members of the public may listen to this meeting by tuning-in live via www.laquintaca.gov/livemeetings. CALL TO ORDER Roll Call: Commissioners Beesemyer, Biondi, Brower, Webb, and Chair Chiapperini PLEDGE OF ALLEGIANCE PUBLIC COMMENT ON MATTERS NOT ON THE AGENDA At this time, members of the public may address the Commission on any matter not listed on the agenda pursuant to the “Public Comments – Instructions” listed at the end of the agenda. The Commission values your comments; however, in accordance with State law, no action shall be taken on any item not appearing on the agenda unless it is an emergency item authorized by the Brown Act [Government Code § 54954.2(b)]. CONFIRMATION OF AGENDA ANNOUNCEMENTS, PRESENTATIONS AND WRITTEN COMMUNICATIONS – NONE CONSENT CALENDAR NOTE: Consent Calendar items are routine in nature and can be approved by one motion. PAGE 1. RECEIVE AND FILE MEETING MINUTES DATED SEPTEMBER 8, 2025 5 Arts & Community Services Commission agendas and staff reports are now available on the City’s web page: www.laquintaca.gov ARTS & COMMUNITY SERVICES COMMISSION Page 2 of 4 DECEMBER 8, 2025 AGENDA BUSINESS SESSION PAGE 1. RECOMMEND COUNCIL APPROVAL OF PILLAR OF THE COMMUNITY AWARD NOMINEES 9 2. RECOMMEND RECIPIENT OF THE 2025 LA QUINTA SENIOR INSPIRATION AWARD TO CITY COUNCIL 29 STUDY SESSION PAGE 1. DISCUSS MARKETING AND ECONOMIC DEVELOPMENT STRATEGIES FOR FISCAL YEAR 2025/26 41 DEPARTMENTAL REPORTS – VERBAL UPDATES 1. LA QUINTA YOUTH COLLECTIVE 2. LA QUINTA ART CELEBRATION PURCHASE COMMITTEE 3. CITY EVENTS RECAP COMMISSIONERS’ ITEMS ADJOURNMENT The next regular quarterly meeting of the La Quinta Arts & Community Services Commission will be held March 9, 2026, commencing at 4:00 p.m. at the La Quinta City Hall Council Chamber, 78495 Calle Tampico, La Quinta, CA 92253. DECLARATION OF POSTING I, Amanda Guerrerp, Secretary of the Arts & Community Services Commission of the City of La Quinta, do hereby declare that the foregoing Agenda for the Commission meeting of December 8, 2025 was published on the City’s website in the “Calendar / Public Meetings” direct icon link from the City’s home page, and posted at the following freely accessible bulletin boards to members of the public, located near the entrance to the Council Chamber at 78495 Calle Tampico and the La Quinta Wellness Center at 78450 Avenida La Fonda, on December 3, 2025. DATED: December 3, 2025 Amanda Guerrero, Commission Secretary City of La Quinta, California ARTS & COMMUNITY SERVICES COMMISSION Page 3 of 4 DECEMBER 8, 2025 AGENDA Public Notices  Agenda packet materials are available for public inspection: 1) at the Clerk’s Office at La Quinta City Hall, located at 78495 Calle Tampico, La Quinta, California 92253; and 2) on the City’s website at https://www.laquintaca.gov/business/boards-and-commissions/community-services- commission, in accordance with the Brown Act [Government Code § 54957.5; AB 2647 (Stats. 2022, Ch. 971)].  Closed captions in English and Spanish are available through the City’s video streaming services for live public meetings at www.laquintaca.gov/livemeetings and for the video archive at www.laquintaca.gov/pastmeetings.  The La Quinta City Council Chamber is wheelchair accessible. If hearing assistance equipment is needed, please call the City Clerk’s office at (760) 777-7014, 24-hours in advance of the meeting and accommodation will be made.  If background material is to be presented to the Commission during a Commission meeting, please be advised that 15 copies of all documents, exhibits, etc., must be supplied to the Commission Secretary for distribution. It is requested that this takes place prior to the beginning of the meeting. PUBLIC COMMENTS – INSTRUCTIONS Members of the public may address the Commission on any matter listed or not listed on the agenda as follows: WRITTEN PUBLIC COMMENTS can be provided either in-person during the meeting by submitting 15 copies to the Commission Secretary, it is requested that this takes place prior to the beginning of the meeting; or can be emailed in advance to MCalderon@LaQuintaCA.gov, no later than 12:00 p.m., on the day of the meeting. Written public comments will be distributed to the Commission, made public, and will be incorporated into the public record of the meeting, but will not be read during the meeting unless, upon the request of the Chair, a brief summary of public comments is asked to be reported. If written public comments are emailed, the email subject line must clearly state “Written Comments” and should include: 1) full name, 2) city of residence, and 3) subject matter . VERBAL PUBLIC COMMENTS can be provided in-person during the meeting by completing a “Request to Speak” form and submitting it to the Commission Secretary; it is requested that this takes place prior to the beginning of the meeting. Please limit your comments to three (3) minutes (or approximately 350 words). Members of the public shall be called upon to speak by the Chair. In accordance with City Council Resolution No. 2022-028, a one-time additional speaker time donation of three (3) minutes per individual is permitted; please note that the member of the public donating time must: 1) submit this in writing to the Commission Secretary by completing a “Request to Speak” form noting the name of the person to whom time is being donated to, and 2) be present at the time the speaker provides verbal comments. Members of the public who utilize a translator shall be provided at least twice of the allotted time to ensure non-English speakers receive the same opportunity to directly address the Council. ARTS & COMMUNITY SERVICES COMMISSION Page 4 of 4 DECEMBER 8, 2025 AGENDA Verbal public comments are defined as comments provided in the speakers’ own voice and may not include video or sound recordings of the speaker or of other individuals or entities, unless permitted by the Chair. Public speakers may elect to use printed presentation materials to aid their comments; 15 copies of such printed materials shall be provided to the Commission Secretary to be disseminated to the Commission, made public, and incorporated into the public record of the meeting; it is requested that the printed materials are provided prior to the beginning of the meeting. There shall be no use of Chamber resources and technology to display visual or audible presentations during public comments, unless permitted by the Chair. All writings or documents, including but not limited to emails and attachments to emails, submitted to the City regarding any item(s) listed or not listed on this agenda are public records. All information in such writings and documents is subject to disclosure as being in the public domain and subject to search and review by electronic means, including but not limited to the City’s Internet Web site and any other Internet Web-based platform or other Web-based form of communication. All information in such writings and documents similarly is subject to disclosure pursuant to the California Public Records Act [Government Code § 7920.000 et seq.]. TELECONFERENCE ACCESSIBILITY – INSTRUCTIONS Teleconference accessibility may be triggered in accordance with AB 2449 (Stats. 2022, Ch. 285), codified in the Brown Act [Government Code § 54953], if a member of the Arts and Community Services Commission requests to attend and participate in this meeting remotely due to “just cause” or “emergency circumstances,” as defined, and only if the request is approved. In such instances, remote public accessibility and participation will be facilitated via Zoom Webinar as detailed at the end of this Agenda. *** TELECONFERENCE PROCEDURES*** APPLICABLE ONLY WHEN TELECONFERENCE ACCESSIBILITY IS IN EFFECT Pursuant to Government Code § 54953(f) [AB 2449, Stats. 2022, Ch. 285, Rubio]. Verbal public comments via Teleconference – members of the public may attend and participate in this meeting by teleconference via Zoom and use the “raise your hand” feature when public comments are prompted by the Chair; the City will facilitate the ability for a member of the public to be audible to the Commission and general public and allow him/her/they to speak on the item(s) requested. Please note – members of the public must unmute themselves when prompted upon being recognized by the Chair, in order to become audible to the Commission and the public. Only one person at a time may speak by teleconference and only after being recognized by the Chair. ZOOM LINK: https://us06web.zoom.us/j/81689580150 Meeting ID: 816 8958 0150 Or join by phone: (253) 215 – 8782 Written public comments – can be provided in person during the meeting or emailed to MCalderon@LaQuintaCA.gov any time prior to the adjournment of the meeting, and will be distributed to the Commission, made public, incorporated into the public record of the meeting, and will not be read during the meeting unless, upon the request of the Chair, a brief summary of any public comment is asked to be read, to the extent the Committee can accommodate such request. Closed Caption and Translation – are accessible through the Zoom Webinar audiovisual platform and accessible in real-time to all teleconference participant ARTS AND COMMUNITY SERVICES COMMISSION Page 1 of 4 SEPTEMBER 8, 2025 QUARTERLY MINUTES ARTS AND COMMUNITY SERVICES COMMISSION MINUTES MONDAY, SEPTEMBER 8, 2025 CALL TO ORDER A regular quarterly meeting of the Arts and Community Services Commission (Commission) was called to order at 4:00 p.m. by Vice Chair Chiapperini. PRESENT: Commissioners Beesemyer, Brower, Webb, and Vice ChairpChiapperini ABSENT: Chairperson Biondi PLEDGE OF ALLEGIANCE Commissioner Beesemeyer led the audience in the Pledge of Allegiance. PUBLIC COMMENT ON MATTERS NOT ON THE AGENDA – None CONFIRMATION OF AGENDA – Confirmed ANNOUNCEMENTS, PRESENTATIONS, AND WRITTEN COMMUNICATIONS – None CONSENT CALENDAR ITEMS 1.RECEIVE AND FILE MEETING MINUTES DATED JUNE 9, 2025 MOTION – A motion was made and seconded by Commissioners Beesemeyer/Brower to approve the Consent Calendar as presented. Motion passed: ayes – 4, noes – 0, abstain – 0, absent – 1 (Biondi). BUSINESS SESSION 1.APPOINT MEMBERS OF THE ARTS AND COMMUNITY SERVICES COMMISSION TO SERVE AS CHAIRPERSON AND VICE CHAIRPERSON FOR FISCAL YEAR 2025/26 The Commission waived presentation of the staff report, which is on file in the Community Services Department. MOTION – A motion was made and seconded by Commissioners Webb/Beesemeyer to appoint Vice Chairperson Chiapperini to serve as Chairperson for fiscal year 2025/26. Motion passed: ayes – 4, noes – 0, abstain – 0, absent – 1 (Biondi). CONSENT CALENDAR ITEM NO. 1 5 ARTS AND COMMUNITY SERVICES COMMISSION Page 2 of 4 SEPTEMBER 8, 2025 QUARTERLY MINUTES MOTION – A motion was made and seconded by Vice Chairperson Chiapperini /Commissioner Beesemeyer to appoint Commissioner Webb to serve as Vice Chairperson for fiscal year 2025/26. Motion passed: ayes – 4, noes – 0, abstain – 0, absent – 1 (Biondi). 2. APPOINT MEMBERS OF THE ARTS AND COMMUNITY SERVICES COMMISSION TO SERVE ON THE NOVEMBER 2025 AND MARCH 2026 CIVIC CENTER ART SELECTION COMMITTEE The Commission waived presentation of the staff report, which is on file in the Community Services Department. The Commission discussed Commissioners Webb and Chiapperini served on the Civic Center Art Selection Committee, and concurred Commissioners Beesemeyer and Brower will serve on the upcoming committees. MOTION – A motion was made and seconded by Commissioners Webb/Chiapperini to appoint Commissioners Beesemeyer and Brower to serve on the November 2025 and March 2026 Civic Center Art Selection Committee. Motion passed: ayes – 4, noes – 0, abstain – 0, absent – 1 (Biondi). 3. RECOMMEND COUNCIL APPROVAL OF COMMUNITY SERVICES AWARD NOMINEE VICE CHAIRPERSON CHIAPPERINI RECUSED HIMSELF FROM PARTICIPATING IN THE DISCUSSION AND VOTE ON BUSINESS SESSION ITEM NO. 3 DUE TO A POTENTIAL CONFLICT OF INTEREST STEMMING FROM A PERSONAL RELATIONSHIP WITH THE NOMINEE UNDER CONSIDERATION AND LEFT THE DAIS AT 4:05 P.M. COMMISSIONER WEBB ASSUMED PRESIDING OFFICER RESPONSIBILITIES FROM VICE CHAIRPERSON CHIAPPERINI FOR THIS ITEM Management Analyst Calderon presented the staff report, which is on file in the Community Services Department. The Commission discussed the accomplishments of proposed nominee Tomm Belanich, highlighting his notable contributions as a volunteer, mentor, and advocate; and expressed support for recommending Council approval of his nomination for the Community Servies Award. MOTION – A motion was made and seconded by Commissioners Brower/Beesemeyer to recommend Council approval of Community Services Award Nominee Tomm Belanich. Motion passed: ayes – 3, noes – 0, abstain – 0, absent – 2 (Biondi and Chiapperini). 6 ARTS AND COMMUNITY SERVICES COMMISSION Page 3 of 4 SEPTEMBER 8, 2025 QUARTERLY MINUTES VICE CHAIRPERSON CHIAPPERINI RETURNED TO THE DAIS AT 4:11 P.M. AND RESUMED PRESIDING OFFICER RESPONSIBILITIES FOR THE REMAINDER OF THE MEETING 4. RECOMMEND COUNCIL APPROVAL OF ARTIST(S) FOR SILVERROCK PARK MURAL Management Analyst Calderon presented the staff report, which is on file in the Community Services Department. The Commission discussed the advantages of recommending one artist for the design of the entire building to ensure continuity of the design, and emphasized the importance of a cohesive mural for the single facility; and reached a consensus to recommend Council approval of artist John Cuevas, noting his ability to reflect the desert environment and multitude of artistic contributions throughout the Coachella Valley. MOTION – A motion was made and seconded by Commissioners Webb/Brower to recommend Council approval of artist John Cuevas for the SilverRock Park Mural. Motion passed: ayes – 4, noes – 0, abstain – 0, absent – 1 (Biondi). STUDY SESSION – None DEPARTMENTAL REPORTS – Verbal Updates 1. CITY EVENTS CALENDAR Staff provided an overview of recent and upcoming City events including the Captain Hunter Lopez Lightsaber Vigil, the 9/11 Candlelight Vigil, the inaugural La Quinta Fall Festival which will feature a live band, food trucks, children’s activities and a photo booth. Staff also highlighted the upcoming Veterans Recognition Ceremony, Tree Lighting Ceremony, and Ironman 70.3 La Quinta triathlon routes, potential traffic impacts and related community outreach. The Commission discussed incorporating the Read with Me Program at the La Quinta Fall Festival and the promotion of City events through the website, social media, and the City’s notification subscription, Quail Mail. 2. ART IN PUBLIC PLACES UPDATES Staff provided updates on several Art in Public Places (APP) initiatives, including the City Hall mural by artist Nate Frizzell scheduled to begin in January 2026, 64 artworks from the City’s APP collection were added to the Public Art Archive website, and 10 artworks were loaned to the Coachella Valley Rescue Mission with plaques and QR codes for public engagement. 7 ARTS AND COMMUNITY SERVICES COMMISSION Page 4 of 4 SEPTEMBER 8, 2025 QUARTERLY MINUTES The Commission commended these efforts for enhancing visibility and community connection. 3. LA QUINTA YOUTH COLLECTIVE UPDATE Staff noted Council approved the La Quinta Youth Collective on May 20, 2025, applications are currently being accepted, and it is scheduled to launch in October 2025. The program is open to students who are La Quinta residents or attend a high school in La Quinta and aims to connect youth with local government and community opportunities. 4. FRITZ BURNS PARK IMPROVEMENTS PROJECT NO. 2021-02 Staff provided updates on the Fritz Bruns Park (Park) Improvements Project noting planned enhancements to the playground, entryway improvements, expanded parking and pool area renovations. Pool programs will be relocated to the Pawly Pool Family Aquatic Complex in Indio from November 2025 to May 2026 during the project construction. The Commission discussed parking demands at the Park and commended the City for the planned parking improvements. 5. COMMISSION MEETING SCHEDULE FOR FISCAL YEAR 2025/26 Staff confirmed the regular quarterly meetings of the Commission are scheduled for December 8, 2025, March 9, 2026, and June 8, 2026, with special meetings to be scheduled as needed. COMMISSIONERS’ ITEMS – None ADJOURNMENT There being no further business, it was moved and seconded by Commissioners Beesemeyer/Webb to adjourn this meeting at 4:32 p.m. Motion passed: ayes – 4, noes – 0, abstain – 0, absent – 1 (Biondi). Respectfully submitted, Amanda Guerrero, Commission Secretary City of La Quinta, California 8 City of La Quinta ARTS AND COMMUNITY SERVICES COMMISSION: December 8, 2025 STAFF REPORT AGENDA TITLE: RECOMMEND COUNCIL APPROVAL OF PILLAR OF THE COMMUNITY AWARD NOMINEES RECOMMENDATION Recommend Council approval of Pillar of the Community Award Nominees. EXECUTIVE SUMMARY La Quinta’s Community Services Awards Program (Awards Program) (Attachment 1) recognizes outstanding citizens for their contributions to the community. Phil La Greca and Doug Hassett were nominated for the Pillar of the Community Award for their volunteerism and involvement with community organizations. The Arts and Community Services Commission (Commission) will review the nominations and make a recommendation to Council. FISCAL IMPACT The total cost for the Pillar of the Community Award plaque, commemorative pin, and engraving of recipient names on the Community Awards Acknowledgement Monument is approximately $500. Funds are available in the Community Services Experiences and Events budget (Account No. 101-3003-60149). BACKGROUND/ANALYSIS The Pillar of the Community Award recognizes individuals who have made significant and sustained contributions to the community. Candidates who are nominated for the Pillar of the Community Award must meet the following qualifications: 1. Must be a current or former resident of La Quinta for a minimum of three (3) years, including La Quinta residents who have passed away. 2. Must have dedicated a minimum of three (3) years of service to the community of La Quinta in one or more of the following areas: BUSINESS SESSION ITEM NO. 1 9 Community Engagement & Leadership – Participation or leadership efforts to improve or address issues within the community. Volunteer Efforts & Philanthropy – Donation of time or services to local organizations including nonprofits, charities, schools, animal shelters, senior centers, sports leagues, churches, and/or youth organizations. Public service – Employment or involvement in public service fields including education, law enforcement, emergency services, healthcare, and/or local government. Nominations for the Award Program are submitted by community members and reviewed by staff. The following nominations are being presented for consideration: Phil La Greca (Attachment 2) Arts and Community Services Commission, 2019–2023 Volunteer, La Quinta Art Celebration, 2020–2025 Certified Tourism Ambassador (Visit Greater Palm Springs) Volunteer, Coachella Valley Horse Rescue Doug Hassett (Attachment 3) Construction and Appeals Board, 2014–2015 Coachella Valley Mosquito and Vector Control Board, 2015–2021 Planning Commission, 2021–Present Volunteer performer: City of La Quinta Veterans Recognition Ceremony, 9/11 Vigil, Hunter Lopez Vigil, and City Picnic ALTERNATIVES The Commission may elect not to recommend the nominees to Council. Prepared by: Michael Calderon, Senior Management Analyst Approved by: Christina Calderon, Community Services Deputy Director Attachments: 1. Community Awards Program Criteria 2. Phil La Greca Nomination 3. Doug Hassett Nomination 10 Pillar of the Community Qualifications: 1.Candidates must be or have been a resident of La Quinta for a minimum of three (3) years, including La Quinta residents who have passed away. 2.Candidates must have dedicated a minimum of three (3) years of service to the community of La Quinta in one or more of the following areas: Community Engagement & Leadership – Taking part and/or leading efforts to improve the local community and address community issues. Volunteer Efforts & Philanthropy – Donation of time or services to local organizations including nonprofits, charities, schools, animal shelters, senior centers, sports leagues, churches, and/or youth organizations. Public service – Employment or involvement in public service fields including education, law enforcement, emergency services, healthcare, and/or local government. Recognition Process: Nominations are accepted year-round. SIA recipients are not automatically inducted as Pillars of the Community. Candidates may have received prior recognition from the City in one or more of the following areas: -Distinguished Citizen Award -Community Services Award -Junior Inspiration/Youth Achievement Award Nominees are vetted by City staff, recommended by ACSC, and approved by City Council. Recipients are presented with an award and/or plaque during a special Pillars of the Community Ceremony in the Council Chambers. Recipient names are permanently added to the perpetual plaque located in the City Hall lobby. Recipient names are permanently added to the Pillar of the Community and Distinguished Citizen monument located in Civic Center Campus. Recipients are acknowledged at the City Picnic, and/or additional City Events. Recipients are featured on the City’s social media and mentioned in The Gem community magazine. City of La Quinta Community Awards Program The City of La Quinta’s community awards programs were developed to recognize the individuals who have made significant impacts in La Quinta through their acts of service, kindness, leadership, and dedication to serving the community. Citizens are encouraged to nominate individuals they feel are deserving of these awards based on the criteria listed below. Nominees are assessed and reviewed on a case-by-case basis and awarded at the discretion of City staff, Arts and Community Services Commission (ACSC), and/or City Council. The City of La Quinta reserves the right to approve or deny any and all awards nominees. ATTACHMENT 1 11 Qualifications: 1.Candidates must be five (5) to eighteen (18) years of age. 2.Candidates must be or have been a La Quinta resident or attended a La Quinta school (public, private, or homeschool) for a minimum of one (1) year. 3.Candidates must have contributed significantly to the community of La Quinta. Examples may include: Academic Achievement – Accomplishments attained in an academic setting include outstanding test scores, research outcomes, scholarships, academic honors, and/or continued education. Acts of Kindness or Service – Helping others, organizing fundraisers, planting trees, leading a community clean-up event, and/or any other acts of selfless service that positively impact the community. Artistic Achievement – Accomplishments in the field of visual, literary, or performing arts including awards, scholarships, productions, and overall achievements in the arts. Athletic Achievement – Accomplishments in the field of sports including outstanding athletic performance (team or individual), scholarships, and/or tournament/championship game performances. Community Engagement & Leadership – Taking part and/or leading efforts to improve the local community and address community issues. Help to build self-esteem and be a good role model for their peers. Volunteer Efforts – Donation of time or services to local organizations including nonprofits, charities, schools, animal shelters, senior centers, sports leagues, churches, and/or youth organizations. Recognition Process: Nominations are accepted year-round. Nominees are vetted by City staff, recommended by ACSC, and approved by City Council. Recipients are presented with an award/certificate during a City Council meeting. To allow for instantaneous recognition, recipients will be honored at a Council meeting immediately following the ACSC meeting during which they were approved for the award. Recipients are acknowledged at the City Picnic, and/or additional City Events. Recipients are acknowledged on the City’s social media. Junior Inspiration & Youth Achievement Award 12 Qualifications: 1.Candidates must be or have been a *resident of La Quinta for a minimum of one (1) year, including former residents who have passed away. Individuals who do not currently live in La Quinta or have never been a La Quinta resident are considered eligible if they have volunteered, own a La Quinta-based business, or served La Quinta residents in some capacity for a minimum of three (3) years. Examples include: -Teachers who live in other Coachella Valley cities, but teach at La Quinta schools -Youth sports coaches who live in other Coachella Valley cities, but coach La Quinta teams -Business owners who live in other Coachella Valley cities, but own businesses in La Quinta 2.Candidates must have contributed to the community of La Quinta and/or Coachella Valley through their acts of service or involvement with community organizations, athletics, or the local art scene. Examples may include: Volunteering or involvement with nonprofits, charities, schools, animal shelters, food banks, senior centers, etc. Coaches, referees, professional/collegiate athletes, involvement with youth sports organizations, etc. Painters, sculptors, performing artists, musicians, writers, etc. Recognition Process: Nominations are accepted year-round. Nominees are vetted by City staff, recommended by ACSC, and approved by City Council. Recipients are presented with an award/plaque during a City Council meeting. Recipients are acknowledged at the City Picnic, and/or additional City Events. Recipients are acknowledged on the City’s social media. Recipient names are engraved on the Distinguished Citizen/Artists & Athletes monument in Civic Center Campus Distinguished Citizen 13 Qualifications: 1. Candidates must be a current *resident of La Quinta for a minimum of one (1) year including former residents who have passed away. *Individuals who do not currently live in La Quinta or have never been a La Quinta resident are considered eligible if they have volunteered, own a La Quinta-based business, or served La Quinta residents in some capacity for a minimum of three (3) years. Examples include: - Teachers who live in other Coachella Valley cities, but teach at La Quinta schools - Youth sports coaches who live in other Coachella Valley cities, but coach La Quinta teams - Business owners who live in other Coachella Valley cities, but own businesses in La Quinta 2. Candidates must have demonstrated acts of kindness or service to the community of La Quinta through their time, actions, talents, or dedication. Examples may include: Leadership Social Responsibility Mentorship Positive Change Selfless Service to the Community 3. Candidates should serve as a role model for compassion and strive to make the community of La Quinta a better place. Recognition Process: Nominations are accepted year-round. Nominees are vetted by City staff, recommended by ACSC, and approved by City Council. Recipients are presented with a certificate during a City Council meeting. Recipients are acknowledged at the City Picnic, and/or additional City Events. Recipients are acknowledged on the City’s social media. Community Service Award 14 25 September 2025 Pillar of the Community Award Nominations for: Doug Hassett & Phil La Greca Dear Christina & Michael, ATTACHMENT 2 I am presenting you with Pillar of the Community Award Nominations for Doug and Phil because of the length of each of their service, dedications and volunteering. I feel that they should just go to the top of the awards chain because of the years of service with our City and continuing service. I hope you both wi ll feel the same. Thank you, 15 16 17 18 19 LA QUINTA ARTCELEBRATION September 8, 2025 Sally Sheldon Experience Amazing Art! Arts & Community Services Commission City of La Quinta 78495 Calle Tampico La Quinta, CA 92253 Re: Community Service Awards Dear Sally, Both as a resident of La Quinta and an employee of SCOPE Events, LLC, I am writing you to recommend Phil La Greca for the Community Service Award. Phil has been a resident of La Quinta for over 20 years and has diligently served as a Volunteer for La Quinta Arts Festival and La Quinta Art Celebration events every year. Whenever we have a new volunteer position, we always know that Phil will be up for the challenge and will embrace it. At the Spring 2025 event, we asked if he could take­ over the dreaded task of Captain for Artist Labor for Hire. Although artists sign-up prior to the event, it doesn't mean they will be ready at their designated time slot to have our labor crew help them to set-up or tear-down. By the end of the first hour, the schedule is already in chaos. We needed an individual that was strong enough to stand-up to the artists when informing them that they had missed their time slot and now would have to wait, one that can handle stress and keep their sense of humor through 2 days of set-up and Sunday night tear-down, and earn the respect of the artists overall. Not only did Phil excel, but he is going to be the Captain for Labor once again in November! In addition throughout the show, Phil delivers boxed lunches to artists, is a bartender at the Artist Award Reception, and is always available when I need one more favor! But the Arts Celebrations are just a small display of Phil's talents. He also served 11 years as a Tourism Guide for Visit Greater Palm Springs Tourism, 15 years as a Guide for Desert Adventures, is a Certified Nationalist Graduate from Cal State Riverside. Before he moved to the desert, he was a Little League coach for 25 years in Orange County, and is an Army Veteran. Phil La Greca is an asset to our community and should be recognized for his years of dedication. Please honor this individual. Sincerely, Kathleen Hughes, Event Director 20 SCOPE Events, LLC PO Box 104, La Quinta, CA 92247 21 ATTACHMENT 3 22 23 24 25 26 27 28 City of La Quinta ARTS AND COMMUNITY SERVICES COMMISSION: December 8, 2025 STAFF REPORT AGENDA TITLE: RECOMMEND RECIPIENT OF THE 2025 LA QUINTA SENIOR INSPIRATION AWARD TO CITY COUNCIL RECOMMENDATION Recommend recipient of the 2025 La Quinta Senior Inspiration Award to City Council. EXECUTIVE SUMMARY Riverside County’s Senior Inspiration Award (SIA) Program recognizes and honors outstanding senior citizens for volunteer service. Each Coachella Valley city nominates a resident and/or volunteer for this program. Staff requested nominations from local community organizations and received four (4) nominees. FISCAL IMPACT – None. BACKGROUND/ANALYSIS Riverside County’s annual SIA recognizes senior citizens, 60 years of age or older, to be for their volunteerism and active engagement in their community. Staff solicited nominations (Attachment 1) from several local organizations including Greater Coachella Valley Chamber of Commerce, La Quinta Historical Society, La Quinta Rotary Club, Friends of the La Quinta Library, La Quinta Cove Neighborhood Association, Friends of the Desert Mountains, Coachella Valley Rescue Mission, FIND Food Bank, Desert Classic Charities, Riverside County Sheriff, Riverside County Fire, La Quinta Library and La Quinta Museum. Staff also requested nominations through social media. The following nominations were received (Attachment 2): Lorna Curran – Friends of the La Quinta Public Library Judy Hoffman – Coachella Valley Foster Kids Kathleen O’Regan – Hidden Harvest, Coachella Valley Disaster Preparedness Network, Ophelia Project Priscilla Paltin – Housing Commission BUSINESS SESSION ITEM NO. 2 29 Only one (1) nomination can be submitted from each Coachella Valley City. The nominees meet the established award criteria, and a brief synopsis of their community engagement is provided in Attachment 2. The award will be presented at the SIA luncheon held on March 27, 2026, at the Grand Hyatt Resort & Spa in Indian Wells. ALTERNATIVES Staff does not recommend an alternative. Prepared by: Michael Calderon, Management Analyst Community Services Approved by: Christina Calderon, Community Services Deputy Director Attachments: 1. Nomination Letter 2. SIA Nominees 30 October 27, 2025 Thank you for your continued support and involvement with the City of La Quinta. This letter is to invite you to assist us with seeking nominations for an outstanding senior. Since 1992, and now in its 34th year, the County of Riverside and the nine incorporated cities of the Coachella Valley have sponsored the Senior Inspiration Awards Luncheon. Annually, each city selects one recipient as their outstanding senior for this event. The event will be held at the Grand Hyatt Resort & Spa in the City of Indian Wells on March 27, 2026. This is our collective opportunity to recognize our senior residents who have gone above and beyond for our community. Nominations are now being accepted, and we invite you to submit one or more names, along with a summary (maximum 150 words), stating why this senior should be recognized for the La Quinta Senior Inspiration Award Honoree. The County has provided the following criteria for potential honorees: •The honoree should be at least 60 years or older. •Reside and/or volunteer in La Quinta. •Be actively involved in community affairs. •Personifies a healthy, active and contributing attitude and lifestyle. Nomination Forms are enclosed for your use and submission. Please complete one or more Nomination Forms and return to Caroline Doran at the Wellness Center, 78-450 Avenida La Fonda, La Quinta CA 92253 no later than November 14, 2025. You can also email the forms to her at: cdoran@laquintaca.gov. Our deadline is needed to ensure the nominees are reviewed by our Arts and Community Services Commission with recommendations to the La Quinta City Council, which makes the final approval. We have provided a list of our previous honorees for your reference. We’re proud of the contributions our residents make to our community. Let’s continue to highlight and recognize the great work being accomplished by our La Quinta seniors. Thank you! Sincerely, Linda Evans, Mayor ATTACHMENT 1 31 32 Senior Inspiration Award Nomination for 2026 Judy Hoffman – Deserving of Recognition by Jennifer Nelson / Caroline Doran Volunteer Experience: Read with Me Program Oasis Elementary School = 5 years Child Protective Services 501(c)3 – 8 years Works with case worker to find 92 gifts per year for children in foster care. Collects ear buds for children in foster care. Public Safety Department City of La Quinta – volunteer 8 years – triages phone calls to assist residents with their inquires about lost items, code concerns, traffic tickets, and matters that are funneled to the substation at City Hall - Public Safety department. Works out at the Wellness Center Fitness Gym – City of La Quinta History: RN Emergency Room nurse for 25 years, Cleavland Chicago City Harbor City. Please consider Ms. Judy Hoffman: Judy has great concerned for the children whom are in foster care so they are not forgotten. 33 34 Ms. Lorna Curran Volunteer Experience: Friends of the La Quinta Library Assists with making available donated books in the hands of the community. The books stay in the Coachella Valley and sometimes free and sometimes priced at an affordable cost to encourage literacy, and enjoyment of reading for all. Books donated are sorted by their genre (fiction, non-fiction, biographies etcetera, and follow library guidelines to place in the bookstore. Books are priced very low so all can acquire a book. Books are sorted for children’s programs and given out at no cost during events. Many boxes of book donations are given to the Friends of the La Quinta Library the revenue obtained by selling the books at the Friends of the Library bookstore shelp with costs of many library programs. Loran volunteers her many hours in the following programs. Dia De Los Ninos – 1500 books have been sorted and check for quality and genre for this children’s program. Each child is given a passport (like a punch card) for different stations at the Dia De Los Ninos event and with a passport card filled out are given their very own books. Book or Treat Halloween – provide a book in a gift bag with other items to encourage literacy. Loran and the volunteer team participate in book parties to organize the books and create gift bags for the children. 35 36 37 38 39 40 City of La Quinta ARTS AND COMMUNITY SERVICES COMMISSION: December 8, 2025 STAFF REPORT AGENDA TITLE: DISCUSS MARKETING AND ECONOMIC DEVELOPMENT STRATEGIES FOR FISCAL YEAR 2025/26 RECOMMENDATION Discuss Marketing and Economic Development Strategies for fiscal year 2025/26. EXECUTIVE SUMMARY The fiscal year (FY) 2025/26 Marketing and Economic Development Plan (Plan) for the City aims to build upon significant progress made in FY 2024/25 by expanding efforts to position La Quinta as a premier destination for business, tourism, and quality living. This plan focuses on sustainable economic growth, enhanced community branding, diversified local economy, and robust support for local businesses and workforce development. Staff seeks to provide the Commission with an opportunity to ensure full understanding and address any concerns. FISCAL IMPACT – None. BACKGROUND/ANALYSIS La Quinta has experienced steady economic and population growth over the past several years. The City has made strategic investments in tourism, brand development, and business attractions to sustain its economic momentum. Population and Demographics: La Quinta's population has continued to increase annually. The City proudly boasts a high quality of life, a mix of residential communities, and a substantial seasonal visitor population due to our popularity as a tourist destination. STUDY SESSION ITEM NO. 1 41 Economic Performance: Over the last few years, La Quinta has seen expanding retail, restaurant, and hospitality sectors, capitalizing on its position as a premier resort and golf destination in the region. The City recovered quickly from pandemic-related disruptions, with local businesses and tourism numbers rebounding to pre-pandemic levels. Business Development: Proactive economic development efforts have included revitalizing commercial corridors, supporting small business growth, and attracting new investment – particularly in hospitality and experiential retail. The City has partnered with regional organizations to leverage resources and maximize business attraction opportunities. Tourism and Events: Tourism remains a cornerstone of the local economy, with notable events attracting out-of-town visitors and boosting local businesses. La Quinta has positioned itself as a culinary and cultural tourism hub, hosting PGA Tour tournaments, the Nation’s #1 Craft & Fine Art event, and collaborating with the Greater Palm Springs Convention and Visitors Bureau. Expansion of off- season events has helped to smooth seasonal fluctuations and strengthen year- round economic activity. Infrastructure and Community Investment: In recent years, the City has invested in infrastructure improvements, public safety initiatives, and quality-of-life projects, such as park enhancements and community programming. These efforts have supported both resident satisfaction and the City’s appeal to visitors and potential investors. Branding and Marketing: La Quinta has continued to invest in professional marketing and branding, highlighting its reputation as “The Gem of the Desert.” Updated campaigns have broadened the City’s reach to regional, national, and international audiences, while connecting and engaging with the local community. Overall, La Quinta’s recent trajectory demonstrates resilience and proactive planning, setting a strong foundation for the FY 2025/26 economic development strategy. Strategic initiatives implemented over the past few years have fostered a vibrant local economy, expanded tourism, strengthened the business environment, and enhanced the City’s image as a premier destination in Southern California. As part of the FY 2025/26 media plan, the following strategies have been identified: Community Outreach: To build strong relationships with local residents, foster civic pride, and encourage participation in local initiatives and events. Tourism: To attract visitors, increase length of stay, and enhance the visitor experience contributing to the local economy. 42 Economic Development: To support existing businesses, attract new ones, foster innovation, and create favorable economic development, leading to new jobs creation and prosperity. Staff seeks to provide the Commission with an opportunity to ask questions and obtain clarification regarding the Council-reviewed FY 2025/26 Marketing and Economic Development Plan to ensure full understanding and address any concerns. Prepared by: Marcie Graham, Marketing Manager Approved by: Gil Villalpando, Director 43 POWER POINTS ARTS & COMMUNITY SERVICES COMMISSION MEETING DECEMBER 8, 2025 December 8, 2025 1 Arts and Community Services Commission Meeting December 8, 2025 Arts and Community Services Commission Roll Call 1 2 December 8, 2025 2 Pledge of Allegiance Arts and Community Services Commission Public Comment 3 4 December 8, 2025 3 Arts and Community Services Commission Confirmation of Agenda Arts and Community Services Commission Announcements, Presentations, and Written Communications 5 6 December 8, 2025 4 Arts and Community Services Commission Consent Calendar Arts and Community Services Commission B1 – Recommend Council Approval of Pillar of the Community Award Nominees 7 8 December 8, 2025 5 Pillar of the Community • Award recipients are approved by Council, recognized at a Council meeting, and their names are added to the Community Awards Monument in Civic Center Campus. • Candidates must be or have been an LQ resident for a minimum of three years. • Must have dedicated a minimum of three years of service to the community: – Community Engagement & Leadership – Volunteer Efforts & Philanthropy – Public Service Pillar of the Community • Phil La Greca – La Quinta resident for 20 years – Arts and Community Services Commission, 2019–2023 – Volunteer, La Quinta Art Celebration, 2020–2025 – Certified Tourism Ambassador (Visit Greater Palm Springs) – Volunteer, Coachella Valley Horse Rescue 9 10 December 8, 2025 6 Pillar of the Community • Doug Hassett – La Quinta resident for 33 years – Construction and Appeals Board, 2014–2015 – Coachella Valley Mosquito and Vector Control Board, 2015–2021 – Planning Commission, 2021–Present – Volunteer performer: City of La Quinta Veterans Recognition Ceremony, 9/11 Vigil, Hunter Lopez Vigil, and City Picnic B1 - Call for a vote 11 12 December 8, 2025 7 Arts and Community Services Commission B2 – Recommend Recipient of the 2026 La Quinta Senior Inspiration Award to City Council Senior Inspiration Award • SIA recognizes senior citizens, 60 years of age or older, for their volunteerism and community engagement. • Each city in the Coachella Valley nominates a volunteer. • Staff solicit nominations from local organizations (Greater Coachella Valley Chamber of Commerce, La Quinta Historical Society, La Quinta Rotary Club, Friends of the Desert Mountains, etc.) • The award is presented at the SIA luncheon on March 27, 2026. 13 14 December 8, 2025 8 Senior Inspiration Award • The following four nominations were received: – Lorna Curran: Friends of the La Quinta Public Library – Judy Hoffman: Coachella Valley Foster Kids – Kathleen O’Regan: Hidden Harvest, Coachella Valley Disaster Preparedness Network, Ophelia Project – Priscilla Paltin: Housing Commission B2 - Call for a vote 15 16 December 8, 2025 9 Arts and Community Services Commission S1 – Discuss Marketing and Economic Development Strategies for Fiscal Year 2025/26 MARKETING & ECONOMIC DEVELOPMENT STRATEGIES 17 18 December 8, 2025 10 PURPOSE To further solidify its identity as the "Gem of the Desert," La Quinta is dedicated to evolving its marketing strategy to authentically reflect and engage its vital resident and business communities, recognizing that a thriving local environment is the most compelling draw for visitors seeking a genuine and enriching experience. This approach will strategically highlight the unique character, quality of life, and economic vitality valued by those who live and work in La Quinta, creating a powerful and attractive narrative that resonates with potential tourists and encourages them to discover the deeply rooted charm and numerous offerings of the city. ECONOMIC DEVELOPMENT 19 20 December 8, 2025 11 HWY 111 CORRIDOR HWY 111 CORRIDOR 21 22 December 8, 2025 12 ED SOCIAL MEDIA ECONOMIC DEVELOPMENT OUTREACH 23 24 December 8, 2025 13 COMMUNITY OUTREACH TOP OUTREACH PLATFORMS 25 26 December 8, 2025 14 TOP OUTREACH PLATFORMS MEDIA PERFORMANCE 27 28 December 8, 2025 15 CLICKS 261+18M+ 46%244k IMPRESSIONS SITE SESSIONS ENGAGEMENT RATE YTD DIGITAL PERFORMANCE 29 30 December 8, 2025 16 TOP META PEFORMERS TOP VIDEO PEFORMERS 31 32 December 8, 2025 17 SOCIAL MEDIA SOCIAL MEDIA PERFORMANCE LA QUINTA RESIDENTSVIEWS TOP AGE RANGENEW FOLLOWERS TOTAL FOLLOWERS 19.7%395,086 35-44 (31.2%)15.5K754 COACHELLA VALLEY 67% 33 34 December 8, 2025 18 SOCIAL MEDIA PERFORMANCE LA QUINTA RESIDENTSVIEWS TOP AGE RANGENEW FOLLOWERS TOTAL FOLLOWERS 46.7%657,389 45 -54 (29.2%)60,244138 COACHELLA VALLEY 87% TOP POSTS TOP PERFORMING POSTS (INSTAGRAM) •EL TORO LOCO – OVER 51K VIEWS •BUNKER BAR – 11K VIEWS •SANTA – ALMOST 10K VIEWS •LUNA GRILL – 9K VIEWS •HOLIDAYS IN LQ – 8K VIEWS •HUNTER LOPEZ LIGHTSABER VIGIL – 8K VIEWS TOP PERFORMING POSTS (FACEBOOK) •SPLASH PAD OPENING (3/27) – OVER 154K VIEWS •SPLASH PAD OPENING (3/19) – OVER 131K VIEWS •MUSIC FESTIVAL TRAFFIC ALERT (4/10) – 109K VIEWS •MUSIC FESTIVAL TRAFFIC MAP – OVER 64K VIEWS 35 36 December 8, 2025 19 COMMUNITY OUTREACH To build strong relationships with local residents, foster civic pride, and encourage participation in local initiatives and events. TOURISM To attract visitors, increase length of stay, and enhance the visitor experience, contributing to the local economy. ECONOMIC DEVELOPMENT To attract new businesses, support existing ones, foster innovation, and create a favorable economic environment, leading to job creation and prosperity. FISCAL YEAR 25/26 37 38 December 8, 2025 20 Arts and Community Services Commission Departmental Reports La Quinta Youth Collective • 20 students from La Quinta High School and Xavier High School • Learning about local government and organizing a community service project. 39 40 December 8, 2025 21 La Quinta Art Celebration Purchase Committee • Boris Kramer – Steel Sculpture La Quinta Art Celebration Purchase Committee • Jesse Kelly – Glass Artist 41 42 December 8, 2025 22 City Events Recap 9/11 Vigil Hunter Lopez Vigil Fall Festival City Events Recap Veterans Recognition Ceremony Tree Lighting 43 44 December 8, 2025 23 City Events Recap IRONKIDS and IRONMAN City Events Recap • Upcoming Events: – Mission LQ Rocket Launch, January 24 th – Concert in the Park, February 4 th – Wellness Day, February 7 th – La Quinta Art Celebration, February 26 th – March 1 st – Concert in the Park, February 28 th 45 46 December 8, 2025 24 ACSC Meeting Schedule for Fiscal Year 2025-2026 • Regular Quarterly Meetings -March 9th 2026 -June 8th 2026 • Proposed Special Meeting Dates (only if necessary) -TBD Commissioner Items 47 48 December 8, 2025 25 49