2025 12 10 HCHOUSING COMMISSION AGENDA Page 1 of 4 DECEMBER 10, 2025
HOUSING COMMISSION
AGENDA
CITY HALL COUNCIL CHAMBER
78495 Calle Tampico, La Quinta
WEDNESDAY, DECEMBER 10, 2025, AT 5:00 P.M.
Members of the public may listen to this meeting by tuning-in live via
www.laquintaca.gov/livemeetings.
CALL TO ORDER
Roll Call: Commissioners Christopherson, Lewis, Pacheco, Paltin, and Chair Gaeta-Mejia
PLEDGE OF ALLEGIANCE
PUBLIC COMMENT ON MATTERS NOT ON THE AGENDA
At this time, members of the public may address the Commission on any matter not listed
on the agenda pursuant to the “Public Comments – Instructions” listed at the end of the
agenda. The Commission values your comments; however, in accordance with State
law, no action shall be taken on any item not appearing on the agenda unless it is an
emergency item authorized by the Brown Act [Government Code § 54954.2(b)].
CONFIRMATION OF AGENDA
ANNOUNCEMENTS, PRESENTATIONS AND WRITTEN COMMUNICATIONS - None
CONSENT CALENDAR
NOTE: Consent Calendar items are routine in nature and can be approved by one motion.
PAGE
1.RECEIVE AND FILE MEETING MINUTES DATED SEPTEMBER 10, 2025 5
Housing Commission agendas and staff
reports are now available on the City’s web
page: www.laquintaca.gov
HOUSING COMMISSION AGENDA Page 2 of 4 DECEMBER 10, 2025
BUSINESS SESSION
PAGE
1. RECEIVE AND FILE FISCAL YEAR 2024/25 HOUSING AUTHORITY YEAR-END
BUDGET REPORT
9
STUDY SESSION
PAGE
1. DISCUSS MARKETING AND ECONOMIC DEVELOPMENT STRATEGIES FOR
FISCAL YEAR 2025/26
19
DEPARTMENTAL REPORTS
PAGE
1. AFFORDABLE HOUSING PROJECT UPDATES 23
COMMISSIONERS’ ITEMS
1. OVERVIEW OF SENIOR AFFORDABLE HOUSING REQUIREMENTS AND
HOUSING AUTHORITY ASSETS
ADJOURNMENT
The next regular quarterly meeting of the La Quinta Housing Commission will be held
March 11, 2026, commencing at 5:00 p.m. at the La Quinta City Hall Council Chamber,
78495 Calle Tampico, La Quinta, CA 92253.
**************************************************
DECLARATION OF POSTING
I, Laurie McGinley, Secretary of the Housing Commission of the City of La Quinta, do
hereby declare that the foregoing Agenda for the Commission meeting was published on
the City’s website in the “Calendar / Public Meetings” direct link from the City’s home
page, and posted at the following freely accessible bulletin boards to members of the
public, located near the entrance to the Council Chamber at 78495 Calle Tampico and
the La Quinta Wellness Center at 78450 Avenida La Fonda, on December 4, 2025.
DATED: December 4, 2025
Laurie McGinley, Housing Commission Secretary
City of La Quinta, California
HOUSING COMMISSION AGENDA Page 3 of 4 DECEMBER 10, 2025
Public Notices
Agenda packet materials are available for public inspection: 1) at the Clerk’s Office at La
Quinta City Hall, located at 78495 Calle Tampico, La Quinta, California 92253; and 2) on the
City’s website at https://www.laquintaca.gov/business/boards-and-commissions/housing-
commission in accordance with the Brown Act [Government Code § 54957.5; AB 2647 (Stats.
2022, Ch. 971)].
Closed captions in English and Spanish are available through the City’s video streaming
services for live public meetings at www.laquintaca.gov/livemeetings and for the video archive
at www.laquintaca.gov/pastmeetings.
The La Quinta City Council Chamber is wheelchair accessible. If hearing assistance
equipment is needed, please contact the Commission Secretary at (760) 777-7114, 24-hours
in advance of the meeting and accommodation will be made.
If background material is to be presented to the Commission during a Commission meeting,
please be advised that 15 copies of all documents, exhibits, etc., must be supplied to the
Commission Secretary for distribution. It is requested that this takes place prior to the
beginning of the meeting.
PUBLIC COMMENTS – INSTRUCTIONS
Members of the public may address the Commission on any matter listed or not listed on the
agenda as follows:
WRITTEN PUBLIC COMMENTS can be provided either in-person during the meeting by
submitting 15 copies to the Commission Secretary, it is requested that this takes place prior to
the beginning of the meeting; or can be emailed in advance to LMcGinley@LaQuintaCA.gov, no
later than 12:00 p.m., on the day of the meeting. Written public comments will be distributed to
the Commission, made public, and will be incorporated into the public record of the meeting, but
will not be read during the meeting unless, upon the request of the Chair, a brief summary of
public comments is asked to be reported.
If written public comments are emailed, the email subject line must clearly state “Written
Comments” and should include: 1) full name, 2) city of residence, and 3) subject matter .
VERBAL PUBLIC COMMENTS can be provided in-person during the meeting by completing a
“Request to Speak” form and submitting it to the Commission Secretary; it is requested that this
takes place prior to the beginning of the meeting. Please limit your comments to three (3) minutes
(or approximately 350 words). Members of the public shall be called upon to speak by the Chair.
In accordance with City Council Resolution No. 2022-028, a one-time additional speaker time
donation of three (3) minutes per individual is permitted; please note that the member of the public
donating time must: 1) submit this in writing to the Commission Secretary by completing a
“Request to Speak” form noting the name of the person to whom time is being donated to, and 2)
be present at the time the speaker provides verbal comments.
Members of the public who utilize a translator shall be provided at least twice of the allotted time
to ensure non-English speakers receive the same opportunity to directly address the Commission.
HOUSING COMMISSION AGENDA Page 4 of 4 DECEMBER 10, 2025
Verbal public comments are defined as comments provided in the speakers’ own voice and may
not include video or sound recordings of the speaker or of other individuals or entities, unless
permitted by the Chair.
Public speakers may elect to use printed presentation materials to aid their comments; 15 copies
of such printed materials shall be provided to the Commission Secretary to be disseminated to
the Commission, made public, and incorporated into the public record of the meeting; it is
requested that the printed materials are provided prior to the beginning of the meeting. There
shall be no use of Chamber resources and technology to display visual or audible presentations
during public comments, unless permitted by the Chair.
All writings or documents, including but not limited to emails and attachments to emails, submitted
to the City regarding any item(s) listed or not listed on this agenda are public records. All
information in such writings and documents is subject to disclosure as being in the public domain
and subject to search and review by electronic means, including but not limited to the City’s
Internet Web site and any other Internet Web-based platform or other Web-based form of
communication. All information in such writings and documents similarly is subject to disclosure
pursuant to the California Public Records Act [Government Code § 7920.000 et seq.].
TELECONFERENCE ACCESSIBILITY – INSTRUCTIONS
Teleconference accessibility may be triggered in accordance with AB 2449 (Stats. 2022, Ch. 285),
codified in the Brown Act [Government Code § 54953], if a member of the Housing Commission
requests to attend and participate in this meeting remotely due to “just cause” or “emergency
circumstances,” as defined, and only if the request is approved. In such instances, remote public
accessibility and participation will be facilitated via Zoom Webinar as detailed at the end of this
Agenda.
*** TELECONFERENCE PROCEDURES***
APPLICABLE ONLY WHEN TELECONFERENCE ACCESSIBILITY IS IN EFFECT
Pursuant to Government Code § 54953(f) [AB 2449, Stats. 2022, Ch. 285, Rubio].
Verbal public comments via Teleconference – members of the public may attend and
participate in this meeting by teleconference via Zoom and use the “raise your hand” feature when
public comments are prompted by the Chair; the City will facilitate the ability for a member of the public
to be audible to the Commission and general public and allow him/her/they to speak on the item(s)
requested. Please note – members of the public must unmute themselves when prompted upon
being recognized by the Chair, in order to become audible to the Commission and the public.
Only one person at a time may speak by teleconference and only after being recognized by the Chair.
ZOOM LINK: https://us06web.zoom.us/j/87838641116
Meeting ID: 878 3864 1116
Or join by phone: (253) 215 – 8782
Written public comments – can be provided in person during the meeting or emailed to
LMcGinley@LaQuintaCA.gov any time prior to the adjournment of the meeting, and will be distributed
to the Commission, made public, incorporated into the public record of the meeting, and will not be
read during the meeting unless, upon the request of the Chair, a brief summary of any public comment
is asked to be read, to the extent the Committee can accommodate such request.
Closed Caption and Translation – are accessible through the Zoom Webinar audiovisual platform
and accessible in real-time to all teleconference participants.
HOUSING COMMISSION
MINUTES
WEDNESDAY, SEPTEMBER 10, 2025
CALL TO ORDER
A regular quarterly meeting of the La Quinta Housing Commission (Commission) was
called to order at 5:00 p.m. by Chair Gaeta-Mejia.
PRESENT: Commissioners Lewis, Pacheco, Paltin, and Chair Gaeta-Mejia
ABSENT: Commissioner Christopherson
PLEDGE OF ALLEGIANCE
Chairperson Gaeta-Mejia led the audience in the Pledge of Allegiance.
PUBLIC COMMENT ON MATTERS NOT ON THE AGENDA – None
CONFIRMATION OF AGENDA
Staff requested to move up Departmental Reports Item No. 2, related to City Boards and
Commissions overview of roles and responsibilities and public meetings laws after
Announcements, Presentations and Written Communications section of the Agenda. The
Commission concurred.
ANNOUNCEMENTS, PRESENTATIONS AND WRITTEN COMMUNICATIONS
1.INTRODUCE NEWLY APPOINTED COMMISSIONER LEWIS
Newly appointed Commissioner Lewis provided a brief summary of his experience and
qualifications; Commissioners Pacheco, Paltin, and Chair Gaeta-Mejia welcomed
Commissioner Lewis.
DEPARTMENTAL REPORTS – Verbal Updates >>> taken out of Agenda Order as
announced during Confirmation of Agenda above.
2. CITY BOARDS AND COMMISSIONS – OVERVIEW OF ROLES AND
RESPONSIBILITIES, AND PUBLIC MEETINGS LAWS (RALPH M. BROWN
ACT, GOV. CODE § 54950 et seq.)
Deputy City Clerk Mojica provided a detailed overview of the City of La Quinta Rules of
Procedure for Boards and Commissions (Council Resolution 2022-028), Personnel Policy
(Council Resolution 2019-027), La Quinta Municipal Code, and the Ralph M. Brown Act
(Brown Act); all meetings shall be open and public; agenda posting requirements;
CONSENT CALENDAR ITEM NO. 1
5
compliance with the Brown Act; best practices; and the Commission’s roles,
responsibilities, and scope of purview.
CONSENT CALENDAR
1. RECEIVE AND FILE MEETING MINUTES DATED JUNE 11, 2025
MOTION – A motion was made and seconded by Commissioners Paltin/Pacheco to
receive and file the Consent Calendar as presented. Motion passed: ayes – 4, noes – 0,
abstain – 0, absent – 1 (Christopherson).
BUSINESS SESSION
1. APPOINT MEMBERS OF THE HOUSING COMMISSION TO SERVE AS
CHAIRPERSON AND VICE CHAIRPERSON FOR FISCAL YEAR 2025/26
Management Specialist McGinley presented the staff report, which is on file in the Clerk’s
Office.
MOTION – A motion was made and seconded by Commissioners Paltin/Lewis to re-
appoint Chairperson Gaeta-Mejia to serve as Chairperson for fiscal year 2025/26. Motion
passed: ayes – 4, noes – 0, abstain – 0, absent – 1 (Christopherson).
MOTION – A motion was made and seconded by Chairperosn Gaeta-Mejia/
Commissioner Paltin to appoint Commissioner Pacheco to serve as Vice Chairperson for
fiscal year 2025/26. Motion passed: ayes – 4, noes – 0, abstain – 0, absent – 1
(Christopherson).
STUDY SESSION
1. DISCUSS FISCAL YEAR 2025/26 AFFORDABLE HOUSING PROJECTS
Senior Management Analyst Kinley presented the staff report, which is on file in the
Clerk’s Office.
The Commission discussed the Commission’s ability to review architectural plans and
renderings for future affordable housing development projects; the timeline and potential
uses for the vacant parcel at the southeast corner of Dune Palms Road and Westward
Ho Drive, adjacent to the La Quinta X-Park; traffic circulation for future affordable housing
developments staying consistent with the Highway 111 Corridor Specific Plan traffic
analysis; anticipated income categories for future affordable housing units; potential
incentives related to reducing parking requirements; building setbacks; and the
application process for affordable housing development.
6
DEPARTMENTAL REPORTS – Verbal Updates
1.FISCAL YEAR 2025/26 CITY EVENTS LINEUP
Senior Management Analyst Calderon provided an overview of the City’s upcoming
events, including the 9/11 Candlelight Vigil, the inaugural La Quinta Fall Festival on
October 17, 2025, at La Quinta Park, which will feature a live band, food trucks, children’s
activities, and a photo booth. Staff also provided details on the Veteran’s Recognition
Ceremony slated for November 11, 2025, the Tree Lighting Ceremony on December 5,
2025, the Ironman 70.3 La Quinta triathlon on December 7, 2025, and the Holiday Open
House which will be announced in the coming weeks, and encouraged the
Commissioners to attend.
2.Moved up by Staff and presented after Announcements, Presentations, and
Written Communications section of the agenda >>> CITY BOARDS AND
COMMISSIONS – OVERVIEW OF ROLES AND RESPONSIBILITIES, AND
PUBLIC MEETINGS LAWS (RALPH M. BROWN ACT, GOV. CODE § 54950 et
seq.)
COMMISSIONERS’ ITEMS – None
ADJOURNMENT
There being no further business, a motion was made and seconded by Chair Gaeta-
Mejia/Commissioner Paltin to adjourn the meeting at 5:42 p.m. Motion passed: ayes – 4,
noes – 0, abstain – 0, absent – 1 (Christopherson).
Respectfully submitted,
Laurie McGinley, Commission Secretary
City of La Quinta, California
7
8
City of La Quinta
HOUSING COMMISSION MEETING: December 10, 2025
STAFF REPORT
AGENDA TITLE: RECEIVE AND FILE FISCAL YEAR 2024/25 HOUSING AUTHORITY
YEAR-END BUDGET REPORT
RECOMMENDATION
Receive and file fiscal year 2024/25 Housing Authority Year-End Budget Report.
EXECUTIVE SUMMARY
After closing the prior fiscal year (FY), Finance presents a year-end summary that
compares the final budget to actual transactions.
Overall revenue was $386,173 higher than budgeted.
Overall expenditures were $20,866 lower than budgeted, after carryovers in the
amount of $466,100 are carried over to FY 2025/26.
The Housing Authority Year-End Budget Report (Report) will be presented to the
Housing Authority on December 16, 2025.
BACKGROUND/ANALYSIS
Total adjusted revenues were over budget by $386,173, due to higher interest earnings
and loan repayments.
Total expenditures were under budget by $20,866; after $466,100 is carried over to FY
2025/26 for building improvements and homelessness assistance programs.
Revenues, expenditures, carryovers, and fund balances are outlined in the Fiscal Year-
End 2024/25 Housing Authority Budget Report (Attachment 1).
ALTERNATIVES
No alternatives are applicable.
Prepared by: Claudia Martinez, Finance Director/City Treasurer
Approved by: Jon McMillen, Executive Director
Attachment: 1. Fiscal Year-End 2024/25 Housing Authority Budget Report
BUSINESS SESSION ITEM NO. 1
9
1
HOUSING AUTHORITY
FISCAL YEAR-END 2024/25 BUDGET REPORT
The La Quinta Housing Authority oversees three funds, which are restricted for affordable
housing programs. This report focuses on significant activities and variances from the
final budget during the fiscal year (FY) ended June 30, 2025.
REVENUES
Total revenues, after non-cash adjustments, were over budget by $386,173. Revenues
are summarized by fund below and detailed in Exhibit A.
Larger revenue variances from the final budget are described below.
Use of Money and Property includes the annual fair market value adjustment to
the Authority’s investments; noted as GASB 31 Interest on the revenue line items.
In accordance with accounting regulations, a portfolio value adjustment of
$268,962 was recorded in order to recognize current market values, which were
valued greater than book value due to market conditions resulting in a positive
adjustment. This amount has been recorded as an adjustment to revenues, as it
is not cash received nor anticipated to be received in the future.
Extraordinary Gain revenue of $14,169 in the RDA Low-Mod Housing Fund
records the annual former Redevelopment Agency loan repayment interest earned
in FY 2024/25. The loan repayments are structured to pay all principal first, then
interest. Each year, the City records the payment received and interest earned in
accordance with the State Department of Finance approved loan repayment
Housing Authority Revenues Final Budget Actual Variance
Housing Authority Fund 1,552,000 2,016,376 464,376
RDA Low-Mod Housing Fund 60,000 253,410 193,410
2011 Bond Fund 103,000 114,518 11,518
Total Revenues 1,715,000 2,384,304 669,304
Non-Cash Adjustments
Investments Fair Market Value Adjustment (268,962) (268,962)
RDA Loan Interest Earned, Extraordinary Gain (14,169) (14,169)
Total Adjusted Revenues 2,101,173 386,173
ATTACHMENT 1
10
2
schedule. This amount is also reduced from revenues as an adjustment because
it is earned, but not received until a future date.
EXPENSES
Housing Authority expenses by fund are summarized below and detailed in Exhibit B.
Carryovers from FY 2024/25 to FY 2025/26 in the amount of $466,100 can be found on
Exhibit C.
HOUSING AUTHORITY FUND (241)
This fund recognizes administrative expenses and housing activities for several Authority-
owned properties in the La Quinta Cove and Dune Palms Mobile Estates.
The Housing Authority Fund achieved total combined savings of approximately $428,000,
primarily due to project timing and lower than anticipated costs at the Dune Palms Mobile
Estates and LQRP properties. Administrative program costs were slightly above budget
but represent normal operational variance. The largest savings occurred in Building/Site
Improvements, where expenditures were $32,285, significantly below the budgeted
$450,000, due to the timing of planned improvement projects. These efforts will continue
into the next fiscal year, with $417,700 being carried over to support and advance the
project.
Unspent funds that are not carried over are recognized as Restricted Fund balance in the
Housing Authority Fund to support future housing initiatives and capital improvements.
As of June 30, 2025, the available balance in this fund was $11,968.979.
Housing Authority Expenditures Final Budget Actual Variance
Housing Authority Fund
Administration 691,615 724,081 32,466
La Quinta Cove Properties 350,000 272,295 (77,705)
Dune Palms Mobile Estates 950,000 567,269 (382,731)
RDA Low-Mod Housing Fund 350,000 301,600 (48,400)
2011 Bond Fund 757,003 746,407 (10,596)
Total Expenditures 3,098,618 2,611,652 (486,966)
Capital Project Carryovers -
Operational/Contractual Carryovers 466,100
Total Expenditures After Carryovers 3,098,618 3,077,752 (20,866)
11
3
Revenue in this fund is solely derived from Redevelopment Agency loan repayments and
interest earnings. Annually loan repayments are allocated 80% to the General Fund and
20% to the Low-Mod Housing Fund. The total outstanding loan balance as of June 30,
2025 is $17,969,747; with $3,593,949 or 20% recognized in this fund as a future
receivable.
In FY 2024/25, a total of $301,600 was expended for homelessness programs in the
greater Coachella Valley, with savings of $48,400 being carried over to FY 2025/26. As
of June 30, 2025, the available balance in this fund was $5,061,863.
2011 BOND FUND (249)
This fund is restricted for future housing projects. In FY 2024/25, the City appropriated
funding for its share of utility relocation and undergrounding improvements at the vacant
property located at the northeast corner of Highway 111 and Dune Palms Road. The site
is intended for the development of affordable housing with a connecting thoroughfare to
the CV Link. As of June 30, 2025, the available balance in this fund was $2,227,242.
FUND BALANCES
Below is a summary of Housing Authority fund balances as of June 30, 2025. These funds
are restricted for housing programs.
Housing Funds Fund Balance
as of 6/30/25
Housing Authority Fund (241)11,968,979
Low-Mod Housing Fund (243)5,061,863
2011 Bond Fund (249)2,227,242
TOTAL HOUSING FUNDS 19,258,084
12
LOW-MOD HOUSING FUND (243)
2023/24
Actuals
2024/25
Original Budget
2024/25
Final Budget
2024/25
Actuals
241 - HOUSING AUTHORITY
416,365 200,000 300,000 443,240241-9101-41900 Allocated Interest
165,958 0 0 187,425241-9101-41910 GASB 31 Interest
0 1,000 1,000 0241-9101-41915 Non-Allocated Interest
526 0 0 0241-9101-42301 Miscellaneous Revenue
80,124 0 0 151,621241-9101-42706 Loan Repayments
148,869 100,000 100,000 56,003241-9101-43504 2nd Trust Deed Repayments
118,416 0 0 0241-9101-45000 Sale of Other Assets
200,000 0 0 0241-9103-43501 Miscellaneous Revenue/LQRP
351,454 350,000 350,000 328,144241-9103-43502 Rent Revenue/LQRP
791,622 800,000 800,000 849,943241-9104-42112 Rent Revenue/Tenant/Dune Palms
0 1,000 1,000 0241-9104-42302 Miscellaneous Revenue/Dune Palms
Total:2,273,334 1,452,000 1,552,000 2,016,376
243 - RDA LOW-MOD HOUSING FUND
143,666 60,000 60,000 168,213243-0000-41900 Allocated Interest
45,354 0 0 71,028243-0000-41910 GASB 31 Interest
68,161 0 0 14,169243-0000-48500 Extraordinary Gain
Total:257,181 60,000 60,000 253,410
249 - SA 2011 LOW/MOD BOND FUND (Refinanced in 2016)
4,616 3,000 3,000 0249-0000-41900 Allocated Interest
23,261 0 0 10,509249-0000-41910 GASB 31 Interest
86,083 15,000 100,000 99,527249-0000-41915 Non-Allocated Interest
0 0 0 4,483249-0000-42301 Miscellaneous Revenue
1,387,009 0 0 0249-0000-49500 Transfers In
Total:1,500,969 18,000 103,000 114,518
HOUSING AUTHORITY REVENUE 4,031,484 1,530,000 1,715,000
416,365 200,000 300,000 443,240
165,958 0 0 187,425
0 1,000 1,000 0
526 0 0 0
80,124 0 0 151,621
148,869 100,000 100,000 56,003
118,416 0 0 0
200,000 0 0 0
351,454 350,000 350,000 328,144
791,622 800,000 800,000 849,943
0 1,000 1,000 0
2,273,334 1,452,000 1,552,000 2,016,376
143,666 60,000 60,000 168,213
45,354 0 0 71,028
68,161 0 0 14,169
257,181 60,000 60,000 253,410
4,616 3,000 3,000 0
23,261 0 0 10,509
86,083 15,000 100,000 99,527
0 0 0 4,483
1,387,009 0 0 0
1,500,969 18,000 103,000 114,518
4,031,484 1,530,000 1,715,000 22,3,38844,3,3004
CITY OF LA QUINTA
HOUSING AUTHORITY FUNDS REVENUE DETAIL
E;HIBIT A
FY 2024/25 YEAR-END BUDGET REPORT
Unaudited, final numbers will be reported in the FY 2024/25 Financial Statements 13
2023/24
Actuals
2024/25
Original Budget
2024/25
Final Budget
2024/25
Actuals
241 - HOUSING AUTHORITY
9101 - Housing Authority - Admin
50 - Salaries and Benefits
308,362 322,000 322,000 340,726241-9101-50101 Permanent Full Time
58 0 0 111241-9101-50105 Salaries - Overtime
500 1,800 1,800 600241-9101-50110 Commissions & Boards
145 200 200 144241-9101-50150 Other Compensation
27,150 31,200 31,200 30,445241-9101-50200 PERS-City Portion
4,875 3,640 3,640 9,372241-9101-50215 Other Fringe Benefits
53,229 70,000 70,000 53,791241-9101-50221 Medical Insurance
455 0 0 465241-9101-50222 Vision Insurance
2,747 0 0 2,581241-9101-50223 Dental Insurance
175 0 0 185241-9101-50224 Life Insurance
1,764 2,000 2,000 2,117241-9101-50225 Long Term Disability
13,400 13,400 12,400 12,400241-9101-50230 Workers Comp Insurance
4,479 4,800 4,800 4,951241-9101-50240 Social Security-Medicare
56 0 0 82241-9101-50241 Social Security-FICA
50 - Salaries and Benefits Totals:417,394 449,040 448,040 457,971
60 - Contract Services
75,228 75,000 105,000 103,597241-9101-60103 Professional Services
5,000 5,000 5,000 5,000241-9101-60106 Auditors
33,905 25,000 25,000 50,085241-9101-60153 Attorney
200,000 0 0 0241-9101-60157 Rental Expenses
60 - Contract Services Totals:314,133 105,000 135,000 158,682
62 - Maintenance & Operations
467 1,000 1,000 688241-9101-60320 Travel & Training
734 2,000 2,000 1,166241-9101-60420 Operating Supplies
62 - Maintenance & Operations Totals:1,201 3,000 3,000 1,854
69 - Internal Service Charges
9,300 9,300 9,300 9,300241-9101-91843 Property & Crime Insurance
18,200 18,200 18,475 18,475241-9101-91844 Earthquake Insurance
80,900 80,900 77,800 77,800241-9101-98110 Information Tech Charges
69 - Internal Service Charges Totals:108,400 108,400 105,575 105,575
9101 - Housing Authority - Admin Totals:841,128 665,440 691,615 724,081
9103 - Housing Authority - LQRP
62 - Maintenance & Operations
379,320 350,000 350,000 272,295241-9103-60157 Rental Expenses
62 - Maintenance & Operations Totals:379,320 350,000 350,000 272,295
9103 - Housing Authority - LQRP Totals:379,320 350,000 350,000 272,295
9104 - Dune Palms Mobile Estates
60 - Contract Services
116,883 100,000 100,000 115,349241-9104-60103 Professional Services
428,068 400,000 400,000 417,253241-9104-60157 Rental Expense
0 0 0 2,381241-9104-60159 Relocation/Temp Housing
60 - Contract Services Totals:544,952 500,000 500,000 534,984
68 - Capital Expenses
99,064 200,000 450,000 32,285241-9104-72110 Building/Site Improvements
68 - Capital Expenses Totals:99,064 200,000 450,000 32,285
9104 - Dune Palms Mobile Estates Totals:644,015 700,000 950,000 567,269
241 - HOUSING AUTHORITY Totals:1,864,463 1,715,440 1,991,615 1,563,645
308,362 322,000 322,000 340,726
58 0 0 111
500 1,800 1,800 600
145 200 200 144
27,150 31,200 31,200 30,445
4,875 3,640 3,640 9,372
53,229 70,000 70,000 53,791
455 0 0 465
2,747 0 0 2,581
175 0 0 185
1,764 2,000 2,000 2,117
13,400 13,400 12,400 12,400
4,479 4,800 4,800 4,951
56 0 0 82
417,394 449,040 448,040 457,971
75,228 75,000 105,000 103,597
5,000 5,000 5,000 5,000
33,905 25,000 25,000 50,085
200,000 0 0 0
314,133 105,000 135,000 158,682
467 1,000 1,000 688
734 2,000 2,000 1,166
1,201 3,000 3,000 1,854
9,300 9,300 9,300 9,300
18,200 18,200 18,475 18,475
80,900 80,900 77,800 77,800
108,400 108,400 105,575 105,575
841,128 665,440 691,615 724,081
379,320 350,000 350,000 272,295
379,320 350,000 350,000 272,295
379,320 350,000 350,000 272,295
116,883 100,000 100,000 115,349
428,068 400,000 400,000 417,253
0 0 0 2,381
544,952 500,000 500,000 534,984
99,064 200,000 450,000 32,285
99,064 200,000 450,000 32,285
644,015 700,000 950,000 567,269
1,864,463 1,715,440 1,991,615 1,563,645
CITY OF LA QUINTA
HOUSING AUTHORITY FUNDS EXPENSE DETAIL
E;HIBIT B
FY 2024/25 YEAR-END BUDGET REPORT
Unaudited, final numbers will be in the FY 2024/25 Financial Statements 14
2023/24
Actuals
2024/25
Original Budget
2024/25
Final Budget
2024/25
Actuals
243 - RDA LOW-MOD HOUSING FUND
0000 - Undesignated
64 - Other Expenses
250,000 250,000 350,000 301,600243-0000-60532 Homelessness Assistance
64 - Other Expenses Totals:250,000 250,000 350,000 301,600
0000 - Undesignated Totals:250,000 250,000 350,000 301,600
243 - RDA LOW-MOD HOUSING FUND Totals:250,000 250,000 350,000 301,600
250,000 250,000 350,000 301,600
250,000 250,000 350,000 301,600
250,000 250,000 350,000 301,600
250,000 250,000 350,000 301,600
CITY OF LA QUINTA
HOUSING AUTHORITY FUNDS EXPENSE DETAIL
E;HIBIT B
FY 2024/25 YEAR-END BUDGET REPORT
Unaudited, final numbers will be in the FY 2024/25 Financial Statements 15
2023/24
Actuals
2024/25
Original Budget
2024/25
Final Budget
2024/25
Actuals
249 - SA 2011 LOW/MOD BOND FUND (Refinanced in 2016)
0000 - Undesignated
68 - Capital Expenses
3,587,121 0 0 0249-0000-74010 Land Acquisition
900 250,000 757,003 746,407249-0000-80050 Affordable Housing Project Development
68 - Capital Expenses Totals:3,588,021 250,000 757,003 746,407
0000 - Undesignated Totals:3,588,021 250,000 757,003 746,407
249 - SA 2011 LOW/MOD BOND FUND (Refinanced in 2016) Totals:3,588,021 250,000 757,003 746,407
3,587,121 0 0 0
900 250,000 757,003 746,407
3,588,021 250,000 757,003 746,407
3,588,021 250,000 757,003 746,407
3,588,021 250,000 757,003 746,407
CITY OF LA QUINTA
HOUSING AUTHORITY FUNDS EXPENSE DETAIL
E;HIBIT B
FY 2024/25 YEAR-END BUDGET REPORT
Unaudited, final numbers will be in the FY 2024/25 Financial Statements 16
Vendor/Program Account Number Description Estimated Revised
Dune Palms Mobile Estates improvements 241-9104-72110 Building/Site Improvements 430,000
417,700$
Homelessness assistance 243-0000-60532 Homelessness Assistance
49,200 48,400$
$ 479,200 $ 466,100
Revised Continuing Appropriations/Carryovers from 2024/25 to 2025/26
TOTAL AUTHORITY CARRYOVERS
NOTE: In June 2025, when the budget was adopted, all carryovers were estimated based on projected invoices through the end of fiscal year
2024/25. Following the completion of the final audit, Finance has verified account balances and provided additional carryover
recommendations aligned with current budgetary needs. Under no circumstances shall a carryover exceed the revised per-account amount
specified above.
CITY OF LA QUINTA
HOUSING AUTHORITY FUNDS CARRYOVER SUMMARY
EXHIBIT C
FY 2024/25 YEAR-END BUDGET REPORT
17
18
City of La Quinta
HOUSING COMMISSION MEETING: December 10, 2025
STAFF REPORT
AGENDA TITLE: DISCUSS MARKETING AND ECONOMIC DEVELOPMENT
STRATEGIES FOR FISCAL YEAR 2025/26
RECOMMENDATION
Discuss Marketing and Economic Development Strategies for fiscal year 2025/26.
EXECUTIVE SUMMARY
The fiscal year (FY) 2025/26 Marketing and Economic Development Plan (Plan)
for the City aims to build upon significant progress made in FY 2024/25 by
expanding efforts to position La Quinta as a premier destination for business,
tourism, and quality living.
This plan focuses on sustainable economic growth, enhanced community
branding, diversified local economy, and robust support for local businesses and
workforce development.
Staff seeks to provide the Commission with an opportunity to ensure full
understanding and address any concerns.
FISCAL IMPACT – None.
BACKGROUND/ANALYSIS
La Quinta has experienced steady economic and population growth over the past several
years. The City has made strategic investments in tourism, brand development, and
business attractions to sustain its economic momentum.
Population and Demographics: La Quinta's population has continued to
increase annually. The City proudly boasts a high quality of life, a mix of residential
communities, and a substantial seasonal visitor population due to our popularity
as a tourist destination.
STUDY SESSION ITEM NO. 1
19
Economic Performance: Over the last few years, La Quinta has seen expanding
retail, restaurant, and hospitality sectors, capitalizing on its position as a premier
resort and golf destination in the region. The City recovered quickly from
pandemic-related disruptions, with local businesses and tourism numbers
rebounding to pre-pandemic levels.
Business Development: Proactive economic development efforts have included
revitalizing commercial corridors, supporting small business growth, and attracting
new investment – particularly in hospitality and experiential retail. The City has
partnered with regional organizations to leverage resources and maximize
business attraction opportunities.
Tourism and Events: Tourism remains a cornerstone of the local economy, with
notable events attracting out-of-town visitors and boosting local businesses. La
Quinta has positioned itself as a culinary and cultural tourism hub, hosting PGA
Tour tournaments, the Nation’s #1 Craft & Fine Art event, and collaborating with
the Greater Palm Springs Convention and Visitors Bureau. Expansion of off-
season events has helped to smooth seasonal fluctuations and strengthen year-
round economic activity.
Infrastructure and Community Investment: In recent years, the City has
invested in infrastructure improvements, public safety initiatives, and quality-of-life
projects, such as park enhancements and community programming. These efforts
have supported both resident satisfaction and the City’s appeal to visitors and
potential investors.
Branding and Marketing: La Quinta has continued to invest in professional
marketing and branding, highlighting its reputation as “The Gem of the Desert.”
Updated campaigns have broadened the City’s reach to regional, national, and
international audiences, while connecting and engaging with the local community.
Overall, La Quinta’s recent trajectory demonstrates resilience and proactive planning,
setting a strong foundation for the FY 2025/26 economic development strategy. Strategic
initiatives implemented over the past few years have fostered a vibrant local economy,
expanded tourism, strengthened the business environment, and enhanced the City’s
image as a premier destination in Southern California.
As part of the FY 2025/26 media plan, the following strategies have been identified:
Community Outreach: To build strong relationships with local residents, foster
civic pride, and encourage participation in local initiatives and events.
Tourism: To attract visitors, increase length of stay, and enhance the visitor
experience contributing to the local economy.
20
Economic Development: To support existing businesses, attract new ones, foster
innovation, and create favorable economic development, leading to new jobs
creation and prosperity.
Staff seeks to provide the Commission with an opportunity to ask questions and obtain
clarification regarding the Council-reviewed FY 2025/26 Marketing and Economic
Development Plan to ensure full understanding and address any concerns.
Prepared by: Marcie Graham, Marketing Manager
Approved by: Gil Villalpando, Director
21
22
City of La Quinta
HOUSING COMMISSION MEETING
STAFF REPORT
TO: Members of the Housing Commission
FROM: Douglas Kinley III, Senior Management Analyst
DATE: December 10, 2025
SUBJECT: AFFORDABLE HOUSING PROJECT UPDATES
The City of La Quinta (City) is advancing three (3) strategic affordable housing projects
that will deliver approximately 587 total residential units across 26 acres in mixed-use and
standalone affordable housing configurations, directly fulfilling the City's Regional Housing
Needs Allocation (RHNA) and 2022-2029 Housing Element goals.
The City has a RHNA requirement of developing 1,530 new housing units through 2029,
with 689 units designated for Low Income and Very-Low Income affordable housing. As
documented in the City's adopted Housing Element (2022-2029), three (3) specific
locations along the Highway 111 Corridor have been identified and are now in development
planning stages.
Following the Surplus Land Act (SLA) Notice of Availability (NOA) process and developer
selection, staff is working to finalize project details, affordability levels, amenities, and
development timelines with qualified partners at three locations.
Location 1: Vista Coralina Mixed-Use Site (6 Acres)
Site Size and Location – 6 acres along Highway 111 corridor adjacent to Vista
Coralina Lane
Mixed-Use Configuration – 3 acres hotel / restaurant + 3 acres affordable housing
Residential Unit Count – 96 units
Community Amenities – Multipurpose club room, fitness facility, computer center,
tot lot, landscaped common areas
Surplus Lands Act – Completed
Location 2: Highway 111 and Corporate Center Drive Mixed-Use Site (15 Acres)
Site Size and Location – 15.14 acres at northeast corner of Highway 111 and Dune
Palms Road
Mixed-Use Configuration – 6 acres commercial use + 9 acres affordable housing
DEPARTMENTAL REPORT ITEM NO. 1
23
Residential Unit Count – up to 316 units (depending on unit mix, building height,
and site design)
Design Flexibility – Multiple site plan options and architectural renderings
developed to accommodate community input and City preferences
Surplus Lands Act – In Process
Location 3: Dune Palms Road Affordable Housing Site (5 Acres)
Site Size and Location – 5 acres at northeast corner of Dune Palms Road and
Highway 111, north of Chick-Fil-A and Quick Quack Car Wash
Mixed-Use Configuration – 5 acres commercial use + 5 acres affordable housing
Residential Unit Count – 175 units
Design Flexibility – Additional units possible depending on building configuration
and design refinements
Surplus Lands Act – Exempt – 100% affordable project
Collectively, these three (3) sites represent a transformative opportunity for the City, with
the potential to produce a significant amount of affordable residential units that directly
address regional housing shortages while fulfilling a substantial portion of the City's RHNA
and Housing Element production goals. All units will be restricted to low- and moderate-
income households with 55-year minimum affordability periods.
Attachments: 1. Location 1 - MAP
2. Location 2 - MAP
3. Location 3 - MAP
24
AC Hotel &
Restaurant
Affordable
Housing
ATTACHMENT 1
25
ATTACHMENT 2
26
c.v.w.o-- --• • STORMWAT£R I I I
3 STORY APARTMENTS
UNITS 144 UNITS
SITE AREA (see notes 4/5) 5.738 AC
DENSITY (see notes 4/5) 25 DU/AC
NET RENT ABLE 118,076 SF
BUILDING UNIT COUNT PRKGREQ PRKG PROVIDED
UNIT TYPE TOTAL AVE SF± MIX% RATIO QTY RATIO
1 BR 72 692 50% too 72
2 BR 36 823 25% 2.00 72
3 BR 36 1073 25% 2 .. 00 72
TOTAL 144 820 100% 1.50 216 1,70
NOTES:
1. Parking required is the parking desired by client as opposed to city requirement.
2.One of the 3 bed units is assumed to be a managers unit.
3, in addition to the 245 parking spaces there is an addition 5% (12) to lose,
4.The site area includes the 26' wide private drive on the south side.
5, Not verified but it appears from base maps the internal private drive on the east side
is half on the property.
PARCEL
QTY
245
ATTACHMENT 3
27
POWER POINTS
HOUSING
COMMISSION
MEETING
DECEMBER 10, 2025
December 10, 2025
1
Housing Commission
Regular Quarterly Meeting
December 10, 2025
Pledge of Allegiance
1
2
December 10, 2025
2
Housing Commission Meeting
December 10, 2025
CONFIRMATION OF AGENDA
Housing Commission Meeting
December 10, 2025
CONSENT CALENDAR
3
4
December 10, 2025
3
Housing Commission Meeting
December 10, 2025
B1 – FISCAL YEAR-END 2024/25
HOUSING AUTHORITY BUDGET REPORT
Overall Revenues
• $386,173 over budget due to:
– Interest earnings & loan repayments
• Two non-cash adjustments
– $268,962 fair market value
– $14,169 RDA loan interest earnings
• $701,163 RDA loan repayment in 2024/25
– 20% Housing portion
5
6
December 10, 2025
4
Overall Expenses
• Housing Authority Fund under budget by $427,970
– Savings in rental expenses & building/site improvements
– Carryover of $417,700 for building/site improvements underway
in FY 2025/26
• Low-Mod & Bond Fund savings
– Carryover of $48,400 to FY 2025/26 for homelessness
assistance
Available Fund Balances
Receivable in Low-Mod Housing Fund
Principal $544,582
Interest $3,049,367
RDA Loan Balance $3,593,949
Fund Balance Fund
$11,968,979Housing Authority Fund (241)
$5,061,863Low-Mod Housing Fund (243)
$2,227,2422011 Bond Fund (249)
$19,258,084TOTAL
7
8
December 10, 2025
5
Housing Commission Meeting
December 10, 2025
S1 – MARKETING AND ECONOMIC DEVELOPMENT
STRATEGIES FOR FY 2025/26
9
10
December 10, 2025
6
PURPOSE
To further solidify its identity as the "Gem of the Desert," La Quinta is
dedicated to evolving its marketing strategy to authentically reflect and
engage its vital resident and business communities, recognizing that a
thriving local environment is the most compelling draw for visitors seeking
a genuine and enriching experience.
This approach will strategically highlight the unique character, quality of
life, and economic vitality valued by those who live and work in La Quinta,
creating a powerful and attractive narrative that resonates with potential
tourists and encourages them to discover the deeply rooted charm and
numerous offerings of the city.
11
12
December 10, 2025
7
ECONOMIC
DEVELOPMENT
HWY 111 CORRIDOR
13
14
December 10, 2025
8
HWY 111 CORRIDOR
ED SOCIAL MEDIA
15
16
December 10, 2025
9
ECONOMIC DEVELOPMENT OUTREACH
COMMUNITY
OUTREACH
17
18
December 10, 2025
10
TOP OUTREACH PLATFORMS
TOP OUTREACH PLATFORMS
19
20
December 10, 2025
11
MEDIA PERFORMANCE
21
22
December 10, 2025
12
YTD DIGITAL PERFORMANCE
TOP META PERFORMERS
23
24
December 10, 2025
13
TOP VIDEO PERFORMERS
SOCIAL MEDIA
25
26
December 10, 2025
14
SOCIAL MEDIA
PERFORMANCE
LA QUINTA RESIDENTSVIEWS
TOP AGE RANGENEW FOLLOWERS TOTAL FOLLOWERS
19.7%395,086
35-44 (31.2%)15.5K754
COACHELLA VALLEY
67%
SOCIAL MEDIA
PERFORMANCE
LA QUINTA RESIDENTSVIEWS
TOP AGE RANGENEW FOLLOWERS TOTAL FOLLOWERS
46.7%657,389
45 -54 (29.2%)60,244138
COACHELLA VALLEY
87%
27
28
December 10, 2025
15
TOP POSTS
TOP PERFORMING POSTS (INSTAGRAM)
•EL TORO LOCO – OVER 51K VIEWS
•BUNKER BAR – 11K VIEWS
•SANTA – ALMOST 10K VIEWS
•LUNA GRILL – 9K VIEWS
•HOLIDAYS IN LQ – 8K VIEWS
•HUNTER LOPEZ LIGHTSABER VIGIL – 8K VIEWS
TOP PERFORMING POSTS (FACEBOOK)
•SPLASH PAD OPENING (3/27) – OVER 154K VIEWS
•SPLASH PAD OPENING (3/19) – OVER 131K VIEWS
•MUSIC FESTIVAL TRAFFIC ALERT (4/10) – 109K VIEWS
•MUSIC FESTIVAL TRAFFIC MAP – OVER 64K VIEWS
COMMUNITY
OUTREACH
To build strong relationships with local
residents, foster civic pride, and encourage
participation in local initiatives and events.
TOURISM To attract visitors, increase length of stay,
and enhance the visitor experience,
contributing to the local economy.
ECONOMIC
DEVELOPMENT
To attract new businesses, support existing
ones, foster innovation, and create a
favorable economic environment, leading to
job creation and prosperity.
FISCAL YEAR 25/26
29
30
December 10, 2025
16
31
32
December 10, 2025
17
Housing Commission Meeting
December 10, 2025
D1 – AFFORDABLE HOUSING PROJECT UPDATES
Housing
Development
33
34
December 10, 2025
18
AC Hotel &
Restaurant
Affordable
Housing
35
36
December 10, 2025
19
37
38
December 10, 2025
20
39
40
December 10, 2025
21
Housing Commission Meeting
December 10, 2025
COMMISSIONERS’ ITEMS
41
42
December 10, 2025
22
Housing Commission Meeting
Next Regular Quarterly Meeting
March 11, 2026
Classified
43
44
December 10, 2025
23
Classified
Classified
45
46
December 10, 2025
24
Classified
47