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HomeMy WebLinkAbout2026-27 Connoisseur Media - Radio & Digital Marketing Services - Recycle & IronmanCONNOISSEUR M E D I A IRON MAN 2026 City of La Quinta Confidential & Proprietary I C 202S Connoisseur Media - All Rights Reserved Radio & Website Banner Schedule Radio Schedule: 09/21-10/4, 10/12 - 10/25 and 11/9 - 12/6 (Monday - Sunday 7A-8P) • 25 Thirty second commercials per week on 93.7 KCLB • 25 Thirty second commercials per week on 98.5 The Bull • 25 Thirty second commercials per week on 107.3 MOD • 25 Thirty second commercials per week on 106.9 The Eagle • 2S Thirty second commercials per week on U92.7 • 25 Thirty second commercials per week on 103.9 ESPN • 25 Thirty second commercials per week on 94.3 KNWZ • 25 Thirty second commercials per week on Mix 100.5 • 15 Fifteen second PSA's per week per station reminding people to check the map online for road closures and upcoming date of event • On air interview Digital Schedule: 09/28 - 12/06 • Rotating banner ads on all Alpha Media station websites with link to URL and map posted with Iron man route TOTAL INVESTMENT: $17,475 Ap ess :: • , — Date' Jon McMillen, City Manager Address City State_Zip Start date September 21, 2026 End date December 6, 2026 SUMMARY Campaign Name Client Name lronman2026 City of La Quinta - Digital Product Name Product Option Smart Social Meta CPM-Mobile Device IDs Video Blend CTV 50%/Pre-Roll 50% Ap Campaign Dates Oct 11, 2026 - Dec 06, 2026 Key Metric/Month 166,667 89,286 IMPRESSIONS Jon McMillen, City Manager Total Campaign Budget $9,000 Monthly Budget $2,000 $2,500 Date 26 Zfo Cr5 ONNREX I G I T A L '1 DIGITAL SOLUTIONS Annual Recycling Campaign © 2026 Connrex Digital -All Rights Reserved MARKETING OBJECTIVES 1. Increase Resident Awareness of Proper Waste & Recycling Practices • Educate residents on what can and cannot be recycled. • Reduce contamination in recycling bins. • Promote proper disposal methods for household waste, bulky items, e-waste, and hazardous materials. • Ensure residents understand available city waste and recycling services. 2. Encourage Behavioral Change to Improve Environmental Sustainability • Motivate residents to recycle correctly and consistently. • Promote waste reduction strategies such as reuse, composting, and reducing single -use plastics. • Increase participation in city -sponsored recycling and cleanup programs. • Support La Quinta's sustainability and environmental stewardship goals. 3. Strengthen Community Engagement and Utilization of City Resources • Increase awareness of collection schedules, special pickup services, and recycling events. • Drive traffic to city information channels, websites, and educational resources. • Foster a shared sense of responsibility for keeping La Quinta clean and environmentally conscious. • Encourage residents to take an active role in community beautification and waste reduction efforts. GEOTARGETING Geotargeting Includes: 92253 YOUR CUSTOM AUDIENCE Reach the right people at the right time with targeting that blends third -party segments, your data, and contextual placements for maximum impact. Additional Segments: Proposal Targeting All years Gender All Household Income All Marital Status All Home Ownership All Target Audience Size 40,368 % of Total 100% SUMMARY Campaign Name Client Name Campaign Dates Annual Recycling City of La Quinta - Jul 01, 2026 - Jun 30, 2027 Campaign Digital Product Name Product Option Key Metric/Month Monthly Budget Display Audience Segments 30,000 IMPRESSIONS $300 Video Blend CTV 50%/Pre-Roll 50% 60,715 IMPRESSIONS $1,700 Smart Social Meta CPM-Mobile Device IDs 125,000 $1,500 Approved Video Creative $500 per video (2 videos per year) ZUz Jon McMillen, City Manager Total Campaign Budget $43,000 CONSENT CALENDAR ITEM NO. 5 City of La Quinta CITY COUNCIL MEETING: June 16, 2026 STAFF REPORT AGENDA TITLE: APPROVE CONNOISSEUR MEDIA MARKETING SERVICES FOR FISCAL YEAR 2026/27 RECOMMENDATION Approve Connoisseur Media marketing services for fiscal year 2026/27; and authorize the City Manager to execute any documents necessary to effectuate the services. EXECUTIVE SUMMARY • Connoisseur Media (Connoisseur), formerly Alpha Media, is a broadcast company providing media, entertainment, and digital marketing solutions. • Since 2023, the City has utilized Connoisseur's services for radio and digital advertising to educate and inform the community on IRONMAN 70.3 triathlon event and to ensure compliance with AB 1383 through Cal Recycle for mandatory education on recycling and composting. FISCAL IMPACT The total not to exceed amount for these services for fiscal year (FY) 2026/27 is $69,475 as detailed below. The cost for Connoisseur's IRONMAN campaign is $26,475. Funds will be budgeted in the FY 2026/27 Community Experiences account 101-3003-60149; costs have remained consistent with the FY 2025/26 campaign. The cost for Connoisseur's Recycling Education campaign is $43,000, which includes connected television ads and digital ads. This is a decrease of $17,000 from FY 2025/26 due to the changing restrictions on Cal Recycle requirements of direct outreach. Funds will be budgeted in the FY 2026/27 AB 939 Recycling Solutions account 221-0000-60127. r3ACKGROUND/ANALYSIS Since 2023, the City has utilized Connoisseur for radio, connected TV, and digital marketing services to inform the community on IRONMAN 70.3 triathlon event and mandatory education on recycling and composting. Staff proposes to continue the existing services into FY 2026/27 for a not to exceed amount of $69,475. 41 ALTERNATIVES Council may elect not to continue Connoisseur's promotion services and direct staff to seek other vendors for these services. Prepared by: Marcie Graham, Marketing Manager Approved by: Jon McMillen, City Manager Attachments: 1. Connoisseur Media IRONMAN Proposal 2. Connoisseur Media Recycling OTT Proposal 42