CC Resolution 1988-021^"6, 385
RESOLUTION NO.88-21
A RESOLUTION OF THE CITY COUNCIL OF THE
CITY OF LA QUINTA, CALIFORNIA, IN SUPPORT OF
1'YOU'VE GOT THE POWER. REGISTER TO VOTE" WEEK
WHEREAS: One of the greatest challenges facing our society
is to impart to our young people an appreciation for our
a) democratic system of government, and;
Li) WHEREAS: Voting is the most meaningful form of popular
Cr) participation in government's decision-making process and the
foundation upon which democracy rests, and;
CD
WHEREAS: On June 7, 1988 California will go to the polls
to nominate candidates for President of the United States, as
well as representatives to state, local and national levels of
government, and;
WHEREAS: Secretary of State, March Fong Eu and
Superintendent of Public Instruction, Bill Honig are sponsoring
YOU'VE GOT THE POWER. REGISTER AND VOTE!" week in
California's schools during the week of April 18, 22, and;
WHEREAS: YOU'VE GOT THE POWER" week will include
activities to encourage students at all grade levels to discuss
our democratic system and to participate in it by 1) registering
to vote if they become 18 on or before election day, 2) pledging
to register to vote once they become 18, and 3) registering
their teachers, friends and family members to vote.
WHEREAS: 1988 is only the 5th time in U.S. history that
high school seniors will be able to cast a vote for President,
and;
WHEREAS: Voter turnout of 18 20 year olds is the lowest
of any age group, and;
WHEREAS: YOU'VE GOT THE POWER" week will involve
teachers, parents and students of all grade levels in activities
to encourage understanding and appreciation of the underlying
ideals and principles of a free and democratic society;
NOW THEREFORE BE IT RESOLVED, that the week of April 18
22 be designated as YOU'VE GOT THE POWER. REGISTER AND VOTE'"
week in California's schools, and
BE IT FURTHER RESOLVED, that the City Council endorses
YOU'VE GOT THE POWER. REGISTER AND VOTE!" week and
encourages all school officials, election officials, parents,
teachers and students to participate in YOU'VE GOT THE POWER.
REGISTER AND VOTE!" activities.
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^"6, PASSED, APPROVED and ADOPTED this *5th day of March, 1988 by
the following:
AYES Council Members Bohnenberger, Pena, Sniff, Mayor Hoyle
NOES None
ABSENT Councilwoman Cox
ABSTAIN: None
WILLIAM R. HO E, Mayor
City of La Quinta, California
SAUNDRA L. JUHOLA, City Clerk
City of La Quinta, California
APPROVED AS TO FORM:
B Y B T, Attorney
City Att*rney
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^"6, Office of the Secretary of State Executive Office 916) 445-6371
* March Fong Eu 1230 J Street
Sacramento, California 95814
REOEIV*D
February 23, 1988 MAR 4 *
Dear City Council Member:
On February 25th Secretary 0 State March Fong Eu and State
Superintendent of Public Instruction Bill Honig will announce a
1 najor new program in California schools. Called YOU'VE GOT THE
* POWER. REGISTER AND VOTE.'1, this program will *
eligible high school seniors, to encourage students in all grades
to register eligible friends and family members, and to generate
discussion of the principles of democracy our election system
eRbodies.
We invite you to participate.
The program will take place during the week of *ll8*22.
Suggested classroom activities and voter registrati*n*jiE**mation
will be distributed to every elections official and school
district superintendent in California. The League of Women
Voters has endorsed the program and, along with local P.T.A.'s
and other community groups, will assist with its implementation
in your community.
It will be an exciting time. Schools are encouraged to plan
senior assemblies, homeroom activities, mock elections and debates,
activities to encourage parents and friends to register, and a
variety of other events. Hollywood and sports celebrities will
be featured in promotional materials and advertisements for the
1YOU1VE GOT THE POWER'1 program.
You can help by:
1) Urging your council or board to adopt the enclosed
resolution in support of *lYOU?VE GOT THE POWER" activities in
your community;
2) Make contact with your local school superintendents
and principals, elections officials, and League of Women Voters
representatives. Let them know you are available to help by
appearing at senior assemblies, press conferences, etc.
3) Encourage members of community organizations to
volunteer to help with YOU'VE GOT THE POWER" activities during
the week of April 18-22.
4) Write a guest column for newspapers in your city on
the importance of educating our students for democracy.
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^"6,City Council *e.ber
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February 23, 1988
This program is being called YOU'VE GOT THE POWER'1 in order
to convey to young people that they really can make a difference
in the world--if they choose to participate. In another sense it
is you and I who have the power, the power to make this program
work. Please read the attached materials. I ain sure they will
convince you that this program is urgently needed.
If you have any questions please feel free to contact the
Public Relations Office at the Department of Education
916/ 322-2008) or John Mott-Smith at the Secretary of State1s
office 916/445-0859).
Best regards,
*VyATh*#w
March Fong Eu
Secretary of State
*Honi(*
Superintendent of Public Instruction
MFE/BH/m-s/gw
Attachment
P.S. Please consider introducing the attached model resolution of
support for YOU'VE GOT THE POWER" soon. We would appreciate
receiving a copy of any resolution you enact.
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^"6, *`YOU'VE GOT THE POWER. REGISTER AND VOTE!"
A VOTER REGISTRATION WEEK FOR CALIFORNIA'S SCHOOLS)
CAMPAIGN SUMMARY
One of the greatest ongoing challenges we as a society face is to
succeed in transferring an appreciation for our democratic system
of government from one generation to the next. A key indicator
of this appreciation is participation, through voting, in our
elections. Because you must be registered in order to vote,
Secretary of State March Fong Eu and Superintendent of Public
a) Instruction Bill Honig are launching a voter registration and
m education campaign in California schools during the week of April
* 18-22. The campaign will be known as YOU'VE GOT THE POWER.
REGISTER AND VOTE!91 and will use voter registration activities as
m a focal point for discussion and activities addressing the prin-
ciples of democratic freedom and participation.
National statistics underscore how most newly eligible high
school seniors feel about voting: about four out of five do not
vote. In fact, the voter registration turnout rate for 18 to 21
year olds is the lowest of any age group. We want to turn this
devastating reality around in California. The 9'YOU'VE GOT THE
POWER. Re*ister and Vote!" campaign is designed to encourage
our students to talk and think about democracy and then do
something about it by 1) registering to vote if they turn 18
on or before election day, 2) pledging to register to vote once
they turn 18, and 3) registering their teachers, friends and
family members to vote.
1Y0U'VE GOT THE POWER: REGISTER AND VOTE!" is a unique part-
nership between the Secretary of State's office--with its
capacity to assist with the logistics of voter registration, and
the State Department of Education, which has the capacity to
reach the schools and provide curriculum support and guidance.
The California League of Women Voters will encourage its 100
statewide chapters to cooperate with schools in registering
voters and planning educational activities such as speakers,
poster contests, mock elections) at school sites. Other organi-
zations, such as the PTA, the California School Boards Association,
the California Teachers Association, and the Association of
California School Administrators, will be approached to provide
assistance and support for voter registration at each school site.
The campaign has three major goals: 1) to register high school
seniors to vote a full 50 percent of high school senior
classes will be eligible to vote in the June election and to
get 91pledges9' from those who will be eligible by the time of the
November Presidential Election. The campaign will urge coopera-
tion between schools, local election officials, and involved
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community organizations in a manner similar to the cooperative
organization of the Say No to Drugs.. Red Ribbon Week." 2) to
encourage parents, family members and school personnel to
register to vote. In order to protect confidentiality of
registration, elementary and middle schools will merely collect
names and addresses of those adults, including parents and school
personnel, who want to register to vote, and will forward that
list to their local county clerk for follow up. 3) to encourage
our elementary, middle and high school students to get involved
in 11Y0U'VE GOT THE POWER" activities and events which highlight
the importance of democratic participation and civic responsibility.
Campaign Objectives
1) Generate enthusiasm and involvement among teachers, parents,
community groups, administrators and students regarding the
principles of democracy and the importance of voting.
2) Develop and disseminate materials which encourage voter
registration and democratic participation.
3) Register at least 25,000 high school students to vote in the
June primary that's one fifth of the eligible seniors) and have
a far greater impact by registering family members, teachers,
school personnel and others.
4) Generate an awareness in the news media of the importance
of 1YOU*VE GOT THE POWER: REGISTER AND VOTE!'1, as well as sup-
port for the campaign as an annual activity.
5) Secure pledges" from those students who will become eli-
gible to register after the June primary but before the November
general election. Follow-up to ensure registration of all
pledges."
6) Provide materials for use in Adult Education programs
designed for persons who have not completed high school or who
wish to become citizens.
Campaign Timeline
Mid-January A memo regarding YOU'VE GOT THE POWER" will be
sent by Superintendent of Public Instruction Bill Honig to school
superintendents and principals and by Secretary of State March
Fong Eu to county clerks and voter registrars encouraging their
active involvement in the upcoming campaign.
February 25 Superintendent Honig and Dr. Eu sponsor a press
conference in a Los Angeles high school) to register new student
voters and formally launch the YOU'VE GOT THE POWER" campaign.
March April Support and cooperation for the pro3ect will be
generated in the following ways:
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* The State Department of Education and the Secretary of State's
office will supply support materia*s such as campaign logo)
YOU'VE GOT THE POWER" brochures and posters, a fact sheet about
registering to vote, materials geared at getting family members
registered to vote as part of the campaign, suggested YOU'VE
GOT THE POWER" school activities) possible television and radio
public service spots) which will help generate enthusiasm
among students, school personnel and parents about democratic
participation.
* The California League of Women Voters will encourage its 100
statewide chapters to cooperate in orchestrating voter registra-
* tion activities at local school sites.
* Other non-profit organizations such as the Parent Teacher
Association) The California School Board Association) and The
California Teachers Association will be asked to participate to
ensure voter registration coverage at all participating schools.
Elected officials and community leaders at the local level will
be encouraged to get involved during the YOU'VE GOT THE POWER"
week, as guest speakers at schools.
April 18 22 The campaign holds a YOU'VE GOT THE POWER"
kick-off event for the week long campaign with the participation
of media celebrities, Honig and Eu and alerts the media to local
YOU'VE GOT THE POWER" activities which are planned for the week.
April 22 May 9 the Secretary of State's office through the
local elections officials) will follow through with those indivi-
duals who registered to vote in the YOU'VE GOT THE POWER" cam-
paign. For those who do not turn 18 by the deadline, the
elections officials will follow up with those individuals who
signed pledge cards" to ensure they are registered in time for
the November Presidential General Election.
May 9 June 7 The campaign will make an extra push in the
schools to ensure that all those who registered in the YOU'VE
GOT THE POWER" campaign actually get to the polls and vote on
election day.
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