1998 11 03 CC Minutesd_U LA OUINTA CITY COUNCIL
MINUTES
NOVEMBER 3, 1998
Regular meeting of the La Quinta City Council was called to order at the hour of
2:00 p.m. by Mayor Pena, followed by the Pledge of Allegiance.
PRESENT: Council Members Adolph, Henderson, Perkins, Sniff, Mayor Pena
ABSENT: None
PUBLIC COMMENT None
Council recessed to Redevelopment Agency and to Closed Session to and until the
hour of 3:00 p.m.
CLOSED SESSION
Mayor Pena abstained from participating in Item No.3 as he has consistently done in
the past.
1. Conference with legal counsel pursuant to Government Code Section
54956.9(a) regarding existing litigation:
A. Hanover, Case No.085167
B. Western Empire Industry, Case No.30278
2. Conference with legal counsel pursuant to Government Code Section
54956.9(c) regarding potential litigation one case).
3. Conference with City's real property negotiator pursuant to Government Code
Section 54956.8 concerning the potential terms and conditions of acquisition
andlor disposition of real property located at the southeast corner of Highway
111 and Adams Street. Property OwneriNegotiator: Chris Clarke.
3:00 P.M.
PUBLIC COMMENT
Ernest Vincent, Z 535 South D Street, San Bernardino, Vice President of Century
Crowell Communities, advised that they will soon be applying for another assessment
district for 1 50 lots south of Inco Homes and 53 lots within Inco Homes, as well as
another 70 lots elsewhere in the City. He hoped they would have an opportunity to
provide input should the City consider making any policy changes related to
assessment districts.
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CONFIRMATION OF AGENDA
Mr. Genovese, City Manager, advised that the Chamber of Commerce has requested
that the trophy presentation for the La Quinta Mayor's Golf Challenge Classic be
rescheduled for November 1 7.
Mayor Pena asked that Consent Calendar Item Nos. 2 and 3 be moved to Business
Session Nos. 5 and 6.
APPROVAL OF MINUTES
MOTION It was moved by Council Members Sniff/Adolph to approve the City Council
Minutes of October 8, 1998, as submitted. Motion carried unanimously.
MOTION It was moved by Council Members Sniff/Adolph to approve the City Council
Minutes of October 20, 1998, as submitted. Motion carried unanimously.
ANNOUNCEMENTS None
PRESENTATIONS rescheduled see Confirmation of Agenda)
WRITTEN CORRESPONDENCE
1. LETTER FROM PALM SPRINGS FRIENDS OF PHILHARMONIC REQUESTING
FUNDING ASSISTANCE.
Receive and file.
CONSENT CALENDAR
1. APPROVAL OF DEMAND REGISTER DATED NOVEMBER 3, 1998.
2. SEE BUSINESS SESSION ITEM NO.5.
3. SEE BUSINESS SESSION ITEM NO.6.
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4. ADOPTION OF RESOLUTION GRANTING CONDITIONAL APPROVAL OF A
FINAL MAP AND SUBDIVISION IMPROVEMENT AGREEMENT FOR TRACT
25389-3, RJT HOMES, LLC.
5. ADOPTION OF RESOLUTION GRANTING CONDITIONAL APPROVAL OF A
FINAL MAP FOR PARCEL 28573, JEFFERSON PLAZA.
6. ADOPTION OF RESOLUTION GRANTING CONDITIONAL APPROVAL OF A
FINAL MAP FOR PARCEL 29023, KSL LAND CORPORATION.
7. ADOPTION OF RESOLUTION ALLOWING TEMPORARY CLOSURE OF A
PORTION OF AVENIDA BERMUDAS BETWEEN CALLE ARROBA AND CALLE
NOGALES AND INTERCONNECTING STREETS FOR A DISTANCE OF
APPROXIMATELY 200 FEET TO THE WEST FOR THE ANNUAL GREATER
COACHELLA VALLEY SOAP BOX DERBY ON APRIL 10 AND 11, 1999.
APPLICANT: LUCIA MORAN, RACE DIRECTOR.
8. APPROVAL OF CONTRACT CHANGE ORDER NO.4, CITYWIDE LANDSCAPE
MAINTENANCE CONTRACT.
9. APPROVAL OF PLANS, SPECIFICATIONS, AND ENGINEERZS ESTIMATE FOR
PROJECT NO.98-14, PARC LA QUINTA UTILITY UNDERGROUNDING.
10. ADOPTION OF RESOLUTION ACCEPTING A DONATION TO THE SENIOR
CENTER BY THE FRIENDS OF LA QUINTA SENIOR CENTER.
11. ADOPTION OF RESOLUTION ACCEPTING A DONATION TO THE SENIOR
CENTER.
MOTION It was moved by Council Members Sniff/Adolph to approve the
Consent Calendar as recommended and amended with Item Nos. 4, 5, 6, 7, 10,
and 11 being approved by RESOLUTION NOS. 98-120, 98-121, 98-122, 98-
123, 98-124, and 98-125 respectively. Motion carried unanimously. MINUTE
ORDER NO.98-169.
BUSINESS SESSION
1. CONSIDERATION OF CONTRACT FOR THE CITYZS FISCAL YEAR 1998199
MARKETING PROGRAM.
Mr. Weiss, Assistant City Manager, advised that on October 20, 1 998, Council
authorized staff to negotiate a contract with Kiner-Goodsell Advertising Inc. for
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the City's marketing program. After meeting with Kiner-Goodsell, staff felt that
it would be appropriate at this time to bring forward the marketing proposal for
the marketing plan as it has been somewhat difficult to negotiate a finished
product for the implementation of that plan until it's known what will be
included in the document. He advised that the marketing plan is to be delivered
by November 20.
In response to Mayor Pena, Mr. Weiss advised that the consultants will be
meeting with staff to get a better idea of what is included in the budget and
what kind of collateral materials the City hopes to have prepared this coming
year. Staff feels that the consultants will be of considerable help in determining
how the budgeted monies should be spent and may come back at a later date
with a request to redistribute those monies.
Council Member Henderson was concerned that the process may have gotten
off-base somewhat, noting that it originated with the Chamber's suggestion for
a City position for marketing, business retention, and economic development.
It has evolved to include economic development and marketing La Quinta in the
City's Economic Development Plan. Funding levels have been identified in the
budget and set aside for use once the direction of the marketing program has
been determined. It was her understanding, that the City is looking for Z
assistance in creating a unified direction to go in marketing the City and to
participate actively in economic development. She questioned the proposals
recommending an image, theme, or logo for the City. An image may be needed,
but she didn't understand what is meant by theme" and was concerned about
another logo. She also questioned what is included in their itemized budget and
felt what is needed at this time is a consensus of the Council on what direction
they want the marketing consultants to go.
In response to Mayor Pena, Mr. Weiss advised that there are monies in this
budget for kiosks, property profiles, radio/television, and business journal
advertising. The purpose of a theme is to have a consistent thread of
information included in both the economic development and local marketing
programs. The economic development program will market the City's economic
potential in terms of the buying power of this community or region. Staff felt
that perhaps a theme or logo, much like the Chamber's Catch the Spirit"
campaign, would be developed and included in all of the materials.
Mayor Pena suggested that slogan" might be better terminology than logo."
Council Member Perkins noted that it's not a fixed program at this point.
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Council Member Adolph advised that he also has some concerns about where
the process is going, but understood there would be an opportunity to review
it when it comes back.
Council Member Sniff was concerned about the process being so
time-consuming and broad-based that it might take too long to get to the point
and overwhelm a potential product; It needs to be done promptly and be
focused, with emphasis on television. He felt the object should be to get new
residents, new shoppers, and new businesses and was concerned that the items
listed in the marketing plan and budget proposal will take so much time that
there won't be anything produced with any significant value in a timely manner.
Council Member Henderson noted that putting something together for economic
development is a longer range project than an immediate marketing of the City.
Scott Kiner, 73-101 Highway 111, Palm Desert, of Kiner-Goodsell Advertising,
Inc., advised that they need input before they can produce a document that will
achieve the City's marketing goals. Their main concern at this point is to get
input, define the objectives, determine the budgets, and get back to Council
with a concrete plan, which they will then be able to implement very quickly.
He advised that they will have a comprehensive marketing plan to staff by
November 20 for presentation to Council on December 1.
Council Member Sniff felt the marketing plan should be targeted to the local
area and Southern California.
MOTION It was moved by Council Members Sniff/Henderson to authorize the
City Manager to enter into an agreement with Kiner-Goodsell Advertising, Inc.
for a marketing plan and budget proposal and appropriate an amount not to
exceed $ 30,000. Motion carried unanimously. MINUTE ORDER NO.98-170.
2. CONSIDERATION OF CONSTRUCTION OF PUTTING GREEN AT THE SENIOR
CENTER.
Ms. Horvitz, Community Services Director, advised that the Friends of the
La Quinta Senior Center have asked for permission to construct a putting green
at the Senior Center. They've agreed to fund all of the construction costs and
have recommended One Putt Greens as the contractor.
In response to Council Member Adolph, Jerry Shea, 45Z360 Desert Eagle Court,
of Friends of La Quinta Senior Center, advised that the putting green will cover
approximately 1,100-1,200 sq. ft.
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In response to Council Member Henderson, Mr. Shea advised that they are
contracting for a minimum putting surface of 700 sq. ft., which will allow for
nine holes.
Council Member Sniff supported the proposal, but wished to make sure that itZs
going to serve the purpose and be done in the most effective way.
Dean Dingman, 944 Shore Crest Drive, Carlsbad, of One Putt Greens, explained
the layout of the putting green.
Council Member Sniff asked if it would be fenced, to which Mr. Dingman
responded no, but advised that only the flags would need to be taken in at night
because nothing else is removable.
MOTION It was moved by Council Members Sniff/Adolph to approve the
construction of a putting green at the La Quinta Senior Center. Motion carried
unanimously. MINUTE ORDER NO.98-171.
3. CONSIDERATION OF ACTIONS RELATING TO ASSESSMENT DISTRICT 97-1:
A. ADOPTION OF RESOLUTION ISSUING LIMITED OBLIGATION
IMPROVEMENT ASSESSMENT BONDS FOR ASSESSMENT DISTRICT 97-1
LA QUINTA NORTE)
B. ADOPTION OF RESOLUTION DETERMINING UNPAID ASSESSMENTS
C. ADOPTION OF RESOLUTION COVENANTING DILIGENT PROSECUTION OF
FORECLOSURE
D. ADOPTION OF RESOLUTION AWARDING THE SALE OF LIMITED
OBLIGATION IMPROVEMENT BONDS
E. APPROVAL PAYING AGENT AGREEMENT
Mr. Falconer, Finance Director, advised that on September 1 5, 1 998, Council
voted to move forward with the financing for Assessment District 97-1. There
was one outstanding contingency at that time, which was a requirement for the
developer to make a partial payment for some of the assessments and to enter
into an agreement with the City, and he advised that that contingency has been
done.
In response to Council Member Perkins, Mr. Falconer advised that support for
the assessment was over 90%.
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RESOLUTION NO.98-126
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF LA QUINTA,
CALIFORNIA, ISSUING LIMITED OBLIGATION IMPROVEMENT BONDS UNDER
THE IMPROVEMENT BOND ACT OF 1915 FOR ASSESSMENT DISTRICT
NO.97-i LA QUINTA NORTE).
It was moved by Council Members Sniff/Adolph to adopt Resolution No. 98-1 26
as submitted. Motion carried unanimously.
RESOLUTION NO.98-127
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF LA QUINTA,
CALIFORNIA, DETERMINING UNPAID ASSESSMENTS IN THE ASSESSMENT
DISTRICT NO.97-i LA QUINTA NORTE) AND THE MANNER OF PAYMENT
THEREOF AND LISTING BONDS ISSUED ON THE SECURITY THEREOF.
It was moved by Council Members Sniff/Adolph to adopt Resolution No.98-127
as submitted. Motion carried unanimously.
RESOLUTION NO.98-128
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF LA QUINTA,
CALIFORNIA, COVENANTING DILIGENT PROSECUTION OF FORECLOSURE OF
DELINQUENT ASSESSMENTS WITHIN ASSESSMENT DISTRICT NO.97-i
LA QUINTA NORTE).
It was moved by Council Members Sniff/Adolph to adopt Resolution No.98-128
as submitted. Motion carried unanimously.
RESOLUTION NO.98-129
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF LA QUINTA,
CALIFORNIA, AWARDING THE SALE OF ASSESSMENT DISTRICT NO.97-1
LA QUINTA NORTE) LIMITED OBLIGATION IMPROVEMENT BONDS.
It was moved by Council Members Henderson/Sniff to adopt Resolution
No.98-129 as submitted. Motion carried unanimously.
MOTION It was moved by Council Members Sniff/Adolph to approve the
Paying Agent Agreement between the City of La Quinta and U. S. Bank Trust
National Association for Assessment District 97-1 La Quinta Norte). Motion
carried unanimously. MINUTE ORDER NO.98-172.
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4. CONSIDERATION OF PROPOSAL FOR THE GOLF DESERT CITIES
PARTNERSHIP PROGRAM SKINS GAME).
Mayor Pena abstained due to a potential conflict of interest and left the dais.
Mr. Weiss, Assistant City Manager, advised that a revised proposal has been
submitted, wherein both La Quinta and Palm Desert would contribute $20,000
each for a 30-45 second television spot during the Skins Game. He advised
that Palm Desert would be considering this proposal on November 12.
In response to Council Member Adolph, Mr. Weiss advised that the details
havenZt been worked out yet, but the segment will be shared by the two cities.
Terry Ross, representing Roddan, Paolucci, Roddan, marketing promoters for the
Skins Game, advised that they could explore the possibility of two 20-second
segments, but that the final decision is up to the producers. What they are
proposing is one 45-second spot, divided evenly between the two cities.
Council Member Sniff believed the process has been flawed from the beginning
and was concerned about the short amount of time that is left, noting that there
is still some uncertainty regarding Palm DesertZs participation. He wished there
was more definitive detail, such as the size of the commercial, how itZs going
to be configured, what the content and message will be, and who will be
delivering it.
Mr. Ross felt the final outcome would be one 45-second segment shared equally
between the two cities. They expect Palm Desert to go along with the proposal
and will work with City staff and/or marketing agency to come up with
acceptable language and visuals for the segment.
Council Member Sniff supported moving forward in conjunction with Palm
Desert, with an expenditure of $20,000 each for a 45-second commercial to be
shared equally between the two cities. He also supported staff working with
them to get the segment put together.
Council Member Henderson agreed that time is critical and supported moving
forward and staff working with them.
Council Member Sniff suggested that the segment encourage people to visit and
hopefully stay, emphasizing the quality of life, recreation and economic
opportunities, and great weather. It will benefit not only La Quinta and Palm
Desert, but the entire Coachella Valley as well.
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Council Member Adolph advised that he would support the proposal because it's
for marketing and suggested the marketing consultants be involved with it.
However, he has some major concerns with the funds coming from the General
Fund and was bothered by the fact that it wasnZt included in the budget during
the budget process.
Council Member Henderson pointed out that there is a $40,000 line item in the
budget for television and radio promotion that could be used for this. However,
she further noted that the City has far exceeded all expectations in all areas of
revenue for this year.
MOTION It was moved by Council Members Sniff/Perkins to authorize an
expenditure of $20,000 for participation within the La Quinta and Palm Desert
Partnership Program to publicize on television, the Skins Game and direct
appropriate staff to work with the project proponents on a 45-second television
segment. Motion carried with Mayor Pena ABSENT. MINUTE ORDER NO.
98-173.
Council concurred on authorizing the City Manager to determine the appropriate
account from which to fund this expenditure.
5. CONSIDERATION OF AUTHORIZATION TO REDUCE SUBDIVISION
IMPROVEMENT SECURITY FOR TRACT 28470-2, TRADITION CLUB
ASSOCIATES.
Mayor Pena abstained due to a conflict of interest and left the dais.
There were no changes to the staff report as submitted to the City Council by
the Public Works Department and on file in the City Clerk's Department.
MOTION It was moved by Council Members Sniff/Adolph to authorize a
reduction of subdivision improvement security for Tract 28470-2 and authorize
City staff to accept replacement security in the reduced amounts. Motion
carried with Mayor Pena ABSENT. MINUTE ORDER NO.98-174.
6. CONSIDERATION OF AUTHORIZATION TO REDUCE SUBDIVISION
IMPROVEMENT SECURITY FOR PARCEL MAP 28612, TRADITION CLUB
ASSOCIATES.
Mayor Pefla abstained due to conflict of interest and left the dais.
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There were no changes to the staff report as submitted to the City Council by
the Public Works Department and on file in the City Clerk's Department.
MOTION It was moved by Council Members Sniff/Adolph to authorize a
reduction of subdivision improvement security for Parcel Map 2861 2 and
authorize City staff to accept replacement security in the reduced amounts.
Motion carried with Mayor Pena ABSENT. MINUTE ORDER NO.98-175.
STUDY SESSION None
REPORTS AND INFORMATIONAL ITEMS
League of California Cities Council Member Henderson reminded everyone that the
General Membership Meeting will be held on November 9.
Mayor Pena stated that he would not be able to attend and advised of the need to
designate a voting representative for the City Selection Committee, which meets just
prior to the General Membership meeting.
MOTION It was moved by Council Members Sniff/Adolph to authorize CouZn ci
Member Henderson to attend the City Selection Committee on November 9 as the
City's voting representative. Motion carried unanimously. MINUTE ORDER NO.98-
176.
* **** ** *
All other reports were noted and filed.
DEPARTMENT REPORTS
C-i. CITY CLERK REPORT ON UPCOMING EVENTS.
Mrs. Juhola, City Clerk, advised that the Holiday Open House is scheduled for
December 10 and that a ribbon-cutting ceremony for the 911 dispatch system
is scheduled for 1:30 p.m. on November 10 at the Palm Desert Sheriff's
Station. She also asked for anyone planning to attend the Peace Officers
Appreciation Day on November 24 to let her know so that she could make
reservations.
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MAYOR AND COUNCIL MEMBERSZ ITEMS None
PUBLIC HEARINGS None
Council recessed to Redevelopment Agencv meeting.
Council reconvened and recessed to Closed Session as delineated on Page 1.
Council reconvened with no decision being made which requires reporting pursuant to
Section 54957.1 of the Government Code Brown Act).
There being no further business, the meeting was adjourned.
Re submitted,
City Clerk
City of La Quinta, California
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