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1998 11 03 CC Minutesd_U LA OUINTA CITY COUNCIL MINUTES NOVEMBER 3, 1998 Regular meeting of the La Quinta City Council was called to order at the hour of 2:00 p.m. by Mayor Pena, followed by the Pledge of Allegiance. PRESENT: Council Members Adolph, Henderson, Perkins, Sniff, Mayor Pena ABSENT: None PUBLIC COMMENT None Council recessed to Redevelopment Agency and to Closed Session to and until the hour of 3:00 p.m. CLOSED SESSION Mayor Pena abstained from participating in Item No.3 as he has consistently done in the past. 1. Conference with legal counsel pursuant to Government Code Section 54956.9(a) regarding existing litigation: A. Hanover, Case No.085167 B. Western Empire Industry, Case No.30278 2. Conference with legal counsel pursuant to Government Code Section 54956.9(c) regarding potential litigation one case). 3. Conference with City's real property negotiator pursuant to Government Code Section 54956.8 concerning the potential terms and conditions of acquisition andlor disposition of real property located at the southeast corner of Highway 111 and Adams Street. Property OwneriNegotiator: Chris Clarke. 3:00 P.M. PUBLIC COMMENT Ernest Vincent, Z 535 South D Street, San Bernardino, Vice President of Century Crowell Communities, advised that they will soon be applying for another assessment district for 1 50 lots south of Inco Homes and 53 lots within Inco Homes, as well as another 70 lots elsewhere in the City. He hoped they would have an opportunity to provide input should the City consider making any policy changes related to assessment districts. BIB] 12-28-1998-U01 01:31:57PM-U01 ADMIN-U01 CCMIN-U02 11-U02 03-U02 1998-U02 d_UCity Council Minutes 2 November 3, 1 998 CONFIRMATION OF AGENDA Mr. Genovese, City Manager, advised that the Chamber of Commerce has requested that the trophy presentation for the La Quinta Mayor's Golf Challenge Classic be rescheduled for November 1 7. Mayor Pena asked that Consent Calendar Item Nos. 2 and 3 be moved to Business Session Nos. 5 and 6. APPROVAL OF MINUTES MOTION It was moved by Council Members Sniff/Adolph to approve the City Council Minutes of October 8, 1998, as submitted. Motion carried unanimously. MOTION It was moved by Council Members Sniff/Adolph to approve the City Council Minutes of October 20, 1998, as submitted. Motion carried unanimously. ANNOUNCEMENTS None PRESENTATIONS rescheduled see Confirmation of Agenda) WRITTEN CORRESPONDENCE 1. LETTER FROM PALM SPRINGS FRIENDS OF PHILHARMONIC REQUESTING FUNDING ASSISTANCE. Receive and file. CONSENT CALENDAR 1. APPROVAL OF DEMAND REGISTER DATED NOVEMBER 3, 1998. 2. SEE BUSINESS SESSION ITEM NO.5. 3. SEE BUSINESS SESSION ITEM NO.6. BIB] 12-28-1998-U01 01:31:57PM-U01 ADMIN-U01 CCMIN-U02 11-U02 03-U02 1998-U02 d_U City Council Minutes 3 November 3, 1 998 4. ADOPTION OF RESOLUTION GRANTING CONDITIONAL APPROVAL OF A FINAL MAP AND SUBDIVISION IMPROVEMENT AGREEMENT FOR TRACT 25389-3, RJT HOMES, LLC. 5. ADOPTION OF RESOLUTION GRANTING CONDITIONAL APPROVAL OF A FINAL MAP FOR PARCEL 28573, JEFFERSON PLAZA. 6. ADOPTION OF RESOLUTION GRANTING CONDITIONAL APPROVAL OF A FINAL MAP FOR PARCEL 29023, KSL LAND CORPORATION. 7. ADOPTION OF RESOLUTION ALLOWING TEMPORARY CLOSURE OF A PORTION OF AVENIDA BERMUDAS BETWEEN CALLE ARROBA AND CALLE NOGALES AND INTERCONNECTING STREETS FOR A DISTANCE OF APPROXIMATELY 200 FEET TO THE WEST FOR THE ANNUAL GREATER COACHELLA VALLEY SOAP BOX DERBY ON APRIL 10 AND 11, 1999. APPLICANT: LUCIA MORAN, RACE DIRECTOR. 8. APPROVAL OF CONTRACT CHANGE ORDER NO.4, CITYWIDE LANDSCAPE MAINTENANCE CONTRACT. 9. APPROVAL OF PLANS, SPECIFICATIONS, AND ENGINEERZS ESTIMATE FOR PROJECT NO.98-14, PARC LA QUINTA UTILITY UNDERGROUNDING. 10. ADOPTION OF RESOLUTION ACCEPTING A DONATION TO THE SENIOR CENTER BY THE FRIENDS OF LA QUINTA SENIOR CENTER. 11. ADOPTION OF RESOLUTION ACCEPTING A DONATION TO THE SENIOR CENTER. MOTION It was moved by Council Members Sniff/Adolph to approve the Consent Calendar as recommended and amended with Item Nos. 4, 5, 6, 7, 10, and 11 being approved by RESOLUTION NOS. 98-120, 98-121, 98-122, 98- 123, 98-124, and 98-125 respectively. Motion carried unanimously. MINUTE ORDER NO.98-169. BUSINESS SESSION 1. CONSIDERATION OF CONTRACT FOR THE CITYZS FISCAL YEAR 1998199 MARKETING PROGRAM. Mr. Weiss, Assistant City Manager, advised that on October 20, 1 998, Council authorized staff to negotiate a contract with Kiner-Goodsell Advertising Inc. for BIB] 12-28-1998-U01 01:31:57PM-U01 ADMIN-U01 CCMIN-U02 11-U02 03-U02 1998-U02 d_UCity Council Minutes 4 November 3, 1998 the City's marketing program. After meeting with Kiner-Goodsell, staff felt that it would be appropriate at this time to bring forward the marketing proposal for the marketing plan as it has been somewhat difficult to negotiate a finished product for the implementation of that plan until it's known what will be included in the document. He advised that the marketing plan is to be delivered by November 20. In response to Mayor Pena, Mr. Weiss advised that the consultants will be meeting with staff to get a better idea of what is included in the budget and what kind of collateral materials the City hopes to have prepared this coming year. Staff feels that the consultants will be of considerable help in determining how the budgeted monies should be spent and may come back at a later date with a request to redistribute those monies. Council Member Henderson was concerned that the process may have gotten off-base somewhat, noting that it originated with the Chamber's suggestion for a City position for marketing, business retention, and economic development. It has evolved to include economic development and marketing La Quinta in the City's Economic Development Plan. Funding levels have been identified in the budget and set aside for use once the direction of the marketing program has been determined. It was her understanding, that the City is looking for Z assistance in creating a unified direction to go in marketing the City and to participate actively in economic development. She questioned the proposals recommending an image, theme, or logo for the City. An image may be needed, but she didn't understand what is meant by theme" and was concerned about another logo. She also questioned what is included in their itemized budget and felt what is needed at this time is a consensus of the Council on what direction they want the marketing consultants to go. In response to Mayor Pena, Mr. Weiss advised that there are monies in this budget for kiosks, property profiles, radio/television, and business journal advertising. The purpose of a theme is to have a consistent thread of information included in both the economic development and local marketing programs. The economic development program will market the City's economic potential in terms of the buying power of this community or region. Staff felt that perhaps a theme or logo, much like the Chamber's Catch the Spirit" campaign, would be developed and included in all of the materials. Mayor Pena suggested that slogan" might be better terminology than logo." Council Member Perkins noted that it's not a fixed program at this point. BIB] 12-28-1998-U01 01:31:57PM-U01 ADMIN-U01 CCMIN-U02 11-U02 03-U02 1998-U02 d_UCity Council Minutes 5 November 3, 1 998 Council Member Adolph advised that he also has some concerns about where the process is going, but understood there would be an opportunity to review it when it comes back. Council Member Sniff was concerned about the process being so time-consuming and broad-based that it might take too long to get to the point and overwhelm a potential product; It needs to be done promptly and be focused, with emphasis on television. He felt the object should be to get new residents, new shoppers, and new businesses and was concerned that the items listed in the marketing plan and budget proposal will take so much time that there won't be anything produced with any significant value in a timely manner. Council Member Henderson noted that putting something together for economic development is a longer range project than an immediate marketing of the City. Scott Kiner, 73-101 Highway 111, Palm Desert, of Kiner-Goodsell Advertising, Inc., advised that they need input before they can produce a document that will achieve the City's marketing goals. Their main concern at this point is to get input, define the objectives, determine the budgets, and get back to Council with a concrete plan, which they will then be able to implement very quickly. He advised that they will have a comprehensive marketing plan to staff by November 20 for presentation to Council on December 1. Council Member Sniff felt the marketing plan should be targeted to the local area and Southern California. MOTION It was moved by Council Members Sniff/Henderson to authorize the City Manager to enter into an agreement with Kiner-Goodsell Advertising, Inc. for a marketing plan and budget proposal and appropriate an amount not to exceed $ 30,000. Motion carried unanimously. MINUTE ORDER NO.98-170. 2. CONSIDERATION OF CONSTRUCTION OF PUTTING GREEN AT THE SENIOR CENTER. Ms. Horvitz, Community Services Director, advised that the Friends of the La Quinta Senior Center have asked for permission to construct a putting green at the Senior Center. They've agreed to fund all of the construction costs and have recommended One Putt Greens as the contractor. In response to Council Member Adolph, Jerry Shea, 45Z360 Desert Eagle Court, of Friends of La Quinta Senior Center, advised that the putting green will cover approximately 1,100-1,200 sq. ft. BIB] 12-28-1998-U01 01:31:57PM-U01 ADMIN-U01 CCMIN-U02 11-U02 03-U02 1998-U02 d_UCity Council Minutes 6 November 3, 1 998 In response to Council Member Henderson, Mr. Shea advised that they are contracting for a minimum putting surface of 700 sq. ft., which will allow for nine holes. Council Member Sniff supported the proposal, but wished to make sure that itZs going to serve the purpose and be done in the most effective way. Dean Dingman, 944 Shore Crest Drive, Carlsbad, of One Putt Greens, explained the layout of the putting green. Council Member Sniff asked if it would be fenced, to which Mr. Dingman responded no, but advised that only the flags would need to be taken in at night because nothing else is removable. MOTION It was moved by Council Members Sniff/Adolph to approve the construction of a putting green at the La Quinta Senior Center. Motion carried unanimously. MINUTE ORDER NO.98-171. 3. CONSIDERATION OF ACTIONS RELATING TO ASSESSMENT DISTRICT 97-1: A. ADOPTION OF RESOLUTION ISSUING LIMITED OBLIGATION IMPROVEMENT ASSESSMENT BONDS FOR ASSESSMENT DISTRICT 97-1 LA QUINTA NORTE) B. ADOPTION OF RESOLUTION DETERMINING UNPAID ASSESSMENTS C. ADOPTION OF RESOLUTION COVENANTING DILIGENT PROSECUTION OF FORECLOSURE D. ADOPTION OF RESOLUTION AWARDING THE SALE OF LIMITED OBLIGATION IMPROVEMENT BONDS E. APPROVAL PAYING AGENT AGREEMENT Mr. Falconer, Finance Director, advised that on September 1 5, 1 998, Council voted to move forward with the financing for Assessment District 97-1. There was one outstanding contingency at that time, which was a requirement for the developer to make a partial payment for some of the assessments and to enter into an agreement with the City, and he advised that that contingency has been done. In response to Council Member Perkins, Mr. Falconer advised that support for the assessment was over 90%. BIB] 12-28-1998-U01 01:31:57PM-U01 ADMIN-U01 CCMIN-U02 11-U02 03-U02 1998-U02 d_UCity Council Minutes 7 November 3, 1 998 RESOLUTION NO.98-126 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF LA QUINTA, CALIFORNIA, ISSUING LIMITED OBLIGATION IMPROVEMENT BONDS UNDER THE IMPROVEMENT BOND ACT OF 1915 FOR ASSESSMENT DISTRICT NO.97-i LA QUINTA NORTE). It was moved by Council Members Sniff/Adolph to adopt Resolution No. 98-1 26 as submitted. Motion carried unanimously. RESOLUTION NO.98-127 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF LA QUINTA, CALIFORNIA, DETERMINING UNPAID ASSESSMENTS IN THE ASSESSMENT DISTRICT NO.97-i LA QUINTA NORTE) AND THE MANNER OF PAYMENT THEREOF AND LISTING BONDS ISSUED ON THE SECURITY THEREOF. It was moved by Council Members Sniff/Adolph to adopt Resolution No.98-127 as submitted. Motion carried unanimously. RESOLUTION NO.98-128 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF LA QUINTA, CALIFORNIA, COVENANTING DILIGENT PROSECUTION OF FORECLOSURE OF DELINQUENT ASSESSMENTS WITHIN ASSESSMENT DISTRICT NO.97-i LA QUINTA NORTE). It was moved by Council Members Sniff/Adolph to adopt Resolution No.98-128 as submitted. Motion carried unanimously. RESOLUTION NO.98-129 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF LA QUINTA, CALIFORNIA, AWARDING THE SALE OF ASSESSMENT DISTRICT NO.97-1 LA QUINTA NORTE) LIMITED OBLIGATION IMPROVEMENT BONDS. It was moved by Council Members Henderson/Sniff to adopt Resolution No.98-129 as submitted. Motion carried unanimously. MOTION It was moved by Council Members Sniff/Adolph to approve the Paying Agent Agreement between the City of La Quinta and U. S. Bank Trust National Association for Assessment District 97-1 La Quinta Norte). Motion carried unanimously. MINUTE ORDER NO.98-172. BIB] 12-28-1998-U01 01:31:57PM-U01 ADMIN-U01 CCMIN-U02 11-U02 03-U02 1998-U02 d_UCity Council Minutes 8 November 3, 1 998 4. CONSIDERATION OF PROPOSAL FOR THE GOLF DESERT CITIES PARTNERSHIP PROGRAM SKINS GAME). Mayor Pena abstained due to a potential conflict of interest and left the dais. Mr. Weiss, Assistant City Manager, advised that a revised proposal has been submitted, wherein both La Quinta and Palm Desert would contribute $20,000 each for a 30-45 second television spot during the Skins Game. He advised that Palm Desert would be considering this proposal on November 12. In response to Council Member Adolph, Mr. Weiss advised that the details havenZt been worked out yet, but the segment will be shared by the two cities. Terry Ross, representing Roddan, Paolucci, Roddan, marketing promoters for the Skins Game, advised that they could explore the possibility of two 20-second segments, but that the final decision is up to the producers. What they are proposing is one 45-second spot, divided evenly between the two cities. Council Member Sniff believed the process has been flawed from the beginning and was concerned about the short amount of time that is left, noting that there is still some uncertainty regarding Palm DesertZs participation. He wished there was more definitive detail, such as the size of the commercial, how itZs going to be configured, what the content and message will be, and who will be delivering it. Mr. Ross felt the final outcome would be one 45-second segment shared equally between the two cities. They expect Palm Desert to go along with the proposal and will work with City staff and/or marketing agency to come up with acceptable language and visuals for the segment. Council Member Sniff supported moving forward in conjunction with Palm Desert, with an expenditure of $20,000 each for a 45-second commercial to be shared equally between the two cities. He also supported staff working with them to get the segment put together. Council Member Henderson agreed that time is critical and supported moving forward and staff working with them. Council Member Sniff suggested that the segment encourage people to visit and hopefully stay, emphasizing the quality of life, recreation and economic opportunities, and great weather. It will benefit not only La Quinta and Palm Desert, but the entire Coachella Valley as well. BIB] 12-28-1998-U01 01:31:57PM-U01 ADMIN-U01 CCMIN-U02 11-U02 03-U02 1998-U02 d_UCity Council Minutes 9 November 3, 1 998 Council Member Adolph advised that he would support the proposal because it's for marketing and suggested the marketing consultants be involved with it. However, he has some major concerns with the funds coming from the General Fund and was bothered by the fact that it wasnZt included in the budget during the budget process. Council Member Henderson pointed out that there is a $40,000 line item in the budget for television and radio promotion that could be used for this. However, she further noted that the City has far exceeded all expectations in all areas of revenue for this year. MOTION It was moved by Council Members Sniff/Perkins to authorize an expenditure of $20,000 for participation within the La Quinta and Palm Desert Partnership Program to publicize on television, the Skins Game and direct appropriate staff to work with the project proponents on a 45-second television segment. Motion carried with Mayor Pena ABSENT. MINUTE ORDER NO. 98-173. Council concurred on authorizing the City Manager to determine the appropriate account from which to fund this expenditure. 5. CONSIDERATION OF AUTHORIZATION TO REDUCE SUBDIVISION IMPROVEMENT SECURITY FOR TRACT 28470-2, TRADITION CLUB ASSOCIATES. Mayor Pena abstained due to a conflict of interest and left the dais. There were no changes to the staff report as submitted to the City Council by the Public Works Department and on file in the City Clerk's Department. MOTION It was moved by Council Members Sniff/Adolph to authorize a reduction of subdivision improvement security for Tract 28470-2 and authorize City staff to accept replacement security in the reduced amounts. Motion carried with Mayor Pena ABSENT. MINUTE ORDER NO.98-174. 6. CONSIDERATION OF AUTHORIZATION TO REDUCE SUBDIVISION IMPROVEMENT SECURITY FOR PARCEL MAP 28612, TRADITION CLUB ASSOCIATES. Mayor Pefla abstained due to conflict of interest and left the dais. BIB] 12-28-1998-U01 01:31:57PM-U01 ADMIN-U01 CCMIN-U02 11-U02 03-U02 1998-U02 d_UCity Council Minutes 10 November 3, 1 998 There were no changes to the staff report as submitted to the City Council by the Public Works Department and on file in the City Clerk's Department. MOTION It was moved by Council Members Sniff/Adolph to authorize a reduction of subdivision improvement security for Parcel Map 2861 2 and authorize City staff to accept replacement security in the reduced amounts. Motion carried with Mayor Pena ABSENT. MINUTE ORDER NO.98-175. STUDY SESSION None REPORTS AND INFORMATIONAL ITEMS League of California Cities Council Member Henderson reminded everyone that the General Membership Meeting will be held on November 9. Mayor Pena stated that he would not be able to attend and advised of the need to designate a voting representative for the City Selection Committee, which meets just prior to the General Membership meeting. MOTION It was moved by Council Members Sniff/Adolph to authorize CouZn ci Member Henderson to attend the City Selection Committee on November 9 as the City's voting representative. Motion carried unanimously. MINUTE ORDER NO.98- 176. * **** ** * All other reports were noted and filed. DEPARTMENT REPORTS C-i. CITY CLERK REPORT ON UPCOMING EVENTS. Mrs. Juhola, City Clerk, advised that the Holiday Open House is scheduled for December 10 and that a ribbon-cutting ceremony for the 911 dispatch system is scheduled for 1:30 p.m. on November 10 at the Palm Desert Sheriff's Station. She also asked for anyone planning to attend the Peace Officers Appreciation Day on November 24 to let her know so that she could make reservations. BIB] 12-28-1998-U01 01:31:57PM-U01 ADMIN-U01 CCMIN-U02 11-U02 03-U02 1998-U02 d_UCity Council Minutes 11 November 3, 1 998 MAYOR AND COUNCIL MEMBERSZ ITEMS None PUBLIC HEARINGS None Council recessed to Redevelopment Agencv meeting. Council reconvened and recessed to Closed Session as delineated on Page 1. Council reconvened with no decision being made which requires reporting pursuant to Section 54957.1 of the Government Code Brown Act). There being no further business, the meeting was adjourned. Re submitted, City Clerk City of La Quinta, California BIB] 12-28-1998-U01 01:31:57PM-U01 ADMIN-U01 CCMIN-U02 11-U02 03-U02 1998-U02