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1998 10 20 CC Minutesing -> 10U LA QUINTA CITY COUNCIL MINUTES OCTOBER 20, 1998 Regular meeting of the La auinta City Council was called to order at the hour of 2:00 p.m. by Mayor Pena, followed by the Pledge of Allegiance. PRESENT: Council Members Adolph, Henderson, Perkins, Sniff, Mayor Pena ABSENT: None PUBLIC COMMENT None Council recessed to Redevelopment Agency. Council reconvened and recessed to Closed Session to and until the hour of 3:00 p.m. CLOSED SESSION Mayor Pena abstained from participating in Item No.3 as he has consistently done in the past. 1. Conference with legal counsel pursuant to Government Code Section 54956.9(a) regarding existing litigation: A. Hanover, Case No.085167 B. Western Empire Industry V. City of La Quinta, Case No.30278 2. Conference with legal counsel pursuant to Government Code Section 54956.9(c) regarding potential litigation. 3. Conference with City's real property negotiator pursuant to Government Code Section 54956.8 concerning the potential terms and conditions of acquisition and/or disposition of real property located at the southeast corner of Highway 111 and Adams Street. Property Owner/Negotiator: Chris Clarke. PUBLIC COMMENT None CONFIRMATION OF AGENDA Confirmed APPROVAL OF MINUTES MOTION It was moved by Council Members Sniff/Adolph to approve the City Council Minutes of September 22, 1 998, as submitted. Motion carried unanimously. BIB] 12-28-1998-U01 01:27:58PM-U01 ADMIN-U01 CCMIN-U02 10-U02 20-U02 1998-U02 BIB] 12-28-1998-U01 01:27:58PM-U01 ADMIN-U01 CCMIN-U02 10-U02 20-U02 1998-U02 ing -> 10UCity Council Minutes 2 October 20, 1 998 MOTION It was moved by Council Members Sniff/Adolph to approve the City Council Minutes of October 6, 1 998, as submitted. Motion carried unanimously. ANNOUNCEMENTS None PRESENTATIONS None WRITTEN CORRESPONDENCE 1. LETTER FROM CABAZON BAND OF MISSION INDIANS REGARDING PROPOSITION 5. Council concurred that this is a voter issue rather than a municipal issue and took no action. CONSENT CALENDAR 1. APPROVAL OF DEMAND REGISTER DATED OCTOBER 20, 1998. 2. TRANSMITTAL OF TREASURER'S REPORT DATED AUGUST 31, 1998, FOR THE CITY OF LA QUINTA AND LA QUINTA FINANCING AUTHORITY. 3. APPROVAL OF REQUEST BY THE LA QUINTA ARTS FOUNDATION TO UTILIZE THE COUNCIL CHAMBER FOR ART LECTURES ON WEDNESDAY, DECEMBER 2.1998, AND WEDNESDAY, MARCH 31, 1999, FROM 2:30 PM TO 5:00 PM. 4. APPROVAL TO ENTER INTO A PURCHASE CONTRACT WITH SIMON MOTORS FOR A 1999 CHEVROLET SUBURBAN. 5. ACCEPTANCE OF GRANT DEED OF EASEMENT FOR RIGHT-OF-WAY ON THE NORTHEAST CORNER OF WASHINGTON STREET AND FRED WARING DRIVE. 6. ACCEPTANCE OF PROJECT NO.98-01, EISENHOWER DRIVE MEDIAN ISLAND LANDSCAPE IMPROVEMENTS. 7. ADOPTION OF RESOLUTION ACCEPTING DONATIONS BY SOROPTIMIST Z INTERNATIONAL OF LA QUINTA. BIB] 12-28-1998-U01 01:27:58PM-U01 ADMIN-U01 CCMIN-U02 10-U02 20-U02 1998-U02 BIB] 12-28-1998-U01 01:27:58PM-U01 ADMIN-U01 CCMIN-U02 10-U02 20-U02 1998-U02 ing -> 10UCity Council Minutes 3 October 20, 1 998 8. ADOPTION OF RESOLUTION ALLOWING TEMPORARY CLOSURE OF A PORTION OF WASHINGTON STREET AND AVENUE 52 AND USE OF THE CIVIC CENTER PARKING LOT AREA FOR THE 13TH ANNUAL LA QUINTA CHAMBER OF COMMERCE 5/1 OK RUN, TWO-MILE WALK, AND ITS FUN RUN. APPLICANT: LA QUINTA CHAMBER OF COMMERCE. 9. ADOPTION OF RESOLUTION GRANTING CONDITIONAL APPROVAL OF A FINAL MAP AND SUBDIVISION AGREEMENT FOR TRACT 28738, BROOKFIELD HERITAGE, INC. 10. ADOPTION OF RESOLUTION GRANTING CONDITIONAL APPROVAL OF A FINAL MAP AND SUBDIVISION AGREEMENT FOR TRACT 28776, KSL LAND CORPORATION. 11. ADOPTION OF RESOLUTION GRANTING CONDITIONAL APPROVAL OF A FINAL MAP FOR PARCEL 29011, KSL LAND CORPORATION. 12. ACCEPTANCE OF SUBDIVISION IMPROVEMENTS FOR TRACT 28189, THE QUARRY. 13. APPROVAL OF AMENDMENT TO THE PROFESSIONAL SERVICES AGREEMENT WITH HOLMES & NARVER, INC. TO PROVIDE ADDITIONAL ENGINEERING SERVICES RELATIVE TO TRAFFIC STRIPING AND LANDSCAPE LIGHTING FOR PROJECT 98-09, WASHINGTON STREET BRIDGE WIDENING. 14. APPROVAL OF A PROFESSIONAL SERVICES AGREEMENT WITH NICKERSON, DIERCKS, AND ASSOCIATES TO PREPARE PLANS, SPECIFICATIONS. AND ENGINEER'S ESTIMATE FOR FISCAL YEAR 1998199 VARIOUS CITYWIDE TRAFFIC SIGNAL IMPROVEMENTS. 15. APPROVAL OF APPROPRIATION OF $21,999 FROM THE ART IN PUBLIC PLACES FUND, ACCOUNT NO.701-000-255-210 TO BE USED FOR THE CONSTRUCTION OF THE ARTWORK AS PART OF THE WASHINGTON STREET BRIDGE WIDENING PROJECT. 16. ADOPTION OF RESOLUTION ACCEPTING A GIFT OF DECORATIVE ROCK FROM WAL-MART. MOTION It was moved by Council Members Sniff/Adolph to approve the Consent Calendar as recommended with Item Nos. 7, 8, 9, 10, 11, and 1 6 being approved by RESOLUTION NOS. 98-113 THROUGH 98-118 respectively. Motion carried unanimously. MINUTE ORDER NO.98-162. BIB] 12-28-1998-U01 01:27:58PM-U01 ADMIN-U01 CCMIN-U02 10-U02 20-U02 1998-U02 BIB] 12-28-1998-U01 01:27:58PM-U01 ADMIN-U01 CCMIN-U02 10-U02 20-U02 1998-U02 ing -> 10UCity Council Minutes 4 October 20, 1 998 BUSINESS SESSION 1. CONTINUED CONSIDERATION OF THE CULTURAL ARTS COMMISSION 1998/99 WORK PLAN. Ms. Horvitz, Community Services Director, advised that the Cultural Arts Commission has revised the work plan as requested and is requesting that Council reconsider the Meet the Local Artist" program and re-evaluate the program on the basis that it is not a recognition program, but rather a way to let the community know that the artists exist. In response to Council Member Adolph, Ms. Horvitz advised that the selection would be a random drawing conducted by the Commission, using the artist bank and names provided by the La Quinta Arts Foundation. They have not discussed how artists from neighboring cities might be included. In response to Council Member Perkins, Ms. Horvitz confirmed that recommendations from the community would be included in the drawing. Council Member Henderson wished to see it reduced to six, at least for the first Z year, and suggested using the Chamber Mixers and/or Mayor's Lunch to introduce the artists. She felt if the program is successful, that it could be revisited again next year. Council Member Sniff agreed with a bi-monthly program for this year's work plan, and in regard to updating the Art in Public Places Master Plan, he hoped that it would not include any legally compelling terms. Council Member Henderson suggested review' instead of update" of master plans. Council concurred. In response to Council Member Adolph, Ms. Horvitz advised that the commission felt if the program is done on a biZmonthIy basis, that it would take a long time for all of the artists to participate. Council Member Adolph didn't have a problem with a bi-monthly program. MOTION It was moved by Council Members Sniff/Henderson to approve the Cultural Arts Commission 1998/99 Work Plan as modified using review instead of update the Art in Public Places Master Plan and changing the Meet the Artist Program to be bi-monthly instead of monthly). Motion carried unanimously. MINUTE ORDER NO.98-163. BIB] 12-28-1998-U01 01:27:58PM-U01 ADMIN-U01 CCMIN-U02 10-U02 20-U02 1998-U02 BIB] 12-28-1998-U01 01:27:58PM-U01 ADMIN-U01 CCMIN-U02 10-U02 20-U02 1998-U02 ing -> 10U City Council Minutes 5 October 20, 1 998 2. CONTINUED CONSIDERATION OF THE COMMUNITY SERVICES COMMISSION 1998199 WORK PLAN. Ms. Horvitz, Community Services Director, advised that the Community Services Commission 1998/99 Work Plan has been revised as requested by Council and the Commission has made no further recommendations. Council Member Sniff suggested that ADA compliance" under Step #5 on Page 20 be eliminated. Council Member Henderson suggested that kits" in Step #3 be eliminated as well. Council concurred with both changes. MOTION It was moved by Council Members Sniff/Henderson to approve the Community Services Commission 1998/99 Work Plan as modified from the category Safety" removing the word *`kits" and the last bullet point to read Promote safe facilities"). Motion carried unanimously. MINUTE ORDER NO. 98-164. 3. CONSIDERATION OF COMMUNITY SERVICES GRANT REQUEST FROM THE GREATER COACHELLA VALLEY SOAP BOX DERBY. Ms. Horvitz, Community Services Director, advised that the Greater Coachella Valley Soap Box Derby has submitted a proposed funding request for $400 from the Community Services Grant Program to cover increased costs in the franchise fee to extend the event to two days. She advised that the request is in addition to the $1,200 granted in August. Lucia Moran, P.O. Box 1 305, Race Director for the Greater Coachella Valley Soap Box Derby, reiterated her comments made at the last meeting regarding the Fox Kids Club sponsorship and advised that the additional funding is needed for the franchise fee increase and the addition of a new division. They expect an increase in participation and plan to expand the event to two days in order to handle it. She noted that in-kind services for the street closure was not included in the staff report and asked that it be agendized for the next meeting, along with a request for an additional day for the street closure. Council Member Adolph asked if any of the other valley cities have offered to help fund the event. BIB] 12-28-1998-U01 01:27:58PM-U01 ADMIN-U01 CCMIN-U02 10-U02 20-U02 1998-U02 BIB] 12-28-1998-U01 01:27:58PM-U01 ADMIN-U01 CCMIN-U02 10-U02 20-U02 1998-U02 ing -> 10UCity Council Minutes 6 October 20, 1 998 Ms. Moran advised that one year they received $500 from Rancho Mirage; and Desert Hot Springs, which sponsored 1 6 cars the first year, is very active each year in soliciting donations for the event. She would like to see every city sponsor a soap box. She noted that they would also need to expand the hours for the street closure in order to get setup earlier in the morning. In response to Council Member Henderson, Ms. Moran advised that they are looking to possibly move the finish line to correspond with the sidewalk being adjacent to the street so as to protect the new landscaping. MOTION It was moved by Council Members Sniff/Adolph to approve a Community Service Grant request by the Greater Coachella Valley Soap Box Derby in the amount of $400 from the Special Projects Contingency Account and that staff be directed to agendize the street closure request. Motion carried unanimously. MINUTE ORDER NO.96-165. 4. CONSIDERATION OF FUNDING REQUEST FROM FRIENDS OF THE LA QUINTA LIBRARY. Mr. Wilson, Management Assistant, advised that the Friends of the La Quinta Library have requested a status report on their funding request for $3,700 for Internet hook-up and to purchase library books. In November. 1 997, Council directed that the funding be held in reserve due to the uncertainty of the library situation. In August 1998, an MOU was signed with the County, wherein the County was required to spend $15,000 for library books, in addition to the $5,000 spent under the previous MOU. The County has indicated that they are in lease negotiations for the existing library space and the expanded area; and are in the process of designing the expanded area and preparing for construction. Staff has asked the County for more detailed information about the one-time cost and for a time table for completion of the project. The County's recent correspondence indicates that they have ordered approximately $1 5,000 worth of library books and will be delivering detailed plans to the City for the expansion by October 27. Once the expansion details are final, the County will be able to provide a time table for completion. In response to Council Member Henderson, Mr. Wilson advised that it's unclear at this time what computer Systems will be accessing through this improvement until a list is received from the County. The library currently does not have Internet access. BIB] 12-28-1998-U01 01:27:58PM-U01 ADMIN-U01 CCMIN-U02 10-U02 20-U02 1998-U02 BIB] 12-28-1998-U01 01:27:58PM-U01 ADMIN-U01 CCMIN-U02 10-U02 20-U02 1998-U02 ing -> 10U City Council Minutes 7 October 20, 1 998 Council Member Henderson understood that the County will be supplying four computers and that Desert Sands Unified School District will be supplying five, making a total of nine computers in the library. Council Member Adolph stated that he was concerned about the delay, but felt it seems like things are starting to move forward. Council Member Sniff wasn't impressed with the amount the County has spent on library books because he didn't believe $1 5,000 would buy very many books. He asked why the funding has been delayed and why a report hasn't come back to Council as directed in a motion earlier this year regarding moving forward with a library on the Civic Center Campus within three years. Mr. Weiss, Assistant City Manager, advised that preliminary discussions have been held with a consultant who is working on a proposal for the design of the Civic Center Campus, which also includes provisions for a library and it should be coming forward within the next month or so. Council Member Sniff stated that he hoped it includes a design for the library, as well as funding. Mr. Genovese, City Manager, advised that the conceptual plan will include a location for the library, but a consultant will be contracted with for the design. Financing will also be addressed, but it will take more time. He advised that there should be sufficient funds in the County funding to pay for the books and computers. Council Member Sniff still wished to see a report this fall on the library facility. In regard to the funding delay, Mr. Wilson advised that the funds are being held in reserve as directed by Council until the library issue is resolved. If Council is comfortable with the library issue, then consideration can be given to the funds being awarded to the Friends of the La Quinta Library as requested. In response to Council Member Adolph, Mr. Wilson advised that SB 2026, which was for library reconstruction funding, was vetoed by the Governor. The Public Library Funds have increased from $20 million to $100 million, but those funds go to the County. Bob Wright, 53-795 Eisenhower Drive, representing Friends of the La Quinta Z Library, advised thatZthey spend approximately $3,500 annually on books and are starting a building fund for a library on the Civic Center Campus. BIB] 12-28-1998-U01 01:27:58PM-U01 ADMIN-U01 CCMIN-U02 10-U02 20-U02 1998-U02 BIB] 12-28-1998-U01 01:27:58PM-U01 ADMIN-U01 CCMIN-U02 10-U02 20-U02 1998-U02 ing -> 10UCity Council Minutes 8 October 20, 1 998 Council Member Henderson felt perhaps the Council has fallen short on muscling the County to get moving on this. She noted that the Friends of the La Quinta Library raise funds for books and questioned what these funds would be used for. Mr. Wright advised that they haven't had a fund-raiser for almost two years, and per their original request, they would be using $3,000 of these funds for books, with the remaining amount held in abeyance until the expansion is completed. Council Member Henderson noted that the amount was rounded off to $4,000 during Council's original consideration of this request. She further noted that the City already spends a lot of money for library services each year. Mayor Pena suggested continuing this item until next month to determine what the County is doing. Council Member Adolph felt a copy of the preliminary layout should be given to the Friends of the La Quinta Library to see if they feel it will serve the communityZs needs. Council concurred on continuing this item one month. MOTION It was moved by Council Members Sniff/Henderson to continue the request for funding from the Friends of the La Quinta Library to November 1 7, 1998. Motion carried unanimously. MINUTE ORDER NO.98- 166. 5. CONSIDERATION OF PROPOSAL FOR THE GOLF DESERT CITIES PARTNERSHIP PROGRAM SKINS GAME). Mayor Pefla abstained due to a potential conflict of interest and left the dais. Mr. Weiss, Assistant City Manager, advised that Golf Desert Cities Partnership has proposed to the cities of La Quinta, Palm Desert, Indian Wells, and Rancho Mirage, a program whereby each city would contribute $50,000 each for two 30-45 second national network television public service spots to be provided during the Skins Game this fall. The proposal includes gallery guide advertising, two festival of golf exhibitor spaces, sponsor board recognition, and on-site signage. The City spent $50,000 for a 45-second spot in 1 996 and $20,000 in 1 997 for the same spot. The other three cities have not made a decision on the program, but it's staff's understanding that Palm Desert will participate if BIB] 12-28-1998-U01 01:27:58PM-U01 ADMIN-U01 CCMIN-U02 10-U02 20-U02 1998-U02 BIB] 12-28-1998-U01 01:27:58PM-U01 ADMIN-U01 CCMIN-U02 10-U02 20-U02 1998-U02 ing -> 10U City Council Minutes 9 October 20, 1 998 the other three cities participate. However, the cities of Rancho Mirage and Indian Wells have not offered support for the program. It's also staff's understanding that a contingency plan with a lesser amount would be negotiable. The public service spot has certain advertising characteristic limitations, making it difficult to track the actual impact of that particular spot. In response to Council Member Adolph, Mr. Weiss advised that he was informed by Mr. Shields that Rancho Mirage's staff have turned down the request. Pending the outcome of this meeting, Mr. Shields plans to take it back to the Rancho Mirage City Council. Council Member Adolph understood that Indian Wells didn't intend to support it. Council Member Sniff felt it's unfortunate that this whole process has become seriously flawed. He believed the proposal is no longer valid, pointing out that it was not presented in time to be considered for the budget and that other problems have surfaced with it. In addition, there's seems to be a lack of support from Rancho Mirage and Indian Wells. He would consider doing something similar to last year with a $20,000 expenditure and suggested that staff be directed to discuss it with Mr. Shields to find out what the City could get in return for that amount. He felt the Skins Game is important, but that the original proposal is dead. Council Member Perkins advised that he has mixed emotions about the request. He agreed that it got off on the wrong foot and created some problems, but at this point, he wasn't sure if he would support $50,000 or $20,000. Terry Ross, representing Roddan, Paolucci, Roddan, marketing promoters for the Skins Game, advised that their intent was to unite the four Coachella Valley cities that have the majority of the golf and hospitality businesses in the valley. He apologized for the fact that it took off in the wrong direction and noted that Palm Desert has opted to take advantage of the marketing opportunity without participating in the hospitality package. The package as proposed is contingent upon the participation of all four cities, but it can be renegotiated if all of the cities are not interested. He noted that the 30-45 second public service spot, which costs $80,000, would be more like an editorial than a commercial, making its effect more valuable. The $50,000 contribution includes production costs, gallery guide advertising, an exhibitor booth, sponsor board recognition, and exposure on the web. The event, which is expected to draw 25,000- Z 30,000 people onsite, is one of the top four golf tournaments on television. BIB] 12-28-1998-U01 01:27:58PM-U01 ADMIN-U01 CCMIN-U02 10-U02 20-U02 1998-U02 BIB] 12-28-1998-U01 01:27:58PM-U01 ADMIN-U01 CCMIN-U02 10-U02 20-U02 1998-U02 ing -> 10UCity Council Minutes 10 October20, 1998 Council Member Sniff felt the original approach was flawed and is no longer valid and asked about the possibility of doing something similar to last year for $20,000. He felt $50,000 is very difficult to justify. Mr. Ross advised that they look at it as a partnership program and would be receptive to any proposal and funding. Council Member Adolph felt the spot the City sponsored for $50,000 a few years ago was a disaster, noting that Palm Desert was mentioned more than La Quinta and that Vince Scully wasn't even able to pronounce La Quinta. He-has a major problem spending that kind of money for something that didn't do any good. Mr. Ross advised that the City would have an opportunity to approve the script and the spot would be pre-recorded. In response to Council Member Perkins, Mr. Genovese, City Manager, advised that the Skins Game would be responsible for traffic control during the event and that it would not be subsidized by the City. He wasn't aware of any other in-house costs related to the event. Council Member Henderson pointed out that Rancho Mirage's staff has turned this down, but it hasnZt gone to the City Council, which leaves open an option. The Indian Wells City Council hasn't seen it yet either. She noted that this was considered during the budget session and removed as a line item. In regard to their intent to unite the cities, she felt that generally and regionally, the cities are very united and that they make an effort to participate in regional promotion of the Coachella Valley. She felt the proposal was hindered by the effort to unite a separate group within the already-united cities. She didn't have any knowledge that the proposal is dead, pointing out that Palm Desert has agreed to participate as long as the other three cities participate and they are willing to even discuss it further should there be less than four cities participating. She felt through the joint meetings with the Planning Commission, that it has been made very clear that this is predominately a golfing community where golf plays a very major role in the City. There is no way to determine how past marketing spots during the Skins Games have benefited the City, just as there is no way to determine the benefit of the City's support of the La Quinta Arts Foundation, but it's done because the City recognizes how important it is. She was disappointed that the proposal has shaken down the way it has, but at this point, wished to see the City stay on board. She supported last year's funding amount of $20,000 and advised that for anything above that, she would have to see a full-blown program before it gets to this point. BIB] 12-28-1998-U01 01:27:58PM-U01 ADMIN-U01 CCMIN-U02 10-U02 20-U02 1998-U02 BIB] 12-28-1998-U01 01:27:58PM-U01 ADMIN-U01 CCMIN-U02 10-U02 20-U02 1998-U02 ing -> 10U City Council Minutes 11 October 20, 1 998 Council Member Perkins advised that he would support it as long as any perks are given to the Boys & Girls Club to be used as they see fit. He felt that the Skins Game brings international recognition to the City. In response to Council Member Adolph, Mr. Weiss confirmed that it would be funded from the General Fund Reserves. Council Member Adolph felt it has been the Council's policy to not use the General Fund Reserves except for emergencies, and he wasn't sure that this would be a proper usage of those funds. In addition, he questioned why the Skins Game would be given more than what was given last month to the Bob Hope Chrysler Classic, noting that they only received $10,000 for public safety. He felt the Classic brings in more revenue for the City because it's a longer event. He has a problem spending General Fund tax dollars for this purpose and was concerned about setting a precedent wherein other pro am tournaments might expect the same support. He further noted that the City gives almost a half-million dollars each year to CVB to market the Coachella Valley, and he has a problem with spending another $50,000. He was not opposed to subsidizing the event with a minor amount for public safety, but was not supportive of even giving them $20,000. Council Member Perkins pointed out that the City receives international coverage from the Skins Game and only nationwide coverage from the Classic. In addition, there are less problems with a two-day event. He advised that a number of concerned citizens have called him about this, and he has explained to them that he feels the City is trying to market La Quinta in a way that will benefit the City over a period of time. He noted that a lot of people still don't know where La Quinta is and that's one of the things the City is trying to accomplish. He would support $20,000 as long as any perks received are given to the Boys & Girls Club. Council Member Sniff reiterated his feeling about the original proposal no longer being valid. Council Member Henderson pointed out that this funding is for marketing the City, not for supporting the Skins Game, whereas the funding for the Classic was for traffic control, which also will benefit the City. She hoped the City would be getting into the market share as it pursues its marketing program. Council Member Adolph questioned what the $20,000 would be used for and asked if air time would be available for that amount, to which Mr. Ross responded yes, but advised that how much air time depends upon what Palm Desert decides to do. BIB] 12-28-1998-U01 01:27:58PM-U01 ADMIN-U01 CCMIN-U02 10-U02 20-U02 1998-U02 BIB] 12-28-1998-U01 01:27:58PM-U01 ADMIN-U01 CCMIN-U02 10-U02 20-U02 1998-U02 ing -> 10UCity Council Minutes 1 2 October 20, 1 998 MOTION It was moved by Council Members Sniff/Perkins to direct staff to discuss with Mr. Shields, or his representative, a possible $20,000 expenditure, similar to last years, and perhaps to work with the other cities on a cooperative and equal participation-basis that is Rancho Mirage, Palm Desert, and Indian Wells) agreement; and further, that the City accept no gifts or perks of any kind and that a report come back to the City Council on November 3, 1 998. Council Member Perkins voiced some concern about the words possible" and perhaps" and Council Member Sniff agreed to withdraw them from the motion; He also confirmed that the motion contains no allocation of funds. The motion was revised to read as follows: MOTION It was moved by Council Members Sniff/Perkins to direct staff to discuss with Mr. Shields, or his representative, a $20,000 expenditure, similar to last years, and to work with the other cities on a cooperative and equal participation-basis that is Rancho Mirage, Palm Desert, and Indian Wells) agreement; and further, that the City accept no gifts or perks of any kind and that a report come back to the City Council on November 3, 1 998. Motion carried with Mayor Pena ABSENT. MINUTE ORDER NO.98-167. 6. CONSIDERATION OF PROPOSALS FOR THE CITY'S FISCAL YEAR 1998199 MARKETING PROGRAM. Mr. Weiss, Assistant City Manager, advised that the Council previously discussed a concept whereby once the market study was completed, that a marketing program would be put together. With that in mind, staff distributed a Request for Proposals RFP) to a number of marketing firms and advertised in The Desert Sun. He advised that nine proposals were received and four firms were selected to make presentations to the Council. The following firms then gave brief presentations on their qualifications, background, and marketing proposals: AL&Z Advertising, of Palm Desert Dameron Communications, of San Bernardino Kiner/Goodsell Advertising, of Palm Desert McLaughlin Communications, of Palm Desert Council Member Sniff felt the marketing program should be kept simple and highly focused on two or three methods. He believed the program should concentrate on going after new businesses, new residents, and new shoppers. BIB] 12-28-1998-U01 01:27:58PM-U01 ADMIN-U01 CCMIN-U02 10-U02 20-U02 1998-U02 BIB] 12-28-1998-U01 01:27:58PM-U01 ADMIN-U01 CCMIN-U02 10-U02 20-U02 1998-U02 ing -> 10U City Council Minutes 1 3 October 20, 1998 In response to Council Member Adolph, Ms. Godley, of AL&Z, advised that she felt the City should start its marketing program by creating a strong identity for itself and by focusing on what it already has. Council Member Sniff felt the marketing program should be fast4rncked more than what has been presented in the written materials. It needs to be effective and not dated. He suggested getting something on the evening news or prime time television that will pique some interest, such as Did You Know?" Council then proceeded to ask the following questions of each firm: What two things would you choose to market about La Quinta? McLaughlin Communications They would create something for people to come to La QuintZ for. Kiner/Goodsell Advertising They would market the City's ambiance with its spirit, mountains, and Village atmosphere; and its uniqueness or lifestyle, which is derived from the City's desire to be different from other cities. Dameron Communications They would also market the City's quality of life and upper-income residents. AL&Z Advertising They would first institute some kind of shop and dine La Quinta" program and create a medium that would let people know that they are here. Secondly, they would develop a direct public relations campaign by following up on the City's events, people, student achievements, schools, etc. What two audiences would they target and what media would they use? AL&Z Advertising They would target local residents first, then visitors to the Coachella Valley. With additional funds, they would expand outside of the valley and drive business to the City. They felt that it would be premature to identify a media vehicle at this time. Dameron Communications They would target white males with annual earnings of $50,000 +, and the top 500 businesses in the State, encouraging them to locate in the City. They would use radio and trade shows with multi-media, as well as mail a CD to each of the 500 business owners. BIB] 12-28-1998-U01 01:27:58PM-U01 ADMIN-U01 CCMIN-U02 10-U02 20-U02 1998-U02 BIB] 12-28-1998-U01 01:27:58PM-U01 ADMIN-U01 CCMIN-U02 10-U02 20-U02 1998-U02 ing -> 10UCity Council Minutes 14 October 20, 1 998 KinerlGoodsell Advertising They would target local valley residents, as well as the entire Southern California region because people come here for pleasure and stay for business. McLaughlin Communications They would target women first because of their heavy influence on purchasing decisions and then start with a valleywide promotion, both for seasonal and local visitors. Council concurred on continuing this matter until approximately 7:30 p.m. Council recessed to and until 7:00 p.m. 7:00P.M. PUBLIC COMMENT None PUBLIC HEARINGS 1. TENTATIVE TRACT MAP 29003 TO CREATE A 19 SINGLE-FAMILY AND OTHER MISCELLANEOUS LOT SUBDIVISION ON 5.64 ACRES, LOCATED WEST OF MADISON STREET ALONG BRAE BURN, SOUTH OF LAUREL VALLEY WITHIN PGA WEST. APPLICANT: BROOKFIELD HOMES. The Mayor declared the PUBLIC HEARING OPEN. Mr. Herman, Community Development Director, advised that the lots range from 18,457 sq. ft. to 11,840 sq. ft. and average 12,606 sq. ft The Planning Commission has recommended approval subject to findings and conditions. In response to Council Member Adolph, Mr. Herman confirmed that the lots will be compatible to the lots across the street. Chris Berg, 79-799 Old Avenue 52, of MDS Consulting, representing Brookfield Homes, advised that they are in agreement with the conditions. There being no one else wishing to speak, the Mayor declared the PUBLIC HEARING CLOSED. BIB] 12-28-1998-U01 01:27:58PM-U01 ADMIN-U01 CCMIN-U02 10-U02 20-U02 1998-U02 BIB] 12-28-1998-U01 01:27:58PM-U01 ADMIN-U01 CCMIN-U02 10-U02 20-U02 1998-U02 ing -> 10U City Council Minutes 1 5 October 20,1 998 RESOLUTION NO.98-119 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF LA QUINTA, CALIFORNIA, APPROVING TENTATIVE TRACT MAP 29003 TO CREATE A 19 SINGLE-FAMILY RESIDENTIAL AND ONE LETTERED LOT SUBDIVISION ON 5.4 ACRES, LOCATED WEST OF MADISON STREET ALONG BRAE BURN, SOUTH OF LAUREL VALLEY, WITHIN PGA WEST BROOKFIELD HOMES). It was moved by Council Members Sniff/Henderson to adopt Resolution No. 98-11 9 as submitted. Motion carried unanimously. STUDY SESSION None REPORTS AND INFORMATIONAL ITEMS League of California Cities- Council Member Henderson encouraged the Council to attend their next general meeting, which will be held on November 9 at the Palm Springs Museum, with League President Caroline Ratto as the guest speaker. Palm Springs Desert Resorts Airline Services Committee- Council Member Henderson advised that they recently met and discussed their funding, which is scheduled to end in June 1 999. They plan to discuss at their next meeting in January 1 999, the possibility of folding the committee into a more formal basis with the CVB, rather than staying separate. C. V. Regional Airport Authonty- Council Member Henderson thanked the Council and staff for attending the rededication ceremony for the Desert Resorts Regional Airport. CVAG Committees- Council Member Perkins advised that the Fixed Rail Transportation Subcommittee has recommended to the Traffic Committee that daily service be sought from Los Angeles to Coachella Valley, noting that there appears to be funding available. He advised that the People Mover Subcommittee is looking to get some type of express bus service implemented to cut down on the amount of time it takes for people to get from Coachella to Palm Springs. Mayor Pena advised that the same issue has been under discussion at the SunLine Services Group meetings. Council Member Sniff was intrigued by the idea of rail service, not only from Los Angeles to the valley, but also some type of local rail service that would be both functional and scenic. BIB] 12-28-1998-U01 01:27:58PM-U01 ADMIN-U01 CCMIN-U02 10-U02 20-U02 1998-U02 BIB] 12-28-1998-U01 01:27:58PM-U01 ADMIN-U01 CCMIN-U02 10-U02 20-U02 1998-U02 ing -> 10UCity Council Minutes 1 6 October 20, 1 998 Council Member Henderson advised that it was reported at the last Public Safety Committee meeting, that the bicycles have been received and that there will be a press conference in Palm Desert at 10:00 a.m. on October 23 for their unveiling. All other reports were noted and filed. DEPARTMENT REPORTS A. CITY MANAGER'S REPORT. Mr. Genovese, City Manager, advised that staff would be attending the unveiling for the bikes and that a representative from the Sheriff's Office will be present to accept the bikes on behalf of the City. G-1. REVENUE & EXPENDITURES REPORT DATED AUGUST 31, 1998, FOR THE CITY OF LA QUINTA AND LA QUINTA FINANCING AUTHORITY. MOTION It was moved by Council Members Sniff/Adolph to receive and file the Revenue & Expenditures Report dated August 31, 1998, for the City of La Quinta and La Quinta Financing Authority. Motion carried unanimously. MINUTE ORDER NO.98-168. MAYOR AND COUNCIL MEMBERS' ITEMS None Council recessed to Redevelopment Agency. Council reconvened. BUSINESS SESSION.................continued 6. CONTINUED CONSIDERATION OF PROPOSALS FOR THE CITY'S FISCAL YEAR 1998199 MARKETING PROGRAM. Note: See Page 1 2 for initial consideration of the item.) BIB] 12-28-1998-U01 01:27:58PM-U01 ADMIN-U01 CCMIN-U02 10-U02 20-U02 1998-U02 BIB] 12-28-1998-U01 01:27:58PM-U01 ADMIN-U01 CCMIN-U02 10-U02 20-U02 1998-U02 ing -> 10UCity Council Minutes 17 October 20, 1 998 Council Member Henderson suggested narrowing it down to two proposals and then turning it over to staff to negotiate. Mayor Pena felt the scope in the RFP was too broad and wished to see staff narrow down the focus during negotiations. Council Member Henderson agreed. Council Member Sniff felt itZs imperative for an effective program to be in place this season. He also believed that the program should be targeted, limited, and doable in relative short order. Council Member Adolph felt that any one of the four firms would do an outstanding job. Council concurred on moving forward with a ballot. VotinZ Ballot No.1: Council Member Adolph voted for Kiner/Goodsell Advertising Council Member Henderson voted for Kiner/GoodSell Advertising Council Member Perkins voted for KinerlGoodsell Advertising Council Member Sniff voted for Kiner/GoodSell Advertising Mayor Pena voted for Kiner/Goodsell Advertising Mayor Pena thanked all of the firms for their participation and Council Member Perkins encouraged them to all stay in contact with the City. Council Member Sniff also encouraged the representatives for Kiner/GoodSell Advertising to have some prompt meetings after the negotiations with staff, to get CouncilZs input before they go too far with their program. MOTION It was moved by Council Members SnifflHende?son to authorize staff to negotiate a contract for marketing services with Kiner/GoodseIl Advertising. Council Member Henderson expressed appreciation for all of the presentations. Motion carried unanimously. MINUTE ORDER NO.98-168. BIB] 12-28-1998-U01 01:27:58PM-U01 ADMIN-U01 CCMIN-U02 10-U02 20-U02 1998-U02 BIB] 12-28-1998-U01 01:27:58PM-U01 ADMIN-U01 CCMIN-U02 10-U02 20-U02 1998-U02 ing -> 10UCity Council Minutes 18 October20, 1998 Council recessed to Closed Session as delineated on Page 1. Council reconvened with no decision being made which requires reporting pursuant to Section 54957.1 of the Government Code Brown Act). There being no further business, the meeting was adjourned. Re ly submitted, SAUNDRA L. JUHOLA, City Clerk City of La Quinta, California BIB] 12-28-1998-U01 01:27:58PM-U01 ADMIN-U01 CCMIN-U02 10-U02 20-U02 1998-U02 BIB] 12-28-1998-U01 01:27:58PM-U01 ADMIN-U01 CCMIN-U02 10-U02 20-U02 1998-U02