1988 02 16 CC Minutes LA QUINTA CITY COUNCIL
MINUTES
FEBRUARY 16, 1988
Regular meeting of the La Quinta City Council was called to order at
the hour of 7:30 P.M., Mayor Hoyle presiding, followed by the Pledge
of Allegiance.
PRESENT: Council Members Bohrienberger, Cox, Pena, Sniff, Mayor
Hoyle
ABSENT: None
CONFIRMATION OF AGENDA
PUBLIC COMMENT
DENISE VASQUEZ, 51-650 Juarez, addressed the Council and reported on
her recent trip to China, which the City of La Quinta helped to
fund. She presented a photo album and a medal she won and a
tee-shirt signed by members of the other teams. She expressed
appreciation to the Council for assisting her with this trip.
COMMENT BY COUNCIL MEMBERS
COUNC?L MEMBER COX, advised that the Coachella Valley Mosquito
Abatement District has an educational booth set up at the Date
Festival and urged everyone to stop by and see it.
COUNCIL MEMBER SNIFF reported on the recent hearing held by the
Environmental Protection Agency EPA) on the issue of Colmac. The
City of La Quinta was well represented with the Mayor, City Manager,
Mr. Bradshaw and himself speaking to the issue. It appeared that
the only people who spoke in favor were those with an economic
interest.
MAYOR HOYLE read a statement regarding the recent attendance of a
Council Member at a council meeting in a neighboring City on behalf
of the La Quinta City Council. He felt that this was a deviation
from proper procedures in regards to the Office of the Mayor and
asked for a public apology to himself, the Council and the citizens
of La Quinta.
A brief discussion ensued which concluded in the Council agreeing to
set a time to meet and discuss co?t?unicatiOn5 and procedural
problems.
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PUBLIC HEARINGS
1. PUBLIC HEARING ON CONDITION *4 OF SPECIFIC PLAN 84-003,
AMENDMENT #2 ThE ORCHARD AT LA QUINTA", TO EXTEND THE
APPROVAL PERIOD FOR ONE ADpITIONAL YEAR.
Mr. Crump, Planning Director, reviewed the staff report advising
that the original Specific Plan was approved by the Council on
February 7, 1984 for a 60-unit hotel on 28.8 acres. In February
1986, an amendment was authorized which increased the acreage to
37.5 acres and the number of units to 86. As part of this
approval, a condition was added limiting the approval to two
years which expires 2/18/88. Therefore, the applicant has
requested a one-year extension.
The Planning Commission recommended approval of amending
Condition *4 extending the approval for one year.
In response to Council Member Sniff, Mr. Crump advised that if
the extension is not approved, then a new application would have
to be filed.
The Mayor declared the public hearing OPEN.
LAUREN SPECTOR, 79-700 Avenue 50, representing the applicant,
Rufus Associates, addressed the Council and reviewed the
problems they have had with financing, but believe that they
have worked out those problems and should have this project
underway very soon.
In response to Council Member Pena, Mr. Spector advised that the
plans have not c?anged, however, they have been fine-tuned to
make it an even better hotel.
There being no one else wishing to speak, the public hearing was
CLOSED.
RESOLUTION NO. 88-11
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF LA QUIb?A,
CALIFORNIA, ANNOUNCING FINDINGS, CONFIRMING THE ENVIRONMENTAL
ANALYSIS AND GRANTING A ONE-YEAR TIME EXTENSION FOR THE ORCHARD
SPECIFIC PLAN.
It was moved by Council Member Sniff, seconded by Council Member
Bohnenberger that Resolution No. 88-11 be adopted. Motjop?
carried by the following vote:
AYES: Council Members Bohnenberger, Cox, Pena, Sniff,
Mayor Hoyle
NOES: None
ABSTAIN: None
ABSENT: None
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At this point, Council Member Cox questioned the status of an
annexation petition that she understood would be on this agenda.
Mr. Kiedrowski advised that it will be placed on the next agenda.
WRITTEN COMMUNICATIONS
BUSINESS SESSION
2. CONSIDERATION OF VARIOUS ISSUES RELATED TO THE JAZZ FESTIVAL
a. Temporary Street Closure Ave. Montezuma & Ave. Mendoza
b. Signage
c. Waiver of Fees
Mr. Hirdler, Community Safety Director advised that a request
has been received to temporarily close Avenida Montezuma at
Eisenhower and at Avenida Navarro; Avenida Mendoza 100' north
and south of Avenida Montezuma on March 20th during the Jazz
Festival.
In response to Council Member Sniff, Mr. Hirdler advised that
they have submitted a map depicting the parking areas to be used.
RESOLUTION NO. 88-12
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF LA QUINTA,
CALIFORNIA, FOR THE TEMPORARY CLOSURE OF AVENIDA MONTEZUMA AND
AVENIDA MENDOZA DURING A SPECIAL EVENT TO BE HELD MARCH 20, 1968.
It was moved by Council Member Bohnenberger, seconded by Council
Member Sniff that Resolution No. 88-12 be adopted. Motion
carried unanimously.
b. Signage
Mr. Crump advised that the Jazz Festival has requested approval
for two 3'x 15' cloth banners at the eastern and western ends of
the park, and a number of informationa1?directiona1 signs along
major streets. The banners would be installed on March 19th and
the others on March 20th. All signs will be removed on March
21st. He then reviewed the five conditions contained in the
staff's report.
MOTION It was moved by Council Member Bohnenberger, seconded
by Council Member Cox that the signs as requested by the Jazz
Festival be approved in accordance with staff's
recommendations. Motion carried unanimously. MINUTE ORDER NO.
86-26.
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C. Waiver of Fees
Mr. Crump advised that the Jazz Festival has requested waiver of
fees for such things as plot plan permits, similar to the
waivers granted to the Arts Foundation. The fees that his
Department is involved in amount to $250 to $300.
MOTIQN It was moved by Council Member Cox, seconded by Council
Member Pena that the waiver of fees for the Jazz Festival be
approved. Motion carried unanimously. MINUTE ORDER NO. 88-27.
3. CONSIDERATION OF AUTHORIZATION To Go TO BID FOR WASHINGTON
STREET IMPROVEMENTS.
Mr. Reynolds requested authorization to go to bid on the
resurfacing and widening of Washington Street from two lanes to
four lanes from just north of Avenue 50 to the church property
and street resurfacing from the church to Highland Palms Drive.
Mr. Reynolds advised that bids will be received on March 9th and
the project will be completed by the middle of May.
Council expressed satisfaction with the timely way in which
Matich Corp. completed the intersection improvements at Avenue
50 and Washington.
MOTION It was moved by Council Member seconded
by Council Member Cox that staff be authorized to go to bid on
Washington Street improvements. Motion carried unanimously.
MINUTE ORDER NO. 88-28.
4. CONSIDERATION OF RECOMMENDATION OF TECHNICAL TRAFFIC COMMITTEE
REGARDING ESTABLISHMENT OF 4-WAy STOP AT WASHINGTON STREET AND
CALLE TAMPICO.
Mr. Reynolds advised that due to complaints of vehicular speeds
on Washington; the difficulty Tampico traffic has entering
Washington; and a chronic drainage problem at the intersection,
a stop sign and signalization warrant study was conducted on
December 1 and 2, 1987.
As a result, the matter was taken under consideration by the
Technical Traffic Co?tinittee and it was their unanimous
recommendation that a 4-way stop be installed as soon as
authorized and that plans be made to signalize the intersection
when funds are made available. He noted that this is a natural
progression towards signalization in serving to educate people
that they have to stop.
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Stopping traffic at this intersection will also allow the
installation of cross gutters to allow water to continue along
the natural drainage course eastward.
Councilman Sniff questioned the status of priority ranking of
intersections.
Mr. Reynolds advised that the speed survey, which will be
conducted by AAA in March will assist in ranking intersections.
MOTION It was moved by Council Member Pena, seconded by
Council Member Cox that the recommendation of the Technical
Traffic Committee for a 4-way stop at Washington and Tampico be
approved. Motion carried unanimously. MINUTE ORDER NO. 88-29.
5. CONSIDERATION OF TRAFFIC CONTROL DEVICES AT EISENHOWER AND
COACHELLA:
A. CONSIDERATION OF REQUEST BY COVE ASSOCIATION OF
RECONSIDERATION OF DECISION TO INSTALL TRAFFIC SIGNALS
AT EISENHOWER AND COACHELLA.
B. RECONSIDERATION OF INSTALLATION OF TRAFFIC SIGNALS AT
EISENHOWER AND COACHELLA.
C. CONSIDERATION OF OFFER OF LA QUINTA GOLF ESTATES
HOMEOWNER'S ASSOCIATION TO PAY ONE-HALF OF COST OF
INSTALLATION OF SIGNALS AT EISENHOWER AND COACHELLA.
a. Consideration of Request by Cove Association.
Mr. Kiedrowski advised that the City received a letter from the
Cove Association alleging a violation of the Brown Act during
the January 5th Council Meeting, in that the issue of a traffic
signal at Eisenhower and Coachella was not specifically on the
agenda. This letter was referred to the City Attorney for
review and comments. He has prepared a memorandum which has
been presented to the Council.
Mr. Brandt, City Attorney, outlined the steps that should be
taken at this time, advising that the Council should first
determine whether or not to reconsider the issue. Then it would
be heard as if it was being heard for the first time.
In response to Council Member Sniff, Mr. Brandt advised that the
Council's previous action is not void the most it would be is
voidable before a Court should it be challenged. In order to put
to rest any impropriety, the Attorney General's Office
recommends that a matter be reconsidered.
MOTION It was moved by Council Member Pena, seconded by
Council Member Cox that the Council reconsider the matter of
installation of traffic signals at E?ser?ower and Coachella.
Motion carried with Mayor Hoyle voting NO. MINUTE ORDER NO.
88-30.
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b. Reconsideration of Signal Installation.
Mr. Kiedrowski advised that the Technical Traffic Committee has
reviewed on two occasions, issues related to this intersection.
They have looked at requests by the Homeowners Association.
Mr. Reynolds, Public Works Director, advised that traffic
warrant studies were done on this intersection. The warrant
studies indicated that neither a 3-way stop or a signal is
warranted. Other things were taken into account the fact
being there is a site distance problem at that intersection.
The Technical Traffic Committee recommended that the street be
left as it was before blocking out the number two lane
northbound entering the intersection; that delineators be placed
along the boundaries of that lane; that intersection signs be
placed in advance of the intersection both northbound and
southbound; and flashing beacons have been installed both
northbound and southbound. No recommendation was made by the
Committee with respect to a signal.
Council Member Pena asked if all of these devices have had any
effect and Mr. Reynolds advised that there have been no
accidents, but vehicles have gone through the delineators.
Regarding traffic speeds, Mr. Kiedrowski advised that
enforcement has been increased, but noted that without a speed
survey, anything under 55 cannot be enforced.
Council Member Pena asked if consideration has been given to
making Coachella an entrance only and require exiting by another
street.
Mr. Reynolds advised that it has been looked at in the overall
design of the area. The Fernando option has been eliminated by
virtue of the wrought iron fence that has been installed. The
only other option is San Vicente.
In answer to Council ember Pena, Mr. Reynolds advised that
there are three criteria for meeting warrants:
1. The number of vehicles entering the intersection from
all legs.
2. If there have been five or more accidents during one
year at said intersection.
3. Excessive delays in entering an intersection due to
steady flow of traffic.
Mr. Reynolds added that none of the three criteria were met
as set forth by CalTrans. The criteria is basically the
same for stop signs as for signals. He noted however, that if
you have an intersection with less than five accidents, and it?s
signalized, the likelihood is that the number of accidents will
increase because of rear-end type accidents. If there have been
more than five accidents, then the likelihood is they will
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decrease with Bignalization. He then elaborated on the problem
of site distance at this intersection which is way the number
two lane was blocked of f to allow vehicles coming out would have
a better chance to get out.
Council Member Sniff felt that if the project had been
engineered properly in the beginning we wouldn't be faced with
this problem they had an opportunity to use San Vicente.
ANN YOUNG, P.O. Box 1384, La Quinta, thanked the Council for
reconsidering this issue and asked that this matter be put aside
in light of the recommendations of the Technical Traffic
Committee. She commented on her dissatisfaction with budgeting
monies from next years budget; felt that the City could put
$40,000 to better use; and it would be fool-hearty to place the
Council in a liability situation and it took a long time to get
stop signs in the cove.
BOB MONROE, President of La Quinta Golf Estates, felt that the
safety issue is being overlooked. If there is an accident it
will involve not only a resident of the development, but another
motorist as well, so he did view their request as being
self-serving". He felt that a 3-way light that would only be
activated when someone wished to leave the development and would
not otherwise impede the flow of traffic would be reasonable.
BILL SALATICH, 48-765 San Isidro, related two incidents that
were near-misses. He felt that something must be done to stop
the flow of traffic when someone wishes to exit or the
likelihood of a major accident is very high. He believed that
the residents and Council would be remiss in not doing something.
KEN NELSON, 48-800 San Isidro, related some near misses he and
his wife have experienced. He did not understand Mrs. Young's
comments. He urged that since the residents wish to share the
cost that a signal be installed before there is a fatal accident.
NORM KIMBALL, 48-000 Avenida Anselmo, supported the previous
speakers. Since he is spending more time at this residence,
he's become more aware of the dangers of going in and out of
this development. He felt that this is going to play a
significant role in whether or not people will buy and develop
in this area. He lauded the Council for trying to control
traffic.
BUD WA?W, 48-100 San Pedro, was the Chairman of the Eisenhower
Improvement Project, advised that they previously had 40 streets
and/or driveways that emptied Onto Eisenhower and because of the
efforts of the homeowners there are now only t?. He noted that
there are currently stop signs in the City that did not meet
warrants. He urged Council's approval.
JIM PARNELL, 52-337 Navarro, stated that he checked out the
situation and found no problem with turning rig?t as they have
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City Council inutes Page 8 February 16,1988
their own lane there may be a problem in turning left. He
asked why the traffic can't be slowed down.
Council Member Cox advised that there was a speed survey which
showed that it did not meet criteria for lower speeds.
CURTIS LOZA, 78-175 Calle Fortuna, stated that they very seldom
use Eisenhower, but asked why stop signs aren't going to
installed instead of a signal since it's less expensive.
Council Member Cox commented that stop signs would stop all
traffic, whereas a signal would only stop traffic when someone
needed to exit.
JAMES FOREST, 48-721 San Lucas, Member of the Homeowner's
Association of La Quinta Golf Estates stated commented on the
near misses that have been referred to and commented that most
of the people who use Coachella do not have the same reflexes as
most younger people.
Council Member Sniff stated that he keeps hearing that a signal
will be a magic shield that will protect people pulling out of
the intersection. It is not warranted and could give the people
a false sense of security. Since last summer, he has seen only
five cars at that intersection. A signal is not going to
guarantee safety. The main question is is the Council going
to act in a demonstrated, legitimate warranted need in placing
these traffic devices in a business like fashion. We need to
operate on the basis of priority not on the basis of
complaint. He would like to see the measures that have been
taken have an opportunity to prove itself. Re felt this
decision should be delayed until budget time. If it is shown
that the signal is warranted and needed then he would vote for
it.
Council Member Pena questioned whether the Council's intent is
to act on a traffic signal or acting on an intent to budget
funds from next year's budget.
Council Member Bohnenberger stated that the previous action was
that upon agreement by the Homeowner's to pay 50% of the signal,
that we would budget the other 50% in next year's budget.
Regarding some comments that have been made, he stated that a
few years ago, the Council authorized traffic control devices in
the cove that clearly did not meet warrants with a resulting
decline in accident rates and lower traffic speeds. Regarding
the comment that the oney could be better used, he noted the
progress that has been made with street maintenance, parks and
general City clean-up. Regarding a comment about not being good
businessmen, we have a group of residents who are willing to pay
50% of the costs for the safety of the people who use Eisenhower
Drive. He would not be a good businessman if he was to take
that offer and throw it out the window because warrants aren't
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met. They have taken it upon themselves to improve a very
dangerous situation. The property owners have already funded a
million dollar project to improve the situation.
MCTION It was moved by Council Member Bohnenberger, seconded
by Council Member Ccx that the City proceed to budget 50% of the
costs of the signal at Eisenhower and Coachella in next year?s
budget
Council Member Cox recalled when there was a traffic hazard in
the cove and people were coming in asking why they had to wait
until someone was killed before something could be done. At
that time there was a professional recommendation not to install
stop signs, but to install yield signs and to increase rather
than decrease some of the speeds. The Council decided that they
had to take into consideration the needs and safety of the
people in the City. She asked the people who are opposing this
signal to think back a couple of years ago when they were asking
the Council to help them with a safety hazard. She concurred in
the remarks made by Council Member Bohnenberger.
Mayor Hoyle felt that this is the most dangerous intersection in
the City and these residents are willing to pay one half of the
costs. It1s not a question of if someone gets killed, but
when". The speeds through there are unbelievable. He did not
understand opposition when the residents are willing to pay one
half. He then asked Council Member Bohnenberger for
clarification of this motion.
Council Member Bohnenberger stated that his intent is to budget
funds for the construction of a signal for the 1988/89 budget
year.
Council Member Pena questioned the affect this will have on the
budget procedure should the Council choose to go forward or not
go forward with this at budget time.
Mr. Kiedrowski stated that the Council can change their mind at
anytime, so it basically would have no affect on the budget. He
noted that the Homeowner's Association is suggesting that they
advance the City $10,000 to begin engineering work. If that is
accepted, then the Council will have made a firmer corri?itment if
that is part of the motion.
Mr. Brandt stated that the suggestion of the La Quinta Golf
Estates seems to represent a contractual arrangement.
In answer to Council Member Cox, Kr. Brandt stated that if these
people spend monies with expectations of a credit and the
Council later changes their mind then, their funds would be
returned along with the legal rate of interest.
MOTION WAS WITHDRAWN by Council Members Bohnenberger and Ccx.
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NOTION It was moved by Council Member Bohnenberger, seconded
by Council Member Cox to approve the placement of a traffic
signal at the intersection of Eisenhower and Coachella Drives
and budget the necessary amounts in the next fiscal year to
effect construction of that signal and to proceed with the
design and to call for bids for the signalization as soon as
funds are available.
In answer. to Council Member Sniff, Council Member stated that the intent of the motion is to begin engineering as
soon as funds are available which could mean if funds are
advanced by the Homeowners Association.
In answer to Council Member Sniff, Mr. Reynolds advised that the
signal at Washington and Avenue 50 cost around $69,000 the
engineering costs were about $4,000. The signal at Highland
Palms was about $63,000. Regarding the speeds, he reminded the
Council that a speed survey will begin shortly and speeds are
determined based upon the 85th percentile. It is his intent to
remove the lane delineators and open up both lanes northbound if
the signal is installed.
MOTION CARRIED with Council Members Pena and Sniff voting NO.
MINUTE ORDER NO. 88-31.
c. Consideration of Offer of La Quinta Golf Estates
Homeowner s Association.
MOTION It was moved by Council Member Bohnenberger, seconded
by Council Member Cox to authorize the City Attorney to work out
an agreement with the La Quinta Golf Estates Homeowner?s
Association for funding of this si;-?al in accordance with their
letter dated February 11, 1988.
In answer to Council Member Sniff, Mr. Kiedrowski advised that
the maintenance would be covered under our contract with the
County and the City would also assume the electrical.
Council Member Sniff asked if the agreement will contain terins
including liability. Mr. Brandt stated that he was not going to
suggest it. In further response, Mr. Brandt stated that if the
project did not go through, he will suggest in the agreement
that the funds will be returned at the same rate of interest the
City earns on that money.
Council Member Pena stated that he would like to see this matter
continued until there is a contract before the City for
consideration.
Council Member Bohnenberger stated that all he is asking is that
a contract be prepared not author?zation if it.
MOTION CARRIED with Council Member Sniff voting NO. MI?WTE
ORDER NO. 88-32.
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6. CONSIDERATION OF AUTHORIZATION TO CONTRACT WITH REDEVELOPMENT
AGENCY CONSULTANTS FOR CITY PROJECTS
a. Mello-Roos and/or Assessment Districts Various Locations
b. Downtown Parking Assessment District
Mr. Harvey, Finance Director advised that there is a possibility
that the City may enter into some type of assessment district
financing within the near future and requested that the Council
approve the same team as is being used for the Redevelopment
Agency for any assessment districts the City may wish to form.
MOTION It was moved by Council Member Cox, seconded by Council
Member Bohnenberger that staff be authorized to use the same
team of consultants for assessment districts as is being used
for the Redevelopment Agency. Motion carried unanimously.
MINUTE ORDER NO. 88-33.
7. APPROVAL OF AGREEMENT WITH DESERT SANDS UNIFIED SCHOOL DISTRICT
FOR CONSTRUCTION AND SLOPE EASEMENT.
Mr. Kiedrowski advised that the proposed agreement is for an
easement on City property when the sports complex is built.
They will be grading on both City and District property. The
plans will be reviewed on the Redevelopment Agency agenda.
MOTION It was moved by Council Member Bohnenberger, seconded
by Council Member Pena that the the Construction and Slope
Easement be approved. Motion carried unanimously. MINUTE ORDER
NO. 88-34.
8. AP?0INTMNT OF REPRESENTATIVE TO PALMER CABLEVISION 1'CABLE
ADVISORY COMMITTEE".
Councilman Pena abstained from this issue.
Mr. Kiedrowski advised that Palmer Cablevision is asking for a
representative and one alternate to serve in the absence of the
representative.
Following a brief discussion the following motion was made:
MOTION It was moved by Mayor Hoyle, seconded by Council Member
Bohnenberger that Peter Zelles be appointed as the City's
representative to the Cable Advisory Cormnittee. Motion carried
with Council Member Pena ABSTAINING. MINUTE ORDER NO. 88-35.
Coincil concurred in appointing Ann Young as the alternate.
Mr. Brandt proceeded to give the Council an up-date on where he
and the City Manager are in reviewing cable television
regulations. The new Federal Regulations should be received
shortly and the Council will then be receiving a report on it.
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At 9:55 P.M., Council Member Bohnenberger was excused.
9. CONSIDERATION OF APPOINTMENT OF REPRESENTATIVE SERVE ON
FRINGE TOED LIZARD PRESERVE TRAILS SUB-COMMITTEE OF CVAG.
Council Member Cox presented some background information on this
issue. Following a brief discussion, Council concurred on
appointing Council Member Ccx with the Planning Director
appointing an alternate.
10. SECOND READING OF ORDINANCE NO. 120 RE: RESIDENTIAL &
COMMERCIAL DEVELOPMENT PROJECT PLOT PLAN REVIEW PROCESS.
ORDINANCE NO. 120
AN ORDINANCE OF THE CITY COUNCIL OF ThE CITY OF LA QUINTA,
CALIFORNIA, PROVIDING FOR THE ADDITION OF A RESIDENTIAL AND
COMMERCIAL DEVELOPMENT PROJECT PLOT PLAN REVIEW PROCESS.
MOTION It was moved by Council Member Ccx, seconded by Council
Member Sniff that full reading of Ordinance No. 120 be waived
and same adopted on second reading. Motion carried on the
following vote:
AYES: Council Members Cox, Pena, Sniff, Mayor Hoyle
NOES: None
ABSTAIN: None
ABSENT: Council Member Bohnenberger
CONSENT ITEMS
11. ADOPTION OF RESOLUTION AUTHORIZING TEMPORARY CLOSURE OF AVENUE
52 BETWEEN WASHINGTON AND JEFFERSON ON MARCH 13TH.
12. APPROVAL OF MINUTES OF FEBRUARY 2, 1988.
13. APPROVAL OF DEMAND REGISTER
NOTION It was moved by Council Member Ccx, seconded by
Council Member Sniff that Consent Items be approved as
recommended with Items 11 and 13 being approved by
RESOLUTION NOS. 88-13 and 88-14. Motion carried
by the following vote: MINUTE ORDER NO. 88-36.
AYES: Council Members Cox, Pena, Sniff, Mayor Hoyle
NOES: None
ABSENT: Council Member Bohnenberger
ABSTAIN: None
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COMMISSION/COMMITTEE REPORTS
a. Receipt of Planning Commission Minutes of January 26, 1988.
Noted and filed.
DEPARTMENT REPORTS
a. City Manager No Report
b. Administrative Services Director No Report
C. Community Safety Director No Report
d. Economic Development Manager.
Mr. Bradshaw advised that a booth will be set up at the
Downtown Retail Development Conference.
Mr. Bradshaw advised that a firm for doing the video has
just about been selected and is within the budgeted amount.
Mr. Bradshaw advised that the City is getting a lot of
publicity from the Jazz Festival. There will be a 16-page
tabloid in the Desert Sun on March 18. 500 of the 7-11
Stores in San Diego; Los Angeles; Orange County and Riverside
County are guaranteeing 30 days of prominent display of the
Jazz Festival poster. There will be 1,000 30-second radio
spots and about 75 television spots. About $8,000 will be
spent on newspaper ads and about 20,000 flyers will be put
out. Tickets will be available through Ticketmaster.
In response to Council Member Sniff, Mr. Bradshaw advised
that Muscular Dystrophy will be receiving 80% of the profits;
with the Child Care Scholarships and Riverside Arts
Foundation receiving the remainder. The Chamber of Commerce
is hoping to reserve back before it goes into profit what is
received from Founders Donations) to go into next years
festival.
e. Finance Director No report
f. Planning Director No report
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City Council Minutes Page 14 February 16,1968
g. Public Works Director
In answer to Council Member Sniff regarding the status of the
monument signs, Mr. Reynolds advised that City crews have begun
to pick up the broken signs and the others will be repainted and
stenciled soon.
Council Member Pena complimented the who did the
intersection work at Avenue 50 and Wa?hington Street for a job
well done.
There being no further business, the Council adjourned at 10:12 P.M.
upon motion by Council Member Pena, seconded by Council Member Sniff.
Res?ectfully submitted,
SAUNDRA L. JUHOLA, City Clerk
City of La Quinta, California
BIB]
02-23-96-U01
10:40:09AM-U01
CCMIN-U02
02-U02
16-U02
1988-U02