SP 1997-029 Centre at La Quinta (Auto Mall), Amendment No. 1SPECIFIC PLAN THE CENTRE AT LA QUINTA
2.80 SIGNAGE
2.80.1 SIGNAGE CONCEPT
Comprehensive sign plans shall be in place for each Phase of development prior
to the issuance of building permits for that phase. The main principle of the
comprehensive sign plan shall be compliance with the Sign Ordinance portion of
the La Quinta Zoning Ordinance.
Monument signs shall conform to the City of La Quinta standard of 8 feet
maximum height except for the primary project monuments which may be 12 feet
high as shown in Exhibit 18.
2.80.1.1 SIGNAGE CONCEPT -AUTO MALL
Due to its unique retailing and land use concept, the auto mall has turned
inward, away from Highway 111 to equalize the location factor across the site.
Although only three of the dealerships have technical "frontage" on Highway 111,
each dealer will be afforded one graphic identification sign in the landscape
setback area along Highway 111. In addition, overall center identification signs
will be utilized along Highway 111; one monument sign west of the main entry
and one near the corner of Adams Street and Highway 111. At the entrance on
Adams Street an identification sign may be allowed providing identification to
both the auto mall as well as the mixed regional commercial center. Exhibit 18
shows the conceptual monument signs proposed for Highway 111 and Adams
Street.
Once inside the auto mall, each of the dealers will be allowed the following
signage:
1. One ground mounted "Dealership Identification" sign per franchise not to
exceed 40 sq. ft. per face. This sign is primarily for manufacturer's identification.
2. One wall mounted "Dealership Identification" sign with 24" maximum
height letters. Letters shall be channel can, plex-faced, internally illuminated.
3. One secondary wall or fascia mounted sign for each department (used
cars, service, parts, and body shop). Sign shall be of appropriate size to be
seen from the internal loop street and shall be sized to fit the architectural
element on which it is located.
4. Directional signs as necessary as approved by the Director of Community
Development.
Exhibit 19 depicts the sign locations and design concept for the interior
identification signs for the auto dealers.
44
SPECIFIC PLAN THE CENTRE AT LA QUINTA
2.80.1.2 SIGNAGE -MIXED REGIONAL COMMERCIAL CENTER
The appropriate signage for the ultimate user(s) of this portion of the project will
only be determined upon development of a detailed site and use plan for the site.
The signage concept shall include a single -sign allowance per main building
entrance. Alternative locations may be considered based on the most effective
use of graphic identification.
Multi -tenant buildings shall integrate a concept for graphics into the architectural
scheme which shall become the basis for the comprehensive sign plan for the
complex. Freestanding signs may identify the building only; not individual
tenants. Single user, freestanding buildings may use freestanding, monument
signage.
The mixed regional commercial center shall be allowed two complex
identification signs; one east of the main entry on Highway 111 and a second
sign near the easterly access point. The center may utilize signage at major
access points off La Quinta Centre Drive. Major tenants (GLA over 50,000 s.f)
may be identified on the complex signs.
Exhibits 17 and 18 depict the sign locations and design concept for the
identification signs for the retail center portion.
45
SECTION - HIGHWAY 111 PARKWAY
I /8"= V—O"
EXHIBIT 13
LANDSCAPE
HWY 111 X -SECT
SPECIFIC PLAN
THE CENTRE AT LA OUINTA
STAMKO DEVELOPMENT
Mainiero, Smith and Assoc.
Planning/Eng'neering
Walker/Rancourt + Assoc.
Archhechre
HORTON
SHEPARASON--
ASSOCIATES
t^"a"""" Horton/Shepardson Assoc,
Landscape ArcNtecture
46
AUTO DEALERS'2460, mahaq
i4G' WA -
r
1Nivol 1:54FIVWA!-K
HIGHWAY I I I
PLAN - HIGHWAY 1 '1 1 PARKWAY
II !lam '03=052
PF
, z JA p":
HORTON
SHEPARDSON
ASSOCIATES
MOORCRO
EXHIBIT 14
LANDSCAPE
HWY 111 CONCEPT
SPECIFIC PLAN
THE CENTRE AT LA QUINTA
STAMKO DEVELOPMENT
Mainiero, Smith and Assoc.
Planting/Engineering
Walker/Rancourt + Assoc.
Architecture
Horton/Shepardum Assoc.
Landscape Arctitecture
47
PLAN - AUTO CENTRE DRIVES
paoULp��
S HORTO
sHSPARDSON
ASSOCIATES
�� Mdncna[
SECTION — AUTO GEIVTRE DRIVE 1/4"=1'-O"
im
EXHIBIT 16
LANDSCAPE
i AUTO CENTRE
SPECIFIC PLAN
THE CENTRE AT LA OUINTA
STAMKO DEVELOPMENT
Mainiero, Smith and Assoc.
Planting/Engineering
Walker/Rancourt + Assoc.
Arch[tecture
Horton/Shepardson Assoc.
Landscape Architecture
49
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r
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4-03 ACRES
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Dealer pad 5
5.02 ACRS
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SETBACK
6' MASOWiY
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Dealer pad
3.07 ACRES
7
Dealer pad 2
3.0 ACfrES
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Dealer pad 3
-4,,04 ACI mES
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Dealer pad 9
4.21 A', -;RES
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3,82 ACRES
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PARKING
------------------------
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EXHIBIT 17
SIGNAGE
PLAN
SPECIFIC PLAN
THE CENTRE AT LA OUINTA
SIGN PROGRAM
@ - AUTO CENTER MONUMENT
Jd�
u - REGIONAL CENTER MONUMEN
COMBINED AUTO/REGIONAL
MONUMENT
041-1%
u - DEALER ID MONUMENT
STAMKO DEVELOPMENT
Mainiero, Smith and Assoc.
Flanring/Engheering
Walker/Rancourt + Assoc.
ArcHtecture
Horton/Shepardson Assoc.
Landscape Archftecture
50
r
SOUTH ELEVATION
BUILDING IDENTIFICATION
MONUMENT IDENTIFICATION
EXHIBIT 19
SIGNAGE
BUILDING
SPECIFIC PLAN
THE CENTRE AT LA OUINTA
STAMKO DEVELOPMENT
Mainiero, Smith and Assoc.
Planning/BVbeering
Walker/Rancourt + Assoc.
ArcMecthre
Horton/Shepardson Assoc.
Landscape ArcNtecture
52
r
SPECIFIC PLAN 97-029A MEN M T # ] THE CENTRE AT LA
!UINTA
[CRUCIM01GRE61M
Comprehensive sign plans shall be in place for each Planning Area prior to the issuance of
building permits for that Planning Area. The main principle of the comprehensive sign plan
shall be compliance with the Sign Ordinance portion of the City Zoning Ordinance.
Monument signs shall conform to the City of La Quinta standard of 8 feet maximum height
except for the primary project monuments which may, be 12 feet high as shown in Exhibit 18.
peA - o n 1319
X8_0 1.1 SIGNAGE - A�,JTO MA-,�L ! 30 " 1.� �k V*jA �I_,1 SS o
t I3.S �iq
Only three of the dealerships have technical "frontage" on Highway 111. This Specific Plan
will be consistent with the City's Highway 111 Design Theme except that one area, the
signage, will have to deviate by allowing nine dealer identification monument signs in the 50
foot landscape setback area along Highway 111 under Development Scenarios 1, 2 and 3
as shown in Exhibit 17. These nine dealer identification monument signs will be lighted and
will be consistent with the City's lower lighting level requirements and will comply with the
City's "Dark Sky" ordinance. In addition, two entry monument signs will be utilized along
Highway 111; one entry monument sign west of the main entry and one near the corner of
Adams Street and Highway 111. At the entrance on Adams Street, an entry monument sign
Wy-will be allowed providing identification to both the auto mall, 4 applicable, and the mixed
regional commercial center. Exhibit 18 shows the conceptual dealer identification monument
sign and the conceptual elitry monument sins proposed for Highway 111 and Adams Street.
Each dealer or auto related pad will be allowed the following signage:
1. One ground mounted interior "Product Identification" sign per franchise not to exceed it
40 square feet per face. This sign will be primarily for manufacturer's identification.
2. One wall mounted "Dealership Identification" sign with 24" maximum height letters.
Letters shall be channel can, plex faced, internally illuminated. Architectural forms or designs
may require signs to be split on more than one building face or element, subject to Planning
Commission approval. If an existing dealership pad purchases additional franchises, then
additional proportional signage for the new franchises will be allowed. This additional
signage shall be individually considered and approved by the Community Development
Director.
3. One secondary wall or fascia mounted sign for each department (used cars, service,
Parts, body shop, etc.). Signs shall be of appropriate size to be seen from La Quinta Drive,
Auto Centre Drive, Auto Centre Way (North and South) -an , 1 fdependim�
dM' g-orientatiotri and shall be sized to fit the architectural element on
which it is located.
4. - Directional signs shall ha individually considered and approved by the Community
Development Director,
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SPECIFIC PLAN 97-029 AMENDMENT #1 THE CENTRE AT LA QUINTA
Exhibit 19 depicts the design concept for the "Dealership Identification" and the interior
"Product Identification" signs.
The appropriate signage for the ultimate users will be determined upon development of a
detailed site plan. The signage concept shall include a single -sign allowance per main
building entrance. Alternative locations may be considered based on the most effective use
of graphic identification.
Multi -tenant buildings shall integrate a concept for graphics into the architectural scheme
Mich shall become the basis for the comprehensive sign plan for the complex. Freestanding
signs may identify the building only and not individual tenants. Single, freestanding user
buildings may use freestanding monument signage.
Planning Area III under Development Scenarios 1, 2 and 3 shall be allowed two center entry
monument signs on Highway 111; one east of the main entry and a second sign near the
easterly access point. Planning Areas I and II under Development Scenario 4 shall be
allowed two center entry monument signs on Highway 111; one west of the main entry and
one near the corner of Adams Street. In addition, one entry monument sign will be allowed
at the entrance of Adams Street. The center may utilize signage at major access points off
La Quinta Drive and other internal identifiable "collector" streets. Major tenants (50,000
square feet or more) may be identified on the complex signs.
Exhibits 17 show the sign locations under Development Scenarios 1 through 4 and Exhibit
18 shows the conceptual entry monument signs proposed for Highway 111 and Adams Street.
63