Jefferson Plaza (Phase 2) SA 1997-383JEFFERSON PLAZA
PLANNED SIGN PROGRAM
PHASE II
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THE HOME DEPOT U.S.A., INC.
601 SOUTH PLACENTIA
FULLERTON, CA 92631
SUBMITTED TO:
CITY OF LA QUINTA
78-795 CALLE TAMPICO
LA QUINTA, CA 92253
PREPARED BY:
GREENBERG FARROW ARCHITECTURE, INC.
ARCHITECTURE - ENGINEERING - PLANNING
15101 RED HILL AVENUE
SUITE 200
TUSTIN, CA 92780
JUNE, 1997
REVISED JULY 89-1997
SIGN PROGRAM 970123.02
2ND REVISION 7/24/97
REVISED
LA QUIN NNfNG CpMM15SlQH `
BY
DATE 7
1
JEFFERSON PLAZA
PLANNED SIGN PROGRAM
PHASE II
PURPOSE:
The purpose of this sign program is to insure a continuity in graphic elements throughout the
Jefferson Plaza.
It is the intent of this sign program to provide individual tenants maximum sign exposure, without
visual cl . n a manner that will en 11 image o a project.
Signs shall be submitted to the City and Home Depot (Developer) for review and approval.
Developer shall determine specific location and spacing of signs.
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Each tenant is responsible for providing their own sign.
Each tenant is responsible for obtaining all required sign and building permits from the City of La
Quinta.
Signs are outlined in this sign program are the only signs allowed.
The criteria in this sign program shall be strictly enforced.
Any requested deviation from approved sign program shall require approval of Planning
Commission.
All individual signs shall require approval of sign application by Community Development
Department.
Exposed neon signs are not permitted.
APPROVAL PROCESS:
Each tenant sign must be submitted to Developer and The City of La Quinta Planning Department
for approval. The drawings to be submitted must clearly indicate sign size, color, construction
material, location, message and type face per the specifications identified in this program.
Deviations and Amendments from this Sign Program require approval by City's Planning
Commission.
All provisions of Chapter 9.160 (signs) of the Municipal Code shall be met unless otherwise
amended herein
During review of the future Site Development Permit for each tenant in Phase II, the applicant
shall submit drawings showing proposed sign locations in compliance with this document.
Accessory freestanding price signs for automotive service stations shall be approved by the
Planning Commission. 1
JEFFERSON PLAZA
PLANNED SIGN PROGRAM
PHASE II
MONUMENT SIGNS -
MAJOR TENANTS -
CENTER I.D. SIGN..... PG. 3
LOCATION MAP....... PG. 4
TYPICAL ELEVATIONS.... PG. 5
(RETAIL B, C, & D)
SECONDARY SIGN...... PG. 6
LOCATION
LOCATION MAP........ PG. 7
MINOR TENANTS/SHOPS- TYPICAL ELEVATIONS... PG. 8
(RETAIL A & E)
LOCATION MAP......... PG. 9
PAD/SHOPS- TYPICAL ELEVATIONS... PG. 10
(PAD 1 & 2)
LOCATION MAP....... PG. 11
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JEFFERSON PLAZA
PLANNED SIGN PROGRAM
PHASE II
9' b'
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CENTER I.D. SIGN - SCALE: 1/4" =1'-0"
DOUBLE FACED CABINET SIGN WITH
12" OR 24" HIGH LETTERS EACH TENANT.
FOUR TENANT NAMES MAXIMUM ARE ALLOWED.
ONLY TENANTS WITH LEASABLE AREAS OF 1200 S.F.
OR MORE ARE ALLOWED. TENANT LETTER COLORS &
STYLE TO MATCH THEIR BUILDING SIGNS.
PURPOSE: PROJECT IDENTIFICATIONS
QUANTITY: 1
SIGN AREA: 49 S.F. TOTAL AREA PER FACE
HEIGHT: 12 FEET
MATERIAL: EXTERIOR CEMENT STUCCO WITH CORNICE
TO MATCH BUILDING DESIGN & COLOR.
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JEFFERSON PLAZA
PLANNED SIGN PROGRAM
PHASE II
UNDERCANOPY SIGN/IDENTIFICATION SIGN
CENTERED ON SHOP ENTRANCE
MAJOR & MINOR TENANT SIGNS (SECONDARY
PURPOSE: SHOP IDENTIFICATION
QUANTITY: ONE PER LEASE SPACE
SIGN AREA: CANNOT EXCEED 3 S.F.
LETTER STYLE: HELVETICA LIGHT
COLORS: TO MATCH PRIMARY SIGN OR AS APPROVED
BY DEVELOPER AND CITY.
MATERIAL: TO BE COMPATIBLE WITH MATERIALS OF
BUILDING SHALL NOT BE INTERNALLY ILLUMINATED.
UNDERCANOPY SIGN OPTIONAL PER DEVELOPER.
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JEFFERSON PLAZA
PLANNED SIGN PROGRAM
PHASE II
I/ LEASEHOLD WIDTH I, LEASEHOLD WIDTH I,
I (VARIES) •�� (VARIES)
MINOR TENANTISIjOPS SIGNS PRIMARY
PURPOSE: MAJOR IDENTIFICATION
QUANTITY: ONE PER LEASE AREA FRONTAGE.
CORNER END SPACES MAY SPLIT.
ALLOWABLE FRONTAGE SIGN AREA AMONG TWO SIGNS.
SIGNS TO BE SEPARATED BY 20' WHEN ON CORNER (ONE
ON EACH FACE).
NET SIGN AREA: *AS DEFINED ABOVE, NOT TO EXCEED 50
SQ. FT. MAXIMUM (INCLUDING TENANT LOGO NOT TO
EXCEED 25% OF TOTAL AREA).
SIGNAGE CAN BE TWO LINES PROVIDED TOTAL AREA
DOES NOT EXCEED 50 SQ. FT.
LETTER STYLE: *HELVETICA LIGHT OR AS APPROVED BY
CITY AND DEVELOPER.
COLORS: AS APPROVED BY CITY AND DESIGN REVIEW BOARD.
EACH SIGN SHALL HAVE ONLY ONE LETTER COLOR.
NO TWO ADJACENT SIGNS SHALL BE THE SAME COLOR.
MATERIAL: PLEXIGLAS FACE, MATTE BLACK PAINTED
ALUMINUM CAN.
INTERNALLY ILLUMINATED INDIVIDUAL LETTERS.
NO EXPOSED ELECTRICAL RACEWAYS ALLOWED.
ADDRESS:
LETTER STYLE: 6" HELVETICA LIGHT
COLORS: "FRAZEE", CZ -5880W
MATERIAL: DIECUT FACED LETTERS
*NATIONAL OR REGIONAL TENANTS WITH MORE TI IAN 5 OUTLETS WILL BE ALLOWED TO USE THEIR STANDARD
SIGN. NO TWO ADJACENT SEPARATE TENANT SIGNS SI TALL BE THE SAME COLOR WITI [OUT CITY APPROVAL.
ONE COLOR ONLY PER SIGN OTHER THAN LOGO UNLESS APPROVED BY CITY. THESE PROVISIONS REQUIRE
PLANNING COMMISSION APPROVAL.
THIS EXHIBIT IS INTENDED TO SET FORTH THE PLANNED SIGN PROGRAM AND TO PROVIDE EXAMPLES OFTHE
SAME BY ILLUSTRATION AND IS NOT A REPRESENTATION TI IAT ANY SPECIFIC TENANT, NUMBER OF TENANTS Olt
TYPES OF BUSINESSES SHALL OCCUPY ANY SPACE IN TI IE PROJECT DURING THE TERM HEREOF.
MINOR TENANT SIGNS SHALL COMPLY WITH CHAPTER 9.160 OF THE MUNICIPAL CODE.
19
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JEFFERSON PLAZA
PLANNED SIGN PROGRAM
PHASE II
E2 SIGN AREA 01 SIGN AREA
PAD SIGNS - PAD 1_& 2
TYPICAL
MULTI -TENANT CONDITION
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REST
PAD I
JEFFERSON PLAZA
PLANNED SIGN PROGRAM
PHASE 11
150
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PHASE 11
PARCEL AREA
55,110 SF.
PAD 2
LEFT
r4/OUT
ALLOWED
MSD
PHASE 11
PAD SIGNS
(LOCATION) TYPICAL
PARCEL ARF, 98 r PAD
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2,616 Sr,
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NOTE: CRITERIA IS SAME AS FOR "MINOR TENANT SIGNS (PRIMARY)"
ON PAGE 8 EXCEPT LETTER SIZE IS 24" AND SIGN AREA FOR
EACH SIGN IS ONE, SQ. Fr. PER LINEAR FOOT OF FRONTAGE
NOT TO EXCEED A MAXIMUM OF 50 SQ. Fr. FOR ALL
ATTACHED BUILDING SIGNS. DEVIATIONS REQUIRE CITY
APPROVAL.
NO BUSINESS SHALL HAVE MORE THAN TWO (2) BUILDING
MOUNTED SIGNS.
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