La Quinta Village Wayfinding Program (2009)Tw�p ot 4 a"
COUNCIL/RDA MEETING DATE: January 20, 2009
ITEM TITLE: Consideration of Implementation of
Village Sign Program and Approval of Sign Plans
RECOMMENDATION:
AGENDA CATEGORY:
BUSINESS SESSION: 3
CONSENT CALENDAR:
STUDY SESSION:
PUBLIC HEARING:
Approve final plans for Village Sign Program, and direct staff to bring back detailed bid
specifications for City Council approval.
FISCAL IMPLICATIONS:
This is a Capital Improvement Project with a total budget of $442,000.
BACKGROUND AND OVERVIEW:
On October 7, 2008, the Redevelopment Agency Board considered design concepts
for the Village Sign Program. Design services were rendered by Best Signs, Inc. via a
contract for services agreement which commenced on May 1, 2008.
The scope of work entailed design and planning tasks in relation to development of a
Village Sign Program, which involved a number of meetings with staff as well as the
Chamber of Commerce and several Village merchants. The meetings facilitated
discussion of a comprehensive sign program for the La Quinta Village that would direct
people from Highway 1 1 1 and other major arterials into the Village area. Stake holders
expressed their support of the program, valuing its intent to increase traffic to the
Village and encourage more shopping, dining, and event participation.
The design selected by the Agency on October 7, 2008 was inspired by the
conceptual designs being developed for a City entrance monument at Highway 111,
near the Cliff House (Attachment 1). The base and face of the signs have architectural
features that would potentially complement the City's new entrance monument.
Implementation of the Village Sign Program is now being proposed given Best Signs
has submitted plans and specifications as well as a proposed number of signs and their
locations. The plans and specifications have been reviewed by both Development
Services and Public Works staff. (Attachment 2). Project components are outlined
below:
Major Roadway Signage. This component entails a total of 43 "major roadway"
signs to be placed along the following major corridors: Highway 111,
Washington Street, Jefferson Street, Eisenhower Drive, Calle Tampico, Avenue
52, and Avenue 54 (a location map is provided as Attachment 3). These signs
are intended to direct traffic from major arterials in La Quinta to the La Quinta
Village, in particular. Depending on the direction of the traffic flow, up to four
signs are being proposed per specific location.
For example, at the intersection of Highway 1 1 1 and Washington Street, signs
are proposed at the NW, SW, and NE sides of the intersection. Attachment 4
depicts how signs would look from a driver's perspective traveling: southbound
on Washington Street, just north of Highway 111 (near Del Taco); eastbound on
Highway 1 1 1, just west of Washington Street (near Beer Hunter); and
southbound on Washington Street, between Avenue 48 and Eisenhower Drive.
Local Directional Signage. This component entails 39 "local directional" signs
that are more destination -specific in nature and help guide approaching vehicles
and pedestrians. These signs are proposed mainly for the Village area and
would identify specific facilities, including: La Quinta Public Library, La Quinta
Museum, La Quinta Senior Center, Civic Center Campus, Fritz Burns Park, La
Quinta Community Park, and SilverRock Resort.
At this point, staff does not recommend installing pageantry banners due to initial cost
and cost to- maintain the banners. After further review, Council would need to
evaluate the existing decorative lights and banners in the Village prior to adding any
new pageantry banner signs.
The staff recommendation includes a standard competitive bidding process. However,
if Council has an immediate concern about the current economic conditions and their
affect on the welfare of local businesses, particularly in the Village area, an alternative
maybe considered. Section 3.30.070(C) of the La Quinta Charter and Municipal Code
states that the "city council may authorize the award and execution of contracts for
public works projects without competitive bidding provided that such award is in the
best interest of the city or of the public health, safety and welfare." The City Council
and Redevelopment Agency have already made Health and Safety Code Section 33445
findings for this project at the time the Capital Improvement Program was approved.
Staff solicited an estimate from Best Signs for the implementation of the Major
Roadway Signage component, and received a quote of $183,596.75 (completion by
spring 2009). Staff has been working on this sign project with Best Signs since May 1,
2008, and deems Best Signs capable of successfully implementing the first component
of the Village Sign Program if the City Council so desires. Best Signs also worked on
signage for the City Hall expansion project, the La Quinta Museum, and several other
small projects throughout the City.
FINDINGS AND ALTERNATIVES:
The alternatives available to the City Council include:
Approve final plans for the Village Sign Program, and direct staff to bring back
detailed bid specifications for City Council approval; or
2. Approve final plans for the Village Sign Program; make a finding per Code Section
3.30.070(C) that it is in the best interest of the City and the welfare of local
businesses to bypass the competitive bidding process; and direct the City
Manager to negotiate a contract with Best Signs, Inc. for a not -to -exceed amount
of $183,600; or
3. Do not approve sign plans or implementation of the Village Sign Program; or
4. Provide staff with alternative direction.
Respectfully submitted,
Douglas R. E ns
Assistant City Manager—Development Services
Approved for submission by:
Thomas P. Genovese, City Manager
Attachments: 1. Sign concept selected by the Agency Board
2. Village Sign Program Plans and Specifications
3. Location map for "major roadway signs
4. Depiction of signs at Washington/Highway 111 intersection
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78-495 Calle Tampico
La Quinta CA 92253
La Quinta Village
Wayfinding Signage Program
ISSUED NOVEMBER 21, 2009
PERFORMANCE SPECIFICATIONS
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Overal
III Washington St.
'ay Sign
ATTACHMENT
P.oiea:
THE VILLAGE
WAYFINDING SIGN PROGRAM
Prnnd Address
LA QUINTA CA
A=unt RepresenMFrve:
JIM CROSS
Des Rn.
CRISTINA GARCIA
D.,
JANUARY 6, 2009
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C/CiryofLaQuinla/Sign Prog ra m/
FinalDesign/rendering 01
R.vW.m.
Client Apprwol:
3PMSW
INCORPO RAiEO
1550 5, Gene AW, Troll
Palm Springs, CA 92264
TEL: (760) 320.3042
FAX: 760-320-2090
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CONTRACTORS LIC N0. 524483
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Drawing No. 2
Eastbound Hwyl l l
Primary Gateway Sign
Panel 39"1
Overall Height 13'6"
<Renl:
CITY OF LA QUINTA
Peoied:
THE VILLAGE
WAYFINDING SIGN PROGRAM
Peeled address:
LA QUINTA CA
AsRrunl Represenlolive:
JIM CROSS
De:isro.
CRISTINA GARCIA
orae:
JANUARY 6, 2009
Sad.
3/16"=1'.0"
File n
C/CilyalluQuima/Sig nProgram/
FinalDesign/rendering 01
Revisions:
CliNd APProvoF.
3E
I n C0 Ri a A n T ED
1550 S. Gene AW, Trail
Palm Springs, CA 92264
TEL: (960) 320-3042
FAX: 760-320-2090
AT
CONTRACTORS LIC. NO. 524483
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Drawing No.
Client:
CITY OF LA QUINTA
Project:
THE VILLAGE
WAYFINDING SIGN PROGRAM
Proied Address:
LA QUINTA CA
Account Representative:
JIM CROSS
Dangler.
CRISTINA GARCIA
Dam
JANUARY 6, 2009
Scale:
1/4"=1'.0"
File name
C/C ityof La Quinta/SignProgram/
FinolDesign/rendering 01
Rev:s[ons.
Client APPcovoL
3EST5
: NCORPORwiEO
1550 S. Gene Autry Trail
Palm Springs, CA 92264
TEL: (760) 320-3042
FAX: 760-320-2090
YY .:`:..' .m.
CONTRACTORS LIC. NO. 524483
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Drawing No. 3