Loading...
SA 2004-825 Santa Rosa Plaza, Amendment No. 1City of La Quinta SANTA ROSA PLAZA SIGN PROGRAM Amendment to Sign Program dated November 5, 2002 EMBASSY SUITES RESORT,SPA AND CONFERENCE CENTER-LaQuinta® October 15, 2004 I I E Ocrz 7 34 D X1 1 R ��LOr ENT DATE—J" $A,,.,,_. A0hu-- ( c. SANTA ROSA PLAZA SIGN PROGRAM - Amended PURPOSE: The purpose of this sign program is to develop a set of graphic standards that will be used throughout the Santa Rosa Plaza development. This program will set the type of material, size, colors, and related items for each type of sign to be used throughout this mixed-use project. Phis amendment is requested due to inadequate signage and visibility to the Embassy_ Suites Hotel and identification to the Casitas at Santa Rosa Plaza development. The Sign Program is intended to provide the design criteria for the following: Entry Monument Direction Signs to the Casitas units and the Hotel Hotel Signs Banners It is also the intent of this Program to set the standards for each individual commercial tenant. These standards will create the maximum sign exposure for the commercial tenants in a manner that will enhance the overall image of the project and tie into the design of the Casitas units and Hotel signage. As each commercial tenant proposes their signs, it will first be submitted to the Santa Rosa Plaza Developer for review and approval, then submitted to the City for a permit. The criteria in this program shall be strictly enforced. Any requested deviation from the approved Sign Program shall be submitted first to the developer and then the City for approval. Sian Adjustments Adjustments to planned sign programs to permit additional sign area. additional numbers of signs, an alternative sign location, an alternative type of signage, ne«v illumination, or additional height nnay be granted by the Planning Coinnlission. Applications lbr sign adjustments shall be submitted in meriting on forms provided by the Community Development Director. The Planning Commission shall slake on or more of the follok�-ina findings in conjunction Ninth approval of a sign adjustment: 1. .4dditional Mllnber: To compensate for inadequate visibility. or to facilitate good design balance. APPROVAL PROCESS: All signs shall be submitted to the Santa Rosa Plaza Developer for review and approval. Once approved by the Developer, an application will be submitted to the City for review and appropriate action. Each application must contain a drawing that clearly identifies the sign size, color, construction material, location, message and typeface with specifications. Each sign must comply with all provisions of Chapter 9.160 -Signs of the City of La Quinta Municipal Code, unless otherwise amended herein. The application is then processed by the City. ENTRY MONUMENT, DIRECTION, CASITAS, AND HOTEL SIGNS The following is a list of Exhibits that provide sign criteria for the Hotel, Casitas Units, and directional information. Exhibit SNI Location Map Exhibit SNI -New Amended Location neap to include additional of nionument sign and banner locations Exhibit SN2 & SN5 Entry and Monument Signs Exhibit SN1.2 New Logo changes and size changes for signs in location map Exhibit SN2 Hotel Entry Monument Signage Exhibit SN2-New Amended Entry and Monument Signs ���/logo changes Exhibit SN3 & SN4 Hotel and Directional Signs Exhibit SN6 Building signs for the Casitas units and Hotel Exhibit SN7 Rotel Building Signage Samples Exhibit SNI (New) Amended Signage Locations 1 Amended: Add sign locations to corner of Desert Club and Calle 'Tampico, refer to map marked SN 1 -NEW, locations for additional signs marked A.1 on map and are highlighted yellow 2. Amended: Addition of item' -G- banner locations and banner program, refer to SN1-NEW'. all banner locations marked NN,-ith purple squares �. Amended: Identical Santa Rosa Pkiza logo. excludinQ mountain portion of graphic, refer to SN 1.2- NJ"' 4. Amended: Throughout parking lot and at parking lot entrances: Not rnore than 16 signs. measuring no less than I 0""x 10"". and no larger than 12" x 12", to be installed. Signage will restrict speed limits to slow traffic within the project and to request quiet enjoyment. Placement strategic to proiect vehicle and pedestrian traffic patterns. Specific wording: a. "Please respect the quiet enjoyment of our guests. turn down all car radios upon entrance". (4) b. "Slow — Speed limit 5 MPH"' (8) c. "Caution — Pedestrian Traffic" (4) Exhibit SN2 (New) Amended Hotel Entry Monument Signage 1. (Location: For new entry location on corner) Amended Size of "E" (Embassy Suites) logo (Single) 2'1 O"H x 2'5"W, refer to SN2-NEW 2. (Location: Leftside of Entry. and new entry location on corner of property) Amended Santa Rosa Plaza Logo to exclude mountain portion of graphics, refer to SN2-NEW Exhibit SN7 Hotel Signs (Hotel Building Required Signage) East Elevation of Building add the "E" (Embassy Suites) approved logo, to be 36.75" High x 61.125" Wide = 36.08 total square feet. 'The text "Embassy Suites" to be 18" High x 225.75" Wide = 28.22 total square feet. 'Dotal square feet for East Elevation signage is '14.92 square feet. South Elevation of buildint; add the "E" (Embassy Suites) approved logo, to be 82"' High x 61.125" Wide = 36.08 total square feet. Banners (Refer to SNI -New for locations) Banner Use. Banners may be thematic for events held at specific times of year, i.e. red, white and blue stars and stripes for a July 4"' event. Banners will be used for holidays or to promote up coming hotel and/or collaborate with community art events. Banners may contain color, graphics, photos, corporate, product or event logos. wording or a combination of the foregoing. This banner program will not exceed 7 separate events per year. (Refer to "A") Posting T u7ie and Rerrim"al. Banners may be posted for up to sixty (60) consecutive days throrrgh the duration of the event, All banners will be removed v.6thin seven (7) days following the event, Banner Construction. Banners and mounting hardware for atfixirng baune.rs will be commercially produced to safe standards. Sample of materials for banner construction include canvass, coated canvass, vinyl, nylon. Banners will be Finished with grouunets. pole hems_ sand pockets and/or xt,-rnd holes. Banners will be '- sided. (Refer to "B") plumber of Banners & Maxintum Sizes. A niaximurn of l3 basuners per event comprised of banners no less than 4.5 square feet, no larger than 24 square feet per batuuer. Dimensions may vary. but will be one of three sizes; 1. VX 8, 3. 1.5'x 3' 3. ?'x 10' LIGHTING PURPOSE: The visual effect of the lighting of the signs needs to be soft, subtle and effective. The overall lighting of the signs needs to portray the quality of the development and community. The light source needs to be out of sight. In ground fixtures, fixed with louvers will be used to direct the light. Additionally, low growing shrubs will be used to hide some floodlights. The lights will be aimed as to not blind the pedestrian, or the operator of any vehicles. The light levels will be kept at a level that will not burn out the colors of the signs. MAIN ENTRY SIGN: The main entry sign will be lit from the sides and from below in the water. The lights will illuminate both the water and the sign to create a visual effect of the sign moving. The water will glisten with the light from under the falls. The effect will be one that is soft and welcoming; not harsh and bright. The light fixture will be aimed at a 30 -degree angle utilizing a 28 -watt (120 volt) twin bulb fluorescent. The type of bulb and its wattage may be reduced once the sign is in place to achieve the effect desired. DIRECTIONAL SIGNS: The lighting for these signs will be supplied from an in -ground light source. Louvers will be utilized to both control and direct the lighting onto the portion of the sign that needs to be lit. The light source will not be seen. Lights will also be directed so as not to blind any of the pedestrians, or vehicular operators. The light fixture will be aimed at a 45 - degree angle utilizing a 70 -watt metal halide bulb. The type of bulb and its wattage may be reduced once the signs are in place to achieve the effect desired. COMMERCIAL SIGNS TENANT / SHOP SIGNS: The following is a list of criteria for all commercial tenants. PURPOSE: Tenant Identification QUANTITY: One sign per lease area frontage. Corner unit spaces may split their size between the two frontages (one on each face). Corner unit signs are to be separated by 20 -feet. NET SIGN AREA: *75% of the leased area building frontage, not to exceed 50 square feet. (This percentage includes the tenant logo sign, which cannot exceed 25% of the total sign area). Signs can consist of two lines provided the total sign area does not exceed 50 square feet. LETTER STYLE: *Helvetica light, or as approved by the Developer and City. COLORS: As approved by the Developer and City. Each sign shall have only one letter color. No two adjacent signs shall be the same color. MATERIAL: Plexiglass face, matte black painted aluminum can, internally illuminated individual letters. No exposed electrical raceways permitted. No exposed neon signs allowed. ADDRESS: Letter style: Six inch Helvetica light Colors: "Freeze", CZ -5880W Material: Die cut faced letters National or regional tenants with more than five outlets, will be allowed to use their corporate sign. No two adjacent separate tenant signs shall be the same color without Developer and City approval. One color only per sign other than the logo, unless approved by the Developer and City. This provision will also require planning commission approval. SINGAGE LOCATIONS 0 rr I— d i r E r � � I { { F � � I i -----......--...------------------------------------------- -------- SIGN -- --.SIGN LEGEND ® ENTRY MONUMENT © PLAZA/HOTEL DIRECTIONAL MONUMENT SIGN 1. © CASITAS ENTRY MONUMENT SIGN " OHOTEL SECONDARY ENTRY SIGN (� CASITA HOTEL DIRECTIONAL SIGNAGE N ® CASITA HOTEL DIRECTIONAL SIGNAGE A.1 Amended c��b StGN �EGNf] � TRv A l AAAM I M t ^ G` I I ^�1 ?� ONE S �I ,1 � L_ID , ol�ur�rlT Ilona onumen @ PLAZA/HOTEL DIRECTIONAL MONUMENT SIGN OASITAS ENTRY MONUMENT SiGN @ HOTEL SECONDARY ENTRY SIGN � � ? GASITA HOTEL 01RECIPONAL SIGNAGE "ASITA HOTEL OlFiXT ONAL SI G. Bahner ' SN1-NEW SM l •2-4 L Q :;i�_ Jsi L y r =11%-1 1 —0 -71 --AI C\A/ SN5 T �� CHAMPAGNE FLAGSTONE PIER CAP BY CULTURED STONE SIGN WALL 2'-a"(rrp) �D` 1 4� __ F\� ENTRY COLUMNS LOGO & SIGN "WATER WIER BEHIND SIGN AND LOGO SIGN LEGEND TO ALLOW WATER TO FLOW (A)ENTRY MONUMENT _ r - WATER WIER BEHIND SIGN AND LOGO 3 REVEALED BAN �5 FLAGSTONE PIER CAP BY CULTURED STONE REVEALED BAND STUCCO TO MATCH BUILDING E, ----I I EMBASSY SUITES LOGO SIZE A �----CHAMPAGNE FLAGSTONE VEENER GROUTED TO a SN2-OLD HOTEL ENTRY MONUMENT .SIGNAGE m Flrar'�g]� ��f��.f"•,.fir. �.r_i� I f 0 IF { I ++ �. �.. �'-. - rte.-• s . �-s � � < :�. _. r,.�.IYtinti+yrrt.•v..s �'.rV.�aCft.n�.NR�•YJ1': W+,1.1�---�--�+.iwa-wC.�rc.�Aw.L.lr:K.f '+.bialtlil•��'—-sav_�=..v._.e.dLif�.Si�+_zsG.:�. •_x�--.:1..:c-i_VY••-s'Fes�sa9'.:.:. n.'. �'N�vx.-��.s.2:lno s:<wvees.3'BCat4:,•�.^s`+ttT�•'4'.�s>.�ti"rr=:?�•�vs��a e..-cam.nom...-•%ieuut�e.'Av.u_assaz.L: i ti...._ �., . a..�._.� ;r .R'y � � •vim. r�r.r, �: � - r.! �:. � �,- ..�- - n 1= 4rT ._ _Y �,,■r1.�rri�•"Fs f3t,.���:.'.�l•�+ti4.u'a!n35m L63 c: o I Ee Ij ­ -!�z +�r'►.`,S-pok a tat2 P VS f N.fas11 LAt*6 SN/ To iokATCH i RSCID AP J F C' ..... . .� --w-.w-rrrau,a�-,�.�.��wr�.:,rcm-.:�a...m�v..:n,.r....'. • it ■ ��..3z, 7Y • -;,�,_ :r+r- :d.,. r ...+. • itV. e" ¢:r y �kt�I TA . Z PSA ?9 -AZA � MiMSE'�5 TG 1 MOe.0—C06.OROP AS IN Si4/E PLOB �JJR P—Jiff, � CJ�E�1'�'�3L� ^—I . . 110-1- 11 eztflL s L 0 6 to PIP F71 Lk V" i�.,,, It. r r����ItS�• Tla.csc�p�14E.. a :.. FILL ^LL CSI. e7 1° THV C49C.- QCT,. O.IFE�S+�E�.cec`� w �a3'�,ww.+ lil' �S t t CI to Tom." I. V�r'.j L 0 6 to PIP F71 Lk V" i�.,,, It. r r����ItS�• Tla.csc�p�14E.. a :.. FILL ^LL CSI. e7 1° THV C49C.- QCT,. O.IFE�S+�E�.cec`� w �a3'�,ww.+ lil' �S t t CI to Tom." I. V�r'.j SIZE', W ILL �:.>M;S_ l )6 thi€ •.r'. �`;'s (F:4r:.•. r+ ep 1 �� t i" I,A. 1<0 4 + ..•. €' RxA Ste. €fie Ry�� , ' Y 1 .+�r�.r.n<.-sK•ne.w�...-vrx:...ay.r�-ra-. �•..�..::...�:=:river �'�I. Y.wnY.eeh��y .• ir1k...,.s� .yE�i�%Y[.=T!/.�•f �. w. ,,,_.w__. �.,,.y�. iiw.r..:f�w-. _ �• 1..x.L...,,.....s:..wa,..:.��..R�.r.�.•�.........,.,,...._:..s_�.,..:.r•:,•.._,...a... s..�_..., .e..». ..........� �.�.....+...vrM:+wN1n��w.��.T:•�- .._.,_.�R..:�..«..M...,...,•«......�.�...� i ST_6' T,0. w azo 20. ARCN i� EAST ELEVATION V "Im." SN7 K)LE BANNIERS 0. HARUWARE STREET mr;: COUNTING Ka tip) -ns. ton 'quality hardware is a must. We offer the kBW s:Plex !1'"" bracken, system, a pr©ven, leader in the "canner int wstrv, Wit!? , un,, f i llsil!I a. Vf'i �r ly �l1 �c; _.;_ �ir'L • ' �•:��`' '1. bz.nd3' this !��t.3ll I :dire ° �d�' - •�_ D'!'' � >. / Y Last- o lrjl cout(iQ(}� B --R- ASE GROMMETS Placedin tl,: Baur Qorner s or sDi: ce—d ionq entire borer at taanner, SAND POCKETS Saar is ns,arted into weiclht and st.- bili•t'y t s aridc-d bane -ars. 0- FINISHING POLE HEMS Here", Sewn to 'Insert pole. L•,Rn be be possitioned tcp bn;icm o- beth- Pole hem ?S approximately ;'d+ 1cre the �-,ametar of p0. INDHOLES lr, cia lain coriciflon" wine4hole rs rec-orrmend to reds. ce -surface- tension. v RBA RBH RFH BED: RBC DUPLEX RECEPT, WITH COVER FIELD ROTATABLE BANNER ARM STANOARO LENGTH 18' FIELD ROTATABLE BASKET HOLOER STANOARO LENGTH 12' FIELD ROTATABLE FLAG HOLDER tz" 131x" 1.D. BANNER EYE BOLT a•. ROUND BASE COVER G.F.I. RECEPTACLE, WITH COVER FIXED BANNER ARM STANOARO LENGTH 15' FIXED BASKET HOLDER STANOARO LENGTH 12' FIXED FLAG HOLDER flI�p BREAK AWAY BANNER ARM STANOARO LEN67FI 24' HINGE BASE AVAILABLE FOR 4' AND S' ROLJNO AND SQUARE POLES 20'-q' MAX. HEENT FBA FBH FFH BBA HNB - !, 7, - S i. .k. Scobe of Work & Location VEMP I COAST SIGN I NCORPO RATED 1500 West Embassy St. Anaheim, CA 92802 (714)520-9144 FAX -(714)520-5847 Date: 10-11-04 Project: Embassy Suites / La Quinta Site or Store No: #00 Sales Person: Fred This is F created b, Scale: Noted Address: 50-777 Santa Rosa Plaza your per" projectbe Inc., and; Designer. CRSmith City/State: La Quinta, Ca disclosedpurpose permissic r, R • i o �3 VEMP I COAST SIGN I NCORPO RATED 1500 West Embassy St. Anaheim, CA 92802 (714)520-9144 FAX -(714)520-5847 Date: 10-11-04 Project: Embassy Suites / La Quinta Site or Store No: #00 Sales Person: Fred This is F created b, Scale: Noted Address: 50-777 Santa Rosa Plaza your per" projectbe Inc., and; Designer. CRSmith City/State: La Quinta, Ca disclosedpurpose permissic i original unpublished drawing Coast Sign, Inc. It is submitted for one] use in conjunction with a ng planned for you byCoastSign, call not be reproduced, used by or to any firm or corporation for any whatsoever without written 1. SCOPE OF WORD Manufacture and install (1) Illuminated Logo Cabinet, aluminum construction w/ Lexan Face. See page (2) for conceptual image and page (4) for specifications. Manufacture and install (1) Illuminated Logo Cabinet & Channel Letter Set, aluminum construction w/ Lexan Faces. See page (3) for conceptual image and page (5) for specifications. EMBASSY SU- ITES @ G:IHILTONIEMBASSY S U ITES�ARTIDRAWINGS104-1763-Rev.1.CDR 10-26-04 CRS A IOra,ving No. 04-1763 7 a Sheet 1 of 5 0 GAHILTOMEMBASSY SU ITESIARTIDRAWINGS1041763-Rev. 1.CDR Date: Project Site or Store No: Sales Person: This is an original unpublished drawing SIGN 9 P 9 Drawing No: 10-11-04 Embass Suites / La Quinta #00 Fred created byCoastSign,Inc.Itissubmittedfor10-26-04 CRS 5�' y y= personal use in conjunction Wim a - .scale: Address: projectbeing plannedforyou byCoastSign, L\ � 04-1763 N C O R P O R A T E D Noted 1 50-777 Santa Rosa Plaza lnc., and shall not bereproduced, used byor Dene disclosed to any firm or corporation for any 3a 1500 West Embassy St. Maheim s' CA 92802 � r. CirylState: pwpose whatsoever without written � (714) 540-9144 Fax: (714) 520.5847 CRSmith La Quinta, Ca permission. L' ] Sheet 2 of 5 C0 -AST SIGN I N C O R P O R A T E D 1500 West Embassy St. Anaheim, CA 92802 (714)520-9144 FAX (714)520-5847 Date. 10-11-04 Project: Embassy Suites / La Quinta Site or Store Na: #00 Sa[as Person: Fred This is . created Cale: Address: - © your per: Noted 50-777 Santa Rosa Plaza a M bE Incpro.,atdslnc., and; M CitylState: disclosed CRSmith La Quinta, Ca purpose permissio 1 original unpublished drawing Coast Sign, Inc. it is subm ilted for onal use in conjunction with a ng planned for you by Coast Sign, call not be reproduced, used by or to any firm or corporation for any whatsoever without written G:I ILTOMEMHA55Y RAWING3l04-1763-Rev 1 CRR ►e e d Q - © r - M a M M afawing No: 04-1763 Sheet 3 of 5 0 SIGN CABINET SPECIFICATIONS �F FRONT VI EW FRONT VIEW COAST S.1�G,N I N C O R P O R A T E D 1500 West Embassy 5t. Anaheim, CA 94802 (714)520.9144 FAX -(714)520-5847 BREAK FORMED ALUM. CABINET SNAP IN SOCKETS 2.111" BREAK FORMED ALUM. RETAINERS SNAP IN SOCKETS (5) F84T12CVWI HO LAMPS .090 ALUM. BACK 1-112'X 3116" ALUM. ANGLE SUPPORTS FOR MOUNTING ALLANSON 572-013ALLAST 3116" WHITE LEXAN 4.40A @ 120 VOLTS MOUNTED WI SCOTCHCAL OVERLAY ON TOP OF RACEWAY TOGGLE SWITCH MOUNTING HOLES FOR 3/8" BOLTS 114" WEEP HOLE 6.5Pi6" — 2'x 3118" MOUNTING CLIPS. ALUM. CLIP BOLTED TO BACK OF CABINET & CLIP MOUNTED TO FASCIA, BOTH Q 4 PLACES. — POWER OUT AT BOTTOM CABINET CROSS SECTION SIGN TYPE Flourescent Tube Illuminated Logo Sign Cabinet 5'-1-118" RETAINER & RETURNS PAINTED TO MATCH PMS 3278 GREEN. .177 WHITE ACRYSTEEL WI VT -2362 GREEN VINYL APPLIED FIRST SURFACE. LOGO "E" & IN-LINE BORDER WEEDED OUT TO SHOW WHITE. FRONT VIEW SEE MANUFACTURING DETAILS FO EXACT MANUFACTURING AND ENGINEERING SPECIFICATIONS G:IHILTONIEMBASSY SU ITER1ARnDRAWINGSIM-1763-Rev_1 _CDR Date:Project: 10-11-04 Embassy Suites/ La Quinta Site or Store No: #00 Sales Person: Fred This is an original unpublished drawing created by Coast Sign, Inc. It is submitted for your personal use in conjunction with a projectbeingplannedforyoubyCoastSign, Inc., and shall not be reproduced, used by or disclosed to any firm or corporation for any purpose whatsoever without written permission. 1 10-26-04 CRS 5 Drawing No: OTS 1763 Sheet 4 of 5 A 2 G Scale: Noted Address: 50-777 Santa Rosa Plaza Designer. CRSmith Upstate: La Quints, Ca Q aQ ES CL -18L (Light Colored Building) 22'-1" -- -- - — 1 1, EMBASSY SUITE FRONT VIEW ES CL -18L jLight Colored 1/2"=1 1-otl �if�C �C£6 -ac aR �:— P�YN �se . E•N R". + Yb'+x ZLa.O.+i:1 FA2 -:,k 4•..104: 4:k:Ai C4? Ar, 4-11 UN— :CEs 54C. -i S+ 1: r - SEE MANUFACTURING DETAILS FO EXACT MANUFACTURING AND ENGINEERING SPECIFICATIONS 14, 37 -Ank%Ali RXI 11 all 26AICA RE4?NEA?. .Q.0032:. 1 fi-W r4:—T4. 4':JM.0-R& . ° Cc•::114'E AVy. uw5e=+lEtv:r sy.'- "NTC -a4 .�agINE7 $LECTIN g C os Soy s�GN I N C O R P O R A T E D 1500 West Embassy St. Anaheim, CA 92802 (714) 520-9144 FAX: (714) 520-5847 1411I I VD.R 57 a'w.N�[arE1 LETTER SECTION -REMOTE !RAW resilul;.;,.-.a crag. SIGN TYPE Flourescent Tube & Neon Illuminated Logo Sign Cabinet & Channel Letters. LIGHT COLORED WALL 8" DEEP SELF CONTAINED CHANNEL LETTERS .150 WHITE LEXAN FACES WITH 1 st SURFACE 3M DN 00045 BURGUNDY DUAL COLOR VINYL & 2nd SURFACE 3M 3635-30 DIFFUSER. W/ 1"JEWELITE TRIMCAP PAINTED TO MATCH PMS 229 BURGUNDY. .040 RETURNS PAINTED TO MATCH PMS 229 BURGUNDY WI NEON -6500 WHITE 8" DEEP LOGO CABINET .150 WHITE LEXAN W/ 3M VT -2362 GREEN VINYL APPLIED 1ST SURFACE COPY & BORDER -WEEDED OUT WHITE W/ 1" JEWELITE TRIMCAP PAINTED TO MATCH PMS 3278 GREEN RETAINERS -PAINTED TO MATCH PMS 3278 GREEN G:1H ILTOMEMBASSY SU ITESL4R-RDRAWIN GS104.1763-Re v.1.CDR Date: 10-11-04 Project: Embassy Suites I La Quinta Site or Store No: #00 Sales Person: Fred This is an original unpublished drawing created by Coast Sign, Inc. It is submitted for your personal use n 0onjuncUcn with a project being planned foryou by CoastSign, Inc.,andshall not be reproduced, used byor disclosed to any firm or corporation for any purpose whatsoever without written permission.Q 1 10-26-04 CRS 5 Drawing No: z 04-1763 Sheet 5 of 5 Q 2. 6 Scale: Noted {)esiner. 9 CRSmith Address: 50-777 Santa Rosa Plaza Ci City/State: La Quinta, Ca — ��--- 8 I CITY OF LA QUINTA SANTA ROSA PLAZA SIGN PROGRAM PREPARED BY SANTA ROSA PLAZA, LLC PO BOX 1503 LA QUINTA, CA 92253 IN ASSOCIATION WITH PK ARCHITECTS 1620 N. 48TH STREET, #102 PHOENIX, AZ 85008 602-283-1620 THE CAMPBELL COLLABORATIVE 1550 EAST MISSOURI PHOENIX, AZ 85014 602-266-1644 FOR EMBASSY SUITES LA QUINTA, CALIFORNIA November 5, 2002 002 � c 0-0 o c aUE o �E enZ..r c7Q= Nr3 Iq 1p wx 002 SANTA ROSA PLAZA SIGN PROGRAM PURPOSE: The purpose of this Sign Program is to develop a set of graphic standards that will be used throughout the Santa Rosa Plaza development. This program will set the type of material, size, colors, and related items for each type of sign to be used throughout this mixed -used project. The Sign Program is intended to provide the design criteria for the following: Entry monument Directional signs to the Casitas units and the Hotel Hotel signs It is also the intent of this Program to set the standards for each individual commercial tenants. These standards will create the maximum sign exposure for the commercial tenants in a manner that will enhance the overall image of the project and tie into the design of the Casitas units and Hotel signage. As each commercial tenant proposes their signs, it will first be submitted to the Santa Rosa Plaza Developer for review and approval, then submitted to the City for a permit. The criteria in this program shall be strictly enforced. Any requested deviation from the approved Sign Program shall be submitted first to the developer and then the City for approval. APPROVAL PROCESS: All signs shall be submitted to the Santa Rosa Plaza Developer for review and approval. Once approved by the Developer, an application will be submitted to the City for review and appropriate action. Each application must contain a drawing that clearly identifies the sign size, color, construction material, location, message and typeface with specifications. Each sign must comply with all provisions of Chapter 9.160 -Signs of the City of La Quinta Municipal Code, unless otherwise amended herein. The application is then processed by the City. s ENTRY MONUMENT, DIRECTIONAL, CASITAS, AND HOTEL SIGNS The following is a list of Exhibits that provide sign criteria for the Hotel, Casitas units, and directional information. Exhibit SNII Location map Exhibit SN2 & SN5: Entry and Monument signs Exhibit SN3 & SN4 Hotel and directional signs Exhibit SN6 Building signs for the Casitas units and Hotel LIGHTING PURPOSE: The visual effect of the lighting of the signs needs to be soft, subtle and effective. The overall lighting of the signs needs to portray the quality of the development and community. The light source needs to out of site. In ground fixtures, fixed with louvers will be used to direct the light. Additionally, low growing shrubs will be used to hide some floodlights. The lights will be aimed as to not blind the pedestrian, or the operator of any vehicles. The light levels will be kept at a level that will not burn out the colors of the signs. MAIN ENTRY SIGN: The main entry sign will be lit from the sides and from below in the water. The lights will illuminate both the water and the sign to create a visual effect of the sign moving. The water will glisten with the light from under the falls. The effect will be one that is soft and welcoming; not harsh and bright. The light fixture will be aimed at a 30 -degree angle utilizing a 28 -watt (120 volt) twin bulb fluorescent. The type of bulb and its wattage may be reduced once the sign is in place to achieve the effect desired. DIRECTIONAL SIGNS: The lighting for these signs will be supplied from an in -ground light source. Louvers will be utilized to both control and direct the lighting onto the portion of the sign that needs to be lit. The light source will not be seen. Lights will also be directed so as not to blind any of the pedestrians, or vehicular operators. The light fixture will be aimed at a 45 -degree angle utilizing a 70 -watt metal halide bulb. The type of bulb and its wattage may be reduced once the signs are in place to achieve the effect desired. COMMERCIAL SIGNS TENANT/SHOP SIGNS: The following is a list of criteria for all commercial tenants PURPOSE: Tenant Identification QUANTITY: One sign per lease area frontage. Corner unit spaces may split their size between the two frontages (one on each face). Corner unit signs are to be separated by 20 -feet. NET SIGN AREA: *75% of the leased area building frontage, not to exceed 50 square feet. (This percentage includes the tenant logo sign, which cannot exceed 25% of the total sign area). Signs can consist of two lines provided the total sign area does not exceed 50 square feet. LETTER STYLE *Helvetica light, or as approved by the Developer and City. COLORS: As approved by the Developer and City. Each sign shall have only one letter color. No two adjacent signs shall be the same color. MATERIAL: Plexiglass face, matte black painted aluminum can, internally illuminated individual letters. No exposed electrical raceways permitted. No exposed neon signs allowed. ADDRESS: Letter style: Six inch Helvetica light Colors: "Freeze", CZ -5880W Material: Die cut faced letters National or regional tenants with more than five outlets, will be allowed to use their corporate sign. No two adjacent separate tenant signs shall be the same color without Developer and City approval. One color only per sign other than the logo, unless approved by the Developer and City. This provision will also require Planning Commission approval. ^ � ~ / /\ ��||\]( ���\ ��- LOCATIONS ��//�u/.u� � ~ WNW ENTRY MONUMENT PLAZA/HOTEL DIRECTIONAL MONUMENT SIGN uAS|TA3 ENTRY MONUMENT SIGN (��/ HOTEL SECONDARY ENTRY SIGN �� \c/ CAS/TA HOTEL DIRECTIONAL SIGNAGE CAS|TA HOTEL DIRECTIONAL SIGNAGE �� SN5 CHAMPAGNE FLAGSTONE PIER CAP BY CULTURED STONE SIGN WALL LC LOGO & SIGN SIGN LEGEND (A) ENTRY MONUMENT 3 SN 5 REVEALED BAN W, +� E EMBASSY `I S IT?5 -IFI EMBASSY SUITES LOGO SIZE A ENTRY COLUMNS WATER WIER BEHIND SIGN AND LOGO TO ALLOW WATER TO FLOW WATER WIER BEHIND SIGN AND LOGO FLAGSTONE PIER CAP BY CULTURED STONE REVEALED BAND STUCCO TO MATCH BUILDING CHAMPAGNE FLAGSTONE VEENER GROUTED TO HOTEL ENTRY MONUMENT SIGNAGE SN2 CHAMPAGNE FLAGSTONE PIER CAP BY CULTURED STONE STUCCO FINISH POP—OUT PAINTED FRAZEE# 865., ALUMINUM PAN CHANNEL LETTERS, TIMES NEW ROMAN PAINTED FRAZEE # AC095N, LOGO SIZE A TYP. MASS VICINITY MAP STUCCO FINISH PAINTED FRAZEE# 8673 SIGN LEGEND © PLAZA/HOTEL DIRECTIONAL MONUMENT SIGN CHAMPAGNE FLAGSTONE PIER CAP BY CULTURED STONE STUCCO FINISH POP—OUT PAINTED FRAZEE# 8690 ALUMINUM PAN CHANNEL LETTERS, TIMES NEW ROMAN PAINTED FRAZEE # AC095N, LOGO SIZE A TYP. MMASsY' DIRECTIONAL INFORMATION VARIES WITH EACH SIGN sums f CAsrrAS i STUCCO FINISH PAINTED FRAZEE# 8673 SIGN LEGEND © CASITAS ENTRY MONUMENT SIGN CHAMPAGNE FLAGSTONE PIER CAP BY CULTURED STONE STUCCO FINISH POP—OUT PAINTED FRAZEE# 8690 ALUMINUM PAN CHANNEL LETTERS, TIMES NEW ROMAN PAINTED FRAZEE # AC095N, LOGO SIZE A TYP. ins suizFs DIRECTIONAL INFORMATION VARIES WITH EACH SIGN fi MIT.LLORTOr STUCCO FINISH PAINTED FRAZEE# 8673 SIGN LEGEND OD HOTEL SECONDARY ENTRY SIGN HOTEL DIRECTIONAL SIGNAGE GO SN3 METAL RELEIF PAINTED DIRECTIONAL SIGN WITH COLORS TO MATCH LOGOS AND BUILDINGS DIRECTIONAL INFORMATION VARIES WITH EACH SIGN - (4) 1.5" SQUARE STEEL TUBE FRAME—PAINTED BLACK SIGN LEGEND OE CASITA HOTEL DIRECTIONAL SIGNAGE METAL RELEIF PAINTED DIRECTIONAL SIGN WITH COLORS TO MATCH LOGOS AND BUILDINGS DIRECTIONAL INFORMATION VARIES WITH EACH SIGN (4) 1.5" SQUARE STEEL TUBE FRAME—PAINTED BLACK SIGN LEGEND OCASITA HOTEL DIRECTIONAL SIGNAGE rEMBASSY METAL RELEIF PAINTED SANTA ROSA SUMS PLAZA "HIRCUS FLOWER" LOGO WITH --tCOLORS TO MATCH LOGOS CAMAS 1-d SUITES LOGO SIZE A A'i- l nn �r L `METAL RELEIF PAINTED SANTA ROSA EMBASSY,PLAZA "HIRCUS FLOWER" LOGO WITH SUM'S COLORS TO MATCH LOGOS Fanrs� ioaar EMBASSY SUITES LOGO SIZE A HOTEL DIRECTIONAL SIGNAGE C SN4 1 PILLAR SECTION SH5 SCALE: 1/4'=1'-O' iNL FLAG'S I VNE PIER CAP BY CULTURED STONE �6KX�8PX1T6R emu BLOCK p F�� PAINTEDOFRAZEE •8673 ISH, #4 REBAR ALL FOUR CORNERS BXBX16 CMU BLOCK `ONTINUOUS POURED CONC. FOOTING 5000 PSI O 28 DAYS #'4 HORIZ. REBARS SKIP TROWEL STUCCO FINISH PAINTED FRAZEE # 8673 TY S �1 SECTION THRU MONUMENT WALL SN5 - HOTEL ENTRY MONUMENT SIGNAGE 1' MUD CAP 8x4x16 CMU BLOCK 6x4x16 CMU BLOCK 6xBx16 CMU BLOCK W 1' NOTHCHED BLOCK FO WATER WIER #4 x CONT.,TYP. 4x4x16 CMU BLOCK 4x8x16 CMU BLOCK 6x8x16 CMU BLOCK DURO WALL AT 16' O.C., TYP. FLAGSTONE VEENER #14 REBAR AT 40' O.C., TYP. 40 DIAM. LAP OF REBAR CONTINUOUS POURED CONC. FOOTING 3000 PSI m 28 DAYS REBAR, 40" O -C. W/ ALT. BENDS x CONT. (TYP.) IPACTED SUBGRADE r S N 5 BU EMBASSY SUITES - SIZE A EMBASSY SUITES LOGO SANTA ROSA LOGO LDING SINGAGE ET SIZE B FLAGSTONE PIER CAP SN6