SAD 1986-January 2i
NO,APPLICATION
NO APPROVAL
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MEMORANDUM
CITY OF LA QUINTA
TO: The Honorable Mayor and Members of the City Council
From: Community Development Director
Date: January 21, 1986
Subject: REQUEST FOR OFF -SITE SIGN AT JEFFERSON STREET AND AVENUE 50;'LANDMARK
LAND COMPANY, APPLICANT
At your meeting of January 7, 1986, the Council requested Staff to review the Landmark
request and report back on January 21.. Subsequently, a proposed sign plan for a 101x15'
sign with an overall height of 14' was submitted to the Community Development Department
(copy attached)..
Ordinance No: 75 established a moratorium on off -site signs pending development of a
new sign ordinance and remains in effect until May 7, 1986. The new sign ordinance is
not adopted, -although drafts will be distributed this week pursuant to the most recent
schedule given you a couple of weeks ago. The proposed sign, which advertises the
La Quinta Hotel Golf and Tennis Resort, the Tennis Villas Subdivision, and the
Duna La Quinta Subdivision, is clearly an off -site sign prohibited by the moratorium.
As a result, it cannot be approved unless the moratorium ordinance is revised to allow
some such signs (presumably with some standards) or the moratorium is terminated.
Relative to providing assistance for subdivision sales, the City has recently expended
approximately $5,000 in establishing a series of temporary subdivision.directory signs
while continuing to work on a program with more attractive permanent signs. A sign
was installed at Jefferson and Avenue 50 on Tuesday of last week to provide additional
directory assistance along Jefferson.''In addition, the City has also worked to eliminate
the proliferation of unattractive and hazardous "temporary" signs that seem to be a,
mainstay of subdivision sales promotions.
It is Staff's judgment that these efforts and their supporting reasoning remain valid.
To allow this sign now, with a new sign ordinance only a couple of months from approval,
would open the door to a flood of similar requests. The City's Subdivision Directory
Sign. Program has filled this temporary void in an adequate manner and to begin to allow
off -site signing of this nature now seems both unnecessary and inappropriate.. It does
not seem that the benefits which the Applicant will attempt to substantiate sufficiently
offset the potential detrimental effects of these types of signs. It should also be
pointed outthat subdividers, in general, have numerous types of other media available
to communicate their sales promotions.
If it is determined that this sign,. and others like it, should be allowed at this time,
then a revision to establish a permit procedure and standards should be made to the
moratorium ordinance. Such'an action should consider the followina:
STAFF REPORT - CITY COUNCIL
January 21, 1986
Page 2.
° Level of -approval (suggest Plot Plan with Planning Commission as
final decision, unless appealed)
° Size of Sign (suggest.50 sq.ft. with height of 8-10 feet)
• Number of Signs Per Subdivision
° Location Criteria
° Design Criteria (i.e., colors)
° Time Limits (suggest sign for temporary, i.e., six months, and
permit to be renewable/revocable at the end of each
time limit —this could avoid establishing an amortizable
right)
RECOMMENDATION
The Community Development Department recommends that the request for an off -site
sign at Jefferson Street and Avenue 50 be denied.
Lawrence L. Stevens, AICP
Cammznity Development Director
LLS:dmv
Atch:
ORDINANCE NO. 75
AN ORDINANCE OF THE CITY COUNCIL OF THE CITY OF
LA QUINTA, ESTABLISHING AND CONTINUING AN URGENCY
MEASURE PROHIBITING OUTDOOR ADVERTISING DISPLAYS,
OUTDOOR ADVERTISING STRUCTURES AND OUTDOOR ADVERTISING
SIGNS WHICH MAY BE IN CONFLICT WITH A CONTEMPLATED
ZONING PROPOSAL, SAID CONTINUATION TO BE.IN EFFECT ON
AN INTERIM STUDY BASIS PURSUANT TO GOVERNMENT CODE
SECTION 65858.
The City Council of the City of La Quinta does ordain as follows:
SECTION 1. From and after the effective date of this Ordinance,
and for the period during which this Ordinance remains in effect, and
notwithstanding any other ordinance, resolution or regulation of the
City to the contrary, no officer, employee or department administering
City business shall accept or process any application for, nor shall any
person erect or construct any outdoor advertising display or outdoor
advertising structure or outdoor advertising sign as each of the above
is defined herein. This moratorium is a continuation of the moratorium
imposed by Ordinance No.--56 and shall be in full force and effect from
May 8, 1985 to May 7, 1986, unless sooner repealed or otherwise modified.
SECTION 2. DEFINITIONS. For purposes of this Ordinance, the
following words or phrases shall have the following definitions:
A. "Outdoor Advertising Display" means advertising
structures and signs used for outdoor advertising
purposes, not including on -site advertising signs
as hereinafter defined.
B. "Outdoor Advertising Structure." means a structure
of any kind or character erected or maintained for
outdoor advertising purposes, upon which poster,
bill, printing, painting or other advertisement of
any kind whatsoever may be placed, including statuary,
for outdoor advertising purposes.
C. "Outdoor Advertising Sign" means any card, cloth,
paper, metal painted, plastic or wooden sign of
any character placed for outdoor advertising
purposes, on or to the ground or any tree, wall,
bush, rock, fence, building, structure or thing,
either privately or publicly owned, other than an
advertising structure.
D. The words "Outdoor Advertising Structure" and
"Outdoor Advertising Sign" as defined in subsections
B. and C. do not include:
1. Official notices issued by any court or public
body or officer;
2. Notices posted by any public officer in
performance of a public duty or by any person
.in giving legal notice;
ORDINANCE NO. 75
3. Directional, warning or information structures
required by or authorized'by law or'by Federal,
State or County authority; including signs
necessary for the operation and safety of public
utility uses.
4. A structure erected near a city or county
boundary, which contains the name of such city
or county and the names of, or any other informa-
tion regarding civic, fraternal or religious
organizations located therein.
SECTION 3. URGENCY. This Ordinance is adopted.as an urgency
measure pursuant to the authority of Section 65858 of the Government
Code of the State of California, for the immediate preservation and
protection of the public safety, health and welfare, and shall take
effect immediately upon its adoption and passage by at least a four -
fifths vote of the -City Council. The City Council finds and determines
that there is a current threat to the public health, safety and welfare
in that the City of La Quinta has recently been incorporated and because
large unsightly off -site signs can create visual blight contrary to the
public interest, it is necessary to restrict certain signs until a
systematic review and comprehensive analysis of signing regulations,
particularly those related to outdoor advertising and related off -site
signs, can -be completed. It is contemplated that from such studies,
which are soon to be conducted by the Community Development Department,
there will emerge a new zoning proposal regulating off -site signs for
the City, and during the interim period while this can be accomplished,
it is essential that the controls imposed by this Ordinance be maintained,
so that uses which would otherwise be established and developed during
the interim period will not thereafter be in conflict with the contem-
plated zoning proposal and development control proposal as aforesaid.
SECTION 4. EFFECTIVE PERIOD OF ORDINANCE. This Ordinance shall
remain in effect for a one-year period pursuant to Section 65858 of the
Government Code of the State of California, unless sooner repealed or
otherwise modified, and subject to any extension of the effective period
duly enacted pursuant to and in accordance with said Section 65858.
SECTION 5. POSTING. The City Clerk shall within 15 days after -
the passage of this Ordinance, cause it to be posted in at least the
three public places designated by resolution of the City Council;
shall certify to the adoption and posting of this Ordinance; and shall
cause this Ordinance and its certification, together with proof of
posting; to be entered in the book of ordinances of this City.
APPROVED and ADOPTED by the La Quinta City Council at a regular
meeting held this 7th day of May, 1985, by the following roll call
vote:
- 2 -
ORDINANCE NO. 75
AYES: Council Members Allen, Bohnenberger, Pena, Wolff and
Mayor Cox.
NOES: None.
ABSENT:. None..
MAYOR
ATTEST:
CVTY�CLERK
APPROVED AS TO FORM:
CITY ATTORNEY
APPROVED AS TO CONTENT:
IT MANAGER
- 3 -
January 2, 1986
Mayor John Pena
City Council
City of La Quinta
P.O. Box'1504
La Quinta, CA 92253 p
Re: Off-Site.Directional Sign
50th Avenue and Jefferson Street (N.W. Corner)
Honorable Mayor:
Landmark Land would like to apply for an'off-site directional sign on
our property at the northwest corner of the intersection at 50th and
Jefferson Street,
This sign is intended to direct traffic from Jefferson Street to our
Duna La Quinta and La Quinta Hotel Golf and Tennis Resort projects.
We plan to meet with your staff during the week of January 6-10, 1986,
to discuss the details for this sign. Time is of the essence, as we
must take advantage of the exciting increase and.quality of traffic
generated by the anticipated future of the City of La Quinta. With
the Bob.Hope Chrysler Classic in the near future, we would like the
sign in place,by January 15, 1986.
We appreciate;your assistance and look forward to working with you and
your staff.
Sincerely,
f
Andy Vossler
Vice President RECEIVED
JAN 21986
CITY OF LA QUINTA
COMMUNITY DEVELOPMENT DEPT
Andy R. Vossler, Vice President
LANDMARK LAND COMPANY, INC., Post Office Box 1000, La Quinta, Cal'Ifornia 92253 (619) 345-5665
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