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SAD 1990-0050 NO APPLICATION r r 4 78-105 CALLE ESTADO LA QUINTA, CALIFORNIA 92253 - (619) 564-2246 May 17, 1990 - Ms. Marty Butler Williams Company 42-600 Cook Street, Suite 135 Palm.Desert, CA 92260 SUBJECT: SPECIAL AD_V_.ERTI-S-ING-1DEVkE LR'& QQ5 I FLAGS TENTATIVE TRACT 24517 (RANCHO OCOTILLO) Dear Ms. Butler: The La Quinta City Council on May 15, 1990, approved your request for flags to be displayed in front of Tentative Tract 24517 with the following Conditions: 1. Permission is granted to locate 20 flags around the temporary access, point in accordance with Exhibit A. 2. All flags shall be removed from the subject tract after a period of one year_ commencing with the date of City Council approval (May 15, 1990). If you have any questions please contact the undersigned. Very truly yours, JERRY HERMAN PLANNING & DEVELOPMENT DIRECTOR W,f.vnc 5 Glenda M. Lainis Assistant Planner GML:ccs Attachment: Exhibit A showing location of flags cc: Code Enforcement CS/LTRR� NAW ADDRESS - P.O. BOX 1504 - LA QUINTA, CALIFORNIA 92253 Phase I Plot M ' '1 rancho ocou"110 La Quinta, CA (619) 345-0150 FRED WARING DRIVE 28 27 , ,. ✓ 2B 1CR 3C 2BR 89 29 3AR 2A 26 16 13 2-AR 3A 87 ),C. S AIe 90 1CR 3BR 25 17 3B 1CR t2 4 3A 9t 31 2B 3C 24 1e 2CR 2B 11 S 3BR j rn Q w 1CR , 32 3AR 28R 23 19 3A Q J 3AR 10 B 2C ccV Q (Model) 0 ? 1 21 20 0 z 9 e 7 J 2B 2 (Model) 22 33 2C U 3A 1C 2BR Q v 3C 1B 3AR cod o 3BR , Q(Model) 34 3B CAMINO DEL ORO N 35 1AR X 2 F 1 a-6.. S 36 2C _CASE N0.12- 004. LA PALMAe0, '� - DRIVE t� (�I�G QI The builder, Williams Development Corporation, reserves the right to modify floor plans, substitute models or make whatever changes 4 considers necessary without prior notice. ©19W 1/90 • 4 4(Q 78-105 CALLE ESTADO - LA QUINTA, CALIFORNIA 92253 - (619) 564-2246 May 11, 1990 Ms. Marty Butler williams Company 42-600 Cook Street, Suite 135 Palm Desert, CA 92260 SUBJECT: SPEC_ I_ AFL 'ADVERTISINGDEVI.CE#90-004 (TRACT 22982 ) & ?"#90=0.05�f(TRACT 24517) Dear Ms. Butler: Your request for Special Advertising Devices (flags and directional signs) has been placed on the Agenda of the La Quinta City Council meeting May 15, 1990. A copy of the Staff report is attached. You or your representative should attend this meeting to answer any questions that the City Council may have on this matter. If you have any questions please contact the undersigned. Very truly yours, JERRY HERMAN PLANNING & DEVELOPMENT DIRECTOR Gtt�l-zu. nts Glenda M. Lainis Assistant Planner GML:ccs Attachment: City Council Staff Report for SAD.90-004 & SAD 90-005 cc: Code Enforcement CS/LTKCiLYM6ADDRESS - P.O. BOX 1504 - LA QUINTA, CALIFORNIA 92253 COUNCIL MEETING DATE: MAY 15, 1990 AGENDA CATEGORY: - ITEM TITLE: PUBLIC HEARING: CONSIDERATION OF SPECIAL ADVERTISING BUSINESS SESSION: DEVICES 90-005 TO ALLOW FLAGS FOR RANCHO OCOTILLO PROJECT (TT 24517). CONSENT CALENDAR: STUDY SESSION: APPLICANT: DWI"LLIAMS—DEV-ELOPMENTTCORPORATION BACKGROUND• Pursuant to Municipal Code requirements, the Applicant is requesting approval of flags to be displayed in front of their subdivision on the southeast corner of Fred Waring Drive and Adams Street. FISCAL IMPLICATIONS: APPROVED BY: RECOMMENDATION• Consider the request of the Applicant and take action by Minute Motion. Submitted by: Approved for submission to City Council: RON KIEDROWSKI, CITY MANAGER BJ/CC#k5/15.F3 MEMORANDUM TO: HONORABLE MAYOR AND MEMBERS OF THE CITY COUNCIL. FROM: PLANNING AND DEVELOPMENT DEPARTMENT DATE: MAY 15, 1990 SUBJECT: CONSIDERATION OF SPECIAL ADVERTISING DEVICES 90-005 FOR RANCHO OCOTILLO (TT 24517) LOCATION: SOUTHEAST CORNER OF FRED WARING DRIVE AND ADAMS ST. APPLICANT: WILLIAMS DEVELOPMENT CORPORATION BACKGROUND• During March 1990, it was noted by staff that the Applicant had erected flags at the Rancho Ocotillo project without the required permission. On April 2, 1990, staff informed the Applicant that they were in violation of City Cade and advised -them to obtain the - necessary permits for the -existing flags (see attachment 1). The Applicant has now requested permission for a Special Advertising Device from the City Council. Municipal Code Chapter 5.64, "Special Advertising Devices" provides for a permit to be issued by the City Council for advertising devices other than the normal and customary permanent business identification signs, and includes such items as flags. REQUEST: (Attachment 2 & 3) The Applicant requests permission for 20 flags located, at Rancho Ocotillo (TT 25417) around the, temporary access point off Fred Waring Drive. The flags are approximately 2-feet x 4-feet in size with alternate horizontal stripes of pink and turquoise. The Applicant has requested permission for the flags for a period of one year. CS/MEMOGL.005 -1- ANALYSIS AND STAFF RECOMMENDATION: Similar requests have been granted recently for other new subdivisions. The proposed location and number of flags are acceptable. Therefore the Applicant should be permitted to have flags at the above mentioned location. Approval should be granted for one year, commencing with April 1,'1990 due to the fact that these flags have' already been erected and utilized since that. date. CITY COUNCIL FINDINGS/ACTION: Section 5.64.020 provides, in part, that permits are to be issued for special purposes, "...and not on a continuing basis for permanent advertising or identification purposes," and further, that, "Each permit shall be issued for a specified period of time subject to renewal for.good cause shown." In taking action on a permit, the Council must find that the Special Advertising Device applied for would not: o constitute a traffic hazard or. nuisance to adjacent or surrounding properties or to the public at large; or, o be detrimental to the public convenience or welfare; or, o. be inconsistent with the various elements and objectives of the General Plan and all other officially adopted - policies and regulations of the City. Conditions may be assigned to .any permit granted in order to harmonize it with the public purposes expressed in this Chapter of the Municipal Code'. RECOMMENDATION: Consider the request of the Applicant and take action by Minute Motion to approve Special Advertising Device application 90-005 for a -period of one year commercing April 1, 1990. Attachments: 1. Letter identifying sign violations from the Planning and Development Department 2. Letter from Applicant requesting permission for flags 3. Plan showing location of flags CS/MEMOGL.005 -2- 'AtTACHMENT No.. 1 4 cu 78-105 CALLE ESTADO — LA WINTA, CALIFORNIA 92253 - (619) 564-2246 FAX, (619) 564-5617 April 2, 1990 Ms.Marty Butler Williams Development Company 42-600 Cook Street, Suite 135 Palm Desert, CA 92260 SUBJECT: SIGNAGE: TRACT 2298 (CACTUS FLOWER) TENTATIVE TRACT 24517 (RANCHO OCOTILLO) Dear Ms. Butler: It has been noted that a number of sign violations exist at the above tracts. The present status of the existing temporary signage at these properties is as follows: A. CACTUS FLOWER 1. Flags. On May 30, 1989, these flags were approved by this Department for_ a maximum period of 30 calendar days - (original approval letter attached). The approval period for these flags has therefore ceased. Please either remove these flags or apply for approval of a Special Advertising Device from the La Quinta City Council . 2. Model Home Complex Identification Sign. At' present, there is a model home complex identification sign located at the entrance to Cactus Flower project. No permit has been issued for this sign. The Sign Regulations for the City of La Quinta do allow model home complex identification signs but the maximum sign area is 50-feet with a maximum height of five feet. The existing sign is larger than that permitted. Please remove the existing sign and if you desire, submit a sign application for a new sign that -does comply with the Sign Regulations (copy attached). BJ/LTRGL.114 - 1 MAILING ADDRESS - P.O. BOX 1504 - LA QUINTA, CALIFORNIA 92253 3. Model home complex directional signs. Presently five model home directional signs are located alongside Cactus Flower project on Fred Waring Drive and Dune Palms Road. These are not permitted and consequently must be removed. Temporary signs erected on weekends located offsite and on Fred Waring Drive and Dune .Palms Road are also not allowed by City Code and .therefore should not be utilized. ' B. RANCHO OCOTILLO 1. Flags. i' The existing flags have not been approved. Please either remove the flags or apply for the following: a. Temporary approval from the Planning Department for up to a maximum of 30 calendar days; •and/or b. Approval fora longer period of., time from the La Quinta City Council (Special Advertising Device). 2. Model home complex identification sign. This is approved until new homesales have been completed (copy of approval letter attached). 3. Future facility construction sign. This sign is approved until the first Certificate of Occupancy has been issued for the first housing unit, excluding the model home complex (copy of approval letter attached)'. We would.; appreciate your immediate compliance with the above regulations. Should you have any questions concerning the above, please contact the undersigned. Very truly yours, JERRY HERMAN PLANNING & DEVELOPMENT DIRECTOR Glenda Lainis Assistant Planner GL;:bja' cc: Code Enforcement Files BJ/LTRGL.114 - 2 - ATTACHMENT No. 2 WILLIAMS DEVELOPMENT CORPORATION May 2, 1990 The Honorable John J. Pena, Mayor P.O. Box 1504 78-105 Calle Estado La Quinta, CA 92253 RE: Flags and Signs, Tract 22982 (Cactus Flower) and 24517 (Rancho Ocotillo) Dear Mayor Pena: MAY z IM U 1 t Ut LA QU11 UNNIN6 6 OEVELOPMENI CITY OF LA &WA MAY -3 WO I would like to discuss the status of our flags and signs in our two development projects in La Quinta. I have recently received a letter from the Planning Department indicating that we are not in complete conformance with the City's Sign and Advertising Device Ordinance. FLAGS I would like to apply for a Special Advertising Device approval for the use of flags located at each of the above referenced tracts. I understand that I must have City Council approval if we would use these for more than .30 days. The flags and their placement are highlighted on the tract maps enclosed. We would need these flags for approximately one (1) year. SIGNS In addition, I would request from you the use of six (6) model home complex directional signs with regards to our Cactus Flower Project. The signs are presently located on Fred Waring Drive and Dune Palms Road. These signs are needed because we no longer have an entrance to our project on Fred Waring Drive and all of our fellow builders do still bring their traffic in off Fred Waring, whereas we have to reroute them up Dune Palms and through the existing project (see attached map). I have enclosed photographs of these directional signs which vary in size from 2 ft. x 2 ft. to our largest sign which is located on the corner of Dune Palms and Blazing Star. This sign is 3 1/2 ft x 5 ft. Three (3) of the signs are on Fred Waring and three (3) are on Dune Palms. 42-600 Cook Street • Suite 135 ■ Palm Desert, CA 92260.6191345-7541 ■ FAX 619/345-7683 Il The Honorable John•J: Pena, Mayor May 2, 1990. Page Two I.would like to apply for permission under the Special Advertising Device to have these signs for a least one year. Thank you for .your assistance in this matter.' Please -contact me if you have any questions regarding the above.. Very truly yours, WILLIAMS DEVELOPMENT CORPORATION Marty W. Butler Executive Vice President MWB/mj encs. t i Phase i Plot Ma� *TACHMENT No. 3 FRED WARING DRIVE _ \ o PP w a0 W 0 W _ a tl rant o oc�o < W La Quinta, CA r-- (619) 345-0150 I FRED WARING DRIVE t 28 27 , ,a 2B 1CR 3C 2BR �Ic 89 3AR nA 28 ,e nA� 'A 17 87 ,k CJ� G/1!1 J/1 S Ale ' 90 Tt aal e►- , 1CR = 3BR 2s t7- 3B 1CR- i2 • 3A et 31 2B 3C 24,e 2CR 2B 11 S 3BR w Cr Q Mot , 32 3AR U p 2BR 29 ,e 3A g 3AR 10 a 2C O I Z 2B 22 21 20 Z 9 8 7 F (Model) 2 33 2C z 3A 1C 2BR Q 1B 3AR v w C3 3BR , Modo x 3B CAMINO DEL ORO w 1AR �( 2 0 F l l -t- S l ri u..se—o a 2C LA PALMA DRIVE The builder, Mams Development Corporation, reserves the right to modify floor plans, substitute models or make whatever changes a considers necessary without prior notice. ©1990 1/90 Ll M WILLIAMS DEVELOPMENT CORPORATION May 2, 1990 The Honorable John J. Pena, Mayor P.O. Box 1504 78-105 Calle Estado La Quinta, CA 92253 RE: Flags and Signs, Tract 22982 (Cactus Flower) and 24517 (Rancho Ocotillo) Dear Mayor Pena: RECEIVED MAY 'z i990 U'i Y Ur LA QUINTP 'LANNING & DEVELOPMENT DEF CITY OF LA WINTA MAY -3 WO ` ANARM I would like to discuss the status of our flags and signs in our two development projects in La Quinta. I have recently received a letter from the Planning Department indicating that we are not in complete conformance with the City's Sign and Advertising Device Ordinance. FLAGS I would like to apply for a Special Advertising Device approval for the use of flags located at each of the above referenced tracts. I understand that I'must have City Council approval if we would use these for more than 30 days.The flags and their placement are highlighted on the tract maps enclosed. We would need these flags for approximately one (1) year. SIGNS In addition, I would request from you the use of six ( 6 ) model home complex directional signs with regards to our Cactus Flower Project. The signs are presently located on Fred Waring Drive and Dune Palms Road. These signs are needed because we no longer have an entrance to our project on Fred Waring Drive and all of our fellow builders do still bring their traffic in off Fred Waring, whereas we have to reroute them up Dune Palms and through the existing project (see attached map). I have enclosed photographs of these directional signs which vary in size from 2 ft. x 2 ft. to our largest sign which is located on the corner of Dune Palms and Blazing Star. This sign is 3 1/2 ft x 5 ft. Three (3) of the signs are on Fred Waring and three (3) are on Dune Pallas. 42-600 Cook Street • Suite 135 ■ Palm Desert, CA 92260.619/345-7541 ■ FAX 619/345-7683 pr ,The Honorable John J. Pena, Mayor May 2, 1990 Page Two I would like to apply for permission under the Special Advertising Device to have these signs for a least one year. Thank you for your assistance in this matter. Please contact me if you have any questions regarding the above. Very truly yours, WILLIAMS DEVELOPMENT CORPORATION Marty W. Butler Executive Vice President MWB/mj encs. Phase I Plot Map rancho ocoullo La Q u i nta, CA (619) 345-0150 FRED WARING DRIVE 2B 1CR 3C 2BR * es 29 3AR 2A 26 16 2AR 3A 13 87 S A1e5 � 90 Z't�a..� e►- , 30 1CR - 3BR 25 17 3B 1CR- 12 4 3A 1 s1 31 2B 3C 24 1e 2CR H 2B „ 5 3BR Q > 1CR 3 V Q (Model) . 32 3AR 2BR 23 19 3A Q 3AR t0 6 2C O A' N O j 2B Z 22 21 20 O Z s 8 7 (Model) 2 2C U 3A 1C 2BR U 3C 1B 3AR 8 3BR W (Model) co 34 3B CAMINO DEL ORO co 35 1AR a 36 :2C )j LA PALMA DRIVE The builder, Williams Development Corporation, reserves the right to modify floor plans, substitute models or make whatever changes it considers necessary without prior notice. © 1990 1/90 Fa-Lyy2S w ro h2 h&4ctz�) Lot Location Phase Map �- ol.i.u�s FRED WARING DR. er_f- F74W UAIA ul " 20 7 131 PHASE IV 21 2CR 19 8 3C 6 132 3CR 130 5AR 100 1A 4BR 4A 2BR MR 2C 2CR 115 114 101 16R 99 116 5AR 2CR 2BR 22 18 5 133 129 117 � 2CR 3P C 1BR 1A ,AR 113 102 98 P 2C 4AR 2C 23 O 4 134 U 128 11 cc 4A 2CR W W 6C I D � 4CR 112 103 97 4 U o O 0 W 3B 5B J 4BR 2 Q 11 U 3 135 U O 127 119 z U (� 3A v 4CR I 2B < 2C 4A O ICR 2A 1,1 104 a: 96 w O U = = 4AR SCR U 5A 25 --J 15 12 a 2 136 -J 126 120 S o 3BR p 2A 4CR Q 3BR 3BR U 2B 48R m 110 105 Q w w 5C 2A z 26 14 13 1 137 125 121 W o 4C 3BR 1 A MR 4C O 3CR 58 3: 109 106 2 O cn 3BR 5BR 0 2 6 124 122 108 107 cL 27 TC 7 �Y/ti 4BR 4C 4AR 4C 123 z 3AR 2AR 49 50 48 4C ` G' 2B 28 46 „�, 58 s N� -PHA P HAS E I I 28 W 4BR ;, \QV 1 B Tq9 80 29 z e� V 57 2CR 4CR 79 5BR 4CR 5 OS� MR � ♦ ' 56 60 J U 30 O 36 1AR QV 1C 1BR 9 77 U as 5C 5BR I O 55 61 �� 82 90 4B 2BR 0J 2BR a 2A 31 43 53 54 R 68 76 x 4B 2B 4C MR 62 2BR 5A 83 O5CRw 89 32 42 41 40 39 63 67 70 75 1A 1CR I 1A 4CR 2B 4AR 4B 4AR 4AR 2BR 84 88 33 MARIGOLD LANE 66 71 74 2C 2CR 2A 5CR 2B 4C 34 35 36 37 38 64 65 72 79 4BR 86 47 4BR 2CR 4A iBR 3C 5A 4B 1C 2AA 1BR L FUTURE DEVELOPMENT Site plan not to scale. Sales representative has exact legal description. Plotting is subject to change without notice on unsold lots. ©1990, Williams Development Corporation. 1-90 wra, I M �s�, 78-105 CALLE ESTADO — LA QUINTA, CALIFORNIA 92253 - (619) 564-2246 FAX (619) 564-5617 April 21 1990 'Ms.Marty Butler Williams Development Company 42-600 Cook Street, Suite 135 Palm Desert, CA 92260 SUBJECT: SIGNAGE: TRAC7--2298' (CACTUS. FLOWERI TENTATIVE TRACT 24517 (RANCHO OCOTILLO) Dear Ms. Butler: It has been noted that a number of sign violations exist at the above tracts. The present status of the existing temporary signage at these properties is as follows: A. CACTUS FLOWER 1. Flags. On May 30, 1989, these flags were approved by this - Department for_ a maximum period of 30 calendar days (original approval_ letter attached). The approval period for these flags has therefore ceased. Please either remove these flags or apply for approval of a Special Advertising Device from the La Quinta City Council . 2. Model Home Complex Identification Sign. At present, there is a model home complex identification sign located at the entrance to Cactus Flower project. No permit has been issued for this sign. The Sign Regulations for the City of La Quinta do allow model home complex identification signs but the maximum sign area is 50-feet with a maximum height of five feet. The existing sign is larger than that permitted. Please remove the existing sign and if you desire, submit a sign application for a new sign that does comply with the Sign Regulations (copy attached). BJ/LTRGL.114 - 1 - MAILING ADDRESS - P.O. BOX 1504 - LA QUINTA, CALIFORNIA 92253 3. Model home complex directional signs. Presently five model home directional signs are located alongside Cactus Flower project on Fred Waring'Drive and Dune Palms Road. These are . not permitted and consequently must be removed. Temporary signs erected on weekends located offsite and on Fred Waring Drive and Dune Palms Road are also not allowed by City Code and therefore should not be utilized. B. RANCHO OCOTILLO 1. Flags. The existing flags have not -been approved. Please either remove the flags or apply for the following: a. Temporary approval from the Planning Department for up to a maximum of 30 calendar days; and/or b. Approval for a longer,period of time from the La Quinta City Council (Special Advertising Device). 2. Model home complex identification sign. This is approved until new home sales have been completed (copy of approval letter attached): 3. - Future facility construction sign. This sign is approved until the first Certificate of Occupancy has been issued for the first housing unit, excluding the model home complex (copy of approval letter attached) We would appreciate your immediate compliance with the above regulations. Should you have any questions. concerning the above, please contact the undersigned. Very truly yours, JERRY HERMAN PLANNING & DEVELOPMENT DIRECTOR Glenda Lainis Assistant Planner GL:bja cc: Code Enforcement Files BJ/LTRGL.114 - 2 - MEMORANDUM MAR 2, 0 1990 �;n Y or LA QuINTA PLANNING k DEVELOPMENT DEPT. TO: Jerry Herman, Planning Director FROM: Roger Hirdler, Community Safety Director /e y DATE: March 19, 1990 SUBJECT: Existing Signage For The Cactus Flower Complex On Fred Waring & Dune Palms Road We have an ongoing problem with the Cactus Flower complex in the constant weekend use of temporary directional signs being placed throughout the city. Additionally, we now have six 3' X 3' professionally designed off site directional signs, one 31X 6' sign, and two 4' X 4' signs, which are of a permanent nature placed without benefit of permit in the city's right-of-way areas on Fred Warning Drive and Dune Palms Road. Due to the ongoing permit procedures that the developer is engaged in with your department, I am requesting your assistance in causing the developer to immediately comply with city code by the attachment .of a mandatory request to the overall planning requirements that your department is currently involved in with this development project. Your immediate involvement in this case is very much appreciated so as to prevent an occurrence from happening in a copy cat fashion with all the other development projects now under way and/or soon to be under way in the future. Please provide my department with copies of all paperwork generated by this request and I thank you, in advance, for your assistance in this matter. If you have any questions, please don't hesitate to contact me. RH:es MEMORH.68 G'�NS-C�2UGfl_C�N �lC�til c� � ' � � oc cat r am; 24;517