SAD 1990-006} J
4
78-105 CALLE ESTADO - LA QUINTA, CALIFORNIA 92253 - (619) 564-2246
May 17, 1990
Ms. Nancy MacLeod
Outdoor Dimensions
1316 Allec Street
Anaheim, CA 92805
SUBJECT: SPEC _IAL�ADVERTISING�=DEVI=CE 9-0=°00-6- i
FLAGS bN-TENTATIVE TRACT 25389 (BROCK HOMES)
Dear Ms. MacLeod:
The La Quinta City Council on May 15, 1990, approved your
request for flags to be displayed in front of Tentative Tract
25389 with the following.Conditions:
1. Permission is granted to locate 8 flags around the
temporary sales trailer in accordance with Exhibit*A.
2. All flags shall be removed from the subject tract after a
period of one year commencing with the- date of City
Council approval (May 15, 1990).
If you have any questions please contact. the undersigned.
Very truly yours,
JERRY HERMAN
PLANNING & DEVELOPMENT DIRECTOR
ru s
Glenda M. Lainis }\�
Assistant Planner
GML:ccs
Attachment: .Exhibit A showing location of flags
CC: Code Enforcement
Ken Ayers, Brock Homes
CS/LTRGIMRIJ&G ADDRESS - P.O. BOX 1504 - LA QUINTA, CALIFORNIA 92253
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78-105 CALLE ESTADO - LA QUINTA, CALIFORNIA 92253 - (619) 564-2246
May 11, 1990
Ms. Nancy MacLeod
Outdoor Dimensions
1316 Allec Street
Anaheim, CA 92805
SUBJECT: iSP IAL=ING DEVICE #.90-006 CTT 25389)
Dear Ms. MacLeod:
Your request for Special Advertising Devices (flags) has been
placed on the Agenda of the La Quinta City Council meeting May
15, 1990. A copy of the Staff report is attached. You or your
representative should attend this meeting to answer any
questions that the City Council may have on this matter.
If you have any questions please contact the undersigned.
Very truly yours,.
JERRY HERMAN
PLANNING & DEVELOPMENT DIRECTOR
Ct rW��.tni s
Glenda M. Lainis
Assistant Planner
GML:ccs
Attachment: City Council Staff Report for SAD 90-006
cc: Code Enforcement
Ken Ayers, Brock Homes
CS/LTRWWQM ADDRESS - P.O. BOX 1504 - LA QUINTA, CALIFORNIA 92253
COUNCIL MEETING DATE: MAY 15, 1990 AGENDA CATEGORY:
ITEM TITLE: PUBLIC HEARING:
CONSIDERATION OF SPECIAL ADVERTISING BUSINESS SESSION:
DEVICES 90-006 FOR TENTATIVE TRACT 25389
CONSENT CALENDAR:
APPLICANT: BROCK-HOMES t
STUDY SESSION:
Pursuant to Municipal Code requirements, the Applicant is requesting
approval. of flags to be displayed in front of their subdivision on
50th Avenue. 'Tentative Tract 25389 is located east of Washington
Street between 50th Avenue and Calle Tampico extension and Calle
Rondo and Park Avenue.
FISCAL IMPLICATIONS: .
APPROVED BY:
RECOMMENDATION:
Consider the request of .the Applicant and take action by minute
motion.
Submitted -by: Approved for submission to.
City Council:
RON KIEDROWSKI, CITY MANAGER
BJ/CC45/15.F5
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MEMORANDUM
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TO:
FROM:
DATE:
SUBJECT:
LOCATION:
APPLICANT:
REPRESENTATIVE:
RAr-xrRn1TNn
HONORABLE MAYOR AND MEMBERS OF THE CITY
COUNCIL
PLANNING AND DEVELOPMENT DEPARTMENT
MAY 15, 1990
CONSIDERATION OF SPECIAL ADVERTISING DEVICES
90-006
EAST.OF WASHINGTON STREET BETWEEN 50TH AVENUE
AND CALLE TAMPICO EXTENSION AND CALLE RONDO
AND PARK AVENUE.
BROCK HOMES
OUTDOOR DIMENSIONS
Outdoor Dimensions has on behalf of Brock- Homes requested
permission to erect eight flags in front of the temporary sales
trailer located on Tentative Tract 25389 (see Attachment 1 &
2). These flags are 4-feet x 6-feet in size with white and
orange stripes. The blue Brock Homes logo is centrally
positioned on the flag.
The Applicant is requesting permission to utilize these flags,
for a period of one year.
Please note, these flags have.already been erected prior to
obtaining permission.
Municipal Code Chapter 5.64, "Special Advertising Devices"
provides for a per to be issued by the City Council for
advertising devices other than the normal and customary
permanent' business identification signs, and includes such
items as flags.
ANALYSIS AND STAFF RECOMMENDATION:
The proposed location and number of flags are acceptable.
Similar requests have been granted recently for other new
subdivisions.
The Applicant should therefore be permitted to have the flags
at the above mentioned location for a period of one year.
BJ/MEMOGL.031 - 1 -
COUNCIL COUNCIL FINDINGS/ACTION:
Section 5.64.020 provides, in part, that permits are to be
issued for 'special purposes, " . ..and not on a.continuing basis
for permanent advertising oridentification purposes," and
further, that, "Each permit shall be issued for a specified
period of time subject to renewal for good cause shown."
In taking action on a permit, the Council must find that the
Special Advertising Device applied for would not:
o Constitute a traffic hazard or nuisance to adjacent or
surrounding properties or to the public at large; or,
o Be detrimental to the public convenience or welfare; or,
o Be inconsistent with the various elements and objectives,
of the General. Plan and all other officially adopted
policies and regulations of the,City.
Conditions may be assigned to any permit granted in order to
harmonize it with the public purposes expressed in this.Chapter
of the Municipal Code..
RECOMMENDATION•
Consider the request of the Applicant and take action by minute
motion to approve Special Advertising -Device application 90-006
for a period of one year.
Attachments:
1. Letter from Applicant requesting Special Advertising
Device
2. Location of proposed flags
BJ/MEMOGL.031 - 2 -
May 3, 1990
La Quinta City Council
PLANNING DEPARTMENT
Ms. Glenda Lainis
P.O. Box 1504
La Quinta, California 92253
Dear Ms. Lainis:
RECEIVED
MAY 0 7 1990
CITY Ur LA VUINTA
PLANNING & DEVELOPMENT DEPT.
0
As an agent for BROCK HOMES, I hereby request permission to
install eight (8) flags and flagpoles at their new project at
Washington and 50th Street.
The flagpoles are white metal, installed at 18' above grade.
The flags are 9' x 6' with the Brock Homes logo. I am
attaching a map indicating their locations behind the newly
placed temporary sales trailer. -
I would appreciate hearing from you if there is any problem
regarding the above. Thank you for your cooperation.
Sincerely,
OUTDOOR DIMENSIONS
Nancy Ma Leod
NEM/gc
Enclosure
cc: Sue Adams, Brock Homes
1316 Allec Street, Anaheim, California 92605 / Telephone (714) 535-3304
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} MAY 0 7 1990
CITY U� LA QUINTA
May 3, 1990 .
PLANNING R DEVELOPMENT,DEPi.
La Quinta City Council
PLANNING DEPARTMENT ---
Ms. Glenda Lainis
P.O. Box 1504
La Quinta, California 92253 t
Dear Ms. Lainis:
As an -agent for BROCK HOMES, I hereby request permission to
install eight (8) flags and flagpoles at their new project at
Washington and-50th Street. '
The flagpoles are white metal, installed at 18' above grade.
The flags are 4' x 6' with the .Brock Homes logo. I am
attaching a map indicating their locations behind the newly
placed temporary sales trailer.
I would appreciate hearing from you if there is any problem
regarding the above. Thank you for your cooperation.
Sincerely,
OUTDOOR DIMENSIONS
't
Nancy Ma Leod
NEM/gc
Enclosure
cc: Sue Adams, Brock Homes
1316 Allec: Street, Anaheim, California 92BO5 / Telephone (71 4) 535-3304
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