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78-105 'CALLE ESTADO LA QUINTA, CALIFORNIA 92253 - (619) 564-2246
December 20, 1990
Mr. Joe Ministrelli
Chateau Estates
74-900 Highway 111, Suite 113 ,
Indian Wells, CA 92210
SUBJECT: SPECIAL ADVERTISING DEVICE 90-011
Dear Mr. Ministrelli:
The City Council at their meeting of December 18, 1990, approved your request for
30=flags adjacent to Tract 25429 and 26016 for a one year period per your submitted
plan. The one year period begins with the approval on December 18, 1990, and can
be extended upon your request in November, 1991.
Enclosed is your uncashed check #1872 for $300, which was required .by Sign
Application 90-129. The deposit is no longer required. Also enclosed is an approved
copy of your plan.
Should you have any questions, please contact the undersigned.
Very truly yours,
JERRY HERMAN
PLANNING & DEVELOPMENT DIRECTOR
CP
Stan B . Sawa
Principal Planner
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Enclosure
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COUNCIL MEETING DATE: DECEMBER 18, 1990 AGENDA CATEGORY:
ITEM TITLE: PUBLIC -HEARING:
REQUEST FOR APPROVAL OF A SPECIAL BUSINESS SESSION:
ADVERTISING DEVICE (FLAGS) FOR PAINTED
COVE `AND BAJADA SUBDIVISIONS LOCATED ON CONSENT CALENDAR:
THE SOUTH SIDE OF 50TH AVENUE AT PARK
AVENUE. STUDY SESSION:
APPLICANT: CHATEAU-E*STATE-S-
BACKGROUND:
The Applicant wishes to install 30 advertising flags for his two
subdivisions. The Planning 'and Development Department gave a 30 day
"Grand Opening" approval for 20 flags. Therefore, 10 additional flags
are being requested.
FISCAL IMPLICATIONS:
None
APPROVED BY:
RECOMMENDATION:
Action of the Council may be taken by Minute Motion, subject to the
recommended conditions.
Submitted by:
Approved for submission to
City Council:
RON KIEDROWSKI, CITY MANAGER
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MEMORANDUM
TO: HONORABLE MAYOR AND MEMBERS OF THE CITY COUNCIL
FROM: PLANNING & DEVELOPMENT DEPARTMENT
DATE: DECEMBER 18, 1990
SU)3JECT : REQUEST FOR APPROVAL OF A SPECIAL ADVERTISING DEVICE
(FLAGS) FOR PAINTED COVE AND BAJADA SUBDIVISIONS
LOCATED ON.THE SOUTH SIDE OF 50TH AVENUE AT PARK
AVENUE.
APPLICANT: CHATEAU ESTATES
BACKGROUND:
Municipal Code Chapter 5.64 "Special Advertising Devices", provides for a permit
to be issued by the City Council for advertising devices other than the usual and
customary permanent business identification signs. This includes items such as
' flags.
REQUEST:
The Applicant is requesting approval of 30 advertising flag poles for Tract 25429 and
26016 which are presently being sold as lot sales. The two subdivisions are across
from each other on Park Avenue. while they are being developed by the same
developer, they are two separate tracts.
As a part of their grand opening, the Planning and Development Department
granted, on November 6, 1990, a temporary .30 day approval for 20 flags and a
"Grand Opening" banner. Since 'that approval is temporary, the Applicant has
requested this approval to allow flags until the Tract is sold out. The Applicant
wishes to increase the number of flag poles from 20 to 30 since they have two
adjacent tracts.
The following three flag types are proposed:
1. Two 2-feet high X 4-feet long - red, white and blue with "open" in black on
white portion.
2. 2-feet high X 4-feet long - white with "Chateau" in blue.
3. 4-feet high X 1-foot long - white with "Painted Cove" in -black.
MEMOSS.009
1
The new proposal relocates some of the poles and adds new ones on the west side of
Park -Avenue adjacent to Tract 26016.
DISCUSSION:
1. Policy has been to allow a maximum of 20 flag poles per subdivision.
2. These flags would be for two subdivisions which are adjacent to each other.
CITY COUNCIL FINDINGS/ACTION:
Section 5.64.020 provides, in part, that permits are to be issued for special
purposes, "...and not on a continuing basis for permanent advertising or
identification purposes"; and, further that, "Each permit shall be issued for a
specified period of time subject to renewal for good cause shown".
In taking action on a permit, the Council. must find that the especial advertising
device applied for would not:
1. Constitute a traffic hazard or nuisance to adjacent or surrounding properties
or to the public at large; or,
2. Be detrimental to the public convenience or welfare; or,
3. Be inconsistent with the various elements and objectives of the General Plan
and all other officially adopted policies and regulations of the City.
Conditions may be assigned to any permit granted in order to harmonize it with the
public purposes expressed in, this Chapter of the Municipal Code.
RECOMMENDATION:
Action of the Council may be taken by Minute Motion. Suggested conditions would
be that the approval be for 30 flags for one year subject to extension upon request
of the Applicant.
Attachments:
1.. Letter of request including plan
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MEMOSS.009 2
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cbateaa
November 19, 1990
City of La Quinta
Engineering Department
78105 Calle Estado
La Quinta, 'Ca. 92253
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Attention: Mr.. Jerry Herman R /
Reference: Temporary Sign Permit i C, -
chateau Estates Tract #25429 2 ��
2�ptla . o
Gentlemen: 7
The temporary sign permit issued on 'the above
Tract is for 30 days. We have installed.temporary'
banners that say "open" and "Painted Cove". We
would like to increase the number of banners to
30 (along Avenue:50 and along Park Avenue) -and
maintain them in that location -for the duration of
the sales period. ;
We appreciate your -consideration.
Very truly yours,_
CHATEAU ESTATES
r
Joe-P. Ministrelli
JPM:kk
CHATEAU LAND DEVELOPMENT COMPANY
19500 HALL ROAD ® MOUNT CLEMENS.\MI 46044 0 (313) 266-3600 FAX 266-1496
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November 19, 1990
City of La Quinta
Engineering Department
78105 Calle Estado
La Quinta, Ca. 92253,
Attention: Mr. Jerry Herman
Reference: --Temporary Sign Permit
Chateau Estates Tract #25429
Gentlemen:
The temporary sign permit issued on the above
Tract is for 30 days. We have installed -temporary
banners that say "open" and "Painted Cove". 'We.
would like to increase the number of banners to
30 (along Avenue 50 and along Park Avenue) and
maintain them in that location for the duration of
the sales period.
We appreciate your consideration.
Very truly yours,
CHATEAU ESTATES
Joe P. Ministrelli
JPM : kk. ,
CHATEAU LAND OEVELOPMENT COMPANY
1 S500 HALL ROAD • . MOUNT CLEMENS, MI 48044 0 (31 3) 2B6-3600 FAX 286-1496