SAD 1993-031Case Numter —
Date Rece_Ted '-8 93,
5
PLANNING & DEVELOPMENT DEPARTMENT
SIGN PERMIT APPLICATION
APPLICATION REQUIREMENTS
A. The following sha=1 be submitted by the Applicant --:_the Planning &
Development Department at. the time.of'permit application ---less otherwise
modified by the Planning Director:
1. Completed sign application obtained from the _:ty.
2. Appropriate sign plans with number of copies =-d exhibits as
required in the application.
3. Appropriate fees as established by Council r a_=:lution.
4: Letter of,consent or authorization from prof -=y owner, or
lessor, or authorized agent of the building -= premises upon
which the sign is to be erected.
B.` Plans Required - Information.required - the f.ollo --, information
must be shown on the'sign pl.an:
1. Sign elevation drawing indicating overall and
letter/figure/design dimensions, colors, mat__als, proposed
copy and illumination method.
2. Site plan indicating the. location of all ma-::T. and accessory
.signs existing or.pr.oposed for the site with =:mensions,
color, material, copy and method of illuminesz:Dn indicated for
each.
3. Building elevations with signs depicted (for -on-freestanding
signs).
Applicant La Quinta Arts Foundation
Mailing Address P.O. Box 777
La Quinta, Ca. 92253 Phone:.(619) 564-1244
Name of Business La Quinta Arts Foundation
Type of Business art show presentor Phone: (619) 564-1244
Address of Business 78-080 Ave. La Fonda, La Quinta, Ca.. 92253
we do not receive mail at our physical address)
�npw+ nn4 i(Iq
-1-
Sign Ccmzany Name most are produced in-house
Address. n/a Phone:.( ) n/a
Sign Ccm=any Representative. n/a
Type of9'5-igns Proposed:
Nu=er Number
Free Standing Main Trade Sign
Wall Mounted 30 Directional Sign
Temporary Offsite Advertising
Locaticrz of Proposed Signs see enclosed map
Assessc="s Parcel Number #773-074-002-0 Zone
Overall.zimensions of sign (and of copy face.if less) see enclosed sheet
Materia-_ particle board
Colors blue and white
,.Type of _illumination none
Declare( value or Contract Price n/a
Signatu = of Applicant Date 571.3-93
Signatu = of Property Owner * Date
Date
*(Writta- Authority May be Attached)
NOTE: A= false or misleading information shall be grounds for denial of
t:t s application.
FORM.00,4"CS -2-
FILE COPY
T4'!t
78-495 CALLE TAMPICO. — LA QUINTA, CALIFORNIA 92253 - (619) 777-7000
FAX (619) 777-7101
September 23, 1993
Ms. Susan Francis, Festival Director
La Quinta Arts Foundation
P. O.*Box 777
La Quinta, CA 92253
SUBJECT: SPECIAL ADVERTISING DEVICE 93-031
, (NOVEMBER, 1993 EVENT)
Dear Susan:
Your Special Advertising Device application for your 1993 Fine Crafts, Wine and All that Jazz
Faire at the La Quinta Community Park was approved by the City Council on September 21,
1993, subject to the following conditions:
1. Signs located along streets without curbs must maintain a six-foot setback between the
sign edge and the edge of the pavement.
2. The edge of signs located. along streets with curb's shall not be any closer than 5-feet
from the back of the curb.
3. The signs shall not obstruct vision of any traffic control devices.
4. All signs must be removed by November 30, 1993.'
5. Written authorization from the property owner must be obtained before installation of a
sign on private property. A copy of this authorization shall be provided to the City.
6. Permission for signs located outside the La Quinta City boundary must be obtained from
the local jurisdiction.
LTRGT.122
MAILING ADDRESS - P.O. BOX 1504 - LA QUINTA, CALIFORNIA 92253
If you have any questions concerning the above information, please contact the undersigned.
Very truly yours,
J RY AN
L ` NG- DEVELOPMENT DIRECTOR
GR OUSDELL
Associate Planner
GT:bja
c
•
COUNCIL MEETING DATE: SEPTEMBER 21, 1993
ITEM TITLE:
CONSIDERATION OF SPECIAL ADVERTISING
DEVISES FOR THE 1993 LA QUINTA FINE
CRAFTS, WINE AND ALL THAT JAZZ EVENT.
(SAD 93-031)
� FILE'.COPY.
AGENDA CATEGORY:
PUBLIC HEARING
BUSINESS SESSION:
CONSENT CALENDAR:
STUDY SESSION:
APPLICANT: LA QUINTA ARTS FOUNDATION
SUMMARY:
The La Quints Arts Foundation is requesting special advertising devices be located throughout the
City. The signs will advertise and .provide directional signage for the Fine Crafts, Wine and all that
Jazz event to be held on November 26-28, 1993, in the downtown Community Park.
FISCAL IMPLICATIONS: J
None
APPROVED BY:
RECON NIENDATION:
It is: recommended the Council approve the La Quihta Arts Foundation's request..
Submitted by:
Y/IflERMAN,. PLANNING DIRECTOR
Approved for submission to City Council:
ROBERT L. HUNT, CITY MANAGER
CC#15
CITY OF LA Q UINTA
MEMORANDUM
TO: HONORABLE MAYOR AND MEMBERS OF THE CITY COUNCIL
FROM: PLANNING AND DEVELOPMENT DEPARTMENT
DATE: SEPTEMBER 21, 1993
SUBJECT: REQUEST FROM THE LA QUINTA ARTS FOUNDATION FOR SPECIAL
ADVERTISING DEVICES (SAD. 93-031) IN CONJUNCTION WITH THEIR
FINE CRAFTS, WINE, AND ALL THAT JAZZ EVENT
ISSUES:
A request to establish temporary signs throughout the City in November, 1993.,
BACKGROUND:
The La Quinta Arts Foundation requests special advertising devices for their November event
at the La _Quinta Community Park.. All proposed signs have been used in previous years.
All signs will be set in place on November 12, 1993, and removed by November 30, 1993.
ANALYSIS/FISCAL IMPACT:
Municipal Code Chapter 5.64, "Special Advertising Devices", provides for a permit to be issued
by the City Council for advertising devices other than the usual and customary permanent
business identification signs and includes signage for special events/occasions.
Discussion
1. The proposed signs will be located within City rights -of -way, on private property, and
at the downtown Community Park. The Foundation is required to obtain written
authorization from property owners to place the signs on private property.
2. The Public Works Department has reviewed the sign locations and requires that the signs
should be located so as not to create a traffic hazard.
MEMOGT.035 1
City Council Findings/Action
Section 5.64.020 provides, in part, that permits are to be issued for special purposes, "...and
not on a continuing basis for permanent advertising or identification purposes"; and further, that
"Each permit shall be'issued for a specified period of time subject to, renewal for good cause
shown
In taking action on a permit, the Council must find that the special advertising device applied
for would not:
1. Constitute a traffic hazard or nuisance to adjacent or surrounding properties or to the
public at large; or,
2: Be detrimental to the public convenience or welfare; or,'
3. Be inconsistent with the various elements and objectives of the General Plan and.all other
officially adopted policies and regulations of the City.
Conditions may be assigned to any permit granted in order to harmonize it with the public
purposes expressed in this Chapter of the Municipal Code.
Fee Waiver
It is recommended fees for the event and for the special advertising be waived because the
Foundation is a non-profit organization (estimated at $180). Applicable fees for the special
advertising device have been waived in previous years.
CONCLUSION:
The City Council has granted the La Quinta Arts Foundation permission to have on and off -site
advertising for the November event since its inception subject to conditions.
RECOMMENDATION:
By Minute Motion 93-_
Attachments:
approve the request subject to the attached conditions.
1. Draft conditions
2.. Letter from the La Quinta,Arts Foundation.
3. Map showing locations of signs .
4. List of proposed signs
MEMOGT.035
F%
r
ATTACHMENT 1
CONDITIONS OF'APPROVAL
SAD 93-031
LA QUINTA ARTS FOUNDATION
SEPTEMBER 2.1, 1993
l . Signs located ' along streets without curbs must maintain a six-foot setback between the,
sign edge and the edge of the pavement.
2. The edge of signs located along streets- with curbs shall not be any closer than 5-feet
from the back of the curb.
3. The signs shall not obstruct vision of any traffic control devices.
4. All signs must be removed by. November 30, 1993.
5. Written authorization from the property owner must be obtained before installation of a
sign on private property. A copy of this. authorization shall be provided to the City.
6, Permission for signs located outside the La Quinta City boundary must be obtained from
the local jurisdiction.
MEMOGT.035 3
•
May 13, 1993
Jerry Herman
Planning. Director
CITY OF LA QUINTA
P.O. Box 1504
La Quinta, CA 92253
Dear Jerry:
0
ATTACHMENT 2
�e
LRTQUINTA
S
FOUNDATION
Enclosed please find our request for permission to place directional signs and billboards
and banners within the.city for Fine Crafts, Wine And All That Jazz 1993.
We plan to place a sign on Highway 111 near the golf shop in the shopping center as we
did for the 1993 Festival. We will be in contact with the Director of Property
Management for DSL Service Company, requesting permission to place a sign there.
When we have received notification of permission, we will forward a copy to you.
Yours. truly,
LA QUINTA ARTS FOUNDATION
eg on
Ex Director
MR/sf
Enclosure .
POST OFFICE BOX 777 LA QUINTA, CAUFORNIA 92253 (619) 564-1244 • FAX (619)- 564-6884
May 13, 1993
DIRECTIONAL SIGNS
We request that the. City of La Quinta authorize placement of signs to promote Fine
Crafts, Wine And All That Jazz, a community event, according to the attached map and
descriptions. The directional signs which are painted on MDO plywood will be set in
place November 12th and will taken down by November 30th.
TEMPORARY PORTA-PANEL
We are requesting approval from the City of La Quinta to place a portable billboard on
the southeast corner of the intersection of Highway 111 and Washington Street for
approximately two weeks prior to and during the event weekend --November 26, 27 & 28,
1993.
The billboard will be used to advertise this special event and to direct&e.ople traveling on
Highway 111 to turn south on Washington toward the Cittyy of La uta. Please - see
attached map for requested sign placement. This portable sign, to be provided by
Fairway Outdoor Advertising Company, is of high quality with professional artwork and .
lettering similar in quality to those signs used to promote the Bob Hope Classic. The
sign will show the La. Quinta Arts Foundation logo, will contain the words "Fine Crafts,
Wine And All That Jazz --November 26, 27 and 28--La Quinta Community Park", and
will show a directional arrow.
BANNERS
We request permission to hang two banners (T
across the west end attached by rope from the
Flace November 22nd and removed November
ettered and say "Art Show -- This Weekend".
Thank you.
LA QUINTA ARTS FOUNDATION
Me rtson
Eze tive Director
MR/sf
Attachments
x 15') by rope across the east end and
palm trees. The banners will be set in
29th. Banners are blue, professionally
Fred Waring
Miles Avenu — — _
•
Temp. Porta-Panel
Miles Avenue
Highway-
:•N:3+i(YMvtEq�' 4
-•:_
_ _j
.'.
:,Highwa
111
T.
55
Avenue 48
r _
O
I
— 23
i —
24
-
8 '25
16
17
_
`Avenu
i
27
18
'
19,202.1305 4-28
f
a'
►,
Avenue 52
�-
14
"
13
venue
52 i
I; .-.,..
t
ATTACHMENT 3
EXISTING ROADWAY CONDITIONS
NUMBER OF THROUGH LANES
BA LANES
® i LANES
BZ LANES
INTERSECTION CONTROL
0 SIGNALIZED
STOP SIGN (4 VOY)
® FUTURE STOP SIGN
50
® _ R
t Avenue 54
_ irport Blvd.
tt . s, . J
�1MTA i a,aai•
I —•'Me$
i
I
i 25 90 -.: 2, — m
-
I r J• :�
-"Avenue 60
ol•�•C 10-s 'OTAT,p„ FM�EF�+O ,f,B•w --
R aaw W- nm N. CENMT sure ,mo A«,.& a $wa
ICD
bK
nue 58
' ATigtHMENi A
.DESCRIPTION:
Signs are professionally lettered by Naegele Outdoor advertising in white letters on blue
background and say "Arts Festival" with foundation logo and directional arrows.
Detail of description of signs 6, 9, 18, 19, 20, 21 and 22:
#6 La Quinta Arts Festival - Stay on Washington
(2' x 4' placed on Washington and Eisenhower)
#9 Festival Parking
(4' x.8' placed on Washington and Tampico)
# 18 Festival Parking
(2' x 4' placed on Eisenhower and Tampico)
# 19 Free Parking
Valet Parking
(face- west on Tampico and Bermudas)
#20 Valet Parking
(2' x 4' face east on Tampico and Bermudas)
#21 Free Parking
Valet Parking
(2' x 4' on Desert Club and Tampico) ,
#22 .La Quinta Arts Festival
(2' x 4' on Highway 111 by Golf Shop)
EXHIBIT
_ i4_l,CASE N0.
SIGN PLACEMENT CHART
(THIS CHART CORRESPONDS WITH MAP)
SIGN
LOCATION
SIZE
CORNER
FACE
ARROW
1
ad Wyyj a WuNrqwn
I In! x 2'
N.W.
N
swupst
2
lies a Washington
ilighwayI
11/r x 2'
N.W.
N
strsiot
3
I I I a WashWashulton
I In' x 2'
N.W.
N
sasieht
4
I I& Wuhgw,
I In' x 2'
S.W.
W
r%M
5
kghy I I I a w.hgton
I In• x 2'
N.E
E
Wt
6 16senhower
s Washington
2' x 4'
N.W.
N
sv*W
w. SO a wash;n
I In• x 2•
N.W.
N
suv t
SO a WashingtonI
In' x 2'
N.E.
E
Wt
;co a Wuhi
4' x B'
N.W.
N
rift
q�v
ico a Wuhi
I I/2' x 2'
N.E.
S
hit
S2 a Washington
I lfX x 2'
N.E.
E
rift
12
w. S4 a on
I In• x 2'
S.E.
S
saa1i44
13
Ave. 52 a Werson
I in, x 2•
S.E.
S
ilk
14
Ave. 52 a Merson
11/2• x 2'
N.E.
E
so -sot
15
Ave. SO a jefferson
11/r x 2'
S.E
S
hk
16
Ave. SO a jefferson
I I/2' x r
N.W.
N
rom
17
ve. SO a esenhower
I In' x 2'
N.W.
N
Mon
18
Tampico a FAenlsower
r x 4'
N.W.
N
Ilk
19
udu a Tampico
r x 4'
N.W.
W
ridrt
0
Bermudas a Tampico
r x 4'
N.W.
E
hk
21
Desert Club a Tampico
2' x 4'
N.E.
E
hit
22
1H4hway I I I a Goff Shop
2' x 4'
S.
W
s-M&
23
lWashington between Highway I I I & 6senhower
1 In' x 2'
N
O-OK
24
JWun between Highway 1 I I a 6senhower
1 In' x 2'
N
svvight
25
IA.. So between jefferwr, and rm hower
1 In' x 2'
E
sV20t
26
Wastungton between 6senhower a Ave. 50
1 In' x 2'
N
svwght
27
Wuhington between Gsenhower a Ave. SO
I In' x 2'
N
saaiht
28
Ave. 50 between jefferson a Washington
29
6senhower between WasNngton a Ave. Fernando
I 1/2' x 2'
E
at
30
hmpico between WuNngton a Desert Club
1 1/2' x 2'
E
sasiAt
Note: The small signs identify the event and have a directional arrow.
rame i
K�1-4
5 ,CASE NO. 031
May 13, 1993 - M
ATTACHMENT 2
A
ALA QUINTA
�'Y
Je Herman
T
Planning Director FOUNDATION
CITY OF LA QUINTA
P.O. Box 1504
La Quinta, CA 92253
Dear Jerry:
Enclosed please find our request for permission to place directional signs and billboards
and banners within the city for Fine Crafts, Wine And All That Jazz 1993.
We plan to place a sign on Highway 111 near the golf shop in the shopping center as we
did for •the 1993 Festival. We will be in contact with the Director of Property
Management for DSL Service Company, requesting permission to place a sign there.
When we have received notification of permission, we will forward a copy to you.
Yours truly,
LA QUINTA ARTS FOUNDATION
eg R son
Exe Director
MR/sf
Enclosure
POST OFFICE BOX 777 LA QUINTA, CAUFORNIA 92253 • (619) 564-1244 • FAX (619) 564-6884
May 13, 1993
DIRECTIONAL SIGNS
We request that the City of La Quinta authorize placement of signs to promote Fine
Crafts, Wine And All That Jazz, a community event, according to the attached map and
descriptions. The directional signs which are painted on MDO plywood will.be set in
place November 12th and will taken down by November 30th.
TEMPORARY PORTA-PANEL
We are requesting approval from the City of La Quinta to place a portable billboard on
the southeast corner of the intersection of Highway 111 and Washington Street for
approximately two weeks prior to and during the event weekend --November 26, 27 & 28,
1993.
The billboard will be used to advertise this special event and to direct people traveling on
Highway 111 to turn south on Washington toward the City of La Quinta. Please see
attached map for requested sign placement. This portable sign, to be provided by
Fairway Outdoor Advertising Company, is of high quality with professional artwork and
lettering similar in quality to those signs used to promote the Bob Hope Classic. The
sign will show the La Quinta Arts Foundation logo, will contain the words "Fine Crafts,
Wine And All That Jazz --November 26, 27 'and 28--La Quinta Community Park", and
will show a directional arrow.
BANNERS
We request permission to hang two banners (T
across the west end attached by rope from the
place November 22nd and removed November
lettered and say "Art Show -- This Weekend".
Thank you.
LA QUINTA ARTS FOUNDATION
1 4
Me b rtson
Exe tive Director
MR/sf
Attachments
x 15') by rope across the east end and
palm trees. The banners will be set in
29th. Banners are blue, professionally
1
Fred Waring-; —,
'� ATTACHMENT 3
�. �; Temp. Porta-Panel
Mi 1 es Avenu
__ 2 �� �-'� III• -
Miles Avenue
Highway _ EXISTING ROADWAY CONDITIONS
iR--- — — NUMBER Of THROUGH LANES
'A `- WESTWARD HO B 4 LANES
FHi
®3LANES
h Wd 111yI B 2LANES
i
� k• _ _ INTERSECTION CONTROL
`! _'` `3!�T°.� ... .1.� " O SIGNALIZED
V STOP SIGN (4 WAY)
� r 111�jilrll-'p �� I -
'`l - o Avenue 48 FUTURE STOP SIGN
29'. .. o
23
i 7-17 {16
�- 15 `Ayenu 50
i 3 t 26• -x .
i 147-
-18 19;202130 k� ^, ummeIN2
';�' ?f: _ _ iPnl �jE �' _• a .- �i I ly' TTsoo laoo xaoo amo .mo s000 6DOD
iGOAvenue 52 �''
4IUM
13�! venue 52 i 5
I �.ti=--. _ . --,�� _ :.-� • E•se:w. _ �;-o,oa1.,•uut - �/' i AC
....... is — I i 80AC
uiE OeZi:i1_ _r. .._?_ _ _ _ 9 = :. 533•EIAk
160AC
Avenue 54
1. r-
�i="IP=-F; --_w �b I VEtAIE 54 A
''--- _ - _-- -` s4 640AcaEs
i.:�*i�� -{I@Iq %•y � .at¢ ¢� n. 18 I 17 1 I (t�. �' `� ♦r' : �, j F5 T
. - - --' i rport
Blvd.
Blv� d
I- _
iasfb�-K1T
Yn
24 It)SANTA
�4
i ROSA -- -_ — I
I MOUNTAINS Ij^j i"I�._._ I
j _ I �• I '�FJ i I Ay,enue 58
•=Y.
l�. I� is .,,
i 25 - 30 I - -29 293 Z7 -
I
I
I
I
i
_.-._._._._._._.-._._..._._._._._._._._._,_._.._._._._,_._._._.- [Avenue 60 j
1
PIANMNC TRANSPORTATION ENOINEERVJO URBAN OESION
R 8RW. INC. 2700 N. CENTRAL SUITE 1000 PHOENIX. AZ 05M
ATTACHMENT 4
DESCRIPTION:
Signs are professionally lettered by Naegele Outdoor advertising in white letters on blue
background and say "Arts Festival" with foundation logo and directional arrows.
Detail of description of signs 6, 9, 18, 19, 20, 21 and 22:
#6 La Quinta Arts Festival - Stay on Washington
(2' x 4' placed on Washington and Eisenhower)
Festival Parking
(4' x 8' placed on Washington and Tampico)
#1$_ . Festival. Parking
(2' x 4' placed on Eisenhower and Tampico)
I
#199 Free Parking
Valet Parking
(face west on Tampico and Bermudas)
{� #20 .. r
�# 2 1 ~, E
' #22 -n
Valet Parking
(2' x 4' face east on Tampico and Bermudas)
Free Parking
Valet Parking
(2' x 4' on Desert Club and Tampico)
La Quinta Arts Festival
(2' x 4' on Highway 111 by Golf Shop)
i-:
93 - 03 �
, AS N®
C.
' ay Qi
'FINE CRAFTS, WINE & ALL THAT JAZZ' =
Nov. 27 & 28, 1992 (Fri. &.Sat.) .'
La Quinta Arts Foundation 0-re
POlm��ii.
Post Office Box 777 1; /
La Quinta, CA 92253 "tst'paiteL
564-1244
Contact: Susan Francis
�L
at
v
H
V
DuraxgO
Io>
(.25
kio
SIGN PLACEMENT CHART.
(THIS CHART CORRESPONDS WITH MAP)
SIGN
LOCATION
SIZE
CORNER
FACE
ARROW
1
Fred Waring & Washington
I UT x 2'
N.W.
N
straight
2
Miles & Washington
1 1/2' x 2'
N.W.
N
straight
3
Highway I I I& Washington
1 1/2' x 2'
N.W.
N
straight
4
ighway I I I& Washingwn
I UT x 2'
S.W.
W
right
5
H ighway I I I& Washi n
I I/T x 2'
N.E.
E
left
6
Eisenhower & Washin n
2' x 4'
N.W.
N
straight
7
iAve. 50 & Washington
1 1/27 x 2'
N.W.
N
straight
Ave. 50 & Washington
11/2' x 2'
N.E.
E
left
9
Tampico & Washington
4' x 8'
N.W.
N
right
10
Tampico & Washington
1 1/27 x 2'
N.E
S
left
11
ve. 52 & Washington
1 1/2' x 2'
N.E.
E
right
12
ve. S4 & Jefferson
1 1/7 x 2'
S.E.
S
straight
13
Ave. S2 & efferson
11/2' x 2'
S.E.
S
left
14
Ave. 52 & Jefferson
I UT x 2'
N.E.
E
straight
15
Ave. SO & Jefferson
1 1/27 x 2'
S.E.
S
left
16
Ave. SO & Jefferson
11/2' x 2'
N.W.
N
right
17
. ve. 50 & Eisenhower
11/2' x 2'
N.W.
N
straight
18
Tampico & Eisenhower
2' x 4'
N.W.
N
Wt
19
Bermudas & Tampico
T x 4'
N.W.
W
right
20
Bermudas & Tampico
T x 4'
N.W.
E
left
21
Desert Club & Tampico
T x 4'
N.E.
E
left
22
Hi way I I I & Golf Shop
T x 4'
S.
W
staight
23
Washingcon between Highway I I I & Eisenhower
1 1/27 x 2'
N
straight
24
Washington between Highway I I I & Eisenhower
1 1/2' x 2'
N
straight
25
Ave. SO between Jefferson and Eisenhower
11/2' x 2'
E
straight
26
Washington between Eisenhower & Ave. SO
1 1/27 x 2'
N
straight
27
Washington between Eisenhower & Ave. SO
I UT x 2'
N
straight
28
Ave. 50 between Jefferson & Washington
Eisenhower between Washington & Ave. Fernando
I I/T x 2'
E
straight
30
Tampico between Washington & Desert Club
I I/2' x 2'
E
straight
EXH113VT -hj=-y►
_CASE N0. ' 331