SAD 1993-036NUI APPLICATION
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MEMORANDUM
TO: HONORABLE MAYOR AND MEMBERS OF THE CITY COUNCIL
FROM: PLANNING & DEVELOPMENT DEPARTMENT
DATE: DECEMBER 7, 1993
CASE: SPECIAL ADVERTISING DEVICE 93-036
SUBJECT: REQUEST FROM AM CONSTRUCTION FOR APPROVAL OF SPECIAL
ADVERTISING DEVICE 93-036 CONSISTING OF 5 FLAGS FOR A HOUSE
FOR SALE AT 78-500 AVENIDA TUJUNGA FOR THE MONTHS OF
DECEMBER AND JANUARY .
BACKGROUND:
The La Quinta Municipal Code provides for the issuance of permits for "Special
Advertising Devices" in Chapter 5.64. These devices are for advertising purposes
and are other than the usual and customary permanent business signs. Flags are
included in this category.
REQUEST:
AM Construction has requested approval for four or five flags to. be placed around
the front- of a single family house that they recently constructed. The house is
located at 78-500 Avenida Tujunga (Attachment No. 3), at the end of a cul-de-sac
and behind the wall along Washington Street (Attachment No. 2) . The flags are
approximately 16" by 24" in size, and blue and white in color (Attachment No. 3) .
They are to be placed on poles approximately 12 feet high around the front of the
house.
Originally, the Applicant requested the flags to fly for the months of November and
December. However, due to the date of application (November 9, 1993) , Council
could not hear the request until December 7th. Therefore, the Applicant has
revised the request to be for the remaining month of December through the end of
January, 1994 (Attachment No. 4) .
The Applicant's letter (Attachment No. 3) states that because of the privacy wall and
the cul-de-sac at the end of Avenida Tujunga, there is limited drive -by traffic. The
applicant feels flags are necessary to draw attention to the house that is offered for
sale.
ANALYSIS:
Staff has reviewed this request and agrees that marketing the house for sale is
difficult given its location. It is felt that five flags would be too many, and that if
approved, three should be the maximum allowed. A two month period should be the
MEMOLC.013
maximum time permitted for the flags. No other flag requests of this type have been
requested in La Quinta. This request. could be a 'precedent -setting case. The
Council has approved requests by developers for tract flags on several occasions,
most recently a request by Acacia Construction, Inc. (Plot Plan 93-035), approved
on November 2, 1993.
Zoning Ordinance Section 9.212.100 - Sign Regulations allows for Real Estate -For -
Sale, Lease, or Rent signs. Flags or banners are not permitted by the ordinance.
However, through the Special Advertising Device applicatiori process, the City
Council may grant a permit for. any type of device as it sees fit.
FINDINGS:
Section .64.020 of the Municipal Code states, in part, that permits are to be issued
for special purposes, ' ... and not on a continuing basis for permanent advertising
or identification purposes", and further that "Each permit shall be issued for a
special period of time subject to renewal for good cause".
The request may be granted for a permit if certain findings are made. The findings
must state that the special advertising device would not:
1. Constitute a traffic hazard or nuisance to adjacent or surrounding properties
or to the public at large; or
2. Be detrimental to the public convenience or welfare; or
3. Be inconsistent with the various elements and objectives of the General Plan
and all other officially adopted policies and regulations of the City . .
RECOMMENDATION:
By Minute Motion 93- approve the request of AM Construction for three (3) flags
as recommended by staff, subject to the findings contained in the staff report, for
the months of December, 1993 through January, 1994.
Attachments:
1. Location Map
2. Site Plan
3. Application Letter dated November 9, 1993
4. Revised Application Letter
MEMOLC.013
,AM CONST[YJCTION
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DEC 13 1993
CITYAni ALIU Of Lr 1111�{`�TlS ._r.amhpr 7- 1993
CITY OF LA QUINTA
ATTN: Planning Dept. - Leslie Cherry
78 495 .Calle Tampico
La Quinta, CA 92253
RE: 'Request to Display Banners at 78-500 Avenida Tujunga
Dear Leslie:
Per our telephone conversation today, please cancel our request as referenced.
Sincerely
. T. CRNICIi
Office Manager
For:
MANUEL ABARCA RICK MORRIS
General Partner General Partner
P.O. BOX 366 / LA QUINTA, CALIFORNIA 92253 / PHONE: (619) 564-4832 ,
Tihf 4 4ev "
78-495 CALLE TAMPICO — LA GIUINTA, CALIFORNIA 92253 - (619) 777-7000
FAX (619) 777-7101
November 16, 1993
Mr. Manuel Abarca
Mr. Rick Morris
AM Construction
78-945 Calle Tampico
La Quinta, CA 92253
SUBJECT: SPECIAL ADVERTISING DEVICE 93-036
Messrs SAbarca aril Morris
The Planning and Development Department is in receipt of your request to install
five flags at 78-500 Avenida Tujunga for the months of November and December.
Due. to the date (November 9, 1993) that the application was received, it was not
possible to place your request on the November 16th Council agenda. We will place
your request on the December 7, 1993, Council agenda as a business sessionitem.
Should you have any questions concerning this matter, please • contact the
undersigned.
Very truly yours,
JERRY HERMAN
PLANNING & DEVELOPMENT DIRECTOR
LESLIE MOURIQUAND-CHER rY
Associate Planner
LC:kas•---
cc : City Council
City'IVlaiiager
File
MAILING ADDRESS - P.O. BOX 1504 - LA OUINTA, CALIFORNIA 92253
LTnC _ Q36
AA ccWt UCTICN November 9, 1993
CITY OF LA QUINTA
City Council
78-945 Calle Tampico
La Quinta, CA 92253
Re: Open House Flags at 78-500 Avenida Tu junga
We respectfully request permission to place four or five flags; approximately 16" x 24", blue
and white in color and placed on standards approximately 12 feet high. These flags will fly
durings the months of November and December, 1993, in an effort to attract attention to an
open house for sale.
Because of the Washington privacy wall and the cul-de-sac at the western end of Avenida
Tu junga, there is limited drive -by traffic and these flags will serve to promote the entire
area.
Thank you .for your consideration.
Respectfully Submitted,
MANUEL ABARCA
General Partner ,,,�q
GTC: Jjc /I� G�G�
Encl: 1
RICK MORRIS
General Partner
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N 0 V 0 9 1993
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PLStU INN BE?ABTMENT
P.O. BOX 366 / LA OUINTA, CALIFORNIA 92253 / PHONE: (619) 564-4832
CALLE PALOMA
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CJTY OF LA QUINTA
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