SAD 1993-038u,!',r�ticv
78495 CALLE TAMPICO - ,LA QUINTA, CALIFORNIA 92253 - (619)- 777-7000
FAX (619) 777-7101
January 4, 1994
Mr. Chuck Strother
TD Desert Development
(Rancho La Quinta)
48-500 Washington Street
La Quinta, .CA 92253
SUBJECT: SPECIAL ADVERTISING DEVICE 93-038
Dear Chuck:
This is to report to you that the City Council at their meeting of December 21, 1993, approved
your request for subdivision flagsfor your project on Washington Street south of 48th Avenue.
The approval permits a total of 21 flags (18 flags adjacent to the Washington Street entry and
three flags at the corner of 48th Avenue and Washington Street behind the monument sign). The
location of the signs is to be as shown in the City Council staff report of December 21, 1993,
with the exception that adjacent to the entry only 18 flags are permitted. This approval is for
one year from December 21', 1993, prior to the end of the approval period you may apply for
extension to use the flags.
Should you have any questions concerning the above information, please feel free to contact the
undersigned.
Very truly yours,
JERRY HERMAN
PLANNING & DEVELOPMENT DIRECTOR
STAN B. SAWA
Principal Planner
SBS:bjs
cc: Mr. Grady Sparks, Sparks Construction
LTRSS.460 MAILING ADDRESS - P.O. BOX 1504 - LA OUINTA, CALIFORNIA 92253
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• � FILE COPY
COUNCIL MEETING DATE: DECEMBER 21, 1993
ITEM TITLE:
CONSIDERATION OF SPECIAL ADVERTISING
DEVICE 93-038 FOR APPROVAL OF SUBDIVISION
FLAGS FOR "RANCHO LA QUINTA" ON THE EAST
SIDE OF WASHINGTON STREET AT EISENHOWER
DRIVE
APPLICANT: TD DESERT DEVELOPMENT
(CHUCK STROTHER)
SUMMARY:
AGENDA CATEGORY:
PUBLIC HEARING
BUSINESS SESSION:
CONSENT CALENDAR:
STUDY SESSION:
The applicant has requested approval to install 24 subdivision flags adjacent to their entry on
Washington Street with three additional flags at the corner. -of 48th Avenue and Washington Street.
The policy is to allow a maximum 20-21 flags for a period of one year, subject to extension.
FISCAL IMPLICATIONS:
None
APPROVED BY:
RECON'IMENDATION:
Move to adopt Minute Motion 93- approving Special Advertising Device 93-038, permitting 21
flags.
Submitted by:
Approved for submission to City Council:
I�htru- t - -11LU-t i
J/ Y HE AN, PLANNING DIRECTOR ROBERT L. HUNT, CITY MANAGER
TO:
FROM:
DATE:
SUBJECT:
APPLICANT:
ISSUE:
CITY OF LA Q,UINTA
MEMORANDUM
HONORABLE MAYOR AND MEMBERS OF THE CITY COUNCEL
PLANNING do DEVELOPMENT DEPARTMENT
DECEMBER 21, 1993
CONSIDERATION OF SPECIAL ADVERTISING DEVICE 93-038 FOR
APPROVAL OF SUBDIVISION FLAGS FOR "RANCHO LA QUINTA"
ON THE EAST SIDE OF WASHINGTON STREET AT EISENHOWER
DRIVE
TD DESERT DEVELOPMENT (CHUCK STROTHER)
Municipal Code Chapter 5.64 (Special Advertising Devices) provides for a permit to be issued
by the City Council for advertising devices other than - the usual and customary permanent
business identification signs. This includes such items as flags as requested in this application.
BACKGROUND:
General
TD Desert Development has requested approval to install 24 3' X 5' tri-colored flags on 24-foot
high poles equally spaced along the north and south sides of their main entry on Washington
Street. Additionally they are requesting three flags behind their monument sign at the corner
of,48th Avenue and Washington Street. The applicants are requesting approval for one year.
The flags have a white background with their "Don" logo and three multi -colored stripes of
peach, rust; and brown at the top and bottom. A sample of the flag will be available at the
meeting. The poles are proposed to be white.
Findings
Section 5.64.020 provides, in part, that permits are to be issued for special purposes, "...and
not on a continuing basis for permanent advertising or identification purposes", and further,
"each permit shall be issued for a specific period of time subject to renewal for good cause
shown".
MEMOSS.188 2
The Council's consideration for granting of this permit must find that the special ' advertising
device applied for would not:
1. Constitute a traffic hazard or nuisance to adjacent or surrounding properties or to the
public at large; or, '
2. Be detrimental to the public convenience or welfare; or,
3. Be inconsistent with'the various elements and objectives of the General Plan and all'other
officially adopted policies and regulations of the City.
ANALYSIS/FISCAL IMPACT:
On September 10, 1990, a standard operating policy was approved by the Council regarding the
number of flags in residential subdivisions. The policy, states that a maximum 21 flags may be
approved. The rationale is that more than 21 flags is excessive and 21 flags is sufficient to
provide an advertising statement. The applicant indicates that he is requesting approval to install
24 flags adjacent to the entry and three flags behind their monument sign at the corner of 48th
Avenue and Washington Street (27 total). Staff would recommend that the three flags be
allowed at the corner with 18 flags being.allowed adjacent to the entry. The flags are proposed
to be located between the citrus trees approximately 20 feet in front of the perimeter fence.
Attachment 2 shows the location of -the proposed flags.
These flags were installed originally. over the Thanksgiving weekend without approval. When
told that a special permit was needed on the. Monday following Thanksgiving, the flags were
removed in order to allow the proper approvals to be obtained.
Flags have been used by many developers in La Quinta and have been shown not to be
detrimental to the surrounding neighborhood if used properly. • Staff recommends that the flags
be allowed to remain for a period of one year from the date of approval and be subject to
renewal.
RECOMMENDATION:
Move to adopt Minute Motion 93- , approving Special Advertising Device.93-038, subject
to the limitations of 21 flags for one year from the date of approval, subject to renewal.
Attachments:
1. Location map
2. Map showing flag placement J
3. Conceptual flag (flag sample to be available at City Council meeting)
MEMOSS.188 3
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