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SAD 1994-041NO APPLICATION 1 F I 78495 CALLE TAMPICO — LA QUINTA, CALIFORNIA 92253 - (619) 777-7000 FAX (619) 777-7101 February 3, 1994 Ms. Eileen Savan La Quinta Chamber of Commerce P. O. Box 255 La Quinta, CA 92253 SUBJECT: 1 PECIAL ADVERTISING DEVICE 94 0(BANNER) Dear Ms. Savan: This is to inform you that the City Council at its meeting of February 1, 1994, approved your request to utilize a banner advertising the Mainstreet Marketplace on Friday, March 25, Friday, April 22nd, and Friday, May 13th. The set-up and take down dates were approved as requested in your letter dated January 18, 1994. . } Should you have any questions concerning the above information, please feel free to contact the undersigned. Very truly yours, JERRY HERMAN PLANNING & DEVELOPMENT DIRECTOR , SaQJA. STAN B. SAWA Principal Planner SBS:bjs cc: Code Enforcement u LTRSS.478 MAILING ADDRESS - P.O. BOX 1504 - LA QUINTA, CALIFORNIA 92253 CONDITIONS OF APPROVAL SPECIAL ADVERTISING DEVICE 94-041 LA QUINTA CHAMBER OF COMMERCE FEBRUARY 1, 1994 1. The banner is permitted for the March 25th, April 22nd, and .May 13th Mainstreet Marketplace. The banner may be installed the Monday prior to the event and shall be removed by the Monday after .the event. 2. The sign permit fee is hereby waived. MEMOSS.195 4 I COUNCIL MEETING DATE: FEBRUARY 1, 1994 ITEM TITLE: CONSIDERATION OF SPECIAL ADVERTISING DEVICE 94-041 TO ALLOW A BANNER FOR THE MAINSTREET MARKETPLACE IN MARCH, APRIL, AND MAY; 1994, ON CALLE ESTADO APPLICANT: LA QUINTA CHAMBER OF COMMERCE SUMMARY: AGENDA CATEGORY: PUBLIC HEARING BUSINESS SESSION: S CONSENT CALENDAR: STUDY SESSION: The La Quinta Chamber of Commerce has approval to conduct their Mainstreet Marketplace in March, April, and May, 1994, on Calle Estado between Desert Club Drive and Avenida Bermudas. The applicants are requesting approval to install a Marketplace banner which notes the names of the. applicant, the City of La Quinta, Colony Cablevision, and JFK Hospital as sponsors. This banner would be located on Calle Estado near Avenida Bermudas facing west. This banner is requested to be installed five days prior to each scheduled event. FISCAL IMPLICATIONS: Revenue in the amount of $80.00 would be lost if the fee waiver is approved as a part of this request. APPROVED BY: RECOMMENDATION: Move to approve Special Advertising Device 94-041,.subject to the attached conditions, including the waiver of sign fees. Submitted by: Approved for submission to City Council: Y , PLANNING DIRECTOR ROBERT L. HUNT, CITY . MANAGER cc#21 CITY OF LA QUINITA MEMORANDUM HONORABLE MAYOR AND MEMBERS OF THE CITY COUNCIL FROM: PLANNING & DEVELOPMENT DEPARTMENT DATE: FEBRUARY 1, 1994 SUBJECT. CONSIDERATION OF SPECIAL ADVERTISING DEVICE 94-041 TO ALLOW A BANNER FOR THE MAINSTREET MARKETPLACE IN MARCH, APRIL, AND MAY, 1994, ON CALLE ESTADO ISSUES: The applicants wish to install a temporary banner on Calle Estado facing west to advertise the up coming Marketplace Street Fair. The applicants are requesting that the banner be allowed to be installed the Monday before the Friday event and removed by the Monday after the event. BACKGROUND:. The marketplace events are scheduled for March 25th, April 23, and May 13th on Calle Estado between Avenida Bermudas and Desert Club Drive. The applicants are requesting that this banner, which will be 3' X 14' (black lettering on white background), be mounted between two palm trees in the median planter closest to Avenida Bermudas. ' ANALYSIS/FISCAL IMPLICATIONS: Special Advertising Device Provisions Municipal Code Chapter 5.64, "Special. Advertising Devices" provides fora permit to be issued by the City Council for advertising devices other than the usual and customary permanent business identification signs and includes signage for special events and occasions. Discussion Signage similar to this request has been utilized in the past for various events, such as art shows. These signs provide the City with a sense of community and activity. MEMOSS.195 2 City Council Findings/Action Section 5.64.020 provides in part, that permits.are to be issued for special purposes, "...and not on a continuing basis for permanent advertising or identification purposes"; and further that "each permit shall be issued for a specified period of time subject to renewal.for good cause shown In taking action on a permit, the 'Council must find that. the special advertising device applied for would not: "1. Constitute a traffic hazard or nuisance to adjacent or surrounding properties. or the public at large; or 2. Be detrimental ' to the public convenience or welfare; or 3. Be inconsistent with the various elements and objectives of the General Plan and all other officially adopted policies and regulations of the City." Conditions may be assigned to any permit granted in order to harmonize .it with the public . purposes expressed in this Chapter of the Municipal Code. Fee Waiver It is recommended that the applicable fee ($80), for a temporary sign permit, be waived since this organization is a non-profit.group.. This fee has been waived for similar special advertising signs in the past. Conclusion In the past, the Chamber of Commerce has installed this banner advertising the Street Fair in this same -location. These types of banners do. not constitute a problem and do provide identification for upcoming events in the neighborhood. RECOMMENDATION: Move to approve . Special Advertising Device 94-041, subject to the attached conditions, including the waiver of,sign fees. Attachments: 1 Letter from Chamber of Commerce dated January- 18, 1994 2: La Quinta Municipal Code Section 9.224.030 MEMOSS.195 3 J CONDITIONS OF APPROVAL SPECIAL ADVERTISING DEVICE 94-041 LA QUINTA CHAMBER OF COMMERCE FEBRUARY 1, 1994 1. The banner is permitted for 'the March 25th,- April 22nd, and May .13th Mainstreet Marketplace. ..The banner may be installed the Monday prior to the event and shall be removed by the. Monday after the event. . 2. 'The sign permit fee is hereby waived. MEMOSS.195 4 A-TUD14 - 04-1 4 • CHAMBER of COMMERCE GEM OF THE DESERT January 18, 1994 Mr. Jerry Herman, Planning Director City of La Quinta P.O. Box 1504 La Quinta, CA 92253 Dear Jerry: JAN 1 9 1994 ,.; PIANT�ib., . I would like to formally request permission to use the Mainstreet Marketplace banner as a special advertising device prior to each event.'Currently, the next-3 event dates are as follow: Sit. March 8k 215 Fri. April 21L Fri. May 13 ThisNbanner currently reflects the Chamber of Commerce, the City of La Quinta, Colony Cablevision and J.F.R. Memorial Hospital as sponsors. This banner, draped across Calle Estado the week of each street fair, would be an added reminder of the upcoming event to.those individuals who pass Calle Estado during the.week. Set-up request dates: Mon. before - 3/21, 4/18, 5/.9 Take -down dates: Mon. after 3/28, 4/26, 5/16 Thank you for your assistance. Regard , rEileen Savan Project Coordinator EES:s 1 �.A i COUNCIL MEETING DATE: OCTOBER 5, 1993 AGENDA CATEGORY: ITEM TITLE: PUBLIC HEARING: SPECIAL ADVERTISING DEVICE 93-033 AND BUSINESS SESSION: q CALLE ESTADO STREET CLOSURE REQUEST FOR THE "VILLAGE AT LA QUINTA MAINSTREET CONSENT CALENDAR: MARKETPLACE" STREET FAIR (1993-94 SEASON) . ' STUDY SESSION: APPLICANT: LQ CHAMBER OF COMMERCE SUMMARY: The La Quinta Chamber of Commerce has been approved to conduct a street fair on Calle Estado for their 1993-94 season (Minor Temporary Outdoor Event 93-056) . The street closure resolution will allow Calle Estado to be closed and parking restricted during the hours of street fair operation. The Special Advertising Device permit will allow off -site advertising for each date the event is held. FISCAL IMPLICATIONS: None. It is recommended the fee for Special Advertising Device be waived because the event is for a non-profit organization. APPROVED BY: RECOMMENDATION i— .55 Adopt Resolution 93-_�Z, approving the street closure permit for the Chamber of Commerce Mainstreet Marketplace (1993-94 season) . 1. La Quinta 2. Adopt Minute Motion 93-_ approving Special Advertising Device 93-033. Submitted by: Approved for submission to City Council: �l ALA RRY H RMAN, PLANNING DIRECTOR ROBERT L. HUNT, CITY MANAGER CC#6/CS �A* TO: HONORABLE MAYOR AND MEMBERS OF THE CITY COUNCIL FROM: PLANNING AND DEVELOPMENT DEPARTMENT DATE: OCTOBER 5, 1993 SUBJECT: SPECIAL ADVERTISING DEVICE 93-033 AND CALLE ESTADO STREET CLOSURE REQUEST FOR THE "VILLAGE AT LA QUINTA MAINSTREET MARKETPLACE" STREET FAIR (1993-94 SEASON) ISSUES: A request to establish temporary signs throughout the City -during the Mainstreet Marketplace Street Fair and a request to close Calle Estado between Avenida Bermudas and Desert Club Drive during each of the six event days. BACKGROUND: The La Quinta Chamber of Commerce requests special advertising devices for their street fair event on Calle Estado between Desert Club Drive and Avenida Bermudas. The signs will be located at four locations within the City. The 22" x 28" signs will be placed three days before and removed three days after, each event. The 1993-94 season street fair dates are October 22nd, November 19th, December 17th, March 26th, April 22nd, and May 13th. The Chamber of Commerce is also requesting that the City allow the closure of Calle Estado to through traffic before, - during and immediately after each event to reduce and eliminate pedestrian/vehicle conflicts. ANALYSIS/FISCAL HAPACT: Special Advertising Device Municipal Code Chapter 5.64, "Special Advertising Devices", provides for a permit to be issued by the City Council for advertising devices other than the usual and customary permanent business identification signs and includes signage for special. events/occasions. Discussion 1. The proposed signs will be located within City rights -of -way, at Washington Street and Highway 111, Eisenhower Drive and Washington Street, Calle Tampico and Washington Street, and Calle Tampico and Avenida Bermudas. 2. The Public Works Department has reviewed the sign locations and requires that the signs be located so as not to create a traffic hazard. MEMOGT.019/CS 0) Temporary Street Closure Municipal Code 12.32 (Parking) provides standards for prohibiting and regulating parking within the City for certain reasons in conjunction with Section 21101(e) of the Vehicle Code. The Vehicle Code states: Temporarily closing a portion of any street for celebrations, parages, local special events, and other purposes when, in the opinion of local authorities having jurisdiction, the closing is necessary for the safety and protection of persons who are to use that portion of the street during the temporary closing. Discussion The temporary closing of Calle Estado during the afternoon and evening hours once a month will not create an undue burden on the business owners along the public street because the businesses are actively involved with the Chamber's event, their business generally closes on or before the event, and the existing parallel east/west public alleyways provide secondary circulation to the area. The temporary closure of the street will not drastically effect the Village area since other streets in the area service the downtown area with or without this small section of street being closed to through traffic. In addition, without the closure, staff can envision major safety conflicts between pedestrians and vehicle traffice thus creating a unnecessary liability to the City. Staff recommends the City Council approve the attached draft Resolution approving the temporary street closure and establishing the parameters of the event. The signs shall be posted 24 hours in advance of each event to inform the public about the event. This proposed temporary closure has been reviewed by the Engineering Department, Riverside County Sheriff, and the Riverside County Fire Department, and none have voiced any objections to the closure. City Council Findings/Action Section 5.64.020 provides, in part, that permits are to be issued for special purposes, "...and not on a continuing basis for permanent advertising or identification purposes"; and further, that "Each permit shall be issued for a specified period of time subject to renewal for good cause shown". In taking action on a permit, the Council must find that the special advertising device applied for would not: 1. Constitute a traffic hazard or nuisance to adjacent or surrounding properties or to the public at large; or, 2. Be detrimental to the public convenience or welfare; or, 3. Be inconsistent with the various elements and objectives of the General Plan and all other officially adopted policies and regulations of the City. MEMOGT . 019/ CS 2 Conditions may be assigned to any permit granted in order to harmonize it with the public purposes expressed in this Chapter of the Municipal Code. Fee Waiver . It is recommended the applicable fee ($80.00) be waived per Ordinance #216. The fee has been.waived in previous years. Last year the City Council granted the La Quinta Chamber of Commerce permission to have off -site advertising and the temporary closure of Calle Tampico subject to conditions, and no problems were experienced. RECOMMENDATIO14: 1. Adopt Resolution 93-_ approving the street closure permit for the La Quinta Chamber of Commerce Mainstreet Marketplace 1993-94 season. 2. Adopt Minute Motion 93- approving the request for special advertising for the,Mainstreet Marketplace 1993-94 season, subject to the attached conditions. Attachments 1. Letter from the La Quinta Chamber of Commerce 2. Application from the La Quinta Chamber of Commerce 3. Event time schedule MEMOGT . 019/ CS 3 769 - /O r. C. A. 0z0 - 0/6 020- 0.5 S 2 NW 4 SW 4 SEC. 6 Alle a U6. MA 1055 �O?/4* 6 7.� 4 ®10JJAc. • JO iI / w sr>s• • w / w \ O 1 � h Q CAL LE ®�C 23Aet m 2 Q O I Ria i� A 1 w »� N 6 01 Q 4..1t .0 AsCALLE ' q�I 3 1 1 I © � O :s�ts -CASE MAP CASE No. Temporary Street Closure Map Calle Estado Exhibit A nNOR SCALE : nts • RESOLUTION 93- A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF LA QUINTA, CALIFORNIA, AUTHORIZING THE TEMPORARY CLOSURE OF AND NO PARKING ON CALLE ESTADO DURING SPECIAL EVENTS TO BE HELD ON FRIDAY AND/OR SATURDAY EVENINGS, BEGINNING OCTOBER 22, 1993 THROUGH MAY 13, 1994 INCLUSIVE (VEHICLE CODE 21101(E)). BE IT RESOLVED by the City Council of the City of La Quinta, California, that upon authorization by the City Engineer, that Calle Estado will be temporarily closed to vehicular traffic on October 22nd, November 19th, December 17, 1993, April 22nd, and May 13, 1994 between the hours of 5:00 P.M. to 10:00 P.M., and on March 26, 1994 between the hours of 4:00 P.M. to 10:00 P.M.; and, BE IT FURTHER RESOLVED, that Calle Estado shall be designated as "No Parking" on both sides of the street as well as in the median parking areas at least 24 hours in advance of each event on the dates and times noted above ( Exhibit A) , and that violators will be towed at the vehicle owner's expense. PASSED, APPROVED and ADOPTED this 5th day of October, 1993 by the following vote: AYES: NOES: ABSTAIN: ABSENT: JOHN J. PENA, Mayor City of La Quinta, California ATTEST: SAUNDRA J. JUHOLA, City Clerk City of La Quinta, California APPROVED AS TO FORM: DAWN HONEYWELL, City Attorney City of La Quinta, California RESOCC . 004 5 CONDITIONS OF APPROVAL SAD 93-033 LA QUINTA CHAMBER OF COMMERCE OCTOBER 5, 1993 1. Signs located along streets without curbs must maintain a six-foot setback, between the ;sign edge and the edge of the pavement. 2. The edge of signs located along streets with curbs shall not be any closer than. 5-feet from the back of the curb. 3. The signs shall not obstruct vision of any traffic control devices. 4. All signs must be removed within 24 hours after each event. 5. Written authorization from the property owner must be- obtained before installation of a sign on private property. A copy, of this authorization shall be provided ;to the City. 7 q3- a ATTACHMENT 1 CHAMBER of COMMERCE GEM OF THE DESERT IL September 3, 1993 G� �N,�pEpaP TO: Jerry Herman FROM: Kelli Costanza RE: Signage for Mainstreet Marketplace I would like to request the allowance of putting up 4 directional signs for Mainstreet Marketplace. The dimensions will be 22 x 28 inches. The four locations for the signs would be: the corner of Washington and 111, corner of Eisenhower and Washington, corner of Tampico and Washington, and the corner of Bermudas and Tampico. We would put the signs up 3 days before the event and bring down 3 days after. Thanks for your consideration on this matter. POST OFFICE BOX 255 • 51-351 AVENIDA BERMUDAS • LA QUINTA, CALIFORNIA 92253 0 (619) 564-3199 FAX (619) 5 -3111 �VI-5N� 78.105 CALLE ESTADO • LA OUINTA, CALIFORNIA 9 53 �W-IM-A -46 Fr ` • • ATTACHMENT 2 APPLICATIIOON FOR MINOR TEMPORARY OUTDOOR EVENT Proposed Use: 8_ Location: Ass'es !At,- " 15,cel w Length of Activity: (Dates) 5a Hours of Activity: v V %.4 . -.� - .. - - Equipment set up a e pment removal date l0' Maximum Number of Peopl Working at site during &ctivity at any one time: -7c-?— Maximum Number of People Expected to Attend the Event at any one time: 290 - ajnXotal Per Day:-/&Vrand Total: APPLICANT: Name: Mailing Address: Signature: PROPERTY OWNER: Name: Mailing Address: Signature: i U Phone: FOR STAFF COMPLETION PERMIT NO. MTa15 �13-OSC� 1. Site Plan and Description of Activity 2. Signage Permit Fees Paid $ 1 Receipt No. 3. Building Permit Fees Paid $ Q Receipt No. J ATTACHMENT 3 71 MAINSTREET MARKETPLACE DATES 1993-94 Season: Friday, October 22nd, 6-9 p.m. Friday, November 19th, 6-9 p.m. Friday, December 17th, 6-9 p.m. Saturday, March 26th, 5-9 p.m. Friday, April 22nd, 6-9 p.m. Friday, May 13, 6-9 p.m. **Please note there is one Saturday event** 10 •4p JIL I �Cj P y 78-495 CALLE TAMPICO — LA QUINTA, CALIFORNIA 92253 - (619) 777-7000 FAX (619) 777-7101 January 26, 1994 c Ms. Eileen Savan La Quinta Chamber of Commerce P. O. Box 255 La Quinta, CA 92253 SUBJECT: AMENDMENT TO MINOR TEMPORARY OUTDOOR EVENT 93-056 (MAINSTREET MARKETPLACE). AND SPECIAL ADVERTISING DEVICE 94-041 ' 4 Dear Ms. Savan: Pursuant to your- request,, this is 'to report approval to change your Saturday, March 26th Marketplace to Friday, March 25, 1994, in the evening. Please coordinate the new date with the Sheriff's Department, Engineering Department, and tenants along the street.. Additionally, I would like to inform you that we have scheduled your request for a banner (Special Advertising Device 94-041) for your Mainstreet Marketplace events -on the City Council agenda of February 1, 1994, at 3:00 P.M. in the City Hall Council Chambers. Please plan on attending in case questions arise. Should you have any questions concerning the above information, please feel free to contact the undersigned. Very truly yours, ' JERRY HERMAN PLANNING & DEVELOPMENT DIRECTOR eaAvw�o . ri!:), 45 4WV, STAN B. SAWA Principal Planner SBS:bjs cc:' City Manager 'Sheriff s Department Engineering Department Code Enforcement LTRSS.473 MAILING ADDRESS - P.O. BOX 1504 LA QUINTA, CALIFORNIA 92253 SAD 14 GEM OF THE DESERT. January 18, 1994 Mr. Jerry Herman, Planning Director City of La Quinta P.O. Box 1504 La- Quintsr-CA';92253 - - _-__- Dear Jerry: CHAMBER of COMMERCE 6d Y jpp,'i ��� E •3'yi '�• '`L JAN 1 9 99S4 , CITY (3F i 1. I would like to.formally request permission to use the Mainstreet Marketplace banner as a special advertising device prior to - each event. Currently, the next 3 event dates are as follow:,', Nt . March R.� 25. Fri. April 27. Fri. May 13 This banner currently reflects the Chamber of Commerce, the City of La Quinta, Colony Cablevision and J.F.K. Memorial Hospital as sponsors. This banner, draped across Calle Estado the week of each street fair, would be an added reminder of the upcoming event to those individuals who pass Calle Estado during the week. Set-up request dates: Mon. before - 3/21, 4/18, 5/9 Take -down dates: Mon. after - 3/28, 4/26, 5/16 Thank you for your assistance. Regards, _ 'Eileen. Savan Project Coordinator ' EES:s i q POST OFFICE BOX 255.51.351 AVENIDA BERMUDAS • LA QUINTA, CALIFORNIA 92253 • (619) 564-3199