SAD 1994-044LICA
TION
FILE COPY
78-495 CALLE TAMPICO — LA QUINTA, CALIFORNIA 92253 - (619) 777-7000
i FAX (619) 777-7101
April 21, 1994
Mrs. Dianne Biggs
78-520 Highway 111
La Quinta, CA 92253
SUBJECT: SPECIAL ADVERTISING DEVICE 94-044 (BASKIN ROBBINS)
Dear Mrs. Biggs:
On April 19, 1994, the City Council approved your request to install a 12 square foot
banner on the outside of your store for a six week period. A copy of the final
Conditions of: Approval is attached. The City Council deleted Condition 4 at the
meeting, therefore, no fees are required to install the .banner. However, please
contact our office prior to installing the banner so that we can document and monitor
your six week approval period.
Thank you for your cooperation. If you have any questions, please contact the
undersigned.
Very truly yours,
JE Y 1 N
PL G A D DEVELOPMENT DIRECTOR
.' G4 E9 �R-OUSDELL
Associate Planner
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Enclosure
cc: Code Enforcement
MAILING ADDRESS - P.O. BOX 1504 - LA QUINTA, CALIFORNIA 92253
LTRCT.216
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CONDITIONS OF APPROVAL - FINAL
SPECIAL ADVERTISING DEVICE 94-044 (BASKIN ROBBINS)
APRIL 19,. 1994.
* Deleted.by the City Council on April 19, 1994
FINDINGS:
1: The proposed temporary. on -site banner has been determined to be exempt,
Class 11, Section 15311(a) , from the provisions of CEQA.
2. The conditions stated below are deemed .necessary to protect the health,
safety, and welfare of the community.
3. The temporary advertising is consistent with the standards of the Municipal
Code of the City of La Quinta.
1. The temporary banner shall'be allowed for a six week period.
2. The temporary banner shall be maintained in good condition while it is
'displayed.
3. The banner shall be installed pursuant to the exhibit on file with the Planning
and Development Department .
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CONAPRVL.044
AGENDA CATEGORY:
BUSINESS SESSION:
COUNCILIRDA MEETING DATE: April 19, 1994 CONSENT CALENDAR:
ITEM TTILE: STUDY SESSION:
Consideration of Special Advertising Device 94-044 for PUBI_1C' HEARING:
approval of a temporary banner for the Baskin Robbins
store at ' 78-520 Highway 111 (Applicant: Ms. Dianne
Biggs)
RECOMMENDATION:
Move to approve Special Advertising Device 94-044, permitting a temporary banner for the Baskin
Robbins ice cream shop at 78-520 Highway 111, subject to the attached Findings and Conditions
of Approval (Attachment 1) .
FISCAL IMPLICATIONS:
None.
BACKGROUND AND OVERVIEW:
On April 7, 1994, an application was received from ,Ms. Dianne Biggs, co-owner of Baskin
Robbins, requesting a temporary banner for her shop in the One Eleven La Quinta Center
(Attachments 2 and 3) . The banner will be located on the outside of the store on the building
fascia. It measures six -feet by two -feet and is white with five colors. The banner will advertise
a new product being'served at her existing ice cream shop, "New Cappuccino Blast - the coolest
ice cream drink ever! Mocha and Regular." Ms. Biggs would like the temporary banner for a six
week period.
Municipal Code Chapter 5.64 (Special Advertising Devices) provides for a permit to be issued by
the City Council for advertising devices other than the usual and customary permanent business
identification signs. This includes banners as requested in this application.
Section 5.64.020 provides, in part, that permits are to be issued for special purposes, "...and
not on a continuing basis for permanent advertising or identification purposes", and further,
"each permit shall be issued for a specific period of time subject to renewal for good cause
shown. "
The Council's consideration for granting of this permit must find that the Special Advertising
Device applied for would not:
1. Constitute a traffic hazard or nuisance to adjacent or surrounding properties or to the
public at large; or,
2. Be detrimental to the public convenience or welfare; or,
3. Be inconsistent with the various elements and objectives of the General Plan and all other
officially adopted policies and regulation of the City.
Temporary banners have been used by some business owners for special events or promotion and
.shown not to be detrimental to the surrounding businesses if used properly. Staff recommends
that the banner be allowed to remain for a period of six weeks from the date of approval because
the sign is not excessively large and the display period is reasonable.
FINDINGS AND ALTERNATIVES:
The options available. to the Council are' as, follows
1. Approve the request with Findings- and Conditions;
2. Deny the request:
e ry HEMm'an-
WjbnningV& Development Director
ATTACHMENTS
1. Recommended Conditions
2. Letter "from applicant
3. Banner information sheet
CCCT.001
•
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ATTACHMENT
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ATTACHMENT 1
CONDITIONS OF APPROVAL - RECOMMENDED
SPECIAL ADVERTISING DEVICE 94-044 (BASKIN ROBBINS)
APRIL 19, 1994
FINDINGS:
1. The proposed temporary on -site banner has been determined to be exempt, -
Class 11, Section 15311(a), from the provisions of CEQA.
2. The conditions stated below . are deemed necessary to protect the health,
safety, and welfare of the community.
3. The temporary advertising is consistent with the standards of the Municipal'
Code of the City of La Quinta.
CONDITIONS:
1. The temporary banner shall be allowed for a six week period.
2. The temporary banner shall be maintained in good condition while it is
displayed.
3. The banner shall be installed pursuant to the exhibit on file with the Planning
and Development Department.
4. The City's sign permit fee ($80) shall be paid prior to the installation of the
banner on the building.
CONAPAVL.044
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Bskia nnRobbins.
Loren & LNanne Biggs Franchised Store
Franchised Slore Oumers
ATTACHMENT 2
78-520 Highway W
La Quinla. CA 92253
Phone: (619) 771-3131
Fax: (619) 771-0451
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APR 01 1994
CITY OF LA QUINT
PLANNING DEPARTMENT
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ATTACHMENT 3
THE
CWLEST
ICECREAM
DRINK
EVER!
This highly visible exterior banner with its bright colors and bold design will attract consumers.
Banner Description: • 6' x 2' • 5-color . • 8-oz white vinyl
Price: Banners are $21.50 each.
Two mays to order. Fill out this form and call toll -free or order by mail.
1. Mail Orders: Mail order must include full payment. Call 14800-321-4431
and ask for Operator 31. Freight charges* will be quoted at that time and must be
included in your total amount. Mail payment to: Baskin -Robbins, 3125
Commercial Ave., Northbrook, IL 60062
2. Credit Card Orders: Call: 1-800-321-4431 and ask for Operator 31,
Monday — Fri4; between 8 am. to 5 p.m. Central Time. Freight charges* will
Method of payment be quoted at that time.
n Check/money order payable to Baslan-Robbins
n VISA ED Mastercard
L_!_W Quantitr. Send me Cappuccino Blast Banners.
Exact Credit Card Number MO YR
Expiration
STORE# - STREET ADDRESS
CITY STATE ZIP
STORE TELEPHONE ( )
YOUR NAME (PRINT)
' Slewaic
•If special shipping is desired, $6.50 Rush Handling Charge replaces $4.00 Handling Charge. (normal delivery- Allow 3-4 weeks)
"If mailing order in, you must call 1-800-321-4431 and ask for operator 31 to receive a quote for shipping charges.
Loren & Dianne Biggs
Franchised Store Owners
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B . askin3nif Robbins.
Franchised Store
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78-520 Highway 111
La Quinta, CA 92253
Phone: (619) 771-3131
Fax: (619) 771-0451
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