SAD 1994-051A
LL COPY
T4tyl 4
78-495 CALLE TAMPICO - LA OUINTA, CALIFORNIA 92253 - (619) 777-7000
FAX (619) 777-7101
September 22, 1994 ,
Mr. Fred Farr
Inco Homes Corporation
250 East Rincon Avenue, Suite 202
Corona, CA 91719-1341
SUBJECT: SPECIAL ADVERTISING DEVICE 94-051 (SUBDIVISION FLAGS)
Dear Fred:
This is to inform you that the City Council at its meeting of September 20; 1994, approved
your request for subdivision and model home flags for your project at Miles Avenue and
Adams Street. The approval is subject to a number of conditions which are attached for your
use. The approval allows a total of 21 flags and is valid until September 20, 1995. The 21
flags includes the four model lots with four flags (three closely spaced flags per lot) with the
balance of 17 flags placed along Miles Avenue and/or Cold Creek Lane. Prior to
installation, please submit a copy of a site plan showing where you intend to place the 21
approved flags.
Should you have any questions regarding this information, please feel free to contact the
undersigned.
Very truly yours,
JERRY HERMAN
PLANNING & DEVELOPMENT DIRECTOR
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STAN B. SAWA
Principal Planner
SBS:bjs
Enclosures
c: Code Enforcement
MAILING ADDRESS - P.O. BOX 1504 - LA OUINTA, CALIFORNIA 92253,
LTRSS.552
CONDITIONS OF APPROVAL- FINAL. ,
SPECIAL ADVERTISING DEVICE 94-051
INCO HOMES '
-SEPTEMBER 20, 1994
r i'
FINDINGS:
1. The temporary on -site flags have been determined to be exempt,`class 11, Section 15311•(a), from the
provisions of CEQA. "
2: The conditions stated below are deemed necessary to protect the'health, safety, and welfare of the
community.
3. The temporary advertising as.recommended is consistent with the -standards of the municipal codes
and policies of the. City of La Quinta.
CONDITIONS: -
1. r A iotal'of 21 temporary, flags'(sbbdivision•and model) shall be allowed to be installed on -site until
September 20, 1995. The applicant can apply for an extension to this permit provided a written
request is made to the City Council 30 days prior to expiration of the permit.
'2. The.temporary flags shall be maintained in good condition while they are displayed. Should the poles
or flags become torn, worn or damaged. they shall be removed and -replaced.. -
3. The flag poles shall-- be .installed a minimum of 17 feet from the ;existing or future street curb
improvements.
4. The model home flags.shall be considered 4 flags (one per lot) with the;balance of -the flags provided
along Coldcreek Lane and Miles Avenue.
i
ccss.100
AGENDA CATEGORY: .
BUSINESS SESSION: 6
COUNCIL/RDA MEETING DATE: September 20, 1994 - CONSENT CALENDAR:
ITEM TITLE: STUDY SESSION:
Consideration of Special Advertising Device 94-051 for approval
of temporary subdivision flags for Inco Homes located south of PUBLIC HEARING:
the intersection of Miles Avenue and Adams Street.
Approve Special Advertising Device 94-051 for a one year time period, subject to the attached Findings and
Conditions of Approval limiting the total number of flags to 21.
FISCAL IMPLICATIONS:
None.
BACKGROUND AND OVERVIEW:
Municipal Code chapter 5.64 (Special Advertising Devices) provides for a permit to be issued by the City
Council for advertising devices other than the usual and customary permanent business identification sign.
As identified in this application the special advertising devices requested are flags and therefore, require City
Council approval.
Inco Homes is constructing 150 single family residences south of Miles Avenue and west of Adams Street.
Models will be constructed at the southwest corner of Coldcreek Lane and Sunbrook Court which is near
the northwest corner of the tract (see Attachment 1). In order to identify the model area, the applicant has
submitted a request for subdivision flags and model identification flags. The applicant is requesting approval
of a total of 25 subdivision flags on 20' high poles (see Attachment 2). Fourteen of the flags would be
located on Miles Avenue with the balance located on both sides of Coldcreek Lane between Miles Avenue
and the model complex. These flags will be rigidly mounted flags. Two designs of flags are proposed in an
alternating pattern. One style will.indicate "Inco Homes" with a second style indicating "Reunion" which is
the name of the project. The Inco Homes sign will be primarily blue with "Inco" repeated three times in
white letters. The word "Homes" will be at the bottom in black letters on a white background. The
"Reunion" flag will have an orange background with "Reunion" repeated four times in white letters. All flags
will be 28" wide and 84" tall.
For each of the four model homes, the applicant wishes to use identification signs which are provided on
poles (see Attachment 3). For each model, there will be three closely spaced poles of 21', 18', and 15'
heights with flags of 28" wide and. 36" high. One flag will indicate the model number and bedroom/bath size,
with the second flag indicating the "Reunion" subdivision name.. The third flag will be for some type of
phrase such as "This is it" with the second one saying "No, this is it" and so on. This is typical of Inco Homes
model identification signage. These flags will be 28" wide and 36" tall and be set rigid by poles at the top
and bottom of the flag. These flags will have an orange background with white copy and a blue band at the
top. Photographs of similar flags for other Inco Homes projects is included as Attachment 4.
rrss. i no
•
Findings
Section 5.64.020 provides in part,. that permits are to be issued for special purposes, "...and not on a
continuing basis for permanent advertising or identification purposes", and further, "each permit shall be
issued for a specific period of time.subject to renewal for good cause shown".
The Council's consideration for granting of this permit must find that the special advertising device applied
for would not:
1. Constitute a traffic hazard or nuisance to adjacent or surrounding properties or to the public at large;
or,
2. Be detrimental to the public convenience or welfare; or,
3. Be inconsistent with the various elements and objectives of the General Plan and all other officially
adopted policies and regulation of the City.
ANALYSIS/FISCAL IMPACT:
In September, 1990, a policy was adopted by the City Council indicating that a maximum of 21 flags be
permitted for residential subdivision advertising. The rationale is that more than 21 flags is excessive and
that 21 is sufficient to provide an advertising statement.
As indicated, the applicants show a total of 25 advertising or subdivision flags along Miles Avenue and
Coldcreek Lane. Staff has indicated to the applicant that the policy is to allow not more that 21 flags.
Another factor to consider in this case is the model home identification signs. Normally, developers utilize
small ,pedestal mounted signs near the front door to identify their models. These signs, since they are under
3 square feet, do not require approval. In this case, the applicants. utilize rigid flags which amounts to
advertising of the subdivision from the adjacent public streets. These model flags, since they are placed clo::c=
together, can either be considered as four flags (one for. each model) or 12 flags if taken individually. Sta:
generally feels that these model home flags should be considered in the total number of signs with each
model being considered one flag. This would mean that after discounting the four model flags, a total of 1"
additional flags should be permitted adjacent to Coldcreek Lane and Miles Avenue.
FINDINGS AND ALTERNATIVES:
Approve Special Advertising Device 94-051 for one year, subject to the attached Findings and
Conditions of Approval.
2. Deny the request.
Development Director
Attachments:
1. Location Map
2. Drawings of proposed subdivision flags
3. Drawings of proposed, model identification flags
4. Photographs showing proposed flags
5. Letter from applicant
6. Site Plan (City Council only)
ccss. ioo
CONDITIONS OF APPROVAL RECOMMENDED
SPECIAL ADVERTISING DEVICE 94-051
INCO HOMES
SEPTEMBER 20, 1994.
FINDINGS:
1. The temporary on -site flags have been determined to be exempt, class 11, Section 15311 (a), from the
provisions of CEQA.
2. The conditions stated below are deemed necessary to protect the health, safety, and welfare of the
community.
3. The temporary advertising as recommended is consistent with the standards of the municipal codes
and policies of the City of La Quinta.
CONDITIONS:
1. A total of 21 temporary flags (subdivision and model) shall be allowed to be installed on -site until
September 20, 1995. The applicant can apply for an extension to this permit provided a written
request is made to the City Council 30 days prior. to expiration of the permit.
2. The temporary flags shall be maintained in good condition while they are displayed. Should the poles
or flags become torn, worn or damaged they shall be removed and replaced.
3. The flag ,poles shall be installed a minimum of 17 feet from the existing or future street curb
improvements.'
4. The model home flags shall be considered 4 flags (one per lot) with the balance of the flags provided
along Coldcreek Lane and Miles Avenue.
ccss.►oo
CHMENT 1
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ATTACHMENT 5
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September 6, 1994 `� �=��" � _ • �—NIDU
SIV0 7 1994 1
HOMES$
Mr. Stan Sawa Ci ti 11 P. 6 A .
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Principal Planner ��_: �:'� _'
City of La .Quints
78495 Calle Tampico
La Quinta, CA 92253
RE: Tract 23995-Signage
Dear Stan: `
Please accept this letter as our request for approval of signage and flags for our sales
trailer and model homes for Tract 23995. Our sales trailer is opening on 9/10/94,
therefore it is essential that we be placed .on the September 20 agenda for approval by
the City Council. Enclosed is a copy of the site plan for the model complex that
details the signage that we are proposing:
A. ' x 8' double faced project entry sign. I have enclosed the =
propos for this,sign, along with construction de s sign
will be locate southeast corner of Cold sne and Miles
Avenue. There will aximum of the proposed pad grade
to the bottom of the sign. the sign will be 14' above
proposed pad ade. eight is sary in order to ensure
that thi p above the proposed ter wall. We wish to
in n as soon as possible and prior to o tember 10
ening. This is our onsite sign that will direct to the
e.
Wand Divisim'
B. Banners -we propose a total of 25 banners. These banners will be 250 E Rin= Avenue, suite 202
located along Miles Avenue and along both sides of Coldcreek Lane
(the project entrance). The,banners are 28" wide x 84" high and are
' Canna, CA 91719• 1341
double sided. Two different banners are proposed to be installed on
(909) 7364700
alternate poles. The poles will be 24' in length, with 4' set in concrete,
FAX M) 73&0 00
so the top of the pole will be 20' above proposed pad grade. The
bottom of the banners will be approximately 13' above proposed pad
grade. The poles will be 3 1/2" Sch 40 galvanized pipe.
Corporate Office
.1282 W. Arrow High.V
P.O. Box 970
Upland, CA 91785
(909) 961.8989
FAX (909) 982•9184
September 6, 1994
Page 2
C. Model identification banners -Three model identification banners are
proposed to be installed at the front of each model home, for a total of
12 model identification banners. I have attached an exhibit showing
how these banners will be installed. The banners will be 28" wide x
36" high and will be mounted on 3 separate poles that will be 21', 18'
and 15' above grade, respectively. These banners will show the name
otthe project, the name of.the floor planand the number of bedrooms
& bathrooms. These banners are in addition to the 25 banners
proposed in paragraph B.
D. Nis information sign -This sign will be installed in front of the s
officFb4v 2 1/2" diameter pole. Two banners approxim 8" in
width and height will be installed on this si s sign will
be a single sided s etal banner sign. Tp of the post will be
approximately 7' above g The to a banners will be
approximately 6'4" above prop o ade. The bottom of the
banners will be approximat 3" a roposed grade. One
banner will i4ntify t es center and inc the Inco logo. The
second ave the name of the project. st will be set
in 4' te. This sign will be installed in front o emporary
sale er and then will be moved to in front of the sales o when
models are completed.
E. ` direction - s sign will be installed in front of the
plan 4 mo e s traffic to the sales office at the other
end of the cul-de-sac. This sign wi ft in area.
I have enclosed photos of some banners and the model identification sign that we
installed at another project to demonstrate what we have done in the past. The actual
copy and dimensions however are per the attached drawings.
J
We appreciate anything you can do to ensure that our request for approval of signage
and flags for our model complex is placed on the September 20 City Council agenda.
Sincerely,.
INCO O S C ORATION
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Frederic W. Farr
Land Development Manager
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M E M O R A N D U M
to: � Christine Di Iorio, Planning Manager
from: Greg Trousdell, Associate Planner
subject: INCO Homes Flags
date: September 19, 1995
Mr. Fred Farr with INCO Homes would like 10-days extra to remove their tract flags from their
project on Miles Avenue. As you will recall, we required that they reduce the number of flags at
their site from 21+ to 8 by Sept. 20th. He states they will not have any equipment on -site to
remove the poles since they were set in concrete, etc.
Recommendation: Require them to remove the flags and within 10-days remove the flag poles.
PS - He would like to leave the flag poles in place because he is hoping Jerry will amend the flag
policy with Council in the next few months. Jerry has been meeting with Mr. Ed Kibby (BIA) and
Dennis Cunningham (Century Homes) about the existing .program.
September 6, 1994
Mr. Stan Sawa
Principal Planner
City of La Quinta
78-495 Calle Tampico
La Quinta, CA 92253
RE: Tract 23995-Signage
Dear Stan: .
SEP07194
ClcF LA CUINTA
PI.ANNNG DEPARTMENT
Please accept this letter as our request for approval of signage and flags for our sales
trailer and model homes for Tract 23995. Our sales trailer is opening on 9/10/94,
therefore it is essential that we be placed on the September 20 agenda for approval by
the City Council. Enclosed is a copy of the site plan for the model complex that
details the signage that we are proposing:
A. (1) 6' x 8' double faced project entry sign. I have enclosed the
proposed copy for this sign, along with construction details. This sign
will be located at the southeast corner of Coldcreek Lane and Miles
Avenue. There will be a maximum of 8' from the proposed pad grade
to the bottom of the sign. The top of the sign will be 14' above
proposed pad grade. This height is necessary in order to ensure
that this sign projects above the proposed perimeter wall. We wish to
install this sign as soon as possible and prior to our September 10
trailer opening. This is our onsite sign that will direct traffic onto the
site.
B. Banners -we propose a total of 25 banners. These banners will be
located along Miles Avenue and along both sides of Coldcreek Lane
(the project entrance). The banners are 28" wide x 84" high and are
double sided. Two different banners are proposed to be installed on
alternate poles. The poles will be 24' in length, with 4' set in concrete,
so the top of the pole will be 20' above proposed pad grade. The
bottom of the banners will be approximately 13' above proposed pad
grade. The poles will be 3 1/2" Sch 40 galvanized pipe.
Inland Division
250 E. Rincon Avenue, Suite 202
Corona, CA 91719.13.41'
(909) 736.0700.
FAX (909) 736.0400
Corporate Office
1282 W. Arrow Highwy
P.O. Box 970
Upland, CA 91785
(909)981-8989
FAX (909) 982-9784
September 6, 1994
Page 2
C. Model identification banners -Three model identification banners are
proposed to be installed at the front of each model home, for a total of
12 model identification banners. I have attached an exhibit showing
how these banners will be installed. The banners will be 28" wide x
36" high and will be mounted on 3 separate poles that will be 21', 18'
and 15' above grade, respectively. These banners will show the name
of the project, the name of the floor plan and the number of bedrooms
& bathrooms. These banners are in addition to the 25 banners
proposed in paragraph B.
D. Sales information lign-Thisg si n will be installed in front of the sales
office on a 2 1/2" diameter pole. Two banners approximately 18" in
width and 48" in height will be installed on this sign. This sign will
be a single sided sheet metal banner sign. The top of the post will be
approximately 7' above grade. The top of the banners will be
approximately 64"labove proposed grade. The bottom of the
banners will;be approximately TY above proposed grade. One
banner will identify the sales center and include .the Inco logo. The
second -banner,will ahave the name of the project. The post will be set
in.4',of concrete. This sign will be installed in front of the temporary
sales trailer and then will.be� moved to in front of the sales office when
the models are com�nleted.
E. Temporary directional sign -This sign will be installed in front of the
plan 4 model and will direct sales traffic to the sales office at the other
end of the cul-de-sac. This sign will be no larger than 3 sq. ft in area.
I have enclosed photos of some banners and the model identification sign that we
installed at. another project to demonstrate what we have done in the past. The actual
copy and dimensions however are per the attached drawings.
Nye appreciate anything you can do to ensure that our request for approval of signage
and flags for our model complex is placed on the September 20 City Council. agenda.
Sincerely,
>.:
INCO ��CO ORATION
Frederic W. Farr .
Land Development Manager
September 6, 1994 1HOMES
Mr. Stan Sawa
Principal Planner
City of La Quints
78.495 Calle Tampico
La Quints, CA 92253
RE: Tract 23995-Sisnage
Dear Stan:
Last week we dropped off our application for approval of signage for our model complex with
Greg Trousdell and requested that we be placed on the September 20 agenda for City Council
approval, Greg said he would be out of the office this week and would forward our request to
you. He indicated also that there was some concern about the number of items proposed for the
September 20th agenda. It is essential that we be placed on the September 20th agenda, as our
sales trailer will open within the next 7 days. It is unfortunate that our sales trailer is opening at
the time that the Council comes back from their recess, but to delay consideration of our signage
beyond the 20th of September would be unreasonable.
We appreciate anything you can do to ensure that our request for approval of signage and flags
for our model complex is placed on the September 20 City Council agenda.
Sincerely,
INCO OMES CORPORATION
4- 10�—
Frederick W. Farr
Land Development Manager
lnlaad Division
20 E. Rincon Avenue, Suite 202
Corona, CA 91719.1341
(909)136,0700
FAX (909) 73641400
Corporate Offla
1282 W. Atcow Highwy
P.O. Box 970
Upland, CA 91785
(909) 981.898)
FAX (909) 982 9784
U G bl �G ON GNVI I S,��OH L� NI Wyo L VGb' ''�S
SAaD rt4- os I
September 1, 1994
CITY OF LA QUINTA
78-495 Calle Tampico
La Quinta, California 92253
Attn: Planning Department
Gentlemen:
sty
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w'A61ttl,
Please allow this letter to serve as our request for the placement
of temporary signage and flags at our model complex for Tract
23995. We plan to place our sales trailer September 3, 1994 and
open for the public on September 10.
As requested, attached you will find a copy of the signage and
flags with dimensions.
If you have any further questions, please feel free to call.
Since ,
IN� � VLSION
Julie D'Arca
Coordinator
Land Development
Inland Division
250 E. Rincon Avenue, Suite 202
Corona, CA 91719.1341
(909) 736.0700
FAX (909) 736.0400
• Corporate Office
1282 W. Arrow Highwy
P.O. Box 970
Upland, CA 91785
(909)981.8989
FAX (909) 982-9784
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interoffice
M E M O R A N D U M
to: Christine di Iorio, Planning Manager
from: Greg Trousdell, Associate Planner
subject: INCO Homes.
date: August 17, 1995 `
The temporary flags issued to INCO Homes will expire on Sept. 20th:` I spoke with them about
their renewal request this month and informed them that they needed to reduce the number of
temporary flags at their project on Miles from 20+ to 8. ' Mr. Fred Farr stated he was not happy °
with the City Council's modification to the on -site flag program, and he was unaware that it had
changed last year. Therefore, they plan to appeal to the Planning Commission for a waiver.- I told
him that even if the Commission approves the request, the case will be forwarded to Council
because they adopted the flag policy on Oct. 18, 1994. They will submit their request this month
and I will place the request on the Sept. 12 or 26 agenda. I have been waiting for one of our City
developers to request a waiver from our flag policy standards since its adoption. 1
PS.- Jerry has been meeting with Dennis Cunningham (Century Homes) about returning to
Council to further discuss this issue, but I do not know where they are at in their negotiations:'
c: Stan Sawa, Principal Planner
VIA FAX AND MAIL
August 3, 1995
City of La Quinta
78-495 Calle Tampico
La Quinta, California 92553
Attn: Stan B. Sawa
........ .......
D,
AUG 8 1995
CITY OF LA QUI-NTA
PLANNING DEPARTMENT
Deai Stan:
P1640 allow this letter to serve as our request for a one year extension for our Special
Advirtising Device 94-051 (Subdivision Flags) for our project at Miles and Adams.
If t1k&'i's anything else we are ' needing to do to gain this extension, could you please
contact me at extension 236.
Sincerely,
ORNIA DIVISION
Julie D'Arca
Land Development Coordinator
Southern California Division
-
250 E. Rincon Avenue
Suite 202
Corona, CA 91719.1341
(909) 736.07QO
FAX (909) 736-0400
Corporate Office
1282 W. Arrow Highwy
S.,
P.O. Box 970
Upland, CA 91785
(909) 981.8989
- If
FAX (909) 982-9784
U-'3