SAD 1995-086Ose Number. o
Date Received
PLANNING & DEVELOPMENT- DEPARTMENT
SIGN PERMIT APPLICATION
APPLICATION REQUIREMENTS
A. The following shall be submitted by the .Applicant to
Development Department at the time of permit application unless otherwise
modified - by -the -Planning Director s
1. Completed sign application obtained from the City.
2. Appropriate sign plans with number of copies and exhibits as
required in the application.
3. Appropriate fees as established by Council resolution.
4. Letter of consent or authorization from property owner, or
lessor, or authorized agent of the building or premises upon
which the sign is to be erected. , •
B. Plans Required - Information required - the following information
must be shown on the sign plan:
1. Sign elevation drawing indicating overall and
letter/figure/design dimensions, colors, materials, proposed
copy and illumination method.
2. Site plan indicating the location of all main and accessory
signs existing or proposed for the site with dimensions,
color, material, copy and method of illumination indicated for
each.
3. Building elevations with signs depicted (for non -freestanding
signs).
Applicant i<L_cX 2r0 Lo
Moiling -Address _ 7 ^Ca -rg-`f ec-,c�e D2 SLA- 17 K
Phone: ( lost ) 7 7 -;Z --71-7
Name of Business A'LLLK f -c-6b O —D-C ✓ -� �` '''o��C��S /�
Type of Business -� /� ��� /� Phone: (6(g) 7 7.2 - 7 f ^Z
Address of Business
FORM.004/CS -1-
Sign Company Name �U�/�" �y1ZX� 01,c.ku6EL
Address
Sign Company Representative
Type of Signs Proposed:
Phone: ( )
t
Number Number
Free. Standing_ _=;_ ,F> - _ — Pn-Main,Trade Sign
Wall Mounted
Temporary
Location of Proposed Signs
Directional Sign
Offsite Advertising
f2. p-1, Pf fs C-r-;Q .
Assessor' s Parcel Number Zone
Overall dimensions of sign (and of copy face if less)
Materials
Colors
YYL u L 4=t
`AC,e- 3a-
Type of Illumination IU��i � -Q j-h /►��
Declared Value or Contract Price.
Signature of Applicant Date
Signature of Property Owner(s)* C C¢�� D to
Date
� *(Written Authority May be Attached)
NOTE: Any false or misleading information shall be grounds for denial of
this.application. -
FORM.004/CS 72-
/* LE: COPY'
i
78-496 CALLE TAMPICO - LA .QUINTA, CALIFORNIA 92253 - (619) 777-7000
FAX (61'9) 777-7101
November 3, 1995
Ms. Leanna Hofmann
KLCX Radio
77-622 Country Club Drive, Suite K '
Palm Desert, CA 92211 ;
SUBJECT: SPECIAL ADVERTISING DEVICE 95-086 (IA QUINTA
VILLAGE GRAND OPENING CELEBRATION)
Dear Ms. Hofmann:
Enclosed are the final conditions for your case as approved by the Planning Commission on
November 3, 1995.
If you have any questions, please call our office at (619) 777-7067.
Very truly y rs,
A
p
N DEVELOPMENT DIRECTOR: -
R SDELL Planner'
GT.
Enclosure
c: Code Enforcement Department -
` I
t .
{ r
MAILING ADDRESS - P.O. BOX 1504 - 'LA' OUINTA, CALIFORNIA 92253 _
CONDITIONS OF APPROVAL - FINAL
SPECIAL ADVERTISING 95-086
KLCX RADIO
NOVEMBER 3, 1995
FINDINGS:
1. The special advertising request is exempt from the provisions of the California
Environmental Quality Act (CEQA) pursuant to Section 15311 (Subsections A,
On -premise signs).
2. The signs and balloons are temporary. Therefore, the impact to existing
adjacent areas and/or traffic .will be small.
3. The special advertising request, as conditioned, will meet the provisions of
Chapter 5.64 of the Municipal Code in that the advertising is needed for this
special function and will not be detrimental to the General Plan or any other
official City regulations.
1. A total of ten (10) banners shall be allowed unless otherwise approved by the
Community Development Director.
2. All temporary signs, banners and balloons shall be removed by November 12,
1995: No additional special advertising shall be allowed for this calendar year
unless for newly opened businesses after November 12th.
3. No temporary advertising device shall be within 75-feet of a public
thoroughfare.
4. All . small balloons ' shall be tethered to the existing parking lot lighting or
temporary event booths but not exceed 20-feet in height.
5. The broadcast/sound truck shall be positioned so that any amplified sound is
directed either to the west, north or south and not placed to direct music or
broadcasting toward the single family homes to the east of Washington Street.
6. The event shall be held on November 11, 1995 from 10:00 A.M. to 2:00 P.M.
CONAPRVL.345 1
0
PLANNING COMMISSION
STAFF REPORT
DATE: NOVEMBER 3, 1995 (SPECIAL MEETING)
CASE: SPECIAL ADVERTISING DEVICE 95-086
APPLICANT: KLCX RADIO (FOR LA QUINTA VILLAGE LTD.)
REPRESENTATIVES: MR. HUGH HILLS AND MS. LEANNA HOFMANN
REQUEST: APPROVAL OF TEMPORARY ADVERTISING FOR THE LA
QUINTA VILLAGE GRAND OPENING CELEBRATION
LOCATION: NORTHWEST CORNER OF CALLE TAMPICO AND
WASHINGTON STREET
BACKGROUND:
0Z
The La Quinta Village Shopping Center is located northwest of Washington Street and
Calle Tampico (Attachment 1). .
Application Request
On November .1, 1995, staff received a request from KLCX Radio, representing La
Quinta Village Ltd., to place various temporary advertising devices in the existing
parking lot of the shopping center for the La Quinta Village Grand Opening
Celebration on November 11,' 1995 (Attachments 2 and 3). The devices which
require approval are:
1. One 32-foot inflatable cold air balloon tethered
2. One KLCX broadcast/sound truck
3. Several balloon bouquets and removable signage
The applicant states that: "all games, booths and vehicles shall be attended at all
times. KLCX shall play music, and conduct giveaways. Merchants in the center may
serve food or display wares in front of their establishments. All equipment and refuse
shall be removed the same day."
Staffrpt.50 '
Section 5.64.020 provides, in part, that permits are to be issued for special. purposes,
"... and not on a continuing basis for permanent advertising or identification
purposes," and further, "... each permit shall be issued for a specific period." The
Planning Commission shall review and approve all.special advertising devices.
The Ralph's Grocery Store has been open for business since October; .1994. The
center's developer, La Quinta Village Ltd., has requested a'Grand Opening celebration
for the entire center now that most of the incline tenants have opened their shops for
business. Additional material and information will be presented at the meeting.
Staff supports the applicant's request because City staff is in the process of
approving the minor temporary outdoor event '(MTOE 95-107) permit. However, the
Planning Commission is required to review and approve 'the large cold air balloon,
balloons, sound truck, and other removable signage which supplement the other
specified on -site special activities.
By Minute Motion 95-_, approve Special Advertising Device 95-086, subject to the
attached Findings and Conditions of Approval.
Attachments:
1. Location Map
2. Letter from Applicant
3. Sign Application
Staffrpt.50
CONDITIONS OF APPROVAL - RECOMMENDED
SPECIAL ADVERTISING 95-086 ,
KLCX RADIO
NOVEMBER 3, 1995 ,
1. The special advertising request is exempt from the provisions of the California
Environmental Quality Act (CEQA) pursuant to Section 15311 (Subsections A,
On -premise signs).
2. The signs and, balloons are temporary. Therefore, the impact to existing
adjacent areas and/or traffic will be small.
3. The special advertising request, as conditioned, will meet the provisions of
Chapter 5.64 of the Municipal Code in that the advertising is needed for this
special function and will not be. detrimental to the General Plan or any other
official City regulations.
•HU9 •
1. A total of ten (10) banners shall be allowed unless otherwise approved by the
Community Development Director.
2. All temporary signs, banners and balloons shall be removed by November 12,
1995. No additional special advertising shall be allowed for this calendar year, .
unless for newly opened businesses after November 12th.
3. No temporary advertising device shall be within 75-feet of a public
thoroughfare.
4. All small balloons shall be tethered to the existing parking lot lighting or
temporary event booths but not exceed 20-feet in height.
5. The broadcast/sound truck shall be positioned so that any amplified sound is
directed either to the west, north or south and not placed to direct music or
broadcasting toward the single family'homes to the east of Washington Street.
6. The event shall be held on November 11, 1995 from 10:00 A.M. to 2:00 P.M.
CONAPRVL.345 1.
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CASE MA-P
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October 25;1995
City of La%Quinta.
Planning &•Development Department
_ 78-495 Calle Tampico..
La Quinta, CA 92253
Re: Grand Opening- of La Quinta Village •(Ralphs center) November -11, 1995
On behalf of La Quinta Village, we are hereby requesting to conduct a Gravid r
Opening on referenced date in the center on the comer of Washington Street and
Calle Tampico between the hours of 10.-00 AM and 1:00 PM. See attached site
plan. r
Equipment to be used on the site shall include:.
j One 32 foot inflatable cold air balloon tethered.
One 15' X 15' tent/booth _
One broadcast/sound truck' T
Several balloon bouquets and removable signage < '
One trackless mini -train
Two 12"X 12' inflatable bouncer games y
One dunking booth i
All games, booths and vehicles shall be•attended at`all times. KLCX shall play
music, and conduct giveaways. Merchants in the center may serve -food or display
wares in front of their establishments. All equipmd
ent'and refuse shall be remove
the same day.
Best Regards,
KLCX'
LCX_I
' Hugh Hilles - .. .. . ;� , ' •• .
enclosure
MARK RRIANI
77622.Country.Club Drive;.Suite K' • Pahn Dese (§19) 7724171 (619).772-71 .• 7.7 `
' � .�A 9221 ] !,
LO% C Case Number
Date Received S�
OFT'9 PLANNING 6 DEVELOPMENT DEPARTMENT
SIGN PERMIT APPLICATION
APPLICATION REQUIREMENTS
A. The following shall be submitted by the' Applicant to the Planning &
Development Department at the time of permit application unless otherwise
modified by the Planning Director:
1. Completed sign application obtained from the City.
2. Appropriate sign plans with number of copies and.exhibits as
required in the application.
3. Appropriate fees as established by Council resolution.
4. Letter of consent or authorization from property owner, or
lessor, or authorized agent of the building or premises upon
which the sign is to be erected.
B. Plans Required - Information required - the following information
must be shown on the sign plan:
1. Sign elevation drawing indicating overall and
letter/figure/design dimensions, colors, materials, proposed
copy and illumination method.
2. Site plan indicating the location of all main and accessory
signs existing or proposed for the site with dimensions,
color, material, copy and method of illumination indicated for
each.
3. Building elevations with signs depicted (for non -freestanding
.signs).
* * t • • * t t t � t • * ♦ :•* # t t r t * * t * *•t * • : • t t t t r t t
Applicant
<L_cif 2e�lo o - l- �.a-n ri C, tt rl
Mailing Address - - �-a' C-�zr.� Y CLu-L3 �2 5(17a
E.s r- f2T Phone: ( co Ft ) 7 7 _�- 7 1-1
Name of Business LcK
Type of Business -`� /� Phone: (Ceti) 7 7.? - 71-7 I
Address of Business S �_' 6 ,
FORM.004/CS -1-
Sign Company' Name `j /4 - -C� G'ls., U 5L BY I`,
Address. Phone:
Sign Company Representative
Type of Signs Proposed:
Number
4. Free Standing
Wall Mounted
Temporary
Number
Main Trade Sign -
Directional Sign
Offsite Advertising
Location of Proposed Signs
Assessor's Parcel Number Zone
Overall dimensions of sign (and of copy face if less) GAq-t'zGe- 3aFt
Materials
Colors rYj" L kz't
Type of Illumination
Declared Value or Contract Price
Signature of Applicant Date V/ � S
Signature of.Property Owner(s)* C LCPS D to
Date
*(Written Authority May be Attached)
NOTE: Any false or misleading information shall be grounds for denial of
this application.
FORM.004/CS -2.-
•
• �19b� 9� - o� �.
kLCXFM
Mr. Jerry'Herman C l a s s i c R o.c k
Community Development Director
City of Le Quints
BY FACSIMILE
Dear Mr. Herman;
VIA FF- oy I
T 2 6 s-5a
U Ty. OF 1A Q-j-f +:TA
P!AltWN CZ D,,-
PARTMENT
October 26th, 1995
KLCX Radio will be providing promotional support for the Grand Opening of
the La Quints Village Center at Washington Street and Calle Tampico on
Saturday, November 11 th from 10am to bum.
KLCX has been contracted by La Quints Properties to stage and host a Gala
Grand Opening celebration to build awareness about the new businesses in
La Quints and to create Interest and desire to visit the new Center.
This specialized marketing -is valuable to the City of La Quinta for obvious
reasons. As the area continues to grow, KLCX looks forward to doing more
business in the City of Lo Quinta to build on the success that we've had for
business in other Desert Cities.
KLCX Radio conducts business (and stages events) in a strictly organized
and legal fashion and, as Promotion Director, i look forward to learning
more about the procedures for staging events in La Quinte. We certainly
enjoy providing promotional support for the Malnstreet Marketplace! .
KLCX requests e permit for a special advertising device for the purpose of
display- ng our 32ft cold air balloon at the Grand Opening festivities on
Nov.11 4h 1 Dam to';p,m, The balloon signage includes: "KLCX" "Mark & Brien"
and "Grand Opening The balloon will be tethered to the ground in the
parking lot closest to Washington, the area will be secured from the
public, and the balloon will be supervised. In the msny, many events
we've had the balloon on display, the KLCX safety record is spotless.
Please let me know what the next step will be in obtaining special
advertising device permit.. Thank You!
Sincerely,
Vt., 6L-11-t 4
Leanna Hofmann
Promotions Director
KLCX "Classics" 102.3FM
'17622 County Club Drive, Suite K • Palm Uesen, CA 92211 • (619) 772-7171 • (619) 772-7177
Z0 WA $*ZOT-x3-im Lb:ST nH1 S6-9Z-1 0
v
F AA
C1d5SiC RC) c k
October 25, 1995
City of La Quinta
Planning & Development Department
78-495 Calle Tampico
La Quinta, CA 92253
Re: Grand Opening of La Quinta Village (Ralphs center) November 11, 1995
Gentlemen:
On behalf of La Quinta Village, we are hereby requesting to conduct a Grand
Opening on referenced date in the center on the corner of Washington Street and
Calle Tampico between the hours of 10:00 AM and 1:00 PM. See attached site
plan.
Equipment to be used on the site shall include:
One 32 foot inflatable cold air balloon tethered.
One 15' X 15' tent/booth
One broadcast/sound truck
Several balloon bouquets and removable signage
One trackless mini -train
Two 12' X 12' inflatable bouncer games
One dunking booth
All games, booths and vehicles shall be attended at all times. KLCX shall play
music, and conduct giveaways. Merchants in the center may serve food or display,
wares in front of their establishments. All equipment and refuse shall be removed
the 'same day.
Best Regards,
KLCX
Hugh Hilles
HH:s
enclosure
MARKNBRIAN
776'� Coi!ntry Club Drive. Si!ite K Palm Desert. CA 9')' 1 I • (b l 1)) 77,_7 ! 7 i o l O'I -7_ • 7 i _,