SAD 1996-094• FILE COPY
4
78-495 CALLE TAMPICO — LA QUINTA, CALIFORNIA. 92253 - (619) 777-7000
FAX- (619) 777-7101
March 14, 1996
Ms. Sally Hillman, Apartment Manager
La Casa La Quinta Apartments
5.1-025 Avenida Martinez, Unit 35
La Quinta, CA 92253
SUBJECT: SPECIAL ADVERTISING DEVICE 96-094
Dear Ms. Hillman:
On March 12, 1996, the Planning Commission, on a 6-1 vote, approved your request to install a 3'
by 10' temporary banner (i.e., Now Renting) at. the La Casa La Quinta Apartments for a 60-day
period by adoption of Minute Motion 96-006. Therefore, the banner can be displayed from March
16, 1996, through May 16, 1996.
If you have any questions, please contact me. at (619) 777-7067.
Cin�araly `
PMENT DIRECTOR
\J 1 .
c: Code Enforcement Department
Ltsad94
®��
MAILING ADDRESS - P.O. BOX. 1504 -. LA QUINTA, CALIFORNIA 92253
DATE:
CASE:
APPLICANT:
REPRESENTATIVE:
PLANNING COMMISSION
STAFF REPORT
MARCH 12, 1996
SPECIAL ADVERTISING DEVICE 96-094
BI # 1
FILE COPY
.. 1
INVESTORS' PROPERTY SERVICES FOR LA CASA LA
QUINTA APARTMENTS (MR. MICHAEL McLEOD)
MS. SALLY HILLMAN, PROPERTY MANAGER
REQUEST: APPROVAL OF A 30 SQ. FT. TEMPORARY BANNER FOR
.THE LA CASA LA QUINTA APARTMENT COMPLEX ON .
THE EAST SIDE OF EISENHOWER DRIVE AND SOUTH OF
CALLE TAMPICO.
LOCATION: 51-025 AVENIDA MARTINEZ
BACKGROUND:
Sign History
On April25, 1995, the Planning Commission allowed the applicant to install a 30 square foot
temporary banner for the existing 34-unit apartment complex because the vacancy rate at the
apartment complex was greater than 50% (i.e., Special Advertising Device 95-066). The banner was
allowed for a 60-day period.
New ADnlication
On February 29, 1996, an application was received from the property management company
requesting permission to reinstall the 3-foot by 10-foot banner on the outside wall of the existing 35
unit apartment complex at the southeast corner of Calle Tampico and Eisenhower Drive: The request
is attached (Attachments 1 and 2). The applicant would' like to use the banner for a 60-day period
because 11 units are vacant.
Municipal Code Provisions
The Commission shall review all special advertising requests pursuant to the provisions of Chapter
5.64 of the Municipal Code. The existing Code allows the Planning Commission to approve
temporary advertising devices other than customary permanent identification signs. This includes
banners greater in size than 2-feet by 8-feet. Section 5.64.020 provides, in part, that permits may be
issued for special purposes, such as grand openings and other special occasions, but not on a
PCGT.116
continuing basis for permanent advertising or identification purposes. Each permit shall be issued for
a specific period of time.
Staff Comments
Ms. Ifillman states the use of the banner last year was very helpful. and they would again like to use
it to market their apartment complex. Eleven units are vacant at this time, therefore, staff supports
use of the existing banner to help attract prospective renters to their apartment complex.
RECOMMENDATION:
By Minute Motion 96- , approve Special Advertising Device 96-094 subject to the attached
Findings and Conditions of Approval.
Attachments: .
1. Location Map
2. Sign Exhibit
3. Conditions of Approval
Associate Planner
Submitted by:
UW� '
CHRISTINE DI IORIO, Planning Manager
PCGT.116
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CASE No.
SPECIAL ADVERTISING DEVICE 96-094 SCALE: I4'is
Location Map
La Casa La Quinta Apartment Complex �.
APR- 7-95 FRI 13S5WARAGON SIGNS
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ATTACHMENT 3 .
CONDITIONS OF APPROVAL - RECOMMENDED
SAD 96-094
LA CASA LA QUINTA APARTMENTS
MARCH 12, 1996
FINDINGS:
1. The proposed temporary banner has been determined to be exempt, Class 11, Section
15311(a), from the provisions of California Environmental Quality Act.
2. The conditions stated below are deemed necessary to protect the health, safety, and
welfare of the community.
CONDITIONS:
1. The banner is allowed for a 60-day period from the date of installation. The
Community Development Department shall approve the placement of the banner
before its installation.
Conap1.327
ATTACHMENT 3
CONDITIONS OF APPROVAL - RECOMMENDED
SAD 96-094
LA CASA LA QUINTA APARTMENTS.
MARCH 12, 1996
FINDINGS:
1. The proposed temporary banner has been determined to be exempt, Class
11, Section 15311(a), from the provisions of California Environmental
Quality Act.
2. The conditions stated below are deemed necessary to protect the health,
safety, and welfare of the community.
3. The temporary advertising is consistent with the standards. of the
Municipal Code of the City of La Quinta.,�Vn
CONDITIONS:
1. The banner is allowed for. a 60-day period from the date of installation.
The Community Development Department- shall approve the. placement of
the banner before its installation.
Conap1.327
BI #1
11
DATE:
CASE:
APPLICANT:
SIGN CONTRACTOR:
PLANNING COMMISSION
STAFF REPORT
i
APRIL 25, 1995 - I
SPECIAL ADVERTISING DEVICE 95-066
INVESTORS' PROPERTY SERVICES FOR LA CASA LA
QUINTA APARTMENTS
PARAGON SIGNS (DOUG SWINDEL)
REQUEST: APPROVAL OF A TEMPORARY BANNER FOR THE LA CASA
LA QUINTA APARTMENT COMPLEX ON THE EAST SIDE
OF EISENHOWER DRIVE AND SOUTH ..OF CALLE
TAMPICO.
LOCATION: - 51-025 AVENIDA MARTINEZ
BACKGROUND:
On April 7, 1995, an application was received from the property
management company requesting permission to install one (3-foot by
10-foot) temporary banner on the outside wall of the existing'35
unit apartment complex at the southeast corner of Calle Tampico and
Eisenhower Drive. The banner is proposed to inform passersby that
they have units available. A copy of the' signage request is
attached (Attachments 1 and 2). The applicant would like to use
the banner for a 60-day period.
Municival Code Provisions
In 1994, the City Council approved a request to' transfer their
approval powers for special advertising to the Planning Commission
pursuant to their amendment of Chapter 5.64 of the Municipal Code.
The existing Code_ allows the Planning Commission to approve
temporary advertising devices other than customary permanent
identification signs. This includes banners greater in size than
2-feet by 8-feet in size. Section 5.64.020 provides, in part, that
permits may be issued for special purposes, such as grand openings
and other special occasions; but not on a continuing basis for
permanent advertising or identification purposes. Each permit
shall be issued for a specific period of time.
Staff Comments
On April 7, staff informed that applicant that they could obtain
staff approval for a 2-foot by 8-foot banner for a.30-day period
based on the City's existing Code provisions. The applicant stated
the 3-foot by 10-foot banner had been made and purchased, and they
PCGT.115
would like to use the banner
for their
temporary advertising
needs.
Staff supports the request
because
there .are 20 units
in, the,
apartment complex vacant at
this time and the banner,will
assist•
their advertising needs at this' time.
•
RECOMMENDATION:
By Minute Motion 95- ,
approve Special Advertising Device
95-•
066 subject to the attached
Findings
and Conditions of.Approval.
Attachments
Y
1., Location Map
2. Sign Exhibit
,s
3.' Conditions of Approval
PCGT.115 "
r
interoffice
M E M O R A N D U M
to: " Stan Sawa, Principal Planner
from: Greg Trousdell, Associate Planner
subject: SAD 96-094
date: February 29, 1996
Ms. Hillman, representing La Casa LQ Apartments, would like to be on the March 12th Commission
agenda to discuss their request to install a banner (30 sq.ft.) for a 60-day period at the apartment
complex on Calle Tampico and Eisenhower Drive. The information is attached.
CONDITIONS OF APPROVAL- RECOMMENDED r
SAD 95-066 ;
LA CASA LA QUINTA APARTMENTS,
APRIL 25, 1995 = J
FINDINGS:
1. The proposed freestanding sign has been determined to be exempt, Class 11, Section
15311(a), from the, provisions -of CEQA. • w.
2: The conditions stated below are deemed necessary to protect the`health, safety, and''
welfare of the community. _._..
3. The temporary advertising is consistent with the standards of the Municipal Code
of the City of La Quinta.
CONDITIONS: '
1. The banner is' allowed for a 60-day-period from the date of installation, The
placement of the banner shall be • approved, by. the Community Development
Department prior to its installation.
CONAPRVL326
CITY OF ILA QUINTA
PO Box 1504 • LA QUINTA, CA 92253 • 619-777-7067 • Fax: 619-777-7155
March 8, 1996
Ms. Sally Hillman, Community Manager
La Casa La Quinta Apartments
51-025 Avenida Martinez, Unit 35
La Quinta, CA 92253
Project: Special Advertising Device 96-094
O/ For your. information- and records.
O Copies as requested (Planning Commission Report)-
0 Receipt
If you have any questions on the above, please contact me at 619-777-7067.
Sincerely,
Greg Trousdell
Associate Planner
GT.
Enclosure
c: Mr. Michael McLeod,Property Supervisor
Investors' Property Services
2651 Hotel Terrace
Santa Ana, CA 92705
interoffice
M E M O R A N D U M
to: Christi di Iorio, Planning Manager
from: Greg Trousdell, Associate Planner
subject: Draft Commission Report
date: March 1, 1996
SAD 96-094
Enclosed is a copy of the draft Commission Report for SAD 96-094 which is scheduled
for the March 12th agenda. A copy of this report was also given to Stan for his review
even though he is on vacation.,
0
r
•
C�
TODAY'S DATE 3-11-96
FYR - STAN _
CHRISTI
DRAFT PLANNING COMMISSION SPEECH
MARCH 12, 1996
SPECIAL ADVERTISING DEVICE 96-094 - APPROVAL OF A 30 SQ. FT. TEMPORARY
BANNER FOR THE LA CASA LA QUINTA APARTMENT COMPLEX ON THE EAST
SIDE OF EISENHOWER DRIVE AND SOUTH OF CALLE TAMPICO. .
BACKGROUND:
Eleven months ago, the Planning Commission allowed the applicant to install a 30 square foot
temporary banner for the existing 34-unit apartment complex because the vacancy rate at the
apartment complex was greater than 50% (i.e., Special Advertising Device 95-066). The banner was
'allowed for a 60-day period. -
On February 29, 1996, an application was received from the property management company
requesting permission to reinstall the 3-foot by 10-foot banner on the outside wall of the existing 35
unit apartment complex at the southeast corner of Calle Tampico and Eisenhower Drive. The
applicant would like to use the banner for a 60-day period because 11 units are vacant. Copies of the
applicant's exhibits are attached to your staff report..
Municipal Code Provisions
The Commission shall review all special advertising requests pursuant to the provisions of Chapter
5.64 of the Municipal Code for temporary advertising devices other than customary- permanent
identification signs. Each permit shall be issued for a specific period of time.
Staff Comments
Ms. ITillman states the use of the banner last year was very helpful and they would again like to use
it to market their apartment complex. Eleven units are vacant at this time, therefore, staff supports
use of the existing banner to help attract prospective renters to their apartment complex.
RECOMMENDATION:
By Minute Motion 96- , approve Special Advertising Device 96-094 subject to the attached
Findings and Conditions of Approval.
Kspeech.116
interoffice.
M E.M O R A N D U M
to: Christi di Iorio, Planning Manager
from: Greg Trousdell, Associate Planner
subject: Draft Commission Report
date: March 1, 1996
SAD 96-094
Enclosed is a copy of the draft Commission Report for SAD 96-094 which is scheduled
for the March 12th agenda. A copy of this report was also given to Stan for his review
even though he is on vacation.
• __�,_�_.,„�,re1?'1y1/,,1?..��ey(,j�j'yearNavMm++lN;�.nNs.�., _'�"�rs_.'.
a k
fill Wit-46 O.EPAR MENT
I
d
PLANNING COMMISSION
STAFF REPORT
DATE: MARCH 12, 1996
CASE: SPECIAL ADVERTISING DEVICE 96-094
APPLICANT: INVESTORS' PROPERTY SERVICES FOR LA CASA LA
QUINTA APARTMENTS
REPRESENTATIVE: MS. SALLY HILLMAN, PROPERTY MANAGER
-a
REQUEST: APPROVAL OF APTEMPORARY BANNER FOR THE LA CASA
LA QUINTA APARTMENT COMPLEX ON THE EAST SIDE OF
EISENHOWER DRIVE AND SOUTH OF CALLE TAMPICO.
LOCATION: 51-025 AVENIDA MARTINEZ
BACKGROUND:
Sian HistoEy
On April 25, 1995, the Planning Commission allowed the applicant to install a 30 square foot banner
for the existing 34-unit apartment complex because the vacancy rate at the, apartment complex was
greater than 50% (i.e., Special Advertising Device 95-066). The banner was allowed for a 60-day .,
period.
New Application
On February.29, 1996, an application was received from the property management company
requesting permission to reinstall the 3-foot by 10-foot banner on the outside wall of the existing 35
unit apartment complex at the southeast corner of Calle Tampico and Eisenhower Drive. T+&+armer-
is_pr-oposed-t-o-iftforni-passersb*-that.they have units available A eopy-e&*e signage- request is
PCGT.116
•
attached (Attachments 1 and 2). The applicant would like, to use the banner for a 60-day period
because 11 units are vacant.
Municipal Code Provisions
The Commission shall review all special advertising requests pursuant to the provisions of Chapter
e
5.64 of the Municipal Code. The existing Code allows the Planning Commission to approve
temporary advertising devices other than customary permanent identification signs. This includes
banners greater in size than 2-feet by 8-feet in size. Section 5.64.020 provides, in part, that permits
may be issued for special purposes, such as grand openings and other special occasions, but not on
a continuing basis for permanent advertising or identification purposes. Each permit shall be issued
for a specific period of time.
Staff Comments
Ms. Hillman states the use of the banner last year was very helpful and they would again like to use
it to market their apartment complex. Eleven units are vacant at this time, therefore, staff supports
use of the existing banner to help attract prospective renters to their apartment complex.
RECOMMENDATION:
By Minute Motion 96- , approve Special Advertising Device 96-094 subject to the attached
PCGT.116
i
Findings and Conditions of Approval.
Attachments
1. Location Map
2. Sign Exhibit
3. Conditions .of Approval
Prepared by:
GREG TROUSDELL, Associate Planner
Submitted by:
CMISTINE DI IORIO, Planning Manager
PCGT.116
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ifftEMORS' .
M .r
4
^ a
PROPERTY SERVICES 2651 Hotel Terrace, Santa Ana, CA .92705 • (714) 708-0180. -,FAX (714) 708-0230
s.,1t
! o
1996 `� ;` - •
February 21, sF
RE: BANNER PERMIT
To Whom` It May Concern:
Enclosed 'is our check for $100.00 to cover the cost of a permit
to put•up a banner at the property located at 51025 and 51025
Avenida Martinez 3'
We are,,requesting permission to erect albanner in,order to
attract prospective renters to our location.
Thank you very much for your cooperationiin this matter. If you
have any questions, you may•contact meat (714)'708-0180,
extension 23. v,
Sincerely, '
Michael McLeod
Property, Supervisor r
}
FS
29 1996
La Casa La Quinta Apts
Sally Hillman, Community Mgr. � y
3'
51-025 Ave. Martinez
Apartment 35
La 9uinta, CA 92253 (619) 664-6620
—'Now In our fifteenth year of Full Service Asset Management
r ,�, I:,