SAD 1996-09503/21/1996 13:16
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E.
6197770, 5
CITY OF LA QU16A
Case Number
Date Received
� n o
APR 0 8 1996 1 d"
1
PLANNING &-DEVELOPMENT=DEPARTMENT
SIGN PERMIT APPLICATION KCL.-yC
.'APPLICATION REQUIREMENTS
A. The following shall be submitted by the Applicant to the Planning &
Development Department at the time of permit application unless otherwise
modified by the Planning Director:
1. Completed sign application obtained from the City.
2. Appropriate sign plans with number of copies and exhibits as
required in the application.
3. Appropriate fees as established by Council resolution.
4. Letter of consent or authorization from property owner, or
lessor, or authorized agent of the building or premises upon
which the sign is to be erected.
B. Plans Required - Information required - the. following information -
must be shown on the sign plan:
1. Sign elevation •drawing indicating overall and
letter/figure/design dimensions, colors, materials, proposed
copy and illumination method.
2. Site plan indicating the location of all main and accessory
signs existing or proposed for the site with dimensions',
color, material, copy and method 'of illumination indicated for
each.
3. Building elevations with signs depicted (for non -freestanding
signs.
Applicant ��LC?C Qd t O ` e_a_r1 R kern earl n
Mailing Address �`�7 , 6-Un-�rr_G1Wo Hc_YL
Phone: �L] 77� --7/7i
Name of Business r 0
Type of Business ejctD ID cS`71q-Tj bl� Phone-: VatV 772 — % (7
Address of Businessrn o a rnQ cU n q acc& ry SS
FQRM.004/CS -,
03/21/1996 13:16
e Stj1dii a_
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7;ai,,�lM_ou_ nted4d '
Temporary
6197777' CITY OF LA QUI*,
Number
Main Trade Sign
Directional Sign
affsite Advertising
:oposed Signs ("alb lal
:cel Number
Zone
lions of sign (and of copy face if less)
nation
or Contract Price
applicant Date
"'AMP
Date
Yority May be Attached)
3e or misleading information shall be grounds for denial of
)lication.
-2�
EMERGENCY AGENDA ITEM
PLANNING COMMISSION
STAFF REPORT
DATE: APRIL 9, 1996
CASE: t SPECIAL ADVERTISING DEVICE 96-095 ,..
REQUEST: APPROVAL OF A 32-FOOT HIGH COLD AIR BALLOON
FOR A ONE -DAY OUTOOR EVENT IN THE ONE ELEVEN -
LA QUINTA SHOPPING CENTER PARKINGLOT.
LOCATION: PARKING LOT OF THE ONE ELEVEN -LA QUINTA
SHOPPING CENTER (I.E., WEST OF .WAL-MART) ON
HIGHWAY 111
APPLICANT: MS. LEANNA HOFMANN, PROMOTIONS DIRECTOR OF
KLCX FM RADIO STATION
New Application
On April 8, 1996, an application was received from Ms. Leanna Hofmann, Promotions Director with
the. KLCX Radio Station, requesting permission to install a 32-foot high cold air balloon in the
parking lot of the One Eleven -La Quinta Shopping Center (Attachments 1 and 2). The balloon will
be located 300-feet north of Highway 111 and west of the existing Wal-Mart store: The applicant
would like to use the balloon for a three hour period (11:00 A.M. to 2:00 P.M.) during their "family
fair" on April 13th. Ms. Hofinann estimates approximately 200-300 people will attend this
promotional function. The applicant has also applied for approval of the outdoor event permit under
Minor Temporary Outdoor Event 96-117 requiring the Director's approval. Staff is presently
working on the Conditions of Approval for the event. Commission approval is required for the
KLCX balloon.
Municipal Code Provisions
The Commission shall review all special advertising requests pursuant to the provisions of Chapter
5.64 of the Municipal Code. The existing Code allows the Planning Commission to approve
temporary advertising devices other than customary permanent identification signs. This includes
banners greater in size than 2-feet by 8-feet and other types of special advertising. Section 5.64.020
provides, in part, that permits may be issued for special purposes, such as grand openings and other
special occasions, but not on a continuing basis for permanent advertising or identification purposes.
Each permit shall be issued for a specific period of time.
PCGT.117-p
Staff Comments
This cold air balloon was used during the one-year anniversary of the La Quinta Village Center on
November 11, 1996 (i.e., MTOE 95=107 and SAD 95-086). The placement of the balloon over 300-
feet north of Highway 111 will not create any problems for the community because the balloon will
be on -site for a limited period reducing the potential to contribute to visual clutter. Staff supports
the request provided the recommended Conditions of Approval are imposed.
RECOMMENDATION:
By Minute Motion 96- approve Special Advertising Device 96-095 to allow a 327foot high
cold air balloon 300-feet from Highway 111 between the hours of 11:00 A.M. and 2:00 P.M., subject
to the attached Findings and Conditions of Approval.
Attachments:
1. Letter from KLCX
2. Location Map
3. Conditions of Approval
A -1
A r
ti
RE SDELL, Associate Planner
Submitted by:
CFIRISTINE DI IORIO, Plii<fnning Manager
PCGT.117-p
•
Attention: Greg Trousdell
Associate Planner
City of La Quinta
From: Leanna Hofmann
Promotions Director
KLCX Radio
•
102.3
KLCX.FM
Classic Rock
r
Lull
p 8 1y>
PI.M"46 I), PART110ENT
April 4th,1996
Dear Grey
As I mentioned on the phone last we spoke, KLCX is staging a remote
broadcast and family fun event at the Wal Mart / Albertson's Center on HWY
111 in La Quinta on Saturday, April 13th from 11am to 2pm.
Special events like this one are important to La Quinta business because it
draws attention to the shopping/retail opprtunities and it brings folks to the
location. J
This "family fun" event . is similar to the one. KLCX hosted at the La Quinta
Village Center for Ralph's last fall, though it will be a bit smaller in scope.
The staging on April 13th includes the KLCX 32ft cold air balloon (tethered
and secured in the parking lot), the KLCX 10' X 15' EZ-UP tent, a standard -size
children's 'bounce house", booths from Center merchants, and a few classic
cars on display. KLCX will hold free prize drawings every half-hour 11am-
2pm at our booth. • The shopping center is supporting the event by having
sales and buying advertising and Albertson's is planning a BBQ for the event,
as well.
KLCX will set up the staging of all activities on one secured and contained
row of parking in the parking lot (that will not interfere with consumers
parking needs). Well have banners. and placards around the center as the
additional signage, nothing unusual. Enclosed, please find the necessary
permit applications. ,
Greg, thank you for your assistance.. KLCX endeavors to stage this event in a
legal and organized fashion: a WIN -WIN for all parties involved.
Leanna
MARK .BRIAN
77622 Country Club Drive, Suite K • Palm Desert, CA 92211 - (619) 772-7171 (619) 772-7177
03/21/1996 13:16 6197777155
CITY OF LA QUINTA PAGE 06
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ATTACHMENT 3 ,
CONDITIONS OF APPROVAL - RECOMMENDED
SAD 96-095 n
KLCX FM RADIO STATION
APRIL 99 1996
FINDINGS:
1. The proposed temporary cold air balloon for the Family Fair has been determined to
be exempt, Class 4, Section 15304(e), from the provisions of California Environmental
Quality Act because it is minor temporaryuse of the land having negligible, or no
permanent effects on the environment (i.e., carnivals, etc.). '
2. The conditions stated below are deemed necessary to protect the health, safety, and'
welfare of the community. _
CONDITIONS•
1. The cold air balloon shall be allowed, April 13, 1996 only, between the hours of 11:00.
A.M. to 2:00 P.M. pursuant to the information and exhibition file with the:Community,:
Development Department. Y _
2. All requirements of Minor Temporary Outdoor Event Permit 96-117 shall be 'met
including providing liability insurance which 'will provide insurance coverage for
employees and patrons attending the outdoor event:
Conap1.328 '
•
•
CITY OF ILA QUINTA
PO Box 1504 • LA QUINTA, CA 92253 • 619-777-7067 • FAX: 619-777-7155
TRANSMITTAL MEMO
TO: IOe'CITY MANAGER
✓PARKS DEPT.
i-- UILDING & SAFETY
+/CODE ENFORCEMENT
WIHERIFF'S DEPT.
//F`IRE MARSHAL
CVWD
III)
CO. OF RIVERSIDE
i/C"HRISTINE DI IORIO
UBLIC WORKS DEPT.
�ERRY HERMAN
&/�TAN SAWA
y�ALLY NESBIT
✓FARED BAKER
A-- . ESLIE MOURIQUAND
SCHOOL DISTRICT (DS/CV)
CITY OF PALM DESERT
CITY OF INDIAN WELLS
CALTR.AN S
FROM: COMMUNITY DEVELOPMENT DEPT. (C/O GREG TROUSDELL)
DATE: APRIL 8, 1996
SUBJECT: FAMILY DAY FAIR (APRIL 13TH)
CASE(S): MINOR TEMPORARY OUTDOOR EVENT 96-117
SPECIAL ADVERTISING DEVICE 96-095
LOC.: ONE. ELEVEN -LA QUINTA CENTER
PLEASE REVIEW AND PROVIDE ANY NEW COMMENTS YOU MAY HAVE ON THE
ATTACHED ITEM BY APRIL 10, 1996, AT 1:00 P.M. THANK YOU.
COMMENTS:
ATTACHMENTS
CITY OF ILA QUINTA
PO Box 1504 • LA QUINTA, CA 92253 • 619-777-7067 • FAx: 619-777-7155
TRANSMITTAL MEMO
TO: ko'CITYMANAGER ✓PUBLIC.WORKS DEPT.
✓PARKS DEPT. /TERRY HERMAN
✓MUILDING,& SAFETY �/�TAN SAWA
W'CODE ENFORCEMENT L.-�ALLY NESBIT
wlSHERIFF'S DEPT. ✓FARED BAKER
/ ;;51R.E MARSHAL &/LESLIE MOURIQUAND
CVWD SCHOOL DISTRICT (DS/CV)
IID CITY OF PALM DESERT
CO. OF RIVERSIDE CITY OF INDIAN WELLS
{/C(HRISTINE DI IORIO CALTRANS
FROM: COMMUNITY DEVELOPMENT DEPT. (C/O GREG TROUSDELL)
DATE: APRIL 8, 1996
SUBJECT: FAMILY DAY FAIR (APRIL 13TH)
CASE(S): MINOR TEMPORARY OUTDOOR EVENT 96-117
SPECIAL ADVERTISING DEVICE 96-095
LOC.: ONE ELEVEN -LA QUINTA CENTER
PLEASE REVIEW AND PROVIDE ANY NEW COMMENTS YOU MAY HAVE ON THE
ATTACHED ITEM BY APRIL 10, 1996, AT 1:00 P.M. THANK YOU.
COMMENTS:
0
ATTACHMENTS
CITYOF LA QUINTA
PO Box 1504 • LA QUINTA, CA 92253 • 619-777-7067 • FAx: 619-777-7155
TRANSMITTAL, MEMO
TO: ✓CITY MANAGER ✓PUBLIC WORKS DEPT.
I✓PARKS DEPT. /FERRY HERMAN
+/BUILDING & SAFETY TAN
SAWA
BODE ENFORCEMENT &..-WALLY NESBIT
✓SHERIFF'S DEPT. ✓F*RED BAKER
SIRE MARSHAL &-�ESLIE MOURIQUAND
CVWD SCHOOL DISTRICT (DS/CV)
IID CITY OF PALM DESERT
CO. OF RIVERSIDE .CITY OF INDIAN WELLS .
t. CHRISTINE DI IORIO CALTRANS
FROM: COMMUNITY DEVELOPMENT DEPT. (C/O GREG TROUSDELL)
DATE: APRIL 8, 1996
SUBJECT: FAMILY DAY FAIR (APRIL 13TH)
CASE(S): MINOR TEMPORARY OUTDOOR EVENT 96-117
SPECIAL ADVERTISING DEVICE 96-095
LOC.: ONE ELEVEN -LA QUINTA.CENTER
PLEASE REVIEW AND PROVIDE ANY NEW COMMENTS YOU MAY HAVE ON THE
ATTACHED ITEM BY APRIL 10, 1996, AT 1:00 P.M. THANK YOU.
COMMENTS: clo m
t .
ATTACHMENTS
- - 1 a au 1 J. 1 V
UlrY OF LA QUINTA PAGE 02
C_ ITY of LA 4A
PLANNING & DEVELOPMENTNT DEPARTMENT
78-495 CALLE.TAMPICO
LA QUINTA, CA 92253
PERMIT NO:
APPLICATION FOR MINOR TEID?ORAAY OUTDOOR EVENT
Proposed Use: 3 - I- -cu 12 Ptr2 IL ► 1J c-, l-<Dr F V E- kJT
w mH ,1 o o7"i2 FI' (J 16 5� ' — C k
Location: RQr K 11,16 Lp-J- (,UR-l_ MAtZ-r
Assessor's Parcel No.?
Length of Activity: (Dates) _ SST. AP a- I L (3 T To: S A''T- . }}-P 12 1 L 13
Houra of Activity:_ i ,g n-, -Ta p m
Equipment,5et Up Date: Equipment Removal Date:
Maximum number of people working at site during activity at any one time: Q
Maximum number of people expected to attend the event at any one time:
Total Per Day: ZOCD '-30o Grand Total: o200 -130Q
APPLICANT:
Name: - k LCX Daytime Phone: 7 7 a -- -1 1 `7
Mailing Addrena: 7?- Cot Z C Oun`Mkf C-LLl e:,, --b2. Slu'(E
signature? dA-4 Cp
0AQPERTY;MWN2Rs
Deytiate ;:Phone:
�sgnature1
FOR STAFF COMPLETION
1. site plan and Description of Activity:
2: Signage Permit Dees Paid $ Receipt No.:
3. Building Permit Fees Paid $ Receipt No.:
4. Proof of Liability Insurance:
S.
Approved
By:
Planning
& Deve opment D rector
5.
Approved
By:
Fire
Marsha
7.
Approved
By:
Sheriff's
Department
8.
Approved
By:
City
Engineer
9.
Conditions of
Approvals
'J
i
nrr� vJr 1770 1J•DIV rKUI`I KUtNiU
TO
??2?1?7 P.O1
Washington/Adams L.L.C.
Angela Koenig
Asset Manager
2451 Canyon Creek Rd.
Fcrnndido. CA 92026
Telephone 619-735-5988
Fax 619-735-5966
April 5, 1996
City of La Quinta
Associate Planner
Attn: Greg Trousdell
Re: 111 La Quinta Center
Dear Greg;
As representative of the owner of the 111 La Quinta, Center, il, is our widerstanding tbat-
on April 13th from 11 am to 2pm, several of the merchants of the center including
Wa1Mart and Albertsons will he sponsoring a special event on site which will encompass
one row of parking. This event will be coordinated exclusively by the tenants and will
include KLCX Classic Rock station staging a remote broadcast from the center during the
same hours.
We are aware of the event and will allnw it to occur at the property site as specified
above. Please let me know if you have any questions.
Sincerely,
Angela Koenig
Asset Manager
Post -It'' brand fax transmittal memo 7671
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