Annual Plan FY 2016-2017 SilverRock ResortCity of La Quinta
CITY COUNCIL MEETING: May 17, 2016
STAFF REPORT
AGENDA TITLE: APPROVE SILVERROCK RESORT 2016/17 ANNUAL PLAN WHICH INCLUDES
THE PURCHASE OF NEW MAINTENANCE EQUIPMENT FROM THE SILVERROCK CAPITAL
RESERVES
RECOMMENDATION
Approve the SilverRock Resort 2016/17 Annual Plan and equipment purchase as
submitted by Landmark Golf Management LLC.
EXECUTIVE SUMMARY
Landmark Golf Management LLC (Landmark) manages the SilverRock Resort golf
course and provides an annual plan, which is presented to City Council for review,
recommendations, and approval.
The SilverRock 2016/17 Annual Plan (Plan) (Attachment 1) reflects the projected
number of rounds, revenues and operations costs.
Landmark is recommending the purchase of long-term use maintenance
equipment from available funds in the SilverRock Capital Reserves.
In June 2016, the back nine holes are scheduled to close in order to
re-construct specific areas of the course for the future hotel development. The
projected loss of revenue during re-construction is included in the Plan.
FISCAL IMPACT
The projected amount for operating expenses is $3,677,085, and projected revenue is
$3,448,861. Additionally, there are City expenditures for contract oversight and for
property outside of the golf management agreement. These expenditures will be
presented to City Council during the budget approval in June 2016.
Currently, the SilverRock Capital Reserves has a balance of $350,587. Landmark is
recommending the purchase of long-term use maintenance equipment (10+ years) for
$159,779 from Capital Reserves, and the remaining short-term use maintenance
equipment (up to 5 years) to be leased for an additional $30,000 annually as an
operations expense.
The food and beverage service at SilverRock is managed under a separate license
agreement between Landmark and the City and is not included in the Plan.
BUSINESS SESSION ITEM NO.
BACKGROUND/ANALYSIS
In July 2012 the City entered into a new Golf Course Management Agreement with
Landmark. The Agreement requires an annual plan for golf course operations. The Plan
not only provides projected annual revenues and expenses for the fiscal year, but also
details department costs, staffing and service levels. The 2016 Plan forecasts a revenue
reduction of $228,224 due to closing the back nine holes; the hotel developer (SilverRock
Development Company) will be realigning these holes to accommodate the luxury hotel.
The assumptions in the attached Plan include:
42,157 rounds of play; the average projected revenue is $81.08 per round, based
on the total revenue (less food and beverage) divided by the total rounds. The
average green fee is $70.46. The difference between revenue per round and the
average green fee is the additional revenue generated from merchandise sales,
range revenue, and lesson revenue. Food and beverage revenue is not included;
Additional $22,000 for increased Coachella Valley Water District canal water rates;
A two percent capital reserve of $59,405 set aside for future golf course equipment
and improvements (per the Management Agreement), and additional
maintenance equipment lease payments of $30,000 annually; and
An increase of the management fee from $96,000 to $103,836 (per the
Management Agreement).
The proposed advertising budget is $231,177. The marketing budget is listed on page 16,
and the marketing narrative is located on pages 20 and 21. SilverRock is being promoted
as a premier golf destination in the Coachella Valley via the internet, newspapers,
magazines, directories, television, and radio. A new addition to the marketing budget is
FootGolf. This summer, Landmark would like to promote a Footgolf course on the front
nine to test its success and functionality. Depending upon interest, this activity may be
continued in the late afternoons during the season (such as the “Walk the Rock”
program). This would be another revenue source and does not interfere with traditional
golf play.
ALTERNATIVES
Approve the annual plan with modifications
Prepared by: Steve Howlett, Facilities Director
Approved by: Frank J. Spevacek, City Manager
Attachment: 1. SilverRock Resort – Arnold Palmer Classic Golf Course – 2016/17
Annual Plan
SilverRock Resort-Arnold Palmer Classic Course
2016-2017 ANNUAL PLAN
Prepared For:
City of La Quinta
SilverRock Resort
Prepared By:
Landmark Golf Management
Submitted:
May 10, 2016
SILVERROCK RESORT
Annual Plan
Fiscal Year 2016-2017
Table of Contents
Part I-Project Overview
Project Fact Sheet 1
Mission Statement 2
Philosophy Statement 3
Organizational Chart 4
Key Employee Staffing 5
Part II-Assumptions
2016-2016 Assumptions 6, 7, 8
Part III-Operational Financial Projections
2016-2017 Consolidated Income Statement 9
Part IV-Department Detail
Golf Rounds and Revenue 10
Golf Shop / Merchandise 11
Carts, Bagroom & Range 12
Course Services 13
Golf Course Maintenance 14, 15
General & Administrative 16
Marketing 17
Clubhouse 18
Miscellaneous 19
Part V-Food and Beverage
Department Detail 20
Part VI-Other
Marketing Narrative Plan 21, 22
2016-2017 Golf Rates 23
Attachment 1 (Course Maintenance Equip) 24
COURSE NAME SilverRock Resort-Arnold Palmer Classic Course
ADDRESS 79-179 Ahmanson Lane, La Quinta, Ca. 92253
TELEPHONE 1-888-600-7272
1-760-777-8884
WEBSITE WWW.SILVERROCK.ORG
MANAGEMENT Randy Duncan, PGA, Director of Golf / General Manager
Scott Werline, Golf Course Superintendent
COURSE YARDAGE SILVER 7,578 PAR 72
GOLD 7,146 PAR 72
BLUE 6,658 PAR 72
WHITE 5,984 PAR 72
GREEN 5,320 PAR 72
RED 4,884 PAR 72
GRASS TYPES GREENS:TIF DWARF
FAIRWAY / TEES:TIF SPORT / 419
ROUGHS:TIF SPORT / 419
OWNER CITY OF LA QUINTA
MANAGED BY LANDMARK GOLF MANAGEMENT, LLC
74-947 HIGHWAY 111, SUITE 200
INDIAN WELLS, CA 92210
PHONE: (760) 776-6688
DATE COURSE OPENED February 14, 2005
PROJECT FACT SHEET
1
SILVERROCK RESORT
Annual Plan
Fiscal Year 2016-2017
Mission Statement
“TO BE THE BEST”
“TO HAVE THE BEST GOLF FACILITIES”
“TO HAVE THE BEST GOLF COURSE CONDITIONS”
“TO PROVIDE THE BEST SERVICE”
SilverRock Resort is dedicated to providing the finest public golf
experience. All Staff Members of the facility play an important role
in our Mission. Staff is supported through training and resources to
ensure success. SilverRock Resort aspires to represent ownership and
management with the highest standard of service in the Golf/Resort
Industry and produce superior golf course conditions to meet and
exceed the goals.
Goals and Objectives: To support our Mission Statement and to
achieve the projected Annual Plan; SilverRock Resort will pursue the
following goals and objectives:
• To hire and train staff members that will provide a high standard
of guest services and maintain the highest level of course
conditions
• To maintain and pursue an aggressive Marketing Plan that
benefits/acknowledges the La Quinta Residents, local residents,
avid tourist golfers and golfing public
• To have each Department operate within their annual budget
allowing SilverRock Resort to reach the net operating goals
2
SILVERROCK RESORT
Annual Plan
Fiscal Year 2016-2017
PHILOSOPHY STATEMENT
After eleven and a half years of operations, an Annual Plan
accommodated the operational start-up through and including
grow-in, final construction of the Arnold Palmer Classic Course, a
notable Grand Opening Celebration and four successful years as
one of the home courses of the Bob Hope Classic. As the 2016-2017
Annual Plan is implemented, focus will continue to be on
broadening the awareness, marketability and noteworthiness of
SilverRock Resort’s Arnold Palmer Classic Course, golf facilities and
amenities.
The philosophy that Landmark Golf Management perpetuates at
SilverRock Resort is: an operation that allows management to utilize
golf industry best-practices in accommodating market-driven
demands as market shifts may occur. Each golf course facility has
its own personality and characteristics; therefore, each golf
operation is unique to some degree and should be managed with
personality and characteristics taken into consideration. Golf
operators that adjust procedures to short and long term market and
industry fluctuations are better suited to maximize opportunities.
In this upcoming twelve months of operations, Landmark Golf
Management will put forth every effort to best position SilverRock
Resort as a place to frequent in the eyes and minds of the influential
decision makers in the world of golf.
BRAND PROMISE
Discover the mystique of SilverRock Resort, the crown
jewel of La Quinta and its golf legacy. Rich in both
history and legend, the majestic Santa Rosa Mountains
frame an unwavering commitment to an exceptional
experience at SilverRock Resort.
Our Promise: Exceptional in All, For All, Always.
3
2016-2017 Annual PlanAsst. Golf ProfessionalsGolf Shop BuyerSales AssociatesCarts/Bag RoomStarters P.A.RangersDriving RangeGuest / Outside ServiceOutside Services ManagerGolf ShopHead Golf ProfessionalAsst. SuperintendentMechanic(s)Irrigation TechnicianSpray TechnicianGreenskeeper(s)Administrative Asst.Golf Course MaintenanceSuperintendentAdmin. Asst.To Controller & GMAccountingController / Human ResourcesRestaurantF&B Server(s) / Cart Attendent(s)Food & BeverageF&B ManagerMarketing & SalesTournament Sales ManagerSilverRock Resort Golf ClubGeneral Mgr. / Director of GolfLandmark Golf ManagementManagement TeamFacilities Department DirectorCity ManagerCity of La QuintaCity Council & Staff4
RUN DATE: 27-Apr-16Key Employee Staffing PREPARED BY: DEPARTMENT SUMMARYJUL.AUG.SEP.OCT.NOV.DEC.JAN.FEB.MAR.APR.MAYJUN.GOLF OPERATION OUTSIDE SERVICESOUTSIDE SERVICES MANAGER (FULL TIME)111111111111OUTSIDE SERVICES SUPERVISORS (FULL-TIME)111111111111DRIVING RANGE (PART-TIME)111111222211CART/BAG/VALET/BAG DROP (FULL-TIME)444444444444CART/BAG/VALET/BAG DROP (PART-TIME)000222222211SHUTTLE DRIVER (PART-TIME)000022222200777911111212121288GOLF SHOP HEAD GOLF PROFESSIONAL (FULL TIME)1111111111111ST ASSISTANT PROFESSIONAL (FULL TIME) 111111111111MERCHANDISER (FULL TIME)111111111111ASSISTANT PROFESSIONAL (FULL TIME)222222222222SALES CLERKS (FULL TIME)111222222222SALES CLERKS (PART TIME)000111111110666888888887COURSE SERVICESSTARTERS (PART TIME)3 3 3 333333333RANGER/MARSHALS (PART TIME)000024444400333357777733GOLF COURSE MAINTENANCESUPERINTENDENT (FULL TIME)1 1 1 111111111ASST SUPERINTENDENT (FULL TIME)111111111111FOREMAN/SPRAY TECHNICIAN (FULL TIME)111111111111HEAD MECHANIC / FACILITY MANAGER (FULL TIME)111111111111ASST MECHANIC (FULL TIME)111111111111HEAD IRRIGATOR (FULL TIME)111111111111ASST IRRIGATOR (FULL TIME)111111111111GREENKEEPERS (FULL TIME)171717171717171717171717ADMINISTRATIVE ASSISTANT (FULL TIME)111111111111TOTAL TURF & ADMIN STAFF 252525252525252525252525LANDSCAPE MAINTENANCEFOREMAN (FULL TIME)1 1 1 111111111IRRIGATOR (FULL TIME)111111111111LANDSCAPERS (FULL TIME)666666666666TOTAL LANDSCAPE CREW 888888888888TOTAL COURSE MAINTENANCE STAFF 333333333333333333333333FOOD & BEVERAGEF & B MANAGER / SUPERVISOR (FULL TIME)111111111111CHEF (FULL TIME)111111111111COOK (FULL TIME)111111111111PREP COOK (FULL TIME)111111111111LEAD SERVER (FULL-TIME)111111111111F & B WAIT/BEVERAGE CART/HALF(FULL TIME)111111111111F & B WAIT/BEVERAGE CART/HALF(PART TIME)222333333332BUSER / DISHWASHER (PART TIME)11111111111199910101010101010109G & ADIRECTOR OF GOLF/GM (FULL TIME)111111111111CLUB CONTROLLER (FULL TIME)111111111111ADMINISTRATIVE ASSISTANT (FULL TIME)111111111111333333333333MARKETING/TOURNAMENTTOURNAMENT SALES / GROUP COORDINATOR (FULL TIME)1 1 1 111111111TOTAL EMPLOYEES62 62 62 67 71737474747466642016-2017 ANNUAL PLAN Landmark Golf Management5
SILVERROCK RESORT
2016-2017 ANNUAL PLAN
2016-2017 Assumptions
Revenue
Back 9 Modifications
Beginning June 1,, 2016, it is assumed that the back 9 at SilverRock Resort will be closed
through October 2016 so that work can be carried out in preparation of the future hotel that
will be positioned on what is the current 18th hole. This work includes; adding a par 3 and
modifying four holes including the repositioning of three greens. The back 9 closure will have
a negative impact on revenues as only the front 9 will remain open during this period of time.
Green Fees:
A green fee includes golf cart and warm-up range balls. A combination of the various green
fee rates and green fee mix of Regular, Twilight, and Resident play is anticipated to yield an
average rate of $70.46 per round on an annualized basis. The green fee rates for the 2016-2017
fiscal year are projected to remain consistent with last year. Green fees will continue to be
based on dynamic pricing and course utilization levels will dictate green fee rates.
It is assumed in this Annual Plan that Resident’s Guests will continue to be offered a discount as
accompanied guests of La Quinta Resident card holders. The Resident Guest rate represents
a 30% discount on the prevailing posted rates and follows similar booking procedures as
extended to a La Quinta Resident card holder; booking three (3) days in advance.
It is also assumed the overseeding dates will be October 10 through November 8, 2016.
Annually overseeding reduces revenues during these dates which is taken into consideration in
these projections with the course being closed these dates. It is also projected that
aerification will occur in August 2016 and June of 2017 which reduces revenue for 3-5 days
with each of these two (2) aerification cycles.
Greens Fee Mix: Through proper marketing, yield management, and limited advanced
Resident bookings the projected mix of green fees is: 30% Resident, 25% Public, 10% Public
Twilight, & 35% Other (tournaments, wholesalers, juniors, resident guests, replays and discounts).
Miscellaneous and Other Revenue: Based on $4.41 per round. This consists of golf club rentals,
golf club repairs, handicap fees, driving range fees, rider fees, 15 % of golf lessons and
Independent Contractor’s Fees (Teaching Professionals).
Driving range fee will be increased on July 1, 2016 from $10 per hour to $15 per hour for non-
residents. This would increase driving range revenue approximately $10,000 per year.
Golf Shop Merchandise: Based on retail sales of $6.22 per round.
6
SILVERROCK RESORT
2016-2017 ANNUAL PLAN
Resident Card Fees: Annual Revenues of $165,300 are based on selling 1,102 La Quinta
Resident Cards for the 2016-2017 Fiscal Year. This is consistent with prior year fees.
Cost of Goods Sold
Merchandise 55 %
Food & Beverage 33 %
Expenses
Golf Carts, Bag Room, and Driving Range: Includes outside service, valet, bag room, and
driving range staff plus supplies and operating expense for this department. Last years
mandated minimum wage increase has already been factored into this annual plan labor
costs.
Golf Shop: Includes golf professionals, merchandising sales staff, receiving staff and golf shop
operational expenses. There are no projected employee compensation increases for this
department in the 2016-2017 Annual Plan. Employee reimbursement to eligible golf staff
members (Director of Golf, Head Golf Professional and Assistant Golf Professionals) has been
budgeted and use not to exceed an annual total of $3,690 for PGA of America training,
education and travel expenses as approved by the Director of Golf / General Manager
throughout the 2016-2017 fiscal year.
Course Services: Includes course service staff consisting of course rangers/starters and related
department supplies and materials.
Golf Course Maintenance: Includes compensation and payroll related costs for Golf Course
Superintendent, grounds maintenance staff, supplies, and materials. Overseeding dates are
projected to be October 10 through November 8, 2016, which results in projected higher labor
cost and supply costs during the annual overseeding process. There are areas on the golf
course that will not be over-seeded in an attempt to reduce costs and conserve water. Golf
Course Superintendent Education, training and travel expense are included in the 2016-2017
Annual Plan. In addition, Front Entry Landscape Maintenance will continue to be accounted
for in this department’s operating budget.
Golf Course Maintenance Equipment: Beginning November 2016, several pieces of equipment
that are between 5-10 years of age will need to be replaced. A list of this equipment to be
replaced can be found on page #24. The new lease will be incorporated into the lease
expense portion of the Annual Plan.
Water & Electrical: The 2016-2017 Annual Plan includes water and electrical costs to irrigate
the golf course and properly maintain the lake system. This is accounted for in the Golf Course
Maintenance budget.
7
SILVERROCK RESORT
2016-2017 ANNUAL PLAN
The CVWD Board accepted and passed Option B moving the East Valley Canal rate from $47.15 now to
effective July 1, 2016 $68.64 an acre foot. This represents a 46% increase in canal water costs.
Annual Electric costs of $141,191 covers 100 percent of the electric costs including; front entry
water falls, golf course pump station, north village lake water falls & circulation pumps, cart
storage area and clubhouse. Water expenses will increase to $70,047 (increase of $22,000 from
prior year). These expenses will continue to be budgeted in the 2016-2017 Annual Plan as
water and electrical costs.
Food & Beverage: Includes food & beverage staff and expenses for the temporary clubhouse.
There is a separate Agreement for the Food & Beverage Department including the Liquor
License arrangement between the City and Landmark Golf Management. There are no
projected employee compensation increases for this department in the 2016-2017 Annual
Plan.
Marketing: Includes marketing, public relations, advertising, web page, collateral and
tournament sales, etc. Refer to pages 21, 22, 23 for the marketing plan narrative.
Clubhouse: Includes clubhouse expenses, maintenance/cleaning staff, landscape
maintenance, parking lot and entry drive clean up. Roving patrol expenses used to secure
the entire property of SilverRock remains included in this department’s operating budget.
Management Fee: The monthly Management Fee of $8,653 per the Golf Course Management
Agreement is budgeted for the 2016-2017 fiscal year. This is a 4% increase over the prior year’s
budget per the Golf Course Management Agreement.
Insurance: Per requirements of the Golf Course Management Agreement in the Annual Plan is
the cost for comprehensive golf club insurance policy, general liability, property, equipment
and business interruption etc.
G&A: Expenses include GM, Controller & Administrative Assistant Salaries, Professional Fees,
Payroll Processing Fees, Equipment Expenses, Equipment Rental and Resident Card Expenses.
Personal Property Lease Tax: Exempt, except personal property taxes on equipment
purchases or leases which are included in this Annual Plan.
Golf Carts Lease: Golf carts are being leased for the Golf Club. The budgeted amount of
$10,500 per month is not expected to increase from the prior year. The current lease expires in
the fall of 2016 and new golf carts will be leased for a three (3) year lease agreement per the
Golf Course Management Agreement. Monthly lease payments are assumed to remain the
same.
GPS Lease: Monthly golf cart GPS rental/lease expense of $4,700 per month will remain
unchanged from the prior year.
8
SilverRock ResortCONSOLIDATED INCOME STATEMENTRUN DATE: 10-May-1610:40 AMFOR FISCAL YEAR - JULY 2016 - JUNE 2017PREPARED BY: Landmark Golf ManagementDEPARTMENT 2016-2017 BUDGETJUL.AUG.SEP.OCT.NOV.DEC.JAN.FEB. MAR.APR.MAY JUN.ROUNDSROUNDS 42,1571,007 1,200 1,400500 4,650 4,100 5,000 5,500 6,000 5,400 4,950 2,450 TOTAL ROUNDS42,1571,007 1,200 1,400500 4,650 4,100 5,000 5,500 6,000 5,400 4,950 2,450REVENUEGREEN FEES 2,970,23626,648 31,755 38,535 13,763 334,335 288,794 388,875 496,306 554,175 370,987 285,924 140,140MISC. REV/RANGE/CARTS/RENTALS185,9672,459 1,960 2,340 1,900 23,403 18,825 31,950 31,650 33,500 18,440 14,395 5,145GOLF SHOP MERCHANDISE262,0143,424 3,900 6,440 2,500 30,225 25,625 31,250 38,500 42,000 33,750 29,700 14,700RESIDENT CARD FEES165,300500500500 7,500 25,000 22,800 22,000 24,000 15,625 15,625 15,625 15,625FOOD & BEVERAGE CONCESSIONS12,000500500500 1,500 1,500 1,500 1,500 1,500 1,500500 500 500TOTAL REVENUE3,595,51733,531 38,615 48,315 27,163 414,463 357,544 475,575 591,956 646,800 439,302 346,144 176,110COST OF SALESPRO SHOP 146,6491,916 2,183 3,604 1,399 16,917 14,342 17,491 21,548 23,507 18,890 16,623 8,228TOTAL COST OF SALES146,6491,916 2,183 3,604 1,399 16,917 14,342 17,491 21,548 23,507 18,890 16,623 8,228GROSS PROFIT3,448,86831,615 36,432 44,711 25,763 397,546 343,201 458,084 570,408 623,293 420,412 329,521 167,882OPERATING EXPENSESGOLF CARTS\BAGS\RANGE 237,43311,752 13,869 12,736 13,429 28,101 22,267 23,826 30,776 23,451 22,951 18,276 16,001GOLF SHOP200,77212,827 12,827 12,452 11,555 18,595 18,595 20,035 18,520 18,520 17,813 21,499 17,536COURSE SERVICES 72,3973,283 3,283 3,968 2,802 6,369 8,981 9,754 9,704 9,704 8,145 3,203 3,203GOLF COURSE MAINTENANCE 1,691,933114,031 123,481 138,096 280,814 166,337 130,600 135,403 125,527 118,373 122,423 117,123 119,725WATER & ELECTRIC COST 249,83823,415 22,810 22,747 18,240 15,369 16,775 17,713 17,148 17,252 21,664 25,736 30,969GENERAL & ADMINISTRATIVE 328,71124,741 25,598 25,191 25,823 30,536 30,511 27,511 27,911 27,461 27,461 28,211 27,761MARKETING 231,1777,539 7,539 14,691 20,966 31,999 27,049 25,901 24,581 24,549 22,799 13,031 10,531CLUBHOUSE 136,33210,636 10,636 10,636 11,736 12,936 10,636 12,736 10,636 13,436 10,636 10,636 11,036MANAGEMENT FEE 103,8368,653 8,653 8,653 8,653 8,653 8,653 8,653 8,653 8,653 8,653 8,653 8,653CAPITAL RESERVES 59,405533635771275 6,687 5,776 7,778 9,926 11,084 7,420 5,718 2,803INSURANCE 32,4002,700 2,700 2,700 2,700 2,700 2,700 2,700 2,700 2,700 2,700 2,700 2,700PERSONAL PROPERTY LEASE TAXES 11,8005,2000 4,000 2,60000000000LEASES321,05022,55022,550 22,550 23,000 28,800 28,800 28,800 28,800 28,800 28,800 28,800 28,800TOTAL OPERATING EXPENSES3,677,085247,860 254,580 279,190 422,593 357,081 311,342 320,809 314,882 303,982 301,464 283,586 279,717NET INCOME(228,217)(216,245) (218,148) (234,480) (396,829) 40,465 31,860 137,275 255,526 319,311 118,948 45,936 (111,835)NET INCOME %-6.3%-644.9% -564.9% -485.3% -1460.9% 9.8% 8.9% 28.9% 43.2% 49.4% 27.1% 13.3% -63.5%Average Green Fee $70.46$26.46 $26.46 $27.53 $27.53 $71.90 $70.44 $77.78 $90.24 $92.36 $68.70 $57.76 $57.20Average $ Misc. Income per Rd$4.41$2.44 $1.63 $1.67 $3.80 $5.03 $4.59 $6.39 $5.75 $5.58 $3.41 $2.91 $2.10Average $ Merchandise per Rd$6.22$3.40 $3.25 $4.60 $5.00 $6.50 $6.25 $6.25 $7.00 $7.00 $6.25 $6.00 $6.00Total Average Revenue per Round$81.08$33.30 $32.18 $34.51 $54.33 $89.13 $87.21 $95.12 $107.63 $107.80 $81.35 $69.93$71.882016-2017 ANNUAL PLAN 9
2016-2017 ANNUAL PLAN SilverRock ResortRUN DATE: 10-May-16 12:19 PMProjections - July 2016 to June 2017PREPARED BY: Landmark Golf Management0.600.40Golf RoundsTotalJUL.AUG.SEP.OCT.NOV.DEC.JAN.FEB.MAR.APR.MAYJUN.Resident Rnds (Weekday)5,69113616218968628554675743810729668331Resident Rnds (Weekend)6,95616619823183767677825908990891817404Sub-Total Resident Rnds 12,6473023604201501395123015001650180016201485735% of Total 0.300.300.300.300.300.300.300.300.300.300.300.300.30Public Rnds (Weekday)4,74311313515856523461563619675608557276Public Rnds (Weekend)5,79713816519369639564688756825743681337Sub-Total Public Rnds10,5392523003501251163102512501375150013501238613% of Total 0.250.250.250.250.250.250.250.250.250.250.250.250.25Public Twi (Weekday)1,89745546323209185225248270243223110Public Twi (Weekend)2,31955667728256226275303330297272135Sub-Total Twilight Rnds4,21610112014050465410500550600540495245% of Total 0.100.100.100.100.100.100.100.100.100.100.100.100.10Other (Weekday)6,64015918922179732646788866945851780386Other (Weekend)8,11519423127096895789963105911551040953472Tournaments 2,95170849835326287350385420378347172Wholesales 2,95170849835326287350385420378347172Resident Guest 1,4753542491816314417519321018917386Stand By Golf 1,4753542491816314417519321018917386Discounts 3,6898810512344407359438481525473433214PGA 738182125981728896105958743Junior 738182125981728896105958743Replay 738182125981728896105958743Sub-Total Other 14,7553524204901751628143517501925210018901733858% of Total0.350.350.350.350.350.350.350.350.350.350.350.350.35Total Rounds42,157100712001400500465041005000550060005400495024500.45 Green Fees0.55Resident Rnds (Weekday)25.00$ 25.00$ 25.00$ 25.00$ 45.00$ 45.00$ 55.00$ 55.00$ 55.00$ 45.00$ 45.00$ 45.00$ Resident Rnds (Weekend)25.00$ 25.00$ 25.00$ 25.00$ 45.00$ 45.00$ 55.00$ 55.00$ 55.00$ 55.00$ 45.00$ 45.00$ Public Rnds (Weekday)25.00$ 25.00$ 25.00$ 25.00$ 85.00$ 90.00$ 100.00$ 130.00$ 135.00$ 90.00$ 65.00$ 60.00$ Public Rnds (Weekend)25.00$ 25.00$ 25.00$ 25.00$ 95.00$ 90.00$ 100.00$ 130.00$ 145.00$ 95.00$ 65.00$ 65.00$ Public Twi (Weekday)30.00$ 30.00$ 30.00$ 30.00$ 75.00$ 75.00$ 80.00$ 85.00$ 80.00$ 80.00$ 55.00$ 55.00$ Public Twi (Weekend)30.00$ 30.00$ 35.00$ 35.00$ 80.00$ 70.00$ 85.00$ 90.00$ 85.00$ 83.00$ 65.00$ 65.00$ Other (Weekday)25.00$ 25.00$ 30.00$ 30.00$ 80.00$ 75.00$ 80.00$ 90.00$ 90.00$ 61.50$ 60.00$ 60.00$ Other (Weekend)30.00$ 30.00$ 30.00$ 30.00$ 80.00$ 80.00$ 80.00$ 95.00$ 95.00$ 65.00$ 65.00$ 65.00$ Golf RevenueResident Rnds (Weekday)267,2903,399$ 4,050$ 4,725$ 1,688$ 28,249$ 24,908$ 37,125$ 40,838$ 44,550$ 32,805$ 30,071$ 14,884$ Resident Rnds (Weekend)335,5984,154$ 4,950$ 5,775$ 2,063$ 34,526$ 30,443$ 45,375$ 49,913$ 54,450$ 49,005$ 36,754$ 18,191$ Public Rnds (Weekday)432,7512,832$ 3,375$ 3,938$ 1,406$ 44,466$ 41,513$ 56,250$ 80,438$ 91,125$ 54,675$ 36,197$ 16,538$ Public Rnds (Weekend)548,9583,462$ 4,125$ 4,813$ 1,719$ 60,741$ 50,738$ 68,750$ 98,313$ 119,625$ 70,538$ 44,241$ 21,897$ Public Twi (Weekday)133,4681,359$ 1,620$ 1,890$ 675$ 15,694$ 13,838$ 18,000$ 21,038$ 21,600$ 19,440$ 12,251$ 6,064$ Public Twi (Weekend)173,3001,662$ 1,980$ 2,695$ 963$ 20,460$ 15,785$ 23,375$ 27,225$ 28,050$ 24,651$ 17,696$ 8,759$ Other (Weekday)472,9373,965$ 4,725$ 6,615$ 2,363$ 58,590$ 48,431$ 63,000$ 77,963$ 85,050$ 52,306$ 46,778$ 23,153$ Other (Weekend)605,9345,815$ 6,930$ 8,085$ 2,888$ 71,610$ 63,140$ 77,000$ 100,581$ 109,725$ 67,568$ 61,937$ 30,656$ Total Revenue2,970,23626,648$ 31,755$ 38,535$ 13,763$ 334,335$ 288,794$ 388,875$ 496,306$ 554,175$ 370,987$ 285,924$ 140,140$ 86,376 72,315 143,413 29,881 324,750 257,672 236,925 469,175 548,995 432,266 271,650 154,289Avg. Rate70.46$ 26.46$ 26.46$ 27.53$ 27.53$ 71.90$ 70.44$ 77.78$ 90.24$ 92.36$ 68.70$ 57.76$ 57.20$ Misc Revenue76.13$ ###########Club Rental 21,079504$ 600$ 700$ 250$ 2,325$ 2,050$ 2,500$ 2,750$ 3,000$ 2,700$ 2,475$ 1,225$ Driving Range Balls 111,483755$ 1,140$ 1,400$ 500$ 15,113$ 10,250$ 20,000$ 20,625$ 22,500$ 8,100$ 7,425$ 3,675$ Rider Fees7,306101$ 120$ 140$ 50$ 465$ 1,025$ 1,250$ 1,375$ 1,500$ 540$ 495$ 245$ Handicap Fees2,500-$ -$ -$ -$ -$ -$ 1,700$ 400$ 400$ -$ -$ -$ Independent Instructor Fees37,000-$ -$ -$ -$ 5,000$ 5,000$ 5,000$ 6,000$ 6,000$ 6,000$ 4,000$ -$ Ball Retreival 4,0001,000$ -$ 1,000$ 1,000$ 1,000$ -$ -$ GPS Advertising Income2,600100$ 100$ 100$ 100$ 500$ 500$ 500$ 500$ 100$ 100$ -$ -$ Total185,9672,459$ 1,960$ 2,340$ 1,900$ 23,403$ 18,825$ 31,950$ 31,650$ 33,500$ 18,440$ 14,395$ 5,145$ 10
2016-2017 ANNUAL PLAN SilverRock ResortRUN DATE: 10-May-16 10:40 AMProjections - July 2016 to June 2017PREPARED BY: Landmark Golf ManagementGOLF SHOP - 61TOTALJUL.AUG.SEP.OCT.NOV.DEC.JAN.FEB.MAR.APR.MAYJUN.GOLF SHOP MERCHANDISE SALESTOTAL # OF ROUNDS42,1571,007 1,200 1,400 500 4,650 4,100 5,000 5,500 6,000 5,400 4,950 2,450AVERAGE REVENUE / ROUND$6.22 $3.40 $3.25 $4.60 $5.00 $6.50 $6.25 $6.25 $7.00 $7.00 $6.25 $6.00 $6.00TOTAL MERCHANDISE SALES$262,0143,424 3,900 6,440 2,500 30,225 25,625 31,250 38,500 42,000 33,750 29,700 14,70013,76458,350MERCHANDISE REVENUE65.00%35.00%Soft Goods Sales170,3092,225 2,535 4,186 1,625 19,646 16,656 20,313 25,025 27,300 21,938 19,305 9,555Hard Goods Sales91,7051,198 1,365 2,254 875 10,579 8,969 10,938 13,475 14,700 11,813 10,395 5,145 TOTAL MERCHANDISE REVENUE 262,014 3,424 3,900 6,440 2,500 30,225 25,625 31,250 38,500 42,000 33,750 29,700 14,700COST OF SALES55.97%55.97% 55.97% 55.97% 55.97% 55.97% 55.97% 55.97% 55.97% 55.97% 55.97% 55.97% 55.97%COS - Merchandise (58%)151,9681,986 2,262 3,735 1,450 17,531 14,863 18,125 22,330 24,360 19,575 17,226 8,526Purchase Disc Taken - (5%)(7,598)(99) (113) (187) (73) (877) (743) (906) (1,117) (1,218) (979) (861) (426)Freight - Merchandise2,28030345622 263 223 272 335 365 294 258 128 TOTAL COST OF SALES146,6491,916 2,183 3,604 1,399 16,917 14,342 17,491 21,548 23,507 18,890 16,623 8,228GROSS PROFIT115,3651,507 1,717 2,836 1,101 13,308 11,283 13,759 16,952 18,493 14,860 13,077 6,472SALARIES AND BENEFITS9,4149,9938,7608,24810,87012,04213,52712,480Salaries and Wages132,1798,503 8,503 8,184 6,814 12,758 12,758 12,758 12,758 12,758 12,158 12,303 11,923Payroll Taxes 18,5051,190 1,190 1,146 954 1,786 1,786 1,786 1,786 1,786 1,702 1,722 1,669Workers' Compensation 4,957319 319 307 256 478 478 478 478 478 456 461 447Health Insurance/Benefits26,2571,705 1,705 1,705 2,046 2,387 2,387 2,387 2,387 2,387 2,387 2,387 2,387 TOTAL SALARIES AND BENEFITS 181,89711,717 11,717 11,342 10,070 17,410 17,410 17,410 17,410 17,410 16,703 16,874 16,426SUPPLIES AND MATERIALSOTHER EXPENSESOffice Supplies 3,000250 250 250 250 250 250 250 250 250 250 250 250Dues and Subscriptions 2,3000 0 0 0 0 0 0 0 0 0 2,300Freight / Delivery 750 0 0 25 25 25 0 0 0 0 0 0Travel 900 0 0 0 0 0 15 1515151515Uniforms2,400100 100 100 100 300 200 500 200 200 200 200 200Telephone 1,320110 110 110 110 110 110 110 110 110 110 110 110Seminars / Training 3,690150 150 150 5000 100 1,250353535 1,25035Miscellaneous 6,000500 500 500 500 500 500 500 500 500 500 500 500 TOTAL OTHER EXPENSES18,8751,110 1,110 1,110 1,485 1,185 1,185 2,625 1,110 1,110 1,110 4,625 1,110 TOTAL EXPENSES200,77212,827 12,827 12,452 11,555 18,595 18,595 20,035 18,520 18,520 17,813 21,499 17,536TOTAL GOLF SHOP MERCHANDISE INCOME (LOSS) (85,408) (11,319) (11,110) (9,616) (10,454) (5,287) (7,312) (6,275) (1,568) (27) (2,953) (8,422) (11,064)Seminars/Training - Reimbursement for eligible golf shop employees (Director of Golf, Head Professional & 3 Assistant Golf Professionals) for PGA Training, Education and Travel Expenses. Office Supplies are made up of: Golf Cart Rental Agreements,Golf Club Rental Agreements, Gift Certificates & Merchandise BagsUniforms- Each Full-Time Emp receives (1) shirt per month11
2016-2017 ANNUAL PLAN SilverRock ResortRUN DATE: 10-May-16 10:40 AMProjections - July 2016 to June 2017PREPARED BY: Landmark Golf ManagementCARTS, BAGROOM & RANGE - 641TOTAL JUL. AUG. SEP. OCT. NOV. DEC. JAN. FEB. MAR. APR. MAY JUN.SALARIES AND BENEFITS7,540 6,574 8,506 4,181 9,821 11,246 12,697 13,780Salaries and Wages139,434 6,885 5,7388,033 6,069 10,980 15,030 16,350 16,350 16,350 16,350 10,950 10,350Payroll Taxes 17,360857 714 1,000 756 1,367 1,871 2,036 2,0362,036 2,036 1,363 1,289Workers' Compensation 5,229258 215 301 228 412 564 613 613613 613 411 388Health Insurance/Benefits8,184682 682 682 682 682 682 682 682682 682 682 682 TOTAL SALARIES AND BENEFITS170,206 8,682 7,349 10,016 7,734 13,441 18,147 19,681 19,681 19,681 19,681 13,406 12,709153,00511,258 8,062 9,0033,900 11,890 15,750 17,092 14,750 15,700 15,750 14,350 15,500SUPPLIES AND MATERIALSRange Expendable Supplies6,750600 600 150 150 1,800 150 1,000 1,000150 150 500 500Towel Replacement2,182120 120 120 120 185 195 250 250250 250 25072Bottled Water11,00050 3,5005050505050 7,00050505050Cart Supplies1,850000 500 500 500757550505050Range Balls9,0000000 9,0000000000 TOTAL SUPPLIES AND MATERIALS30,782 770 4,220 320 820 11,535 895 1,375 8,325500 500 850 672REPAIRS AND MAINTENANCEEquipment Repair - Golf3,600300 300 300 300 300 300 300 300300 300 300 300 TOTAL REPAIRS AND MAINTENANCE3,600 300 300 300 300 300 300 300 300300 300 300 300OTHER EXPENSESExpendable Supplies 52525 25 25 505050505050505050Printing / Stationary 420000000707070707070Cart Maintenance & Repairs 6,450500 500 500 950 500 500 500 500500 500 500 500Freight / Delivery 450757575757575000000Uniforms5,200000 2,000 500 500005000 1,500 200Fuel (Shuttles & Range Picker)3,00000 100 100 300 400 450 450450 450 200 100Laundry and Linen 9,600800 800 800 800 800 800 800 800800 800 800 800Miscellaneous 7,200600 600 600 600 600 600 600 600600 600 600 600 TOTAL OTHER EXPENSES32,845 2,000 2,000 2,100 4,575 2,825 2,925 2,470 2,4702,970 2,470 3,720 2,320 TOTAL EXPENSES237,433 11,752 13,869 12,736 13,429 28,101 22,267 23,826 30,776 23,451 22,951 18,276 16,001Expendable Supplies are made up of: - Scorecards, Tees, Pencils, Trash Bags,Cups & First Aid Supplies.Uniforms- Each employee receives 4 shirts, 1 hat per season12
2016-2017 ANNUAL PLAN SilverRock ResortRUN DATE: 10-May-16 10:40 AMProjections - July 2016 to June 2017PREPARED BY: Landmark Golf ManagementCOURSE SERVICES - 643TOTAL JUL. AUG. SEP. OCT. NOV. DEC. JAN. FEB. MAR. APR. MAY JUN.SALARIES AND BENEFITS1,850 1,400 2,590800 3,600 5,667 5,700 5,700Salaries and Wages58,1082,639 2,639 3,179 1,530 5,175 7,245 8,050 8,050 8,050 6,450 2,550 2,550Payroll Taxes 8,135369369445214725 1,014 1,127 1,127 1,127903357357Workers' Compensation 2,1799999119571942723023023022429696 TOTAL SALARIES AND BENEFITS 68,4223,108 3,108 3,743 1,802 6,094 8,531 9,479 9,479 9,479 7,595 3,003 3,003SUPPLIES AND MATERIALSExpendable Supplies 1,05050 501001001001001001001001007575 TOTAL SUPPLIES AND MATERIALS 1,05050501001001001001001001001007575OTHER EXPENSESUniforms 2,12575 7575800752507575754007575Safety Equipment 600505050505050505050505050Miscellaneous 20000050505050000001 TOTAL OTHER EXPENSES2,926125125125900175350176125125450125125 TOTAL COURSE SERVICES EXPENSES72,3973,283 3,283 3,968 2,802 6,369 8,981 9,754 9,7049,704 8,145 3,203 3,203Expendable Supplies are made up of: Clipboards, Paper (starter sheets, ranger sheets), Towels, Trash BagsUniforms- Each employee receives 4 shirts, 1 hat per season13
SilverRock ResortRUN DATE: 10-May-16 10:40 AMProjections - July 2016 to June 2017PREPARED BY: Landmark Golf ManagementMAINTENANCE DEPARTMENT - 63 TOTAL JUL. AUG. SEP. OCT. NOV. DEC. JAN. FEB. MAR. APR. MAY JUN.SALARIES AND BENEFITS52,273 51,473 52,759 52,975 52,476 54,246 60,398 55,245Salaries and Wages637,49444,337 44,337 44,337 55,056 55,056 58,167 60,903 55,056 55,061 55,061 55,061 55,061Overtime Hourly Wages 15,945000 10,52600 2,5500000 2,869Payroll Taxes 91,4816,207 6,207 6,207 9,181 7,708 8,143 8,883 7,708 7,709 7,709 7,709 8,110Workers' Compensation 24,3081,663 1,663 1,663 2,328 2,065 2,181 2,348 2,065 2,065 2,065 2,065 2,137Health Insurance/Benefits107,8808,990 8,990 8,990 8,990 8,990 8,990 8,990 8,990 8,990 8,990 8,990 8,990 TOTAL SALARIES AND BENEFITS877,10861,19861,19861,19886,08173,81977,48183,67473,81973,82573,82573,82577,167SUPPLIES AND MATERIALSFertilizer112,5009,000 16,000 11,000 17,500 7,500 9,000 9,000 12,500 6,000 5,000 5,000 5,000Flowers/Plants3,05000 1,000 2500 750 750 100 100 100Gas & Oils52,9704,800 4,800 4,900 8,000 5,100 4,000 3,600 3,820 3,850 3,900 3,100 3,100Golf Course Accessories13,000200 200 500 10,000 200 1,200 200 100 100 100 100 100Chemicals & Pesticides34,6003,000 2,500 3,500 4,600 6,900 2,200 2,500 3,000 1,500 2,000 900 2,000Herbicide17,00000 7,0000 5,000 5,00000000POA Control7,0000000 3,5000 3,50000000Sand/Mulch/Bunker13,460390 390 5,000 2,000 4,000 800 380 100 100 100 100 100Seed125,900350 350 250 102,000 20,500 350 350 350 350 350 350 350Small Tools 5,000100 100 2,000 2,000 100 100 100 100 100 100 100 100Sod10,4501,000 2,500 2,000 250 3,250 250 500000 500 200Topdressing 10,6000 2,5000 2,500 3,00000000 1,300 1,3000 TOTAL SUPPLIES AND MATERIALS405,53018,84029,34037,150149,10059,05023,65020,88020,07012,10011,65011,45012,250REPAIRS AND MAINTENANCEBuildings & Bridges 5,5501,250 750 550 500 500 500 250 250 250 250 250 250Equipment36,5002,000 2,500 2,000 11,000 4,000 2,000 2,500 2,500 1,500 2,000 2,500 2,000Irrigation System 19,0504,400 3,500 1,500 2,000 900 550 1,200 1,000 1,000 1,000 1,000 1,000Pumps10,5001,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 5000Lake Maint Contract 31,2002,600 2,600 2,600 2,600 2,600 2,600 2,600 2,600 2,600 2,600 2,600 2,600Trees12,05000 5,500 5500000 2,000 4,00000 TOTAL REPAIRS AND MAINTENANCE114,85011,25010,35013,15017,6509,0006,6507,5507,3508,35010,8506,8505,8502016-2017 ANNUAL PLAN 14
SilverRock ResortRUN DATE: 10-May-16 10:40 AMProjections - July 2016 to June 2017PREPARED BY: Landmark Golf ManagementMAINTENANCE DEPARTMENT - 63 TOTAL JUL. AUG. SEP. OCT. NOV. DEC. JAN. FEB. MAR. APR. MAY JUN.2016-2017 ANNUAL PLAN OTHER EXPENSESContract Services Soil/Tissue Tests4,00000 2,0000000000 2,0000Dues and Subscriptions 5400000000 2400 2000 100Employee Education1,55050505050505050 1,00050505050Equipment Rental 3,400200 150 150 1,000 600 200 200 200 200 200 200 100Auto Expense6,000500 500 500 500 500 500 500 500 500 500 500 500Licenses and Permits 4,180100 1008000000 1,000 2,90000Miscellaneous1,200100 100 100 100 100 100 100 100 100 100 100 100Supplies 4,350750 750 750 500 500 500 100 100 100 100 100 100Propane/Natural Gas 180151515151515151515151515Safety Equipment & Training3,850200 100 750 800 500 400 400 200 200 100 100 100Telephone/DSL10,200850 850 850 850 850 850 850 850 850 850 850 850Waste/Trash Removal6,288524 524 524 524 524 524 524 524 524 524 524 524Uniforms & Linen/Towels 11,040920 920 920 920 920 920 920 920 920 920 920 920 TOTAL OTHER EXPENSES56,7784,2094,0596,6895,2594,5594,0593,6594,6494,4596,4595,3593,359TOTAL MAINTENANCE EXP. (EXCL Landscaping)1,454,26695,497104,947118,187258,090146,428111,840115,763105,88898,734102,78497,48498,6264,500LANDSCAPE13,00012,20012,70013,10011,40013,80012,6009,600Wages160,320 12,880 12,880 12,880 12,880 12,880 12,880 13,840 13,840 13,840 13,840 13,840 13,840Overtime Hourly Wages 6,351 0 0 966 3,381 966 0 0 0 0 0 0 1,038Payroll Taxes 23,334 1,803 1,803 1,938 2,277 1,938 1,803 1,938 1,938 1,938 1,938 1,938 2,083Workers' Compensation 6,171 483 483 507 568 507 483 519 519 519 519 519 545Health Insurance/Benefits32,736 2,728 2,728 2,728 2,728 2,728 2,728 2,728 2,728 2,728 2,728 2,728 2,728Landscape Wages & Benefits228,91217,894 17,894 19,019 21,834 19,019 17,894 19,025 19,025 19,025 19,025 19,025 20,234Small Tools1,025 100 100 100 100 100 75 757575757575Repairs & Maintenance - Drip Irrigation4,250250 250 500 500 500 500 250 250 250 250 250 500Uniforms3,480290 290 290 290 290 290 290 290 290 290 290 290TOTAL LANDSCAPE MAINTENANCE237,667 18,534 18,534 19,909 22,724 19,909 18,759 19,640 19,640 19,640 19,640 19,640 21,099COURSE & LANDSCAPE MAINTENANCE TOTAL 1,691,933114,031 123,481 138,096 280,814 166,337 130,600 135,403 125,527 118,373 122,423 117,123 119,725(EXCL UTILITIES)WATER & ELECTRICITY COSTSWater Cost70,04710,150 8,990 8,932 6,090 4,719 7,685 2,697 2,132 2,247 2,247 4,719 9,439Maint. Shop / So Village Lakes35,6003,200 2,300 2,300 2,300 2,500 2,000 5,000 3,000 3,000 4,000 3,000 3,000Main Meter (FE, PH, CB, CH, NV Lakes)143,10010,000 11,500 11,500 9,200 8,000 7,000 10,000 12,000 12,000 15,400 18,000 18,500Well 1,091652015 650 1509016165171730 TOTAL WATER AND ELECTRIC COST249,83823,415 22,810 22,747 18,240 15,369 16,775 17,713 17,148 17,252 21,664 25,736 30,969 TOTAL COURSE MAINTENANCE EXPENSES1,941,771137,446146,291160,843299,054181,706147,375153,116142,675135,625144,087142,859150,69415
SilverRock ResortRUN DATE: 10-May-16 10:40 AMProjections - July 2016 to June 2017PREPARED BY: Landmark Golf ManagementG & A DEPARTMENT - 67TOTALJUL. AUG. SEP. OCT. NOV. DEC. JAN. FEB. MAR. APR. MAY JUN.SALARIES AND BENEFITSSalaries and Wages205,79615,850 16,450 15,850 16,450 17,650 17,650 17,650 17,650 17,650 17,650 17,650 17,650Payroll Taxes 28,8122,219 2,303 2,219 2,303 2,471 2,471 2,471 2,471 2,471 2,471 2,471 2,471Workers' Compensation 7,717594 617 594 617 662 662 662 662 662 662 662 662Health Insurance/Benefits17,8561,488 1,488 1,488 1,488 1,488 1,488 1,488 1,488 1,488 1,488 1,488 1,488 TOTAL SALARIES AND BENEFITS260,18120,151 20,858 20,151 20,858 22,271 22,271 22,271 22,271 22,271 22,271 22,271 22,271REPAIRS AND MAINTENANCEEquipment Repair 1,9000 100 100 100 900 100 100 100 100 100 100 100TOTAL REPAIRS AND MAINTENANCE1,9000 100 100 100 900 100 100 100 100 100 100 100OTHER EXPENSESOffice Supplies 1,800150 150 150 150 150 150 150 150 150 150 150 150Printing / Stationary 3,300100 100 100 100 100 400 400 400 400 400 400 400Postage 90075 75 75757575757575757575Recruiting / Relocation 1,40000 200 200 200 200 200 200 200000Dues and Subscriptions 1,700500 2005050 200 100 4005050 50050Freight / Delivery 600505050505050505050505050Travel 1,1000 10000000 1000 200 500 200Promotion 1,200100 100 100 100 100 100 100 100 100 100 100 100Auto Expense 6,000500 500 500 500 500 500 500 500 500 500 500 500Equipment Rental (Copier/Storage) 6,600550 550 550 550 550 550 550 550 550 550 550 550Uniforms 1,050757575 150 15075757575757575Professional Fees (I.T. & Safety Fees)10,200850 850 850 850 850 850 850 850 850 850 850 850Seminars / Training 2,400200 200 200 200 200 200 200 200 200 200 200 200Payroll Processing14,4001,200 1,200 1,200 1,200 1,200 1,200 1,200 1,200 1,200 1,200 1,200 1,200Computer Supplies (POS Support Fees)6,300500 500 500 500 500 500 500 500 500 500 500 800Bank & ADP Fees1,080909090909090909090909090Miscellaneous 6,600100 100 100 100 2,600 3,000 100 100 100 100 100 100 TOTAL OTHER EXPENSES66,6304,590 4,640 4,940 4,865 7,365 8,140 5,140 5,540 5,090 5,090 5,840 5,390TOTAL G & A EXPENSES328,71124,741 25,598 25,191 25,823 30,536 30,511 27,511 27,911 27,461 27,461 28,211 27,761Uniforms- Benefit to be shared between GM & ControllerEntertainment & Promotion - GM promoting property for potential clients2016-2017 ANNUAL PLAN 16
2016-2017 ANNUAL PLAN SilverRock ResortMARKETING 10-May-16 10:40 AMProjections - July 2016 to June 2017PREPARED BY: Landmark Golf ManagementMARKETING DEPARTMENT - 66TOTAL JUL. AUG. SEP. OCT. NOV. DEC. JAN. FEB. MAR. APR. MAY JUN.SALARIES AND BENEFITSSalaries and Wages30,0962,508 2,508 2,508 2,508 2,508 2,508 2,508 2,508 2,508 2,508 2,508 2,508Payroll Taxes 4,213351 351 351 351 351 351 351 351 351 351 351 351Workers' Compensation 1,12994 94 94 949494949494949494Health Insurance/Benefits4,092341 341 341 341 341 341 341 341 341 341 341 341 TOTAL SALARIES AND BENEFITS39,5303,294 3,294 3,294 3,294 3,294 3,294 3,294 3,294 3,294 3,294 3,294 3,294OTHER EXPENSESOffice Supplies 1,200100 100 100 100 100 100 100 100 100 100 100 100Printing / Stationary 4,4250 0 200 3,000 200 200 200 125 125 125 125 125Postage 60050 50 50 505050505050505050Contract Services Web Page 1,800150 150 150 150 150 150 150 150 150 150 150 150Dues and Subscriptions 73500000035 400 300000Uniforms 600000 30050505050505000Telephone 1,200100 100 100 100 100 100 100 100 100 100 100 100Civic, Community and Trade Show 2,25075757575 750 750757575757575Public Relations2,0000000 500 500 500 5000000Promotions / Meals 300252525252525252525252525Promotion - (Media, Vendor Days, etc)7000 0 0505050 3005050505050Advertising (Ad Purchases) 169,9873,745 3,745 10,697 13,322 25,680 21,730 20,472 19,112 19,680 18,230 8,012 5,562Collateral Material - (Yrd Bks, Rack Cds, Statn, Brochures)5,500000 500 1,0000 500 500 500 500 1,000 1,000Miscellaneous350000050505050505050 TOTAL OTHER EXPENSES191,647 4,245 4,245 11,397 17,672 28,705 23,755 22,607 21,287 21,255 19,505 9,737 7,237 TOTAL MARKETING EXPENSES231,177 7,539 7,539 14,691 20,966 31,999 27,049 25,901 24,581 24,549 22,799 13,031 10,531Promotion/Meals - Off property events (Chamber Mixers, Rotaries andentertaining potential clients)Promotion/Media/Vendor Days - Radio/TV Onsite Broadcasting.Vendor Days - Show casing property in exchange for positive publicity17
SilverRock ResortMARKETING 10-May-16 10:40 AMProjections - July 2016 to June 2017PREPARED BY: Landmark Golf ManagementTEMPORARY CLUBHOUSE - 800TOTALJUL. AUG. SEP. OCT. NOV. DEC. JAN. FEB. MAR. APR. MAY JUN.SUPPLIES AND MATERIALSExpendable Supplies 2,400200200200200200200200200200200200200Laundry Supplies 2,400200200200200200200200200200200200200 TOTAL SUPPLIES AND MATERIALS4,800400400400400400400400400400400400400REPAIRS AND MAINTENANCEBuilding Structures 3,600300300300300300300300300300300300300Restaurant Repairs 4,800400400400400400400400400400400400400Equipment Repair 4,800400400400400400400400400400400400400 TOTAL REPAIRS AND MAINTENANCE13,2001,1001,1001,1001,1001,1001,1001,1001,1001,1001,1001,1001,100OTHER EXPENSESContract Services Cleaning 22,5001,8251,8251,8252,4251,8251,8251,8251,8251,8251,8251,8251,825Telephone 13,8001,150 1,150 1,150 1,150 1,150 1,150 1,150 1,150 1,150 1,150 1,150 1,150Cable-Roadrunner4,080340340340340340340340340340340340340Water 3,852321321321321321321321321321321321321Safety Equipment 1,200100100100100100100100100100100100100Natural Gas 3,600300300300300300300300300300300300300Flowers and Decorations 1,90000050000500050000400Building Security (Roving Patrol)60,4004,9004,9004,9004,9004,9004,9006,5004,9004,9004,9004,9004,900Miscellaneous 7,0002002002002002,5002002002002,500200200200 TOTAL OTHER EXPENSES118,3329,1369,1369,13610,23611,4369,13611,2369,13611,9369,1369,1369,536 TOTAL CLUBHOUSE EXPENSES136,33210,63610,63610,63611,73612,93610,63612,73610,63613,43610,63610,63611,036Expendable Supplies made up of: Locksmith, Trashbags, Lightbulbs, Mats,Items related to Maintenance of Clubhouse2016-2017 ANNUAL PLAN 18
SilverRock ResortRUN DATE: 10-May-16 10:40 AMProjections - July 2016 to June 2017PREPARED BY: Landmark Golf ManagementMISC. DEPARTMENT - 980 & 990TOTALJUL. AUG. SEP. OCT. NOV. DEC. JAN. FEB. MAR. APR. MAY JUN.12,5007,500MISC OTHER EXPENSESManagement Fee - Fixed103,8368,653 8,653 8,653 8,653 8,653 8,653 8,653 8,653 8,653 8,653 8,653 8,653FF&E Reserve (2.0%)59,405533 635 771 275 6,687 5,776 7,778 9,926 11,084 7,420 5,718 2,803General Liability Insurance32,4002,700 2,700 2,700 2,700 2,700 2,700 2,700 2,700 2,700 2,700 2,700 2,700Personal Property Taxes 11,8005,2000 4,000 2,60000000000207,441 17,086 11,988 16,124 14,228 18,040 17,129 19,131 21,279 22,437 18,773 17,071 14,156LEASE EXPENSESGolf Cart Leases121,05010,050 10,050 10,050 10,500 10,050 10,050 10,050 10,050 10,050 10,050 10,050 10,050Trailer Leases7,200600 600 600 600 600 600 600 600600 600 600 600Golf Course Maintenance Lease116,2006,050 6,050 6,050 6,050 11,500 11,500 11,500 11,500 11,500 11,500 11,500 11,500GPS Lease (Up-Link)56,4004,700 4,700 4,700 4,700 4,700 4,700 4,700 4,700 4,700 4,700 4,700 4,700Equipment Rental Other20,2001,150 1,150 1,150 1,150 1,950 1,950 1,950 1,950 1,950 1,950 1,950 1,950321,050 22,550 22,550 22,550 23,000 28,800 28,800 28,800 28,800 28,800 28,800 28,800 28,8002016-2017 ANNUAL PLAN 19
201-2015 Annual BudgetRUN DATE: 27-Apr-16 11:41 AM PREPARED BY: Landmark Golf ManagementFOOD & BEVERAGE DEPT - 62TOTALJUL.AUG.SEP.OCT.NOV.DEC.JAN.FEB.MAR.APR.MAYJUN.SALARIES AND BENEFITSSalaries and Wages195,75615,13915,13916,3728,47516,09916,28918,91517,78618,91517,92617,44817,253Payroll Taxes 22,4141,7331,7331,8759701,8431,8652,1662,0362,1662,0521,9981,975Workers' Compensation 8,065624624675349663671779733779739719711Health Insurance 38,3962,9792,9792,9793,3103,3103,3103,3103,3103,3103,3103,3102,979 TOTAL SALARIES AND BENEFITS264,63120,47520,47521,90013,10521,91622,13525,17023,86525,17024,02723,47522,918SUPPLIES AND MATERIALSExpendable Supplies 4,000300300300300200400400400400400300300Bar Utensils 1,250150100100100100100100100100100100100Menus, Napkins and Placemats 3,825175175175500250250550350350350350350 TOTAL SUPPLIES AND MATERIALS9,0756255755759005507501,050850850850750750REPAIRS AND MAINTENANCEEquipment Repair 3,000250250250250250250250250250250250250 TOTAL REPAIRS AND MAINTENANCE3,000250250250250250250250250250250250250OTHER EXPENSESOffice Supplies 1,500100100100250250100100100100100100100Phone840707070707070707070707070Equipment Rental 1,29410910910995109109109109109109109109Non-Capital Equipment 600505050505050505050505050Uniforms 3,4001501501501,000150500150150150550150150Laundry and Linen 5,975525525525200525525525525525525525525Lease Payment12,0005005005001,5001,5001,5001,5001,5001,500500500500Bank Fees6,060505505505505505505505505505505505505Seminars / Training 27525252525025252525252525Cleaning Supplies 3,596250250250250250250346350350350350350Licenses and Permits 1,800090000009000000Miscellaneous1,315215100100100100100100100100100100100 TOTAL OTHER EXPENSES38,6552,4993,2842,3844,0453,5093,7344,3803,4843,4842,8842,4842,484 TOTAL EXPENSES315,36123,84924,58425,10918,30026,22526,86930,85028,44929,75428,01126,95926,402 TOTAL FOOD & BEVERAGE PROFIT (Loss)(0)(13,836)(16,043)(7,438)(15,565)12,9538771,95713,63522,19711,5051,905(12,148)Supplies Expendable is made up of: Smallwares, Papergoods, First-aidUniforms- Each employee receives 4 shirts, 1 hat per season2014-2015 Annual Budget20
SilverRock Resort
2016-2017 Marketing Plan Narrative
OBJECTIVE: Continue to expand brand awareness for SilverRock Resort, promote the Arnold
Palmer Classic Course as a premier golf course in the Coachella Valley and increase golf and
golf-related revenues.
The 2016-2017 Marketing Plan is built around an annual Marketing Budget of $231,177. The
Marketing Plan includes: print advertising, TV & radio, digital marketing, social media, collateral
materials, civic and community networking, public relations, golf/consumer trade shows, internet
websites and e-mail marketing.
PRINT ADVERTISING
Print advertising is targeted for Coachella Valley Residents and tourist/resort golfers in local,
regional and Southern California golf and travel publications. Print advertising consists of local
newspaper, golf and travel magazines and regional directories. All print advertising now
includes a digital component that is included in each buy.
Newspaper advertising is placed in The Desert Sun with primary emphasis on “digital ads”
appearing on the Desert Sun website, mobile and App. Special promotions are designed, as
needed by season, and placed in various digital arenas.
Magazines consist of local and regional magazines such as Palm Springs Life, Golf News
Magazine, Desert Golf & Tennis, Southland Golf Magazine, Alaska Airlines, Golfing Palm Springs,
and Desert Golfing Digest. These ads vary from full page to quarter page ads and are full color.
TV & RADIO
Television commercials (30 seconds) are placed on all three (3) local network affiliates (CBS2,
KESQ3-ABC, KMIR6-NBC) and Time Warner cable stations. Local radio is used for 30-second spots
and specific promotions.
IN ROOM MEDIA
In conjunction with the Travelers Channel, currently the SilverRock commercial is showcasing in
18 local hotels representing over 3,500 hotel rooms throughout the Coachella Valley.
The Travelers Channel operates in each hotel, and becomes the hotels local in room concierge.
The Travelers Channel primary goal is to visually promote the local area, points of interest, history,
services, restaurants, shopping, and to help visitors enjoy their stay.
DIGITAL MARKETING
SilverRock will continue to partner with JNS Media and Madden Media with digital marketing.
The marketing plan includes website display banners through the geo target channels like ESPN
LA, GolfChannel.com, PGA.com, SCGA.com, and anyone searching keywords such as Golf,
Best Golf Courses, Tee Times in Greater Palm Springs/La Quinta producing 10 million impressions.
Included in the 2016-2017 Marketing Plan is an ongoing partnership to continue a strong
presence in the digital marketing sector.
SOCIAL MEDIA, APPS, & MOBILE WEBSITES
Social media has proven to be a very successful, powerful and cost effective method of
promoting SilverRock. There will be a continued effort and focus on social media including
enhancing SilverRock’s Facebook “fan base” which has generated over 20,000 likes and has
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been very effective way of communicating SilverRock’s news and information. Increased
presence will continue this year on Facebook, Twitter, Yelp, Greenskeeper.org and YouTube.
These methods of advertising and promotion are truly cost effective as they have minimal costs
or no cost at all associated for these marketing avenues.
On Average, 60% of all tee times are now booked online; a continued emphasis on the mobile
website booking interface that allows visitors to navigate SilverRock’s website more efficiently
and effectively will again be a priority for 2016-2017. This past year, SilverRock’s website was
redesigned to a responsive website which allows any user with a PC, tablet or mobile phone to
navigate the SilverRock website.
SilverRock’s free App available on both Droid and iPhones will continue to be promoted and
updated.
COLLATERAL MATERIALS
Rack cards, scorecards, and information packets presenting SilverRock Resort are used as
marketing tools for SilverRock Resort. Printed material will be produced, as needed, to promote
SilverRock Resort as a former Home Course of the Bob Hope Classic 2008-2011.
CIVIC AND COMMUNITY NETWORKING AND TRADESHOWS
SilverRock Resort is positioned as a community-friendly golf facility and is committed to
developing strong relationships with community organizations such as the La Quinta Chamber of
Commerce and various local service organizations.
At various venues locally and around Southern California, trade shows and expos are held that
provide an opportunity to promote SilverRock Resort. These trade shows and expos are focused
on tourism, golf and golf equipment/apparel, recreation, weddings and other related industries
and businesses. SilverRock will continue to participate in these trade shows.
TOURNAMENTS & GROUP OUTINGS
A continued concentrated effort to attract corporate and group outings will be positioned
through various networking opportunities. Tournament business represents a large portion of
outside play and is an important component of SilverRock’s success.
JUNIOR GOLF
SilverRock will continue to support local Junior Golf by offering various Summer Junior Camps,
Junior Rates and being a host course for the La Quinta High School Boys and Girls Golf Teams.
SilverRock will also continue to participate in SCGA’s Youth on Course program which will
provide juniors in Southern California another avenue to get access to golf courses at affordable
green fees.
FOOTGOLF
This summer, a Footgolf course will be set up on the front 9 at SilverRock to test its success and
functionality at SilverRock. Depending upon the success and interests levels, the course may be
used during the season later in the afternoons (such as the “Walk the Rock” program). This
would be another revenue source and would not interfere with golfers.
FootGolf is a combination of the popular sports of soccer and golf. The game is played with a
regulation #5 soccer ball at a golf course facility on shortened holes with 21-inch diameter cups.
The rules largely correspond to the rules of golf. FootGolf as a game is played throughout the
world in many different forms, but as a sport, it is regulated by the Federation for International
FootGolf (FIFG). The American FootGolf League (AFGL) is the exclusive member of the FIFG and
governing body for the sport of FootGolf in the United States. The AFGL is organizing tournaments
throughout the country working with golf courses to bring FootGolf to their clubs as another
avenue for revenue and to further develop the game of golf.
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4/27/2016SilverRock Resort-Arnold Palmer Classic CourseGOLF RATES 2016-2017 2016201620162016201620162017201720172017Reservation TypeJuly 1-Sept. 11 July 1-Sept. 11 Sept. 12-Oct. 9 Sept. 12-Oct. 9 Nov. 8-Dec. 25 Nov. 8-Dec. 25 Dec. 26-Apr. 30 Dec. 26-Apr. 30 May 1-June 30 May 1-June 30(Book 90 Days) Mon-ThursFri-Sun Mon-ThursFri-Sun Mon-ThursFri-Sun Mon-ThursFri-Sun Mon-ThursFri-SunPublic 35.00$ 35.00$ 55.00$ 55.00$ 130.00$ 130.00$ 170.00$ 170.00$ 90.00$ 110.00$ 9-Holes30.00$ 30.00$ 40.00$ 40.00$ n/an/an/an/an/an/aPublic Twi30.00$ 30.00$ 40.00$ 40.00$ 85.00$ 85.00$ 100.00$ 100.00$ 70.00$ 80.00$ Replay (Booked After Rnd) 25.00$ 25.00$ 25.00$ 25.00$ 50.00$ 50.00$ 50.00$ 50.00$ 35.00$ 35.00$ (Book 3 Days)La Quinta Resident25.00$ 25.00$ 30.00$ 30.00$ 45.00$ 45.00$ 55.00$ 55.00$ 45.00$ 45.00$ La Quinta Resident 9-Hole20.00$ 20.00$ 25.00$ 25.00$ n/an/an/an/an/an/aLa Quinta Resident Guest25.00$ 25.00$ 35.00$ 35.00$ 91.00$ 91.00$ 119.00$ 119.00$ 63.00$ 77.00$ (Book 90 Days)Wholesale40.00$ 40.00$ 40.00$ 40.00$ 105.00$ 105.00$ 140.00$ 140.00$ 65.00$ 75.00$ Wholesale Twilight25.00$ 25.00$ 25.00$ 25.00$ 70.00$ 70.00$ 80.00$ 80.00$ 45.00$ 55.00$ (Book 1 Day)PGA PAID25.00$ 25.00$ 25.00$ 25.00$ 35.00$ 35.00$ 35.00$ 35.00$ 25.00$ 25.00$ Junior Rate (Before 2:00 p.m.)25.00$ 25.00$ 25.00$ 25.00$ 25.00$ 25.00$ 25.00$ 25.00$ 25.00$ 25.00$ Junior Rate (After 2:00 p.m.)10.00$ 10.00$ 15.00$ 15.00$ 15.00$ 15.00$ 15.00$ 15.00$ 15.00$ 15.00$ (Book 1 Day)Stand By Golf Rates to vary based upon actual bookings Rates to vary based upon actual bookings Rates to vary based upon actual bookings Rates to vary based upon actual bookings Rates to vary based upon actual bookin(Book Up to 1 Year)Groups (13+)Negotiated Rates Negotiated Rates Negotiated Rates Negotiated Rates Negotiated Rates Negotiated Rates Negotiated Rates Negotiated Rates Negotiated Rates Negotiated Rates*Juniors are 17 and under*All rates to include green fee, golf cart, limited amount of range balls prior to round, except golf cart for Juniors *Non golfers-ride alongs-must abide by dress code, riders permitted based upon availability at a rate of $25 per rider.*City Employees-Prevailing Resident RatesOTHER FEESRange Not PlayingRate/Fee1 Hour (Non-Residents)15.00$ 1 Hour (Residents)12.00$ All Day Range Fee25.00$ Rental Clubs45.00$ Handicap Membership45.00$ Golf Lessons1 Hour90.00$ 1/2 Hour60.00$ Back 9 Closed / 9 Holes OnlyBack 9 Closed / 9 Holes OnlyPublic golf rates are dynamically priced and may flucuate depending upon course utilization. Overseeding October 10-November 7, 201623
QTY YEAR MANUFACTURERDESCRIPTIONDELIVERED Hours YR Replace Replacement Quantity Unit Price Total Price Trade-In4 2009 John DeereDiesel Triplex - MOW TEES/APPROACHES12/4/2009 2500-3200 2016 JD 2500BD (4) 4 30,612.95$ 122,451.80$ 4,000.00$ 1 2009 John DeereGAS TRIPLEX - COLLARS/GREENS SUMMER12/4/20092016 JD 2500BG (1) 0 24,551.81$ -$ 13 2009 John DeereGATOR - TRANSPORTATION11/17/2009 2200-3500 2016TX Turf Gator (13)7 7,965.87$ 55,761.09$ 32,500.00$ 1 2009 John DeerePROGATOR DIESEL - DUMP12/8/2009 2500 2016 TX Turf Gator (1) 1 22,230.00$ 22,230.00$ 3,500.00$ 22,230.00$ 1 2009 John DeerePRO GATOR DIESEL12/8/2009 2500 2016 JD 2030A (1) 2 21,165.75$ 42,331.50$ 3,500.00$ 42,331.50$ 2 2009 John DeereSand Bunker Rake11/17/2009 3000+ 2016 JD 1200A (2) 2 10,312.48$ 20,624.96$ 2,000.00$ 1 2009 John DeereElectric Turf Gator - SUP. TRANS12/4/2009 2900 2016JD TE GATOR (1)1 10,628.21$ 10,628.21$ 1,000.00$ 1 2009 John DeereElectric Turf Gator - ASSIST. SUP. TRANS12/4/2009 2300 2016JD TE GATOR (1)1 10,628.21$ 10,628.21$ 1,000.00$ 4 2009 John DeereTEE MOWERS 10/26/20092016 JD 260 SL (4) 0 6,938.75$ -$ FMV4 2009 John DeereWALK GREENS MOWER 10/26/2009 n/a2016 JD 220 SL (4) 4 6,484.80$ 25,939.20$ FMV8 2009 John DeereTRAILER STOCK10/26/20092016 JD 22B (3) 4 1,580.15$ 6,320.60$ 2,000.00$ 1 2004 Buffalo Turbine Blower11/1/2004 n/a2016 Turfco Toprent 2 7,295.00$ 14,590.00$ FMV1 2005 TURFCOMOUNTED TOPDRESSER6/16/20052016 JD TD100 (1) 0 6,300.00$ -$ FMV1 2004 Wiedenmann Deep Tine Aerator 11/1/20042016Wiedenmann XP61 25,890.00$ 25,890.00$ FMV25,890.00$ 1 N/A TRU-TURFROLLER9/24/20072016 RS4811-E (1) 0 11,500.00$ -$ 1 2009 John DeerePROGATOR GAS SPRAYER FAIRWAYS12/4/2009 3000+ 2016 JD HD200 (1) 1 31,897.50$ 31,897.50$ 3,500.00$ 31,897.50$ 1 2007 John DeerePG 225 SPRAYER GREENS9/24/2007 3000+ 2016 JD HD300 (1) 1 37,429.17$ 37,429.17$ 3,500.00$ 37,429.17$ 2 2004 John DeerePRO GATOR11/1/2004 2000+ 2016 JD 2030A D (2) 0 21,165.75$ -$ 4831426,722.24$ 56,500.00$ TOTAL EQUIPMENT426,722.24$ 159,778.17$ Total Equipment to be PURCHASED in 2016159,778.17$ Total Equipment to be LEASED in 2016266,944.07$ Minus Trade-in Value56,500.00$ NET AMOUNT TO BE LEASED IN 2016210,444.07$ (5 year FMV lease)MONTHLY LEASE PAYMENT (60 MONTHS)Current Maint Equipment Proposed New Maint Equipment to be Leased or Purchased23