Annual Plan FY 2017-2018 SilverRock ResortCity of La Quinta
CITY COUNCIL MEETING: May 16, 2017
STAFF REPORT
AGENDA TITLE: APPROVE SILVERROCK RESORT 2017/18 ANNUAL PLAN
RECOMMENDATION
Approve the SilverRock Resort 2017/18 Annual Plan.
EXECUTIVE SUMMARY
• Landmark Golf Management LLC (Landmark) manages the SilverRock Resort golf course and
is required to provide an annual operations plan for Council’s review and approval.
• The SilverRock 2017/18 Annual Plan (Plan) (Attachment 1) reflects the projected number of
rounds, revenues and operation costs.
• In May 2017, the back nine holes were closed to re-construct specific areas of the course
for future hotel development, which will generate an operations loss.
FISCAL IMPACT
The General Fund is projected to underwrite $434,000 of 2017/18 SilverRock expenses. Projected
expenses (not including golf course and non-golf course management/oversight costs) are
$3,746,524 and projected revenue is $3,423,491, for a net loss of $323,033. The City will also fund
$110,200 for golf course and non-golf course management/oversight costs. The $434,000 is
included in the proposed 2017/18 Budget.
BACKGROUND/ANALYSIS
In July 2012 the City entered into a Golf Course Management Agreement (Agreement) with
Landmark. The Agreement requires an annual plan for golf operations. The Plan provides
projected annual revenues and expenses, department costs, staffing and service levels. The Plan
forecasts a revenue reduction due to closing the back nine holes; the hotel developer (SilverRock
Development Company) will be realigning these holes to accommodate the luxury hotel.
Additional assumptions include:
• 42,173 rounds of play; the average projected revenue is $80.45 per round, based on the
total revenue (less food and beverage) divided by the total rounds. The average green fee
is $70.28. The difference between revenue per round and the average green fee is the
additional revenue generated from merchandise sales, and range and lesson revenue. Food
and beverage revenue is not included;
BUSINESS SESSION ITEM NO. 3
• A minimum wage increase effective January 1, 2018;
• A two percent capital reserve of $59,281 set aside for future golf course equipment and
improvements (per the Agreement);
• A management fee increase of 4% to $107,987 (per the Agreement); and
• In the event that the temporary clubhouse facility is not equal to or less than what is
offered at the Ahmanson clubhouse, then a reduction in revenues is inevitable. It is
assumed there will be no reduction in amenities such as the practice facilities, pro-shop
with merchandise, and restaurant.
The proposed advertising budget is $230,960 and SilverRock is being promoted as a premier golf
destination in the Coachella Valley via the internet, newspapers, magazines, directories, television,
and radio. This summer, Landmark would like to continue promoting a Footgolf course on the front
nine for potential additional revenue. This activity will continue in the late afternoons during the
season (such as the “Walk the Rock” program). This revenue source does not interfere with
traditional golf play.
ALTERNATIVES
Approve the annual plan with modifications.
Prepared by: Steve Howlett, Facilities Director
Approved by: Frank J. Spevacek, City Manager
Attachment: 1. SilverRock Resort – Arnold Palmer Classic Golf Course – 2017/18
Annual Plan
SilverRock Resort-Arnold Palmer Classic Course
2017-2018 ANNUAL PLAN
Prepared For:
City of La Quinta
SilverRock Resort
Prepared By:
Landmark Golf Management
Submitted:
May 5, 2017
SILVERROCK RESORT
Annual Plan
Fiscal Year 2017-2018
Table of Contents
Part I-Project Overview
Project Fact Sheet 1
Mission Statement 2
Philosophy Statement 3
Organizational Chart 4
Key Employee Staffing 5
Part II-Assumptions
2017-2018 Assumptions 6, 7, 8
Part III-Operational Financial Projections
2017-2018 Consolidated Income Statement 9
Part IV-Department Detail
Golf Rounds and Revenue 10
Golf Shop / Merchandise 11
Carts, Bagroom & Range 12
Course Services 13
Golf Course Maintenance 14, 15
General & Administrative 16
Marketing 17
Clubhouse 18
Miscellaneous 19
Part V-Food and Beverage
Department Detail 20
Part VI-Other
Marketing Narrative Plan 21, 22
2017-2018 Golf Rates 23
COURSE NAME SilverRock Resort-Arnold Palmer Classic Course
ADDRESS 79-179 Ahmanson Lane, La Quinta, Ca. 92253
TELEPHONE 1-888-600-7272
1-760-777-8884
WEBSITE WWW.SILVERROCK.ORG
MANAGEMENT Randy Duncan, PGA, Director of Golf / General Manager
Scott Werline, Golf Course Superintendent
COURSE YARDAGE SILVER 7,578 PAR 72
GOLD 7,146 PAR 72
BLUE 6,658 PAR 72
WHITE 5,984 PAR 72
GREEN 5,320 PAR 72
RED 4,884 PAR 72
GRASS TYPES GREENS: TIF DWARF
FAIRWAY / TEES: TIF SPORT / 419
ROUGHS: TIF SPORT / 419
OWNER CITY OF LA QUINTA
MANAGED BY LANDMARK GOLF MANAGEMENT, LLC
74-947 HIGHWAY 111, SUITE 200
INDIAN WELLS, CA 92210
PHONE: (760) 776-6688
DATE COURSE OPENED February 14, 2005
PROJECT FACT SHEET
May 5, 2017 - Page 1
SILVERROCK RESORT
Annual Plan
Fiscal Year 2017-2018
Mission Statement
“TO BE THE BEST”
“TO HAVE THE BEST GOLF FACILITIES”
“TO HAVE THE BEST GOLF COURSE CONDITIONS”
“TO PROVIDE THE BEST SERVICE”
SilverRock Resort is dedicated to providing the finest public golf
experience. All Staff Members of the facility play an important role
in our Mission. Staff is supported through training and resources to
ensure success. SilverRock Resort aspires to represent ownership and
management with the highest standard of service in the Golf/Resort
Industry and produce superior golf course conditions to meet and
exceed the goals.
Goals and Objectives: To support our Mission Statement and to
achieve the projected Annual Plan; SilverRock Resort will pursue the
following goals and objectives:
• To hire and train staff members that will provide a high standard
of guest services and maintain the highest level of course
conditions
• To maintain and pursue an aggressive Marketing Plan that
benefits/acknowledges the La Quinta Residents, local residents,
avid tourist golfers and golfing public
• To have each Department operate within their annual budget
allowing SilverRock Resort to reach the net operating goals
May 5, 2017 - Page 2
SILVERROCK RESORT
Annual Plan
Fiscal Year 2017-2018
PHILOSOPHY STATEMENT
After twelve and a half years of operations, an Annual Plan
accommodated the operational start-up through and including
grow-in, final construction of the Arnold Palmer Classic Course, a
notable Grand Opening Celebration and four successful years as
one of the home courses of the Bob Hope Classic. As the 2017-2018
Annual Plan is implemented, focus will continue to be on
broadening the awareness, marketability and noteworthiness of
SilverRock Resort’s Arnold Palmer Classic Course, golf facilities and
amenities.
The philosophy that Landmark Golf Management perpetuates at
SilverRock Resort is: an operation that allows management to utilize
golf industry best-practices in accommodating market-driven
demands as market shifts may occur. Each golf course facility has
its own personality and characteristics; therefore, each golf
operation is unique to some degree and should be managed with
personality and characteristics taken into consideration. Golf
operators that adjust procedures to short and long term market and
industry fluctuations are better suited to maximize opportunities.
In this upcoming twelve months of operations, Landmark Golf
Management will put forth every effort to best position SilverRock
Resort as a place to frequent in the eyes and minds of the influential
decision makers in the world of golf.
BRAND PROMISE
Discover the mystique of SilverRock Resort, the crown
jewel of La Quinta and its golf legacy. Rich in both
history and legend, the majestic Santa Rosa Mountains
frame an unwavering commitment to an exceptional
experience at SilverRock Resort.
Our Promise: Exceptional in All, For All, Always.
May 5, 2017 - Page 3
2017-2018 Annual PlanAsst. Golf ProfessionalsGolf Shop BuyerSales AssociatesCarts/Bag RoomStarters P.A.RangersDriving RangeGuest / Outside ServiceOutside Services ManagerGolf ShopHead Golf ProfessionalAsst. SuperintendentMechanic(s)Irrigation TechnicianSpray TechnicianGreenskeeper(s)Administrative Asst.Golf Course MaintenanceSuperintendentAdmin. Asst.To Controller & GMAccountingController / Human ResourcesRestaurantF&B Server(s) / Cart Attendent(s)Food & BeverageF&B ManagerMarketing & SalesTournament Sales ManagerSilverRock Resort Golf ClubGeneral Mgr. / Director of GolfLandmark Golf ManagementManagement TeamFacilities Department DirectorCity ManagerCity of La QuintaCity Council & StaffMay 5, 2017 - Page 4
RUN DATE: 05-May-17Key Employee Staffing PREPARED BY: DEPARTMENT SUMMARY JUL. AUG. SEP. OCT. NOV. DEC. JAN. FEB. MAR. APR. MAY JUN.GOLF OPERATION OUTSIDE SERVICESOUTSIDE SERVICES MANAGER (FULL TIME) 1 1 1 1 1 1 1 1 1 1 1 1OUTSIDE SERVICES SUPERVISORS (FULL-TIME) 1 1 1 1 1 1 1 1 1 1 11DRIVING RANGE (PART-TIME)1 1 1 1 1 1 2 2 2 2 1 1CART/BAG/VALET/BAG DROP (FULL-TIME) 4 4 4 4 4 4 4 4 4 4 4 4CART/BAG/VALET/BAG DROP (PART-TIME) 0 0 0 2 2 2 2 2 2 2 1 1SHUTTLE DRIVER (PART-TIME)0 0 0 0 2 2 2 2 2 2 0 07 7 7 9 11 11 12 12 12 12 8 8GOLF SHOP HEAD GOLF PROFESSIONAL (FULL TIME) 1 1 1 1 1 1 1 1 1 1 1 11ST ASSISTANT PROFESSIONAL (FULL TIME) 1 1 1 1 1 1 1 1 1 1 11MERCHANDISER (FULL TIME)1 1 1 1 1 1 1 1 1 1 1 1ASSISTANT PROFESSIONAL (FULL TIME) 2 2 2 2 2 2 2 2 2 2 2 2SALES CLERKS (FULL TIME)1 1 1 2 2 2 2 2 2 2 2 2SALES CLERKS (PART TIME)0 0 0 1 1 1 1 1 1 1 1 06 6 6 8 8 8 8 8 8 8 8 7COURSE SERVICESSTARTERS (PART TIME)3 3 3 3 3 3 3 3 3 3 3 3RANGER/MARSHALS (PART TIME)0 0 0 0 2 4 4 4 4 4 0 0333357777733GOLF COURSE MAINTENANCESUPERINTENDENT (FULL TIME)1 1 1 1 1 1 1 1 1 1 1 1ASST SUPERINTENDENT (FULL TIME) 1 1 1 1 1 1 1 1 1 1 1 1FOREMAN/SPRAY TECHNICIAN (FULL TIME) 1 1 1 1 1 1 1 1 1 1 1 1HEAD MECHANIC / FACILITY MANAGER (FULL TIME) 1 1 1 1 1 11 1 1 1 1 1ASST MECHANIC (FULL TIME)1 1 1 1 1 1 1 1 1 1 1 1HEAD IRRIGATOR (FULL TIME)1 1 1 1 1 1 1 1 1 1 1 1ASST IRRIGATOR (FULL TIME)1 1 1 1 1 1 1 1 1 1 1 1GREENKEEPERS (FULL TIME)12 12 12 12 17 17 17 17 17 17 17 17ADMINISTRATIVE ASSISTANT (FULL TIME) 1 1 1 1 1 1 1 1 1 1 1 1TOTAL TURF & ADMIN STAFF 20 20 20 20 25 25 25 25 25 25 25 25LANDSCAPE MAINTENANCEFOREMAN (FULL TIME)1 1 1 1 1 1 1 1 1 1 1 1IRRIGATOR (FULL TIME)1 1 1 1 1 1 1 1 1 1 1 1LANDSCAPERS (FULL TIME)6 6 6 6 6 6 6 6 6 6 6 6TOTAL LANDSCAPE CREW 8 8 8 8 8 8 8 8 8 8 8 8TOTAL COURSE MAINTENANCE STAFF 28 28 28 28 33 33 33 33 33 33 33 33FOOD & BEVERAGEF & B MANAGER / SUPERVISOR (FULL TIME) 1 1 1 1 1 1 1 1 1 1 1 1CHEF (FULL TIME)1 1 1 1 1 1 1 1 1 1 1 1COOK (FULL TIME)1 1 1 1 1 1 1 1 1 1 1 1PREP COOK (FULL TIME)1 1 1 1 1 1 1 1 1 1 1 1LEAD SERVER (FULL-TIME)1 1 1 1 1 1 1 1 1 1 1 1F & B WAIT/BEVERAGE CART/HALF(FULL TIME) 1 1 1 1 1 1 1 1 1 1 11F & B WAIT/BEVERAGE CART/HALF(PART TIME) 2 2 2 3 3 3 3 3 3 3 32BUSER / DISHWASHER (PART TIME)1 1 1 1 1 1 1 1 1 1 1 19 9 9 10 10 10 10 10 10 10 10 9G & ADIRECTOR OF GOLF/GM (FULL TIME) 1 1 1 1 1 1 1 1 1 1 1 1CLUB CONTROLLER (FULL TIME)1 1 1 1 1 1 1 1 1 1 1 1ADMINISTRATIVE ASSISTANT (FULL TIME) 1 1 1 1 1 1 1 1 1 1 1 13 3 3 3 3 3 3 3 3 3 3 3MARKETING/TOURNAMENTTOURNAMENT SALES / GROUP COORDINATOR (FULL TIME)1 1 1 1 1 1 1 1 1 1 1 1TOTAL EMPLOYEES57 57 57 62 71 73 74 74 74 74 66 642017-2018 ANNUAL PLAN Landmark Golf ManagementMay 5, 2017 - Page 5
SILVERROCK RESORT
2017-2017 ANNUAL PLAN
2017-2018 Assumptions
Revenue
Back 9 Modifications
Beginning May 1, 2017, it is assumed that the back 9 at SilverRock Resort will be closed and will
continue to be closed through October 2017 so that work can be carried out in preparation of the
future hotel construction that will be positioned on what is the 18th hole. This work includes; adding
a par 3 and modifying four holes including the repositioning of three greens. The back 9 closure
will have a negative impact on revenues as only the front 9 will remain open during this period of
time.
Temporary Clubhouse & Operations
It is assumed that beginning November 7, 2017 (reopening day after overseeding), golf operations
will be out of a temporary location near the front entrance of SilverRock off of Avenue 52. It is also
assumed that the temporary Clubhouse will have the amenities that the current Ahmanson
Clubhouse provides (driving range & practice facilities, golf shop with merchandise & food &
beverage grill). Due to construction, golfers will not start on hole 1; all play will begin on hole 7 and
finish on hole 6. It is assumed there will not be a reduction in revenues as a result of the new
temporary clubhouse and facilities. However, if during construction of the temporary clubhouse and
facilities in the summer of 2017, plans change and the amenities are not equal to the existing
Ahmanson Clubhouse and practice facilities a reduction in revenues will be inevitable.
Green Fees:
A green fee includes golf cart and warm-up range balls. A combination of the various green fee
rates and green fee mix of Regular, Twilight, and Resident play is anticipated to yield an average
rate of $70.28 per round on an annualized basis. The green fee rates for the 2017-2018 fiscal year
are projected to remain consistent with the prior year. Green fee rates will continue to be based on
dynamic pricing and course utilization levels will dictate green fee rates.
It is assumed in this Annual Plan that Resident’s Guests will continue to be offered a discount as
accompanied guests of La Quinta Resident card holders. The Resident’s Guest rate represents a
30% discount on the prevailing posted rates and follows similar booking procedures as extended to
a La Quinta Resident card holder; booking three (3) days in advance.
It is also assumed the overseeding dates will be October 9 through November 6, 2017. Annually
overseeding reduces revenues during these dates which is taken into consideration in these
projections with the course being closed these dates. It is also projected that aerification will occur
in August 2017 and June of 2018 which reduces revenue for 3-5 days with each of these two (2)
aerification cycles.
May 5, 2017 - Page 6
SILVERROCK RESORT
2017-2017 ANNUAL PLAN
Greens Fee Mix: Through proper marketing, yield management, and limited advanced Resident
bookings the projected mix of green fees is: 30% Resident, 25% Public, 10% Public Twilight, &
35% Other (tournaments, wholesalers, juniors, resident guests, replays and discounts).
Miscellaneous and Other Revenue: Based on $3.95 per round. This consists of golf club rentals,
golf club repairs, handicap fees, driving range fees, rider fees, 15 % of golf lessons and
Independent Contractor’s Fees (Teaching Professionals).
Golf Shop Merchandise: Based on retail sales of $6.21 per round.
Resident Card Fees: Annual Revenues of $165,300 are based on selling 1,102 La Quinta
Resident Cards for the 2017-2018 Fiscal Year. This is consistent with prior year fees.
Cost of Goods Sold
Merchandise 55 %
Food & Beverage 33 %
Expenses
Golf Carts, Bag Room, and Driving Range: Includes outside service, bag room, and driving
range staff plus supplies and operating expense for this department. Another minimum wage
increase to $11 per hour is scheduled for January 1, 2018. This increase has been factored into
the 2017-2018 Annual Plan.
Golf Shop: Includes golf professionals, merchandising sales staff, receiving staff and golf shop
operational expenses.
Course Services: Includes course service staff consisting of course rangers/starters and related
department supplies and materials.
Golf Course Maintenance: Includes compensation and payroll related costs for Golf Course
Superintendent, grounds maintenance staff, supplies, and materials. Overseeding dates are
projected to be October 9 through November 6, 2017, which results in projected higher labor cost
and supply costs during the annual overseeding process. There are areas on the golf course that
will not be over-seeded in an attempt to reduce costs and conserve water. Golf Course
Superintendent education, training and travel expense are included in the 2017-2018 Annual Plan.
In addition, Front Entry Landscape Maintenance will continue to be accounted for in this
department’s operating budget. Another minimum wage increase to $11 per hour will take effect
on January 1, 2018.
Water & Electrical: The 2017-2018 Annual Plan includes water and electrical costs to irrigate the
golf course and properly maintain the lake system. This is accounted for in the Golf Course
Maintenance budget.
May 5, 2017 - Page 7
SILVERROCK RESORT
2017-2017 ANNUAL PLAN
The CVWD Board accepted and passed Option B moving the East Valley Canal rate from $47.15 to
$68.64 an acre foot last July. This represented a 46% increase in canal water costs. It is assumed
that there will not be an increase in water for 2017-2018 fiscal year. Annual Electric costs of
$141,191 covers 100 percent of the electric costs including; front entry water falls, golf
course pump station, north village lake water falls & circulation pumps, cart storage area
and clubhouse. These expenses will continue to be budgeted in the 2017-2018 Annual Plan
as water and electrical costs.
Food & Beverage: Includes food & beverage staff and expenses for the temporary clubhouse.
There is a separate Agreement for the Food & Beverage Department including the Liquor License
arrangement between the City and Landmark Golf Management.
Marketing: Includes marketing, public relations, advertising, web page, collateral and tournament
sales, etc. Refer to pages 21 & 22, for the marketing plan narrative.
Clubhouse: Includes clubhouse expenses, maintenance/cleaning staff, landscape maintenance,
parking lot and entry drive clean up. Roving patrol expenses to secure the entire property of
SilverRock continues to be included in this department’s operating budget.
Management Fee: The monthly Management Fee of $8,999 per the Golf Course Management
Agreement is budgeted for the 2017-2018 fiscal year. This is a 4% increase over the prior year’s
budget per the Golf Course Management Agreement.
Insurance: Per requirements of the Golf Course Management Agreement in the Annual Plan is the
cost for comprehensive golf club insurance policy, general liability, property, equipment and
business interruption etc.
G&A: Expenses include GM, Controller & Administrative Assistant Salaries, Professional Fees,
Payroll Processing Fees, Equipment Expenses, Equipment Rental and Resident Card Expenses.
Personal Property Lease Tax: Exempt, except personal property taxes on equipment purchases
or leases which are included in this Annual Plan.
Golf Carts Lease: Golf carts are leased for the Golf Club. The budgeted amount of $10,500 per
month is not expected to increase from the prior year.
GPS Lease: Monthly golf cart GPS rental/lease expense of $4,700 per month will remain
unchanged from the prior year.
May 5, 2017 - Page 8
SilverRock ResortCONSOLIDATED INCOME STATEMENTRUN DATE: 05-May-17 11:34 AMFOR FISCAL YEAR - JULY 2016 - JUNE 2017PREPARED BY: Landmark Golf ManagementDEPARTMENT 2017-2018 BUDGETJUL. AUG. SEP. OCT. NOV. DEC. JAN. FEB. MAR. APR. MAY JUN.ROUNDSROUNDS 42,1731,007 1,239 1,422 455 4,650 4,100 5,000 5,500 6,000 5,400 4,950 2,450 TOTAL ROUNDS42,1731,007 1,239 1,422 455 4,650 4,100 5,000 5,500 6,000 5,400 4,950 2,450REVENUEGREEN FEES 2,964,06025,137 30,929 36,617 11,841 334,335 288,794 388,875 496,306 554,175 370,987 285,924 140,140MISC. REV/RANGE/CARTS/RENTALS166,7662,359 1,920 2,275 1,728 22,903 18,325 26,450 27,025 25,900 18,340 14,395 5,145GOLF SHOP MERCHANDISE262,0173,424 4,027 6,541 2,275 30,225 25,625 31,250 38,500 42,000 33,750 29,700 14,700RESIDENT CARD FEES165,300500 500 500 7,500 25,000 22,800 22,000 24,000 15,625 15,625 15,625 15,625FOOD & BEVERAGE CONCESSIONS12,000500 500 500 1,500 1,500 1,500 1,500 1,500 1,500 500 500 500TOTAL REVENUE3,570,14231,920 37,876 46,433 24,844 413,963 357,044 470,075 587,331 639,200 439,202 346,144 176,110COST OF SALESPRO SHOP 146,6511,916 2,254 3,661 1,273 16,917 14,342 17,491 21,548 23,507 18,890 16,623 8,228TOTAL COST OF SALES146,6511,916 2,254 3,661 1,273 16,917 14,342 17,491 21,548 23,507 18,890 16,623 8,228GROSS PROFIT3,423,49130,004 35,622 42,772 23,571 397,046 342,701 452,584 565,783 615,693 420,312 329,521 167,882OPERATING EXPENSESGOLF CARTS\BAGS\RANGE 251,70312,779 15,524 13,985 14,422 29,955 24,806 25,685 31,330 24,155 23,655 18,841 16,566GOLF SHOP199,99012,777 12,777 12,405 11,529 18,516 18,516 19,956 18,441 18,441 17,741 21,425 17,466COURSE SERVICES 80,2613,770 3,770 4,472 3,084 7,324 10,318 10,614 10,563 10,563 8,833 3,475 3,475GOLF COURSE MAINTENANCE 1,735,790125,520 115,418 139,632 308,333 149,881 136,919 124,532 112,359 126,675 136,766 125,299 134,454WATER & ELECTRIC COST 249,83823,415 22,810 22,747 18,240 15,369 16,775 17,713 17,148 17,252 21,664 25,736 30,969GENERAL & ADMINISTRATIVE 329,05324,845 25,695 25,245 25,870 30,571 30,446 27,546 27,796 27,546 27,546 28,096 27,846MARKETING 230,9607,521 7,521 14,673 20,948 32,476 27,526 26,378 24,063 23,831 22,781 12,913 10,328CLUBHOUSE 136,41210,776 10,776 10,776 11,876 13,076 10,776 11,276 10,776 13,576 10,776 10,776 11,176MANAGEMENT FEE 107,9878,999 8,999 8,999 8,999 8,999 8,999 8,999 8,999 8,999 8,999 8,999 8,999CAPITAL RESERVES 59,281503 619 732 237 6,687 5,776 7,778 9,926 11,084 7,420 5,718 2,803INSURANCE 32,4002,700 2,700 2,700 2,700 2,700 2,700 2,700 2,700 2,700 2,700 2,700 2,700PERSONAL PROPERTY LEASE TAXES 11,8005,200 0 4,000 2,600 0 0 0 0 0 0 0 0LEASES321,05022,550 22,550 22,550 23,000 28,800 28,800 28,800 28,800 28,800 28,800 28,800 28,800TOTAL OPERATING EXPENSES3,746,524261,355 249,159 282,917 451,838 344,354 322,358 311,977 302,902 313,623 317,681 292,779 295,581NET INCOME(323,033)(231,351) (213,537) (240,145) (428,267) 52,692 20,343 140,607 262,880 302,070 102,631 36,742 (127,699)NET INCOME %-9.0%-724.8% -563.8% -517.2% -1723.8% 12.7% 5.7% 29.9% 44.8% 47.3% 23.4% 10.6% -72.5%Average Green Fee $70.28$24.96 $24.96 $25.75 $26.03 $71.90 $70.44 $77.78 $90.24 $92.36 $68.70 $57.76 $57.20Average $ Misc. Income per Rd$3.95$2.34 $1.55 $1.60 $3.80 $4.93 $4.47 $5.29 $4.91 $4.32 $3.40 $2.91 $2.10Average $ Merchandise per Rd$6.21$3.40 $3.25 $4.60 $5.00 $6.50 $6.25 $6.25 $7.00 $7.00 $6.25 $6.00 $6.00Total Average Revenue per Round$80.45$31.70 $30.57 $32.65 $54.60 $89.02 $87.08 $94.02 $106.79 $106.53 $81.33 $69.93 $71.882017-2018 ANNUAL PLAN May 5, 2017 - Page 9
2017-2018 ANNUAL PLAN SilverRock ResortRUN DATE: 05-May-17 09:57 AMProjections - July 2017 to June 2018PREPARED BY: Landmark Golf Management0.600.40Golf Rounds TotalJUL. AUG. SEP. OCT. NOV. DEC. JAN. FEB. MAR. APR. MAY JUN.Resident Rnds (Weekday)5,693136 167 192 61 628 554 675 743 810 729 668 331Resident Rnds (Weekend)6,959166 204 235 75 767 677 825 908 990 891 817 404Sub-Total Resident Rnds 12,652302 372 427 137 1395 1230 1500 1650 1800 1620 1485 735% of Total 0.300.30 0.30 0.30 0.30 0.30 0.30 0.30 0.30 0.30 0.30 0.30 0.30Public Rnds (Weekday)4,744113 139 160 51 523 461 563 619 675 608 557 276Public Rnds (Weekend)5,799138 170 196 63 639 564 688 756 825 743 681 337Sub-Total Public Rnds10,543252 310 356 114 1163 1025 1250 1375 1500 1350 1238 613% of Total 0.250.25 0.25 0.25 0.25 0.25 0.25 0.25 0.25 0.25 0.25 0.25 0.25Public Twi (Weekday)1,89845 56 64 20 209 185 225 248 270 243 223 110Public Twi (Weekend)2,32055 68 78 25 256 226 275 303 330 297 272 135Sub-Total Twilight Rnds4,217101 124 142 46 465 410 500 550 600 540 495 245% of Total 0.100.10 0.10 0.10 0.10 0.10 0.10 0.10 0.10 0.10 0.10 0.10 0.10Other (Weekday)6,642159 195 224 72 732 646 788 866 945 851 780 386Other (Weekend)8,118194 239 274 88 895 789 963 1059 1155 1040 953 472Tournaments 2,95270 87 100 32 326 287 350 385 420 378 347 172Wholesales 2,95270 87 100 32 326 287 350 385 420 378 347 172Resident Guest 1,47635 43 50 16 163 144 175 193 210 189 173 86Stand By Golf 1,47635 43 50 16 163 144 175 193 210 189 173 86Discounts 3,69088 108 124 40 407 359 438 481 525 473 433 214PGA 73818 22 25 8 81 72 88 96 105 95 87 43Junior 73818 22 25 8 81 72 88 96 105 95 87 43Replay 73818 22 25 8 81 72 88 96 105 95 87 43Sub-Total Other 14,761352 434 498 159 1628 1435 1750 1925 2100 1890 1733 858% of Total0.350.350.350.350.350.350.350.350.350.350.350.350.35Total Rounds42,1731,0071,2391,422455465041005000550060005400495024500.45 Green Fees0.55Resident Rnds (Weekday)20.00$ 20.00$ 20.00$ 20.00$ 45.00$ 45.00$ 55.00$ 55.00$ 55.00$ 45.00$ 45.00$ 45.00$ Resident Rnds (Weekend)20.00$ 20.00$ 20.00$ 20.00$ 45.00$ 45.00$ 55.00$ 55.00$ 55.00$ 55.00$ 45.00$ 45.00$ Public Rnds (Weekday)25.00$ 25.00$ 25.00$ 25.00$ 85.00$ 90.00$ 100.00$ 130.00$ 135.00$ 90.00$ 65.00$ 60.00$ Public Rnds (Weekend)25.00$ 25.00$ 25.00$ 25.00$ 95.00$ 90.00$ 100.00$ 130.00$ 145.00$ 95.00$ 65.00$ 65.00$ Public Twi (Weekday)30.00$ 30.00$ 30.00$ 30.00$ 75.00$ 75.00$ 80.00$ 85.00$ 80.00$ 80.00$ 55.00$ 55.00$ Public Twi (Weekend)30.00$ 30.00$ 30.00$ 35.00$ 80.00$ 70.00$ 85.00$ 90.00$ 85.00$ 83.00$ 65.00$ 65.00$ Other (Weekday)25.00$ 25.00$ 30.00$ 30.00$ 80.00$ 75.00$ 80.00$ 90.00$ 90.00$ 61.50$ 60.00$ 60.00$ Other (Weekend)30.00$ 30.00$ 30.00$ 30.00$ 80.00$ 80.00$ 80.00$ 95.00$ 95.00$ 65.00$ 65.00$ 65.00$ Golf RevenueResident Rnds (Weekday) 264,561 2,719$ 3,345$ 3,839$ 1,229$ 28,249$ 24,908$ 37,125$ 40,838$ 44,550$ 32,805$ 30,071$ 14,884$ Resident Rnds (Weekend) 332,262 3,323$ 4,089$ 4,693$ 1,502$ 34,526$ 30,443$ 45,375$ 49,913$ 54,450$ 49,005$ 36,754$ 18,191$ Public Rnds (Weekday) 432,796 2,832$ 3,485$ 3,999$ 1,280$ 44,466$ 41,513$ 56,250$ 80,438$ 91,125$ 54,675$ 36,197$ 16,538$ Public Rnds (Weekend) 549,013 3,462$ 4,259$ 4,888$ 1,564$ 60,741$ 50,738$ 68,750$ 98,313$ 119,625$ 70,538$ 44,241$ 21,897$ Public Twi (Weekday) 133,490 1,359$ 1,673$ 1,920$ 614$ 15,694$ 13,838$ 18,000$ 21,038$ 21,600$ 19,440$ 12,251$ 6,064$ Public Twi (Weekend) 172,929 1,662$ 2,044$ 2,346$ 876$ 20,460$ 15,785$ 23,375$ 27,225$ 28,050$ 24,651$ 17,696$ 8,759$ Other (Weekday) 472,982 3,965$ 4,879$ 6,719$ 2,150$ 58,590$ 48,431$ 63,000$ 77,963$ 85,050$ 52,306$ 46,778$ 23,153$ Other (Weekend) 606,027 5,815$ 7,155$ 8,212$ 2,628$ 71,610$ 63,140$ 77,000$ 100,581$ 109,725$ 67,568$ 61,937$ 30,656$ Total Revenue2,964,060 25,137$ 30,929$ 36,617$ 11,841$ 334,335$ 288,794$ 388,875$ 496,306$ 554,175$ 370,987$ 285,924$ 140,140$ 86,376 72,315 143,413 29,881 324,750 257,672 236,925 469,175 548,995 432,266 271,650 154,289Avg. Rate70.28$ 24.96$ 24.96$ 25.75$ 26.03$ 71.90$ 70.44$ 77.78$ 90.24$ 92.36$ 68.70$ 57.76$ 57.20$ Misc Revenue76.13$ ###########Club Rental 21,087504$ 620$ 711$ 228$ 2,325$ 2,050$ 2,500$ 2,750$ 3,000$ 2,700$ 2,475$ 1,225$ Driving Range Balls 94,872755$ 1,177$ 1,422$ 455$ 15,113$ 10,250$ 15,000$ 16,500$ 15,000$ 8,100$ 7,425$ 3,675$ Rider Fees7,307101$ 124$ 142$ 46$ 465$ 1,025$ 1,250$ 1,375$ 1,500$ 540$ 495$ 245$ Handicap Fees2,500-$ -$ -$ -$ -$ -$ 1,700$ 400$ 400$ -$ -$ -$ Independent Instructor Fees37,000-$ -$ -$ -$ 5,000$ 5,000$ 5,000$ 6,000$ 6,000$ 6,000$ 4,000$ -$ Ball Retreival 4,0001,000$ -$ 1,000$ 1,000$ 1,000$ -$ -$ GPS Advertising Income0-$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ Total166,7662,359$ 1,920$ 2,275$ 1,728$ 22,903$ 18,325$ 26,450$ 27,025$ 25,900$ 18,340$ 14,395$ 5,145$ May 5, 2017 - Page 10
2017-2018 ANNUAL PLAN SilverRock ResortRUN DATE: 05-May-17 09:57 AMProjections - July 2017 to June 2018PREPARED BY: Landmark Golf ManagementGOLF SHOP - 61TOTALJUL.AUG.SEP.OCT.NOV.DEC.JAN.FEB.MAR.APR.MAYJUN.GOLF SHOP MERCHANDISE SALESTOTAL # OF ROUNDS42,1731,007 1,239 1,422 455 4,650 4,100 5,000 5,500 6,000 5,400 4,950 2,450AVERAGE REVENUE / ROUND$6.21 $3.40 $3.25 $4.60 $5.00 $6.50 $6.25 $6.25 $7.00 $7.00 $6.25 $6.00 $6.00TOTAL MERCHANDISE SALES$262,0173,424 4,027 6,541 2,275 30,225 25,625 31,250 38,500 42,000 33,750 29,700 14,70013,99258,125MERCHANDISE REVENUE65.00%35.00%Soft Goods Sales170,3112,225 2,617 4,252 1,479 19,646 16,656 20,313 25,025 27,300 21,938 19,305 9,555Hard Goods Sales91,7061,198 1,409 2,289 796 10,579 8,969 10,938 13,475 14,700 11,813 10,395 5,145 TOTAL MERCHANDISE REVENUE 262,017 3,424 4,027 6,5412,275 30,225 25,625 31,250 38,500 42,000 33,750 29,700 14,700COST OF SALES55.97%55.97% 55.97% 55.97% 55.97% 55.97% 55.97% 55.97% 55.97% 55.97% 55.97% 55.97% 55.97%COS - Merchandise (58%)151,9701,986 2,336 3,794 1,320 17,531 14,863 18,125 22,330 24,360 19,575 17,226 8,526Purchase Disc Taken - (5%)(7,598)(99) (117) (190) (66) (877) (743) (906) (1,117) (1,218) (979) (861) (426)Freight - Merchandise2,28030 35 57 20 263 223 272 335 365 294 258 128 TOTAL COST OF SALES146,6511,916 2,254 3,661 1,273 16,917 14,342 17,491 21,548 23,507 18,890 16,623 8,228GROSS PROFIT115,3661,507 1,773 2,880 1,002 13,308 11,283 13,759 16,952 18,493 14,860 13,077 6,472SALARIES AND BENEFITS9,4149,9938,7608,24810,87012,04213,52712,480Salaries and Wages132,1798,503 8,503 8,184 6,814 12,758 12,758 12,758 12,758 12,758 12,158 12,303 11,923Payroll Taxes 17,1831,105 1,105 1,064 886 1,659 1,659 1,659 1,659 1,659 1,581 1,599 1,550Workers' Compensation 4,957319 319 307 256 478 478 478 478 478 456 461 447Health Insurance/Benefits26,7961,740 1,740 1,740 2,088 2,436 2,436 2,436 2,436 2,436 2,436 2,436 2,436 TOTAL SALARIES AND BENEFITS 181,11511,667 11,667 11,295 10,044 17,331 17,331 17,331 17,331 17,331 16,631 16,800 16,356SUPPLIES AND MATERIALSOTHER EXPENSESOffice Supplies 3,000250 250 250 250 250 250 250 250 250 250 250 250Dues and Subscriptions 2,3000 0 0 0 0 0 0 0 0 0 2,300Freight / Delivery 750 0 0 25 25 25 0 0 0 0 0 0Travel 900 0 0 0 0 0 15 15 15 15 15 15Uniforms2,400100 100 100 100 300 200 500 200 200 200 200 200Telephone 1,320110 110 110 110 110 110 110 110 110 110 110 110Seminars / Training 3,690150 150 150 500 0 100 1,250 35 35 35 1,250 35Miscellaneous 6,000500 500 500 500 500 500 500 500 500 500 500 500 TOTAL OTHER EXPENSES 18,8751,110 1,110 1,110 1,485 1,185 1,185 2,625 1,110 1,110 1,110 4,625 1,110 TOTAL EXPENSES199,99012,777 12,777 12,405 11,529 18,516 18,516 19,956 18,441 18,441 17,741 21,425 17,466TOTAL GOLF SHOP MERCHANDISE INCOME (LOSS) (84,624) (11,269) (11,004) (9,525) (10,527) (5,208) (7,233) (6,197) (1,490) 51 (2,880) (8,348) (10,994)Seminars/Training - Reimbursement for eligible golf shop employees (Director of Golf, Head Professional & 3 Assistant Golf Professionals) for PGA Training, Education and Travel Expenses. Office Supplies are made up of: Golf Cart Rental Agreements,Golf Club Rental Agreements, Gift Certificates & Merchandise BagsUniforms- Each Full-Time Emp receives (1) shirt per monthMay 5, 2017 - Page 11
2017-2018 ANNUAL PLAN SilverRock ResortRUN DATE: 05-May-17 09:57 AMProjections - July 2017 to June 2018PREPARED BY: Landmark Golf ManagementCARTS, BAGROOM & RANGE - 641 TOTAL JUL. AUG. SEP. OCT. NOV. DEC. JAN. FEB. MAR. APR. MAY JUN.SALARIES AND BENEFITS7,540 6,574 8,506 4,181 9,821 11,246 12,697 13,780Salaries and Wages149,934 7,714 6,375 9,053 6,868 12,435 17,160 17,895 16,81516,815 16,815 11,295 10,695Incentives \ Bonus 0Payroll Taxes 18,667960 794 1,127 855 1,548 2,136 2,228 2,093 2,093 2,093 1,406 1,332Workers' Compensation 5,623289 239 339 258 466 644 671 631 631 631 424 401Health Insurance/Benefits8,352696 696 696 696 696 696 696 696 696 696 696 696 TOTAL SALARIES AND BENEFITS 182,576 9,659 8,104 11,215 8,677 15,145 20,636 21,490 20,235 20,235 20,235 13,821 13,124153,00511,258 8,062 9,003 3,900 11,890 15,750 17,092 14,750 15,70015,750 14,350 15,500SUPPLIES AND MATERIALSRange Expendable Supplies6,750600 600 150 150 1,800 150 1,000 1,000 150 150 500 500Towel Replacement2,182120 120 120 120 185 195 250 250 250 250 250 72Bottled Water12,900100 4,400 100 100 200 100 100 7,000 200 200 200 200Cart Supplies1,8500 0 0 500 500 500 75 75 50 50 50 50Range Balls9,0000 0 0 0 9,000 0 0 0 0 0 0 0 TOTAL SUPPLIES AND MATERIALS 32,682 820 5,120 370 870 11,685 945 1,425 8,325 650 650 1,000 822REPAIRS AND MAINTENANCEEquipment Repair - Golf3,600300 300 300 300 300 300 300 300 300 300 300 300 TOTAL REPAIRS AND MAINTENANCE 3,600 300 300 300 300 300 300 300 300 300 300 300 300OTHER EXPENSESExpendable Supplies 52525 25 25 50 50 50 50 50 50 50 50 50Printing / Stationary 4200 0 0 0 0 0 70 70 70 70 70 70Cart Maintenance & Repairs 6,450500 500 500 950 500 500 500 500 500 500 500 500Freight / Delivery 45075 75 75 75 75 75 0 0 0 0 0 0Uniforms5,2000 0 0 2,000 500 500 0 0 500 0 1,500 200Fuel (Shuttles & Range Picker)3,0000 0 100 100 300 400 450 450 450 450 200 100Laundry and Linen 9,600800 800 800 800 800 800 800 800 800 800 800 800Miscellaneous 7,200600 600 600 600 600 600 600 600 600 600 600 600 TOTAL OTHER EXPENSES32,845 2,000 2,000 2,100 4,575 2,825 2,925 2,470 2,470 2,9702,470 3,720 2,320 TOTAL EXPENSES251,703 12,779 15,524 13,985 14,422 29,955 24,806 25,685 31,330 24,155 23,655 18,841 16,566Expendable Supplies are made up of: - Scorecards, Tees, Pencils, Trash Bags,Cups & First Aid Supplies.Uniforms- Each employee receives 4 shirts, 1 hat per seasonMay 5, 2017 - Page 12
2017-2018 ANNUAL PLAN SilverRock ResortRUN DATE: 05-May-17 09:57 AMProjections - July 2017 to June 2018PREPARED BY: Landmark Golf ManagementCOURSE SERVICES - 643 TOTAL JUL. AUG. SEP. OCT. NOV. DEC. JAN. FEB. MAR. APR. MAY JUN.SALARIES AND BENEFITS1,850 1,400 2,590 800 3,600 5,667 5,700 5,700Salaries and Wages65,3413,079 3,079 3,638 1,785 6,038 8,453 8,855 8,855 8,855 7,095 2,805 2,805Incentives \ Bonus 00 0 0 0 0 0 0 0 0 0 0 0Incentives \ Commission 00 0 0 0 0 0 0 0 0 0 0 0Payroll Taxes 8,494400 400 473 232 785 1,099 1,151 1,151 1,151 922 365 365Workers' Compensation 2,450115 115 136 67 226 317 332 332 332 266 105 105 TOTAL SALARIES AND BENEFITS 76,2863,595 3,595 4,247 2,084 7,049 9,868 10,338 10,338 10,338 8,283 3,275 3,275SUPPLIES AND MATERIALSExpendable Supplies 1,05050 50 100 100 100 100 100 100 100 100 75 75 TOTAL SUPPLIES AND MATERIALS 1,05050 50 100 100 100 100 100 100 100 100 75 75OTHER EXPENSESUniforms 2,12575 75 75 800 75 250 75 75 75 400 75 75Safety Equipment 60050 50 50 50 50 50 50 50 50 50 50 50Miscellaneous 2000 0 0 50 50 50 50 0 0 0 0 01 TOTAL OTHER EXPENSES 2,926125 125 125 900 175 350 176 125 125 450 125 125 TOTAL COURSE SERVICES EXPENSES80,2613,770 3,770 4,472 3,084 7,324 10,318 10,614 10,563 10,563 8,833 3,475 3,475Expendable Supplies are made up of: Clipboards, Paper (starter sheets, ranger sheets), Towels, Trash BagsUniforms- Each employee receives 4 shirts, 1 hat per seasonMay 5, 2017 - Page 13
SilverRock ResortRUN DATE: 05-May-17 11:35 AMProjections - July 2017 to June 2018PREPARED BY: Landmark Golf ManagementMAINTENANCE DEPARTMENT - 63 TOTAL JUL. AUG. SEP. OCT. NOV. DEC. JAN. FEB. MAR. APR. MAY JUN.SALARIES AND BENEFITS52,273 51,473 52,759 52,975 52,476 54,246 60,398 55,245Salaries and Wages711,09553,484 53,484 51,759 62,723 60,700 62,723 62,723 56,653 62,723 60,700 62,723 60,700Overtime Hourly Wages 12,3500 0 0 12,350 0 0 0 0 0 0 0 0Incentives \ Bonus 00 0 0 0 0 0 0 0 0 0 0 0Payroll Taxes 94,0486,953 6,953 6,729 9,759 7,891 8,154 8,154 7,365 8,154 7,891 8,154 7,891Workers' Compensation 26,9742,006 2,006 1,941 2,661 2,276 2,352 2,352 2,124 2,352 2,276 2,352 2,276Health Insurance/Benefits103,0207,425 7,425 7,425 7,425 9,165 9,165 9,165 9,165 9,165 9,165 9,165 9,165 TOTAL SALARIES AND BENEFITS947,48769,86869,86867,85494,91880,03282,39482,39475,30782,39480,03282,39480,032SUPPLIES AND MATERIALSFertilizer105,9705,870 2,100 9,880 29,560 10,650 10,820 4,000 3,020 3,370 12,720 3,350 10,630Flowers/Plants3,0500 0 1,000 250 0 750 750 100 100 100Gas & Oils48,9503,440 3,640 4,050 5,270 5,070 4,450 3,570 3,880 4,050 3,850 4,100 3,580Golf Course Accessories13,1400 0 0 12,300 0 0 0 160 0 680 0 0Chemicals & Pesticides17,760190 190 4,200 1,700 2,100 0 0 190 190 3,100 2,200 3,700Herbicide25,5186,782 0 3,620 7,659 0 0 3,033 0 1,616 0 0 2,808POA Control9,9000 0 2,400 0 0 7,500 0 0 0 0 0 0Sand/Mulch/Bunker13,460390 390 5,000 2,000 4,000 800 380 100 100 100 100 100Seed117,4000 0 0 105,500 11,900 0 0 0 0 0 0 0Small Tools 5,000100 100 2,000 2,000 100 100 100 100 100 100 100 100Sod13,5004,300 3,500 1,000 0 0 0 0 0 0 0 1,250 3,450Topdressing 10,0000 2,200 0 2,200 2,600 0 0 0 0 0 1,500 1,5000 TOTAL SUPPLIES AND MATERIALS383,64821,07212,12033,150168,43936,42024,42011,8337,5509,52620,65012,60025,868REPAIRS AND MAINTENANCEBuildings & Bridges 5,5501,250 750 550 500 500 500 250 250 250 250 250 250Equipment38,5002,000 2,500 3,000 10,000 5,000 2,000 2,500 2,500 2,000 2,0002,500 2,500Irrigation System 19,0504,400 3,500 1,500 2,000 900 550 1,200 1,000 1,000 1,000 1,0001,000Pumps10,5001,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 500 0Lake Maint Contract 33,9602,830 2,830 2,830 2,830 2,830 2,830 2,830 2,830 2,830 2,830 2,830 2,830Trees12,0500 0 5,500 550 0 0 0 0 2,000 4,000 0 0 TOTAL REPAIRS AND MAINTENANCE119,61011,48010,58014,38016,88010,2306,8807,7807,5809,08011,0807,0806,5802017-2018 ANNUAL PLAN May 5, 2017 - Page 14
SilverRock ResortRUN DATE: 05-May-17 11:35 AMProjections - July 2017 to June 2018PREPARED BY: Landmark Golf ManagementMAINTENANCE DEPARTMENT - 63 TOTAL JUL. AUG. SEP. OCT. NOV. DEC. JAN. FEB. MAR. APR. MAY JUN.2017-2018 ANNUAL PLAN OTHER EXPENSESContract Services Soil/Tissue Tests2,0000 0 1,000 0 0 0 0 0 0 0 1,000 0Dues and Subscriptions 6800 0 0 0 0 0 0 200 0 380 0 100Employee Education3,90050 50 50 50 50 50 50 1,000 2,400 50 50 50Equipment Rental 3,400200 150 150 1,000 600 200 200 200 200 200 200 100Auto Expense4,800400 400 400 400 400 400 400 400 400 400 400 400Licenses and Permits 4,300100 0 0 250 0 50 0 0 1,000 2,900 0 0Miscellaneous1,200100 100 100 100 100 100 100 100 100 100 100 100Supplies 4,350750 750 750 500 500 500 100 100 100 100 100 100Propane/Natural Gas 18015 15 15 15 15 15 15 15 15 15 15 15Safety Equipment & Training3,850200 100 750 800 500 400 400 200 200 100 100 100Telephone/DSL10,200850 850 850 850 850 850 850 850 850 850 850 850Waste/Trash Removal6,288524 524 524 524 524 524 524 524 524 524 524 524Uniforms & Linen/Towels 11,040920 920 920 920 920 920 920 920 920 920 920 920 TOTAL OTHER EXPENSES56,1884,1093,8595,5095,4094,4594,0093,5594,5096,7096,5394,2593,259TOTAL MAINTENANCE EXP. (EXCL Landscaping)1,506,933106,52996,427120,893285,646131,141117,703105,56694,946107,709118,301106,333115,7394,500LANDSCAPE13,00012,20012,70013,10011,40013,80012,6009,600Wages156,528 13,334 13,334 12,904 12,904 12,904 13,334 13,334 12,004 13,334 12,904 13,334 12,904Overtime Hourly Wages 3,418 0 0 0 3,418 0 0 0 0 0 0 0 0Payroll Taxes 20,793 1,733 1,733 1,678 2,122 1,678 1,733 1,733 1,561 1,7331,678 1,733 1,678Workers' Compensation 5,955 500 500 484 569 484 500 500 450 500 484 500 484Health Insurance/Benefits33,408 2,784 2,784 2,784 2,784 2,784 2,784 2,784 2,784 2,7842,784 2,784 2,784Landscape Wages & Benefits220,10218,351 18,351 17,850 21,797 17,850 18,351 18,351 16,799 18,351 17,850 18,351 17,850Small Tools1,025 100 100 100 100 100 75 75 75 75 75 75 75Repairs & Maintenance - Drip Irrigation 4,250 250 250 500 500 500 500 250 250 250 250 250 500Uniforms3,480 290 290 290 290 290 290 290 290 290 290 290 290TOTAL LANDSCAPE MAINTENANCE228,857 18,991 18,991 18,740 22,687 18,740 19,216 18,966 17,414 18,966 18,465 18,966 18,715COURSE & LANDSCAPE MAINTENANCE TOTAL 1,735,790125,520 115,418 139,632 308,333 149,881 136,919 124,532 112,359 126,675 136,766 125,299 134,454(EXCL UTILITIES)WATER & ELECTRICITY COSTSWater Cost70,04710,150 8,990 8,932 6,090 4,719 7,685 2,697 2,132 2,247 2,2474,719 9,439Maint. Shop / So Village Lakes35,6003,200 2,300 2,300 2,300 2,500 2,000 5,000 3,000 3,000 4,000 3,000 3,000Main Meter (FE, PH, CB, CH, NV Lakes)143,10010,000 11,500 11,500 9,200 8,000 7,000 10,000 12,000 12,00015,400 18,000 18,500Well 1,09165 20 15 650 150 90 16 16 5 17 17 30 TOTAL WATER AND ELECTRIC COST249,83823,415 22,810 22,747 18,240 15,369 16,775 17,713 17,148 17,252 21,664 25,736 30,969 TOTAL COURSE MAINTENANCE EXPENSES1,985,628148,935138,228162,379326,573165,250153,694142,245129,507143,927158,430151,035165,423May 5, 2017 - Page 15
SilverRock ResortRUN DATE: 05-May-17 09:57 AMProjections - July 2017 to June 2018PREPARED BY: Landmark Golf ManagementG & A DEPARTMENT - 67 TOTAL JUL. AUG. SEP. OCT. NOV. DEC. JAN. FEB. MAR. APR. MAY JUN.SALARIES AND BENEFITSSalaries and Wages210,79616,266 16,866 16,266 16,866 18,066 18,066 18,066 18,066 18,066 18,066 18,066 18,066Payroll Taxes 27,4042,115 2,193 2,115 2,193 2,349 2,349 2,349 2,349 2,349 2,349 2,349 2,349Workers' Compensation 7,905610 632 610 632 677 677 677 677 677 677 677 677Health Insurance/Benefits18,1081,509 1,509 1,509 1,509 1,509 1,509 1,509 1,509 1,509 1,509 1,509 1,509 TOTAL SALARIES AND BENEFITS 264,21320,500 21,200 20,500 21,200 22,601 22,601 22,601 22,601 22,601 22,601 22,601 22,601REPAIRS AND MAINTENANCEEquipment Repair 1,9000 100 100 100 900 100 100 100 100 100 100 100TOTAL REPAIRS AND MAINTENANCE 1,9000 100 100 100 900 100 100 100 100 100 100 100OTHER EXPENSESOffice Supplies 1,260105 105 105 105 105 105 105 105 105 105 105 105Printing / Stationary 3,300100 100 100 100 100 400 400 400 400 400 400 400Postage 90075 75 75 75 75 75 75 75 75 75 75 75Recruiting / Relocation 1,2000 0 150 150 150 200 150 200 200 0 0 0Dues and Subscriptions 1,15050 0 200 50 50 50 100 200 50 50 300 50Freight / Delivery 60050 50 50 50 50 50 50 50 50 50 50 50Travel 1,1000 100 0 0 0 0 0 100 0 200 500 200Promotion 1,200100 100 100 100 100 100 100 100 100 100 100 100Auto Expense 6,000500 500 500 500 500 500 500 500 500 500 500 500Equipment Rental (Copier/Storage) 6,600550 550 550 550 550 550 550 550 550 550 550 550Uniforms 1,05075 75 75 150 150 75 75 75 75 75 75 75Professional Fees (I.T. & Safety Fees)10,200850 850 850 850 850 850 850 850 850 850 850 850Seminars / Training 2,400200 200 200 200 200 200 200 200 200 200 200 200Payroll Processing12,0001,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000Computer Supplies (POS Support Fees)6,300500 500 500 500 500 500 500 500 500 500 500 800Bank & ADP Fees1,08090 90 90 90 90 90 90 90 90 90 90 90Miscellaneous 6,600100 100 100 100 2,600 3,000 100 100 100 100 100 100 TOTAL OTHER EXPENSES 62,9404,345 4,395 4,645 4,570 7,070 7,745 4,845 5,095 4,845 4,845 5,395 5,145TOTAL G & A EXPENSES329,05324,845 25,695 25,245 25,870 30,571 30,446 27,546 27,796 27,546 27,546 28,096 27,846Uniforms- Benefit to be shared between GM & ControllerEntertainment & Promotion - GM promoting property for potential clients2017-2018 ANNUAL PLAN May 5, 2017 - Page 16
2017-2018 ANNUAL PLAN SilverRock ResortMARKETING 05-May-17 09:57 AMProjections - July 2017 to June 2018PREPARED BY: Landmark Golf ManagementMARKETING DEPARTMENT - 66 TOTAL JUL. AUG. SEP. OCT. NOV. DEC. JAN. FEB. MAR. APR. MAY JUN.SALARIES AND BENEFITSSalaries and Wages30,0962,508 2,508 2,508 2,508 2,508 2,508 2,508 2,508 2,508 2,508 2,508 2,508Payroll Taxes 3,912326 326 326 326 326 326 326 326 326 326 326 326Workers' Compensation 1,12994 94 94 94 94 94 94 94 94 94 94 94Health Insurance/Benefits4,176348 348 348 348 348 348 348 348 348 348 348 348 TOTAL SALARIES AND BENEFITS 39,3133,276 3,276 3,276 3,276 3,276 3,276 3,276 3,276 3,276 3,276 3,276 3,276OTHER EXPENSESOffice Supplies 1,200100 100 100 100 100 100 100 100 100 100 100 100Printing / Stationary 4,4250 0 200 3,000 200 200 200 125 125 125 125 125Postage 60050 50 50 50 50 50 50 50 50 50 50 50Contract Services Web Page 1,800150 150 150 150 150 150 150 150 150 150 150 150Dues and Subscriptions 7350 0 0 0 0 0 35 400 300 0 0 0Uniforms 6000 0 0 300 50 50 50 50 50 50 0 0Telephone 1,200100 100 100 100 100 100 100 100 100 100 100 100Civic, Community and Trade Show 2,25075 75 75 75 750 750 75 75 75 75 75 75Public Relations2,0000 0 0 0 500 500 500 500 0 0 0 0Promotions / Meals 30025 25 25 25 25 25 25 25 25 25 25 25Promotion - (Media, Vendor Days, etc)7000 0 0 50 50 50 300 50 50 50 50 50Advertising (Ad Purchases) 169,9873,745 3,745 10,697 13,322 26,175 22,225 20,967 18,612 18,980 18,230 7,912 5,377Collateral Material - (Yrd Bks, Rack Cds, Statn, Brochures)5,5000 0 0 500 1,000 0 500 500 500 500 1,000 1,000Miscellaneous3500 0 0 0 50 50 50 50 50 50 50 TOTAL OTHER EXPENSES191,647 4,245 4,245 11,397 17,672 29,200 24,250 23,102 20,787 20,555 19,505 9,637 7,052 TOTAL MARKETING EXPENSES 230,960 7,521 7,521 14,673 20,948 32,476 27,526 26,378 24,063 23,831 22,781 12,913 10,328Promotion/Meals - Off property events (Chamber Mixers, Rotaries andentertaining potential clients)Promotion/Media/Vendor Days - Radio/TV Onsite Broadcasting.Vendor Days - Show casing property in exchange for positive publicityMay 5, 2017 - Page 17
SilverRock ResortMARKETING 05-May-17 09:57 AMProjections - July 2017 to June 2018PREPARED BY: Landmark Golf ManagementTEMPORARY CLUBHOUSE - 800 TOTAL JUL. AUG. SEP. OCT. NOV. DEC. JAN. FEB. MAR. APR. MAY JUN.SUPPLIES AND MATERIALSExpendable Supplies 2,400200 200 200 200 200 200 200 200 200 200 200 200Laundry Supplies 2,400200 200 200 200 200 200 200 200 200 200 200 200 TOTAL SUPPLIES AND MATERIALS4,800400400400400400400400400400400400400REPAIRS AND MAINTENANCEBuilding Structures 3,600300300300300300300300300300300300300Restaurant Repairs 4,800400400400400400400400400400400400400Equipment Repair 4,800400400400400400400400400400400400400 TOTAL REPAIRS AND MAINTENANCE13,2001,1001,1001,1001,1001,1001,1001,1001,1001,1001,1001,1001,100OTHER EXPENSESContract Services Cleaning 22,5001,8251,8251,8252,4251,8251,8251,8251,8251,8251,8251,8251,825Telephone 13,8001,150 1,150 1,150 1,150 1,150 1,150 1,150 1,150 1,150 1,150 1,150 1,150Cable-Roadrunner4,560380 380 380 380 380 380 380 380 380 380 380 380Water 3,852321321321321321321321321321321321321Safety Equipment 1,200100100100100100100100100100100100100Natural Gas 3,600300300300300300300300300300300300300Flowers and Decorations 1,90000050000500050000400Building Security (Roving Patrol)60,0005,0005,0005,0005,0005,0005,0005,0005,0005,0005,0005,0005,000Miscellaneous 7,0002002002002002,5002002002002,500200200200 TOTAL OTHER EXPENSES118,4129,2769,2769,27610,37611,5769,2769,7769,27612,0769,2769,2769,676 TOTAL CLUBHOUSE EXPENSES136,41210,77610,77610,77611,87613,07610,77611,27610,77613,57610,77610,77611,176Expendable Supplies made up of: Locksmith, Trashbags, Lightbulbs, Mats,Items related to Maintenance of Clubhouse2017-2018 ANNUAL PLAN May 5, 2017 - Page 18
SilverRock ResortRUN DATE: 05-May-17 09:57 AMProjections - July 2017 to June 2018PREPARED BY: Landmark Golf ManagementMISC. DEPARTMENT - 980 & 990 TOTAL JUL. AUG. SEP. OCT. NOV. DEC. JAN. FEB. MAR. APR. MAY JUN.12,5007,500MISC OTHER EXPENSESManagement Fee - Fixed107,9878,999 8,999 8,999 8,999 8,999 8,999 8,999 8,999 8,999 8,999 8,999 8,999FF&E Reserve (2.0%)59,281503 619 732 237 6,687 5,776 7,778 9,926 11,084 7,420 5,718 2,803General Liability Insurance32,4002,700 2,700 2,700 2,700 2,700 2,700 2,700 2,700 2,700 2,700 2,700 2,700Personal Property Taxes 11,8005,200 0 4,000 2,600 0 0 0 0 0 0 0 0211,468 17,402 12,317 16,431 14,536 18,386 17,475 19,476 21,625 22,782 19,119 17,417 14,502LEASE EXPENSESGolf Cart Leases121,05010,050 10,050 10,050 10,500 10,050 10,050 10,050 10,050 10,050 10,050 10,050 10,050Trailer Leases7,200600 600 600 600 600 600 600 600 600 600 600 600Golf Course Maintenance Lease116,2006,050 6,050 6,050 6,050 11,500 11,500 11,500 11,500 11,500 11,500 11,500 11,500GPS Lease (Up-Link)56,4004,700 4,700 4,700 4,700 4,700 4,700 4,700 4,700 4,700 4,700 4,700 4,700Equipment Rental Other20,2001,150 1,150 1,150 1,150 1,950 1,950 1,950 1,950 1,950 1,950 1,950 1,950321,050 22,550 22,550 22,550 23,000 28,800 28,800 28,800 28,800 28,800 28,800 28,800 28,8002017-2018 ANNUAL PLAN May 5, 2017 - Page 19
2017-2018 Annual BudgetRUN DATE: 05-May-17 09:57 AM PREPARED BY: Landmark Golf ManagementFOOD & BEVERAGE DEPT - 62TOTALJUL.AUG.SEP.OCT.NOV.DEC.JAN.FEB.MAR.APR.MAYJUN.FOOD REVENUESnack Shop/Terrace Food216,8527,5006,18811,8131,12519,86917,45623,00039,60848,80019,14415,0007,350Beverage Cart Food48,4502,5002,2503,3756757,0133,6753,5946,1897,6255,1054,0002,450Other Food Income0000000Non-Taxable Tournament Site Fees0000000000000Special Events12,0000003,0003,00000003,0003,0000 TOTAL FOOD REVENUE277,30210,0008,43815,1884,80029,88121,13126,59445,79756,42527,24922,0009,8009,2547,06317,9722,62132,20520,94630,37729,047BEVERAGE REVENUESnack Shop/Terrace Beer & Wine63,3062,4002,0254,0504506,3114,9618,1949,65410,0658,4234,2002,573Snack Shop/Terrace Sodas42,2041,6001,3502,7003004,2083,3085,4636,4366,7105,6162,8001,715Beverage Cart Beer & Wine66,4422,0002,2503,3753009,3506,8914,6727,4279,1508,9347,5004,594Beverage Cart Sodas66,4422,0002,2503,3753009,3506,8914,6727,4279,1508,9347,5004,594 TOTAL BEVERAGE REVENUE238,3948,0007,87513,5001,35029,21922,05023,00030,94435,07531,90622,00013,4757,1745,78012,2091,93915,38512,17523,90524,530 TOTAL FOOD & BEVERAGE REVENUE515,69618,00016,31328,6886,15059,10043,18149,59476,74191,50059,15544,00023,275LESS COST OF SALES77.58%COS - Food (37%)100,3823,7003,1225,6191,77611,0567,8199,84016,94520,8778,9727,0303,626COS - Beer & Wine (25%)32,4371,1001,0691,8561883,9152,9633,2164,2704,8044,3392,9251,792COS - Sodas (27%)29,3349729721,6401623,6612,7532,7363,7434,2823,9282,7811,703COS- Employee Meals22,8001,900 1,900 1,900 1,900 1,900 1,900 1,900 1,900 1,900 1,900 1,900 1,900 TOTAL COST OF SALES184,9537,6727,06311,0164,02620,53215,43517,69226,85831,86319,14014,6369,02135.86%GROSS PROFIT330,742 10,328 9,250 17,672 2,125 38,568 27,746 31,901 49,883 59,637 40,015 29,364 14,254SALARIES AND BENEFITSSalaries and Wages204,33115,95615,95617,3368,82517,21617,42619,50118,36619,50118,51218,00017,736Payroll Taxes 23,3961,8271,8271,9851,0101,9711,9952,2332,1032,2332,1202,0612,031Workers' Compensation 8,418657657714364709718803757803763742731Health Insurance 38,3962,9792,9792,9793,3103,3103,3103,3103,3103,3103,3103,3102,979 TOTAL SALARIES AND BENEFITS274,54121,41921,41923,01413,50923,20623,44925,84824,53625,84824,70524,11223,476SUPPLIES AND MATERIALSExpendable Supplies 4,000300300300300200400400400400400300300Bar Utensils 1,250150100100100100100100100100100100100Menus, Napkins and Placemats 3,825175175175500250250550350350350350350 TOTAL SUPPLIES AND MATERIALS9,0756255755759005507501,050850850850750750REPAIRS AND MAINTENANCEEquipment Repair 3,000250250250250250250250250250250250250 TOTAL REPAIRS AND MAINTENANCE3,000250250250250250250250250250250250250OTHER EXPENSESOffice Supplies 1,500100100100250250100100100100100100100Phone840707070707070707070707070Equipment Rental 1,29410910910995109109109109109109109109Non-Capital Equipment 600505050505050505050505050Uniforms 3,4001501501501,000150500150150150550150150Laundry and Linen 5,975525525525200525525525525525525525525Lease Payment12,0005005005001,5001,5001,5001,5001,5001,500500500500Bank Fees6,240520520520520520520520520520520520520Seminars / Training 27525252525025252525252525Cleaning Supplies 3,596250250250250250250346350350350350350Flowers and Decorations2,606100100100206300300300250250300200200Licenses and Permits 1,800090000009000000Miscellaneous4,000300300300400400400300400300300300300 TOTAL OTHER EXPENSES44,1262,6993,5992,6994,5664,1244,3494,8954,0493,9493,3992,8992,899 TOTAL EXPENSES330,74224,99325,84326,53819,22528,13028,79832,04329,68530,89729,20428,01127,375 TOTAL FOOD & BEVERAGE PROFIT (Loss)0(14,665)(16,593)(8,866)(17,101)10,438(1,052)(141)20,19828,74010,8121,353(13,121)Supplies Expendable is made up of: Smallwares, Papergoods, First-aidUniforms- Each employee receives 4 shirts, 1 hat per season2017-2018 Annual BudgetMay 5, 2017 - Page 20
SilverRock Resort
2017-2018 Marketing Plan Narrative
OBJECTIVE: Continue to expand brand awareness for SilverRock Resort, promote the Arnold
Palmer Classic Course as a premier golf course in the Coachella Valley and increase golf and
golf-related revenues.
The 2017-2018 Marketing Plan is built around an annual Marketing Budget of $230,960. The
Marketing Plan includes: print advertising, TV & radio, digital marketing, social media, collateral
materials, civic and community networking, public relations, golf/consumer trade shows, internet
websites and e-mail marketing.
PRINT ADVERTISING
Print advertising is targeted for Coachella Valley Residents and tourist/resort golfers in local,
regional and Southern California golf and travel publications. Print advertising consists of local
newspaper, golf and travel magazines and regional directories. All print advertising now
includes a digital component that is included in each buy.
Newspaper advertising is placed in The Desert Sun with primary emphasis on “digital ads”
appearing on the Desert Sun website, mobile and App. Special promotions are designed, as
needed by season, and placed in various digital arenas.
Magazines consist of local and regional magazines such as Palm Springs Life, Golf News
Magazine, Desert Golf & Tennis, Locale Magazine, Southland Golf Magazine, Alaska Airlines,
Golfing Palm Springs, and Desert Golfing Digest. These ads vary from full page to quarter page
ads and are full color.
TV & RADIO
Television commercials (30 seconds) are placed on all three (3) local network affiliates (CBS2,
KESQ3-ABC, KMIR6-NBC) and Time Warner cable stations. Local radio is used for 30-second spots
and specific promotions and are usually aired in offseason and summer months.
IN ROOM MEDIA
In conjunction with the Travelers Channel, currently the SilverRock commercial is showcasing in
18 local hotels representing over 3,500 hotel rooms throughout the Coachella Valley.
The Travelers Channel operates in each hotel, and becomes the hotels local in room concierge.
The Travelers Channel primary goal is to visually promote the local area, points of interest, history,
services, restaurants, shopping, and to help visitors enjoy their stay.
DIGITAL MARKETING
SilverRock will continue to partner with JNS Media and Madden Media with digital marketing.
The marketing plan includes website display banners through the geo target channels like ESPN
LA, GolfChannel.com, PGA.com, SCGA.com, and anyone searching keywords such as Golf,
Best Golf Courses, Tee Times in Greater Palm Springs/La Quinta producing 10 million impressions.
Included in the 2017-2018 Marketing Plan is an ongoing partnership to continue a strong
presence in the digital marketing sector.
SOCIAL MEDIA, APPS, & MOBILE WEBSITES
Social media has proven to be a very successful, powerful and cost effective method of
promoting SilverRock. There will be a continued effort and focus on social media including
May 5, 2017 - Page 21
enhancing SilverRock’s Facebook “fan base” which has generated over 20,000 likes and has
been very effective way of communicating SilverRock’s news and information. Increased
presence will continue this year on Facebook, Twitter, Yelp, Greenskeeper.org and YouTube.
These methods of advertising and promotion are truly cost effective as they have minimal costs
or no cost at all associated for these marketing avenues.
On Average, 60% of all tee times are now booked online; a continued emphasis on the mobile
website booking interface that allows visitors to navigate SilverRock’s website more efficiently
and effectively will again be a priority for 2017-2018. SilverRock’s website is a responsive website
which allows any user with a PC, tablet or mobile phone to navigate the SilverRock website.
SilverRock’s free App available on both Droid and iPhones will continue to be promoted and
updated.
COLLATERAL MATERIALS
Rack cards, scorecards, and information packets presenting SilverRock Resort are used as
marketing tools for SilverRock Resort. Printed material will be produced, as needed, to promote
SilverRock Resort as a former Home Course of the Bob Hope Classic 2008-2011.
CIVIC AND COMMUNITY NETWORKING AND TRADESHOWS
SilverRock Resort is positioned as a community-friendly golf facility and is committed to
developing strong relationships with community organizations such as the La Quinta Chamber of
Commerce and various local service organizations.
At various venues locally and around Southern California, trade shows and expos are held that
provide an opportunity to promote SilverRock Resort. These trade shows and expos are focused
on tourism, golf and golf equipment/apparel, recreation, weddings and other related industries
and businesses. SilverRock will continue to participate in these trade shows.
TOURNAMENTS & GROUP OUTINGS
A continued concentrated effort to attract corporate and group outings will be positioned
through various networking opportunities. Tournament business represents a large portion of
outside play and is an important component of SilverRock’s success.
JUNIOR GOLF
SilverRock will continue to support local Junior Golf by offering various Summer Junior Camps,
Junior Rates and being a host course for the La Quinta High School Boys and Girls Golf Teams.
SilverRock will also continue to participate in SCGA’s Youth on Course program which will
provide juniors in Southern California another avenue to get access to golf courses at affordable
green fees.
FOOTGOLF
Last summer, FootGolf was introduced and it will continue to be marketed and promoted during
the summer and off- season months.
FootGolf is a combination of the popular sports of soccer and golf. The game is played with a
regulation #5 soccer ball at a golf course facility on shortened holes with 21-inch diameter cups.
The rules largely correspond to the rules of golf. FootGolf as a game is played throughout the
world in many different forms, but as a sport, it is regulated by the Federation for International
FootGolf (FIFG). The American FootGolf League (AFGL) is the exclusive member of the FIFG and
governing body for the sport of FootGolf in the United States. The AFGL is organizing tournaments
throughout the country working with golf courses to bring FootGolf to their clubs as another
avenue for revenue and to further develop the game of golf.
May 5, 2017 - Page 22
5/5/2017SilverRock Resort-Arnold Palmer Classic CourseGOLF RATES 2017-2018 2017 2017 2017 2017 2017 2017 2018 2018 2018 2018Reservation TypeJuly 1-Sept. 11 July 1-Sept. 11 Sept. 12-Oct. 8 Sept. 12-Oct. 8 Nov. 7 - Dec. 25 Nov. 7 - Dec. 25 Dec. 26-Apr. 30 Dec. 26-Apr. 30 May 1-June 30 May 1-June 30(Book 90 Days) Mon-ThursFri-Sun Mon-ThursFri-Sun Mon-ThursFri-Sun Mon-ThursFri-Sun Mon-ThursFri-SunPublic 35.00$ 35.00$ 55.00$ 55.00$ 130.00$ 130.00$ 170.00$ 170.00$ 90.00$ 110.00$ 9-Holes30.00$ 30.00$ 40.00$ 40.00$ n/a n/a n/a n/a n/a n/aPublic Twi30.00$ 30.00$ 40.00$ 40.00$ 85.00$ 85.00$ 100.00$ 100.00$ 70.00$ 80.00$ Replay (Booked After Rnd) 25.00$ 25.00$ 25.00$ 25.00$ 50.00$ 50.00$ 50.00$ 50.00$ 35.00$ 35.00$ (Book 3 Days)La Quinta Resident25.00$ 25.00$ 30.00$ 30.00$ 45.00$ 45.00$ 55.00$ 55.00$ 45.00$ 45.00$ La Quinta Resident 9-Hole20.00$ 20.00$ 25.00$ 25.00$ n/a n/a n/a n/a n/a n/aLa Quinta Resident Guest25.00$ 25.00$ 35.00$ 35.00$ 91.00$ 91.00$ 119.00$ 119.00$ 63.00$ 77.00$ (Book 90 Days)Wholesale40.00$ 40.00$ 40.00$ 40.00$ 105.00$ 105.00$ 140.00$ 140.00$ 65.00$ 75.00$ Wholesale Twilight25.00$ 25.00$ 25.00$ 25.00$ 70.00$ 70.00$ 80.00$ 80.00$ 45.00$ 55.00$ (Book 1 Day)PGA PAID25.00$ 25.00$ 25.00$ 25.00$ 35.00$ 35.00$ 35.00$ 35.00$ 25.00$ 25.00$ Junior Rate (Before 2:00 p.m.)25.00$ 25.00$ 25.00$ 25.00$ 25.00$ 25.00$ 25.00$ 25.00$ 25.00$ 25.00$ Junior Rate (After 2:00 p.m.)10.00$ 10.00$ 15.00$ 15.00$ 15.00$ 15.00$ 15.00$ 15.00$ 15.00$ 15.00$ (Book 1 Day)Stand By Golf Rates to vary based upon actual bookings Rates to vary based upon actual bookings Rates to vary based upon actual bookings Rates to vary based upon actual bookings Rates to vary based upon actual bookin(Book Up to 1 Year)Groups (13+)Negotiated Rates Negotiated Rates Negotiated Rates Negotiated Rates Negotiated Rates Negotiated Rates Negotiated Rates Negotiated Rates Negotiated Rates Negotiated Rates*Juniors are 17 and under*All rates to include green fee, golf cart, limited amount of range balls prior to round, except golf cart for Juniors *Non golfers-ride alongs-must abide by dress code, riders permitted based upon availability at a rate of $25 per rider.*City Employees-Prevailing Resident RatesOTHER FEESRange Not PlayingRate/Fee1 Hour (Non-Residents) 15.00$ 1 Hour (Residents) 12.00$ All Day Range Fee25.00$ Rental Clubs45.00$ Handicap Membership 45.00$ Golf Lessons1 Hour90.00$ 1/2 Hour60.00$ Back 9 Closed / 9 Holes Only Back 9 Closed / 9 Holes OnlyPublic golf rates are dynamically priced and may flucuate depending upon course utilization. Overseeding October 9-November 6, 2017May 5, 2017 - Page 23