Annual Plan FY 2011-2012 SilverRock Resort4 4v Qumrry
AGENDA CATEGORY:
BUSINESS SESSION: i!
COUNCIL/RDA MEETING DATE: April 19, 2011 CONSENT CALENDAR:
ITEM TITLE: Consideration of the SilverRock Resort STUDY SESSION:
2011-2012 Annual Plan
PUBLIC HEARING:
RECOMMENDATION:
Approve the 2011-2012 Annual Plan as submitted by Landmark Golf Management,
LLC which projects operating expenses of $3,501,441 and revenues of $3,441,913
for a net operating loss of $59,528 plus additional expenses of $105,842 for the 2012
Bob Hope Classic Tournament for a net loss of $165,370.
FISCAL IMPLICATION
Annual Plan
The 2011-2012 Annual Plan (Attachment 1) as drafted for SilverRock Resort projects
operating expenses of $3,501,441 and revenues of $3,441,913 for a net operating
loss of $59,528. As a component of the Annual Plan, the operator is recommending
supplemental 2012 Bob Hope Classic Tournament expenses (personnel, materials, and
equipment) in the amount of $105,842. If approved, there will be a deficit of
$165,370.
This proposed Annual Plan for Fiscal Year 201 1-2012 includes the additional costs for
the SilverRock entry water feature. These costs include the electrical pumps, the
landscape maintenance, and the lake maintenance. In previous years, these items
were paid through the Lighting and Landscape District (LLD).
In addition to the golf course operating revenues and expenditures, there are also
additional City revenues and expenditures that are included for the total SilverRock
Resort Golf Course Budget, which will be presented to the City Council in June during
the Preliminary Fiscal Year 2011-2012 Budget. The revenue and expenditure
projections include $84,000 (1,200 X $70) in revenues for SilverRock Resort Resident
Cards and $261,488 in expenditures. These expenditures include staff salary,
benefits, and training ($63,245), the Bob Hope Classic Annual Fee and Parking costs
($130,000), facility maintenance and repair ($30,000), bank charges ($32,000), and
equipment and vehicle operations ($6,243). With these additional revenues and
0391
expenditures the deficit for Fiscal Year 2011-2012 is projected to be $342,858.
Factored into the green fee revenue budget is the loss of seven (7) days of revenue
during the 2012 Bob Hope Classic. This loss is estimated to be $150,000 in revenue
and 1,500 rounds of golf. Any additional days of course closure for the Bob Hope
Classic or for inclement weather would result in further impacts to the revenue budget.
As a result of the Food and Beverage License Agreement between the City and
Landmark Golf Management, LLC, the food and beverage revenue and expenses are
not recognized in the 2011-2012 Annual Plan. Instead, food and beverage revenues
and expenses, which are equal, will be accounted for through the Food and Beverage
License Agreement.
CHARTER CITY IMPLICATIONS:
BACKGROUND AND OVERVIEW:
The City entered into a Golf Course Management Agreement with Landmark Golf
Management, LLC (Operator) in April 2004. Section 3.2.1 of the Agreement provides
that the Operator shall submit an Annual Plan to the City Manager, including a
projected operating budget, for the upcoming fiscal year.
The Annual Plan for Fiscal Year 2010-2011 was $3,304,637 for operating expenses
and revenues of $3,384,936 for a net operating income of $80,299 plus additional
expenses of $100,007 for the Bob Hope Classic Tournament for a net loss of
$19,708.
Summary of the Fiscal Year 2011-2012 Landmark Golf LLC Annual Plan
Assumptions used in this plan include:
• 43,200 rounds of play for Fiscal Year 2011-2012;
• No rate changes are recommended;
• An average projected revenue of $83.35 per round;
• A 2% capital reserve of $62,761 for future golf course
improvements/renovations, per the Management Agreement (section 3.10.11;
• Entry lake electrical costs of $189,484 that were previously paid from the LLD.
• Entry landscape costs of $52,280 that were previously paid from the LLD
• Additional lake maintenance costs of $31,200 that was previously shared with
the LLD and Redevelopment Agency.
Bob Hope Classic Tournament
The golf course operator recommends a proposed amount of $105,842 in
supplemental expenses for the 2012 Bob Hope Classic as follows:
0398
1. Personnel Costs = $18,842. The additional personnel costs will cover the
overtime expenses that will be required to prepare the course for the
tournament as well as having the golf course being open to the public through
the opening day of the event.
2. Supplies and Materials = $79,000. This amount will cover any unforeseen
incidents, such as acts of nature, which may require bunker sand replacement,
tree replacement, seed and sod for the turf, and plants for replacement or
enhancement purposes.
3. Equipment = $8,000. This amount will cover equipment rental for pumps,
generators, and any other equipment they may be necessary for the event.
Marketing
The Marketing Narrative is on pages 20 and 21 of the proposed 2011-2012 Annual
Plan with the Marketing Budget listed on page 16. Direct advertising and creating
awareness for SilverRock Resort is budgeted for $254,820. The Arnold Palmer Classic
Course is being promoted as a premier golf destination in the Coachella Valley through
newspapers, magazines, directories, the internet, television, and radio.
FINDINGS AND ALTERNATIVES:
The alternatives available to the City Council include:
Approve the 2011-2012 Annual Plan as submitted by Landmark Golf
Management, LLC which projects operating expenses of $3,501,441 and
revenues of $3,441,913 for a net operating loss of $59,528 plus additional
expenses of $105,842 for the 2012 Bob Hope Classic Tournament for a net
loss of $165,370; or
2. Do not approve the 2011-2012 Annual Plan as submitted by Landmark Golf
Management, LLC;or
3. Approve the Annual Plan with modifications.
Respectfully submitted,
Edie Hylton
Community ervices Director
0399
Approved for submission by:
Thomas P. Genovese, City Manager
Attachment: 1. 2011-2012 Annual Plan
0400
ATTACHMENT 1
LVERROCK @
SilverRock Resort -Arnold Palmer Classic Course
2011-2012 ANNUAL PLAN
Prepared For:
City of La Quinta
SilverRock Resort
Prepared BY:
Landmark Golf Management
Submitted:
April 11, 2011
0 U 1
SILVERROCK RESORT
Annual Plan
Fiscal Year 2011-2012
Table of Contents
Part I -Project Overview
Project Fact Sheet 1
Mission Statement 2
Philosophy Statement 3
Organizational Chart 4
Key Employee Staffing and Salaries 5
Part II -Assumptions
2011-2012 Assumptions 6,7
Part III -Operational Financial Projections
2011-2012 Consolidated Income Statement 8
Part IV -Department Detail
Golf Rounds and Revenue
9
Golf Shop / Merchandise
10
Carts, Bagroom & Range
11
Course Services
12
Golf Course Maintenance
13,14
General & Administrative
15
Marketing
16
Clubhouse
17
Miscellaneous
18
Part V-Food and Beverage
Department Detail 19
Part VI -Other
Marketing Narrative Plan 20,21
2011-2012 Golf Rates 22
Bob Hope Assumptions 23
Bob Hope Supplemental Budget 24
OU2
S I I_VEARoc K"
PROJECT FACT SHEET
COURSE NAME SilverRock Resort -Arnold Palmer Classic Course
ADDRESS 79-179 Ahmanson Lane, La Quinta, Ca. 92253
TELEPHONE 1-888-600-7272
1-760-777-8884
WEBS ITE
W W W.S ILVERROMORG
MANAGEMENT
Randy Duncan, PGA, Director of Golf / General Manager
Willie Lopez, Golf Course Superintendent
COURSE YARDAGE
SILVER
7,578
PAR 72
GOLD
7,146
PAR 72
BLUE
6,658
PAR 72
WHITE
5,984
PAR 72
GREEN
5,320
PAR 72
RED
4,884
PAR 72
GRASS TYPES
GREENS:
TIF DWARF
FAIRWAY / TEES:
TIF SPORT
ROUGHS:
TIF SPORT
OWNER CITY OF LA QUINTA
MANAGED BY LANDMARK GOLF MANAGEMENT, LLC
74-947 HIGHWAY 111, SUITE 200
INDIAN WELLS, CA 92210
PHONE: (760) 776-6688
DATE OPENED February 14, 2005
0403
SILVERROCK RESORT
Annual Plan
Fiscal Year 2011-2012
Mission Statement
"TO BE THE BEST"
"TO HAVE THE BEST GOLF FACILITIES"
"TO HAVE THE BEST GOLF COURSE CONDITIONS"
"TO PROVIDE THE BEST SERVICE"
SilverRock Resort is dedicated to providing the finest public golf
experience. All Staff Members of the facility play an important role
in our Mission. Staff is supported through training and resources to
ensure success. SilverRock Resort aspires to represent ownership and
management with the highest standard of service in the Golf/Resort
Industry and produce superior golf course conditions to meet and
exceed the goals.
Goals and Objectives: To support our Mission Statement and to
achieve the projected Annual Plan; SilverRock Resort will pursue the
following goals and objectives:
• To hire and train staff members that will provide a high standard
of guest services and maintain the highest level of course
conditions
• To maintain and pursue an aggressive Marketing Plan that
benefits/acknowledges the La Quinta Residents, local residents,
avid tourist golfers and golfing public
• To present a facility and golf course conditions to host the Bob
Hope Classic with a continuing strong commitment to be in the
rotation of golf clubs
• To have each Department operate within their annual budget
allowing SilverRock Resort to reach the net operating goals
2 04"4
SILVERROCK RESORT
Annual Plan
Fiscal Year 2011-2012
PHILOSOPHY STATEMENT
After six (6) and a half years of operations, an Annual Plan
accommodated the operational start-up through and including
grow -in, final construction of the Arnold Palmer Classic Course, a
notable Grand Opening Celebration and SilverRock's fourth
successful year in the Bob Hope Classic. As the 2011-2012 Annual
Plan is implemented, focus will continue to be on broadening the
awareness, marketability and noteworthiness of SilverRock Resort's
Arnold Palmer Classic Course, golf facilities and amenities. Also a
strong emphasis will continue to be placed on SilverRock's
participation in future Bob Hope Classic Tournaments which
SilverRock is contracted to be part of for the next six (6) years.
The philosophy that Landmark Golf Management perpetuates at
SilverRock Resort is: an operation that allows management to utilize
golf industry best -practices in accommodating market -driven
demands as market shifts may occur. Each golf course facility has
its own personality and characteristics; therefore, each golf
operation is unique to some degree and should be managed with
personality and characteristics taken into consideration. Golf
operators that adjust procedures to short and long term market and
industry fluctuations are better suited to maximize opportunities.
In this upcoming seventh complete twelve (12) months of
operations, Landmark Golf Management will put forth every effort to
better position SilverRock Resort as a place to frequent in the eyes
and minds of the influential decision makers in the world of golf.
BRAND PROMISE
Discover the mystique of SilverRock Resort, the crown
jewel of La Quinta and its golf legacy. Rich in both
history and legend, the majestic Santa Rosa Mountains
frame an unwavering commitment to an exceptional
experience at SilverRock Resort.
Our Promise: Exceptional in All, For All, Always.
3 0405
Golf Shop
Head Golf Professional
Asst. Golf Professionals
Golf Shop Buyer
Sales Associates
Guest / Outside Service
Outside Services Manager
;arts/Bao Room Starters P.A.
Golf Course Maintenance
Superintendent
Asst. Superintendent
Mechamc(s)
Irrigation Technician
Spre Technician
Greenskeeper(s)
Administrative Asst.
SilverRock Resort
2011-2012 Annual Plan
ORGANIZATIONAL CHART
Community Services
Director
I
Landmark Golf Management
Management Team
I
SilverRock Resort Golf Club
General Mgr. / Director of Golf
Accounting
Controller Human Resources
4
Admin. Asst.
To Controller & GM
Food & Beverage
F&B Manager
Restaurant
F&S Server(s) / Cart Attendent(s)
Marketing &
Tournament Sales
20114012 ANNUAL PLAN
Key
Em to ee
Staffin
N,IPAKxn KY: L,6am,rx cKn
M,K,9.m.ne
DEPARTMENT SUMMARY
JUL.
AUG.
9EP.
OCT.
NOV.
DEC.
JqN.
FE6.
MAR.
APR.
MAY
JUN.
GOLF OPERATION OUTSIOESERWCES
OUTSIDE SERVICES MANAGER (FULL TIME)
1
1
1
1
1
1
1
1
1
1
1
1
OUTSIDE SERVICES SUPERVISORS(FULL-TIME)1
I
1
1
1
1
1
1
1
1
1
1
DRIVING RANGE (PART-TIME)
1
1
1
1
1
1
2
2
2
2
1
1
CARTIBAGNALETIBAG DROP(FULL-TIME)
4
4
4
4
4
4
4
4
4
4
4
4
CARTRAGNALETRAG DROP (PART-TIME)
0
0
0
2
2
2
2
2
2
2
1
1
SHUTTLE DRIVER (PART-TIME)
0
0
0
0
2
2
2
2
2
2
0
0
T
T
2
9
11
11
12
12
12
12
6
6
GOLF SHOP
HEAD GOLF PROFESSIONAL (FULL LIME)
1
I
1
1
1
1
1
1
1
1
1
1
1ST ASSISTANT PROFESSIONAL (FULLTIME)
1
1
1
1
1
1
1
1
1
1
1
1
MERCHANDISER (FULL TIME)
1
1
1
1
1
1
1
1
1
1
1
1
ASSISTANT PROFESSIONAL (FULL TIME)
2
2
2
2
2
2
2
2
2
2
2
2
SALES CLERKS (FULL TIME)
1
1
1
2
2
2
2
2
2
2
2
2
SALES CLERKS (PART TIME)
0
0
1
1
1
1
1
i
1
1
1
0
6
6
]
5
6
6
6
6
6
l
6
T
COURSE SERVICES
STARTERS (PART TIME)
3
3
3
3
3
3
3
3
3
3
3
3
RANGERMIARSHALS(PART TIME)
0
0
0
0
2
4
4
4
4
4
0
0
3
]
3
]
5
]
T
T
T
T
]
]
GOLF COURSE MAINTENANCE
SUPERINTENDENT (FULL TIME)
1
1
1
1
1
1
1
1
1
1
1
1
ASST SUPERINTENDENT (FULL TIME)
1
1
1
1
1
1
1
1
1
1
1
1
FOREMANISPRAY TECHNICIAN (FULL TIME)
1
1
HEAD MECHANIC I FACILITY MANAGER (FULL TIME)
1
1
1
1
1
1
1
1
1
1
1
t
ASST MECHANIC (FULLTME)
1
1
1
1
1
1
1
1
1
1
1
1
HEAD IRRIGATOR (FULL TIME)
1
1
1
1
1
1
1
1
1
t
1
1
ASST IRRIGATOR (FULL TIME)
1
1
1
1
1
1
1
1
1
1
1
1
GREENKEEPERS (FULL TIME)
17
17
9
17
tT
tT
17
ti
tT
tT
tT
tT
ADMINISTRATIVE ASSISTANT (FULL TIME)
1
1
1
1
1
1
1
1
1
1
1
1
TOTAL TURF 6. ADMIN STAFF
25
25
25
25
25
25
25
25
25
25
25
25
LANDSCAPE MAINTENANCE
FOREMAN (FULLTIME)
1
1
1
1
1
1
1
1
1
1
1
1
IRRIGATOR (FULL TIME)
1
1
1
1
1
1
1
1
1
1
1
1
LANDSCAPERS (FULL TIME)
6
6
6
6
8
6
6
6
6
6
6
6
TOTAL LANDSCAPE CREW
6
a
e
6
a
6
a
6
a
6
6
6
TOTAL COURSE MAINTENANCE STAFF
33
33
]]
33
33
33
33
33
33
]]
33
33
FOOD 3 BEVERAGE
F I B MANAGER I SUPERVISOR (FULL TIME)
1
1
1
1
1
1
1
1
1
1
1
1
CHEF (FULL TIME)
1
1
1
1
1
1
1
1
1
1
1
1
COOK (FULL TIME)
I
1
1
1
1
1
1
1
1
1
1
1
PREP COOK (FULL TIME)
1
1
1
1
1
1
1
1
1
1
1
1
LEAD SERVER (FULL-TIME)
1
1
1
1
1
1
1
1
1
1
1
1
F S B WARIBEVERAGE CARTMALF(FULL TIME)
1
1
1
1
1
1
1
1
1
1
1
1
F 6 B WAITREVERAGE GARTMALF(PART TIME)
2
2
2
3
3
3
3
3
3
3
3
2
BUSER I DISHWASHER (PART TIME)
1
1
1
1
1
1
1
1
1
1
1
1
9
9
9
10
10
10
10
VI
10
10
10
9
OSA
DIRECTOR OF GOLF/GM (FULLTME) 1 1 1 1 1 1 1 1 1 1 1 1
CLUB CONTROLLER (FULL TIME) 1 1 1 1 1 1 1 1 1 1 1 t
ADMINISTRATIVE ASSISTANT (FULL TIME) 1 1 1 1 1 1 1 1 1 1 1 1
3 3 3 ] ] 3 3 3 ] 3 ] ]
MARKETING?OURNAMENT
TOURNAMENT SALES) GROUP COORDINATOR (FULL TIME)
TOTAL EMPLOYEES
SILVERROCK RESORT
2011-2012 ANNUAL PLAN
2011-2012 Assumptions
Revenue
Green Fees: A green fee includes golf cart and warm-up range balls. A combination of the
various green fee rates and green fee mix of Regular, Twilight, and Resident play is anticipated
to yield an average rate of $72.64 per round on an annualized basis. The Green fee rates for
201 1-2012 are projected to remain consistent with the prior year's rates due to economic and
competitive concerns.
It is assumed in this Annual Plan that Resident's Guests will continue to be offered a discount as
accompanied guests of La Quinta Resident card holders. The Resident Guest rate represents a
30% discount on the prevailing posted rates and follows similar booking procedures as extended
to a La Quinta Resident card holder; booking three (3) days in advance.
It is assumed that the golf course will be closed to public play during the Bob Hope Classic from
January 16-22, 2012. It is also assumed the overseeding dates will be October 3-31, 2011; over
seeding reduces revenues, which is taken into consideration in these projections, due to the
course being closed during these dates. It is also projected that aerification will occur in June of
2011 and August of 2011 which reduces revenue for 3-5 days with each of these two (2)
aerification cycles.
Greens Fee Mix: Through proper marketing, yield management, and limited advanced Resident
bookings the projected mix of green fees is: 30% Resident, 25% Public, 10% Public Twilight, & 35%
Other (tournaments, wholesalers, juniors, resident guests, replays and discounts).
Miscellaneous and Other Revenue: Based on $3.26 per round. This consists of golf club rentals,
golf club repairs, handicap fees, driving range fees, rider fees, 15 % of golf lessons and
Independent Contractor's Fees (Teaching Professionals).
Golf Shop Merchandise: Based on retail sales of $7.45 per round.
Cost of Goods Sold
Merchandise 53 %
Food & Beverage 33 %
Expenses
Golf Carts, Bag Room, and Driving Range: Includes outside service, valet, bag room, and driving
range staff plus supplies and operating expense for this department. There are no projected
employee compensation increases for this department in the 201 1-2012 Annual Plan.
Golf Shop: Includes golf professionals, merchandising sales staff, receiving staff and golf shop
operational expenses. There are no projected employee compensation increases for this
department in the 201 1-2012 Annual Plan.
ME
SILVERROCK RESORT
2011-2012 ANNUAL PLAN
Course Services: Includes course service staff consisting of course rangers/starters and related
department supplies and materials. There are no projected employee compensation increases
for this department in the 2011-2012 Annual Plan.
Golf Course Maintenance: Includes grounds maintenance staff, supplies, and materials. Over
seeding dates are projected to be October 3-31, 2011, which results in projected higher labor
cost and supply costs during the annual overseeding process. There will be areas on the golf
course that will continue to not be over -seeded in attempt to reduce seed cost and conserve
water. There are projected employee compensation increases in this department during the
2011-2012 Annual Plan not to exceed $15,000 annually. In addition, Front Entry Landscape
Maintenance has been added into this department's operating budget. In previous years the
Front Entry Landscape Maintenance was budgeted through the LLD or a supplemental budget.
Bob Hope Classic: It is assumed that SilverRock Resort will host the 2012 Bob Hope Classic. An
Assumption sheet and a Supplemental Budget (not part of the Operations Budget), attached
hereto as pages 23 & 24 provide the additional maintenance expenses required to prepare the
facility.
Water & Electrical: The 2011-2012 Annual Plan includes water and electrical costs to irrigate the
golf course and properly maintain the lake system. This is accounted for in the Golf Course
Maintenance budget. Electric costs have increased $184,000 annually to cover 100 percent of
the electric costs which include the front entry water falls, golf course pump station, north village
lake water falls & circulation pumps, cart storage area and clubhouse.
Food & Beverage: Includes food & beverage staff and expenses for the temporary clubhouse.
There is a separate Agreement for the Food & Beverage Department including the Liquor
License arrangement between the City and Landmark Golf Manaaement. There are no
projected employee compensation increases for this department in the 201 1-2012 Annual Plan.
Marketing: Includes marketing, public relations, advertising, web page, collateral and
tournament sales, etc. Refer to pages 20 & 21 for marketing plan narrative.
Clubhouse: Includes clubhouse expenses, maintenance/cleaning staff, landscape
maintenance, parking lot and entry drive clean up. Roving patrol expenses used to secure the
entire property of SilverRock remains included in this departments operating budget.
Management Fee: The monthly Management Fee of $7,500 per the Golf Course Management
Agreement is budgeted for the 2011-2012 fiscal year.
Insurance: Per requirements of the Golf Course Management Agreement in the Annual Plan is
the cost for comprehensive golf club insurance policy, general liability, property, equipment and
business interruption etc.
Personal Property Lease Tax: Exempt, except personal property taxes on equipment purchases
or leases which are included in this Annual Plan.
Golf Carts Lease: Golf carts are being leased for the Golf Club. The golf carts lease agreement
runs through October of 2013. Golf Course Maintenance Equipment was purchased by the City
in the fall of 2009.
04J9
2011.2012 ANNUAL PLAN SIIveMock Recon
CONSOLIDATED INCOME STATEMENT .avow ..r.unru
FOR FISCAL YEAR -DULY 2011 -JUNE 2012 .o...o... i�..n..n,�.,....
2010.301i
AOwalsl
2011 3G,iZ
DEPARTMENT
Fore.asL
�DL)GPi,T.':.: JUL.
AUG.
SEP.
OCT.
NOV.
DEC.
JAN.
FEB.
MAR.
APR.
MAY
JUN.
ROUNDS
ROUNDS
43,000
2,500
2,250
3375
300
4,675
3675
2,875
5.050
6200,
5200
4,650
2,450
TOTAL ROUNDS
43,000
2,600
2,250
3,375
300
4,675
3,076
2,875
5,050
6,200
6,200
4,660
2.450
REVENUE
WE
GREEN FEES
3121700
41 1381424, 90,531
80,395
152,719
17,145
350,450
268,229
252,281
469271
583,188
430,300
289,230
154289
1
MISC. REVIRANGEICARTSIRENTALS
129378
6, 14p` 0. 7,250
_
5,725
8,088
3,690
16,753
15,004
13,044
18.373
21.190
16,920
9765
5,145
GOLF SHOP MERCHANDISE
372000
8500
7,313
15525
2,400
30,388
24,806
49,594
44186
57.350
39,000
27,900
14,700
FOOD 4 BEVERAGE CONCESSIONS
121000
v;:u1 4$$!--: 500
500
500
11500
1, 500
1, 500
11500
1500
1,Soo
Soo
500
500
: ;:
TOTAL REVENUE
3575078
_` 106,]81
93,933
176,831
24,735
399,090
309,539
316,419
533,331
663,228
486,720
327,39S
174,6M
COSTOFSALES
.ST
w
PRO SHOP
164,746
_?swi470172i'i 4611
3.881
6240
1.274
16,128
13,166
26,322
23,453
30,439
20699
14,808
7,802
AM
TOTAL COST OF SALES
764,748
T Op74;t' 41611
3,881
8,240
1,274
16,128
13,166
26,322
23,453
30,439
20,699
14,808
7,902
'4
GROSS PROFIT
3410332
102,270
90,052
168,691
23,491
382,962
296,3T3
290,097
509,879
632,789
466,021
312,587
166,832
lmggg-
N',1.'
OPERATING EXPENSES
GOLF CART503AGSIRANGE
229850
12,414
11551
13,355
23,327
27,839
17,709
19,886
19,886
19,561
19,061
15,875
25.965
5
GOLFSHOP
279,950
:2- 223j32T 17,005
15,905
17,174
13,922
19708
19p08
21,148
19,910
19,910
18,859
22,015
18,061
COURSE SERVICES
$3160
`_` 54$9$i 2,255
2,061
3,193
1,971
5,129
6.922
7,071
7,021
7,344
6,513
2, 558
2, 558
GOLF COURSE MAINTENANCE
1531782
115%87 % 124,391
130,041
144,033
261,142
125403
113,021
122,025
117.016
113,332
116182
113,182
116,110
WATER 4 ELECTRIC COST
80965
14 26025
29520
24,175
18.210
18,905
20,415
17.876
22,489
19,555
20,967
24,272
28,040
GENERAL B ADMINISTRATIVE
311'160
;;� OTT.- 25,452
25602
25,902
25.827
25,827
28,102
26,102
26,502
28,052
26D52
26,802
26,452
MARKETING
257 250
r 42$4,820; 12, 151
14,541
27.876
19,826
28, 184
27,234
29.086
24.766
24.734
22,984
13,216
10,216
CLUBHOUSE
133427
3" 5 : 10.636
10636
10636
11736
10,636
10.636
13236
10,636
11.136
10.626
10,636
11,036
MANAGEMENT FEE(Incls F&B Pro0.oss)
90000
i 21.221
23543
14,938
23,065
(5,453)
6623
4,487
(4,852)
(11910)
(5,060)
4,579
18,818
CAPITAL RESERVES
60,986
'_f i.TB+ 1.811
1,608
3,054
343
7,009
6,365
5,046
9,385
11664
8,606
5785
3.086
INSURANCE
27,075
2,200
2,200
2,200
2200,
2,200
2,200
2.200
2.200
2.200
2,200
2,200
2,200
PERSONAL PROPERTY LEASE TAXES
15579
=' 14-RpOo 5200,
0
0
9,600
0
0
0
0
0
0
0
0
LEASES(Cet 4 MeiM.)
233'018
-'_t323 480= 19.590
19,590
19,590
19,590
19,590
19.590
19,590
19,590
19,590
19,590
19,590
19,590
TOTAL OPERATING EXPENSES
3,237,924
is i3 01 .. is 280351
286799
306,126
430759
284,977
277,525
287.753
274,549
263,169
266,590
260,711
282, 132
NET INCOME
172,408
`e 628 (178,081)
(196,747)
(137,535)
(407.298)
97,984
18,848
2,344
235,330
369620
199431
51,876
(115,301)
NET INCOME%
4.8°/.'3
!'. ,v18$E 466.8%
-209.5%
-77.8%
-1646.6%1
246%
6.1%
0.7%
44.1%
66.7%
41.0%1
15.8%
.66.0%
C
Average Green Fee
E7260
:.�E7' _ $36.21
L
$3573
$4525
$57.15
$74.96
$72S9
$8775
$92.93
$9606
$82,75
$62.20
$62.98
Average$ Misc. Income Per Rd
$301
'E3. $2.90
$2.54
$240
$12.30
$3.58
$4.08
$4.54
$3.64
$3,42
$3.25
S2.10
$2.10
Average$ Merchantllse per Rd
E726
} 7;4 $3.40
$3.25
$460
$8.00
$6.50
$675
$17.25
$875
$9.25
$7.50
$6.00
$6.00
Total Avenge Revenue Per Round
E82.06
345 $42.71
$41.75
$52.39
$82.45
$85.37
$84.23
$110.06
$105.61
$106.97
$93.60
$70.41
$71.28
20114012 ANNUAL PLAN - SllveMock Resort RUN DATE: l l-Aprvll 12:19 PM
Protae0ons -July 2011 to June 2012 PREPAREDRV: Landmark Golf NlmaVment
Golf Rounds
Total
JUL.
AUG. I
SEP.
I OCT I
NOV
I DEC
JAN
FEB
MAR. I
APR
JUN.
Resident Rude (Weekday)
5,832
338
304
456
41
631
496
388
682
832
702
628
331
Resident Rnd,(Weekend)
7,128
413
371
557
50
71
eW
474
833
ion
858
767
404
Sub-Tot.1 Residern RnG
IZ960
250
675
1013
90
1403
1103
so
1515
1860
1560
1395
rr35
%ofTnt.1
090
Public Rnds(Weekday)
4,360
281
353
380
34
526
413
323
568
6%
585
523
276
Public Rnds(Neekend)
5,940
344
309
464
41
643
505
3%
6%
853
715
639
337
Sub -Total Public Rude
lamo
625
563
844
75
1169
919
7I9
IM3
1550
13M
1163
613
%:r/rnmr
0.25
Public Ten (Veekdey)
1,9+
113
101
152
14
210
165
129
222
299
234
209
110
Public Ten (Weekend)
2,376
138
124
186
12
252
202
158
228
ml
M6
no
135
Sub -Total
Tred,lit Rods
4,320
250
225
338
30
4(18
ml,
288
505
620
520
465
245
%nfrot.l
bid
Other (Weekday)
6,S
394
354
532
Orr
236
SI9
453
rr95
9Tl
819
T32
ME
Other(Weekend)
8,316
481
433
650
58
900
209
553
W2
1194
1001
$95
492
Toummuents
3,024
175
158
216
21
327
257
201
354
AM
3W
326
1B
IMmlesalas
3,024
175
158
236
21
327
n7
201
354
4M
364
326
172
Resident Guest
1,512
88
29
118
11
164
129
Im
17l
217
182
163
86
Sfmid By Grlf
1,512
88
29
118
11
164
129
101
177
217
182
163
86
Discounts
3,780
219
Tarr
295
26
409
322
252
442
543
455
402
214
PGA
756
44
39
59
5
82
64
50
88
I09
91
81
43
lunim
250
44
39
59
5
82
64
50
88
IN
91
81
43
Replay
736
44
39
59
5
82
64
W
88
IN
91
81
43
S.b F,cil Oil,,
15,120
895
788
1181
105
1636
1286
loge
1968
2170
1820
16M
858
%ufrotal
0.35
Total Rounds
43,200
2+00
2250
33M
300
4625
3623
28T
500
62W
52M
4650
2450
Green Foes
Resident Ends (Weekday)
$
30.90 $
30.W $
30.M
$ 30.00 $
45.00
$ 45.00 S
55.00 $
55.M $
55 o $
55.00 $
45.00 $
45.00
Resident Red, (Weekend)
$
30.00 $
30.W $
30.M
$ 30.00 9
45.W
$ 45.00 S
55.to $
55.W $
5500 $
55.W $
45.00 $
45.W
Public pros(Wekday)
$
4000 $
40.W $
55.M
$ 85to $
100.00
$ IW.W $
125.00 $
14000 $
135W S
13500 $
SO.W $
BOW
Public gnus (Weekend)
$
40.00 $
40.0a $
55.M
$ 90.00 $
100.00
S 100.00 $
Ingo $
14500 $
150.W $
135W $
BS.W $
8001)
Public Twi(Weekday)
$
40W $
4000 $
50.M
$ 60.00 $
7500
$ 20.00 $
85.M $
80W $
B.W $
80.W $
SS $
6000
Public Tent (Weekend)
$
40W $
40M $
50M
$ 60W $
7500
$ 25.W $
85.W $
85W $
B.W $
BOW $
65.W $
20.00
Other(lVeekdav)
$
35M $
3500 $
50.00
$ 55.co $
80an
$ 25.W $
90.To $
do.W $
95W $
2000 S
6000 $
60.00
Other (Weekend)
$
40.00 $
3750 $
50.00
$ 60.00 $
85,00
$ 80.W S
90.W $
95.W $
95M $
70.00 $
6500 $
rrOW
Golf Revenue
Resident Ends (W'eekdev)
rl,A
$
10,125 $
9,113 $
13,669
$ 1,215 $
MA I
S =326 $
21,342 $
32,496 $
46,M5 $
WIT $
M,249 $
14,M4
Resident pros (Weekend)
331,994
$
12,325 $
11,138 $
16,206
$ 1,485 $
34,712
$ 29,282 $
26,091 $
45,829 $
56,265 $
42,190 $
34,526 $
18,191
Public Reds (Weekday)
4%,%9
$
11,250 $
10,125 $
20,883
$ 2,869 $
52,594
$ 41,344 $
40,430 $
29,538 $
94,163 $
28,W5 $
41,850 $
22,050
Public Ends(Weekend)
625,969
$
13,7W $
12,325 $
Q,523
$ 3,713 $
MIMI
$ 50,531 $
49,414 $
I00,684 $
127,,875 $
96,525 $
54,342 $
26,950
Public Ten (Weekday)
134014
$
4,500 $
4,050 S
2,594
$ 810 $
15,78
$ 11,526 $
10,992 $
18,180 $
23,715 $
181R0 $
11,509 $
6,615
Public Twi(leekend)
170,136
$
5,500 $
4,950 $
9,281
$ 990 $
19,M4
$ 15,159 $
13,"1 $
2R609 $
M,985 $
221880 $
16,624 $
91433
Other (Weekday)
487,202
$
13,781 $
12,403 $
26,598
$ $599 $
58,905
$ 43,411 $
40,753 $
21,584 $
92,768 $
57,330 $
43,943 $
n,153
other(Weekend)
621,342
$
19,250 $
16,242 $
32,4M
$ 3,465 $
76,495
$ 56,595 $
49,809 $
92,352 $
113,383 $
70,070 $
58,183 $
33,W4
Total Revenue
3,138,028
$
9US31 $
$0,395 S
152,rr19
5 12,145 $
350,450
$ 269Zto $
i2,281 S
469,21 $
583,19 $
43g3W 5
M9,M0 $
154.M9
Aug. Rate l{
72.64
$
M.21 $
15,73 $
45,25
$ 57..15 $
74.96
$ T2.99 $
8275 $
92.93 $
94.06 $
83.25 $
62.20 S
8298
Mise Revenue
Club Rental
21,6W
$
1,250 $
1,125 $
1688
$ 150 S
2,338
S 1, 838 $
1438 $
2525 $
3,100 $
2,600 $
2325 S
1,225
Driving Range Balls
69,355
$
3750 $
3,375 $
5063
$ 510 S
7,948
$ 6,248 $
4,888 $
8,586 S
10,540 $
7,800 $
6,975 S
3,675
Rider Fees
6,990
$
250 $
225 $
338
$ 30 $
468
$ 919 S
219 $
1,263 $
1,550 $
520 $
465 S
245
Independent losimctor Fees
27,000
$
- $
- $
-
$ - $
4,000
$ 4000 S
4,000 $
S,OW $
!c0oo $
5,000 S
- $
-
SallRetreival
4,000
S
1000 $
-
$ 1,000
S
1,000
$
1,000 $
- 8
-
GPS Adver85ing Income
1$000
$
1,000 $
1.000 $
1000
$ 2000,$
2000,
$ 2000,$
1,000 $
1 Ogg S
1.000
Total
140,N5
$
7,250 $
5,725 $
8,088
$ 3690 $
16,753
$ 15,004 $
13.044 $
16,373 S
21,190 $
16,920 S
9,765 S
5,145
9
2011-2012 ANNUAL PLAN SllverRock Resort RUNOwrE: ll Apr-D u:D PM
PrPectJon. - Jul 201110 June 2012 PItEPAREO ev: Lnu,w.kcnp M+n.eemmr
GOLFSHOP-61
GOLF SHOP MERCHANDISE SALES
TOTAL
JUL
AUG.
SEP,
OCT.
NOv.
DEC.
JAN.
FEB.
MAR.
APR.
MAY I
JUN.
TOTAL #OF ROUN DS
43,200
2,500
2,250
3,375
300
4675
3675
2,875
5,050
6,200
5200,
4,650
2,450
AVERAGE REVENUE/ROUND
37.45
$3.40
$3.25
$4.60
$8.00
$6.60
$6.75
$17.25
$8.75
$9.26
57.60
$6.00
$6.00
TOTAL MERCHANDISE SALES
$321,663
8,500
7,313
15,525
2400
30,388
24,806
49,594
44188
57,350
39,000
27,900
14,700
Soft Goods Sales
209,081
5,525
4753
10,091
1, 560
19752
16,124
32,236
28,722
3],2]8
25,350
18,135
9,555
Hard Goods Sales
112,582
2,975
2,559
5434
840
10,636
8,682
11,358
15,466
20,073
13,650
9,765
5.145
TOTAL MERCHANDISE REVENUE
321,663
8,500
7,313
16,525
2,400
30,389
24,006
49,594
44,188
57,350
39,000
27,900
14,700
COST OF SALES
63.08%
$3.08%
53.08%
53,00%
53.08%
53.08%
53.08%
53.08%
53.08%
53.08%
53.08%
53.08%
53.08%
COS - Merchandise (58%)
176,914
4,675
4,022
8,539
1, 320
16,713
13,643
27,277
24.303
31, 543
21450
15,345
8.085
Purchase Disc Taken -(5%)
(8,346)
(234)
(201)
(427)
(66)
(836)
(682)
(1364)
(1215)
(1.5]])
(1, 0]3)
(7fi])
(404)
Freight -Merchandise
2,654
70
60
128
20
251
205
409
365
473
322
230
121
TOTAL COST OF SALES
170,722
4,511
3,881
8,240
1,274
16,128
13, 166
26322
23,453
30439
20699
14,808
7,802
GROSS PROFIT
160,940
3989
3,431
7,285
1,126
14,259
11640
23,272
20735
26,911
18301
13.092
6,898
SA -4RIES AND BENEFITS
Salaries and Wages
148,319
10,867
10867
11,013
8,497
13763
13,763
13763
14.003
14,003
13,093
12,783
12,403
Payroll Taxes
17,040
1,244
1,2"
1,261
973
1,576
1,5]6
1,576
1603
1603
1499
1,464
1.420
WorkersCompensation
6,131
448
448
454
350
567
567
667
577
571
539
527
511
Health Insurance/Benefits
26,811
1,986
1,986
1986,
2,317
2,317
2,317
2,317
2,317
2,317
2, 317
2,317
2.317
TOTAL SALARIES AND BENEFITS
SUPPLIES AND MATERIALS
199,902
14,545
14,545
14,714
12,137
18223
18,223
18,223
18,500
18,500
17449
17,090
16,651
OTHER EXPENSES
Office Supplies
6,000
500
500
500
500
500
500
500
500
500
500
500
500
Postage
0
Contract SeMces- Merchandise Consultant
6,000
500
500
500
500
500
500
500
500
500
500
500
500
Recruiting / Relocation
0
Dues and Subscriptions
2,300
0
0
0
0
0
0
0
0
0
0
2,300
Freight/Delivery
75
0
0
0
25
25
25
0
0
0
0
0
0
Tavel
90
0
0
0
0
0
0
15
15
15
15
15
15
Uniforms
2,400
100
100
100
100
300
200
500
200
200
20D
200
200
Telephone
1,320
110
110
110
110
110
110
110
110
110
110
110
110
Seminars/Training
5,890
1250
150
1250
500
0
100
1,250
35
35
35
1,250
35
Miscellaneous
460
0
0
0
50
50
50
50
50
50
50
50
50
TOTAL OTHER EXPENSES
24525
2.460
1360
2460
1]85
1485
1,485
2,925
1410
1410
1410
4,925
1,410
TOTAL EXPENSES
223327
17,005
15.905
1],1]4
13,922
19,708
19,708
21, 148
19.910
19,910
18,859
22,015
18051
TOTAL GOLF SHOP MERCHANDISE INCOME (LOSS) (]2,388)
(13,017)
(12,474)
(9,889)
112,796)
(S,MB)
(8,068)
2,124
825
7,001
(558)
(8,923)
(11,163)
Expendable Supplies are made up of Golf Can Rental Agreements,
Golf Club Rental Agreements, Gift Certificates 8 Merchandise Bags
Uniforms Each Full -Time Emp receives (1) shill per month
0
Q
N
10
2011-2012 ANNUAL PLAN
SilverRock Resort RUN DATU: It -April 08:51 AM
Projections -July 2011 to June 2012 PREPAREDBY: Linem 1,ir.1 MY.Ylem<nI
CARTS, BAGROOM S RANGE.641
TOTAL
JUL
AUG.
SEP. I
OCT. I
NOV. I
DEC. I
JAN.
FEB.
MAR.
APR. I
MAY
JUN.
SALARIES AND BENEFITS
Salaries and Wages
123,689
7,682
6.985
8,918
4,388
10,802
11,774
13,710
13,710
13,710
13,710
9,390
8,910
Payroll Taxes
16,399
956
870
1,110
546
1,345
1,466
1707
1707
1, 707
1,707
1.169
1,109
Workers' Compensation
5,096
316
288
367
181
445
485
565
565
565
565
387
367
Health lnsurancelBenefits
7,944
662
662
662
662
662
662
662
Si
662
662
662
662
TOTAL SALARIES AND BENEFITS
162,128
9,617
8,804
11,058
6,777
13,264
14,387
16,644
16,644
111
1(1
11,608
11,048
SUPPLIES AND MATERIALS
Range Expendable Supplies
6,750
600
600
150
150
1,800
150
1, 000
1,000
150
150
500
500
Towel Replacement
_ 1,005
72
72
72
100
185
72
72
72
72
72
72
72
Bottled Water
24,5011
50
So
50
12,000
50
50
50
50
50
50
50
12,000
Can Supplies
2,350
0
0
0
500
1.000
500
75
75
50
50
50
50
Range Balls
9,000
0
0
0
0
9.000
0
0
0
0
0
0
0
TOTAL SUPPLIES AND MATERIALS
43,606
722
722
272
12,760
12,035
772
1,197
1,197
322
322
672
12,622
REPAIRS AND MAINTENANCE
Equipment Repair - Golf
3,600
300
300
300
300
300
300
300
300
300
300
300
300
TOTAL REPAIRS AND MAINTENANCE
3,600
300
300
300
300
300
300
300
300
300
300
300
300
OTHER EXPENSES
Office Supplies
525
25
25
25
50
50
50
50
50
50
50
5o
50
Printing l Stationary
420
0
0
0
0
0
0
70
70
70
70
70
70
Can Contract Services -($9-per can per mo.80 cans)
0
0
0
0
0
0
0
0
0
0
0
0
0
Can Maintenance 8 Repairs
9,760
750
750
750
1,500
750
750
750
750
750
750
750
750
Freight l Delivery
450
75
75
75
75
75
75
0
0
0
0
0
0
Uniforms
6,200
0
0
0
2,000
500
500
0
0
500
0
1, 500
200
Laundry and Linen
9,600
800
Boo
Soo
Boo
800
800
800
800
800
Soo
800
800
Miscellaneous
1,150
125
75
75
75
75
75
75
75
125
125
125
125
TOTAL OTHER EXPENSES
27,096
1,775
1,725
1,726
4,600
2,250
2,250
1,745
1,74S
2,295
1,796
3,295
1,995
TOTAL EXPENSES
226,428
12,414
11,551
13,355
23,327
27,839
17,709
19,886
19,886
19,561
19,061
16,875
25,966
Expendable Supplies are made up of - Scorecards, Tees, Pencils, Trash Bags
Cups 8 First Aid Supplies.
Uniforms- Each employee receives 4 shins, 1 hat per season
O
t�
W
11
2011.2012 ANNUAL PLAN silmamkpwon RUN DATE: H-April 08:51 AM
pm ..ns -July 2o11 to gun, M12 PREPAREDRY: Landmark Golf Management
Salaries and Wages
43,800
1,800
1,632
2,568
840
4,200
5600
5.880
5,880
6.16D
5,160
2,040
2,040
Payroll Taxes
5,015
206
187
294
96
481
641
673
673
705
591
234
234
Workers' Compensation
1,805
74
67
106
35
173
231
242
242
254
213
84
84
TOTAL SALARIES AND BENEFITS
50,620
2,080
1,686
2,968
971
4,854
6,472
6,796
6,796
7,119
5,963
2,358
2,358
SUPPLIES AND MATERIALS
Expendable Supplies
1,050
50
50
100
10D
100
100
100
100
100
100
75
75
TOTAL SUPPLIES AND MATERIALS
1,050
50
50
100
to
100
100
100
100
100
100
75
75
OTHER EXPENSES
Uniforms
2,125
75
75
75
800
75
250
75
75
75
400
75
75
Safety Equipment
600
50
50
50
50
50
So
50
50
5o
50
50
50
Miscellaneous
200
0
0
0
50
50
50
50
0
0
0
0
0
TOTAL OTHER EXPENSES
2,926
125
125
125
900
175
350
176
125
125
450
125
125
TOTAL COURSE SERVICES EXPENSES
54,595
2,255
2,061
3,193
1,971
5,129
6,922
7,071
7,021
7,344
6,513
2558
2,558
Expendable Supplies are made up of: Clipboards, Paper (starter sheets, ranger sheets), Towels, Trash Bags
Uniforms Each employee receives 4 shirts, 1 hat per season
12
C
p
2011-2012 ANNUAL PLAN SllverRook Resort RUN DATE: a-Ar.v 12:IY PM
Pro7ectlons- July 2011 to June 2012PREPAREDRY: Lud-EGeltnl.,,,t
MAINTENANCE DEPARTMENT-63
TOTAL
JUL
AUG.
SEP. I
OCT. I
NOV.
DEC.
JAN.
FEB.
MAR.
APR.
MAY I
JUN.
SALARIES AND BENEFITS
Salaries and Wages
669,650
55,056
55 am
55,056
55,05E
55,056
58,167
60,903
55.056
55,061
55,061
55,061
55,061
Overtime Hour, Wages
15,945
0
0
0
10,526
0
0
2,550
0
0
0
0
2,869
Payroll Taxes
78,501
6304
6,304
6,304
T,509
6304
6.660
7,265
6,304
6,304
6304
6,304
6,633
WorkersCompensation
28,026
2268
2268
2,268
2,557
2268
2,396
2, 579
2,268
2,269
2,269
2269
2, 347
Health Insurance/Benefits
104,880
8740
8,740
8,740
8,740
8740
8,740
8,740
6,140
8,740
8,740
8740
8740
TOTAL SALARIES AND BENEFITS
897,002
72,368
72,368
72,368
84,388
72,368
75,963
82,037
72368
72,374
72,374
72,374
76,650
SUPPLIES AND MATERIALS
Fertilizer
89,400
8400
16,000
11,000
17500
4,500
1.000
1,000
10,000
5,000
5,000
5,000
5000
FIRNers/Plants
3,060
0
0
1,000
250
0
750
750
100
100
100
Gas &Oils
48,800
4,200
4.200
4,450
1200
4,850
3,500
3,350
3,250
3,500
4,100
3,100
3,100
Golf Course Aocess0nes
12,300
200
200
500
10,000
200
500
200
100
Too
100
100
100
Chemicals & Pesticides
29,300
3,500
2,500
3,500
4,500
2,700
2200,
2.000
2000,
1,500
2.000
900
2,000
Homicide
12,000
0
0
7000
0
5,000
0
0
0
0
0
0
POA Control
7,000
0
0
0
0
3,500
0
3,500
0
0
0
0
0
Sand/Mulch/Bunker
11,460
390
390
5000
2,000
2,000
800
380
100
100
100
100
100
Seed
91,810
350
350
250
88060
350
350
350
350
350
350
350
350
Small Tools
5,000
100
100
2O0o
2000
100
100
100
100
too
100
100
100
Said
3,350
1,000
200
200
250
250
250
500
0
0
0
500
200
Topdressing
7,600
1 250
1 250
0
2, 500
0
0
0
0
0
0
1,300
1 300
TOTAL SUPPLIES AND MATERIALS
321,070
19,390
26,190
34,900
1311,260
23,450
9,450
12,130
16,000
10,750
11,860
11,450
12,250
REPAIRS AND MAINTENANCE
Buildings & Bndges
1,760
250
250
250
0
0
0
250
250
0
250
250
Equipment
20,600
1,000
1,000
1000
8,000
1000
1000
1000
1000
1,000
1, 500
1,500
1,Sao
Inigati on System
22,660
5,400
5.400
2,200
2.000
900
550
1,200
two
1,000
1,000
1,000
1,000
Pumps
10,500
1.000
1000
1000
1.000
1,000
1,000
1000
1000
1000
1,000
500
0
Lake Ment Contract
31,200
2600
2600
2,600
2,600
2000
2,600
2.600
2,600
2,600
2,600
2,600
2,600
Trees
10,050
a
0
3500
550
0
0
0
a
2,000
4,000
0
0
TOTAL REPAIRS AND MAINTENANCE
96,660
10,260
10,260
10,550
14,160
5,600
5,150
8,060
6,850
7,600
10,100
6,850
5,350
13
2011-2012 ANNUAL PLAN Sllvert Resort Run DATS: a-A,11 U;RPm
Proections-JYI 2011 fo JOn82012 PREPAREDRY. 1,ndmre4W4f Manyem 1
MAINTENANCE DEPARTMENT-63
TOTAL
JUL I
AUG. I
SEP.
OCT. I
NOV.
DEC. I
JAN.
FEB. I
MAR.
APR.
MAY
JUN.
OTHEREXPENSES
Conned Services Soirissue Tests
4,000
0
0
2,000
0
0
0
0
0
0
0
2,000
0
Dues and Subscndrons
640
0
0
0
0
0
0
0
240
0
200
0
100
Employee Education
1,550
50
50
50
50
50
50
50
1,000
50
50
50
50
Equipment Rental
4,200
200
150
150
1,800
600
200
200
200
200
200
200
100
Auto Expense
6,000
500
500
500
500
500
Soo
500
500
500
500
500
Soo
Licenses and Permits
1,430
100
100
80
0
0
0
0
0
1,000
150
0
0
M,q.11.neous
1,200
100
100
100
100
100
100
100
100
100
100
100
100
Supplies
4,360
750
750
750
500
500
500
100
100
100
100
100
100
Propane/Natural Gas
180
15
15
15
15
15
15
15
15
15
15
15
15
Safety Equipment B Training
3,850
200
100
750
800
500
400
400
2W
200
100
100
100
Telephone/DSL
10,200
850
850
850
850
850
850
850
850
850
850
850
850
Green Waste Removal
6,288
524
524
524
524
524
524
524
524
524
524
524
524
Uniforms B LinenRowels
11,040
920
920
920
920
920
920
920
920
920
920
920
920
TOTAL OTHER EXPENSES
54,828
4,209
4.059
6,689
6,059
4,569
4,069
3,659
4,649
4,469
3,709
6,359
3,359
TOTAL MAINTENANCE EXP.(EXCL Landscaping',
11369,550
106,217
111,867
124,607
238,857
105,877
94,622
103,876
98,867
96,183
98,033
95,033
96,609
4,500
LANDSCAPE
Wages
154,560
12,880
12, 880
12,880
12.880
12,880
12,880
12 880
12 880
12.880
12 880
12, 880
12,080
Overtime Hourly Wages
6,229
0
0
966
3,381
956
0
0
0
0
0
0
966
Paymll Taxes
18,416
1 475
1,475
1.685
1.862
1,585
1,475
1,475
1,475
1,475
1,475
1,475
1,585
Workers' Compensa8on
6,543
531
531
557
624
557
531
531
531
531
531
531
557
Health lnsurence/Benefits
31176
2648
2648
2,648
2,648
2,648
2.648
2,648
2,648
2,648
2,648
2,648
2,648
Landscape Wages A Beneft
217,S74
17,534
17,534
18,636
21,395
18,636
17,534
17,534
17,534
11534
12,534
12,534
18,636
Small Tools
Repairs 8 Maintenance - Ddp Irrigation
Uniforms
TOTAL LANDSCAPE MAINTENANCE
COURSE 6 LANDSCAPE MAINTENANCE TOTAL
(EXCL UTILITIES)
WATER 8 ELECTRICITY COSTS
Water Cost
Maint. Shop / So Village Lakes
Main Meter (FE, PH, CB, CH, NV Lakes)
Well
TOTAL WATER AND ELECTRIC COST
TOTAL COURSE MAINTENANCE EXPENSES
1026
100
100
100
100
100
75
75
75
75
75
75
75
4,250
250
250
500
500
500
500
250
250
250
250
250
500
3480
290
290
290
290
290
290
290
290
290
290
290
290
226329
18,174
18,174
19,526
22,285
19,526
18399
18,149
18149
18,149
18,149
18149
19,501
1,595,879
124,391
130,041
144,033
261, 142
125403
113,021
122025
117,016
113,332
116,182
113,102
116, 11D
43,050 4,960 6,200 6.160 3,960
42,300 4,500 3.800 4,000 3,000
1 dM1,000 16500 19.500 14,000 10.600
14
3,255 2,325 1,860 1,473 1,550 1,550 3,255 6,510
3,000 3,000 3,000 4,000 4000 4,000 3,000 3,000
12,500 15,000 13,000 17,000 14,000 15,4W 18,000 18,500
2011-2012 ANNUAL PUN .a: ory
vrP .coons -Jul z0n to Jan. zou vxrraxa:p aT. lsherea,ac.MolemF•m.ai
O A DEPARTMENT -6)
TOTAL
JUL. I
AUG. I
SEP. I
OCT. I
NOV. I
DEC. I
JAN, I
FEB. 1
MAR.
APR. I
MAY
JUN.
PAYROLL ESDMAlE
SALARIES ANO BENEFIlY
Salarlesand Wapea
206,BA
1111
17 1531964
17,153
17,153
t1,ISJ
I1M4
11,964
11M4
fI,19
9,19
xe
Paylall Taxes
28mo
1.964
1.966
1,966
1,95a
I,866
1 98a
1,96a
"Ill
I,95a
1,904
1,98a
1
19fid
1,96a
'Compenaeeon
SABo
m)
)W
)m
07
)W
)m
Headdiwonea
Heeltlllmumnce/Benefih
VA96
458
tA58
1A58
1,a5B
458
45)
IA56
1ASS
458
458
1A58
458
I,658
1658
458
IA58
1458
1458
1A58
TOTAL SAURIES AND BENEFITS
255,381
21282
21282
21,282
21282
21282
21282
21.282
21282
21,2.2
21,252
21.282
21282
Equgmenl Repel
1,ID0
0
100
100
1M
100
100
too
100
100
I00
100
too
TOTAL REPAIRS AND MAINTENANCE
1,100
0
100
100
100
100
100
1.0
100
100
IN
1N
IN
OTHER EXPENSES
olfia supplies
120D
100
100
100
IN
1.0
1.0
m0
too
IN
too
10.
1on
Prehn9/statiinary
3,30
100
100
100
1so
10.
400
400
400
400
400
400
400
Postage
900
75
75
75
75
75
75
75
75
75
75
75
75
RecmlOng/Federation
1A0o
0
0
200
200
20.
200
200
200
200
0
0
0
Uiss and Subscriptions
1,7N
50
0
200
5o
50
200
100
400
50
50
500
50
Frei,nd l ONNery
600
50
50
Se
5.
50
50
50
50
50
50
`A
50
Three!
1,100
0
100
0
0
0
0
0
100
0
no
500
200
wamoEan
a".
100
100
Soo
100
1➢o
z000
too
too
100
100
100
100
P . Expense
4,..
soo
400
40o
400
400
400
400
am
loll
am
400
400
Equipment Rental(Copletl9orage)
6.70
480
480
US
480
480
480
480
480
480
480
480
480
Uniform.
1.060
75
75
75
150
150
75
75
75
75
75
75
75
Plate ... nel Feea U.T. B Set Feee)
10200
850
950
850
850
850
.50
.5.
850
850
B50
.50
No
Seminars l Training
2AN,
200
200
200
200
200
200
200
200
200
200
200
200
Payrel Peening
15,20o
u00
I,IM
1.100
1, 100
1,mo
110o
IIN
I'loo
I,mo
Moo
1100
Ma.Compater
suppres(POS rapport Fee.)
5,200
400
400
400
400
400
400
400
seo
400
400
400
600
Bank B AUP Fees
1,on
90
90
90
90
90
90
90
90
90
90
90
90
Misaelleneous
1,200
100
too
100
IDe
100
100
100
100
10.
100
100
100
TOTAL OTHER EXPENSES W,90 l,t To 4220 4.520 4N5 4445 6,720 6720 6,12. 4670 4670 5,420 5ST0
TOTAL O S A EXPENSES 314,671 25,452 25fi02 25,NO 25,827 25,827 28.102 MIN 26.5.2 26.052 26052 26802 26452
Unifarma- Benefit t0 be snared betmen GM Is Controller
EnteHarreart8 Promotion -GM promoong propeMforpolential Gients
C
A
15
2011-2012 ANNUAL PLAN
SllverRoc , Resort
Projections - July 2011 to June 2012
MARKETING 1 08:51 AM
PREPAREDRY: Landmark Golf Management
MARKETING DEPARTMENT -66 1 TOTAL I JUL I AUG. I SEP. I OCT. I NOV. I DEC. JAN. I FEB. I MAR. I APR. I MAY I JUN.
Salaries and Wages
30,096
2,508
2, 508
2,508
2,508
2, 508
2,508
2,508
2,508
2,508
2,508
2,508
2,508
Payroll Taxes
3,448
287
287
287
287
287
287
287
287
287
287
287
287
Workers' Compensation
1,240
103
103
103
103
103
103
103
103
103
103
103
103
Health Insurance/Benefits
3,972
331
331
331
331
331
331
331
331
331
331
331
331
TOTAL SALARIES AND BENEFITS
38,754
3,229
3,229
3229
3,229
3,229
3,229
3,229
3229
3,229
3,229
3,229
3,229
OMER EXPENSES
Office Supplies
1,200
100
100
100
100
100
100
100
100
100
100
100
100
Printing / Stationary
4,425
0
0
200
3,000
200
200
200
125
125
125
126
125
Postage
600
50
50
50
50
50
50
50
50
50
50
50
50
Conrad Services Web Page
4,800
400
400
400
400
400
400
400
400
400
400
400
400
Dues and Subscriptions
735
0
0
0
0
0
0
35
400
300
0
0
0
Uniforms
600
0
0
0
300
50
50
50
50
50
50
0
0
Telephone
1,200
100
100
100
100
100
100
100
100
100
100
100
100
Civic, Community and Trade Show
2,925
75
75
75
750
750
750
75
75
75
75
75
75
Public Relations
3,500
0
0
500
Soo
1,000
50D
500
500
0
0
0
0
Promotions/Meals
300
25
25
25
25
25
25
25
25
25
25
25
25
Promotion - (Media, Vendor Days, etc
700
0
0
0
50
50
50
300
50
50
50
50
50
Advertising (Ad Purchases)
185,731
8,172
10,562
23,197
8,822
21,180
21730
21472
19,112
19,680
18230
8,012
5,562
Collateral Material- (Yrd Sim, Rack Cots, Statn, Doi
9,000
0
0
0
2,500
1,000
0
2, 50D
500
500
500
1,000
500
Miscellaneous
350
0
0
0
0
50
50
50
50
50
50
50
TOTAL OTHER EXPENSES
216,066
8,922
11,312
24,647
16,597
24,955
24,006
25.857
21,537
21,606
19,755
9,987
6,987
TOTAL MARKETING EXPENSES
254,820
12,151
14,"1
27,876
19,826
28,184
27,234
29,086
24,766
24,734
22,984
13,216
10,216
Promotion.Meals - Off property events (Chamber Mixers, Rotaries and
entertaining potential clients)
PromoticNMedma endor Days- Ratlio/N Onsite Broadcasting.
Vendor Days - Show casing property in exchange for positive publicity
Q
t 16
2011-2012 ANNUAL PLAN 5ilverRotk Resort MARKETING a-AID-n oa:et AM
Projections -Jul 2011 f0 June 2012 PREPARED [i Landmark Golf Maon,menl
TEMPORARY CLUBHOUSE -800 TOTAL I JUL. I AUG. I SEP. I OCT. I NOV. I DEC. I JAN. I FEB. I MAR. I APR. I MAY IJUN.
SUPPLIES AND MATERIALS
Expendable Supplies
Laundry Supplies
TOTAL SUPPLIES AND MATERIALS
REPAIRS AND MAINTENANCE
Building Structures
Restaurant Repairs
Equipment Repair
TOTAL REPAIRS AND MAINTENANCE
OTHER EXPENSES
Contract Services Cleaning
Telephone
Cable -Roadrunner
Water
Sewer
Safety Equipment
Natural Gas
Flowers and Decorations
Building Security (Roving Patrol)
Miscellaneous
TOTAL OTHER EXPENSES
TOTAL CLUBHOUSE EXPENSES
2,400 200 200 200 200 200 200 200 200 200 200 200 200
2,400 200 200 200 200 200 200 200 200 200 200 200 200
4,300 400 400 400 400 400 400 400 400 400 400 400 400
3,600 300 300 300 300 300 300 300 300 300 300 300 300
4,800 400 400 400 400 400 400 400 400 400 400 400 400
4,800 400 400 400 400 400 400 400 400 400 400 400 400
13,200 1,100 1.100 1,100 1,100 1,100 1,100 1,100 1,100 1.100 1,100 1,100 1,100
22,500
1,825
1,825
1,825
2,425
1,825
1,825
1,825
1,825
1.825
1,825
1,825
1,825
13,800
1,150
1,150
1,150
1,150
1,150
1,150
1,150
1,150
1.150
1,150
1,150
1,150
4,080
340
340
340
340
340
340
340
340
340
340
340
340
3,852
321
321
321
321
321
321
321
321
321
321
321
321
0
0
0
0
0
0
0
0
0
0
0
0
0
1,200
100
100
100
100
100
100
100
100
100
100
100
100
3,600
300
300
300
300
300
300
300
300
300
300
300
300
2,400
0
0
0
500
0
0
1,000
0
500
0
0
400
60,400
4.900
4.900
4,900
4,900
4,900
4,900
6,500
4,900
4,900
4,90D
4,900
4,900
2,400
200
200
200
200
200
200
200
200
200
200
200
200
114.232
9,136
9,136
9,136
10,236
9,136
9.136
11,736
9,136
9,636
9,136
9,136
9,536
132,232
10,636
10,636
10,636
11,736
10,636
10,636
13,236
10,636
11,136
10,636
10,636
11,036
Expendable Supplies made up of: Locksmith, Tmshbags, Lightbulbs, Mats,
Items related to Maintenance of Clubhouse
17
2011-2012 ANNUAL PLAN SilverRock Resort RUN DATE: L4APr-11 03:05 PM
Projections- July 2011 to June 2012 PREPAREDRV: Lndmark G,RM-,,,mem
MISC. DEPARTMENT - 980 & 990 1 TOTAL I JUL. I AUG. I SEP. I OCT. I NOV. I DEC. I JAN. I FEB. I M,R. APR. MAV JUN.
Management Fee - Fixed
90,000
21,221
23,543
14,938
23.065
(5,453)
6623
4,487
(4,852)-
(11,910)
(5,060)
4,579
18,818
FF&E Reserve (2.0%)
62,761
1,811
1,608
3,054
343
7,009
5,365
5,046
9,385
11.664
8,606
5,785
3,086
General Liability Insurance
26,400
2,200
2,200
2,200
2,200
2,200
2,200
2200,
2,200
2,200
2,200
2,200
2,200
Property Taxes- Regular($15M @ 125%)
0
0
0
0
0
0
0
0
0
0
0
0
0
Personal Property Taxes
14,800
5,200
0
0
9,600
0
0
0
0
0
0
0
0
193,960
30,432
27,351
20,192
35.208
3,756
14,188
11,733
6,734
1,954
5.746
12,564
24,103
LEASEEXPENSES
Gott Cart Leases
144,900
12,075
12,075
12,075
12.075
12,075
12,075
12,075
12,075
12,075
12,075
12,075
12,075
Trailer Leases
7,200
600
600
600
600
600
600
600
600
600
600
600
600
CPS Lease (1-lP-Link)
69,060
5,755
5,755
5,755
5,755
5,755
5,755
5,755
5,755
5,755
5,755
5,755
5,755
Golf Course Rental
13,920
1,160
1,160
1,160
1,160
1,160
1,160
1,160
1,160
1,160
1,160
1,160
1,160
235,080
19,590
19,590
19,590
19,590
19,590
19,590
19,590
19,690
19,590
19.590
19,590
19,590
Q
tV
O
18
2011-2012 ANNUAL PLAN sYmxmY Reson RCN BATE: II1,-11 U:11 I'm
Pre r Jul i0113o June 301i PREPARED BY: Landmark GOUMsn.Beraml
Snack SbapTerrece Food
182,274
7000
5,063
11813
1,125
19859
17,455
24.438
23,517
30,500
19,144
15,000
7,350
Beverage Carl Foi
46A50
2500
2.250
3375
875
7013
3,675
3,594
0.189
7,625
5, 105
4,000
2450
Other Food Income
0
0
0
0
0
0
0
Non -Taxable Tournament Site Fee:
0
0
0
0
0
0
0
0
0
0
0
0
0
Speual Evan6
10,000
0
p
0
2,500
2,500
0
0
0
0
2500
2.500
0
TOTAL FOOD REVENUE
260,124
9,500
7,313
15,188
4.300
29.381
21131
26,031
29,700
36125
26,769
2t,500
9,800
BEVERAGE REVENUE
Snack Shop4enard Beer 6 Vora
63,306
2,400
2,025
4,050
450
6311
4,961
El"
9,654
IOO8s
0,423
4200
2,573
Snack affi Tames Son as
42,204
1600
1,350
2700
300
4208,
3,308
5663
6,435
6,710
5,616
2800
1]15
Beverage Cat Beer 6 Wine
66,442
20W
2.250
3375
300
9,350
8891
4,6]2
],42]
9.150
8,934
7,500
4,594
Beverage Cet Spend
66,4142
2000,
2,250
3,375
300
9350
6,891
4,6R
],42]
9150
8934
7,500
4,594
TOTAL BEVERAGE REVENUE
238,394
BOgO
],8]5
13500
1,350
29,219
22050
23,000
30.64
335,0]5
31,96i
22000
13,475
TOTAL FOOD S BEVERAGE REVENUE
479,117
9,300
15,168
28,686
5,650
66,600
43,181
31.031
$0,550
73,200
50,6$6
43,500
23,275
LESS COST OF SALES
COS - Fit. (3]%)
85,368
3515
2706
5,619
am
9,946
7,819
10.372
10,991
14,106
8,972
7,030
3,626
COS - Beer & Won (25%)
32,437
1,100
1,089
1856
ISO
3,915
2,963
1,216
4.270
4,804
4,339
2.925
1.792
COS- Sodas (27%)
29,334
972
972
1,640
162
3661
2,753
2.736
3,N3
4,282
3,928
2781
1703
CO& Enployee Meek
22.800
1,900
1,900
1,900
1,900
1900
1 900
1,900
1,900
1900
1,900
1,900
1,900
TOTA L COST OF SALES
169,939
7,487
6,648
11016
2916
19,422
15435
19226
DROm
25092
18,14
14,836
9021
GROSS PROFIT
309,178
10,013
$,"1
17,672
2,735
39.176
2],]46
32,807
39,745
48,108
39,515
29,864
11
SALARIES AND BENEFITS
Selard. ant Wager
190,505
15139
15,139
16,372
8,475
16099
16289
18,001
16,373
1SMI
17.012
18,570
16534
Payroll Taxes
21,813
1]33
1,733
1,875
970
1843
1865
2061
1,932
2061
1,918
1,89]
1893
Workers Compensa0on
7,849
624
624
075
349
663
671
742
695
742
701
683
681
Health madmance,
38,396
2,979
2,979
2979
3,310
3,310
3,310
3,310
3310
3,310
3.310
3,310
2,979
TOTAL SALARIES AND BENEFITS
258,563
20475
20,475
21,900
13,105
21,916
22,135
24,114
22,810
24,114
22,971
22459
22,0SS
SUPPLIES AND MATERIALS
Expendable Supplies
4,000
300
300
300
300
200
400
400
400
400
400
300
300
Bar Utensils
1,250
150
100
100
too
t00
too
1SO
100
100
100
100
100
Menud, Eaton, and Fluoridate
3,825
175
175
175
Soo
250
250
550
350
350
350
350
350
TOTA L SUPPLIES AND MATERIALS
9,075
626
575
575
900
550
750
1,050
B50
850
850
750
750
REPAIRS AND MAINTENANCE
Equipment Repair
3000
250
250
250
250
250
250
250
250
250
250
250
250
TOTAL REPAIRS AND MAINTENANCE
XHO
250
250
250
250
250
250
250
250
250
250
250
250
OTHER EXPENSES
Office Supplies
1,500
100
too
100
250
250
100
100
100
100
too
100
100
Phone
840
70
70
70
70
70
70
70
70
70
70
70
70
Equipment Rental
1,294
109
109
109
95
109
109
109
109
109
109
109
109
NonCeptlel Equipment
Soo
50
50
So
50
50
50
50
50
SO
50
50
50
Unirorms
3,400
150
ISO
150
1,000
150
500
ISO
150
150
550
150
150
Laundry and Linen
5,975
525
525
525
200
525
525
525
525
525
525
525
525
L¢aSe Paymenl
12,000
SOp
500
see
Isea
1,500
1Soo
1500
1, le0
1see
500
so
sun
Bank Fees
6,060
505
505
505
505
505
S.
5e5
.1
505
Soo
1.
505
Severe$/Ttard,
275
25
25
25
25
0
25
25
25
25
25
25
25
Cleaning Supple$
3,596
250
250
250
250
250
250
346
350
350
350
350
350
Licenses and Permits
1,800
0
900
0
0
0
0
Soo
0
0
0
0
MlialHaneous
1,200
100
100
100
100
100
100
100
1N)
100
100
100
100
TOTA L OTHER EXPENSES
38510
2,384
3,284
2,384
4.045
3,509
3734
4,380
3484
3,484
2,884
2,484
2684
TOTAL EXPENSES
309.178
23,734
24584
25,109
l8300
26225
26,869
29.794
27,394
28698
26,955
25,943
25572
TOTAL SOo069EVEMta PROFR 11-1
U
(13, 21)
(16,01
(7,438)
(1 6)
12,953
877
30 13
12 252
194TO
12,560
2, 1
(1131 )
Supplies Expendable Is made up of Smallwares, Paperg0ods, First -aid
Uniforms- Each employee receives 4 $hits, 1 tat per season
N
f..a
19
SilverRock Resort
2011-2012 Marketing Plan Narrative
OBJECTIVE: Continue to expand brand awareness for SilverRock Resort,
promote the Arnold Palmer Classic Course as a premier golf course in the
Coachella Valley and increase golf and golf -related revenues.
The July 201 1-June 2012 Marketing Plan is built around an annual
Marketing Budget of $254,820. The Marketing Plan includes: advertising
and promotions, collateral materials, civic and community networking,
public relations, golf/consumer trade shows, and internet websites and e-
mail marketing.
ADVERTISING and PROMOTIONS
Advertising and promotions are targeted for La Quinta Residents and
tourist/resort golfers through advertising and media coverage in local,
regional and Southern California golf and travel publications. Advertising
consists of local newspaper, golf and travel magazines, regional
directories, local television and area radio. Advertising is budgeted at
$185, 730 for 2011-2012.
Newspaper advertising is placed in The Desert Sun with primary emphasis
on the sports enthusiasts with weekly "ear ads" appearing on the front
page of the Sports Section; ear ads are visible to all readers of the paper.
Newspaper advertisement makes up 15% of the Marketing Budget.
Special promotions are designed, as needed by season, and placed in
various print advertisements.
Magazines and directories consist of local and regional magazines, yellow
pages and golf -related directories. These ads vary from full page to
quarter page ads and are full color. Magazines and directories compose
65% of the advertising budget.
Television commercials (30 seconds) are placed on all three (3) local
network affiliates (CBS2, KESQ3-ABC, KMIR6-NBC) and Time Warner cable
stations. Local radio is used for 30-second spots and specific promotions.
TV and radio ads make up 20% of the advertising budget.
20%.0 0422
COLLATERAL MATERIALS
Rack cards, scorecards, and information packets presenting SilverRock
Resort are used as marketing tools for SilverRock Resort. An emphasis will
be placed upon SilverRock's participation in the Bob Hope Classic.
Printed material will be produced, as needed, to promote SilverRock
Resort as a Home Course of the Bob Hope Classic.
CIVIC AND COMMUNITY NETWORKING AND TRADESHOWS
SilverRock Resort is positioned as a community -friendly golf facility and is
committed to developing strong relationships with community
organizations such as the La Quinta Chamber of Commerce and various
local service organizations.
At various venues locally and around Southern California, trade shows
and expos are held that provide an opportunity to promote SilverRock
Resort. These trade shows and expos are focused on tourism, golf and
golf equipment/apparel, recreation, weddings and other related
industries and businesses.
TOURNAMENTS & GROUP OUTINGS
A continued concentrated effort to attract corporate and group outings
will be positioned through various networking opportunities. Tournament
business represents a large portion of outside play and is vital to
SilverRock's success.
JUNIOR GOLF
SilverRock will continue to support local Junior Golf by offering various
Summer Junior Camps, Junior Rates and being a host course for the La
Quinta High School Boys Golf Team.
INTERNET WEBSITES AND E-MAIL MARKETING
A benefit of memberships in selected local Chambers of Commerce and
the Convention and Visitors Authority is access to cross -marketing
opportunities through website links to SilverRock Resort.
E-mail database marketing is targeted to consumer e-mail addresses that
are collected daily through comment cards, tee -time bookings, selected
websites and the La Quinta Resident renewal process. This e-mail
database is used to send e-mail blasts promoting SilverRock Resort and/or
to offer specials during slower days of the seasons in an effort to maximize
tee sheet utilization.
21 0423
SilverRock Resort -Arnold Palmer Classic Course
GOLF RATES 2011-2012
Reservation Type
tBook90Days)
Public
Public Twi
Replay (Booked After Pro)
(Book 3 Daysl
La Quints Resident
La busies Resided Guest (30%off posted rate)
(Book98Days)
Wholesale
Wholesale Twilight
Book 1 Da
PGA PAID
Junior Rate (Before 2b0 p.m.)
Junior Rate (After 2:00 p.m.)
(Book 1 Davl
SEEM
BEEM
,ry
,ei
MEMEM
t
affiEffim
E 30.00
$ .30.00
S 59.50
$ 73.50
E-75.00. S'.; 85.001
S 50.00. f.. 60:00'.
S ; 25.00
ll 25.00:
S 25.00E
1 -: 25.00
E 15,001
$ 15.00
2012
2012
Dec 26,Ajpr.30
Dec. 26-A r.30
Mon-T ur
Fri -Sun
$ 165.00
$ 165.00
$ 95.00
$ 95.00
$ 50.00
$ 50.66
f 55.00
$ 55.00
is 115.50
$ 115.50
Is 135.00 1 $ 135.00
Y 75.00 1 $ 75.00
f 35.00
S 35.00
f 25.00
S 25.00
f 15.00
E 15.00
4nn011
Stand By Golf Rates to vary based upon actual bookings Rates to vary based upon actual bookings Rates to vary based upon actual bookings Rates to vary based upon actual bookings Rates to vary based upon actual bookie
(Book Up to 1 Year)
Groups (13-H Negotiated Rates Negotiated Rates Negolialed/bies Negotiated Rates Negotiated Rates Negotiated Rates Negotiated Rates Negotiated Rates Negotiated Rates NegovatedRales
` Juniors are 17 and under
` All rates to include green tee, golf cart limited amount of range balls prior to round exceptgoAcall for Juniors
` Non golfers -ride alongs-must abide by dress code, riders permitted based upon availability at a rate of$25 per rider.
` City EmployeesPrevailingResident Rates
OTHER FEES
Range Not Playing
Rateffee
12 Hour
$
7.00
1 Hour
$
10.00
All Day Range Fee
$
25.00
Rental Clubs
$
45.00
Handicap Membership
$
45.00
Golf Lessons
1 Hour
$
75.00
1l2 Hour
$
50.00
O
p
N
22
SILVERROCK RESORT
2011-2012 ANNUAL PLAN
2011-2012 Bob Hope Assumptions
OPERATIONAL EXPENSES
Revenue: It is assumed that the golf course will close for public play on
Sunday, January 15, 2012 for the Bob Hope Classic and reopen for play on
Sunday, January 22, 2012. The golf course will be closed for a total of seven
(7) days per the tournament contract. This loss of revenue for seven (7)
days has been factored into the 2011-2012 Annual Plan for SilverRock
Resort and amounts to a loss of approximately $150,000 in revenue and
1,500 rounds of golf. Any additional days of course closure will impact the
revenue budget for the month of January 2012.
Wages: It is assumed that the SilverRock Resort hourly Golf Course
Maintenance crew of 30 employees will work an additional 41 hours of
overtime per person in the month of January to ensure PGA Tour course
standards. Also, additional payroll taxes and workers compensation
insurance will be an added expense as a result of the extra hours worked.
Supplies and Materials: Two (2) extra fertilizer applications (December and
January) will be needed to ensure top quality turf conditions. Additional
seasonal flowers and plants will be added at the entrance and clubhouse
area. Also, additional sand will be required to ensure all sand bunkers on
the course are consistent and are in compliance with PGA Tour standards.
Additional cool season seed may be required in order to be in compliance
with PGA Tour standards; a heavier seed rate will be used when
overseeding the fairways, tees and greens in the fall of 2011. If there are
any areas of the course that do not meet PGA Tour standards, those areas
must be sodded prior to the tournament.
Other Expenses: After four (4) years of use, several tournament preparation
items totaling $6,000 will need to be replaced (fairway snake, hole cup
cutter sharpener, whips, squeegees, rakes). Additional maintenance
equipment may be rented short term to get the course ready for PGA Tour
standards.
23 0425
2011-2012 ANNUAL PLAN
SUPPLEMENTAL BOB HOPE EXPENSES
SllverRock Resod
Projections- July 2011 to June 2012
Rury DATE: a-wP.n Bass wH
PRE-EDBY: Lvnemvrk GellMsv[emenl
MAINTENANCE DEPARTMENT -63
TOTAL
JUL.
AUG.
SEP.
OCT.
NOV.
DEC.
JAN.
FEB.
MAR. APR.
MAY
JUN.
SALARIES AND BENEFITS
Salanes and Wages
0
0
0
0
0
0
0
0
0
0
0 0
0
Overtime Houdy Wages (30 employees at 41 hours)
16,500
0
0
0
0
0
0
16,500
0
0
0 0
0
Payroll Taxes
1,869
0
0
0
0
0
0
1,889
0
0
0 0
0
Warkere Compensation
463
0
0
0
0
0
0
453
0
0
0 0
0
TOTAL SALARIES AND BENEFITS
18,942
0
0
0
0
0
0
18,842
0
0
0 0
0
SUPPLIES AND MATERIALS
Fedilizer
31,000
0
0
0
0
10,000
11,000
10,000
0
0
0 0
0
FlovverePlants
2,000
0
0
0
0
0
2000,
0
0
0
0 0
0
Sand/Bunker
10,000
0
5,000
0
5,000
a
0
0
0
0
0 0
0
Seed
26,000
0
0
0
0
25,000
0
0
0
0
0 0
a
Sod
6,000
4,000
2,000
0
0
a
0
0
0
0
0 0
0
Hertn.de
6,000
5,000
TOTAL SUPPLIES AND MATERIALS
79,000
4,000
7,000
0
6,000
35,000
18,000
10,000
0
0
a 0
0
OTHER EXPENSES
Equipment Rental
2,000
0
0
0
0
0
0
2,000
0
0
0 0
0
Toumament Preparation Replacement Items
6,000
6,000
TOTAL OTHER EXPENSES
8,000
6,000
0
0
0
0
0
2,000
0
0
0 0
0
TOTAL COURSE MAINTENANCE EXPENSES
105,842
10,000
7,000
0
6,000
35,000
18,000
30,342
0
0
0 0
0
A
24
N