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SAPR 2021-0003 One-Eleven La Quinta Shopping Center - Amendment 2July 28, 2021 Ms. Barbara Cohen 1160 Railroad Street Corona, CA 92882 SUBJECT: SIGN PROGRAM AMENDMENT 2021-0003 111 LA QUINTA SHOPPING CENTER Dear Ms. Cohen: The Design and Development Department has reviewed and approved your request for an amendment to the 111 La Quinta Shopping Center Sign Program, for revisions to an existing Stater Brothers. The approval is subject to Conditions of Approval attached to the staff report. The appeal period for this decision is 15 days and will end on August 12, 2021. Should you have any questions, please feel free to contact me at (760) 777-7069. Sincerely, Carlos Flores Senior Planner Enclosures: o Staff Report STAFF REPORT DATE: JULY 28, 2021 CASE NO: SIGN PROGRAM AMENDMENT 2021-0003 (SA 02-668 AMENDMENT 2) APPLICANT: ARCHITECTURAL DESIGN AND SIGNS, C/O STATER BROTHERS PROPERTY OWNER: STATER BROTHERS REQUEST: APPROVE A SIGN PROGRAM AMENDMENT FOR THE ONE ELEVEN LA QUINTA SHOPPING CENTER AND FIND THE PROJECT EXEMPT FROM THE CALIFORNIA ENVIRONMENTAL QUALITY ACT CEQA: THE PLANNING DIVISION HAS DETERMINED THAT THIS PROPOSAL IS CATEGORICALLY EXEMPT FROM ENVIRONMENTAL REVIEW PURSUANT TO PROVISIONS OF SECTION 15301 OF THE CALIFORNIA ENVIRONMENTAL QUALITY ACT (CEQA), IN THAT THIS PROPOSAL INCLUDES ON-PREMISE SIGNS. LOCATION: NORTH OF HIGHWAY 111, EAST OF WASHINGTON ST EXECUTIVE SUMMARY •The applicant proposes to amend the One Eleven La Quinta Shopping Center Sign Program (Program) to allow for additional signs and sign area for existing Stater Brothers commercial business. BACKGROUND In 2002 the Planning Commission approved the first Program amendment for the One Eleven Shopping Center (Center). This amendment established sign allowances for the major tenants within the Center, to go with the Program’s allowances for minor tenants. PROPOSAL AND ANALYSIS The applicant requests a second amendment to the Program (Attachment 1). The proposed amendment changes sign allowances for the existing Stater Brothers, located at 78630 Highway 111. The proposal is to increase the total amount of square footage for the front elevation from 180 square feet to 225 square feet, for a 245 foot wide buliding. This includes allowing two additional signs along this front elevation (“Full Service” and “Fresh”), similar to other grocery stores along Highway 111. The proposal also includes allowance for a 173 square foot sign on the northwest corner of the building, facing Washington Street. The proposed sign program amendment will not substantially alter the aesthetics of the commercial center and will provide increased visibility to the existing major tenant. This proposed sign program amendment is consistent with other sign programs along the Highway 111 corridor, allowing for additional sign visibility for buildings that are north of Highway 111. Future signs for this location shall be submitted under the general sign permit process as they are identified and reviewed against the parameters of this approval. ENVIRONMENTAL REVIEW The Design and Development Department has determined that this project is exempt from environmental review pursuant to Section 15301 (Existing Facilities) of the California Environmental Quality Act in that the proposed project includes on-premise signs. Report prepared by: Carlos Flores, Senior Planner Attachment: 1. Proposed Final Sign Program CONDITIONS OF APPROVAL - APPROVED JULY 28, 2021 SIGN PROGRAM AMENDMENT 2021-0003 (SA2002-668, AMENDMENT 2) ONE ELEVEN LA QUINTA SHOPPING ENTER SIGN PROGRAM AMENDMENT Page 1 of 2 Page 1 of 2 FINDINGS 1. Consistency with General Plan The project site is designated General Commercial on the General Plan land use map and the proposed sign program amendment further promotes Regional commercial uses at the center. 2. Consistency with Zoning Code Sign program amendments are authorized by the Zoning Code and the proposed sign program amendment is consistent with the purpose and intent of Chapter 9.160. The sign program amendment is in harmony with and visually related to: a. All signs within the planned sign program, via the incorporation of several common design elements such as materials, letter style, colors, illumination, sign type or sign shape. The new tenant signs would be similar in design with the existing tenant signs. b. The buildings they identify. This may be accomplished by utilizing materials, colors, or design motif included in the building being identified. The amendment allows for larger identification for major tenants. c. Surrounding development. Implementation of the planned sign program will not adversely affect surrounding land uses or obscure adjacent conforming signs. The sign program amendment would allow more square footage and visibility for individual signs in order to overcome a disadvantage as a result of the location of the commercial building and to increase visibility for patrons traveling on Washington Street and Highway 111. The sign program allows additional area in order to: a. Achieve an effect which is essentially architectural. The monument sign and building signs provides compatible and reasonable architectural designs. b. Allow a sign compatible with other conforming signs in the vicinity. The new sign will be similar in design with the other tenant signs on the building. c. To allow a sign to be in proper scale with its building or use. The individual business will be allowed signs and monument sign will be approved for a business. CONDITIONS OF APPROVAL - APPROVED JULY 28, 2021 SIGN PROGRAM AMENDMENT 2021-0003 (SA2002-668, AMENDMENT 2) ONE ELEVEN LA QUINTA SHOPPING ENTER SIGN PROGRAM AMENDMENT Page 2 of 2 Page 2 of 2 d. To allow a sign compatible with other conforming signs in the vicinity. 3. Compliance with California Environmental Quality Act (CEQA) The Design and Development Department has determined that this project is exempt from environmental review pursuant to Section 15301 of the California Environmental Quality Act in that the proposed project can be characterized as an existing facility. 4. Surrounding Uses As conditioned, approval of the application will not create conditions materially detrimental to the public health, safety and general welfare or injurious to or incompatible with other properties or land uses in the vicinity. The proposed sign program amendment design elements are consistent in size and scale with the existing signage in surrounding commercial centers. GENERAL 1. The applicant agrees to defend, indemnify and hold harmless the City of La Quinta (“City”), its agents, officers and employees from any claim, action or proceeding to attack, set aside, void, or annul the approval of this Sign Program Amendment. The City shall have sole discretion in selecting its defense counsel. The City shall promptly notify the applicant of any claim, action or proceeding and shall cooperate fully in the defense. 2. Any changes to the sign program, including sign size, sign placement and/or sign design, will require a sign program amendment application to be filed with the Design and Development Department. a10;. 01- FAX TRANSMISSION CITY OF LA QUINTA COMMUNITY DEVELOPMENT DEPARTMENT 78-495 Calle Tampico/PO Box 1504 La Quinta, CA 92253 Ph: 760-777-7125 Fax: 760-777-1233 To: George Crossan Date: 9/22/98; 3:45 PM Fax #: 310-343-4345 Pages: 4; including this sheet, From: Wally Nesbit Subject: Sign program information for 111 La Quinta Center QOMMENTS / INSTRUCTIONS: In regard to your earlier inquiry, the following provisions govern signs in the subject shopping center: The approved sign program requires 24" or 30" high Helvetica style lettering. Lighted signs may only consist of internally illuminated channel letters. Length of the sign is permitted to be up to 75% of the leased building/space frontage, up to a maximum of 504 per tenant. Freestanding pad buildings with only one tenant are permitted 2 sign locations, which can split the maximum allowed sign length; only one sign is permitted per lease space in any multi -tenant building. Regional or national tenants with 5 or more outlets may request approval to use their corporate sign/logo, but the application must be approved b hPpythe Planning Commission. The fee for a sign applicationppon is $100-00; an application form is attached. You may reach me at 760-777-7069 with any further questions IF YOU DO NOT RECEIVE ALL PAGES, PLEASE CALL 760-777-7125 PLANNING APPROVAL ADMINISTRATIVE CASE# ____________________ EXHIBIT# ____________________ INITIAL cflores DATE 07/28/2021 3:47:33 PM SAPR2021-0003 ONE ELEVEN -LA GUINTA PLANNED SIGN PROGRAM PREPARED FOR: totn© yWASHINGTONADAMSL.P. 2377 CRENSHAW BOULEVARD SUITE 300 TORRANCE, CALIFORNIA 90501-3325 213)618-3620 SUBMITTED TO: CITY OF LA QUINTA R lL P.O. BOX 1504- 78-105 CALLE ESTADO PAAY 2 4 1991 LA QUINTA, CALIFORNIA 92253 INTI` 09- LH QUINTA 619) 564-2246 'LANNING & DEVELOPMENT DEPT. MCG McClellan / Cruz / Gaylord & associates ' Architecture - Planning - Interiors 18201 Von Karman Ave. Ste. 250 -Irvine, CA. 92715.1028 (714).553.1117 - APRIL, 1991 SIGN PROGRAM 89156.04 ONE ELEVEWLA QUINTA PLANNED SIGN PROGRAM PURPOSE: The purpose of this sign program is to insure a continuity in graphic elements throughout the One Eleven -La Quinta project. It is the intent of this sign program to provide individual tenants maximun sign exposure, without visual clutter and in a manner that will enhance the overall image of the project. Signs shall be submitted to the City and Washington Adams L.P Developer) for review and approval. Developer shall determine specific location and spacing of signs. CONDITIONS: Each tenant is responsible for providing their own sign. Each tenant is responsible for obtaining all required sign and building permits from the City. of La Quinta. Signs as outlined in this sign program are the only signs allowed. The criteria in this sign program shall be strictly enforced. APPROVAL PROCESS: Each tenant sign must be submitted to Developer and The City of La Quinta Planning Dept. for approval. The drawings to be submitted must clearly indicate'sign size, color, construction material, location, message and type face per the specifications identified in this program. Deviations from this program may require approval by City's Design Review Board and/or Planning Commission. 1 ONE ELEVEN -LA QUINTA PLANNED SIGN PROGRAM EXTERIOR CEMENTSTUCCO PD COL BASE PAPTED Y AID X0,9 lY Al b : rts o n51 ayL ess r-uq M JOO R TENANTII ATION, I5 CENTER I.D. SIGN SCALE: 1/4"_1'-0°° DOUBLE FACED SIGN WITH 12" HT. INDIVIDUAL INTERNALLY ILLUMINATED PLEXIGLASS LETTERS EXTERIOR CEMENT STUCCO. THREE MAJOR TENANT NAMES MAXIMUM ARE ALLOWED. TENANT LETTER COLORS & STYLE TO MATCH THEIR BUILDING SIGNS. PURPOSE: PROJECT IDENTIFICATION QUANTITY: 4 SIGN AREA: 150 S.F. PER SIGN LOGO COLOR: GREEN & PINK NEON BACKGROUND COLOR: BEIGE & CREAM WITH TAN BASE MATERIAL: EXTERIOR CEMENT STUCCO EXPOSED ACCENT NEON PRECASTCONCRETE CAPS PANTED TO MATCH BACKGROUND EXTERIOR CEMENT STUCCO BACKGROUND NTEEIOR B.LUMNATED NDIVIDUAL CHANNEL LETTERS 3 I. ONE ELEVEN -LA QUINTA PLANNED SIGN PROGRAM PRECAST CONC. CAP -PAINT EXTERIOR CEMENT PLASTER TO MATCH BACKGROUND (PAINTED) 4"x4" ACCENT TILE Lu4. 004 W L 101-01, t MONUMENT SIGN SCALE: sis"_l'-o" DOUBLE FACED SIGN WITH 8" HT. INDIVIDUAL INTERNALLY ILLUMINATED PLEXIGLASS LETTERS EXTERIOR CEMENT STUCCO. LOCATION AND LETTERING TO BE APPROVED ' '( BY DEVELOPER & CITY AS PART OF C.U.PyPROCESS. Th16 g Y rgp' I l I U3aN hila W uid' PURPOSE: TENANT IDENTIFICATION or- p6- PhA QUANTITY: 4 SIGN AREA: 50 S.F. PER SIGN LETTER STYLE: TENANT TO SUBMIT FOR SPECIFIC APPROVAL AS PART OF C.U.P. PftOeE33- szl /Z P4 PIA A p/c>c04aLETTERCOLOR: TENANT LETTER COLOR TO MATCH THEIR BUILDING SIGNS. BACKGROUND COLOR: BEIGE & CREAM WITH TAN BASE MATERIAL: EXTERIOR CEMENT STUCCO SCHEMEI OPTIONAL 4a ONE ELEVEN -LA QUINTA PLANNED SIGN PROGRAM PRECAST CONC. CAP -PAINT TO MATCH BACKGROUND 4"x4" ACCENT TILE EXTERIOR CEMENT PLASTER PAINTED) X-9., LIVLr-,1LI J 101-01, MONUMENT SIGN SCALE: 3/8"-1'-O" DOUBLE FACED SIGN WITH 8" HT. INDIVIDUAL INTERNALLY ILLUMINATED PLEXIGLASS LETTERS EXTERIOR CEMENT STUCCO. SCHEME 2 OPTIONAL ONE ELEVEN LA QUINTA PLANNED SIGN PROGRAM PRECAST CONC. CAP -PAINT TO MATCH BACKGROUND 4"x4" ACCENT TILE -1 EXTERIOR -CEMENT PLASTER PAINTED) 0'-O" MONUMENT SIGN SCALE: 3/8"=l' -O" DOUBLE FACED SIGN WITH 8" HT. INDIVIDUAL INTERNALLY ILLUMINATED PLEXIGLASS LETTERS EXTERIOR CEMENT STUCCO. SCHEME 3 OPTIONAL 4c Ra , 1 PLANNING COMMISSION STAFF REPORT DATE: OCTOBER 10, 2002 CASE NO.: SIGN APPLICATION 2002-668 APPLICANT: BILL MOORE & ASSOCIATES (FOR ROSS DRESS FOR LESS) REQUEST: AMENDMENT TO 111 LA QUINTA SHOPPING CENTER SIGN PROGRAM TO ALLOW REVISED SIGN FOR A 30,000+ SQUARE FOOT COMMERCIAL BUILDING LOCATION: NORTH SIDE OF HIGHWAY 111, EAST OF WASHINGTON STREET WITHIN THE ONE -ELEVEN LA QUINTA SHOPPING CENTER GENERAL PLAN/ ZONING: M/RC (MIXED REGIONAL COMMERCIAL) / RC (REGIONAL COMMERCIAL) ENVIRONMENTAL DETERMINATION: THE LA QUINTA COMMUNITY DEVELOPMENT DEPARTMENT HAS DETERMINED THAT THE REQUEST HAS BEEN ASSESSED IN CONJUNCTION WITH ENVIRONMENTAL ASSESSMENT 89- 150 (STATE CLEARINGHOUSE NUMBER 90020162), PREPARED FOR SPECIFIC PLAN 89-014, WHICH WAS CERTIFIED ON APRIL 17, 1990. NO CHANGED CIRCUMSTANCES OR CONDITIONS ARE PROPOSED, OR NEW INFORMATION HAS BEEN SUBMITTED WHICH WOULD TRIGGER THE PREPARATION OF A SUBSEQUENT ENVIRONMENTAL REVIEW. BACKGROUND: The project site is located east of Stater Brothers Supermarket, adjacent to the recently constructed Staples building. The specific location is a vacant graded pad area north of Carl's Jr (Attachment 1). The parking lot has been installed to the north and south of the site. The land to the east is a vacant pad site approved for a Big 5 sporting goods store on June 25, 2002. At the request of the property owner (Michael Shovlin), the Planning Commission approved the building plans for ROSS DRESS FOR LESS on March 12, 2002. At that time, a "ROSS DRESS FOR LESS" wall sign of approximately 64.5 square feet P:\STAN\sdp 2002-729 pc rpt ross.wpd maximum 17.5 feet long and 5 feet high) was approved as shown on the plans Attachment 2). Construction has not yet begun on the building. REVISED SIGN PROPOSAL: The applicants are proposing an amendment to the existing sign program to allow a larger main sign for the approved 30,187 square foot one story building, as well as three small pedestrian signs under the arcade (Attachment 3). The architecture of the building is similar to the existing buildings to the west and approved building to the east. The building has a flat roof of heights varying from 27 feet over a mansard tiled arcade at the front, to 42 feet over the main part of the building at the square entry tower where the sign is to be placed. The recently constructed Staples building is 24 feet high with the round entry tower at 35'-6" high where their sign is located. The Big 5 building has a flat roof of heights varying from 23'-4" feet over a stucco covered arcade at the front, to 29'-5" feet over the main part of the building at the arched entry tower where their sign is to be placed. The approved sign is an internally illuminated channel letter wall sign reading "ROSS DRESS FOR LESS" on two lines. The sign is designed in the corporate style and blue color of the company. The approved and proposed sign sizes are as follows: Approved- "ROSS" - DRESS FOR LESS" - Proposed- "ROSS" - DRESS FOR LESS" - 2'-6" high by 10' long V-6" high by 17'-6" 64.5 square feet including blank spaces for the 160 foot wide building 5' high by 20' long 2'-6" high by 30' long 209 square feet including blank spaces for the 160 foot wide building For comparison, the approved sign sizes of major nearby businesses are as follows: STAPLES" - STATER BROTHERS" - BIG 5 SPORTING GOODS" - P:\STAN\sdp 2002-729 pc rpt ross.wpd 82 square feet 0-3" high by 17 feet Iona) for a 134 foot wide building. 180 square feet (4' high by 45 feet long) for a 245 foot wide building. 66 square feet (2'-9" high by 23'-6" long) for a 80 foot wide building. 002 The applicant justifies their request by stating the sign letter size is consistent with the corporate sign standards currently used by ROSS Stores on comparable elevations in their locations around the country. They state the approved planned sign program allows major tenants to use their standard signs, subject to review by the developer and City. The developer has approved the revised sign. They feel the letter size they are proposing is more harmonious with the approved elevations, than the letter size previously approved. They feel the letter height is appropriate because Albertsons now Stater Brothers) and Wal-Mart have 5 foot high letters. For the record, only Albertsons "A" logo was 5 feet high. The balance of the letters were 3 or 4 feet high. Also, the current Stater Brothers sign uses 4 feet high letters. STAFF COMMENTS: The original sign approved for Ross Dress for Less compared with approvals for surrounding major businesses is relatively small. An amendment of the sign program to allow a larger sign and the pedestrian signs is appropriate. The sign size should be based on compatibility with the structure and surrounding development. At the size proposed, the sign would be larger than that for Stater Brothers, a considerably larger and wider structure than the Ross building. A height of 3'-9" for the "ROSS" letters with the balance of the sign proportionate would be more appropriate. FINDINGS: The revised signs (main and pedestrian) for ROSS DRESS FOR LESS, as recommended by Staff, would be consistent with the purpose and intent of the Zoning Code. Furthermore, it will be in harmony and visually related to the signs in the center, including those in the surrounding area. The signs will be compatible with the building it is proposed for. RECOMMENDATION: Adopt Minute Motion 2002- approving an amendment to the approved sign program and the revised signs, subject to the following conditions: 7. The "ROSS" letter heights shall be 3'-9" in height with balance of sign proportionally reduced in size. 2. The revised sign plans shall be submitted to the Community Development Department for approval prior to issuance of building permit for the structure. P:\STAN\sdp 2002-729 pc rpt ross.wpd 0 0 3 Attachments: 1. Location Map 2. Previously approved sign plan 3. Revised sign plan Prepared by: Stan B. Sawa, Principal Planner P:\STAN\sdp 2002-729 pc rpt ross.wpd O.IDz ATTACHMENT #1 CASE MAP CASE No. SA SITE DEVEL PERMIT 2002-729 SHOVLIN NORTH SCALE: NTS n5 ATTACH 11 n f ONE ELEVEN -LA QUINTA PLANNED SIGN PROGRAM MAJOR SIGNS PHASE 6 ONE ELEVEN -LA QUINTA PLANNED SIGN PROGRAM nslcz INDIVIDUAL ILLUMINATED LETTER SIGN 1 2" DEEP FORMED PLEXIGLAS FACES #2114 BLUE AND #2648 BLUE. DARK BRONZE SHEET METAL LETTER SIDES, BRONZE TRIM CAP EDGES, WHITE NEON 60 M.A. ILLUMINATION. SQUARE FOOTAGE: ALBERTSON = 122 S.F. INCLUDES LOGO 7 I, 1 111 111111 u 1, i 1 11 • . 111_1 i M O Imp D O O m Z 36" TO52" LTRS. f C C r, ] IG) M . Dr- v F) 0 z < m Z Z m , cn - o ; ° zrr, r" 111 v Z m D m { m0D Z r- Ul mpj- 1 U om 1T1 C p = 02 TI C p m m O m O m -- I _ omornOCY)- i 0 o D O ccn z: j n D n m Z a Z D C) 1 c D Z I D ONE ELEVEN -LA QUINTA PLANNED SIGN PROGRAM LETTER SIZE, STYLE, COLOR AND LOGO TO BE THE MAJOR TENANT'S STANDARD, SUBJECT TO REVIEW AND APPROVAL BY DEVELOPER AND EiT'If lk i REQUIRE -iF-ROT-'GENER#L ISTE P44OGflW. MAJOR SIGNS PHASE I (TYPICAL LOCATION) AL P*5L3tn flea)teAy— i°?oartAr r.Mh1111111 Ac imo JIM 1 i 0 i 0111101/! 9=°.•/A//'11rV•-11111 11/11:i1 1/qA 11••.."ii~ diMli r"yIre ./S./rr11r/1/ rr II III r///M MMMIMM A e'`i!iNAil+ aU a n ra%/I IgtlNHr 1 1 IM A I'I!I , tom! liml VOINJ 1 M ONE ELEVEN -LA QUINTA PLANNED SIGN PROGRAM 20' 15 ONE ELEVEN -LA QUINTA PLANNED SIGN PROGRAM 20'-0" uv@ (MMUN 37'-0" INDIVIDUAL INTERNALLY ILLUMINATED PLEXIGLAS SIGNS - COLOR WHITE PER WAL-MART STANDARD. 16 1 1 ONE ELEVEN -LA QUINTA 1 PLA N -N E D -S1 G -N P ROG RAM 1 1 LANDSCAPING_ NON -BUILDABLE EASE ENT pE—rr mr j 7c Qn LIX TS oauovon UNITDRUGSTORE MA2RKET 5S HOPS V -N 46 SF SF p• I11 -N SPRIWLED I11 -N SPRIWLEDiSFVii 9 nr p 4• O.f.M' 6 14• 2.1 2316r x r P fir f A AR IGN P IM R SGP 1 h P 1 STALLST BE 1 WI 2t, It It 11' 1T 11' 11' B M ONE ELEVEN -LA QUINTA PLANNED SIGN _PROGRAM 22 _ N N t iT IT IT IT 4 a. H.I.C. 399M SF III -N SPR I WLED tqS 777 26 1T IT ONE eLevery-LA QUINTA PLANNED SIG -N --PROGRAM PHASE it MAJOR SIGNS TYP. LOCATION) NW-WILDABLE EASM x WITSsr— MAJOR i 38.,72 SFSailI—N S mVVoo SAi1M(LED s M 2 a 19 Fy I PHASE it MAJOR SIGNS TYP. LOCATION) NW-WILDABLE EASM x WITSsr— MAJOR i 38.,72 SFSailI—N S mVVoo SAi1M(LED s M 2 a 19 ONE ELEVEN -LA QUINTA PLANNED SIGN PROGRAM ENT - - - - LA DSGP I1 xti JOR 300 SF J -N9NKLED p792 PHASE II MAJOR SIGNS LOCATION) MAJOR B sa.3w SF II1-N SPRINKLED F771 F71 7 7 58 4 IFAACK kwm 20 ONE ELEVEN -LA QUINTA PLANNED SIGN _P-ROGRAM Nd:•$UItffUe EASEIENT — — — — — — I I \ 30.800 SF FUTURE EXPANSION I \ I \ all mr Dlr \ M•r` T.B.O. 8.821 SF = N MAJOR A S 118,963 SF m, (INCLUDES 4877 SF OF O.C:h 790) mr \ III -N w• SPRIKKLEO - m g SECONDARY SIGN x 2 63 p 67 x F'71 \f olPR SI N i PHASE III MAJOR SIGNS LOCATION) 21 ONE ELEVEN -LA QUINTA PLANNED SIGN PROGRAM MONUMENT SIGNS - MAJOR TENANTS CENTER I.D. SIGN pg. 3 TENANT pg. 6-7 MONUMENT SIGN pg. 4a -c LOCATION MAP pg. 5 ELEVATION - PAYLESS pg. 8-9 ALBERTSON'S pg. 6-7 H.I.C./SOFT GOODS pg. 10-13 WAL-MART pg. 14-16 SECONDARY SIGN LOCATION LOCATION MAP SHOPS TYPICAL ELEVATIONS TYPICAL SECTIONS LOCATION MAP PAD/SHOPS TYPICAL ELEVATIONS TYPICAL SECTIONS LOCATION MAP ONE ELEVEN -'LA QUINTA PLANNED SIGN- -PROGRAM 75% AREA A" N I LVET SIGN AREA, Q 5$801 LF RE C — — 75% IEQ 6 AREA B" G9 N77 = 4= LEL SIGNAREA Leasehold Width Leasehold Width L Varies) ' (Varies) — Lease Line Lease Line MINOR TENANT SIGNS (PRIMARY PURPOSE: MAJOR IDENTIFICATION QUANTITY: ONE PER LEASE AREA FRONTAGE CORNER END GR SSPERATE TENANT SPACES MAY SPLIT ALLOWABLE FRONTAGE SIGN AREA AMONG TWO SIGNS.4= SIGrO-5 Td ne- S= NET SIGN AREA A: AS DEFINED ABOVE, NOT TO EXCEED 50 S.F. MAX.- !2Q PSA eq 240,hfvt INCLUDING TENANT LOGO) rr-- M a V 25 07 aP a r,- { NET SIGN AREA B: AS DEFINED ABOVE (TOWER LOCATIONS), NOT TO EXCEED 50 S.F. MAX.' - INCLUDING TENANT LOGO LETTER STYLE: HELVETICA LIGHT OR AS APPROVED BY CITY AND DEVELOPER.' COLORS: WHITE/RED/BLUE/GREEN/YELLOW OR AS APPROVED BY DEVELOPER.' MATERIAL: PLEXIGLAS FACE, MATTE BLACK PAINTED ALUMINUM CAN. INTERNALLY ILLUMINATED INDIVIDUAL LETTERS. Z LIfJ S OF Gop-{ t7bC NET SIGN AREA C (ADDRESS): LETTER STYLE: 6" HELVETICA LIGHT . COLORS: "FRAZEE", CZ -5880W MATERIAL: DIECUT FACED LETTERS NATIONAL OR REGIONAL TENANTS WITH MORE THAN 5 OUTLETS WILL BE ALLOWED TO USE THEIR STANDARD SIGN. NO TWO ADJACENT SEPERATE TENANT SIGNS SHALL BE THE SAME COLOR WITHOUT CITY APPROVAL. ONE COLOR ONLY PER SIGN OTHER THAN LOGO UNLESS APPROVED BY CITY.Td }>ff 6 PJZDV lal orY -5 t215:pU jy` {3-GV1YN 1 Vlg GoyyL yin f55 to y 1 af leovG>f1 22 ONE ELEVEN LA QUINTA PLANNED SIGN PROGRAM 11,01 I SIGN EQ. L 3'6" M-01 UNDERCANOPY SIGN IDENTIFICATION SIGN CENTERED ON SHOP ENTRANCE MINOR TENANT SIGNS (SECONDARY PURPOSE: SHOP IDENTIFICATION QUANTITY: ONE PER LEASE SPACE SIGN AREA: 3.5 S.F. LETTER STYLE: HELVETICA LIGHT COLORS: WHITE/RED/BLUE/GREEN/YELLOW TO MATCH PRIMARY SIGN OR AS APPROVED BY DEVELOPER AND CITY. MATERIAL: WOOD OR WOOD LIKE MATERIAL UNDERCANOPY SIGN OPTIONAL PER DEVELOPER 23 ONE ELEVEN -LA QUINTA PLAN -NE -D- SIGN PROGRAM PHASE SHOP SIGNS LOCATION) TYPICAL LANDSCAPING - - - 24 ONE ELEVEN -LA QUINTA PLANNED SIGN GROGRAM 14 17 IT 401 R SI L TEN T DI ' x.• MUL ,k JENARDITIC P nE'E so uoscw i' NOTE: CRITERIA IS SAME AS FOR "MINOR TENANT SIGNS (PRIMARY)" ON PAGE 22 EXCEPT LETTER SIZE IS 24" AND SIGN AREA FOR EACH SIGN IS ONE S.F. PER LINEAR FOOT OF LEASE AREA WIDTH UP TO MAXIMUM OF 50 S.F.PER EXTERIOR FRONTAGE TO STREET OR PARKING AREA. DEVIATIONS REQUIRE CITY APPROVAL. ONE SIGN PER BUILDING SIDE PER TENANT WILL BE ALLOWED UNDER THIS SIGN PROGRAM. SERVICE STATION PRICE SIGNS - ONE SIGN PER STATION, DETAILSSUBJECT TO CITY AND OTHER AGENCY APPROVALS. PHASE PAD SIGNS LOCATION) TYPICAL 25 TILE ACCENT FOAM MOULDING COLIC. TILE ROOF ONE ELEVEN LA QUINTA PLANNED SIGN PROGRAM OUTRIGGER POST STAINED DOUBLE DIAMOND FOAM MOULDING 1'-5" X V-8" RECESSED ACCENTS FOAM MOULDING CORNICE 30' e A e Ae e a G1G3C W - OC 3U' G1WC G1 f.* OC b G1aC1Q m!- I I!-aZZ3 9th PAD SIGNS TYPICAL 26 ACCENT C–! Pjj+u' i I;tk 44 TL,. J-2 1e iT rr 7 PAD r -,I i R-! yp,30R B il t,Ea ALL StiZ a lw w,au u ,w a I Z PAQ I ONE ELEVEN -LA QUINTA PLANNED SIGN PROGRAM r y,. art'_ i-7 seg+, SIG 0' a sego sr a LANOSWiMG ti J s dS SQA ' z w L x•. ,\, tR • 54 40 \ IAV i rE AASIA CA W SF ml cm u. i fr S P1 1 MON MENT- APPROVEDJ.D. SIGNu — PR POSED SINAL APPROVJD PI & AlpL D GI FREE STANDING SIGN LOCATIONS s S 1 , X-- NXIT 4 i y a U'k P.O. Box 1504 78-495 CALLE TAMPICO LA QUINTA, CALIFORNIA 92253 September 28, 2000 Mr. Robby Seeds 1 ST Choice Signs 610 Rocksprings Rd. Escondido, Calif. 92025 SUBJECT: Sign Application 2000-515 Dear Mr. Seeds, 7 60) 777-7000 TDD) (760) 777-1227 The Planning Commission at its meeting of September 26, 2000, approved your request for two new signs to replace the Airtouch signs at 78742 Highway 111, per the attached exhibits. The approval is subject to following conditions: 1. Obtain a building permit prior to any work on the sign being started. 2. Final plans shall be reviewed by the Community Development Department prior to obtaining building permit. 3. The signs shall be spaced evenly between the existing signs on each side. This action is final unless appealed to the City Council within 15 days of the action. Please contact me should you wish to appeal. Should you have any questions, please call me at (760) 777-7064 Very truly yours, JERRY HERMAN COMMUNITY DEVELOPMENT DIRECTOR 7Mn p7, SGtMrG` STAN B. SAWA Principal Planner encl. c: Nickie Gormley, Building and Safety Department p:\stan\Itr app sa 2000-515 verizon.wpd ] 15 78-742 H WY. 111 LA QUINTA, CA s+ 18'-0.. 14'-6 7/8" PK CHANNEL LETTERS - 1-7 t m N N z U) av r m XN z O ca ,, nn L) w Q „n ZjO Z a _ C S c BLAAFR SI( We 5107 KISSELL AVE dd A(LT )O)ONA, PA 16601 "vertw-n mL EBMAIL9 mail@blai- 8287 FAX isigncom2 M# 67319 CONCEPTUAL ARTWORK 0 aj y Ka .• r° 4 S } r< a r,y k, ren ..n.. ,c ......... .... r^ aj Ka .• r° y, r< 3 ajY "1YYr° r< DO NOT SCALE DIMENSIONS NOTE INSTAL' EN MUST CHECK AND MID CUNDIIIDNS As UU THE FIELD PRIOR 10 PI NECESSAR:.. WI OR PROBLEMS SECTION THRU SIGN / FASCIA EA C. SIF 71 •I1' r9l!it .3f1("lLc!fc' 1DT78• Y. T/BrL LI Ws 1, it e ic3' 1. PLEXIGLAS FACE: N16' 2.1' TRIM CAP 3. METAL LETTER-.WALUM-POP RIVETCONSTR 4. FACE RETAINING SCREW 5. NEON TUBE 6. NEON TUBE SUPPORT 7. MOUNTING FASTENERfHDW B. P -K ELECTRODE HOUSINGULAPPROVED 9. CONDUITCOUPUNG 10. FLEXIBLE CONDUITWICONNECTOR 11.GTOWIRE 12 TRANSFORMER BOX(Sf INSTALLED IN A 13.110 V LEAD-IN 14. TRANSFORMER 15. GROUNDING SCREW 16. FASCIA 17. HI VOLT CONNECTOR 18 1WF/V INFORMATION SHOWN DRAWWG IS PROPRe NOT IMFTyED TO OTIIER SIOI NISSEIIAVENUE NY PURPOSE NO M'TOOfM,P-NN5YLV.WN Iafial urwww m ItlPI BIB -01a7 F"WI)IMM2. COLOR SCHEDULE: 1. FACE (Z): WHITE #7328 WI RED VINYL OVERLAY 93630.43'TOMATO RED' FACE (LETTERS): CYROPLEX #1124-1P95 2. TRIM CAP: BLACK 3. METAL LETTER: DMC 4921 BLACK SEMI -GLOSS 4. NEON TUBE (Z): RED (13MM CLEARINEON) NEON TUBE (LETTERS): WHITE (13MM VTC.'SNWTEYARGON) 5. INTERIOR METAL LTR.: WHITE (MAX. LIGHT REFLECTION) NOTE: B' MIN. CLEARANCE REQUIRED BEHIND FASCIA FOR ELECTRICAL CONNECTIONS. INTERIOR EXTERIOR X TRANSFORMER: 3pna X EPN1a SHEET OF SCALE VERIZOD' "DIELESS LA O' CA SIZE LNO. SIGN C - FRONT VIEW SCALE: 3/8" = 1' - 0"2 18"7'-0" C SIGN B - FRONT VIEW SCALE: 3/8" = 1' - 0"1B 15'-2" 1'-0" 1'-0" Total Sign Area: 224.89 Sq.Ft. 246'-0" 35'-0"35'-0"80'-0" 7'-0"27'-5" A FRONT/ENTRY ELEVATION (SW Facing Highway 111) SCALE: 1/32" = 1' - 0"2 Includes existing “WellsFargo” partner signage. 12'-0" 1'-6"1'-6" 15'-2"4’ SIDE ELEVATION (NW Facing SB Washington St. traffic) SCALE: NTS3 Northwest Elevation Detail at North corner 62'- 0 "27'-0"E Total Sign Area: 173.64 Sq.Ft. Stater Bros.’ Brand Standard Building Signage SCALE: 3/16" = 1' - 0"1 Qty: One (1) Set Channel Letters173.64 square feet 52"96" ( ‘S’ only)27'-5" E 18"CB Stater Bros. Exhibit Sheet 1 of 2 2021-06-25 See Sheet 2 of 2 for additional details of signage Sign A and Sign E Sign CSign B PLANNING APPROVAL ADMINISTRATIVE CASE# ____________________ EXHIBIT# ____________________ INITIAL cflores DATE 07/28/2021 3:49:09 PM SAPR2021-0003 INSTALL IN ACCORDANCE w/N.E.C. U.L. LABELS REQUIRED .040" FABRICATED ALUM. RETURN, BLACK 1" RED TRIM CAP THREADED ROD - NUT FROM BACKSIDE MIN. (4) PER LETTER W/ PVC SPACERS A.C.M. LETTER BACKS CLASS-2 WIRES .187" THICK ACRYLIC FACE POWER CABLE THRU 1/2" DIA. LIQUID TIGHT FLEXIBLE CONDUIT TO 120v ELECTRICAL FAB'D ALUM. BOX w/ 120v/60w POWER SUPPLY AND WEATHERPROOF DISCONNECT SWITCH; PRIMARY ELEC SUPPLED BY OTHERS LIGHT-EMITTING DIODE (L.E.D.) MODULES - DOUBLE-STICK TAPED TO LETTER BACK MIN. (2) 1/4" DIA. WEEP HOLES PER LETTER Stater Bros. Channel Letter, typical Side Section View (cutaway) SCALE: NTS4 NON-CORROSIVE 1/4" DIA. RIVNUT & 5”3/8” FASCIA - This sign is intended to be installed in accordance with the requirements of Article 600 of the National Electrical Code and/or other applicable local codes. This includes proper grounding and bonding of the sign. - The location of the Disconnect Switch after installation shall comply with Article 600.6(A)(1) of the National Electrical Code. E-Note #1: All requirements not in sign company’s scope of work must be in place prior to installation. E-Note #2: Electrical to be brought to base of sign (by others) and not in sign company's scope of work. E-Note #3: Timers and/or photocells for signs to be furnished and installed by the customer's electrician, who should also ensure that the completed electrical system is code compliant. ®ALL COMPONENTS TO BE APPROVED ®ALL SIGNS TO BE LISTED ____ Dedicated ____ Amp Circuit at _____ Volts201201 PRIMARY ELECTRICAL TO SIGN LOCATIONS TO BE PROVIDED BY OTHERS. A DEDICATED CIRCUIT WITH NO SHARED NEUTRALS AND A GROUND RETURNING TO THE PANEL IS REQUIRED FOR INSTALLATION. ALL TRANSFORMERS/DRIVERS/POWER SUPPLIES SHALL BE (GFI) GROUND FAULT-INTERRUPTED. ALL SIGNS HAVE: - DEDICATED BRANCH CIRCUIT - THREE WIRES : LINE, NEUTRAL, & GROUND - WIRE SIZE : MINIMUM OF 12 GA. THHN COPPER WIRE ALSO NOTE: GAUGE OF WIRE IS DETERMINED BY THE LENGTH OF RUN & AMPERAGE AS PER NEC ARTICLE 300. - GROUND WIRE MUST BE CONTINUOUS AND GO FROM THE SIGN TO THE PANELBOARD GROUND BUS. - VOLTAGE SHOULD READ NO MORE THAN 3 VOLTS BETWEEN GROUND AND NEUTRAL. - CONDUIT CAN NOT BE USED AS GROUND PATH. - POWER TO SIGN MUST BE DONE BY A LICENSED ELECTRICIAN OR ELECTRICAL CONTRACTOR. REQUIREMENTS FOR ELECTRICAL ILLUMINATION: NOTE: THIS PERTAINS TO THE SIGN'S INTERNAL WIRING ONLY, NOT THE PRIMARY WIRING. Sample Isometric View: Red Face, Red Trim Cap, Black Returns Stater Bros. Exhibit Sheet 2 of 2 2021-06-25 LETTER SPECIFICATIONS: • 5" deep internally illuminated channel letters. • Returns to be .040" painted Satin Black on outside/ Spraylat Star-Brite Light Enhancing Paint on inside. • Faces to be 3/16" thick Red (2793) acrylic. • Trim cap to be 1" Red Jewelite. • Illumination to be Red LED. PLANNING APPROVAL ADMINISTRATIVE CASE# ____________________ EXHIBIT# ____________________ INITIAL cflores DATE 07/28/2021 3:49:03 PM SAPR2021-0003