SPEV 2022-0007 E-Bike Tour (05.04.2022)
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May 4, 2022
CASE NUMBER
Special Event Permit 2022-0007
ACTIVITY/EVENT
E-Bike Tour
May 10, 2022
City of La Quinta Streets (Highway 111)
APPLICANT
Brad Smith
40004 Cook St. Suite 1
Palm Desert, CA 92211
APPROVAL
The Design and Development Department has reviewed your request for Special Event Permit 2022-
0007. Pursuant to LQMC Section 9.100.130 (Special Events – Nonresidential), your permit is
approved based on the following Findings:
A. The event will not be detrimental to the health, safety and general welfare of the community
in the area of the proposed event.
B. There is adequate area to conduct the event and to accommodate the anticipated attendance.
C. Sufficient parking will be provided for the anticipated attendance.
D. Food service operations, medical facilities, solid waste facilities, sewage disposal methods and
potable water service have been provided.
E. Fire protection plans and facilities have been provided to the satisfaction of the fire marshal.
F. Security plans, including security staffing levels, and facilities have been provided to the
satisfaction of the La Quinta Police Department, per separate agreements with the Riverside
County Sheriff’s Department.
G. Public roadways providing access to the event are capable of accommodating the anticipated
traffic volumes in a reasonable and safe manner with minimal disruption to local traffic
circulation.
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CONDITIONS OF APPROVAL
Completion/confirmation prior to start of the event:
1. The applicant shall obtain all other applicable permits, if required, from the appropriate
agencies (i.e. Fire Department, Building Department, Police Department, Alcohol Beverage
Control, etc.). This includes applicable permits and contracts secured from City of Indian
Wells, City of Indio, Riverside County Sherriff’s Department, County of Riverside, and
California Highway Patrol.
2. Applicant shall adhere to Encroachment Permit 2022-0044 (ENC2022-0044), and all
conditions as part of that.
3. All vendors conducting business in the City of La Quinta shall obtain a City Business License
prior to each event.
4. CMS signs shall warn traffic of the event and applicant shall coordinate with La Quinta TMC
beforehand to monitor and adjust timings at signal if needed.
5. Applicant shall secure approvals from other cities that event is running through and adhere
to those approvals (City of Indian Wells and City of Indio).
6. The Design and Development Director may modify Conditions of Approval regarding
operational conditions should it be determined, the proposed uses or conditions under which
the events are being operated or maintained is detrimental to the public health, welfare, or
materially injurious to property, improvements or other uses in proximity to the subject
property, or if the subject property is operated or maintained so as to constitute a public
nuisance.
Completion/confirmation during the event:
7. The set-up and operation of the events shall be consistent with the attached exhibits and
event information on file.
8. The event will not be detrimental to the health, safety and general welfare of the community
in the area of the proposed event.
9. Security and volunteer personnel shall be easily identifiable to the public by the provision of
uniformed personnel. Any designated private security personnel must be licensed by the State
of California and possess a valid private security license.
10. Certain areas providing access to the event area are public and, as such, general public access
may not be denied or restricted in any manner that extends beyond the limits of this event
as approved.
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11. The applicant shall conform to the City’s Noise Ordinance (Municipal Code Section 9.100.210)
and specifically the following noise limitations during the event:
Before 10:00pm: Sixty-five decibels (65 dB(A))
After 10:00pm: Fifty decibels (50 dB(A))
If the noise consists entirely of impact noise, speech or music, or any combination thereof,
each of the noise levels specific above shall be reduced by five dB(A).
12. Surrounding roadways and intersections shall remain readily accessible for passage of
emergency response vehicles and private vehicles.
13. The event is subject to spot inspections by the Police Department and/or City staff to ensure
compliance with the conditions of this letter.
Completion/confirmation after the conclusion of the event (if necessary):
14. The event route and any sites used shall be left clean and in its original manner after the
event. Temporary trash receptacles shall be provided in and around the event areas. All
event areas shall be left free of debris at the end of each day’s activities, and after the event
concludes.
15. All signage shall be removed after event, or each sign is subject to a $50.00 fine. Removal
of signs shall happen by end of day December 6, 2021. Contact the Code Compliance Division
at (760) 777-7050 if you have any questions regarding the removal of signage.
16. The City of La Quinta Police department reserves the right to bill the event sponsor for any
lost police time, equipment, and/or any unforeseen loss that may occur due to the event that
requires police action.
17. Any damage to public hardscape caused by this event shall be repaired as directed by the
City Engineer. This includes but is not limited to sidewalks, curb and gutter, landscaping, and
pavement especially within the surrounding public streets.
FINAL ACKNOWLEDGEMENT/CONTACT INFORMATION
By holding this outdoor event, the applicant agrees to indemnify, defend and hold harmless the City
of La Quinta (“the City”), its agents, officers and employees from any claim, action or proceeding to
attack, set aside, void, or annul the approval of this temporary use permit. The City of La Quinta
shall have sole discretion in selecting its defense counsel. The City shall promptly notify the applicant
of any claim, action or preceding and shall cooperate fully in the defense.
The City may elect to add Conditions to this application request to mitigate any problems that arise
not previously addressed herein. The City of La Quinta reserves the right to revoke, suspend or void
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this permit at any time. This decision may be appealed to the Planning Commission, provided the
written appeal and filing fee of $1,505.00 are submitted to this Department within 15 calendar days.
Please contact this office should you wish to file an appeal, and we will assist you in that regard.
TEMPORARY USE PERMIT
PUBLIC HEARING REQUIRED
SPECIAL EVENT FORM
Title of Event: _________________________________________________
Type of Event: _________________________________________________
Location of Event: _________________________________________________
Dates of Event: _________________________________________________
Set-up Date: ______________ Clean-up Date: __________
Event Times: _________________________________________________
Sponsor of Event: _________________________________________________
Activities: ______________________________________________________
_________________________________________________________________
_________________________________________________________________
Entertainment: _________________________________________________
Food Sales:͙ Yes ͙ No
Alcohol Sales: ͙ Yes ͙ No
Expected Attendance: ___________________________________________
Special Request: _________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
Tuesday May 10, 2022 – PON Schwinn e-Bike Tour
Introduction
Eventis Palm Springs, a local Destination Management company in the Desert for over 30 years, is
providing event services for PON Holdings “PMD 2022” (PON Management Days) from May 7-14, 2022.
PON is staying at the Hyatt Regency Indian Wells for the duration with over 2000 room nights. PON
recently acquired Schwinn bikes and will be celebrating their acquisition along with Management training
during their visit. PON also purchased Indigo Auto Group
Bike Tour
The following information is to provide a clear and concise presentation of our plan to execute an e-Bike
tour from the Hyatt IW to Empire Polo Club. No food or alcohol will be served/sold during this event. The
Hyatt and Riverside Sheriffs will be providing Security during the staging and departure of the procession.
Route = 7.6 Miles
• Detailed route below
• East -bound traffic on HWY111 will be impacted for 7 minutes (2.1 miles on HWY111)
• Will provide digital road signage to notify traffic 1 week in advance
o Tops and Barricades completing Traffic notification plan and oversight
o Specific times will be displayed on the digital signage to ensure accurate delays are relayed
to the public
Riverside County Sheriffs to provide:
• 8x Motorcycle officers to patrol procession and lead/control all traffic and signals
• 2x SUV for front and rear of procession
o 4 hour minimums for all officers involved
This is understood and agreed to
• Communications will be established with the “lead” rider to ensure real-time feedback and
adjustments as needed
• Spot t ime = 0700
• Depart Hyatt IW = 0730
• Arrival Empire = Before 0800
Tuesday May 10, 2022 – PON Schwinn e-Bike Tour
Supplemental support
• Big Wheel Tours
o Jeep lead/chase vehicle
o 4x experienced riders
2 front, 2 rear
In communication with multiple parties for safety and efficiency
• Eventis Palm Springs
o Follow Truck
In conjunction with follow Sheriff SUV
4x charged e-Bikes in bed of truck for emergencies and swap of defective bike
Bicycles will travel 20mph for the entire duration
• 1 mile = 3 minutes
o 7.6 miles = 24 minutes total bike ride
o Rounded up, actual is 22 minutes and 48 seconds
• 5 bicycles wide by 80 rows = 400 total
o 11.25 feet front/back per bicycle
o 900 Estimated feet for the entire procession
.17 miles long
40 seconds for the entire group to pass a stationary point along the route from
beginning to end
• Actual is 30 seconds based on the math above, rounded up 10 seconds
Tuesday May 10, 2022 – PON Schwinn e-Bike Tour
1. Depart and head (northeast ) 0.1 mi
2. Enter the roundabout 161 ft
3. Exit the roundabout at the 1st exit,
onto Indian Wells Ln 0.1 mi
4. Turn left onto CA-111 / US Highway 111 2.1 mi
5. Turn right onto Washington St 1.0 mi
6. Turn left onto 48th Ave 1.5 mi
7. Road name changes to Avenue 48 1.3 mi
8. Turn right onto Hjorth St 1.0 mi
9. Turn left onto Avenue 50 0.3 mi
10. Turn right 374 ft
Tuesday May 10, 2022 – PON Schwinn e-Bike Tour
Key Stakeholders:
• Brad Smith – Vice President, Eventis Palm Springs
o https://eventisdmc.com
o 805-451 -2550
• Sgt. Don Olson – Riverside County Sheriffs
o djolson@riversidesheriff.org
o 760-836-1766
• Evan Trubee – Owner, Big Wheel Tours
o https://bwbtours.com/
o 442-666-4463
• Jonas Udcoff – Owner, Cord Media
o https://www.cordmedia.com/
o 760-612-3275
• Alyson Jack – Director of Events, Hyatt Regency Indian Wells
o alyson.jack@hyatt.com
o 760-674 -4073
Schwinn e-Bike Ride
Eventis Destination Services
Tops N Barricades, Inc.
(800)852-TOPS 1 XX 3/05/22
Ron Fifield
Pending
Brad 760-200-0112
1. ALL TRAFFIC CONTROL DEVICES FOR THIS PROJECT SHALL BE
IN ACCORDANCE WITH REVISION 6 OF THE 2014 CALIFORNIA
MANUAL ON UNIFORM TRAFFIC CONTROL DEVICES (Ca.M.U.T.C.D.)
2. TRAFFIC CONTROL SHOWN HEREIN IS THE MINIMUM REQUIRED.
ADDITIONAL TRAFFIC CONTROL MAY BE REQUIRED TO FACILITATE
PUBLIC SAFETY AND TRAFFIC FLOW IF DEEMED NECESSARY BY
CITIES OF INDIAN WELLS, LA QUINTA AND/OR INDIO
REPRESENTATIVE.
3. THROUGHOUT EACH WORK PERIOD, CONTRACTOR SHALL
INSPECT TRAFFIC CONTROL (SIGNS, BARRICADES AND
DELINEATORS) AND MAINTAIN SAME IN ACCORDANCE WITH
TRAFFIC CONTROL PLANS.
4. CHANGEABLE MESSAGE SIGNS (CMS) SHALL BE POSTED 1 WEEK
PRIOR TO THE EVENT. CMS SHALL BE PLACE OUTSIDE OF THE
TRAVEL WAY. CMS WILL SAY “BIKE EVENT MAY 10 7:30 AM TO
8:00 AM EXPECT TRAFFIC DELAYS”.
5. ACCESS TO PRIVATE PROPERTY SHALL BE MAINTAINED AT ALL
TIMES.
6. CONTRACTOR SHALL MAINTAIN PROPER SIGHT DISTANCE AT
INTERSECTIONS INCLUDING DRIVEWAYS AND PROVIDE
TRAFFIC OFFICERS WHEN NECESSARY.
7. THIS TRAFFIC CONTROL SHALL BE IN PLACE MAY 10, 2022 FROM
7:30 AM TO 8:00 AM. THE RIDE SHOULD TAKE 23 MINUTES FROM
START TO FINISH.
8. THE CONTRACTOR WILL BE USING RIVERSIDE COUNTY SHERIFF
TRAFFIC OFFICERS TO ESCORT THE BIKE PROCESSION IN A
SIMILAR FASHION AS A DIGNITARY OF STATE ESCORT WITH
POLICE CARS FRONT AND REAR AND MOTORCYCLES BLOCKING
STREETS AND DRIVEWAYS TEMPORARILY WHILE THE
PROCESSION PASSES BY FOR APPROXIMATELY 1 MINUTE.
Big Wheel Tours
Hike • Bike • Jeep
_______________________
Honorable Members of the City Council,
I am writing today on behalf of Brad Smith and his plans to organize a bicycle tour on May 10th for a group of
400 guests from the Hyatt Regency Indian Wells to the Empire Polo Grounds.
I have known Brad and his family for over 30 years and their attention to detail and professionalism is
unequaled.
I have spent over 25 years organizing guide bicycle, hiking and jeep tours throughout the Coachella Valley and
after looking at Brad's initial timeframe and plan for this event I believe he has succeeded in meeting two
goals....creating the least impact on our local residents while providing the safest and most memorable
experience for his guests.
This group is gathering from all over the world and I can think of no better way to give them an experience in
our incredible destination that will provide a lifelong memory.
I urge to provide Brad with a TUP so that he can continue planning this event with every confidence that he has
the city's support.
Thank you!
Evan Trubee
Evan Trubee, Owner
Big Wheel Tours, Inc.
P.O. Box 4185 Palm Desert, CA 92261 (760) 779-1837
e-mail: gotouring@bwbtours.com www.bwbtours.com
City of Indian Wells and City Council
Digital Copy Only
Subject: Support of PON e-Bike Tour in Indian Wells
Dear,
From May 8th through the 12th the Pon Management Days will take place in Indian Wells and
surrounding cities in the Coachella Desert.
Pon in a 100% family owned organization that is based out of The Netherlands and operates in 32
countries with over 16,000 employees. Pon’s core business is mobility and although the name Pon is
hardly ever communicated its brands are known to most. As world’s largest bicycle manufacturer Pon
owns the strongest (U.S.) brands in the industry, examples are Schwinn, Mongoose, Cannondale,
Cervelo and Santa Cruz which are 100% subsidiaries of Pon.
In the desert Pon operates under the name of the IndiGO Auto Group, we operate dealerships in Rancho
Mirage and Palm Springs focused on high-end European brands. Dealerships such as Audi, Jaguar/Land
Rover, Bentley, BMW and Porsche are part of our group.
During the Pon Management Days 400 of its managers will arrive in the Desert to learn about and
discuss Pon’s Strategy for the coming 5 years. Most of our time here will be spend in a plenary setting at
the Hyatt, however there is a need to include fitness in the program as well as showing the
(inter)national guests our beautiful area.
Considering we are the largest bicycle manufacturer and do need some exercise and fresh air it would
only make sense for us to organize a bike tour. It is therefore that we would like to ask your permission
to have our participants enjoy a bike ride from the Hyatt to the Polo Fields in Indio. We do not
underestimate the organizational challenges and responsibilities that come with a bike ride like this as
we have done these before in cities as Boston, Amsterdam and Barcelona.
We have full confidence in the ability of all local partners to make this event and the bike tour in
particular, into a success which will be great exposure to your city as well.
Sincerely yours,
Bram Zeegers
General Manager - Porsche Palm Springs
bzeegers@porschepalmsprings.com
Cell: 713-851-6479