Annual Plan FY 2022-2023 SilverRock ResortCity of La Quinta
CITY COUNCIL MEETING: June 21, 2022
STAFF REPORT
AGENDA TITLE: APPROVE SILVERROCK RESORT 2022/23 ANNUAL PLAN
RECOMMENDATION
Approve the SilverRock Resort 2022/23 Annual Plan.
EXECUTIVE SUMMARY
Landmark Golf Management LLC (Landmark) manages the SilverRock
Resort golf course and is required to provide an annual operations plan
for Council’s review and approval.
The SilverRock 2022/23 Annual Plan (Plan) (Attachment 1) reflects the
projected number of rounds, revenues, and operation costs.
The golf operations are projected to have a net loss of $455,000 due to
several factors including increased operational expenses and continued
on-site construction.
FISCAL IMPACT
The General Fund is projected to underwrite $600,000 of the overall 2022/23
SilverRock expenses. The projected golf operations expenses (not including
City staff golf course and non-golf course management/oversight costs) are
$4,986,723 and projected golf operations revenue is $4,532,424 for a net loss
of $454,299. The City will also fund $130,000 for golf course and non-golf
course management/oversight by City staff. All revenue and expenses will be
included in the proposed 2022/23 City Budget.
SilverRock Golf Course
Operations Revenue $4,532,424
Operations Budget -$4,986,723
Net Revenue ($454,299)
SilverRock Property Management/Oversight
General Fund Advance 600,000
City Management/Oversight -130,000
Golf Course Net Revenue -454,299
Final Surplus/(Deficit) 15,701
BUSINESS SESSION ITEM NO. 5
335
BACKGROUND/ANALYSIS
In July 2013, the City entered into a Golf Course Management Agreement
(Agreement) with Landmark. The Agreement requires an annual plan for golf
operations. The Plan provides projected annual revenues and expenses,
department costs, staffing and service levels. The Plan forecasts continuing the
food service from the Ahmanson House and continuing the pro-shop from the
temporary club house until the permanent club house opens.
Additional assumptions include:
41,996 rounds of play; the average projected revenue is $97.63 per
round, based on the total revenue (less food and beverage) divided by
the total rounds. The average green fee is $89.18 The difference
between revenue per round and the average green fee is the additional
revenue generated from merchandise sales, and revenue from the driving
range, including lessons. Revenue from the food and beverage
operations is not included;
Minimum wage increases to $15.50 per hour are effective January 1,
2023;
Resuming the 2% annual contribution of approximately $62,000 to the
capital reserve as contained in Amendment 2 of the Agreement. The
current balance of the capital reserve is $525,200;
Increasing the management fee by 5% to $124,488.
The proposed advertising budget is $151,133 and is included in the Marketing
Department expenses ($192,267) on page 18 of the Annual Plan. SilverRock
will continue to be promoted as a premier golf destination, especially during
hotel construction, via the internet, newspapers, magazines, directories,
television, and radio.
ALTERNATIVES
Council may direct staff to make modifications to the Annual Plan.
Prepared by: Bryan McKinney, P.E., Public Works Director/City Engineer
Approved by: Jon McMillen, City Manager
Attachment: 1. SilverRock Resort 2022/23 Annual Plan
336
SilverRock Resort-Arnold Palmer Classic Course
2022-2023 ANNUAL PLAN
Prepared For:
City of La Quinta
SilverRock Resort
Prepared By:
Landmark Golf Management
Submitted:
June 14, 2022
ATTACHMENT 1
337
SILVERROCK RESORT
Annual Plan
Fiscal Year 2022-2023
Table of Contents
Part I-Project Overview
Project Fact Sheet 1
Mission Statement 2
Philosophy Statement 3
Organizational Chart 4
Key Employee Staffing 5
Part II-Assumptions
2022-2023 Assumptions 6, 7, 8, 9
Part III-Operational Financial Projections
2022-2023 Consolidated Income Statement 10
Part IV-Department Detail
Golf Rounds and Revenue 11
Golf Shop / Merchandise 12
Carts, Bagroom & Range 13
Course Services 14
Golf Course Maintenance 15, 16
General & Administrative 17
Marketing 18
Clubhouse 19
Miscellaneous 20
Part V-Food and Beverage
Department Detail 21
Part VI-Other
Marketing Narrative Plan 22, 23
338
COURSE NAME SilverRock Resort-Arnold Palmer Classic Course
ADDRESS
TELEPHONE
WEBSITE
MANAGEMENT
79-179 Ahmanson Lane, La Quinta, Ca. 92253
1-888-600-7272
1-760-777-8884
WWW.SILVERROCK.ORG
Randy Duncan, PGA, Director of Golf / General Manager
Chris Hoyer, Golf Course Superintendent
COURSE YARDAGE SILVER 7,239 PAR 72
GOLD 6,809 PAR 72
BLUE 6,313 PAR 72
WHITE 5,669 PAR 72
GREEN 5,089 PAR 72
RED 4,542 PAR 72
GRASS TYPES GREENS:TIF DWARF
FAIRWAY / TEES:TIF SPORT / 419
ROUGHS:TIF SPORT / 419
OWNER CITY OF LA QUINTA
MANAGED BY LANDMARK GOLF MANAGEMENT, LLC
74-947 HIGHWAY 111, SUITE 215
INDIAN WELLS, CA 92210
PHONE: (760) 776-6688
DATE COURSE OPENED February 14, 2005
PROJECT FACT SHEET
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SILVERROCK RESORT
Annual Plan
Fiscal Year 2022-2023
Mission Statement
“TO BE THE BEST”
“TO HAVE THE BEST GOLF FACILITIES”
“TO HAVE THE BEST GOLF COURSE CONDITIONS”
“TO PROVIDE THE BEST SERVICE”
SilverRock Resort is dedicated to providing the finest public golf
experience. All Staff Members of the facility play an important role
in our Mission. Staff is supported through training and resources to
ensure success. SilverRock Resort aspires to represent ownership and
management with the highest standard of service in the Golf/Resort
Industry and produce superior golf course conditions to meet and
exceed the goals.
Goals and Objectives: To support our Mission Statement and to
achieve the projected Annual Plan; SilverRock Resort will pursue the
following goals and objectives:
•To hire and train staff members that will provide a high standard
of guest services and maintain the highest level of course
conditions
•To maintain and pursue an aggressive Marketing Plan that
benefits/acknowledges the La Quinta Residents, local residents,
avid tourist golfers and golfing public
•To have each Department operate within their annual budget
allowing SilverRock Resort to reach the net operating goals
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SILVERROCK RESORT
Annual Plan
Fiscal Year 2022-2023
PHILOSOPHY STATEMENT
After seventeen and a half years of operations, an Annual Plan
accommodated the operational start-up through and including
grow-in, final construction of the Arnold Palmer Classic Course, a
notable Grand Opening Celebration and four successful years as
one of the home courses of the Bob Hope Classic. As the 2022-2023
Annual Plan is implemented, focus will continue to be on
broadening the awareness, marketability and noteworthiness of
SilverRock Resort’s Arnold Palmer Classic Course, golf facilities and
amenities.
The philosophy that Landmark Golf Management perpetuates at
SilverRock Resort is: an operation that allows management to utilize
golf industry best-practices in accommodating market-driven
demands as market shifts may occur. Each golf course facility has
its own personality and characteristics; therefore, each golf
operation is unique to some degree and should be managed with
personality and characteristics taken into consideration. Golf
operators that adjust procedures to short and long term market and
industry fluctuations are better suited to maximize opportunities.
In this upcoming twelve months of operations, Landmark Golf
Management will put forth every effort to best position SilverRock
Resort as a place to frequent in the eyes and minds of the influential
decision makers in the world of golf.
BRAND PROMISE
Discover the mystique of SilverRock Resort, the crown
jewel of La Quinta and its golf legacy. Rich in both
history and legend, the majestic Santa Rosa Mountains
frame an unwavering commitment to an exceptional
experience at SilverRock Resort.
Our Promise: Exceptional in All, For All, Always.
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Annual Plan 2022-2023 SRR.xlsAsst. Golf ProfessionalsGolf Shop BuyerSales AssociatesCarts/Bag RoomShuttle/ValetStarters/RangersDriving RangeGuest / Outside ServiceOutside Services ManagerGolf ShopHead Golf ProfessionalAsst. SuperintendentMechanic(s)Irrigation TechnicianSpray TechnicianGreenskeeper(s)Administrative Asst.Golf Course MaintenanceSuperintendentAdmin. Asst.To Controller & GMAccountingController / Human ResourcesRestaurantF&B Server(s) / Cart Attendent(s)Food & BeverageF&B ManagerMarketing & SalesTournament Sales ManagerSilverRock - Randy DuncanGeneral Mgr. / Director of GolfLandmark Golf ManagementManagement TeamCity ManagerCity of La QuintaCity Council & Staff6/15/20224342
RUN DATE: 10-Jun-22Key Employee StaffingPREPARED BY: DEPARTMENT SUMMARYJUL.AUG.SEP.OCT.NOV.DEC.JAN.FEB.MAR.APR.MAYJUN.GOLF OPERATION OUTSIDE SERVICESOUTSIDE SERVICES MANAGER (FULL TIME)111111111111OUTSIDE SERVICES SUPERVISORS (FULL-TIME)111111111111DRIVING RANGE (PART-TIME)1 1 1111222211CART/BAG/VALET/BAG DROP (FULL-TIME)000000000000CART/BAG/VALET/BAG DROP (PART-TIME)334699999984SHUTTLE DRIVER (PART-TIME)11112222220077810141415151515117GOLF SHOP HEAD GOLF PROFESSIONAL (FULL TIME)1111111111111ST ASSISTANT PROFESSIONAL (FULL TIME) 111111111111MERCHANDISER (FULL TIME)111111111111ASSISTANT PROFESSIONAL (FULL TIME)111111111111SALES CLERKS (FULL TIME)111111111111SALES CLERKS (PART TIME)222222222222777777777777COURSE SERVICESSTARTERS (PART TIME)3 3 3333333333RANGER/MARSHALS (PART TIME)111144444411444477777744GOLF COURSE MAINTENANCESUPERINTENDENT (FULL TIME)1 1 1111111111ASST SUPERINTENDENT (FULL TIME)111111111111FOREMAN/SPRAY TECHNICIAN (FULL TIME)111111111111HEAD MECHANIC / FACILITY MANAGER (FULL TIME)111111111111ASST MECHANIC (FULL TIME)111111111111HEAD IRRIGATOR (FULL TIME)111111111111ASST IRRIGATOR (FULL TIME)111111111111GREENKEEPERS (FULL TIME)222101212121212121212ADMINISTRATIVE ASSISTANT (PART TIME)000000000000TOTAL TURF & ADMIN STAFF999171919191919191919LANDSCAPE MAINTENANCEFOREMAN (FULL TIME)1 1 1111111111IRRIGATOR (FULL TIME)111111111111LANDSCAPERS (FULL TIME)111244444444TOTAL LANDSCAPE CREW333466666666TOTAL COURSE MAINTENANCE STAFF121212212525252525252525FOOD & BEVERAGEF & B MANAGER / SUPERVISOR (FULL TIME)111111111111CHEF (FULL TIME)111111111111COOK (FULL TIME)111111333333PREP COOK (FULL TIME)000011111111LEAD SERVER (FULL-TIME)000011111111F & B WAIT/BEVERAGE CART/HALF(FULL TIME)110011111111F & B WAIT/BEVERAGE CART/HALF(PART TIME)111133555532BUSER / DISHWASHER (PART TIME)00111111111155551010141414141211G & ADIRECTOR OF GOLF/GM (FULL TIME)1 1 1111111111CLUB CONTROLLER (FULL TIME)111111111111ADMINISTRATIVE ASSISTANT (FULL TIME)111111111111LQ RESIDENT CARD ADMINISTRATIVE (PART TIME)111011111111444344444444MARKETING/TOURNAMENTTOURNAMENT SALES / GROUP COORDINATOR (FULL TIME)111111111111TOTAL EMPLOYEES40 40415168687373737364592022-2023 ANNUAL PLAN Landmark Golf Management6/15/20225343
SILVERROCK RESORT
2022-2023 ANNUAL PLAN
2022-2023 Assumptions
Revenue
Operations
It is assumed there will be significant hotel construction occurring during the fiscal year 2022-2023,
which will have a profound impact on golf course operations during the summer of 2022 and into
the entire season of 2022-2023. As a result of this construction work, it is assumed access to the
Ahmanson Ranch House will be limited which will result in a 50% reduction in Food & Beverage
Sales from July 1 through September 2022. Rounds of golf and revenue are anticipated to be
reduced by 10% from prior year as a result of the invasive construction.
It is assumed the Permanent Clubhouse will open towards the end of 2022 or early 2023. This will
will require a transition from one location to another location mid-season. The logistics of this
transition has not been finalized but will be very challenging nonetheless.
It is assumed, the golf course will remain SilverRock, the rebranding to Talus Golf Club will occur at a
future date.
It is assumed for this Annual Plan, all Covid Restrictions will be lifted and operations will resume to
normal day-to-day operations.
It will also be assumed Golf Operations will continue to operate out of a Temporary Clubhouse
located in the “dog bone” area adjacent to hole #2 tee boxes until Permanent Clubhouse opens.
The SilverRock Grill will remain open at the existing Ahmanson Clubhouse in its current location
until the Permanent Clubhouse opens.
Golf & Merchandise
• July-mid-September, the last tee time will be 12:00 pm.
• Reduced traffic (due to ongoing construction) in golf shop will have a negative impact on
merchandise sales July through October 2022.
Food & Beverage
• The Ahmanson Ranch House and the Grill at SilverRock will continue to operate with reduced
access and hours of operation during the summer of 2022 or from July 1, 2022 through
October 2022.
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2022-2023 ANNUAL PLAN
Green Fees:
A green fee includes golf cart and warm-up range balls. A combination of the various green fee
rates and green fee mix of Regular, Twilight, and Resident play is anticipated to yield an average
rate of $89.18 per round based on 41,996 annual rounds. The non-resident green fee rates for the
2022-2023 fiscal year are projected to remain consistent with the prior year but may vary
depending upon market conditions. Green fee rates will continue to be based on dynamic pricing
and course utilization levels will dictate green fee rates.
La Quinta Resident rates will be $60 (high season), $49 (shoulder seasons) and $35 (summer
season). Accompanied La Quinta Resident Guests will continue to received 30% off prevailing
posted rates (not including twilight or any discounted rates) and will follow similar booking
procedures as extended to a La Quinta Resident Card Holder; booking three (3) days in advance.
It is assumed the overseeding dates will be October 3 through October 31, 2022. Annually
overseeding reduces revenues during these dates which is taken into consideration in these
projections with the course being closed these dates. For the fiscal year 2022-2023, it is also
projected that aerification will occur in August 2022 and June of 2023 which reduces revenue for 3-
5 days with each of these two (2) aerification cycles.
Greens Fee Mix: Through proper marketing, yield management, and limited advanced Resident
bookings the projected mix of green fees is: 30% Resident, 25% Public, 10% Public Twilight, & 35%
Other (tournaments, wholesalers, juniors, resident guests, replays and discounts).
Miscellaneous and Other Revenue: Is based on $3.39 per round. This consists of golf club rentals,
golf club repairs, handicap fees, driving range fees, rider fees, and Independent Contractor’s Fees
(Teaching Professionals).
Golf Shop Merchandise: Is based on retail sales of $5.06 per round.
Resident Card Fees: Annual Revenues of $165,300 are based on selling 1,102 La Quinta Resident
Cards during the 2022-2023 Fiscal Year. This is consistent with prior year sales.
Cost of Goods Sold
Merchandise 55 %
Food & Beverage 33 %
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2022-2023 ANNUAL PLAN
Expenses
Golf Carts, Bag Room, and Driving Range: Includes outside service, bag room, and driving range
staff plus supplies and operating expense for this department. Additional shuttle shifts will remain
in this year’s Annual Plan to shuttle customers down and back from the restaurant, driving range
and practice area. This is a result of the location of the temporary golf clubhouse and the existing
restaurant at the Ahmanson Ranch House. Per California State Law, another minimum wage
increase to $15.50 per hour is scheduled for January 1, 2023. This increase was factored into this
2022-202 Annual Plan.
Golf Shop: Includes golf professionals, merchandising sales staff, receiving staff and golf shop
operational expenses. Per California State Law, another minimum wage increase to $15.50 per
hour is scheduled for January 1, 2023. This increase was factored into this 2022-2023 Annual Plan.
Course Services: Includes course service staff consisting of course rangers/starters and related
department supplies and materials. Per California State Law, another minimum wage increase to
$15.50 per hour is scheduled for January 1, 2023. This increase was factored into this 2022-2023
Annual Plan.
Golf Course Maintenance: Includes compensation and payroll related costs for the Golf Course
Maintenance Superintendent, grounds maintenance staff, supplies, and materials. Overseeding
dates are projected to be October 3-31, 2022, which results in projected higher labor cost and
supply costs during the annual overseeding process. Golf Course Superintendent Education,
training and travel expense are included in the 2022-2023 Annual Plan. In addition, Front Entry and
Perimeter Landscape Maintenance are accounted for in this department’s operating budget. Per
California State Law, another minimum wage increase to $15.50 per hour is scheduled for January 1,
2023. This increase was factored into this 2022-2023 Annual Plan.
Water & Electrical: The 2022-2023 Annual Plan includes water and electrical costs to irrigate the
golf course & properly maintain the lake system. This is accounted for in the Golf Course
Maintenance budget.
Projected Annual Electric costs of $144,810 will cover 100% of the facilities electric costs including;
front entry waterfall, water well pump, golf course pump station, north village lake water falls &
circulation pumps, cart storage area and both clubhouses. These expenses will continue to be
budgeted in the 2022-2023 Annual Plan as water and electrical costs.
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2022-2023 ANNUAL PLAN
Food & Beverage: Includes food & beverage staff and expenses for the temporary clubhouse. There
is a separate Agreement for the Food & Beverage Department including the Liquor License
arrangement between the City and Landmark Golf Management. Per California State Law, another
minimum wage increase to $15.50 per hour is scheduled for January 1, 2023. This increase was
factored into this 2022-2023 Annual Plan.
Marketing: Includes marketing, public relations, advertising, web page, collateral and tournament
sales, etc. Refer to pages 21 & 22, for the Marketing Plan Narrative. It is assumed there will be a
rebranding campaign occurring this fiscal year which will require no reduction in marketing
expenses.
Clubhouse: Clubhouse expenses, maintenance/cleaning staff, landscape maintenance, parking lot
and entry drive clean up. Roving patrol expenses to secure the entire property of SilverRock
continues to be included in this department’s operating budget.
Management Fee: For the 2022-2023 Annual Plan, Landmark’s Management Fee will be increased
5% to $10,374 per month.
Insurance: Per requirements of the Golf Course Management Agreement in the Annual Plan is the
cost for comprehensive golf club insurance policy, general liability, property, equipment and
business interruption etc.
G&A: Expenses include General Manager, Controller & Administrative Assistant Salaries,
Professional Fees, Payroll Processing Fees, Equipment Expenses, Equipment Rental and Resident
Card Expenses.
Personal Property Lease Tax: Exempt, except personal property taxes on equipment purchases or
leases which are included in this Annual Plan.
Capital Reserves: Capital Reserves of 2% of green fees will be reallocated in the 2022-2023 Annual
Plan upon City of La Quinta Staff direction.
Golf Carts Lease: Golf carts are leased for the Golf Club. For the 2022-2023 Fiscal Year, this will be
the last and final year of the lease for the current fleet of golf carts. The budgeted amount of
$12,000 per month will remain for the fiscal year.
GPS Lease: Monthly golf cart GPS rental/lease expense for the fleet of golf carts is $2,900 per month
and will remain unchanged from the prior year.
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2022-2023 ANNUAL PLAN SilverRock ResortCONSOLIDATED INCOME STATEMENTRUN DATE: 14-Jun-2211:31 AMFOR FISCAL YEAR - JULY 2022 - JUNE 2023PREPARED BY: Landmark Golf ManagementDEPARTMENT 2022-2023 BUDGETJUL.AUG.SEP.OCT.NOV.DEC.JAN.FEB. MAR.APR.MAY JUN.ROUNDSROUNDS 41,9961,750 1,750 2,350200 5,100 4,250 4,700 5,100 5,300 4,896 4,300 2,300REVENUEGREEN FEES 3,745,35584,613 84,613 151,975 13,910 516,120 414,375 470,940 530,655 567,630 458,266 313,685 138,575MISC. REV/RANGE/CARTS/RENTALS142,1803,900 3,350 3,900800 16,900 17,400 21,850 21,900 21,900 14,740 10,395 5,145GOLF SHOP MERCHANDISE212,6185,075 5,075 8,225500 28,050 23,375 25,850 28,050 29,150 26,928 21,070 11,270RESIDENT CARD FEES165,300500500500 7,500 25,000 22,800 22,000 24,000 15,625 15,625 15,625 15,625FOOD & BEVERAGE 612,63210,500 10,500 14,100 4,200 48,900 38,250 83,425 105,825 113,950 86,232 68,575 28,175TOTAL REVENUE4,878,085104,588 104,038 178,700 26,910 634,970 516,200 624,065 710,430 748,255 601,791 429,350 198,790COST OF SALESPRO SHOP 119,0022,840 2,840 4,604280 15,700 13,083 14,468 15,700 16,315 15,072 11,793 6,308FOOD & BEVERAGE 207,1325,010 5,010 6,076 3,365 16,321 12,993 28,077 34,543 36,856 26,444 22,222 10,217TOTAL COST OF SALES326,1347,850 7,850 10,679 3,645 32,021 26,075 42,545 50,242 53,171 41,515 34,015 16,525GROSS PROFIT4,551,95196,737 96,187 168,020 23,265 602,949 490,125 581,520 660,188 695,084 560,275 395,335 182,265OPERATING EXPENSESGOLF CARTS\BAGS\RANGE 415,09521,436 21,436 22,454 19,006 47,520 46,493 44,202 45,875 45,500 45,000 32,813 23,360GOLF SHOP216,77514,714 14,520 14,520 13,218 19,793 19,793 21,233 19,718 19,718 18,803 22,131 18,616COURSE SERVICES 114,4853,762 3,762 4,310 3,989 14,429 14,604 14,902 14,851 14,851 12,269 6,377 6,377GOLF COURSE MAINTENANCE 2,070,664113,512 96,378 127,379 458,852 230,394 153,744 144,076 137,147 148,898 157,672 142,555 160,056WATER & ELECTRIC COST 260,29424,250 23,360 19,300 19,400 28,000 13,705 20,800 19,320 18,950 22,920 26,750 23,539GENERAL & ADMINISTRATIVE 451,89934,292 34,442 34,792 34,501 39,708 43,183 40,283 39,533 39,283 37,283 37,583 37,017MARKETING 192,2674,531 4,531 12,880 19,581 27,184 18,027 23,174 20,259 18,05218,882 14,509 10,654CLUBHOUSE 127,49210,301 10,301 10,301 10,801 10,301 10,301 11,131 10,631 11,131 10,631 10,631 11,031MANAGEMENT FEE 124,48810,374 10,374 10,374 10,374 10,374 10,374 10,374 10,374 10,374 10,374 10,374 10,374CAPITAL RESERVES 74,9071,692 1,692 3,039278 10,322 8,288 9,419 10,613 11,353 9,165 6,274 2,772INSURANCE 71,0045,917 5,917 5,917 5,917 5,917 5,917 5,917 5,917 5,917 5,917 5,917 5,917PERSONAL PROPERTY LEASE TAXES 23,6005,2000 4,000 2,6000000000 11,800LEASES389,80031,950 31,950 31,950 31,950 32,750 32,750 32,750 32,750 32,750 32,750 32,750 32,750FOOD & BEVERAGE 469,64824,597 25,547 24,907 18,708 34,806 35,578 54,543 53,502 53,497 53,847 46,798 43,318TOTAL OPERATING EXPENSES5,002,417306,528 284,210 326,123 649,176 511,499 412,757 432,803 420,490 430,273 435,514 395,463 397,582NET INCOME(450,466)(209,791) (188,023) (158,103) (625,911) 91,450 77,368 148,717 239,698 264,810 124,761 (127) (215,317)NET INCOME %-9.2%-200.6% -180.7% -88.5% -2325.9% 14.4% 15.0% 23.8% 33.7% 35.4% 20.7% 0.0% -108.3%Average Green Fee $89.18$48.35 $48.35 $64.67 $69.55 $101.20 $97.50 $100.20 $104.05 $107.10 $93.60 $72.95 $60.25Average $ Misc. Income per Rd$3.39$2.23 $1.91 $1.66 $4.00 $3.31 $4.09 $4.65 $4.29 $4.13 $3.01 $2.42 $2.24Average $ Merchandise per Rd$5.06$2.90 $2.90 $3.50 $2.50 $5.50 $5.50 $5.50 $5.50 $5.50 $5.50 $4.90 $4.90Total Average Revenue per Round$97.63$59.76 $59.45 $76.04 $134.55 $124.50 $121.46 $132.78 $139.30 $141.18 $122.91 $99.85 $86.436/15/202210348
2022-2023 ANNUAL PLAN SilverRock ResortRUN DATE: 10-Jun-22 11:10 AMProjections - July 2022 to June 2023PREPARED BY: Landmark Golf Management0.600.40Golf RoundsTotalJUL. AUG. SEP. OCT. NOV. DEC. JAN. FEB. MAR. APR. MAY JUN.Resident Rnds (Weekday)7,13929829840034867723799867901832731391Resident Rnds (Weekend)5,45922822830626663553611663689636559299Sub-Total Resident Rnds 12,59952552570560 1530 1275 1410 1530 1590 1469 1290690% of Total 0.300.30 0.30 0.30 0.30 0.30 0.30 0.30 0.30 0.30 0.30 0.30 0.30Public Rnds (Weekday)8,39935035047040 1020850940 1020 1060979860460Public Rnds (Weekend)6,29926326335330765638705765795734645345Sub-Total Public Rnds14,69961361382370 1785 1488 1645 1785 1855 1714 1505805% of Total 0.350.35 0.35 0.35 0.35 0.35 0.35 0.35 0.35 0.35 0.35 0.35 0.35Public Twi (Weekday)4,62019319325922561468517561583539473253Public Twi (Weekend)3,78015815821218459383423459477441387207Sub-Total Twilight Rnds8,39935035047040 1020850940 10201060979860460% of Total 0.200.20 0.20 0.20 0.20 0.20 0.20 0.20 0.20 0.20 0.20 0.20 0.20Other (Weekday)3,78015815821218459383423459477441387207Other (Weekend)2,52010510514112306255282306318294258138Sub-Total Other 6,29926361382370 1785 1488 1645 1785 1855 1714 1505805% of Total0.150.150.350.350.350.350.350.350.350.350.350.350.35Total Rounds41,9961,750 1,750 2,350 200 5,100 4,250 4,700 5,100 5,300 4,896 4,300 2,300 0.452,1011,7812,4734345,2234,6505,3315,3066,199#REF!#REF!#REF! Green Fees0.55Resident Rnds (Weekday)33.00$ 33.00$ 40.00$ 49.00$ 49.00$ 49.00$ 60.00$ 60.00$ 60.00$ 49.00$ 49.00$ 49.00$ Resident Rnds (Weekend)33.00$ 33.00$ 49.00$ 49.00$ 49.00$ 49.00$ 60.00$ 60.00$ 60.00$ 49.00$ 49.00$ 49.00$ Public Rnds (Weekday)50.00$ 50.00$ 65.00$ 75.00$ 125.00$ 120.00$ 120.00$ 130.00$ 130.00$ 120.00$ 85.00$ 60.00$ Public Rnds (Weekend)60.00$ 60.00$ 75.00$ 85.00$ 135.00$ 125.00$ 125.00$ 140.00$ 130.00$ 125.00$ 95.00$ 75.00$ Public Twi (Weekday)50.00$ 50.00$ 65.00$ 80.00$ 105.00$ 105.00$ 105.00$ 100.00$ 125.00$ 90.00$ 75.00$ 65.00$ Public Twi (Weekend)65.00$ 65.00$ 95.00$ 80.00$ 115.00$ 110.00$ 110.00$ 105.00$ 125.00$ 105.00$ 80.00$ 75.00$ Other (Weekday)50.00$ 50.00$ 65.00$ 70.00$ 125.00$ 120.00$ 120.00$ 120.00$ 120.00$ 110.00$ 75.00$ 50.00$ Other (Weekend)60.00$ 60.00$ 95.00$ 80.00$ 135.00$ 130.00$ 120.00$ 130.00$ 130.00$ 115.00$ 80.00$ 65.00$ Golf RevenueResident Rnds (Weekday) 364,9489,818$ 9,818$ 15,980$ 1,666$ 42,483$ 35,403$ 47,940$ 52,020$ 54,060$ 40,784$ 35,819$ 19,159$ Resident Rnds (Weekend) 281,8287,508$ 7,508$ 14,970$ 1,274$ 32,487$ 27,073$ 36,660$ 39,780$ 41,340$ 31,188$ 27,391$ 14,651$ Public Rnds (Weekday)899,45417,500$ 17,500$ 30,550$ 3,000$ 127,500$ 102,000$ 112,800$ 132,600$ 137,800$ 117,504$ 73,100$ 27,600$ Public Rnds (Weekend)720,97515,750$ 15,750$ 26,438$ 2,550$ 103,275$ 79,688$ 88,125$ 107,100$ 103,350$ 91,800$ 61,275$ 25,875$ Public Twi (Weekday)429,4559,625$ 9,625$ 16,803$ 1,760$ 58,905$ 49,088$ 54,285$ 56,100$ 72,875$ 48,470$ 35,475$ 16,445$ Public Twi (Weekend)383,97010,238$ 10,238$ 20,093$ 1,440$ 52,785$ 42,075$ 46,530$ 48,195$ 59,625$ 46,267$ 30,960$ 15,525$ Other (Weekday)384,9587,875$ 7,875$ 13,748$ 1,260$ 57,375$ 45,900$ 50,760$ 55,080$ 57,240$ 48,470$ 29,025$ 10,350$ Other (Weekend)279,7676,300$ 6,300$ 13,395$ 960$ 41,310$ 33,150$ 33,840$ 39,780$ 41,340$ 33,782$ 20,640$ 8,970$ Total Revenue3,745,35584,613$ 84,613$ 151,975$ 13,910$ 516,120$ 414,375$ 470,940$ 530,655$ 567,630$ 458,266$ 313,685$ 138,575$ $98,680$99,584$172,993$42,785$563,301$448,957$492,441$581,698$717,929$461,682$316,000$125,000Avg. Rate89.18$ 48.35$ 48.35$ 64.67$ 69.55$ 101.20$ 97.50$ 100.20$ 104.05$ 107.10$ 93.60$ 72.95$ 60.25$ Misc Revenue76.13$ ##########Club Rental 24,100800$ 750$ 1,000$ 50$ 3,900$ 3,100$ 2,500$ 2,600$ 3,000$ 2,700$ 2,475$ 1,225$ Driving Range Balls 87,8501,600$ 1,500$ 1,400$ 250$ 9,500$ 9,500$ 13,500$ 15,000$ 15,500$ 9,000$ 7,425$ 3,675$ Rider Fees18,1801,000$ 1,100$ 1,500$ -$ 2,500$ 3,800$ 3,100$ 2,400$ 1,500$ 540$ 495$ 245$ Handicap Fees2,050-$ -$ -$ -$ -$ -$ 1,250$ 400$ 400$ -$ -$ -$ Independent Instructor Fees7,500-$ -$ -$ -$ 1,000$ 1,000$ 1,000$ 1,500$ 1,500$ 1,500$ -$ -$ Ball Retreival 2,500500$ -$ -$ 500$ -$ -$ 500$ -$ -$ 1,000$ -$ -$ -$ Total142,1803,900$ 3,350$ 3,900$ 800$ 16,900$ 17,400$ 21,850$ 21,900$ 21,900$ 14,740$ 10,395$ 5,145$ 6/15/202211349
2022-2023 ANNUAL PLAN SilverRock ResortRUN DATE: 10-Jun-22 11:10 AMProjections - July 2022 to June 2023PREPARED BY: Landmark Golf ManagementGOLF SHOP - 61TOTALJUL.AUG.SEP.OCT.NOV.DEC.JAN.FEB.MAR.APR.MAYJUN.GOLF SHOP MERCHANDISE SALESTOTAL # OF ROUNDS41,9961,750 1,750 2,350 200 5,100 4,250 4,700 5,100 5,300 4,896 4,300 2,300AVERAGE REVENUE / ROUND$5.06 $2.90 $2.90 $3.50 $2.50 $5.50 $5.50 $5.50 $5.50 $5.50 $5.50 $4.90 $4.90TOTAL MERCHANDISE SALES$212,6185,075 5,075 8,225 500 28,050 23,375 25,850 28,050 29,150 26,928 21,070 11,27018,37551,925MERCHANDISE REVENUE75.00%25.00%Soft Goods Sales159,4643,806 3,806 6,169 375 21,038 17,531 19,388 21,038 21,863 20,196 15,803 8,453Hard Goods Sales53,1551,269 1,269 2,056 125 7,013 5,844 6,463 7,013 7,288 6,732 5,268 2,818 TOTAL MERCHANDISE REVENUE 212,618 5,075 5,075 8,225 500 28,050 23,375 25,850 28,050 29,150 26,928 21,070 11,270COST OF SALES55.97%55.97% 55.97% 55.97% 55.97% 55.97% 55.97% 55.97% 55.97% 55.97% 55.97% 55.97% 55.97%COS - Merchandise (58%)123,3182,944 2,944 4,771 290 16,269 13,558 14,993 16,269 16,907 15,618 12,221 6,537Purchase Disc Taken - (5%)(6,166)(147) (147) (239) (15) (813) (678) (750) (813) (845) (781) (611) (327)Freight - Merchandise1,85044 44 72 4 244 203 225 244 254 234 18398 TOTAL COST OF SALES119,0022,840 2,840 4,604 280 15,700 13,083 14,468 15,700 16,315 15,072 11,793 6,308GROSS PROFIT93,6162,235 2,235 3,621 220 12,350 10,292 11,382 12,350 12,835 11,856 9,277 4,962SALARIES AND BENEFITS9,4149,9938,7608,24810,87012,04213,52712,480Salaries and Wages160,37210,901 10,735 10,735 9,305 15,169 15,169 15,169 15,169 15,169 14,389 14,229 14,229Payroll Taxes 15,6361,063 1,047 1,047 907 1,479 1,479 1,479 1,479 1,479 1,403 1,387 1,387Workers' Compensation 11,980814 802 802 695 1,133 1,133 1,133 1,133 1,133 1,075 1,063 1,063Health Insurance/Benefits9,912826 826 826 826 826 826 826 826 826 826 826 826 TOTAL SALARIES AND BENEFITS197,90013,604 13,410 13,410 11,733 18,608 18,608 18,608 18,608 18,608 17,693 17,506 17,506SUPPLIES AND MATERIALSOTHER EXPENSESOffice Supplies 3,000250 250 250 250 250 250 250 250 250 250 250 250Dues and Subscriptions 2,3000 0 0 0 0 0 0 0 0 0 2,300Freight / Delivery 750 0 0 25 25 25 0 0 0 0 0 0Travel 900 0 0 0 0 0 15 1515151515Uniforms2,400100 100 100 100 300 200 500 200 200 200 200 200Telephone 1,320110 110 110 110 110 110 110 110 110 110 110 110Seminars / Training 3,690150 150 150 5000 100 1,250353535 1,25035Miscellaneous 6,000500 500 500 500 500 500 500 500 500 500 500 500 TOTAL OTHER EXPENSES18,8751,110 1,110 1,110 1,485 1,185 1,185 2,625 1,110 1,110 1,110 4,625 1,110 TOTAL EXPENSES216,77514,714 14,520 14,520 13,218 19,793 19,793 21,233 19,718 19,718 18,803 22,131 18,616Seminars/Training - Reimbursement for eligible golf shop employees (Director of Golf, Head Professional & 1st Assistant Golf Professional) for PGA Training, Education and Travel Expenses. Office Supplies are made up of: Golf Cart Rental Agreements,Golf Club Rental Agreements, Gift Certificates & Merchandise BagsUniforms- Each Full-Time Emp receives (1) shirt per month6/15/202212350
2022-2023 ANNUAL PLAN SilverRock ResortRUN DATE: 10-Jun-22 11:10 AMProjections - July 2022 to June 2023PREPARED BY: Landmark Golf ManagementCARTS, BAGROOM & RANGE - 641TOTAL JUL. AUG. SEP. OCT. NOV. DEC. JAN. FEB. MAR. APR. MAY JUN.Rounds41,9961,750 1,750 2,350 200 5,100 4,250 4,700 5,1005,300 4,896 4,300 2,300SALARIES AND BENEFITS7,540 6,574 8,506 4,181 9,821 11,246 12,697 13,780Salaries and Wages257,980 11,747 11,747 12,971 7,990 23,250 32,100 30,210 31,605 31,605 31,605 19,900 13,250Payroll Taxes 32,1191,463 1,463 1,615 995 2,895 3,996 3,761 3,9353,935 3,935 2,478 1,650Workers' Compensation 19,271878 878 969 597 1,737 2,398 2,257 2,3612,361 2,361 1,487 990Health Insurance/Benefits9,912826 826 826 826 826 826 826 826826 826 826 826 TOTAL SALARIES AND BENEFITS319,282 14,913 14,913 16,381 10,408 28,707 39,320 37,054 38,727 38,727 38,727 24,690 16,715153,00511,258 8,062 9,003 3,900 11,890 15,750 17,092 14,750 15,700 15,750 14,350 15,500SUPPLIES AND MATERIALSRange Expendable Supplies6,750600 600 150 150 1,800 150 1,000 1,000150 150 500 500Towel Replacement2,182120 120 120 120 185 195 250 250250 250 25072Bottled Water30,0002,500 2,500 2,500 2,500 2,500 2,500 2,500 2,5002,500 2,500 2,500 2,500Cart Supplies1,850000 500 500 500757550505050Range Balls10,0000000 10,0000000000 TOTAL SUPPLIES AND MATERIALS50,782 3,220 3,220 2,770 3,270 14,985 3,345 3,825 3,8252,950 2,950 3,300 3,122REPAIRS AND MAINTENANCEEquipment Repair - Golf3,600300 300 300 300 300 300 300 300300 300 300 300 TOTAL REPAIRS AND MAINTENANCE3,600 300 300 300 300 300 300 300 300300 300 300 300OTHER EXPENSESExpendable Supplies 52525 25 25505050505050505050Printing / Stationary 420000000707070707070Cart Maintenance & Repairs 18,0361,503 1,503 1,503 1,503 1,503 1,503 1,503 1,5031,503 1,503 1,503 1,503Freight / Delivery 450757575757575000000Uniforms5,200000 2,000 500 500005000 1,500 200Laundry and Linen 9,600800 800 800 800 800 800 800 800800 800 800 800Miscellaneous 7,200600 600 600 600 600 600 600 600600 600 600 600 TOTAL OTHER EXPENSES41,431 3,003 3,003 3,003 5,028 3,528 3,528 3,023 3,0233,523 3,023 4,523 3,223 TOTAL EXPENSES415,095 21,436 21,436 22,454 19,006 47,520 46,493 44,202 45,875 45,500 45,000 32,813 23,360Expendable Supplies are made up of: - Scorecards, Tees, Pencils, Trash Bags,Cups & First Aid Supplies.Uniforms- Each employee receives 4 shirts, 1 hat per season6/15/202213351
2022-2023 ANNUAL PLAN SilverRock ResortRUN DATE: 10-Jun-22 11:10 AMProjections - July 2022 to June 2023PREPARED BY: Landmark Golf ManagementCOURSE SERVICES - 643TOTAL JUL. AUG. SEP. OCT. NOV. DEC. JAN. FEB. MAR. APR. MAY JUN.SALARIES AND BENEFITS1,850 1,400 2,590800 3,600 5,667 5,700 5,700Salaries and Wages94,2753,060 3,060 3,485 2,550 12,075 12,075 12,478 12,478 12,478 9,998 5,270 5,270Payroll Taxes 9,192298298340249 1,177 1,177 1,217 1,217 1,217975514514Workers' Compensation 7,042229229260190902902932932932747394394 TOTAL SALARIES AND BENEFITS 110,5093,587 3,587 4,085 2,989 14,154 14,154 14,626 14,626 14,626 11,719 6,177 6,177SUPPLIES AND MATERIALSExpendable Supplies 1,05050 501001001001001001001001007575 TOTAL SUPPLIES AND MATERIALS 1,05050501001001001001001001001007575OTHER EXPENSESUniforms 2,12575 7575800752507575754007575Safety Equipment 600505050505050505050505050Miscellaneous 20000050505050000001 TOTAL OTHER EXPENSES2,926125125125900175350176125125450125125 TOTAL COURSE SERVICES EXPENSES114,4853,762 3,762 4,310 3,989 14,429 14,604 14,902 14,851 14,851 12,269 6,377 6,377Expendable Supplies are made up of: Clipboards, Paper (starter sheets, ranger sheets), Towels, Trash BagsUniforms- Each employee receives 4 shirts, 1 hat per season6/15/202214352
SilverRock ResortRUN DATE: 10-Jun-22 11:10 AMProjections - July 2022 to June 2023PREPARED BY: Landmark Golf ManagementMAINTENANCE DEPARTMENT - 63 TOTAL JUL. AUG. SEP. OCT. NOV. DEC. JAN. FEB. MAR. APR. MAY JUN.SALARIES AND BENEFITSSalaries and Wages819,60636,425 36,425 41,564 60,234 79,658 82,008 81,368 81,310 81,316 81,316 77,860 80,122Overtime Hourly Wages 18,500000 16,0000000 2,500000Payroll Taxes 81,7153,551 3,551 4,052 7,433 7,767 7,996 7,933 7,928 8,172 7,928 7,591 7,812Workers' Compensation 37,4371,639 1,639 1,870 3,191 3,585 3,690 3,662 3,659 3,734 3,659 3,504 3,605Health Insurance/Benefits112,8826,860 6,860 8,512 9,338 10,164 10,164 10,164 10,164 10,164 10,164 10,164 10,164 TOTAL SALARIES AND BENEFITS1,070,14048,47648,47655,99896,196101,174103,858103,127103,061105,886103,06799,119101,703SUPPLIES AND MATERIALSFertilizer110,3405,870 4,100 9,880 35,000 8,500 8,950 5,000 3,020 3,370 9,800 3,350 13,500Flowers/Plants3,05000 1,000 2500 750 750 100 100 100Gas & Oils53,8003,900 3,850 4,500 5,100 5,100 5,150 4,850 4,350 4,250 4,250 4,250 4,250Golf Course Accessories13,140000 12,300000 1600 68000Chemicals & Pesticides50,06013,754 190 7,820 9,359 2,1000 3,033 190 1,806 3,100 2,200 6,508POA Control9,90000 2,40000 7,500000000Sand/Mulch/Bunker13,460390 390 5,000 2,000 4,000 800 380 100 100 100 100 100Seed325,000000 250,000 75,0000000000Small Tools 5,000100 100 2,000 2,000 100 100 100 100 100 100 100 100Sod15,5005,300 4,500 1,0000000000 1,250 3,450Topdressing 10,0002,000 2,2000 2,200 60000000 1,500 1,5000 TOTAL SUPPLIES AND MATERIALS609,25031,31415,33033,600318,20995,40023,25014,1138,0209,72618,13012,75029,408REPAIRS AND MAINTENANCEBuildings & Bridges 5,5501,250 750 550 500 500 500 250 250 250 250 250 250Equipment38,5002,000 2,500 3,000 10,000 5,000 2,000 2,500 2,500 2,000 2,000 2,500 2,500Irrigation System 19,0504,400 3,500 1,500 2,000 900 550 1,200 1,000 1,000 1,000 1,000 1,000Pumps10,5001,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 5000Lake Maint Contract 30,8003,850 3,850 3,850 3,850 3,8500000 3,850 3,850 3,850Trees14,05000 5,500 5500000 4,000 4,00000 TOTAL REPAIRS AND MAINTENANCE118,45012,50011,60015,40017,90011,2504,0504,9504,7508,25012,1008,1007,6002022-2023 ANNUAL PLAN 6/15/202215353
SilverRock ResortRUN DATE: 10-Jun-22 11:10 AMProjections - July 2022 to June 2023PREPARED BY: Landmark Golf ManagementMAINTENANCE DEPARTMENT - 63 TOTAL JUL. AUG. SEP. OCT. NOV. DEC. JAN. FEB. MAR. APR. MAY JUN.2022-2023 ANNUAL PLAN OTHER EXPENSESContract Services Soil/Tissue Tests2,00000 1,0000000000 1,0000Dues and Subscriptions 6800000000 2000 3800 100Employee Education3,90050505050505050 1,000 2,400505050Equipment Rental 3,400200 150 150 1,000 600 200 200 200 200 200 200 100Auto Expense4,800400 400 400 400 400 400 400 400 400 400 400 400Licenses and Permits 4,30010000 25005000 1,000 2,90000Miscellaneous1,200100 100 100 100 100 100 100 100 100 100 100 100Supplies 4,350750 750 750 500 500 500 100 100 100 100 100 100Propane/Natural Gas 180151515151515151515151515Safety Equipment & Training3,850200 100 750 800 500 400 400 200 200 100 100 100Telephone/DSL10,200850 850 850 850 850 850 850 850 850 850 850 850Waste/Trash Removal6,288524 524 524 524 524 524 524 524 524 524 524 524Uniforms & Linen/Towels 11,040920 920 920 920 920 920 920 920 920 920 920 920 TOTAL OTHER EXPENSES56,1884,1093,8595,5095,4094,4594,0093,5594,5096,7096,5394,2593,259TOTAL MAINTENANCE EXP. (EXCL Landscaping)1,854,02896,39979,265110,507437,714212,283135,167125,749120,340130,571139,836124,228141,9704,500LANDSCAPE13,00012,20012,70013,10011,40013,80012,6009,600Wages156,528 13,334 13,334 12,904 12,904 12,904 13,334 13,334 12,004 13,334 12,904 13,334 12,904Overtime Hourly Wages 3,418 0 0 0 3,418 0 0 0 0 0 0 0 0Payroll Taxes 15,595 1,300 1,300 1,258 1,591 1,258 1,300 1,300 1,170 1,300 1,258 1,300 1,258Workers' Compensation 7,147 600 600 581 683 581 600 600 540 600 581 600 581Health Insurance/Benefits25,193 1,239 1,239 1,239 1,652 2,478 2,478 2,478 2,478 2,478 2,478 2,478 2,478Landscape Wages & Benefits207,88116,473 16,473 15,982 20,248 17,221 17,712 17,712 16,192 17,712 17,221 17,712 17,221Small Tools1,025 100 100 100 100 100 75 757575757575Repairs & Maintenance - Drip Irrigation4,250250 250 500 500 500 500 250 250 250 250 250 500Uniforms3,480290 290 290 290 290 290 290 290 290 290 290 290TOTAL LANDSCAPE MAINTENANCE216,636 17,113 17,113 16,872 21,138 18,111 18,577 18,327 16,807 18,327 17,836 18,327 18,086COURSE & LANDSCAPE MAINTENANCE TOTAL 2,070,664113,512 96,378 127,379 458,852 230,394 153,744 144,076 137,147 148,898 157,672 142,555 160,056(EXCL UTILITIES)WATER & ELECTRICITY COSTSWater Cost115,48410,150 9,150 10,400 11,200 16,000 5,305 7,200 6,120 7,150 10,120 13,250 9,439Electricity Cost144,81014,100 14,210 8,900 8,200 12,000 8,400 13,600 13,200 11,800 12,800 13,500 14,100 TOTAL WATER AND ELECTRIC COST260,29424,250 23,360 19,300 19,400 28,000 13,705 20,800 19,320 18,950 22,920 26,750 23,539 TOTAL COURSE MAINTENANCE EXPENSES2,330,958137,762119,738146,679478,252258,394167,449164,876156,467167,848180,592169,305183,5956/15/202216354
SilverRock ResortRUN DATE: 10-Jun-22 02:31 PMProjections - July 2022 to June 2023PREPARED BY: Landmark Golf ManagementG & A DEPARTMENT - 67TOTALJUL. AUG. SEP. OCT. NOV. DEC. JAN. FEB. MAR. APR. MAY JUN.SALARIES AND BENEFITSSalaries and Wages282,15522,312 22,312 22,312 21,360 24,352 24,352 24,352 24,352 24,352 24,352 24,352 23,400Payroll Taxes 27,5102,175 2,175 2,175 2,083 2,374 2,374 2,374 2,374 2,374 2,374 2,374 2,281Workers' Compensation 21,0771,667 1,667 1,667 1,596 1,819 1,819 1,819 1,819 1,819 1,819 1,819 1,748Health Insurance/Benefits37,7163,143 3,143 3,143 3,143 3,143 3,143 3,143 3,143 3,143 3,143 3,143 3,143 TOTAL SALARIES AND BENEFITS368,45929,297 29,297 29,297 28,181 31,688 31,688 31,688 31,688 31,688 31,688 31,688 30,572REPAIRS AND MAINTENANCEEquipment Repair 1,9000 100 100 100 900 100 100 100 100 100 100 100TOTAL REPAIRS AND MAINTENANCE1,9000 100 100 100 900 100 100 100 100 100 100 100OTHER EXPENSESOffice Supplies 1,260105 105 105 105 105 105 105 105 105 105 105 105Printing / Stationary 3,300100 100 100 100 100 400 400 400 400 400 400 400Postage 90075 75 75757575757575757575Recruiting / Relocation 1,20000 150 150 150 200 150 200 200000Dues and Subscriptions 1,550500 300505050 100 200505050 600Freight / Delivery 600505050505050505050505050Travel 1,1000 10000000 1000 200 500 200Promotion 1,200100 100 100 100 100 100 100 100 100 100 100 100Auto Expense 6,000500 500 500 500 500 500 500 500 500 500 500 500Equipment Rental (Copier/Storage) 6,600550 550 550 550 550 550 550 550 550 550 550 550Uniforms 1,050757575 150 15075757575757575Professional Fees (I.T. & Safety Fees)28,0001,500 1,500 1,500 2,500 2,500 3,500 3,500 3,500 3,500 1,500 1,500 1,500Seminars / Training 3,400200 200 200 200 200 200 1,200 200 200 200 200 200Payroll Processing12,0001,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000Computer Supplies (POS Support Fees)6,300500 500 500 500 500 500 500 500 500 500 500 800Bank & ADP Fees1,080909090909090909090909090Miscellaneous 6,000100 100 100 100 1,000 4,000 100 100 100 100 100 100 TOTAL OTHER EXPENSES81,5404,995 5,045 5,395 6,220 7,120 11,395 8,495 7,745 7,495 5,495 5,795 6,345TOTAL G & A EXPENSES451,89934,292 34,442 34,792 34,501 39,708 43,183 40,283 39,533 39,283 37,283 37,583 37,017Uniforms- Benefit to be shared between GM & ControllerEntertainment & Promotion - GM promoting property for potential clients2022-2023 ANNUAL PLAN 6/15/202217355
2022-2023 ANNUAL PLAN SilverRock ResortMARKETING 10-Jun-22 02:31 PMProjections - July 2022 to June 2023PREPARED BY: Landmark Golf ManagementMARKETING DEPARTMENT - 66TOTALJUL. AUG. SEP. OCT. NOV. DEC. JAN. FEB. MAR. APR. MAY JUN.SALARIES AND BENEFITSSalaries and Wages15,0001,250 1,250 1,250 1,250 1,250 1,250 1,250 1,250 1,250 1,250 1,250 1,250Payroll Taxes 1,463122 122 122 122 122 122 122 122 122 122 122 122Workers' Compensation 1,12193 93 93939393939393939393Health Insurance/Benefits2,89100000 413 413 413 413 413 413 413 TOTAL SALARIES AND BENEFITS20,4741,465 1,465 1,465 1,465 1,465 1,878 1,878 1,878 1,878 1,878 1,878 1,878OTHER EXPENSESOffice Supplies 1,200100 100 100 100 100 100 100 100 100 100 100 100Printing / Stationary 4,4250 0 200 3,000 200 200 200 125 125 125 125 125Postage 60050 50 50505050505050505050Contract Services Web Page 1,800150 150 150 150 150 150 150 150 150 150 150 150Dues and Subscriptions 73500000035 400 300000Uniforms 600000 30050505050505000Telephone 1,200100 100 100 100 100 100 100 100 100 100 100 100Civic, Community and Trade Show 2,25075757575 750 750757575757575Public Relations1,000000000 500 5000000Promotions / Meals 300252525252525252525252525Promotion - (Media, Vendor Days, etc)7000 0 0505050 3005050505050Advertising (Ad Purchases) 151,1332,566 2,566 10,715 13,766 23,194 14,624 19,161 16,206 14,599 15,729 10,906 7,101Collateral Material - (Yrd Bks, Rack Cds, Statn, Brochures)5,500000 500 1,0000 500 500 500 500 1,000 1,000Miscellaneous350000050505050505050 TOTAL OTHER EXPENSES171,793 3,066 3,066 11,415 18,116 25,719 16,149 21,296 18,381 16,174 17,004 12,631 8,776 TOTAL MARKETING EXPENSES192,267 4,531 4,531 12,880 19,581 27,184 18,027 23,174 20,259 18,052 18,882 14,509 10,654Promotion/Meals - Off property events (Chamber Mixers, Rotaries andentertaining potential clients)Promotion/Media/Vendor Days - Radio/TV Onsite Broadcasting.Vendor Days - Show casing property in exchange for positive publicity6/15/202218356
SilverRock ResortMARKETING 10-Jun-22 02:31 PMProjections - July 2022 to June 2023PREPARED BY: Landmark Golf ManagementTEMPORARY CLUBHOUSE - 800TOTALJUL. AUG. SEP. OCT. NOV. DEC. JAN. FEB. MAR. APR. MAY JUN.SUPPLIES AND MATERIALSExpendable Supplies 2,400200200200200200200200200200200200200Laundry Supplies 2,400200200200200200200200200200200200200 TOTAL SUPPLIES AND MATERIALS4,800400400400400400400400400400400400400REPAIRS AND MAINTENANCEBuilding Structures 3,600300300300300300300300300300300300300Restaurant Repairs 8,400700700700700700700700700700700700700Equipment Repair 8,400700700700700700700700700700700700700 TOTAL REPAIRS AND MAINTENANCE20,4001,7001,7001,7001,7001,7001,7001,7001,7001,7001,7001,7001,700OTHER EXPENSESContract Services Cleaning 4,800400400400400400400400400400400400400Telephone 13,8001,150 1,150 1,150 1,150 1,150 1,150 1,150 1,150 1,150 1,150 1,150 1,150Cable-Roadrunner4,560380380380380380380380380380380380380Water 3,852321321321321321321321321321321321321Safety Equipment 1,200100100100100100100100100100100100100Propane Gas 12,1808508508508508508501,1801,1801,1801,1801,1801,180Flowers and Decorations 1,90000050000500050000400Building Security (Roving Patrol)60,0005,0005,0005,0005,0005,0005,0005,0005,0005,0005,0005,0005,000Miscellaneous 0000000000000 TOTAL OTHER EXPENSES102,2928,2018,2018,2018,7018,2018,2019,0318,5319,0318,5318,5318,931 TOTAL CLUBHOUSE EXPENSES127,49210,30110,30110,30110,80110,30110,30111,13110,63111,13110,63110,63111,031Expendable Supplies made up of: Locksmith, Trashbags, Lightbulbs, Mats,Items related to Maintenance of Clubhouse2022-2023 ANNUAL PLAN 6/15/202219357
SilverRock ResortRUN DATE: 10-Jun-22 02:31 PMProjections - July 2022 to June 2023PREPARED BY: Landmark Golf ManagementMISC. DEPARTMENT - 980 & 990TOTALJUL. AUG. SEP. OCT. NOV. DEC. JAN. FEB. MAR. APR. MAY JUN.12,5007,500MISC OTHER EXPENSESManagement Fee - Fixed124,48810,374 10,374 10,374 10,374 10,374 10,374 10,374 10,374 10,374 10,374 10,374 10,374FF&E Reserve (2.0%)74,9071,692 1,692 3,039 278 10,322 8,288 9,419 10,613 11,353 9,165 6,274 2,772General Liability Insurance71,0045,917 5,917 5,917 5,917 5,917 5,917 5,917 5,917 5,917 5,917 5,917 5,917Personal Property Taxes 11,8005,2000 4,000 2,60000000000282,199 23,183 17,983 23,330 19,169 26,613 24,579 25,710 26,904 27,644 25,456 22,565 19,063LEASE EXPENSESGolf Cart Leases144,00012,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000Trailer Leases0000000000000Golf Course Maintenance Lease190,80015,900 15,900 15,900 15,900 15,900 15,900 15,900 15,900 15,900 15,900 15,900 15,900GPS Lease (Up-Link)34,8002,900 2,900 2,900 2,900 2,900 2,900 2,900 2,900 2,900 2,900 2,900 2,900Equipment Rental Other20,2001,150 1,150 1,150 1,150 1,950 1,950 1,950 1,950 1,950 1,950 1,950 1,950389,800 31,950 31,950 31,950 31,950 32,750 32,750 32,750 32,750 32,750 32,750 32,750 32,7502022-2023 ANNUAL PLAN 6/15/202220358
2019-2020 Annual BudgetRUN DATE: 14-Jun-22 11:33 AM PREPARED BY: Landmark Golf ManagementFOOD & BEVERAGE DEPT - 62 TOTAL JUL. AUG. SEP. OCT. NOV.DEC.JAN.FEB.MAR.APR.MAYJUN.FOOD REVENUETOTAL NUMBER OF ROUNDS41,9961,7501,7502,3502005,1004,2504,7005,1005,3004,8964,3002,300GRILL ROOM/TERRACEAVERAGE FOOD REVENUE PER ROUND$3.50$1.00$1.00$1.00$1.00$1.00$1.00$7.50$8.00$8.00$4.00$5.50$3.00 TOTAL SNACK SHOP FOOD REVENUE183,9841,7501,7502,3502005,1004,25035,25040,80042,40019,58423,6506,900119,541.00$ BEVERAGE CARTSAVERAGE FOOD REVENUE PER ROUND$1.23$1.00$1.00$1.00$1.00$1.50$1.50$1.25$1.25$1.25$1.50$1.50$1.00 TOTAL BEVERAGE CART FOOD REVENUE55,0441,7501,7502,3502007,6506,3755,8756,3756,6257,3446,4502,30037,813.00$ AVERAGE FOOD $ PER ROUND$4.73$2.00$2.00$2.00$2.00$2.50$2.50$8.75$9.25$9.25$5.50$7.00$4.00BEVERAGE REVENUETOTAL NUMBER OF ROUNDS41,9961,7501,7502,3502005,1004,2504,7005,1005,3004,8964,3002,300GRILL ROOM/TERRACEAVERAGE BEVERAGE REVENUE PER ROUND$3.50$1.50$1.50$1.50$1.50$2.50$2.50$4.00$6.00$6.00$6.00$4.50$4.50 TOTAL SNACK SHOP BEVERAGE REVENUE172,7262,6252,6253,52530012,75010,62518,80030,60031,80029,37619,35010,35047.77%75,626.00$ BEVERAGE CARTSAVERAGE BEVERAGE REVENUE PER ROUND$3.98$2.50$2.50$2.50$2.50$4.00$4.00$5.00$5.50$6.25$5.50$3.75$3.75 TOTAL BEVERAGE CART BEVERAGE REVENUE188,8784,3754,3755,87550020,40017,00023,50028,05033,12526,92816,1258,62552.23%AVERAGE BEVERAGE $ PER ROUND$12.21$4.00$4.00$4.00$4.00$6.50$6.50$6.00$11.50$12.25$11.50$8.25$8.2537,816.00$ FOOD REVENUESnack Shop/Terrace Food183,984$ 1,750$ 1,750$ 2,350$ 200$ 5,100$ 4,250$ 35,250$ 40,800$ 42,400$ 19,584$ 23,650$ 6,900$ Beverage Cart Food55,044$ 1,750$ 1,750$ 2,350$ 200$ 7,650$ 6,375$ 5,875$ 6,375$ 6,625$ 7,344$ 6,450$ 2,300$ Other Food Income-$ -$ -$ -$ -$ -$ -$ Non-Taxable Tournament Site Fees-$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ Special Events12,000$ -$ -$ -$ 3,000$ 3,000$ -$ -$ -$ -$ 3,000$ 3,000$ -$ TOTAL FOOD REVENUE251,028$ 3,500$ 3,500$ 4,700$ 3,400$ 15,750$ 10,625$ 41,125$ 47,175$ 49,025$ 29,928$ 33,100$ 9,200$ 9,254$ 7,063$ 17,972$ 2,621$ 32,205$ 20,946$ 30,377$ 29,047$ BEVERAGE REVENUESnack Shop/Terrace Beer & Wine103,636$ 1,575$ 1,575$ 2,115$ 180$ 7,650$ 6,375$ 11,280$ 18,360$ 19,080$ 17,626$ 11,610$ 6,210$ Snack Shop/Terrace Sodas69,090$ 1,050$ 1,050$ 1,410$ 120$ 5,100$ 4,250$ 7,520$ 12,240$ 12,720$ 11,750$ 7,740$ 4,140$ Beverage Cart Beer & Wine94,439$ 2,188$ 2,188$ 2,938$ 250$ 10,200$ 8,500$ 11,750$ 14,025$ 16,563$ 13,464$ 8,063$ 4,313$ Beverage Cart Sodas94,439$ 2,188$ 2,188$ 2,938$ 250$ 10,200$ 8,500$ 11,750$ 14,025$ 16,563$ 13,464$ 8,063$ 4,313$ TOTAL BEVERAGE REVENUE361,604$ 7,000$ 7,000$ 9,400$ 800$ 33,150$ 27,625$ 42,300$ 58,650$ 64,925$ 56,304$ 35,475$ 18,975$ 7,174$ 5,780$ 12,209$ 1,939$ 15,385$ 12,175$ 23,905$ 24,530$ TOTAL FOOD & BEVERAGE REVENUE612,632$ 10,500$ 10,500$ 14,100$ 4,200$ 48,900$ 38,250$ 83,425$ 105,825$ 113,950$ 86,232$ 68,575$ 28,175$ LESS COST OF SALES1$ COS - Food (37%)90,660$ 1,295$ 1,295$ 1,739$ 1,258$ 5,828$ 3,931$ 15,216$ 17,455$ 18,139$ 9,963$ 11,137$ 3,404$ COS - Beer & Wine (25%)49,519$ 941$ 941$ 1,263$ 108$ 4,463$ 3,719$ 5,758$ 8,096$ 8,911$ 7,772$ 4,918$ 2,631$ COS - Sodas (27%)44,153$ 874$ 874$ 1,174$ 100$ 4,131$ 3,443$ 5,203$ 7,092$ 7,906$ 6,808$ 4,267$ 2,282$ COS- Employee Meals22,800$ 1,900$ 1,900$ 1,900$ 1,900$ 1,900$ 1,900$ 1,900$ 1,900$ 1,900$ 1,900$ 1,900$ 1,900$ TOTAL COST OF SALES207,132$ 5,010$ 5,010$ 6,076$ 3,365$ 16,321$ 12,993$ 28,077$ 34,543$ 36,856$ 26,444$ 22,222$ 10,217$ GROSS PROFIT405,500$ 5,490$ 5,490$ 8,024$ 835$ 32,579$ 25,258$ 55,348$ 71,282$ 77,094$ 59,788$ 46,353$ 17,958$ SALARIES AND BENEFITSSalaries and Wages324,681$ 15,092$ 15,092$ 15,316$ 8,727$ 23,622$ 23,922$ 39,514$ 39,514$ 39,514$ 39,514$ 33,934$ 30,923$ Payroll Taxes 37,176$ 1,728$ 1,728$ 1,754$ 999$ 2,705$ 2,739$ 4,524$ 4,524$ 4,524$ 4,524$ 3,885$ 3,541$ Workers' Compensation 13,377$ 622$ 622$ 631$ 360$ 973$ 986$ 1,628$ 1,628$ 1,628$ 1,628$ 1,398$ 1,274$ Health Insurance 42,672$ 3,556$ 3,556$ 3,556$ 3,556$ 3,556$ 3,556$ 3,556$ 3,556$ 3,556$ 3,556$ 3,556$ 3,556$ TOTAL SALARIES AND BENEFITS417,905$ 20,997$ 20,997$ 21,257$ 13,641$ 30,856$ 31,203$ 49,222$ 49,222$ 49,222$ 49,222$ 42,773$ 39,293$ SUPPLIES AND MATERIALS329,821$ 26,320$ 12,748$ 14,588$ 11,052$ 21,569$ 22,292$ 32,877$ 36,800$ 47,938$ 38,800$ 37,800$ 27,037$ Expendable Supplies 4,000$ 300$ 300$ 300$ 300$ 200$ 400$ 400$ 400$ 400$ 400$ 300$ 300$ Bar Utensils 1,250$ 150$ 100$ 100$ 100$ 100$ 100$ 100$ 100$ 100$ 100$ 100$ 100$ Menus, Napkins and Placemats 3,825$ 175$ 175$ 175$ 500$ 250$ 250$ 550$ 350$ 350$ 350$ 350$ 350$ TOTAL SUPPLIES AND MATERIALS9,075$ 625$ 575$ 575$ 900$ 550$ 750$ 1,050$ 850$ 850$ 850$ 750$ 750$ REPAIRS AND MAINTENANCEEquipment Repair 5,900$ 400$ 500$ 500$ 500$ 500$ 500$ 500$ 500$ 500$ 500$ 500$ 500$ TOTAL REPAIRS AND MAINTENANCE5,900$ 400$ 500$ 500$ 500$ 500$ 500$ 500$ 500$ 500$ 500$ 500$ 500$ OTHER EXPENSESOffice Supplies 1,500$ 100$ 100$ 100$ 250$ 250$ 100$ 100$ 100$ 100$ 100$ 100$ 100$ Phone857$ 71$ 71$ 71$ 71$ 71$ 71$ 71$ 76$ 71$ 71$ 71$ 71$ Equipment Rental 1,294$ 109$ 109$ 109$ 95$ 109$ 109$ 109$ 109$ 109$ 109$ 109$ 109$ Non-Capital Equipment 600$ 50$ 50$ 50$ 50$ 50$ 50$ 50$ 50$ 50$ 50$ 50$ 50$ Uniforms 3,400$ 150$ 150$ 150$ 1,000$ 150$ 500$ 150$ 150$ 150$ 550$ 150$ 150$ Laundry and Linen 8,400$ 700$ 700$ 700$ 700$ 700$ 700$ 700$ 700$ 700$ 700$ 700$ 700$ Lease Payment-$ Bank Fees6,240$ 520$ 520$ 520$ 520$ 520$ 520$ 520$ 520$ 520$ 520$ 520$ 520$ Seminars / Training 275$ 25$ 25$ 25$ 25$ -$ 25$ 25$ 25$ 25$ 25$ 25$ 25$ Cleaning Supplies 3,596$ 250$ 250$ 250$ 250$ 250$ 250$ 346$ 350$ 350$ 350$ 350$ 350$ Flowers and Decorations2,606$ 100$ 100$ 100$ 206$ 300$ 300$ 300$ 250$ 250$ 300$ 200$ 200$ Licenses and Permits 1,800$ -$ 900$ -$ -$ -$ -$ 900$ -$ -$ -$ -$ Miscellaneous6,200$ 500$ 500$ 500$ 500$ 500$ 500$ 500$ 600$ 600$ 500$ 500$ 500$ TOTAL OTHER EXPENSES36,768$ 2,575$ 3,475$ 2,575$ 3,667$ 2,900$ 3,125$ 3,771$ 2,930$ 2,925$ 3,275$ 2,775$ 2,775$ 2,500$ 3,809$ 1,773$ 2,860$ 10,545$ 5,600$ 6,100$ 9,000$ 7,900$ 9,700$ 6,100$ 4,500$ TOTAL EXPENSES469,648$ 24,597$ 25,547$ 24,907$ 18,708$ 34,806$ 35,578$ 54,543$ 53,502$ 53,497$ 53,847$ 46,798$ 43,318$ TOTAL FOOD & BEVERAGE PROFIT (Loss)(64,148)$ (19,107)$ (20,057)$ (16,883)$ (17,874)$ (2,227)$ (10,320)$ 806$ 17,781$ 23,597$ 5,942$ (445)$ (25,360)$ 17,191.00$ (21,636)$ (13,631)$ (3,859)$ (10,762)$ 2,670$ (7,190)$ 12,709$ 14,810$ 29,130$ 16,100$ 12,450$ (13,600)$ (32,974.12)$ Supplies Expendable is made up of: Smallwares, Papergoods, First-aidUniforms- Each employee receives 4 shirts, 1 hat per season2019-2020 Annual Budget6/15/202221359
SilverRock Resort
2022-2023 Marketing Plan Narrative
OBJECTIVE: Continue to expand brand awareness for SilverRock Resort, promote the Arnold
Palmer Classic Course as a premier golf course in the Coachella Valley and increase golf
and golf-related revenues. In light of intensive ongoing construction in and around the golf
course with two luxury hotels, spa, convention center, permanent clubhouse and private
residences, it will be imperative to continually market SilverRock in a positive light during the
construction phases of the development.
The 2022-2023 Marketing Plan is built around a slightly scaled back Marketing Budget of
$192,267. The total Marketing Plan includes: print advertising, TV & radio, digital marketing,
social media, collateral materials, civic and community networking, tournament
coordinator salary, public relations, golf/consumer trade shows, supplies, internet websites
and e-mail marketing. Actual advertising budget will total $151,133 annually.
PRINT ADVERTISING
Print advertising is targeted for Coachella Valley Residents and tourist/resort golfers in local,
regional and Southern California golf and travel publications. Print advertising consists of
local newspaper, golf and travel magazines and regional directories. All print advertising
now includes a digital component that is included in each buy.
Newspaper advertising is placed in The Desert Sun “digital ads” appearing on the Desert
Sun website, mobile and App. Special promotions are designed, as needed by season,
and placed in various digital arenas.
Magazines consist of local and regional magazines such as Palm Springs Life, Golf News
Magazine, Desert Golf & Tennis, Locale Magazine, Southland Golf Magazine, Alaska Airlines,
Golfing Palm Springs, and Desert Golfing Digest. These ads vary from full page to quarter
page ads and are full color.
TV & RADIO
Television commercials (30 seconds) are placed on all three (3) local network affiliates
(CBS2, KESQ3-ABC, KMIR6-NBC) and Time Warner cable stations. For this fiscal year, there is
no Local radio ads planned in the advertising budget.
IN ROOM MEDIA
In conjunction with the Travelers Channel, currently the SilverRock commercial is showcased
in 18 local hotels representing over 3,500 hotel rooms throughout the Coachella Valley.
The Travelers Channel operates in each hotel, and becomes the hotels local in room
concierge. The Travelers Channel primary goal is to visually promote the local area, points
of interest, history, services, restaurants, shopping, and to help visitors enjoy their stay.
DIGITAL MARKETING
The marketing plan includes website display banners through the geo target channels like
ESPN LA, GolfChannel.com, PGA.com, SCGA.com, and anyone searching keywords such
as Golf, Best Golf Courses, Tee Times in Greater Palm Springs/La Quinta producing 10 million
impressions. Included in this 2022-2023 Marketing Plan is an ongoing partnership to
continue a strong presence in the digital marketing sector.
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SOCIAL MEDIA, APPS, & MOBILE WEBSITES
Social media has proven to be a very successful, powerful and cost effective method of
promoting SilverRock. There will be a continued effort and focus on social media including
enhancing SilverRock’s Facebook “fan base” which has generated nearly 20,000 likes and
has been very effective way of communicating SilverRock’s news and information.
Increased presence will continue this year on Facebook, Twitter, Yelp, Instagram, Golf
Advisor, Google, and YouTube. All online reviews are acknowledged and responded to
within 48 hours of a post. These methods of advertising and promotion are truly cost
effective as they have minimal costs or no cost at all associated with these marketing
avenues.
Currently, the majority of tee times are booked online; a continued emphasis on the mobile
website booking interface that allows visitors to navigate SilverRock’s website more
efficiently and effectively will again be a priority for 2022-2023. This past year, SilverRock’s
website was updated to a new platform as a new online booking engine which allows
golfers to book online. The SilverRock website is a responsive website which allows any user
with a PC, tablet or mobile phone to navigate the SilverRock website.
SilverRock also offers a free App (available on both Droid and iPhones) which also allows
golfers to book tee times instantly through the App with no booking fees.
JUNIOR GOLF
SilverRock will continue to support local Junior Golf by offering Junior Lessons, Junior Rates
and being a host course for the La Quinta High School Boys and Girls Golf Teams. SilverRock
will also continue to participate in SCGA’s Youth on Course program which will provide
juniors in Southern California another avenue to have access to golf courses at affordable
green fees.
COLLATERAL MATERIALS
Rack cards, scorecards, and information packets presenting SilverRock Resort are used as
marketing tools for SilverRock Resort. Printed material will be produced, as needed, to
promote SilverRock Resort as a former Home Course of the Bob Hope Classic 2008-2011.
CIVIC AND COMMUNITY NETWORKING AND TRADESHOWS
SilverRock Resort is positioned as a community-friendly golf facility and is committed to
developing strong relationships with community organizations such as the Greater
Coachella Valley Chamber of Commerce and various local service organizations.
At various venues locally and around Southern California, trade shows and expos are held
that provide an opportunity to promote SilverRock Resort. These trade shows and expos are
focused on tourism, golf and golf equipment/apparel, recreation, weddings and other
related industries and businesses. SilverRock will continue to partner with regional and local
magazines in these trade shows.
TOURNAMENTS & GROUP OUTINGS
A continued concentrated effort to attract corporate and group outings will be positioned
through various networking opportunities. Tournament business represents a large portion of
outside play and is an important component of SilverRock’s success.
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