Community Services Commission Staff Report - Fred Waring Wall Mural (Bloom)City of La Quinta
BUSINESS SESSION ITEM NO. 4
COMMUNITY SERVICES COMMISSION: September 14, 2020
STAFF REPORT
AGENDA TIT' : SELECT AND APPROVE MURAL FOR THE WALL LOCATED ON
FRED WARING DRIVE AND ADAMS STREET
RECOMMENDATION
Select and approve mural for the wall located on Fred Waring Drive and Adams
Street
EXECUTIVE SUMMARY
• The Community Resources Department distributed a Request for
Proposal (RFP) to the City's prequalified artists list for mural designs.
• The City received five (5) proposals.
• The mural will serve as an entrance monument for the north end of La
Quinta.
• The addition of a mural North of Highway 111 was identified as a part of
the Community Services Commission art opportunities initiative.
FISCAL IMPACT
The total cost for the mural is $11,000 of which $7,500 will be funded by the
North La Quinta Landscape project budget (Account No. 401-0000-60188,
Project #151603-CT) and $3,500 from the Art in Public Places Art Purchase
budget (Account No. 270-0000-74800).
BACKGROUND/ANALYSIS
In 2019, the Community Services Commission (CSC) initiated a refresh of the
Art in Public Places program which included identifying spaces for art
opportunities, approval of policies and establishing a list of prequalified artists.
Both efforts are intended to secure a diverse and robust art program.
The City Completed a landscaping project along Fred Waring Drive
(Attachment 1). The project included adding drought -tolerant landscaping and
a minor restructuring of the wall. Due to its location and underwhelming
appearance, staff identified it as an opportunity to place a mural and meet the
Commission's objective. To secure a high -quality mural, D&D appropriated
$7,500 and CR supplemented the budget with an additional $3,500 for a total
amount of $11,000. On July 22, 2020 an RFP was distributed to the City's
prequalified artist list; the proposed artworks (Attachment 2) are specifically
designed for La Quinta.
The wall is located on a major vehicular thoroughfare where the artwork will
be visible to large volumes of people, serve as a cultural asset, enhance the
visual experience in La Quinta, North of Hwy 111, and serve as an entrance
monument.
ALTERNATIVES
The Commission may elect not to select any proposals and reopen the RFP.
Prepared by: Jaime Torres, Community Resources Analyst
Approved by: Chris Escobedo, Community Resources Director
Attachment: 1. Wall Photos and Map
2. Proposed Artworks
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ATTACHMENT 1
Artist Statement of Interest
Hungerman — rrastudio24@yahoo.com cj-hungerman.squarespace.com
Successful pieces of public art begin with the idea of collaboration. The desire of unity
in our community is the base abstract concept I use in all my work. I do this to
demonstrate the way all of us can interact with each other as we traverse through the
friction of life. The lyrical design, color, or flow of the way humans are constructed at a
cellular level is reflected with these organic shapes and vibrant colors. Each person is
engineered the same way and turns out unique. We are all different shapes, sizes, and
colors. The variety of shapes and colors I use in my work reflect those differences
abstractly in each harmonious piece. The content of all my art reaches out with splashes
of paint and lines of communication to all. The color choices are fun, uplifting, with an
excited feeling of joy and love. When people are happy they gush with jubilant emotions
and conversations. I abstractly depict those emotions, ideas, and interactions in my art.
There is nothing more satisfying and creative than paring my artistic style and form with
the ideas of the commissioning party. The joy of working with others, groups or
individuals, has a fantastic effect on the design for the intended space. As you will see in
my submitted images I have had the opportunity to work with a variety of different
communities. Each opportunity allowed me to create a meaningful piece of art that
expressed the desired concept. On some projects I used my abstract art to convey the
communities theme in the RFQ and others I was given specific images and icons as in the
Abrahamic Center for Cultural Education project to create the design for the space. Other
projects like the one I am currently creating for the Bline in Chicago, I work with people
and kids from the community. It is a pleasure to interact with people of all professions
and backgrounds. I learn new things about different cultures and apply those influences to
my art.
I utilize stencils and projectors to create the design on the wall. I purchase high quality
UV protected paint and UV protected sealers. After the mural is dry I put a final 2-part
coat of Anti -Graffiti sealer on the art. If the mural is defaced the damaged area can be
fixed simply by cleaning it off with a towel and water or a light cleaner such as Windex.
With the Anti -Graffiti sealer on the wall it can be cleaned as often as desired.
My goal for this project is to create an original piece of art based on my abstract icons
and vibrant colors that will attract people to come in and explore the area. Every time my
art is experienced new things are discovered.
Miscellaneous art supplies for on site needs = $1000
Travel and Lodging = $3000
On site Insurance if needed = $2000
Scissor Lift Rental =$0
Artist Fee for mural = $2,697.49
Total for paint supplies, travel, lodging, insurance and artist fee =$11,000
All fees are negotiable and supplies can be purchased from local vendors if requested.
Two notable examples of my work with large budgets are the Chinatown Library and the
Abrahamic Center for Cultural Education. The Chinatown Library was a stipend of
$20,500 and completed in 19 days. The Abrahamic Center for Cultural Education
commission was $32,000 and completed in 14 days.
I utilize stencils and projectors to create the design on the wall. I purchase high quality
UV protected paint and UV protected sealers. After the mural is dry I put a final 2-part
coat of Anti -Graffiti sealer on the art. If the mural is defaced the damaged area can be
fixed simply by cleaning it off with a towel and water or a light cleaner such as Windex.
With the Anti -Graffiti sealer on the wall it can be cleaned as often as desired.
When I am awarded a commission I will stay on site until it is complete. A wall and
pillars the size of this project will take approximately 10 to 15 days depending on
weather and if there are any time constraints when I am allowed to be on site. I am
completely accessible 24 hours a day when on location.
I believe that experiencing art should be a joyful event in order to allow people to be
pulled out of their moment and asked to evaluate not only the art but also how it affects
them.
SprayPlanet
Budget- CJ Hungerman rrastudio24@yahoo.com
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Susan Chorpenning Mural Proposal
1. Cover Letter:
August 30, 2020
To: City of La Quinta
Attn: Jaime Torres
78495 Calle Tampico
La Quinta CA 92253
RE: RFP Fred Waring Mural
From: Susan Chorpenning
370 W. Loma Alta Drive
Altadena CA 91001
917.627.9043
The proposed mural is to be made of powder -coated steel, and attached with
bolts anchored into the wall. The process of powder coating produces a
hardened industrial painted surface, like that on a tractor or washing machine,
which will outlast most other types of paint. Thus this project would be more
permanent than most painted murals.
The design is based on the idea that the city of La Quinta is built in a valley
surrounded on all 4 sides by mountains: the San Jacinto to the west, the Santa
Rosa to the southwest, the Little San Bernardino to the east, and the San
Gorgonio to the north. So in all directions, we see the beautiful desert sky with
mountains in the distance. I have translated this image into a symbolic series of
wavy blue sky images alternating with mountain profile images, along the length
of the wall.
These images will be made by taking 2' x 8' sections of thin steel sheet, and
cutting the profile line through the center, creating two lengths, which will be
placed next to each other, sky image next to the mountain image, repeating
along the wall. (See sketch.) The upper piece will become blue sky, and the lower
piece will become a mountain range profile, colored orange, like the sand of the
desert, and like the reflection of sun on the mountains. These 8' long pieces will
be placed next to each other across most of the length of the wall, all powder -
coated, with alternating colors.
As proposed, the piece would run along 64' of the 75' wall. The cost of the project
can be shifted by using more or fewer pieces along the wall, making a longer
(64', as proposed) or shorter (48') mural.
2. Complete Pricing List
Allowances:
- 2 sheets of 1/8" steel with multiple cuts, powder -coating $3250
- carting to site, unloading, placing $1100
- labor measuring, drilling, bolting to wall (assistants' pay) $ 900
- hardware, bolts, anchors, bits, misc. tools $ 300
- lodging for installation (artist 4 nights, 2 assistants 1 night each) $ 900
- mileage for artist's, assistants' travel (1st site visit, installation) $ 500
- meals during installation $ 600
- artist's stipend $1650
- overage allowance for errors and problems $ 550
- insurance $1250
Total $10,950
3. Staffing and Project Organization
The artist will design and organize the project. My experience includes
installation of a permanent sculpture, "Granite Lookout", at Firehouse 4 in LA
through Dept of Cultural Affairs, with a $76,000 budget, which came in on time
and on budget, using multiple subcontractors. I've installed many temporary
public works, including three for Phantom Galleries LA, two at German
museums, and one at SF Airport, also on time and on budget. My experience
includes many years of curating and installing art, beginning as Gallery Director
at Humboldt State University, later working at the Cooper Hewitt and
Guggenheim Museums in NYC, and traveling/installing shows at the Stedelijk
Museum, Musee de Marseilles and Tate Gallery in London. I am comfortable
planing installations, and well able to organize and manage others working on a
project, including crews and subcontractors.
Note: I will not be able to work on parts of the project requiring face to face
contact until the threat of the pandemic is over, due to very high risk in my family
members.
4. Budget: $11,000
See above pricing list for details.
5. Project Proposal Sketch
4'
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6. Subcontracting Services
Subcontracting will be essential for the industrial processes of laser cutting steel
sheets and powder coating them. Also it will require several people to move, lift
and hold the pieces in place for installation, and a truck for moving them. The
artist will assume responsibility for all work done by subcontractors. Please note
that all subcontracting was successfully carried out on the previous public work
done for the LA Dept. of Cultural Affairs by this artist.
7. Disclosure
I, Susan Chorpenning, have no negative history, civil nor criminal.
8. Insurance
If selected, I will supply the minimum insurance covered and indemnification
noted in Exhibits E and F of the city's art agreement.
coachellart
Mural Project Proposal -City of La Quinta June 2020
Coachellart proposes the following:
(1) 6' x 75' painted mural to be located at the intersection of Fred Waring
and Adams St. in La Quinta, CA.
Description of Artwork:
A colorful, abstract landscape design entitled `Desert Serenity' using 7-8
colors. (see enclosed artist rendering)
The mural will be painted with high -quality outdoor mural paint in a matte
sheen in order not to distract drivers with any potential glare issues.
The mural will be treated with a matte -sheen, anti -graffiti protective coating
to help keep the paint as pristine as possible.
Paint colors and codes will be provided to the City of La Quinta in order for
the maintenance department to touch up the mural easily in the event of
graffiti or degradation due to heat, sunlight or water from nearby
landscaping sprinklers.
Conceptual Itemized Budget:
Paint and anti -graffiti protective coating: $3,000.00
Design fees:
Artist(s) fees:
Total cost:
$2,500.00
$3,500.00
$9,000.00
Nate Frizzell
2526 Virginia Road
Los Angeles, CA 90016
natefrizzell@gmail.com
714.277.0246
Proposal valid for 90 days
Pricing List and Fee Schedule
- First half of budget to be paid in advance for supplies to begin work
- Second half to be paid on completion of the mural
Paint, supplies, and equipment: $2000
Travel and accomondation: $1400-2000
Incedentals: $1000
Assistant fee: $1750-2500
Artist fee: Remainder of budget for 7-10 days labor
My goal with each mural is always to create an interesting painting that fits the
space and the area it sits in. I want the paintings to tell a story but it's up to the
viewer to decide what that story is and what it means to them. For this wall. I
wanted to design something that fit nicely within all the surrounding elements and
use colors that blended in well with the environment. I pulled a couple colors from
your city branding swatches that I think work really well and would blend perfectly
with the long wall. I also found good reference for birds local to LA Quinta.
John Cuevas
Project: Mural for Adams St. and Fred Waring
Proposal:
The design I am submitting is very, very rough. After much deliberation and
many wrong turns, I arrived at this concept. Which is perfect for the location.
You will see classic Roman/Greek bare -chested figures in the design. I do not
plan on having them in the final mural, but it is where I finally found the voice of
this mural. Like a Greek/Roman vase, I want this mural to describe our daily
lives, our routines. Instead of the orb shown, some portraits will have a rectangle
stand in for a smartphone. If I am selected for this mural location, I will need
about 2 weeks of drawing time to create drawings of residents. Luckily, I live
about 2 blocks from this location so I know the neighborhood. I want this mural
to be diverse in every manner imaginable: age, race, gender, body type, physical
challenges, emotional range; some are happy, pensive, aloof, determined, tired,
energetic, in love, etc... Sometimes just seeing yourself depicted is enough to
give you that boost of "get back in the game" endorphins. It's
Lines are a part of contemporary life. They are very apparent right now due to
the covid pandemic, but they have always been around. At amusement parks
and grocery stores. The very act of waiting at a red light is a car line. This
simple structure dominates our era. I've always liked lines, it's a time to socialize
or reflect. In writing this, I reflect and think, lines must have been a part of
ancient, medieval and other eras. I think what I'm trying to say is that depicting it
in Art feels new. As Art it celebrates those interstitial moments of our lives. It
celebrates those coordinating conjunctive structures we take for granted.
If I am selected and because of the open stage where this design is being
submitted, I can incorporate and accommodate any suggestions the Council and
Community may have. My plan is to photograph the community, have the
members sign a release and create the drawings for the mural. I welcome any
one that the Council would like to nominate as well. I will be pulling from the
local grocery stores, parks, schools, mechanics, doctors, nurses, librarians etc...
just need this mural to look 100% like the community it is in. I want the figure
depicted in the rendering as a bearded spear holding figure to be one of the
landscape caretakers that keeps our medians looking like a million bucks.
Instead of a spear it will be a shovel or other gardening tool, but the point is to
make this figure proud, on point and looking like a jillion bucks. This is easy to
do, if it's a direct portrait.
The final mural will be paired down to 4 or 5 tones/colors. I want it to feel like
a traditional screen -print and I want the drawing to take center stage. I've
developed a new form of image transferring. What I will do is create the drawing
digitally, then render it to scale. I print these renderings, and then create an
onsite mask using a proprietary adhesive. It's a time saver, but first and foremost
the effect is beautiful. I would love to answer any further questions the review
board may have. It's important to me that this mural be a show/traffic stopper! I
hope we will be collaborating once again to inspire this awesome desert
community and our guest!
Quick Budget:
Paint: 2,500
Sealer: 1,000
Labor: 5,120
Gas: 200
Insurance: 500
I am just using the Freddie Mercury images
because I had the vector ready to go. I re-
cently completed the mural below in Palm
Springs. I developed a new method of image
transfering. It's phenomenal!! :) For this Inter-
section Mural, I envision the side portraits to
be individuals who have a La Quinta connec-
tion, like: Greta Garbo, Diego Rivera, Arnold
Palmer, Frank Capra, betty Davis, Liz Taylor,
Stevie Nicks as well as current residents.
\..‘"„"%kfl wuryVr-
envision the
figures in the
mural to be
more like this
drawing.
1 am flexible
about the
black back-
ground. I just
need a con-
trast between
the figure and
ground.
In this image
the straw
yellow
blue
that c
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I also see the final
mural more minimal
in colors like the
toned down pallete
below. It gives the
work rythm and
allows the lines to
do the talking.