2023-24 Madden Media - Marketing Services - Amendment 1AMENDMENT NO. 1 TO AGREEMENT FOR CONTRACT SERVICES
WITH MADDEN MEDIA
This Amendment No. 1 ("Amendment 1") to Agreement for Contract Services
("Agreement") is made and entered into as of the 21st day of March, 2023, ("Effective
Date") by and between the CITY OF LA QUINTA ("City"), a California municipal
corporation and Madden Media, an Arizona Limited Liability Corp ("Contracting Party").
RECITALS
WHEREAS, on or about July 1, 2022, the City and Contracting Party entered into
an Agreement to provide Marketing Services, for a total not to exceed amount of Seven
Hundred Twenty -Five Thousand Dollars ($725,000); the Initial Term of the Agreement
expires June 30, 2023; and
WHEREAS, on February 21, 2023, the La Quinta City Council allocated $60,000
in funding for an additional PR campaign and to update the City's PlaylnLaQuinta.com
website, which is outdated; and
WHEREAS, the City and Contracting Party mutually agree to amend Section 1.1
— Scope of Services of the Agreement as outlined in detail in enclosed Exhibit A,
incorporated herewith by this reference; and
WHEREAS, Section 2.1 Contract Sum of the Agreement shall be amended to
include additional compensation for a PR campaign and the PlaylnLaQuinta.com website
upgrade in the amount of Sixty Thousand Dollars ($60,000), for a total not to exceed
amount of Seven Hundred Eighty -Five Thousand Dollars ($785,000) in fiscal year
2022/23; and
WHEREAS, pursuant to Section 3.4 Term, the City and Madden Media mutually
agree to extend the Term of the agreement for an additional one-year term from July 1,
2023, through June 30, 2024 ("Extended Term"); compensation for any Extended Term
remains unchanged for a total not to exceed amount of $725,000 per fiscal year.
NOW THEREFORE, in consideration of the mutual covenant herein contained, the
parties agree as follows:
AMENDMENT NO. 1
In consideration of the foregoing Recitals and the covenants and promises
hereinafter contained, and for good and valuable consideration, the sufficiency and
receipt of which are hereby acknowledged, the parties hereto agree as follows:
1. Section 2.1 Contract Sum is amended to read as follows:
For the services rendered pursuant to this Agreement Contracting Party shall be
compensated in accordance with "Exhibit B" (the "Schedule of Compensation") in a total
not to exceed amount of Seven Hundred Eighty -Five Thousand Dollars ($785,000) for
fiscal year 2022/23; compensation remains unchanged for any Extended Term of the
Agreement.
2. Section 3.4 Term is amended to read as follows:
Unless earlier terminated in accordance with the provisions in Article 8.0 of this
Agreement, the term of this agreement shall commence on July 1, 2022, and terminate
on June 30, 2023 ("Initial Term"). This Agreement is being extended for one (1) additional
year from July 1, 2023, through June 30, 2024 ("Extended Term"). This Agreement may
be extended for three (3) additional years upon mutual agreement by both parties and
executed in writing.
In all other respects, the original Agreement shall remain in effect.
IN WITNESS WHEREOF, the City and Contracting Party have executed this
Amendment No.1 to the Agreement on the respective dates set forth below.
CITY OF LA QUINTA
a California municipal corporation
SIGNED IN COUNTERPART
JON McMILLEN, City Manager
City of La Quinta, California
MADDEN MEDIA
DocuSignned by:
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80EBF8ACE53F4B6...
Sarah Hupp -Foster, COO
Madden Media
Dated: Dated:
ATTEST:
SIGNED IN COUNTERPART
MONIKA RADEVA, City Clerk
City of La Quinta, California
APPROVED AS TO FORM:
SIGNED IN COUNTERPART
WILLIAM H. IHRKE, City Attorney
City of La Quinta, California
3/28/2023 1 3:04 PM MST
not to exceed amount of Seven Hundred Eighty -Five Thousand Dollars ($785,000) for
fiscal year 2022/23; compensation remains unchanged for any Extended Term of the
Agreement.
2. Section 3.4 Term is amended to read as follows:
Unless earlier terminated in accordance with the provisions in Article 8.0 of this
Agreement, the term of this agreement shall commence on July 1, 2022, and terminate
on June 30, 2023 ("Initial Term"). This Agreement is being extended for one (1) additional
year from July 1, 2023, through June 30, 2024 ("Extended Term"). This Agreement may
be extended for three (3) additional years upon mutual agreement by both parties and
executed in writing.
In all other respects, the original Agreement shall remain in effect.
IN WITNESS WHEREOF, the City and Contracting Party have executed this
Amendment No.1 to the Agreement on the respective dates set forth below.
CITY OF LA QUINTA
a California municipal corporation
MADDEN MEDIA
SIGNED IN COUNTERPART
JON McMILLEN, City Manager Sarah Hupp -Foster, COO
City of La Quinta, California Madden Media
Dated: 3 Z Z. / 2-02 3
ATTEST:
I!
Mew---
MONIKA RADNA, el Clerk
City of La Quinta, Cali ornia
APPROVED AS TO FORM:
Gtif
WILLIAM H. IHRKE, City Attorney
City of La Quinta, California
Dated:
Exhibit A
Scope of Services
PlaylnLaQuinta.com Website Update
- Design and Development of the website
- Content Review and Audit
- SEO team analysis/recommendations
-UI/UX work for sitemap and other analysis
- Team meetings and collaboration
PR Campaign:
PR Outline - $5,000
Media monitoring and reporting, this is for access to the journalist database and a wrap
up report of impact.
1 to 2 small to mid -size influencers
20 hours of account management, pitching and any media kit/talking points
Out of this we would pitch to local and regional media the event and establish hits pre -
event and during the event to help garner awareness of the LaQuinta branding. Wrap-up
report regarding coverage and readership.
Possible Coverage Ideas Include:
- pre-event morning TV appearance
- live radio broadcast
- influencer promotion pre/during event
- local newspaper (something else to replace this)
- live broadcast hit from event day of
Exhibit B
Schedule of Compensation
With the exception of compensation for Additional Services, provided for in Section 2.3 of
the Agreement, the maximum total compensation to be paid to Contracting Party under
the Agreement in fiscal year 2022/2023 is Seven Hundred Eighty -Five Thousand Dollars
($785,000), and for fiscal year 2023/2024 and any additional Extended Term is Seven
Hundred Twenty -Five Thousand Dollars ($725,000) ("Contract Sum"). The Contract Sum
shall be paid to Contracting Party in installment payments made on a monthly basis and
in an amount identified in Contracting Party's schedule of compensation, included in the
Agreement, for the work tasks performed and properly invoiced by Contracting Party in
conformance with Section 2.2 of the Agreement.
CONSENT CALENDAR ITEM NO. 6
City of La Quinta
CITY COUNCIL MEETING March 21, 2023
STAFF REPORT
AGENDA TITLE APPROVE AMENDMENT NO. 1 TO AGREEMENT FOR CONTRACT
SERVICES WITH MADDEN MEDIA FOR ADDITIONAL SERVICES AND COMPENSATION
FOR FISCAL YEAR 2022/23 AND AN EXTENSION FOR FISCAL YEAR 2023/24
RECOMMENDATION
Approve Amendment No. 1 to Agreement for Contract Services with Madden Media for
additional services and compensation for fiscal year 2022/23 and for one year term extension
ending June 30, 2024; and authorize the City Manager to execute the amendment.
EXECUTIVE SUMMARY
• In July 2022 the City contracted with Madden Media for marketing services, which
included branding for both external and internal marketing campaigns.
• On February 21, 2023, Council approved a mid -year compensation adjustment of
$60,000 for additional marketing services; and Staff proposes to extend the contract
term through 2023/24 fiscal year (FY).
FISCAL IMPACT
Funds in the amount of $60,000 are budgeted in FY 2022/23 in the Professional Services
Account (101-3007-60461). This Amendment will allocate $60,000 initially reserved for
Expanded Marketing Efforts and Branding.
BACKGROUND/ANALYSIS
On June 21, 2022, the City entered into the Agreement with Madden Media. Madden has
worked with staff to evaluate, review, and execute new marketing strategies based on current
trends focused on Community Engagement. The City, in collaboration with Madden Media,
worked on a brand refresh. Services related to the brand refresh have been executed to
ensure a level of quality that meets the City's guidelines.
On February 21, 2023, Council approved a mid -year compensation adjustment allocating
$60,000 in funding for an additional PR campaign and to update the technology of the City's
PlaylnLaQuinta.com website, back -end and user -interface, for a more interactive and visually
appealing tourism website.
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The proposed Amendment No. 1, included as Attachment 1, expands the initial scope of work
under the agreement with Madden Media to include the above mentioned website upgrades,
increases FY 2022/23 compensation for the additional services, and extends the initial term of
the agreement for an additional year through June 30, 2024 in accordance with the terms of
the agreement.
ALTERNATIVES
Council may elect not to approve this Amendment.
Prepared by:
Approved by:
Marcie Graham, Marketing Manager
Gilbert Villalpando, Director of Business Unit & Housing Development
Attachment: 1. Amendment No. 1 to Agreement for Contract Services Madden Media
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